Does Color Matter? Yes, Perhaps More Than You Think.

By
Real Estate Broker with Charlemagne International Properties BRE# 01147470

Color is an easy thing to change--most of the time. Other times it can be a brick wall (or maybe a purple or black one), making it impossible for a buyer to move forward with thoughts of living with the offending palette. Yes, we're talking paint choice here!

This week my buyers discovered a flamingo pink bathroom, a grass green dining room and an exterior color that was a drab brown reminiscent of those brown and orange disco days of the 1970s. Of course, I pointed out those were "cosmetic" fixes, but I could not help but wonder if the emotional bonding between buyer and abode was stymied by an unwelcome burst of color.

The housing market is teetering with recovery. However, buyers are often looking for a reason not to purchase a property rather than a reason to pull out their checkbook and commit their life and money to a thirty year loan, and a house that does not meet their expectations.

If you are a seller, know the market itself is enough to frighten many skittish buyers away. Do not let garish colors be the reason a ready willing and able buyer walks away from your property. It is best to remove as many of the buyer's objections as economically and physically possible before they see your property. Unless the price of the property justifies using your imagination, do not expect them to use it. Paint it for them. Use neutrals and a coordinated color scheme throughout the house.

It is much easier to bond with beauty in place than the effort, time, cost and inconvenience of bringing it into being.

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Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800

South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.


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Comments 9 New Comment

Rainmaker
484,670
Brian Burke
Broker & Advising Expert-Denver Luxury Real Estate
Kenna Real Estate

Isn't that the truth - neutral colors go a long way. So many buyers can't see past the paint color or decide it reduces the offer xx amount - if they are even willing to put in an offer. Sellers should not be offended, we are doing all we can to make the houses sell - and if it means changing that salmon color wall - let's do it. ~Rita

February 05, 2009 05:02 PM
Ambassador
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Norma Toering
Palos Verdes Homes in Los Angeles Area
Charlemagne International Properties

Rita - Compared to the value of the asset a gallon or two of paint is a small investment.

February 05, 2009 05:08 PM
Rainer
54,065
LYDIA LAMOREUX
ZipRealty

I know what you mean. Last year I held an open house in a nice neighborhood with a decent asking price. Every single one of visitors commented on the bright fuchsia stairway, deep green dining room, and cobalt hallway. Needless to say, those comments weren't because they loved these wildly creative walls. However, often in these cases, the home owner is very much committed to their 'unique' and personalized home and resist the listing agent's recommendation.

February 05, 2009 05:29 PM
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Norma Toering
Palos Verdes Homes in Los Angeles Area
Charlemagne International Properties

I appreciate creativity and am drawn to the arsty side of life myself.  However, when it's time to sell I've always tried to appeal to the masses--I make the same suggestions to my clients.

February 05, 2009 05:34 PM
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2,267,934
Patricia Kennedy
For Your Home in the Capital
Evers & Company Real Estate, Inc.

Norma, paint is a pretty inexpensive fix.  Flamingo pink is just not big this year!

February 07, 2009 04:36 PM
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Norma Toering

Palos Verdes Homes in Los Angeles Area
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I am a California real estate Broker-owner. Tune in for Best Buys in Palos Verdes; Market Updates; Buy & Sell Signals; Advice to Buyers & Sellers and other real estate related topics of interest. Updates will be posted on all four cities on the Palos Verdes Peninsula, PV School District and other happenings on The Hill.

South Bay Los Angeles cities I sell real estate in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.

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