Who really WANTS to Live Green anyway?

By
Real Estate Agent with Steve Miller iMarketing

Who really WANTS to Live Green anyway?  Read on... 

Just the other day I was at our local Realtor Association taking a CE course on Green Housing.  This is a subject that I would naturally gravitate toward, regardless of the need for hours.  Now, I have always figured that when attending any training event IF I come away with ONE PEARL, it was worth going.  And, while this ‘overview' of the subject was very informative, one blessed pearl came to light that I didn't expect.

We had a discussion about the hypothetical ‘needs and wants' as they pertain to housing of the usual generational groups... you know, the Baby boomers, Generation X and Y.  This yielded the usual... location, size, efficiency etc.  Then, just at the end of our class, the instructor revealed this new dynamic.  The light bulb was blinking in my head regarding this sub-group I had never heard of called "Cultural Creatives".  These people want the 'real thing' when it comes to Living Green, not all the trendy stuff.

Here are some typical attributes...

    1.)   Cultural Creatives are not typified by generational grouping.

    2.)   CC's are a Psychographic group based on values and behavior.

    3.)   Cultural Creatives are seriously concerned about the health of our planet.

    4.)   They tend toward holistic approaches, ie. health care, food, sustainability.

    5.)   These folks would prefer to buy green (not just the shade of) ie. Green homes    

    6.)   There is a general rejection of 'overt' displays of materialism and status.

    7.)   They express dissatisfaction with large institutions and partisan politics.

    8.)   CC's are generally committed to spiritual and psychological development.

Do you tend to be an idealist?  Are you someone who wants to put your values into action?  Do you ever volunteer?  Do you have a special appreciation for authenticity and tend toward it yourself?  Are you a BIG PICTURE kind of person?

If you feel aligned with many of these attributes, you may just be a 'Cultural Creative' yourself and you're not alone.  It is estimated that there are approximately 50 million adults of a like mind.  Curiously, I felt like I never fit any of the generational labels nor am I inclined to ‘be' labeled.  Yet, to my surprise, in this niche, I fit.  What about you?

For more information, check out Cultural Creative's Website.

 

                             

 

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Re-Bloggged 10 times:

Re-Blogged By Re-Blogged At
  1. THE TRAILBLAZER TEAM Asheville 1031 02/07/2009 09:17 AM
  2. Mary Bigelow 02/17/2009 12:04 AM
  3. Michael I. Pulskamp 02/26/2009 12:12 PM
  4. Heather Goodwin 02/28/2009 05:23 PM
  5. Silvia Dukes PA, REALTOR 02/28/2009 06:01 PM
  6. Janna Scharf 03/01/2009 10:15 AM
  7. Ryan Moehring 03/01/2009 01:15 PM
  8. Kaire Downin 03/07/2009 11:31 PM
  9. Morris Childs 03/24/2009 12:26 AM
  10. Yvette & Dennis Gardner 04/01/2009 08:51 AM
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Location:
Idaho Kootenai County Coeur d'Alene
Groups:
Building Your Niche
ECO-ALL-STARS & "BOOMERS"
Keller Williams 'Rainers
Realtors®
Tags:
cultural creatives
green housing

Comments 21 New Comment

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Rainmaker
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Heather Goodwin
GoodWin Team Realty
Licensed by the Louisiana Real Estate Commission

This is very interesting, Steve, and I plan to check out the links.  How would one go about marketing to a values-based group?

February 28, 2009 05:12 PM
Ambassador
1,193,309
Silvia Dukes PA, REALTOR
Florida Waterfront and Country Club Living
Tropic Shores Realty - Ich spreche Deutsch!

Steve, I've been in this corner or this niche as you call it for a long time...  it seems we are becoming trendy and don't appear so much like oddballs anymore!  I'll be reblogging you!

February 28, 2009 06:00 PM
Rainmaker
318,322
Rosalinda Morgan
"The Rose Lady"

Steve - I've never hear of Cultural Creatives before.  I thought of taking the CE class on Green Housing but figured out there is not much demand here because of the prohibitive cause.  But now, with other things being taught, I might go for it.  Do I volunteer?  I say too much.  I have to learn how to say No.  I do recycle things but I'm not into organic food.  Your post is very interesting and I will reblog it. 

February 28, 2009 06:36 PM
Rainer
15,642
Steve Miller
iMarketing Success Online
Steve Miller iMarketing

Rosalinda, I have to admit that the CE class covered a lot of information in a short period of time.  Nevertheless, I'm glad for the exposure and I will say that it sparked my desire to get the advanced training for ECObroker.  I understand what you mean though about the demand.  I think it's a sort of 'Build it and they will come' thing.  My neck of the woods is slow to change overall too.  Thanks for your comments and for reblogging... Did it work though?  I don't see the rain tag.

Silvia, Yes perhaps we won't be the 'odd ducks' any more.  Thanks for reblogging.

Heather, I came upon another website link which may also be helpful called the Global Oneness Community This might offer some other insightful detail.  'How to market to a values based group?' is the question of the day.  If any one comes up with a good idea on that, please share.  Thanks for coming by.

Fern,  I'm glad you enjoyed the post.  Thanks for your comment.

Ginger, Thanks for your comment...  My hunch is that you may have already been inclined toward these ideas.  The revealing part about information provided via the cultural creatives website  is that we as a group haven't even known how to band together for the common good.  Seems that the time is 'at hand'... 

ConnieThat's funny... hauling of the office recycling...  You go girl, no matter what they say.  Perhaps someone there will eventually take it seriously.  Hope you do take the class.

Thanks to all for your comments and reblogs.  You inspire me!  The points would be cool, but they're just points.  In the end it's about YOU...    Peace.

 

February 28, 2009 08:37 PM
Rainer
15,642
Steve Miller
iMarketing Success Online
Steve Miller iMarketing

Eloise, Your welcome.  I am encouraged by the response which tells me that, even in our own niche in the world, 'Green' has a conscious representation and by our influence upon others we can each make a difference.  When you add it up, perhaps we can have the impact needed for the betterment of our planet.  Thanks for commenting.

March 01, 2009 08:51 AM
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Rainer
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Steve Miller

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