Wordpress and Real Estate

By
Real Estate Services with Crystal Coast Rentals

Given its ease of use and free availability, I am surprised more Crystal Coast area agents do not have Wordpress blogs. Don't get me wrong, I love my AR with its robust SEO and promotional features and awesome link juice, but Wordpress remains my favorite.

I'm not talking about the joeschmoe.wordpress.org or whatever those blogs are type of wordpress implemention. Not that there's anything wrong with them, but I'm referring to hosting your own. I've done several of them on godaddy.com's Linux servers. These are usually so straightforward I could probably train my dog to install them.

I've also done them on Windows boxes with direct (actually physical) access. It's more of a hassle, but can be done and can actually work better than on a Linux box in my opinion, but I'm a Windows guy anyway. Which is wierd because the Windows people I worked with at the time said I crossed over to the dark side when I opened up a Windows machine to PHP, MySQL, and Wordpress.

These feelings are understandable since some previous versions of PHP were deemed too insecure. But PHP 5 is solid (for now), as are the latest versions of Wordpress. Once you open up IIS to PHP and install MySQL on a windows box its all so easy from there. I was instantly amazed at the simplicity of it all. Every time I dig into some PHP I am more and more amazed by it.

But that's what makes WP so awesome, is you need to know absolutely ZERO code. And on the newer Windows servers, IIS has built-in support for PHP. MySQL also comes in a Windows install package so, its even easier to do nowadays.

I found an awesome beach theme for my Crystal Coast blog today that really jazzed it up.

But be warned there are a few things to be aware of with Wordpress. One of the features that makes it so powerful, can also spell disaster for the novice blogger.

Duplicate content is highly frowned upon by Google and other Search Engines, so be sure to no-follow, and robots.txt pages, and links that may have duplicate content. One of my client's sites just had a Google penalty applied to their site due to this issue.

The good news is that they'll most likely recover before summer and still book their rentals for the year.

Please don't let this scare you away from hosting your own Wordpres blog on your own domain, or even on your own Windows Server. The WP platform also has built-in features to automatically alert Google and a multitude of other search engines when you add new content.

AR rules, but remember to create your own content somewhere on the web that YOU REALLY own.

 

 

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Topic:
Real Estate Sales and Marketing
Tags:
blogging
wordpress

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Ambassador
1,607,479
Fernando Herboso - Broker for Maxus Realty Group
301-246-0001 Serving Maryland, DC and Northern VA
Maxus Realty Group - Broker 301-246-0001

nice blog. . .I wish AR will give us the same tools

February 07, 2009 05:25 AM
Rainer
126,227
Tony Grego, 317-663-4173 #1 Trade Association for Alternative Inv
REISA - 317-663-4173

Good post.

WP is a great tool that has a much larger base to draw from and to help bloggers. AR will catch up. Justs take time, people, and money

Thanks

Tony

February 07, 2009 05:40 AM
Rainer
320,761
Chip Jefferson
Gibbs Realty and Auction Company

I also love my AR but I also have a wordpress. Its get its own juice pretty good too. I have keywords that I have never written a blog about on page 1. Gotta love that!

February 07, 2009 06:23 AM
Rainer
7,428
Duncan Boan
Century 21 South Island Realty

WordPress offers incredible flexibility. You can do most things you ever might want to do, even without knowing a single bit of 'code'. I find the most difficult aspect is sifting through the endless choices of themes, but once you settle on one you like, you're away to the races.

February 08, 2009 09:23 AM
Rainer
7,914
Jason Tupper
Crystal Coast Rentals

Wordpress is my favorite blogging platform by far. Especially when implemented on your own server, or hosted on a server by an ISP. These types of setups provide serious flexibility for those that want to educate themselves on taking advantage of the many powerful plugins. There are also some serious SEO tweaks one can make to really use their blog to generate themselves a lot of traffic.

But if I were an actual real estate agent with no interest in configuring and maintaining my own blog, AR is UNTOUCHABLE. The bright minds behind this platform have made it very easy and powerful for just about ANY agent to take advantage of.

February 09, 2009 07:52 PM
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Rainer
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Jason Tupper

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Crystal Coast Rentals | Vacation Rental Management and Marketing