Cole House Design Asks "Do You Offer a Guarantee" on your Home Staging Work?

By
Home Stager with Cole House Design

Cole House Design, a home staging and interior redesign company located in Georgetown, Ontario, recently received a promo for a Feng Shui company who also does home staging.  Near the end of the email I was surprised to see they offer a "guarantee" on their work. Here's a portion of the email:  

"Applying the principles of Feng Shui to sell your home will increase your selling price and reduce the time your home stays on the market. When the Feng Shui is done correctly, your home will sell within 30 days of its listing, guaranteed."  

I will be honest, Cole House Design does not offer this sort of guarantee.  However...

I DO GUARANTEE that we offer professional home staging service, knowledgeable advice, and that our customer service is second to none! 

And based on the homes we staged in 2008, all of our client's properties sold within an average of 23 days on the market!

guarantee

I have never heard of "guaranteed to sell in 30 days" home staging.  Statistics prove that staged homes sell faster and for more money, but no one has ever claimed that staging will guarantee a sale in 30 days or less (especially in today's current real estate market).

Home sales are based on three factors: condition, location and price. 

If Cole House Design improves the condition of the property through home staging, and the location is good, but the price is astronomical for the neighbourhood...then I would not want to be blamed for the house not selling.

My question is - do any home stagers offer a guarantee or something similar on the work they do? 

Thanks for reading!   

 

Sincerely,

Nicole Hurst - (President)

www.colehousedesign.com

Phone 416-878-0338

Cole House Design logo  

(Cole House Design is a professional home staging and interior decorating firm serving the Halton and Peel Regions of Ontario including Georgetown, Mississauga, Milton, Brampton, and Oakville.)

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  1. Matt Stigliano 02/12/2009 07:58 PM
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Topic:
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Comments 28 New Comment

Rainer
18,513
Peg Prather
Vancouver, WA

Jumping back in!

Matt, I think you hit the nail on the head when you commented about the homeowners who let their house be in a "mess" when it's on the market.

Professional Stagers that I know give it their ALL when staging, but if the homeowner still isn't on board, and lets the house go to "heck" again, then they should be the ones to "suffer the (financial) consequences", not the stager, if the house doesn't sell.

In an occupied staged home we just simply can't control the look of the house once we leave; and if some time goes by and the house doesn't sell, then the homeowner may want to blame the staging, when in fact it wasn't anything the stager did wrong. I think the homeowners should "assume the risk".

Also, many homes are going into foreclosure (which makes me sick for those people)...so if we stage a house, and the homeowner doesn't make their payments, and the house goes into foreclosure, then the stager would be one more business that is left hanging. 

Okay, I'll leave it alone now! Lots of good things to think about.

One last thing! Realtors set up their commission based fees decades ago, and I see why they did it, but most other businesses simply can't stay afloat with that type of pay structure.

February 12, 2009 08:54 PM
Rainer
58,391
Chrissie Sutherland
Ready Set Stage

That's a risky thing to put on a contract.  Like you said, if other things are not in play, you can't guarantee it.  It the price is too high, or the Realtor doesn't put great photos online, or market the home correctly to bring traffic to the home, you really can't guarantee anything.  I can't afford to put that in my contract, but like you, I guarantee excellent customer service, competative prices, and 110% effort into staging their home and maximizing the visual and emotional appeal of each space to the best we can.  Great post, thanks for sharing.

February 13, 2009 07:27 AM
Rainmaker
633,045
Cindy Bryant
"Houston Home Staging Pro's"
Redesign Etc. Home Staging

Some home stagers can't even guarnantee they'll be in business in 6 months, much less that a house will sell.

I always say it is a guranatee that your house will show better.

February 13, 2009 11:08 PM
Rainmaker
327,701
Debra Gould
The Staging Diva
Staging Diva / Six Elements Inc.

Agree with Cindy, we can guarantee the house will show better.

Whether it sells or not (and when) is based on many factors the stager has zero control over. As such, providing any such guarantee doesn't make sense in my opinion.

 

Debra Gould, The Staging Diva

 

 

 

 

February 16, 2009 04:47 PM
Rainmaker
101,238
Tessa Skeens
Marketing + Staging For Denver Realtors, Builders
Hampton ReDesign, Home Staging and Redesign

I'm glad I stumbled across this discussion as the time it takes homes to sell and price to stage remains a sensitive issue when selling staging services. I recently had an agent ask me  "Do you offer any plans with a low deposit up front and payments at closing?"

He was asking on behalf of a development he is representing. I responded by saying that since most of the expense of staging is furniture and accessories, carrying those costs until a unit closes is not a good value proposition for me.

When I had originally been contacted on behalf of this developer they had been given quotes in excess of $20K from interior design firms to design and furnish a model unit. The cost to use my company to stage it is a fraction of that and yet they should still reap the same reward. Attracting more motivated buyers who appreciate the value of seeing the unit furnished and attractively staged!

 

February 17, 2009 08:26 PM
Rainer
17,902

Nicole Hurst

Your Halton & Peel Home Staging Expert
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