Scattered Showers: Daily Questions from Our Members - "Marketing to Multiple Counties & Cities"

By
Real Estate Agent with Keller Williams West Sound Realty

Today's question to the ActiveRain Help Desk comes from Tony Anderson with Century 21 Community Realty In Northeast Georgia, serving clients in Habersham, White, Banks, and Hall Counties.

Tony writes:

How do I get My Profile to show up in the other cities or counties that I service?  For example I service White County in GA.  I want My Profile to show up in that county.  There are no agents servicing that area on ActiveRain. 

Thank you,
Tony Anderson

Answer:

Tony:

The way that our platform is currently configured, you can only have your profile registered in one State, County, and City. Obviously, you will want to select whichever one best represents your primary market.

Perhaps the best strategy for effectively marketing your blog to multiple counties/cities is to consistently contribute good, quality local-oriented content that is specific to each area, and tag/categorize them accordingly. Well-crafted monthly market reports are a prime example. In Tony's situation, he could create monthly market reports for Habersham, White, Banks, and Hall Counties. He could geo-target them accordingly for Localism, and push the content to the relevant County/city community pages on Localism as well. You want to make sure that each article contains good relevant key search terms that are specific to each market area - i.e., Habersham County GA Real Estate, etc..

Create a disciplined schedule/strategy of balanced writing that targets your primary market counties/cities. This way you create archives of great content that are specific to each market area you serve, and will show up in consumer searches.

 

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Show All Comments
Rainmaker
1,398,421
Tom Braatz
Re/Max Realty Center 262-377-1459 - Oconomowoc, WI
Waukesha County Realtor Real Estate agent,Waukesha

Rich

That's the best for localism

Sincerely

Tom Braatz

February 11, 2009 06:27 PM #2
Rainmaker
261,686
Kelly Young
The Platinum Group Realtors - Colorado Springs, CO
Colorado Springs Real Estate ~ 719-226-0126

Rich, good idea for Tony and others. I also cover multi-area and picked one as required.  I have been doing localism posts for areas and think it is a great idea. Thanks.

February 11, 2009 06:36 PM #3
Rainmaker
210,611
Angela Lawrence
North Carolina Homes Realty - High Point, NC
Realtor/Broker/Owner

Yep, localism works great!

February 11, 2009 06:38 PM #4
Rainmaker
909,945
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Exactly why I do market reports for ten different towns:)

February 11, 2009 06:44 PM #5
Ambassador
726,616
Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate
Realtor / Owner - RE/MAX Access - Philadelphia, PA

Rich - makes sense in terms of how one can target various different areas !  On a side note, we need help for our blog.  Our RSS feed is not sending out our blog to our subscribers and it makes us worried. It all started since we upgraded our outside blog.  Also, listing router traffic just stopped out of nowhere... the numbers are grey.  HELP : )

February 11, 2009 07:00 PM #6
Rainmaker
605,794
Sharon Simms
Coastal Properties Group International - Saint Petersburg, FL
St. Pete FL - CRS CIPS CLHMS RSPS

Rich - you give a great example of how you can target multiple communities while registered in only one.

February 11, 2009 07:28 PM #7
Rainmaker
509,195
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Post to Localism.....that's what will work to get your picture and blog out there in the areas you want.

 

Patricia Aulson/  Hampton NH Real Estate  Portsmouth NH Real Estate

February 11, 2009 08:10 PM #8
Rainmaker
325,189
Jeff R. Geoghan
Coldwell Banker Select Professionals - Lancaster, PA
Marketing VP & Real Estate Agent Trainer

I've found that good keywording combined with consistency in posting about an area/town/etc. will get me the results I need.

February 11, 2009 08:50 PM #9
Rainmaker
1,371,980
Donna Harris
Donna Homes, PLR - Austin, TX
Realtor, CDPE & ASP - Hill Country Lakeway Austin

It's best to put your profile in the largest city in the area as that's what most people will search for, and then do the local content on the smaller areas for Google.

February 11, 2009 09:14 PM #10
Ambassador
1,260,793
Debe Maxwell
www.AtHomesCharlotte.com | Savvy + Company Real Estate - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Rich!  I noticed that a few people left our area to go to a neighboring one that had less 'competition' and probably better served their area.  I think that, from what I've seen, it's been a plus for them to focus on their niche instead of trying to associate with a county which they don't know as well as theirs simply because of the name recognition or size.  (Did that make any sense?)!

Debe in Charlotte

February 11, 2009 10:28 PM #11
Rainmaker
531,769
Liz Moras
Harrison Hot Springs, Cultus Lake - Chilliwack, BC
Chilliwack Realtor, Garrison Crossing,Chilliwack, Abbotsford

I like the way the question is highlighted!  Really good idea!  And thanks for the response to my e-mail Rich - appreciate it on all three counts! :-)

February 11, 2009 10:38 PM #12
Ambassador
1,280,625
William Johnson
RE/MAX Associates - San Diego, CA
San Diego Real Estate Voice, GRI CRS e-Pro CDPE

Hi Rich, That is a wonderful explanation to a great question. Come to think of it, of all the questions I recall reading, this one was not asked very often. But I am glad to read the response as it reflects the opportunities ( Google Juice) we all have here in the Rain.

February 11, 2009 11:35 PM #13
Rainmaker
398,596
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Good question and great answer.  Im sure this information will benefit many.  There are certainly a few mortgage guys/gals out there that are licensed for more than one state.  Thanks for sharing.

February 11, 2009 11:43 PM #14
Rainer
339,851
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

The long tail has been getting some good coverage for a bit now and I'm thankful that months ago someone pointed this out to me.   It is a great way to market for multiple areas and give the consumer what they want:  Information and advice.

 

February 12, 2009 05:12 AM #15
Ambassador
1,812,320
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Rich-as always great advise on how to utilize Localism.  Anxiously awaiting the new roll out so that my sponsorships will re-appear!

February 12, 2009 07:13 AM #16
Ambassador
876,215
Larry Bettag
Larry Bettag - Cherry Creek Mortgage - Saint Charles, IL
Regional Vice-President

I was going to say posting to localism is the way to go as well.  Thanks.....

February 12, 2009 09:31 AM #17
Ambassador
438,337
Deb "Alayne" Brooks
Alayne Brooks, Re/Max Elite Group, Wichita Falls Texas - Wichita Falls, TX
940-500-4010 Wichita Falls Real Estate

Rich, Tony, this was once a question of mine also. I want to market to other counties other than the one I live in. I have found that if you choose your particular "key phrase" as in xyz Real Estate and you concentrate your writing that direction then Google will listen!

I am being placed strategically within the counties I want even when my profile isn't. Individual blog posts will rate also.

So, Rich, you're right. It works. Good luck Tony. Glad you're here.

Later in the rain~Deb

February 12, 2009 04:36 PM #18
Rainer
33,584
Zilkia Olmeda-Martins
RE/MAX North - San Antonio - San Antonio, TX
GRI, Realtor, San Antonio Texas Luxury Homes

Hi Rich, Thank you for explaining this.  I too have wondered about this and plan to put the ideas you mentioned here into action.

February 12, 2009 09:09 PM #19
Rainer
72,875
Marian Gregor-Ann
Keller Williams - Ann Arbor, MI
Arbor area Real Estate

Hi RIch, I was just thinking about this the other day. Good answer. Give the consumer good content. That's what they want.

February 12, 2009 11:26 PM #20
Rainmaker
1,623,357
Dorie Dillard
Coldwell Banker United Realtors - Austin, TX
Realtor-Canyon Creek- NW, Austin TX Homes For Sale

Rich,

Great tips thank you ...localism does work!

February 13, 2009 06:42 AM #21
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Rich Jacobson

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