Scattered Showers: Daily Questions from Our Members - "Marketing to Multiple Counties & Cities"

By
Real Estate Broker with Keller Williams West Sound Realty

Today's question to the ActiveRain Help Desk comes from Tony Anderson with Century 21 Community Realty In Northeast Georgia, serving clients in Habersham, White, Banks, and Hall Counties.

Tony writes:

How do I get My Profile to show up in the other cities or counties that I service?  For example I service White County in GA.  I want My Profile to show up in that county.  There are no agents servicing that area on ActiveRain. 

Thank you,
Tony Anderson

Answer:

Tony:

The way that our platform is currently configured, you can only have your profile registered in one State, County, and City. Obviously, you will want to select whichever one best represents your primary market.

Perhaps the best strategy for effectively marketing your blog to multiple counties/cities is to consistently contribute good, quality local-oriented content that is specific to each area, and tag/categorize them accordingly. Well-crafted monthly market reports are a prime example. In Tony's situation, he could create monthly market reports for Habersham, White, Banks, and Hall Counties. He could geo-target them accordingly for Localism, and push the content to the relevant County/city community pages on Localism as well. You want to make sure that each article contains good relevant key search terms that are specific to each market area - i.e., Habersham County GA Real Estate, etc..

Create a disciplined schedule/strategy of balanced writing that targets your primary market counties/cities. This way you create archives of great content that are specific to each market area you serve, and will show up in consumer searches.

 

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Topic:
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marketing to multiple counties and cities

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Ambassador
872,143
Larry Bettag
Regional Vice-President
Larry Bettag - Cherry Creek Mortgage

I was going to say posting to localism is the way to go as well.  Thanks.....

February 12, 2009 09:31 AM
Ambassador
438,285
Deb "Alayne" Brooks
940-500-4010 Wichita Falls Real Estate
Alayne Brooks, Re/Max Elite Group, Wichita Falls Texas

Rich, Tony, this was once a question of mine also. I want to market to other counties other than the one I live in. I have found that if you choose your particular "key phrase" as in xyz Real Estate and you concentrate your writing that direction then Google will listen!

I am being placed strategically within the counties I want even when my profile isn't. Individual blog posts will rate also.

So, Rich, you're right. It works. Good luck Tony. Glad you're here.

Later in the rain~Deb

February 12, 2009 04:36 PM
Rainer
33,584
Zilkia Olmeda-Martins
GRI, Realtor, San Antonio Texas Luxury Homes
RE/MAX North - San Antonio

Hi Rich, Thank you for explaining this.  I too have wondered about this and plan to put the ideas you mentioned here into action.

February 12, 2009 09:09 PM
Rainer
72,507
Marian Gregor-Ann
Arbor area Real Estate
Keller Williams

Hi RIch, I was just thinking about this the other day. Good answer. Give the consumer good content. That's what they want.

February 12, 2009 11:26 PM
Rainmaker
1,515,633
Dorie Dillard
Realtor-Canyon Creek- NW, Austin TX Homes For Sale
Coldwell Banker United Realtors

Rich,

Great tips thank you ...localism does work!

February 13, 2009 06:42 AM
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Rich Jacobson

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