HomeGain - anyone familiar?

By
Real Estate Agent with Century 21 Moline Realty

I've found that when I search google for "real estate agent Mora Minnesota", I'm only topped by two things. One is GMAC real estate (No problem, I'll overcome that obstacle soon!!!) and the other is homegain.  I went online and checked it out, but I was curious if anyone here on AR is familiar with it.  It boasts getting so many leads a month, but I don't know how I'd get that many leads considering the area that I'm working.  I live in a small town, after all.  I also wonder how I'm going to knock them down in the searches.   I would think that it would be easy, but I can't imagine that many local agents are using homegain.  Most of the agents in Mora are older and have told me over and over "I only use the internet as much as required by my job".  I use it to tackle all the internet leads that would come in for Kanabec County that they aren't getting.  I'm proud of the fact that I'm the only internet-guru in our roster of local agents. 

Anyway, about HomeGain.  Do you use it?  Let me know what you think!  Is it worth it???

Posted by

Joslyn Panka Solomon & Nicholas Solomon - Realtors

Century 21 Moline Realty

Looking for an East Central Minnesota home?  Start your search here and find the perfect property!  www.century21moline.com

Follow me on facebook!  www.facebook.com/joslynsolomon

 

 

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Tags:
real estate mora minnesota
real estate agent mora minnesota
realtor mora
kanabec county real estate
joslyn panka
pine city real estate

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Anonymous #79
Anonymous
manuel

Homegain never really worked out for me, I gave it a shot and was disappointed.

I did have some luck with another service called agentmachine. unlike HG, I ddint have to pay a dime for referrals, just at the closing (standard 25 percent).

overall, its a great alternative. After speaking with one of thier reps, i was told its:

A private network, thier leads are 'qualified' (becuase they are commision based, they dont waste time on random leads taht go no where)'

overall: quality over quantity seems to be thier model.

well, thats my 2 cents.

here's a link: www.agentmachine.com

October 29, 2008 05:38 PM
Rainmaker
323,134
Carolyn Nelson
REO, Short Sales & Closing Coordinator/Client Serv
Online REPA

I worked with multiple agents around the country and have found that there is a better rate of success with Home Gain than the others. In addition, just because someone has a high success or failure rate does not mean the program will or will not work for you. Various factors can change your outcome.

It has been my experience that it does not matter what program or method you use, if you do not work it, nurture the leads, and remain consistent, it does not matter what program you use or how well you optimize your site for the search engines it will not work. Too often people tend to place blame on the lead generating programs when the blame should be placed on the account holder (broker/agent). Like drip campaign programs, you cannot subscribe and expect the program to run on auto pilot.

I have seen poorly written proposals that consist of one or two sentences, outdated information, etc listed on many of the lead programs that are the responsibility of the broker/agent, not the program. One proposal stated, "Thank you but call me so I can find out what you want". Now that sounds very appealing and makes buyers or sellers want to utilize you for their next purchase or the sale of their home. NO WAY! Brokers and agent cannot seem to keep their bio and contact information up-to-date on the MLS. Is it the MLS's fault? If it were up to me, I would fine the broker and agent for inaccurate information. How can buyers and sellers contact you when your phone is disconnected or the email address is invalid?

One agent recently contacted me because she could not understand why her Home Gain account was not benefiting her. Well, once I logged in, she had 78 buyer leads over the past month that she did not even respond to and probably another 50+ that have expired over the past two months. Then, I looked at her proposals, what a waste of money.

Needless to say, I had to write two new proposals to start the process, upload her image, and updated the contact information. After spending three days writing a buyer and seller proposal, and repeated emails being sent for her bio and brief sales history, I finally completed the proposals and got it uploaded. Those outstanding leads are now turning in to success. Having zero buyers and sellers over the past six months has turned in to seven buyers and five sellers! How many of the others could have lead to success?

The point is, it does not matter if the leads are paid for through a lead generating site or if it is a result of blogging and SEO. If you do not work it, the dollar result is ZERO. If you do not have the time or want to take the time to take full advantage of what the programs have to offer, who is to blame? The only problem I find with most of these programs is that it does not send out a confirmation email before providing the seller or buyer with further detail.

I see potential on all lead generating programs if it is used as a tool to supplement current income. Take the time required to work it!

I just started a new Home Gain group for those interested. http://activerain.com/groups/homegain

Carolyn Nelson, Online Real Estate Assistant

January 16, 2009 05:11 AM
Rainer
25,130
Michael Hege
RA, CDPE
Kapolei Realty, Inc.

Here we are in 2009 now. I'm curious if you ever got to the #1 ranking on the page.

February 21, 2009 02:11 AM
Rainer
118,127
Ginger Moore
Wilkinson & Associates Realty

thanks for all the info. I may try this service. thanks for sharing!

July 29, 2009 10:14 PM
Rainmaker
72,634
Stefan West
Temecula-Murrieta-Menifee CA Real Estate
West Realty

I have gotten to #2!  But my rankings are absolutely less consistent now.  For some reason they will suddenly drop for a week and then are back again every month.  Confused about it for sure!

July 31, 2009 11:35 AM
Anonymous
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Rainmaker
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Nick and Joslyn Solomon

The Solomon Team
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