Google, Yahoo and Microsoft are staging the web

By
Real Estate Agent with HER Realtors

Interior shot of staged homeWe talk about staging homes here on ActiveRain, a big part of home staging is de-cluttering. The good news Google, Microsoft and Yahoo are getting together for some spring cleaning and de-cluttering of the web.

"Google, Yahoo and Microsoft Collaborate to Clean Up Web" by reporter Miguel Helft in the Bits Column on the New York Times site quotes Matt Cutts:

"There is a lot of clutter on the Web and with this, publishers will be able to clean up a lot of junk,” said Matt Cutts, an engineer who heads Google’s spam fighting efforts. “I think it is going to gain traction pretty quickly.”

This is not about fighting malicious spam on the web though, it is about naturally occurring "duplicate content," non malicious duplication that the search engines sort through the best they can, now. They've just decided to collaborate and use a new tool to de-clutter the web.  The Big Three (search engines that is...) are cooperating  to sort through the kind of duplicate content that is not trying to game the search engines. 

It's a new web standard.  I first read about the collaboration on Search Engine Land in "Google, Yahoo & Microsoft Unite On “Canonical Tag” To Reduce Duplicate Content Clutter"  yesterday.  It is way over my head. 

Each of the three big search engines announced their intent to combine to clean up the Web on their own site.  The Google Webmaster Central Blog has their announcement  "Specify your Canonical"  using a Swedish Fish example.

The canonical url is the real thing.  It's authoritative.

I think the explaination on the Microsoft blog is the easiest to understand:

"... Live Search has partnered with Google and Yahoo to support a new tag attribute that will help webmasters identify the single authoritative (or canonical) URL for a given page. The link tag defines a relationship between a document and an external resource. In this case, that resource is the canonical URL. The following is an example of the new link tag attribute for canonicalization:

<link rel="canonical" href="http://mysite.com"/>  "

ActiveRain

There's been worry about duplicate content on ActiveRain since the beginning.  When Localism was first introduced "duplicate content" became a worry for some... Same content showing up under two diffferent URLs.   Then ActiveRain introduced "Outside Blogs" or  the "antiquated and hilariously dilapidated" Outside Blogs which have now been replaced with "Individual Blogs."  Three urls same content.  Then there's "re-blogging" which some members think is evil.   Applicable?

Think of it from the point of view more of it being easier for you to find things via the Internet than something to put on your list to do... or even to understand.... Google, Microsoft and Yahoo are going to do all the heavy lifting, the people behind the scenes will work on the details for those of us who are clueless and confused. 

The  web will look better for the clean up.

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Re-Bloggged 5 times:

Re-Blogged By Re-Blogged At
  1. Sylvie Conde 02/13/2009 07:24 PM
  2. Roland Woodworth 02/13/2009 10:50 PM
  3. Mirela Monte 02/14/2009 03:01 PM
  4. Chip Jefferson 02/15/2009 11:22 AM
  5. Jean Terry 04/04/2009 10:05 PM
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Rainmaker
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Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

 

;  -)  maybe with the fact that they are collaborating on this will help them beable to collaborate on the bigger things... clean up that clutter.

 

February 15, 2009 06:02 PM
Rainmaker
214,460
Troy Erickson
Your Chandler, Ahwatukee, and East Valley Realtor
Terra Solis Realty, LLC www.ChandlerRealEstate.weebly.com

Maureen, I'm all for cleaning up spamming on the internet.  I don't need to understand it to know that I am for it.  I am just thankful that there are people out there capable of doing this, as you said, "behind the scenes", because I wouldn't have the first idea how.

February 20, 2009 01:40 PM
Anonymous #50
Anonymous
Anonymous

Mo your Wordpress blog has a lot better SEO than the jokers who are claiming to be experts here.    One of  them has some "black hat" stuff that he could be bit by in the future 

February 25, 2009 11:00 AM
Rainmaker
1,385,740
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

???

not even sure what the anonymous comment is referring to. I got a slew of them on my blog yesterday.

February 26, 2009 08:51 AM
Rainmaker
287,163
Karina Kfuri
Leal, Florida Broker - FALO PORTUGUES!
Leal USA Realty 561-350-3503 ( FALO PORTUGUES)

THanks for the info. I recently was penalized by google and can't figure why. Even if I google my first and last name it doesn't show my site on the first page http://www.karinaleal.com

I sent an email to google and haven't received any answers yet. I used to get at least 10 leads daily from my site and now am down to zero...

If you would have any additional information, please do let me know. Thanks, Karina.

November 18, 2009 12:40 PM
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