Google, Yahoo and Microsoft are staging the web

By
Real Estate Agent with HER Realtors

Interior shot of staged homeWe talk about staging homes here on ActiveRain, a big part of home staging is de-cluttering. The good news Google, Microsoft and Yahoo are getting together for some spring cleaning and de-cluttering of the web.

"Google, Yahoo and Microsoft Collaborate to Clean Up Web" by reporter Miguel Helft in the Bits Column on the New York Times site quotes Matt Cutts:

"There is a lot of clutter on the Web and with this, publishers will be able to clean up a lot of junk,” said Matt Cutts, an engineer who heads Google’s spam fighting efforts. “I think it is going to gain traction pretty quickly.”

This is not about fighting malicious spam on the web though, it is about naturally occurring "duplicate content," non malicious duplication that the search engines sort through the best they can, now. They've just decided to collaborate and use a new tool to de-clutter the web.  The Big Three (search engines that is...) are cooperating  to sort through the kind of duplicate content that is not trying to game the search engines. 

It's a new web standard.  I first read about the collaboration on Search Engine Land in "Google, Yahoo & Microsoft Unite On “Canonical Tag” To Reduce Duplicate Content Clutter"  yesterday.  It is way over my head. 

Each of the three big search engines announced their intent to combine to clean up the Web on their own site.  The Google Webmaster Central Blog has their announcement  "Specify your Canonical"  using a Swedish Fish example.

The canonical url is the real thing.  It's authoritative.

I think the explaination on the Microsoft blog is the easiest to understand:

"... Live Search has partnered with Google and Yahoo to support a new tag attribute that will help webmasters identify the single authoritative (or canonical) URL for a given page. The link tag defines a relationship between a document and an external resource. In this case, that resource is the canonical URL. The following is an example of the new link tag attribute for canonicalization:

<link rel="canonical" href="http://mysite.com"/>  "

ActiveRain

There's been worry about duplicate content on ActiveRain since the beginning.  When Localism was first introduced "duplicate content" became a worry for some... Same content showing up under two diffferent URLs.   Then ActiveRain introduced "Outside Blogs" or  the "antiquated and hilariously dilapidated" Outside Blogs which have now been replaced with "Individual Blogs."  Three urls same content.  Then there's "re-blogging" which some members think is evil.   Applicable?

Think of it from the point of view more of it being easier for you to find things via the Internet than something to put on your list to do... or even to understand.... Google, Microsoft and Yahoo are going to do all the heavy lifting, the people behind the scenes will work on the details for those of us who are clueless and confused. 

The  web will look better for the clean up.

Posted by

------------------------------------------------------------------------------------------


This post provided by Maureen McCabe HER Realtors*

Contact Maureen McCabe of HER Realtors* - 614.388.8249

HER Realtors  Maureen McCabe

Search Columbus mls

email: MaureenatMaureenMcCabe.com  at = @

*Real Living HER

Information is deemed to be accurate but should be verified to your satisfaction.  Information provided herein is supplied by several sources and is subject to change without notice.  Opinions expressed are solely those of Maureen McCabe.

 


 

close

Re-Bloggged 5 times:

Re-Blogged By Re-Blogged At
  1. Sylvie Conde 02/13/2009 07:24 PM
  2. Roland Woodworth 02/13/2009 10:50 PM
  3. Mirela Monte 02/14/2009 03:01 PM
  4. Chip Jefferson 02/15/2009 11:22 AM
  5. Jean Terry 04/04/2009 10:05 PM
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the sunglasses to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
Real Estate Technology & Tools
Groups:
Real Living
Getting Visible on Google. How To's
Real Estate SEO
SEO QandA
ActiveSEO
Tags:
search

Comments 52 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the folder to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Ambassador
2,344,090
Lenn Harley
Real Estate Broker - Virginia & Maryland
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate

The cononical matter has absolutely nothing to do with Reblogging or syncication.  The duplicate content referred to is when there are two or more web pages with different URLs.  A specific web page should be indexed only under one URL.  This is not a matter of duplicate content, per se.  This is a matter of structure of a web page's index. 

February 13, 2009 01:49 PM
Ambassador
895,064
Missy Caulk
Realtor - Ann Arbor Real Estate
Missy Caulk TEAM

Maureen, what is the plugin for the wordpress.org called that you referenced in a comment?

February 13, 2009 01:59 PM
Rainmaker
1,391,223
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

Thanks all for the comments. 

Missy  first comment on the Search Engine Land link in the post gives a plugin  REMEMBER use only trusted plugins.. read Mike Mueller's post today.

jdevalk,

I’ve got WordPress, Drupal and Magento plugins / modules ready for this, you can find them here: http://yoast.com/canonical-url-links/

February 13, 2009 02:09 PM
Ambassador
746,167
Steve Shatsky
Dallas Real Estate & Short Sale Specialist (214)213-0340
Prudential Texas Properties

Hi Maureen... Congrats on the Gold Star!  The weather is getting warmer and it seems only natural that the Web could use some spring cleaning!

February 13, 2009 06:10 PM
Rainmaker
558,659
Chris Olsen
Broker Owner Cleveland Ohio Real Estate
Olsen Ziegler Realty

Hi Maureen -- Search and content are evolving at light speed, and I hope they put a huge dent in both eliminating the indexing of identical (or almost) content and explaining how all of this works in layman terms for those who have multiple platforms/blogs.

February 13, 2009 07:54 PM
Rainmaker
652,546
Bob & Carolin Benjamin
East Phoenix Arizona Homes
Benjamin Realty LLC

Need to come back and click and read those posts when i have time to digest it.

February 13, 2009 07:55 PM
Rainer
38,081
JB Brookman
Photographer & Writer - JB Brookman Photography/Hollywood Icon M
JB Brookman Photography/Hollywood Icon Magazine

Maureen- this is very helpful information on blogging and I appreciate your post!  Have a great weekend!

February 13, 2009 08:12 PM
Ambassador
597,183
Roland Woodworth
Short Sale and Foreclosure Resource- SFR - Clarksv
Keller Williams Realty

Sounds very interesting.. Will be curious as to how all this will actually work and look when completed

February 13, 2009 10:52 PM
Rainmaker
1,391,223
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

It should make a search more concise. To me it is a good thing. 

I don't think it will look any different unless they change the look of their searches...  cleaner maybe.  Less clutter.

Happy Valentines Day all...  look at the Google icon this AM. 

February 14, 2009 05:41 AM
Rainmaker
432,368
Stanley Stepak
Realtor - Avon Lake, Avon, Bay Village, Westlake,
Howard Hanna Gold- Avon Lake, OH

I would think this would be helpful.  But I worry about effects on ranking.  I also like the word to get out there and if locations are cut back your word does not get out.

February 14, 2009 08:14 AM
Rainmaker
1,391,223
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

I think it will make the search more concise.

February 14, 2009 09:25 AM
Rainmaker
445,481
TIM MONCRIEF
$44,530,000 2013 Production (breg)
Bartlett Real Estate Group, llc

Great...the more clean up on the Internet the better.  Nice post........

February 14, 2009 05:20 PM
Rainmaker
76,591
Jennifer Walker-Derby
Real Estate Extraordinaire
Re/Max Westside

the one thing you can always count on is change, and that is always certain with SEO

February 14, 2009 06:58 PM
Rainmaker
1,391,223
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

I hope once they clean up this "duplicate content" it will make the other spammy stuff easier for Google etc. to pick up and get off the web. 

February 15, 2009 06:05 AM
Rainmaker
22,046
Norma Crouse
Norma Crouse
HER Realtors

Interesting.  I did not hear that.  I think there are bigger things that need to be worked on on the internet, but spring cleaning is good.

February 15, 2009 03:06 PM
Rainmaker
1,391,223
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

 

;  -)  maybe with the fact that they are collaborating on this will help them beable to collaborate on the bigger things... clean up that clutter.

 

February 15, 2009 06:02 PM
Rainmaker
227,485
Troy Erickson
Your Chandler, Ahwatukee, and East Valley Realtor
Terra Solis Realty, LLC www.ChandlerRealEstate.weebly.com

Maureen, I'm all for cleaning up spamming on the internet.  I don't need to understand it to know that I am for it.  I am just thankful that there are people out there capable of doing this, as you said, "behind the scenes", because I wouldn't have the first idea how.

February 20, 2009 01:40 PM
Anonymous #50
Anonymous
Anonymous

Mo your Wordpress blog has a lot better SEO than the jokers who are claiming to be experts here.    One of  them has some "black hat" stuff that he could be bit by in the future 

February 25, 2009 11:00 AM
Rainmaker
1,391,223
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

???

not even sure what the anonymous comment is referring to. I got a slew of them on my blog yesterday.

February 26, 2009 08:51 AM
Rainmaker
295,463
Karina Kfuri
Leal, Florida Broker - FALO PORTUGUES!
Leal USA Realty 561-350-3503 ( FALO PORTUGUES)

THanks for the info. I recently was penalized by google and can't figure why. Even if I google my first and last name it doesn't show my site on the first page http://www.karinaleal.com

I sent an email to google and haven't received any answers yet. I used to get at least 10 leads daily from my site and now am down to zero...

If you would have any additional information, please do let me know. Thanks, Karina.

November 18, 2009 12:40 PM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the man to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
1,391,223

Maureen McCabe

Columbus Ohio Real Estate
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the computer to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information