Are Yellow Pages Effective As Advertising Anymore?

By
Real Estate Agent with Keller Williams Realty 0575737

Yellow PagesQuick Poll to the masses here, what do you think?

Are Yellow Pages Effective As Advertising Anymore?

I see some of the larger offices advertised in my area, in bold print, some of the dominant Realtors or Realtor teams. But does anyone read these books anymore? Better in small towns vs. large cities? Better for the older age demographic vs. younger folks? Isn't the Internet where 90% of Realtor search starts? Are Yellow Pages like print advertising for homes, excluding specialty luxury homes, turning into a dinosaur? What about other professions like Inspector, Feng Shui, mortgage companies, title insurance?

Seems like I have used them recently only for plumbers and HVAC repair.

Is Yellow Page advertising worth the investment today?

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Topic:
ActiveRain Community
Location:
Texas Denton County Flower Mound
Groups:
Almost Anything Goes
Diary of a Realtor
Marketing Services & Tools for Real Estate
Realtors®
The Art Of Marketing You
Tags:
yellow pages return on investment

Comments 61 New Comment

Anonymous
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Rainer
43,687
Linsey Planeta
Your nullOC Real Estate Voicenull
M Realty

I use the Yellow Pages.  www.yellowpages.com  :)

February 17, 2009 01:30 PM
Rainmaker
411,298
Betina Foreman
Realtor, C.N.E. Selling Homes in Lake Travis & Central Austin!
512-771-6318 Austin Home Girls Realty

I have not used them in a few years. The internet is just as quick and does not kill a million trees every year.

:)

February 18, 2009 08:45 AM
Rainer
145,430
Tony Anderson
Realtor - Serving Habersham Banks, White & Hall Co
Century 21 Community Realty

The INTERNET Rules. One day, I can hear my grand kids saying " what is a telephone book".

February 18, 2009 10:17 PM
Rainmaker
229,609
David Jirasek
ALC, CCIM
Jirasek Realty

We now have four phone books in our area. Most of you reading this now cant' see (by instant search online), because they are in print in a book in my local area! It must be very lucrative if so many books are competing! Yes, yellow page companies are pushing some online ads or banners, but I have tried that and totally wasted my money. I have already cancelled one yellow page book, and plan on cancelling one more when it comes due in a month or two, and the other two established books will also be cancelled this fall, or at least substantially reduced from what I was doing. I have discussed this with my agents, and they are in agreement.

March 29, 2009 09:47 AM
Rainer
332,837
Paul Gapski
619-504-8999,#1 Resource SD Relo
Berkshire Hathaway / Prudential Ca Realty

Only time is would be good is in your local area where on a few agents are in and you can outshine them. It only takes one sale to pay for many years.

February 22, 2011 08:11 PM
Anonymous
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Ambassador
1,482,924

Gary Woltal

Assoc. Broker Realtor SFR Dallas Ft. Worth
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