Are Yellow Pages Effective As Advertising Anymore?

By
Real Estate Agent with Keller Williams Realty 0575737

Yellow PagesQuick Poll to the masses here, what do you think?

Are Yellow Pages Effective As Advertising Anymore?

I see some of the larger offices advertised in my area, in bold print, some of the dominant Realtors or Realtor teams. But does anyone read these books anymore? Better in small towns vs. large cities? Better for the older age demographic vs. younger folks? Isn't the Internet where 90% of Realtor search starts? Are Yellow Pages like print advertising for homes, excluding specialty luxury homes, turning into a dinosaur? What about other professions like Inspector, Feng Shui, mortgage companies, title insurance?

Seems like I have used them recently only for plumbers and HVAC repair.

Is Yellow Page advertising worth the investment today?

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
ActiveRain Community
Location:
Texas Denton County Flower Mound
Groups:
Realtors®
Marketing Services & Tools for Real Estate
Diary of a Realtor
Almost Anything Goes
The Art Of Marketing You
Tags:
yellow pages return on investment

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
630,121
Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

Gary,

I haven't given much thought to the Yellow Pages as a place to advertise.  Maybe it is just me but I am not to sure it is the best way to spend your advertising dollars.

Feb 17, 2009 04:43 AM #42
Rainer
92,857
Zane Coffin
Century-21 Homestar - Geneva, OH
(Geneva Ohio Real Estate Agent)

Are Yellow Pages Effective As Advertising Anymore?  NO but they are great for starting camp fires...but the white pages are great for cold calling list...peace zane

Feb 17, 2009 06:46 AM #43
Rainmaker
1,780,773
Dorie Dillard
Coldwell Banker United Realtors - Austin, TX
Realtor-Canyon Creek- NW, Austin TX Homes For Sale

Gary,

Haven't used the yellow pages in years. I don't even keep the books @ home. If I really needed one the office has one.

Feb 17, 2009 06:49 AM #44
Rainer
135,448
Melody Botting
Melody Botting Real Estate Network - The Colony, TX

I don't like YP.  Perhaps they still work in other areas but not mine.

Feb 17, 2009 07:16 AM #45
Rainmaker
543,329
Toula Rosebrock
Diane Turton, Realtors, Forked River, NJ - Lacey Township, NJ
Broker/Sales Associate, Realtor, Lacey Township,

Hi Gary:

ToulaRosebrock.com - Lacey Township Real Estate

Great post...I enjoyed reading the comments here..

 

Isn't that funny...as much as I use & depend on the computer, I still use the Yellow Pages for certain things and carry a small version in my vehicle for convenience.

 

Feb 17, 2009 07:44 AM #46
Rainmaker
913,929
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

I would be surprised in someone ever picked a Realtor this way. It is easier to get online and do a little research.

Feb 17, 2009 07:52 AM #47
Ambassador
1,761,365
Margaret Rome, Baltimore Maryland
HomeRome Realty - Baltimore, MD
Sell Your Home With Margaret Rome

The only person I know who actually uses the phone book is my hubby. I do think they serve a purpose in hotel rooms/people from out of town.

Feb 17, 2009 08:23 AM #48
Rainer
207,933
James Wexler
wexzilla.com - Scottsdale, AZ

never reallly thought about the fact there is an actaul cost to the yellow pages, maybe the time has passed for the big yellow book

Feb 17, 2009 09:20 AM #49
Rainmaker
1,267,230
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

I never use the Yellow Pages for anything. I can find whatever I need online. Plus, I don't want to be "sold" on a service provider. I want a referral from a customer. And that's what I get, especially from such great consumer sites as Angie's List.

Elizabeth Weintraub Land Park Real Estate Agent in SacramentoElizabeth Weintraub Land Park Real Estate Agent in Sacramento

Feb 17, 2009 10:19 AM #50
Rainer
178,939
Mark MacKenzie
Phoenix, AZ

It all comes down to the cost and as I haven't looked at the cost I wouldn't be able to tell you.

My intuition tells me that it is probably not worth it.

The only type of paper advertising I do is newsletters to my clients and direct response mail.

Feb 17, 2009 11:07 AM #51
Rainmaker
143,433
Michelle Pimentel
Empire Home Staging Solutions - Upland, CA
ASP, IAHSP Empire Home Staging

Gary,

Yellow page books are slowly becoming a thing of the past!  I think I opened mine just once this year for a plumbing issue too!  So I guess for plumbers...it may be worth while to spend on advertising! ;0)

Feb 17, 2009 11:24 AM #52
Rainmaker
623,275
Sandy Shores Broker, Melbourne Real Estate
M & M Realty of Brevard Inc. - Melbourne, FL
Brevard County FL Real Estate

Hi Gary, I really don't use the yellow pages for much of anything today.  I also think it's becoming a thing of the past.

Feb 17, 2009 11:39 AM #53
Rainer
4,677
Brian Opperud
Hot Realty Leads - Phoenix, AZ

I do use the yellow pages, if I know exactly what I'm looking for.  I use it most for restaraunts and menus to tell you the truth.  You also have to realize that you posted the question on an internet forum, so the responses will be biased toward internet serches over the phone book.  I believe that an ad in the yellow pages makes sense for an office, but not an individual agent.  IMO

Feb 17, 2009 11:41 AM #54
Anonymous
SHobbs

A few quick facts, before you decide that Yellow Pages are a thing of the past.  The "Real Estate" heading gets over 60 million annual references, 76% of the users end up making a transaction, the demographics show that we capture 25-64 year olds who have a postgrad education with HH income of over $60Kand the return on investment (ROI) is $19 for every $1 invested in the print Yellow Pages.  Sounds like a deal to me.  Talk to your local YP provider and get the facts.  Full disclosure, I work for the Yellow Pages Association. 

Feb 17, 2009 11:44 AM #55
Rainmaker
843,539
Lyn Sims
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago - Schaumburg, IL
Schaumburg Homes

This is a huge debate at my RE/MAX office where we pay for all advertising as a whole group.  Such a huge expenditure is voted on by all but it's getting to be tough with the price tag.  We have started tracking yellow page responses over the last few years and in my area it gets a return.  Each phone number is assigned here & there so we can track it.  Our secretaries always ask where a call is coming from also and write it down.  Amazingly people are still using the stupid book.  The cost is just RIDICULOUS!  How many trees can be saved besides?

Feb 17, 2009 12:04 PM #56
Rainer
44,064
Linsey Ehle
M Realty - Rancho Santa Margarita, CA

I use the Yellow Pages.  www.yellowpages.com  :)

Feb 17, 2009 01:30 PM #57
Rainmaker
414,781
Betina Foreman
512-771-6318 Austin Home Girls Realty - Austin, TX
Realtor, C.N.E. Selling Homes in Lake Travis & Central Austin!

I have not used them in a few years. The internet is just as quick and does not kill a million trees every year.

:)

Feb 18, 2009 08:45 AM #58
Rainer
167,363
Tony Anderson
Century 21 Community Realty - Habersham, GA
Realtor - Serving Habersham Banks, White & Hall Co

The INTERNET Rules. One day, I can hear my grand kids saying " what is a telephone book".

Feb 18, 2009 10:17 PM #59
Rainmaker
259,597
David Jirasek
Jirasek Realty - Temple, TX
ALC, CCIM

We now have four phone books in our area. Most of you reading this now cant' see (by instant search online), because they are in print in a book in my local area! It must be very lucrative if so many books are competing! Yes, yellow page companies are pushing some online ads or banners, but I have tried that and totally wasted my money. I have already cancelled one yellow page book, and plan on cancelling one more when it comes due in a month or two, and the other two established books will also be cancelled this fall, or at least substantially reduced from what I was doing. I have discussed this with my agents, and they are in agreement.

Mar 29, 2009 09:47 AM #60
Rainer
333,262
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

Only time is would be good is in your local area where on a few agents are in and you can outshine them. It only takes one sale to pay for many years.

Feb 22, 2011 08:11 PM #61
Post a Comment
Spam prevention
Show All Comments
Ambassador
1,590,561

Gary Woltal

Assoc. Broker Realtor SFR Dallas Ft. Worth
Ask me a question
*
*
*
Spam prevention

Additional Information