Please Don't Tell Me How To Run My Business

By
Real Estate Broker Owner with RE/MAX Select R.E | Designated Broker/Owner 17050

You Expect to Make a Profit?I received a call a few weeks ago from an agent who was leaving another RE/MAX office.  This person wanted to know if I would cut them "a deal". As much as I dislike talking fees over the phone (whenever a conversation begins this way, it's usually not one I want to spend much time or effort on) I told the agent that I don't "cut deals" and explained the 3 desk fee plans I offer to Associates.

This agent then went on to try to educate me about the changing industry and asked if I was aware what other brokers were doing to get agents.....say what? 

Save your breath.

I have a model upon which my business is based. I have long & short term goals both of which allow me to make necessary adjustments in order to remain competitive,"open for business" and profitable.

Shocking isn't it?

Yes, I expect my business to make money.

It seems the word profit has become stigmatized in the wake of the economic downturn. Take the recent brew-ha-ha over the changes on Active Rain.

Buttons, badges, tags, fees (gasp!)

It is amazing to me that so many are put off by the idea that AR is trying to make money.

Has anyone stopped to think that by charging new members, the quality of content may improve? That we may see less agents jump in, create a profile, write one blog post and then leave? That we might begin to see a more focused group of professionals committed to creating quality content in order to reap results and provide greater value to AR members?

Perhaps by slowing the growth, the quality of the site itself will improve?

I look at it this way, I won't hire just any Tom, Dick or Harriot to work at my office. I believe in being more selective because in the long term it's more beneficial, and yes.....profitable.

There are other brokerages who are into quantity, but I'm more about quality.

I could change that, but I don't have to.

I own the business.

 

  Colleen Fischesser is the Broker/Owner of RE/MAX Select in Maple Valley, WA. She has been successfully selling and marketing properties all over South King & North Pierce counties since 1990 but specializes in the Maple Valley Washington area. She may be contacted directly at: 425-432-5400

 

Copyright 2009, All Rights Reserved Colleen Fischesser

 

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_______________________________________________________________________________________________

 

 

Colleen M. Fischesser, Designated Broker

RE/MAX Select Real Estate Renton, WA

425-432-5400 (Direct)

 www.ColleenFish.com

 _________________________________________________________________

This is a personal blog based on my opinion and experience in the real estate industry. All content is provided for informational purposes and should not be construed as legal, financial or tax advice. Laws, industry practice standards and procedures vary by state. Readers are advised to contact appropriate third parties for professional advice when needed. Any questions please let me know!

 

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Topic:
ActiveRain Community
Groups:
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REALTOR LIFE
The Ninety-ninth Percentile
Club Chaos
RE/MAX Active Rain Bloggers
Tags:
the business of real estate
jonathon its ok if you want to make money

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Anonymous
Ray Cox

Amazing how many experts there are who always tell you how to run your life, your business, your whatever...

February 23, 2009 07:09 PM
Ambassador
1,200,789
Erica Ramus
MRE, Schuylkill County PA Real Estate
Erica Ramus - Ramus Realty Group - Pottsville, PA

Agents don't see the overhead/expenses. They just tend to see the missing part of "their" check. Don't waste time on those who don't see your value.

February 23, 2009 09:25 PM
Rainer
26,122
Joshua & Kathy Schmidt
ERA Henley Real Estate

Colleen,

     Wow!  I can't believe someone would have to gall.  Although the business is changing, where does the agent get the idea that you would make an exception?  Some people always see themselves as the exception, so maybe that was this agents problem. 

February 24, 2009 01:14 PM
Rainer
2,221
Gayle Ross
Century 21 Ross Group

Colleen,

This is a real problem here in our town.  We do have several offices that offer those discounted fees/splits just to increase their number of agents.  Very bad business and hurts the profession. 

When the first thing out of a prospective agent's mouth is about the split...well, goodbye.  We have nothing in common from the git go.  Glad to hear others are of the same mindset. 

February 24, 2009 02:58 PM
Rainmaker
379,775
Regina P. Brown
e-Pro Realtor
California Coast & Country Homes, Inc.

Colleen, you GO, Girl!  Atta way, stick to your guns!  If that agent is so smart that he knows how a business should be run, why isn't he running a brokerage himself?!

Join my new AR group and post your blog at http://activerain.com/groups/virtualoffice

Regina P. Brown

February 25, 2009 10:30 PM
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Rainmaker
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NW Real Estate |Colleen Fischesser & CO Serving Seattle-Tacoma area Since 1990!

Serving Seattle-Tacoma Home Sellers & Buyers since
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The Real Estate Scoop as it pertains to the Pacific Northwest, primarily South East King County where you can get more for your money but are within driving distance of the Seattle Waterfront or Cascade Mountain Ranges. I love to keep on top of what is going on it the local market and with new technology in the industry. Feel free to email or post a comment or question anytime! FB.init("69ad666ff44b0836b9f0b945141071aa");

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