Do you keep in touch with your customers? How do you do that? I'll tell you some of my ideas!

By
Real Estate Broker/Owner with Teri Ellis at Homes Arizona Real Estate LLC

When someone emails me or calls me, I immediately put them on my mailing list. Now "I" don't innundate them every day or even every week except to perhaps follow up once; however, I do place them into my email newsleter by www.RealtyTimes.com.  I personalize my newsletter by writing an aritcle specific to our market or to sellers or buyers, but I keep myself in front of them every month. Some clients have turned into buying/selling clients 6 months, 1 year, 2 year's later. One client to whom I had sold a home couldn't find my telephone number because he lives out of state, and voila, my email newsletter showed up in his inbox. He called me, listed his home, and that is one story.

I also purchase personalized cards, Color for Real Estate, www.CFRE.com. They have sets of cards for five years that I have sent out to my clients on a regular basis. This is especially useful for those clients that don't have email (I know, I know ... there are still a few that do not have email.)

The third thing I do is: every year I order 1000 of the calendar magnets from www.MagnetsUSA.com.  My husband puts my business card on the magnet, and I distribute them to three farming areas hand delivered by a family with lots of kids that I pay, AND I send them to my past clients - all of them. They look forward to that refrigerator magnet believe it or not, and they always have my number and face in front of them just in case they know of someone that wants to buy/sell a home or if they themselves are in the market.

Believe it or not, our former clients are not always faithful to us! I know that comes as a great surprise to all of you; however, keeping myself in their minds, in the email, in their snail mail and on their refrigerator surely helps.

I have literally learned to spend lots of money marketing myself. It does pay off. My three websites, my blog on my website, this blog, and on and on it goes. People typically don't just drop in your lap and beg you to sell their home or help them find one. YOU have to make it happen in every conceivable way. Ongoing continuing education, hearing other Realtors tell how "they" do things, and reading blogs like we have on AR are great resources.

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Show All Comments
Rainmaker
412,298
Mesa, Arizona Real Estate Mesa Arizona Realtor
Teri Ellis at Homes Arizona Real Estate LLC - Mesa, AZ
Kaushik, yes, but there are calendars available for July as well. I always buy enough that I can place them in a folder I prepare for my new clients.
May 10, 2007 05:22 PM #5
Rainmaker
163,608
Peter M . Christopher
Fairfield County Home Inspection LLC - Fairfield, CT
Residential & Commercial Inspections in
I have a program on my PC it is called constant contacts. I set it up so every nine months it prints out a letter on its own and then i mail it out. It is Great. No more forgetting.
May 10, 2007 05:32 PM #6
Rainmaker
390,912
Debbie Malone
Londeree's Real Estate & Property Management - Lynchburg, VA
From Lynchburg To The Lake (434) 546-0369
Excellent Ideas Teri, thanks for sharing them. I started a newsletter but wish mine was online, it would be easier, less time consuming.
May 10, 2007 05:32 PM #7
Rainmaker
640,198
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Hi Teri:  It is always good to hear what other agents are doing.  I do a lot of the same things.  I have used the calendars from magnets usa for years now and you are right my clients love them.  I do an email newsletter that is specific to the Houston area and have done that for quite a few years also.  I have just started farming again.  I am using http://www.quantummail.com/ for the post cards.  It is pretty cool they send them all out for me.  I just choose where I want them to go. 

Most of my former clients are faithful but you are right some are not so I am with you and try to keep my name in front of them.

May 10, 2007 07:04 PM #8
Rainmaker
348,032
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Broker
Another local successful agent recommende I use calendars. OK I will try it next year.
May 10, 2007 07:11 PM #9
Rainer
22,411
Denise Sproull
Century 21 Prestige Real Estate - Prince Albert, SK
Prince Albert, SK Real Estate

Thanks for confirming that magnets work.  I was planning on trying them in my marketing plan!  I look forward to reading your future blogs!

May 10, 2007 11:25 PM #10
Anonymous
Anonymous
Anonymous
That monthly e-newsletter is so important. Giving your potential clients value and market insight every month keeps them informed and keeps you in the front of their minds. Upcomig event listings and book and movie recommendations are some great ideas too.
May 10, 2007 11:41 PM #11
Rainer
67,518
Leigh Bates
Atlantic & Pacific Real Estate - Flower Mound, TX
The Trinity Group
Great Info - Thanks!
May 11, 2007 02:37 AM #12
Rainmaker
1,913,445
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
I send out magnet calendars and they work.Most people opt out of receiving email.Do you find your clients like to receive enewsletters?
May 11, 2007 06:37 AM #13
Rainmaker
412,298
Mesa, Arizona Real Estate Mesa Arizona Realtor
Teri Ellis at Homes Arizona Real Estate LLC - Mesa, AZ
Gita, yes, they seem to like them. As I said in my original post, it helps them remember who I am. Many of my clients live out of the state and have homes here, so the information helps them know what's going on in our market AND my blog on my websites are updated regularly also informing my readers of the most recent news.
May 11, 2007 10:40 AM #14
Rainer
61,259
Keller Williams Great Falls, Mclean
Keller Williams, Serving Mclean, Arlington & Reston areas - McLean, VA
Good advice- I appreciate your insight- I was wondering if those magnets worked?
May 11, 2007 10:58 AM #15
Rainmaker
412,298
Mesa, Arizona Real Estate Mesa Arizona Realtor
Teri Ellis at Homes Arizona Real Estate LLC - Mesa, AZ
Uzi, they are great............I love Real Estate Shows.
May 11, 2007 06:39 PM #16
Anonymous
Anonymous
Anonymous

Anyone besides Realtors using magnets and calendars?  I'm interested to hear if they work??  I know I've always gotten them from my Realtor friends but I'm not sure they hold the same weight with mortgage brokers.  Let me know if anyone has any ideas:)

 

Beth 

May 14, 2007 05:00 PM #17
Rainer
3,230
Ebony Griffin
Higher Heights Real Estate Services LLC - Raleigh, NC
Hi Teri, I am fairly new to AR, and love your blog...especially the magnet idea. I will begin to incorporate that in mu business. It's a very unique idea. Thanks for the tip!
May 15, 2007 12:01 PM #18
Rainer
70,659
Teresa Cox King
RE/MAX Select - Fairhope, AL
Fairhope, Daphne, Spanish Fort, Mobile
Teri, I use Sharper Agent for tons of uses.  Once a month there is usually a holiday or remembrance of something, so I email the ecards for that purpose.  No real estate info there, simply Hi, Happy Mother's Day, etc. with my Realtor contact.   When something sells, I email a photo card of that sale and remind them that if they know someone buying or selling, to think of me.  They also have e-newsletters and auto-campaigns.
May 15, 2007 03:32 PM #19
Rainmaker
412,298
Mesa, Arizona Real Estate Mesa Arizona Realtor
Teri Ellis at Homes Arizona Real Estate LLC - Mesa, AZ
Thanks Ebony and Teresa........
May 15, 2007 04:27 PM #20
Rainmaker
267,980
Tamara Inzunza
RE/MAX Executives / www.MovingToNova.com / 703-623-8759 - Alexandria, VA
Homes for Sale In Alexandria VA & South County
I have used Color For Real Estate for years, and have it on my buyer checklist to order prior to settlement.  I love the personalized postcards.  It also helps to know client birthdays so that you can send them a card or call.
May 15, 2007 08:41 PM #21
Rainer
5,415
Clois Burrough
Success Lending - Exeter, CA
<<

Anyone besides Realtors using magnets and calendars?  I'm interested to hear if they work??  I know I've always gotten them from my Realtor friends but I'm not sure they hold the same weight with mortgage brokers.  Let me know if anyone has any ideas:)

Beth >>

 

Good info Teri!  

Beth, I use car magnets as well as calendar and biz card magnets.  As for car magnets, we put them on our husbands vehicles as well as our own and my 21 yr old daughter (very responsible & cute) has asked me to put some on her car too! (how can I tell her no) :)    The comment we get over and over is, "Oh, I've heard of Success (our company), I've seen your commercials on TV"! I can tell you we have never had a commercial on TV.  Mind you, this isn't just one client, this is all through the year!  Even if they forget it for the moment, when they look in the yellow pages, there we are and they recognize us before anyone else. 

After an initial order, you can get 25 FREE magnet calendars and 50 FREE biz card magnets  from www.vistaprint.com  I signed up to receive the email updates and they are faithful to send the email specials along with 20-25% coupon discounts and 80% off deals through the mail! I have also gotten FREE 50 jumbo post cards that I designed with their template as well as 100 FREE reg size postcards (just received them today!).  I put them in the Chamber of Commerce spinner racks as well as mail them to my farm list.

My response has been that people love the magnets, and it keeps us in the front of their minds. (Name recognition.)

 

Kelly Rider

Success Lending 

May 16, 2007 01:29 AM #22
Anonymous
Anonymous
Anonymous

Thanks Kelly,

I actually have about 10 free magnetic calendars from Vista Prints on my desk right now!!  HA!  They are extremely good at sending out discounts, all most too good!!  I wonder how they make any money???  Well, I will start using the calendars then. 

I used to have my previous mortgage company all over my car, not just a magnet but vinal stickers.  I even had the name on my license plate!  I didn't get one phone call off of it.  Well, I should correct myslef, I got 5 phone calls, 1 from a lender driving through our pkg lot wanting to sign us up, 3 from friends that were just passing me or behind me and one from the psycho guy I called first about doing the job and ended up not going through him because he was psycho!!  I'm not sure if it built up any name recognition for the company itself but it sure didn't do me any good.  It was definately worth it though, it was only $150 for the vinal work and $100 for the plates.  I would do it over again in a heart beat.  I think it showed people who saw me every day that I was serious about doing this, I was committed.  All though I might not have gotten a referral directly from it, I'm sure indirectly it built up recognition that I was in the business.

Ok, all for now, must get to work on a few loans!

Beth 

May 16, 2007 12:50 PM #23
Rainmaker
412,298
Mesa, Arizona Real Estate Mesa Arizona Realtor
Teri Ellis at Homes Arizona Real Estate LLC - Mesa, AZ
Hi Beth and Kelly: I will check out Vista Prints. FYI, I have a magnetic rider on my car, AND I get people all of the time commenting, "I saw you here, there, etc."  I just do it for name recognition PLUS I drive a red car.......goes along with The LadyInRed..............
May 16, 2007 01:16 PM #24
Show All Comments
Rainmaker
412,298

Mesa, Arizona Real Estate Mesa Arizona Realtor

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