The Psychology of Color

By
Home Stager with Styled and Sold Home Staging and Staging Training

Greetings! I just finished an article I am writing for the Interior Design issue of a local periodical here in the Hamptons on The Psychology of Color. I am posting it for your purusal and look forward to your comments. As Home Stagers we all ove color and it can be helpful to establish ourselves as experts if we know a little about the science of color. 

While doing some research I found a fun quiz on color, I thought it was amazingly accurate (and fun) for such a short questionnaire. You can take it here:http://www.truevaluepaint.com/content/Color/ColorQuiz.aspx.

What is your color?
 
"Mere color, unspoiled by meaning, and unsullied with definite form, can speak to the soul in a thousand different ways."
-Oscar Wilde

color wheel

Color psychology is the study of the effect of color on human behavior and emotion.
Our reaction to color is immediate and color has a tremendous influence on the choices we make everyday. It can impact what we buy, our mood and even change our physiology. It can cause us eat more or less, behave recklessly, make us feel dreamy, relaxed or excited. Did you know that your favorite color could reveal much about your personality to someone versed in color psychology?

I have compiled some fun facts on color; while they are based on science they are intended for entertainment value. If you are undertaking a major painting renovation in your home it is always advisable to seek the advice of a color professional to avoid costly errors. Read further to find out what your favorite colors indicate and some interesting facts on how color may impact you.

skyBlue- Blue is hands down the “favorite color”, probably because it is universal and it is associated with sky and sea. Blue evokes feelings of trust; it is said that people who love blue are dependable and committed.  Serene blues are restful colors that work well in bedrooms and can cause the body to produce calming chemicals. Blue may feel cold unless paired with warmer colors such as the red and yellow families. Blue is not a favorable color to use where food is prepared or served. Studies have shown that food consumed in blue surroundings is not as appealing. Have you ever notice there are no authentically blue foods found in nature?


Green- Green is the second “favorite color”. Green is a healing color and a symbol of peace, nature and ecology. Surrounding yourself in a green environment can relax your muscles and make you breath deeper, which has a calming effect. Depending on the shade of green, green can be either warming or cooling; the color green denotes balance, harmony, and stability.

 

 


daffodilsYellow- Yellow is the color of optimism and happiness because of it’s association with sunshine. Yellow activates memory, stimulates the nervous system and is mentally stimulating, which is why school pencils are yellow. Bright yellow accents are wonderful but use caution when selecting yellow as a wall color, a tiny swatch of yellow paint may appear sunny and delightful but those deep sunny yellows are often blue-based yellows, which in large doses are anxiety provoking. The selection of an unsuitable yellow, in my experience, is possibly the most common paint selection errors homeowners make. Sisal and straw yellows work well for pleasing interior wall color choices.

 


pumpkinsOrange- People who love orange are warm, flamboyant and fun loving people. Juicy, vivid, primary orange stimulates appetite and activity, making it a popular color choice in fast food restaurants.  Orange is uplifting and has an antidepressant effect. Brown based oranges, such as terracotta and deep pumpkin are very soothing.

 

 


appleRed- Red stimulates your metabolism and raises your respiration rate due to it’s primitive association with blood. It is a passionate color and people who love red tend to be impulsive. Red grabs your attention, which is why it is used for stop signs and fire engines.  Restaurants frequently use red as it stimulates your appetite and can cause you to spend more money. Red is a powerful color and when used judiciously is very effective.

 


purplePurple- Purple is considered a royal color. It is frequently associated with mysticism and spirituality. It is calming to the nerves, bolsters creativity and is purported to quell hunger. So if you’re on a diet…..?

 

 

 

 


cocholateBrown-Brown is a stable color which is favored and well accepted by wealthy individuals; think mink, cognac, chocolate and caviar. It is also associated with the earth and is a good reliable and orderly color.

 

 

 

 

White-White is technically not a color and is actually composed of all colors in the visible spectrum of light. It projects purity, cleanliness, and neutrality. It is a color of rebirth and fresh starts. It is a favored color for walls in our area were it works well as a blank canvas for art collections. According to Color Trend (the folks who predict the latest trends in color) it is the new “Power color” for 2009.

 

 

flowerPeach and Pink-Peach and pink are tender colors that can induce feelings of fantasy and whimsy. Their sweet association with cotton candy and bubble gum make them popular for young girls’ rooms.
Coral- As we mature, the lenses of our eyes begins take on a yellow cast, making our perception of deep peach and coral a more agreeable color.  Peach is also flattering to more mature skin tones.

 

 


grey suitGrey- Grey is timeless, practical, solid and conservative (think of a classic grey suit). It can be both flat and boring or a soothing neutral depending on what colors you pair it and contrast it with. Grey is trending hot this year.

 

 

 


night skyBlack-Black, which is technically the absence of color, is authoritative and powerful; it is associated with night and death. Because black can evoke strong emotions too much can be overwhelming. Most colors become stronger paired with black, use black as a wonderful accent color.

 



Color is everywhere; it surrounds us and feeds and nourishes our senses. We are profoundly affected by it; mind, body and spirit. Color may be the most powerful and cost effective design tool available. Have fun experimenting with color; there are no right or wrong choices if it makes you happy.

Allegra Dioguardi of Styled and Sold is available for color consultations. Avoid costly mistakes and let a professional select the perfect paint colors for your home. Two hour consultations available. Call 631-899-3305.

Serving the Hamptons and all of Suffolk Co LI, NY.

 

Posted by

Allegra Dioguardi

Styled and Sold Home Staging

Staging Training by Design

Styled by Design E Book

631-899-3305

close

Re-Blogged 8 times:

Re-Blogged By Re-Blogged At
  1. Sandi Gerrard 03/03/2009 06:42 AM
  2. Sandy McAlpine 03/04/2009 02:22 PM
  3. Debra Cummings 03/19/2009 02:55 PM
  4. Maureen McCabe 07/05/2009 11:32 AM
  5. Monique Hailer & Todd Combs, PA 01/06/2010 11:20 PM
  6. Rita Minion 01/08/2010 12:10 AM
  7. Dr. Stacey-Ann Baugh 01/09/2010 07:57 AM
  8. Gabriela Agostinelli 01/29/2010 02:03 PM
Topic:
ActiveRain Community
Groups:
Color it SOLD!
Designers and Architects
Home Staging
Real World Home Staging for Newbies
Stage It Forward...
Tags:
allegra dioguardi
styled and sold
home stager sag harbor
home staging in the hamptons
paint colors
color consultation
interior design

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the foot to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the key to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
72,338
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Allegra, that's a great article. I love finding out the psychology behind colors. I love orange so I must be warm, flambuoyant & fun! Ok by me. :)

Mar 05, 2009 07:53 PM #16
Rainmaker
72,570
Allegra Dioguardi
Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY
Home Staging & Training, Suffolk Co. Long Island

I'm sure you are Annie, you have such a nice smile!

Mar 05, 2009 07:56 PM #17
Rainer
46,331
Michelle Viggiano
Four Winds Healthy Home Carpet & Air Duct Cleaning - Scottsdale, AZ
healthyhomeaz

Great article.  I will quote my old boss Manual Canovas ~  "There are no ugly colors, just unfortunate combinations"  Jack Lenor Larson also has a similar quote. So true.

Mar 09, 2009 05:40 PM #18
Rainmaker
72,570
Allegra Dioguardi
Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY
Home Staging & Training, Suffolk Co. Long Island

Michelle,

I love that quote. There have been times when I used one color that I don't typically think of as a "favorite" but when combined with another color I was completely enamored of it. I do agree that the combination is ultimately important.

Thanks for stopping by.

Mar 09, 2009 05:47 PM #19
Rainer
54,776
Kelsey Barklow
Evans & Evans Real Estate - Johnson City, TN
423/948-9154, Marne Drinnon 423/202-2277

I really like this post on colors. I also love the quote. Thanks for a great post to end my day.

Mar 09, 2009 10:04 PM #20
Rainer
62,148
SHARON CHARBONEAU
UPSTAGING YOUR HOMES - Sechelt, BC

standing by iron railingGreat post Allegra, with very interesting info.  As you will note in my photo taken in my front hall, I love red; however I also love yellow, white, black - colour is such an amzing way to decorate.  It breaks me up when the HGTV decorating shows have visitors to homes rejecting them due to the color(s) used in a home.  If they only knew how much fun working with colours can be.

 

Sharon Charboneau - "Upstaging" homes on the Sunshine Coast of BC

Mar 10, 2009 12:09 AM #21
Rainmaker
72,570
Allegra Dioguardi
Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY
Home Staging & Training, Suffolk Co. Long Island

Kelsey,

My pleasure!

Sharon,

I quite agree! I love all colors and I love combining them and working with them in unusual ways. I think the subject of color psychology is fascinating.

Ladies, thanks for stopping by.

Mar 10, 2009 07:36 AM #22
Rainmaker
268,838
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

I like to wear purple but rarely use it in staging.  I also only have a few blues that I will use - one being a grayed blue and the other a blue/green or variations of the two. I do not wear blue much either - am blonde but have green eyes, not blue.

Mar 10, 2009 10:03 PM #23
Rainer
4,335
Debby Pankow
Simply Redesigned, LLC - Port Washington, WI
Home Stager, Ozaukee County WI

I love reading about color!  It really makes a difference!  My family loves blue and we have several blue rooms - to include navy blue with white in our bedroom.  We love it, but I know when we sell we will be painting over the navy blue with a warm cream color (of course after using primer!!)

Allegra & Lyn - you are so right about blue and how strong people's opinions are about it.  I had a neighbor who was selling his house and he mentioned his sister's house and how she had painted a room blue and how he thought it was awful and that he had good-looking rooms in his home.  It sat on the market for almost a year because you couldn't convince him that he needed to change his room colors - for example: his den was small and he used hunter green and burgundy - he thought it was great and was sure that everyone else would think so, too - apparently not, because he ended up dropping his price over $25,000!!!

I think it is great to pick your favorite colors to put on the walls while you live there, but need to remember that it does not work for everyone and that you are best off putting a fresh coat of a more neutral color before selling, so you don't strike a bad "color cord" with potential buyers!

Mar 12, 2009 10:52 AM #24
Rainmaker
72,570
Allegra Dioguardi
Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY
Home Staging & Training, Suffolk Co. Long Island

Debby, Thanks so much for stopping by. There are so many "neutralized" colors that are good for selling. Dated colors and lot's of blue are not good ones though, you;re right!

Mar 12, 2009 08:03 PM #25
Rainer
12,093
Dale Staggers
Dramatic Home Staging - Houston, TX
Dramatic Home Staging

Oo!  This is some good information in helping people understand the impact colors have mentally and emotionally.  I took color theory xxx years ago, and needed a refresher.  So thanks for the post.  Great job!

Mar 14, 2009 12:51 AM #27
Rainmaker
72,570
Allegra Dioguardi
Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY
Home Staging & Training, Suffolk Co. Long Island

Vivian, I quite agree, if you have richly colored furniture and accessories warm neutral walls can make them appear so much stronger if the wall color is not competing with them. (But I like the way you phrased it!)

Dale, Gald you enjpyed the refresher!

I think we are all craving the vibrant colors of Spring right now.

Mar 14, 2009 03:53 AM #28
Rainmaker
291,631
Monique Hailer & Todd Combs, PA
Schooner Bay Realty - Cape Coral, FL
Waterfront Specialists!

Allegra ~ Terrific post on color. I had no idea. I guess that's why I sell homes and leave the home staging to the professionals. Happy New Year!

Jan 06, 2010 11:18 PM #29
Rainmaker
72,570
Allegra Dioguardi
Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY
Home Staging & Training, Suffolk Co. Long Island

Thank you Monique, that is what Home Stagers like to hear. Now if you can just explain the first time buyers tax credit to me.....lol!

We all have our strenghts and I admire what professional Realtors do and are required to know. That is why stagers and Realtors make a great team! Thanks for the re-blog!

Jan 07, 2010 08:30 AM #30
Anonymous
Anonymous
Anonymous

I have the same fascination with color as you Allegra, always have...I have studied the psychology of color, and its influence on us for years, great concise descriptions in your post.  I used to claim purple and yellow as my favorites, yet I always gravitate to reds and greens, equally.  Since that almost encompasses the rainbow, (minus blue, which I really do not care for) I decided that I do not have a favorite color, especially since there are shades, tones, hues and tints of blue that I LOVE!  I am sorry I will miss you at RESA, I enjoyed meeting you at the IRIS convention!

Jan 07, 2010 12:31 PM #31
Rainmaker
72,570
Allegra Dioguardi
Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY
Home Staging & Training, Suffolk Co. Long Island

Thank you so much Cheryl. My favorite color evolves and changes reflecting different phases of my life. I must have a double because I was not at the IRIS convention. I'm not attending RESA either. Perhaps some day we will meet! It's nice to have cyber friends too!

Jan 07, 2010 06:23 PM #32
Rainmaker
214,336
Rita Minion
O'Brien Realty - Solomons, MD

Hello Allegra,

What a wonderful post about color!  I really enjoyed it!  Thank you so much for sharing it with us! 

Rita

 

Jan 08, 2010 12:01 AM #33
Rainmaker
72,570
Allegra Dioguardi
Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY
Home Staging & Training, Suffolk Co. Long Island

Rita, I'm so glad to hear you enjoyed it. Color is a subject so many people are passionate about.

Jan 08, 2010 08:19 AM #34
Rainmaker
524,670
Dr. Stacey-Ann Baugh
Century 21 New Millennium - Upper Marlboro, MD
A doctor who makes house calls.

I love this article.  I am going to reblog this.  Thanks.  It's a great resource when choosing colors for your home.  I didn't even know any of this and still I chose Blue & Brown for my bedroom and Red for my dining room. 

Jan 09, 2010 07:57 AM #35
Rainmaker
72,570
Allegra Dioguardi
Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY
Home Staging & Training, Suffolk Co. Long Island

I'm so glad you enjoyed it. Red in your dining room will certainly create a mood to enjoy eating and blue and brown together are stable and reliable- not bad for a sleeping environment. Thanks for the reblog!

Jan 09, 2010 08:17 AM #36
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the robot to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
72,570

Allegra Dioguardi

Home Staging & Training, Suffolk Co. Long Island
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the robot to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information