Print Media Is Dead.

By
Real Estate Broker Owner with Rosemont Financial Inc

 Is print media dead?  Or is that too bold of a statement?  Are is it just newspaper print dead, or are we only still working with print to make our sellers happy?  I can personally tell you that I have spent thousands of dollars in newspaper print, in the last 18 months, and the only people who seem to be satisfied are the sellers. 

 

So now in my listing presentation I explain to my seller that the majority of buyers start there search online, and that I will make there online presence huge.  This has gone over well so far.

 

Although there is still a nag voice in the back of my head, and I wrong?  I still see a lot of competitors around town, spending big bucks on print advertising.  Have I just come to terms with that “print is dead” before the old school brokers in town, or is there still some value in newspapers? 

 

www.bethbastian.com

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the folder to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Comments 15 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the envelope to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainer
2,775
Charlie Dennis
Real Estate Book
Newspapers may be dead but tell me how is it that I produce 90,000 copies of The Real Estate Book in Brooklyn, Ny and the Bronx, realtors get calls from the book, sell homes from the book and when I go around to drop off the new book there are none remaining in the store that I left them in.  I have some vendors, who let us leave the books, actually call me to tell me to bring more!
January 23, 2008 10:08 PM
Rainmaker
205,471
Erby Crofutt
The Central Kentucky Home Inspector, Lexington KY
B4 U Close Home Inspections&Radon Testing (www.b4uclose.com)

Why Chuck, it's obvious.  Brooklyn and the Bronx are full of "lower income first time buyers and also older retirees."

Different things work in different markets.  You have to know your market and your target audience.

January 24, 2008 09:39 AM
Rainer
2,775
Charlie Dennis
Real Estate Book

Erby, Do your homework before you make assumptions pal.

In Brooklyn the population was spread out with 26.9% under the age of 18, 10.3% from 18 to 24, 30.8% from 25 to 44, 20.6% from 45 to 64, and 11.5% who are 65 years of age or older. The median age was 33 years. Brooklyn has more women, with 88.4 males for every 100 females.

The median income for households in Brooklyn was $32,135, and the median income for a family was $36,188.

Brooklyn's job market is driven by three main factors: the performance of the national/city economy, population flows, and the borough's position as a convenient back office for New York's businesses.[10]

Forty-four percent of Brooklyn's employed population, or 410,000 people, work in the borough; more than half of the borough's residents work outside its boundaries. As a result, economic conditions in Manhattan are important to the borough's jobseekers. Strong international immigration to Brooklyn generates jobs in services, retailing and construction.[10]

In recent years Brooklyn has benefited from a steady influx of financial back office operations from Manhattan, the rapid growth of a high-tech/entertainment economy in DUMBO, and strong growth in support services such as accounting, personal supply agencies and computer services firms.[10]

Jobs in the borough have traditionally been concentrated in manufacturing, but since 1975, Brooklyn has shifted from a manufacturing-based economy to a service-based economy. In 2004, 215,000 Brooklyn residents worked in the services sector, while 27,500 worked in manufacturing. Although manufacturing has declined, a substantial base has remained in apparel and niche manufacturing concerns such as furniture, fabricated metals, and food products.[11] The pharmaceutical company Pfizer has a manufacturing plant in Brooklyn that employs 990 workers. First established as a shipbuilding facility in 1801, the Brooklyn Navy Yard employed 70,000 people at is peak during World War II and was then the largest employer in the borough. The Missouri, the ship on which the Japanese formally surrendered, was built there, as was the iron-sided Civil War vessel the Monitor, and the Maine, whose sinking off Havana led to the start of the Spanish-American War. The Navy Yard is now a hub for industrial design firms, food processing businesses, and artisans, along with a growing film and television production industry. About 230 private-sector firms providing 4,000 jobs are at the Yard.

Construction and services are the fastest growing sectors.[12] Most employers in Brooklyn are small businesses. In 2000, 91% of the approximately 38,704 business establishments in Brooklyn had fewer than 20 employees.[13]

The unemployment rate in Brooklyn in March 2006 was 5.9%.

 

I can do the Bronx next If you like.

 

January 24, 2008 10:06 AM
Rainmaker
466,935
Janice Roosevelt
OICP ABR, ePRO,Ecobroker
SUSAN MANNERS TEAM, Berkshire Hathaway Home Services Fox & Roach

Bethm I'ver heard that the LA TIMES has discontinued their open hose real estate section and realtors there are totally online.

December 04, 2008 06:30 AM
Rainer
4,997
Caroline Pigott
Your Business Copywriter

I personally believe print is on its way out. Especially in our technology-aged society, we are also aiming to be an eco-friendly society. Therefore, print isn't in as much demand as it used to be. Although it's always going to be nice to pick up a paper and read it over breakfast or read a magazine in bed..I think more and more people are going to their computers or iPhones now to read the latest news online than ever before.

October 17, 2009 10:44 AM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the folder to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainer
70,314

Beth Bastian

Simi Valley Real Estate
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the flag to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

A place where I talk about all that is real estate, from selling homes to refinancing them.