The 30 Second Elevator Speech...What's in Your Toolkit?

By
Real Estate Agent with Trident Realty Group

I've found myself in varied situations lately, from networking events to shopping at the grocery store to hangin' with the fellas meeting their friends. Sometimes my radar is on, sometimes not but my personality is such that I'm always aware of someone else's comfort and engagement in a conversation. Whether I'm actively looking to convert someone into a prospect or I just need them to pass the chips and salsa to this end of the table, I wouldn't want to exclude anyone.

I have noticed my elevator speech has evolved over the years, primarily because I listen to everyone else's routine. Sometimes I modify what I hear, sometimes I yawn like the MGM lion (yes it's a yawn, not a roar). Listening is key. So, what I've done is actually preface my speech (often just a few quick sentences) with preparatory questions. I'm usually the first to ask "what do you do?". Inevitably the question comes back in my direction.

So like a good listener, I tend to ask a lot of casual questions. I'm not a very good snake oil salesman but I am genuinely interested in what the other person has to say. Often this even helps me modify my shtick by incorporating what they've said, just to validate the fact I was indeed listening. However, in Southern California most people know about the state of our market. It's all over the media, even planted in the front yards of every neighborhood. So my speech often comes on the heels of what my audience is already aware of. Note: It really is a great time to be selling real estate in SoCal.

Without further adieu, when asked "So what do you do?", here's one of mine:

"You know a little about the tremendous amount of foreclosures in San Diego, right? (Yes.) And the trouble a lot of homeowners are in, yes? (Yes!) Well I'm a REALTOR® that helps homeowners avoid foreclosure AND I've helped many first time buyers purchase a home they couldn't afford two years ago. Do you know anyone in either of those boats?

Most of the time they do, and the door is open...

As a good student, I'd love to hear yours - I'm always open to improvement. Anyone have any suggestions? Please share!

What's in your toolkit?

Thanks in advance,

Md

 

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Topic:
ActiveRain Community
Location:
California
Groups:
CUSTOMER SERVICE
Active Rain Newbies
Almost Anything Goes
Nothing but the Positive
REALTOR LIFE
Tags:
san diego realtor
foreclosures
first time buyers

Comments 15 New Comment

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Ambassador
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Robert (Vegas Bob) Swetz
Commercial & Residential Real Estate Agent
REALTY ONE GROUP - LAS VEGAS, NEVADA 702.443.7156

Marvin - Great stuff and I think we all need a little boast and practice, by the way featured at:

CUSTOMER SERVICE

March 11, 2009 10:58 AM
Rainmaker
53,851
Marvin de la Vega
Trident Realty Group

Erik - Thanks for the thoughts. Our business is based on building relationships, right? I figure if we approach prospects from their perspective, they'd be open to helping us help them, if that makes sense. Happy Wednesday. Marvin

March 11, 2009 11:21 AM
Rainmaker
53,851
Marvin de la Vega
Trident Realty Group

Bob, I'm honored and humbled. Thank you, thank you for putting me in the limelight, you are too kind. Marvin

March 11, 2009 11:23 AM
Rainmaker
457,475
The Trumm Team Omaha Homes for Sale, Real Estate
Keller Williams Greater Omaha

Good Posts.  Found thim interesting and diverse. 

April 01, 2009 08:16 AM
Rainmaker
53,851
Marvin de la Vega
Trident Realty Group

Thanks Troy. Sometimes you never know when the opportunity will present itself...

April 01, 2009 05:39 PM
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Rainmaker
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Marvin de la Vega

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