Why don't more agents do open houses?

By
Real Estate Agent with Anne Arundel Properties

Right now I have a handful of new home sales, but only one residential listing.  And I love it.

A listing gives me the chance to do an open house.  I get to post signs up with my name on them.  I have something I can advertise in newspapers and on the internet  - and I have a fantastic way to meet all of my client's neighbors.  Hopefully they're paying attention to the fact that I am out there every other weekend!

The reason I like open houses is because they hold so much possibility.

Sure, you get the slow days where only other agents show up with their clients.  Or worse, no one shows up at all.  But even those aren't wasted days.  Most of my clients have wireless internet service.  So after I spend a few minutes staging the house, I break open my laptop and get to work on following up with some of my other clients.  If someone comes up the steps I simply take a break to show them around and do a little open-house qualifying. 

But it is the possibility of the really big day that gets me going on Open House days.

To illustrate what I mean - let me tell a short story.

One of my best friends lives two counties over.

Last summer she and her boyfriend decided to move-in together.  They had discussed buying a new house, but didn't really like anything they saw on the market.

One day they were driving through a neigborhood after dropping off something and they saw this open house.

"Let's just go in to see what the model looks like" they said.

They ended up falling in love with the house and writing a contract with the listing agent the next day.  Then, they gave him the listings on both of their existing houses.  All together the listing agent got 4 sides.  And by my calculations he made about $60K.  Not bad for a day's work.

That is why I like open houses so much.  Because you never know when the big multi-deal will come walking in the door.  Is it a long-shot?  Sure. 

Maybe you get one of those for every 50 open houses that you do. 

All the more reason to do as many as possible!

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Julie Chapman
Lennar - Jacksonville, FL
New Homes Sales

Thank you for writing these.  As a broker/owner, I still work open houses as to stay in touch with the market (and because I love to sell) and can't get my agents to be nearly as excited as your are about them.  Congratulations on your insight...................

 

I have meet a buyer at an open house that I sold the couple a home, their son and daughter in law a home, and their daughter a home and the family bought a house for the grandmother (so she would be close).  All of these sales were made on the same street in the same neighborhood - I thought I was going to have to rename the street after them.  I would like to add that with each of these sales, I had the listings as well................All of this started from just one afternoon of my time.................

May 12, 2007 10:49 PM #1
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Vinny Goldsmith

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