Why We WaterMark All Online Photos of Our Vacancies

By
Real Estate Services with HomePointe Property Management, CRMC

At HomePointe we watermark all our photographs posted online.  Why?  Because thieves are increasingly stealing content from rental sites,  including photos, changing only the contact information to their own.  

By using a watermark we make it more difficult for them.

We place the watermark front and center on the picture and it is this:  www.HomePointe.com  That way, the thieves cannot crop off the watermark and still use the photo.

 

 

Posted by

Robert A. Machado, CPM, MPM

HomePointe Property Management

Sacramento, Yolo, El Dorado, and Placer Counties

We manage residential and commercial property.

916-429-1205 x 105

rmachado@HomePointe.com

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Topic:
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All things California
Property Management
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Property Management
Tags:
watermarking

Comments 8 New Comment

Anonymous
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Rainmaker
904,400
Bill Gassett
Metrowest Massachusetts Real Estate
RE/MAX Executive Realty

It's too bad that steps like this have to be taken. Certainly doesn't look as good to have a watermark sitting over a home like that.

March 19, 2009 02:40 PM
Rainmaker
251,166
Robert Machado
CPM MPM - Property Manager and Property Management - Sacramento Area
HomePointe Property Management, CRMC

Yes, but it does make you remember my website!

March 19, 2009 10:48 PM
Rainer
17,412
Betty Fletcher
MPM, RMP - Little Rock Arkansas Property Manager
Fletcher Property Management Inc CRMC® * www.FletcherPM.com

Bob - Excellent idea!  It is sad but true that we have to attempt to keep one step ahead of the thiefs and liars in this world.  Thanks for sharing the post!

J Lingo - It has been my experience that the best way to resolve an issue is to directly discuss it iwth the decision maker in the business.   That would be Bob not others on this forum.    

March 21, 2009 08:10 AM
Rainer
1,594
Todd Nibbe
WNY4RENT.com

I can see both sides of this argument, but I lean towards not watermarking because of how much it detracts from the photo.  It seems to completely take over the entire image which loses the selling points of posting photos in the first place.

March 31, 2009 03:31 PM
Rainmaker
251,166
Robert Machado
CPM MPM - Property Manager and Property Management - Sacramento Area
HomePointe Property Management, CRMC

In the rental business there are too many scams going on to not  watermark.  It is just the way things are right now.  Kind of like having to have locks on our doors.

March 31, 2009 04:20 PM
Anonymous
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Rainmaker
251,166

Robert Machado

CPM MPM - Property Manager and Property Management - Sacramento Area
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