It's SPRING. Do you "cross pollinate" to sell?

By
Home Stager with Certified Staging Professional

photo by Dream Interior Redesign and Home Staging Clovis CA      Years ago designer Christopher Lowell coined this term and I've found it very useful.  Design and staging clients, seem to like it, understand it and will often implement it.  

 "CROSS POLLINIZATION" basically means to use color, design & style elements repeatedly throughout a room and a home to make it feel pulled-together and to help keep the eye moving throughout the space.

I particularly like to use this terminology when teaching clients and classes about COLOR.  With a whole-house color palette of 3-4 colors cross pollinating means that those colors are repeated in any one room and in other rooms. 

Staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA

This is a home where Dream Interior Redesign and Staging helped the sellers put cross pollinization to good use.  Shades of burgundy and berry were the recurring accent color throughout this occupied staging. I know that those colors aren't hot in today's trends BUT with an occupied staging we use what the owner has.   

              We started with the front door. 

This color set the tone for what was to follow inside.

staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst Ca  staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA

 The burgundy and berry colors are carried into the family room where navy and forest green formerly predominated. 

 staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA

 

 

 

 

 

This is the guest bathroom which was also formerly dark blue and mauve, small print wallpaper but now has neutrally painted walls with burgundy artwork and accents. 

staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA 

 

 

These savvy clients not only removed the dark and dated wallpaper they also retextured the walls, added a new light fixture, new plumbing fixtures and framed the large plate glass mirror. 

 

 

 

 

  

 

 Staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA

 Here is the master bedroom.  The walls are neutral but the burgundy color is also carried into this space.

 

 Staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA

 

 

 

 

 

 

Naturally the master bath has the same color accents.  It's primarily neutral for staging but the colors cross pollinate as they do in most of the rooms of this lovely home.  

staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA

     staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA

 

 

 

 

 

 

Here is what these home sellers had to say after the staging process: 

"We anguished over all the changes we had to make to have our house staged, but it all paid off with a sold sign in a two week time.  It was really worth all the hard work!!! People needed to envision their treasures in the house, not ours, Ginger really knows her business.  Kudos to you Ginger!!"

TWO WEEKS to SOLD (with a backup offer) during this tough market.  IF your home is languishing on the market, please realize that today it takes more than a sign and a listing agreement to get the job done.

Dream Interior Redesign & Staging by Ginger Foust is a full service professional real estate home staging and redesign company serving the California foothill and mountain communities of Oakhurst, North Fork, Coarsegold, Ahwahnee, Bass Lake, Wawona and Mariposa.  Click here to see a short slideshow with examples of our real estate home staging work.  Also, visit our website at www.dreamredesigns.com or www.oakhurststaging.com for more information or call 559-877-2442

 

 

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Topic:
Home Selling
Location:
California Madera County Oakhurst
Groups:
Color it SOLD!
GROW IRIS Stagers and Redesigners!
Real Estate Staging Association
Realtors®
Stage It Forward...
Tags:
color
christopher lowell
real estate stager oakhurst ca
dream interior redesign and home staging oakhurst ca
real estat

Comments 16 New Comment

Rainmaker
356,542
Ginger Foust
Home Stager Oakhurst CA, Dream Interior Redesign & Staging
Certified Staging Professional

Thanks for commenting Melissa.  That color theme throughout is what makes a professional job different than something a home owner would often do and you're right about continuity.  Everybody gets a jolt when walking through a neutral house then they come to the teen or childs room in black, pink or lavendar.   

March 23, 2009 06:55 PM
Rainmaker
72,338
Annie Pinsker-Brown
Stage to Sell, Los Angeles Home Stager
Stage to Sell - LA Home Staging

Great work in using what the client had in the home and tying it all together through cross pollenization! :) Love that term and plan to use it in the future. :)

March 25, 2009 10:35 PM
Rainmaker
356,542
Ginger Foust
Home Stager Oakhurst CA, Dream Interior Redesign & Staging
Certified Staging Professional

Hi Annie.  People seems to understand it and remember it.  Thank you for commenting. Occupieds can be a challenge but worthwhile especially when they sell quickly. 

March 26, 2009 07:27 PM
Anonymous #15
Anonymous
Anonymous

Yes, I always "cross-pollenate"!  Perhaps a holdover from my visual merchandising days of repeat repeat, repeat!  Patterns, colors, textures, whatever it is, repeat it!  I also like it when the homeowner is willing to paint the front door to "hint" at what will be found inside.  I think that was a Christopher Lowell thing...

April 11, 2009 11:13 PM
Rainmaker
356,542
Ginger Foust
Home Stager Oakhurst CA, Dream Interior Redesign & Staging
Certified Staging Professional

Cheryl, yes, to my knowledge this is Christopher Lowell coined terminology.  Since he had his roots in theatrical staging and visual merchandising it's perfect for our industry also.  I agree that repetition, in all things decor & design related, is important.  Thanks so much for commenting.   

April 12, 2009 09:16 AM
Rainmaker
356,542

Ginger Foust

Home Stager Oakhurst CA, Dream Interior Redesign & Staging
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