It's SPRING. Do you "cross pollinate" to sell?

By
Home Stager with Certified Staging Professional

photo by Dream Interior Redesign and Home Staging Clovis CA      Years ago designer Christopher Lowell coined this term and I've found it very useful.  Design and staging clients, seem to like it, understand it and will often implement it.  

 "CROSS POLLINIZATION" basically means to use color, design & style elements repeatedly throughout a room and a home to make it feel pulled-together and to help keep the eye moving throughout the space.

I particularly like to use this terminology when teaching clients and classes about COLOR.  With a whole-house color palette of 3-4 colors cross pollinating means that those colors are repeated in any one room and in other rooms. 

Staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA

This is a home where Dream Interior Redesign and Staging helped the sellers put cross pollinization to good use.  Shades of burgundy and berry were the recurring accent color throughout this occupied staging. I know that those colors aren't hot in today's trends BUT with an occupied staging we use what the owner has.   

              We started with the front door. 

This color set the tone for what was to follow inside.

staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst Ca  staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA

 The burgundy and berry colors are carried into the family room where navy and forest green formerly predominated. 

 staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA

 

 

 

 

 

This is the guest bathroom which was also formerly dark blue and mauve, small print wallpaper but now has neutrally painted walls with burgundy artwork and accents. 

staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA 

 

 

These savvy clients not only removed the dark and dated wallpaper they also retextured the walls, added a new light fixture, new plumbing fixtures and framed the large plate glass mirror. 

 

 

 

 

  

 

 Staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA

 Here is the master bedroom.  The walls are neutral but the burgundy color is also carried into this space.

 

 Staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA

 

 

 

 

 

 

Naturally the master bath has the same color accents.  It's primarily neutral for staging but the colors cross pollinate as they do in most of the rooms of this lovely home.  

staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA

     staging by Dream Interior Redesign and Real Estate Home Staging Oakhurst CA

 

 

 

 

 

 

Here is what these home sellers had to say after the staging process: 

"We anguished over all the changes we had to make to have our house staged, but it all paid off with a sold sign in a two week time.  It was really worth all the hard work!!! People needed to envision their treasures in the house, not ours, Ginger really knows her business.  Kudos to you Ginger!!"

TWO WEEKS to SOLD (with a backup offer) during this tough market.  IF your home is languishing on the market, please realize that today it takes more than a sign and a listing agreement to get the job done.

Dream Interior Redesign & Staging by Ginger Foust is a full service professional real estate home staging and redesign company serving the California foothill and mountain communities of Oakhurst, North Fork, Coarsegold, Ahwahnee, Bass Lake, Wawona and Mariposa.  Click here to see a short slideshow with examples of our real estate home staging work.  Also, visit our website at www.dreamredesigns.com or www.oakhurststaging.com for more information or call 559-877-2442

 

 

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Topic:
Home Selling
Location:
California Madera County Oakhurst
Groups:
Stage It Forward...
Realtors®
Real Estate Staging Association
GROW IRIS Stagers and Redesigners!
Color it SOLD!
Tags:
color
christopher lowell
real estate stager oakhurst ca
dream interior redesign and home staging oakhurst ca
real estat

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Rainmaker
679,523
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Ginger ~ Great examples for this design and color concept.  Your clients were understandably thrilled with your efforts, which I'm sure were responsible for such a quick sale. Congratulations!

Mar 22, 2009 01:24 PM #1
Rainmaker
359,125
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thank you Maureen.  These sellers remain my "best" clients ever for staging.  They contacted me before they listed and they "reluctantly" did the work needed to get the house market ready.  During the process there we're times that I think the "hated" me but in the end they loved me. 

Mar 22, 2009 01:37 PM #2
Rainmaker
486,524
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

What a cute and clever post, Ginger.  But then again, you always have some of the best post.  Your cross pollination looks awesome!

Kathy

Mar 22, 2009 01:45 PM #3
Rainmaker
359,125
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thanks so much Kathy.  I love teaching this concept to help people understand how professionals make a house feel pulled-together. 

Mar 22, 2009 01:55 PM #4
Rainmaker
118,760
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

Ginger - very nice work!  And I love your cross-pollination theme.  I'll have to remember to use that with clients.  Maybe you should try "cross-pollinating" that house with the blue carpet!

Mar 22, 2009 08:35 PM #5
Rainmaker
359,125
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Patsy you know how people feel empowered by professional terminology, that's what this does. 

Long story but today the agent for the "blue carpet" place said that it should have all new carpet by the end of March.  The attorney for the estate was listening but may not go for staging.  We shall see???

Thanks so much for stopping by and commenting. 

Mar 22, 2009 08:52 PM #6
Rainmaker
213,732
Margaret Oscilia
Creative Concepts-Home Staging and Contracting, Salem Oregon - Salem, OR
Home Stager, Salem Oregon

Wonderful work with fabulous results in a quick sale!  Our clients don't always love what we say do they -- but they love the results!  Good for you!

Mar 22, 2009 08:58 PM #7
Rainmaker
359,125
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thanks Margaret, you are so right, it's all about the results! 

Mar 22, 2009 09:17 PM #8
Rainmaker
151,569
Virginia Tatseos
Stage-Show-Sell - Bloomfield Township, MI

Very nice job.   Sometimes we have to work with what the sellers has. 

Mar 23, 2009 10:04 AM #9
Rainmaker
359,125
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thank you Virginia, yes that's the challenge of occupieds. 

Mar 23, 2009 11:21 AM #10
Rainmaker
420,201
Melissa Marro
Watson Realty Corp - Saint Augustine, FL
St Augustine, St Johns, Ponte Vedra

I always pick a 'color theme' and carry it through all the rooms of the home.  I feel it helps to add continuity and make the overall look feel larger....

Mar 23, 2009 01:45 PM #11
Rainmaker
359,125
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thanks for commenting Melissa.  That color theme throughout is what makes a professional job different than something a home owner would often do and you're right about continuity.  Everybody gets a jolt when walking through a neutral house then they come to the teen or childs room in black, pink or lavendar.   

Mar 23, 2009 06:55 PM #12
Rainmaker
72,388
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Great work in using what the client had in the home and tying it all together through cross pollenization! :) Love that term and plan to use it in the future. :)

Mar 25, 2009 10:35 PM #13
Rainmaker
359,125
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Hi Annie.  People seems to understand it and remember it.  Thank you for commenting. Occupieds can be a challenge but worthwhile especially when they sell quickly. 

Mar 26, 2009 07:27 PM #14
Anonymous
Anonymous

Yes, I always "cross-pollenate"!  Perhaps a holdover from my visual merchandising days of repeat repeat, repeat!  Patterns, colors, textures, whatever it is, repeat it!  I also like it when the homeowner is willing to paint the front door to "hint" at what will be found inside.  I think that was a Christopher Lowell thing...

Apr 11, 2009 11:13 PM #15
Rainmaker
359,125
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Cheryl, yes, to my knowledge this is Christopher Lowell coined terminology.  Since he had his roots in theatrical staging and visual merchandising it's perfect for our industry also.  I agree that repetition, in all things decor & design related, is important.  Thanks so much for commenting.   

Apr 12, 2009 09:16 AM #16
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Rainmaker
359,125

Ginger Foust

Home Stager Oakhurst CA, Dream Interior Redesign & Staging
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