Years ago designer Christopher Lowell coined this term and I've found it very useful. Design and staging clients, seem to like it, understand it and will often implement it.
"CROSS POLLINIZATION" basically means to use color, design & style elements repeatedly throughout a room and a home to make it feel pulled-together and to help keep the eye moving throughout the space.
I particularly like to use this terminology when teaching clients and classes about COLOR. With a whole-house color palette of 3-4 colors cross pollinating means that those colors are repeated in any one room and in other rooms.
This is a home where Dream Interior Redesign and Staging helped the sellers put cross pollinization to good use. Shades of burgundy and berry were the recurring accent color throughout this occupied staging. I know that those colors aren't hot in today's trends BUT with an occupied staging we use what the owner has.
We started with the front door.
This color set the tone for what was to follow inside.
The burgundy and berry colors are carried into the family room where navy and forest green formerly predominated.
This is the guest bathroom which was also formerly dark blue and mauve, small print wallpaper but now has neutrally painted walls with burgundy artwork and accents.
These savvy clients not only removed the dark and dated wallpaper they also retextured the walls, added a new light fixture, new plumbing fixtures and framed the large plate glass mirror.
Here is the master bedroom. The walls are neutral but the burgundy color is also carried into this space.
Naturally the master bath has the same color accents. It's primarily neutral for staging but the colors cross pollinate as they do in most of the rooms of this lovely home.
Here is what these home sellers had to say after the staging process:
"We anguished over all the changes we had to make to have our house staged, but it all paid off with a sold sign in a two week time. It was really worth all the hard work!!! People needed to envision their treasures in the house, not ours, Ginger really knows her business. Kudos to you Ginger!!"
TWO WEEKS to SOLD (with a backup offer) during this tough market. IF your home is languishing on the market, please realize that today it takes more than a sign and a listing agreement to get the job done.
Dream Interior Redesign & Staging by Ginger Foust is a full service professional real estate home staging and redesign company serving the California foothill and mountain communities of Oakhurst, North Fork, Coarsegold, Ahwahnee, Bass Lake, Wawona and Mariposa. Click here to see a short slideshow with examples of our real estate home staging work. Also, visit our website at www.dreamredesigns.com or www.oakhurststaging.com for more information or call 559-877-2442.