Home Buyers, that Information is just a Urine Specimen & Retina Scan Away.

By
Home Stager with REAL ESTAGING, a nationally recognized leader in Staging.

Amazingly, I still see listing information provided on some Realtor sites (both big and small, national and local) accessed in a way that puzzles me. I mean I understand the "WHY" of it, I just don't understand the logic of it. So maybe you can help.

So I look to the realtor community to shed their insight on this perplexity. How does RESTRICTING access to a listing's information and photos on a realtor's web site help a property sell? Why, on some sites, is it still required that a potential buyer first provide private contact information before unlocking a listing's sales information and photos?

While, home staging is what I do, a Marketer is what I am. As a Marketer I have always said, "You gotta market it before you sell it!" Marketer "Me" finds it counter intuitive to lock out and discourage ANYONE from viewing a home's listing information and photos. I can see how once, when the web was a smaller less connected place, this approach may have made sense. But let's face it, time does march on, and as it does, the "what, why and how" of a Real Estate website must be evolve and embrace today's markets, trends & technologies.

In today's world of listing marketing, Realtor websites need to provide access to listing information that takes into consideration the following:

  • Ours is a culture of immediate impatience. Like it or not, we want it now... on our time schedule.

  • The levees have broken and the market is flooded. With so much inventory out there, it is easy for a buyer to click away from the listing and your site, as if saying saying, "No big deal, there's plenty more."

  • That's just "old school" fool. Buyer's are not technological dolts. Every day shoppers freely access information on products and services they are interested in buying from sites in every industry... INCLUDING real estate.

  • We are leery of what is beyond that "SUBMIT" button. Face it, buyers care less about THAT locked listing then they do about their privacy.

  • There are no "tire-kickers" or "nosy neighbors" on the web! Well, there are... but who cares? Its the web.

  • Buyers who take an on-line look will cost you nothing. Not looking could cost you a sale.

I am sure there are plenty more reason why it is a good idea to have open listing information on Realtor websites... but then again maybe not. Either way, I would be curious to get other's spin on this.

But as it stands for me right now, when you strip away all the mumbo jumbo it comes down to this... If you got a prospect (hot, warm or cool) at the door, ringing the bell, wanting to come in to look around, why would you stop them?

Me

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Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Sue Eller 03/24/2009 08:07 PM
  2. Yvette & Dennis Gardner 03/25/2009 10:07 PM
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Topic:
Real Estate Sales and Marketing
Groups:
Online Marketing Help Center
Rainmaking - Internet Marketing Strategies
Stage It Forward...
The Art Of Marketing You

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Rainmaker
99,433
Julie Ferenzi
Julie Ferenzi
Real People Realty, Inc.

I'm late to the party on this one, but I really needed to read this. 

When I read the title, I was 100% all... "What is he thinking... I pay for this!  They have to register so I can lead capture!"

BUT, after reading the comment thread, I'm having second thoughts.  Who cares if someone looks at my IDX link?  Maybe they'll call me when they are ready to buy.  Plus, I can stop getting angry about the buyers who come to my site because their own agents are too cheap/lazy to supply their own link to their site.

Besides, can't anybody just go to Realtor.com and find what they want anyway?

April 15, 2009 01:01 AM
Rainmaker
268,895
Kathleen Lordbock
Keller Williams Realty Professionals
Short Sale & Staging Specialist

Capture leads - that is what is pushed in agent training and that is why you want them to sign in and donate a kidney.

My search is open - let them look - I hope they find something and call me when they want to view it.

February 15, 2010 07:39 PM
Rainmaker
815,081
Fred Carver
Accredited Victoria Real Estate Consultant
Re/Max Camosun Real Estate

Hi Craig..I think most Realtors also miss the point that Web sites are also listing tools, Sellers want to see what and how you are gong to show case their home online, such as how many pictures do you post, Brochures, Virtual Tours, Aerial maps, etc etc.

Great Post, congratulations on your Feature again :O))

Hope to see you soon here again :O))

February 21, 2010 10:33 AM
Rainmaker
234,539
David Ames
San Francisco
Zephyr Real Estate, San Francisco

I know I'm a little late in joining this conversation, but I'm also a little "new" to the AR community.  I wanted to see who was behind the 'Stage it Forward' Group, and was glad to have taken the time to read this post.  I'm surprised as well when I see "membership" sites for real estate.  fortuately, those are few and far between these days, but you nailed it with the points above...particularly with:

"That's just "old school" fool. Buyer's are not technological dolts. Every day shoppers freely access information on products and services they are interested in buying from sites in every industry... INCLUDING real estate".

"We are leery of what is beyond that "SUBMIT" button. Face it, buyers care less about THAT locked listing then they do about their privacy".

So true.

August 30, 2010 09:48 PM
Rainmaker
191,974
Atlanta's Home Inspector, David Lelak IHI Home Inspections
Experience the IHI Difference
IHI Home Inspections 404-788-2581

I use a junk email address most of the time that will never make it over to my computer only because I don't know exactly what kind of garbage I'm going to get.  If I find that I really do want and like the information that you send me then I will hit the submit button with my good email address.  I think folks are just overwhelmed with all the junk that their less likely to hit submit.  But like some others said it really does help qualify the leads..~Bonnie-The Home Inspectors Wife~

January 15, 2011 07:42 AM
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Rainmaker
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Craig Schiller

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Additional Information

These are the creative writings of Craig Schiller, a home staging professional, passionate real estate marketing professional and founder of the Real Estaging, one of the nation's leading home staging companies.