Parkside (San Francisco, CA)
Parkside (San Francisco, CA) Real Estate News
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Avoid Costly Mistakes When Selling Your Home - Part 2
John M. Scott, Broker / Owner San Francisco Real Estate (BRE # 01442690, Scott Keys Properties)

Avoid Costly Mistakes When Selling Your Home - Part 2

Whether you've lived in your home a short time or a long time, you know it's not just an investment. It's a place of dreams, family memories, backyard barbecues, and a whole lot more. But when you put your home on the market, there are a number of things to think about - things you need to prepare for, and to organize. So if you are thinking of selling your home in San Francisco's West Portal, Parkside or Forest Hill, this is important!

Number 1: You need to Dress your home for sale!

In Avoid Costly Mistakes When Selling Your Home - Part 1, we approached the exterior of your home. And we looked at the landscaping and the exterior of your home.

Now it's time to go inside, just like a buyer would. You want to be aware of four senses: smell, touch, sight, and hearing. Go through room by room and test all four senses. Check flooring and carpet for stains and odors.

Stage your home for saleAnd this is very important: Pack up small appliances, clear out excess furniture, put away useless dishes, personal mementos and knick knacks - make your home neat and orderly. If you've ever visited a model home or a staged open house, you'll notice how they're clean and uncluttered. You'll have to move anyway, so you might as well pack early, and make your home more saleable.

I've worked with a number of buyers and I can see the difference in their reactions between visiting a vacant staged home and one that appears to be very much still lived in. They are uncomfortable in the home that is still very much lived in - maybe they feel like they're intruding. They take a quick look around and want to leave.

Now that you've uncluttered, hire someone to professionally clean your home. Top to bottom! Cleaning and cosmetic fix-ups, especially in the kitchen, bathrooms and master bedroom can many times yield you up to $100 in extra sales price for every $1 you invest.

 

John M Scott, Broker / Owner, Scott Keys Properties, Certified Distressed Property Expert (CDPE), Council of Real Estate Brokerage Managers (CRB), serving San Francisco and the surrounding San Francisco Bay Area

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Ocean Beach - San Francisco
John M. Scott, Broker / Owner San Francisco Real Estate (BRE # 01442690, Scott Keys Properties)

Ocean Beach - San Francisco

It's a beautiful warm spring day in San Francisco. I visited my clients and friends at my latest listing in San Francisco: 2186 43rd Ave. today. They're a wonderful couple in their early 80s, and are selling their home of almost 50 years to move to Atria, an assisted living facility in Burlingame. I sincerely hope they'll be happy there - there's a whole back story to this, maybe I'll tell in a future blog series. I sure hope this all has a happy ending since it is so important to them.

We sat and chatted for an hour or more and then I convinced them to let me take a few photos of them for their memory, in the garden and in front of their home. Not to be published here - those photos are private and for their eyes only.

From their home, it's a short 5 block walk to Ocean Beach, and since today is such a beautiful day I couldn't resist. Crossing the Great Highway is a snap.

Outer parkside homes for sale Ocean Beach

But look what you see once at the beach. Today it was pretty busy. Looking north to the Marin Headlands.

Ocean Beach San Francisco

And looking south. It's supposed to be warm again Sunday, the first Open House day. The west side of San Francisco is a true gem on Sunny days. Don't miss it!

Ocean Beach real estate

 

 

John M Scott, Broker / Owner, Scott Keys Properties, Certified Distressed Property Expert (CDPE), Council of Real Estate Brokerage Managers (CRB), serving San Francisco and the surrounding San Francisco Bay Area

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A Beautiful Day in Outer Parkside
John M. Scott, Broker / Owner San Francisco Real Estate (BRE # 01442690, Scott Keys Properties)

A Beautiful Day in Outer Parkside

Today was a good day to visit my new listing in Outer Parkside and put up a For Sale sign. Usually we have a company plant a post but in this case it is easier just to mount it on the front gate. I was halfway there and realized I didn't bring my camera.

2186 43rd Ave For Sale San FranciscoBut wait, I have my iPhone! I already have pictures, but today is a sunny day and the sun is in the right place for a better picture. The iPhone takes great quality photos at 3264 x 2448 pixels. And with iCloud they're waiting for me on my computer when I get home! How cool is that.

For more on the details of this listing follow this link: 2186-43rd Ave.

After I put up the sign I rang the doorbell  and of course it was insisted that I come up and stay awhile. They're an elderly couple and this is hard on them. I love talking with them. The stories they tell and the history they've been through are fascinating to hear. I'm enjoying this.

On my way home I looked in the rear view mirror and saw the Pacific Ocean.  Immediately I turned around and whipped out the iPhone. Viola! A beautiful Day in the Parkside.

Ocean Beach San Francisco

 

 

John M Scott, Broker / Owner, Scott Keys Properties, Certified Distressed Property Expert (CDPE), Council of Real Estate Brokerage Managers (CRB), serving San Francisco and the surrounding San Francisco Bay Area

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Old Fashioned Marketing - The Newsletter.
John M. Scott, Broker / Owner San Francisco Real Estate (BRE # 01442690, Scott Keys Properties)

Old Fashioned Marketing - The Newsletter.

An elderly couple walked in to my office this afternoon. They looked familiar. One of my other agents asked them if he could help them - they asked for Mr. Scott.

Ocean BeachThey asked me if I remembered them, and I remembered they lived next to a listing I had out in the Avenues near the ocean. I sold it first in 2005 for a family and then again as a short sale in 2008. I got to know them fairly well during those times. They're a German couple on a block that is rapidly becoming all Chinese. They told me how it used to be - all the neighbors had keys for each other's house - they looked out for each other. I started sending them my monthly newsletter. I've cut way back in the number of people I mail it to and now send it every other month to people I know or have at least heard from. Postage is expensive. But it's also sent out every month in an email version to a much larger group.

This couple doesn't even have a computer, so the only way to reach them on a regular basis was via mail. Now their health is failing and they are moving to an assisted care facility at the end of the month. And they need to sell to pay the expenses.

I'm so glad I was in the office when they happened to drop by just to see me. Of course I am happy for the listing, but also because I want to help them move on with their lives. Yes, real estate can sometimes be more than rewarding!

 

 

John M Scott, Broker / Owner, Scott Keys Properties, Certified Distressed Property Expert (CDPE), Council of Real Estate Brokerage Managers (CRB), serving San Francisco and the surrounding San Francisco Bay Area

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