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I once knew a guy who rarely needed to go to the store.Toilet paper.  Pens.  Bottles of water.  You name it.  If it was to be found in his office, it was also soon to be found in his house.He was one of countless employees out there stealing from his company.Last year, The Global Retail Barometer...
A couple of weeks ago, I gave a presentation to a huge group of people ranging in age from 40 to 75 about how millennials have fueled the massive expansion of technology and how we use it.  I asked this group (the topic was politics) why candidates spend so much money on traditional advertising? ...
Well, it’s official.  Facebook is taking aim at Google.  And if a patent that they just applied for goes through, it was drastically reshape the entire concept of digital advertising.Buckle up.  It’s time to go down a wormhole.Our agency has been creating Facebook Dark Posts for more than two yea...
I'll never forget the first time I asked my boss for a raise.  My palms were sweating.  I was trembling a little.  I had been working hard, damnit, and I deserved a big fat raise. I sat down with my manager and listed all of the ways I had gone above and beyond.  I talked about what I brought to ...
By Kyle Reyes
Comments 23
In the world of advertising, YouTube pre-roll is hot, hot, hot.But in the world of basically everyone who hits play, pre-roll ads are something that typically bring out the most creative swears known to man.Today, Google Partners like The Silent Partner Marketing received an email from the big bo...
A few years ago, we were almost burned by a client. The guy ended up being slapped with a whole bunch of federal grand jury indictments, and a lot of my colleagues and other business owners DID suffer.That’s when I put the “morals and ethics” paragraph into our contracts. It basically says that i...
You’ve taken the giant step of creating video content to connect with your audience. But now what? Until now, YouTube was the answer. But now the video giant is getting knocked around by Facebook and all of a sudden is on the defensive. Last October, I wrote about how Facebook was starting to de...
I'll never forget the excitement when I worked in broadcast journalism...and we figured out how to set up a live stream WITHOUT needing a sat truck. Cool stuff. Lousy signal...terrible video quality...but still, cool stuff. My, how times have changed. For those of you who follow the latest trends...
I drive a Chevy. I always have. I come from a long line of Chevy drivers. I also come from a long line of people with a sense of humor. That's exactly why I'm in love with this marketing campaign that a Ford dealership in Connecticut has launched. They rolled it out through Facebook today and are...
By Matt Listro, Your Credit Repair Expert
(National Credit Fixers - Matt Listro)
Comments 2
  Who Do You Know?       The grand daddy of all referral questions is JUST as relevant today.  I was reminded of this when I read an article recently.  Here are some quick facts and ideas taken from that article that may remind you of the simple things that often get overlooked.        66% of all...
One of our clients forwarded an email to us this morning. "Hi, I'm from a local radio station. I'm excited to hear about your expansion. I wanted to get together and talk with you about some marketing options." Seems innocent enough, right? Sure - but it's also a waste of time. First of all, this...
I've written a number of articles about how innovative Starbucks is. But even the most innovative companies can sometimes get burned by their own moves. Case in point: #RaceTogether. Less than a week after launching what they described as a "U.S. race relations campaign"...Starbucks pulled the pl...
By Kyle Reyes
Comments 10
The decision to move the New Britain Rock Cats to Hartford, Connecticut fired people up and effectively divided the state between people who thought it was a genius idea and people who thought it was a royally stupid idea. But nothing seems to bridge the gap between people like a common enemy. Or...
My attorney is sick and tired of taking my phone calls. My business insurance guy sends my calls right to voicemail. My wife is going to have to start seeing a therapist soon. My business partner suggested we set up a mutual bank account with bail money in it. And that's just in the last week. So...
The lesson I learned this week in marketing came from a dog.  And this dog is going to teach you a little about Facebook advertising.  He's not just any dog.  He's a dog that wrote an autobiography, which, from my perspective, makes him a pretty damn smart dog. Rocky, The Autobiography of a Chipm...
By Kyle Reyes
Comments 13
The verdict is in.  TV is dying a slow death. And even though the court of public opinion has weighed in on traditional advertising…there are still those insisting that old school commercials are “making a comeback”. Sort of reminds me of my friend with the cheating boyfriend. “He’ll change.  He ...
Call it the “Penguin” update of Facebook. Finally the social media giant is getting smart about who it eats for lunch. Many of you may have woken up this morning and looked at your Facebook business page in shock. Some of you may have lost a few followers. Others may have lost hundreds. Then ther...
By Kyle Reyes
Comments 114
I need to stop swearing. It has nothing to do with the studies about cursing in the workplace. If you ask me, those are a load of … bull manure. It has nothing to do with my Catholic school education. I know people of faith who could f-bomb the road to heaven and still be handed a latte at the pe...
If you are looking for a reason to drink, I highly recommend you go shopping for a couch. It's perhaps the one consumer buying experience that has become progressively worse as technology has gotten better and better. First...let's talk stats.  In an interesting article by Dana French of "Furnitu...
I'll never forget one of my favorite meteorologists.  I was producing for a small television station and he was perhaps one of the coolest guys I'd ever met.  Not a bad bone in his body. He was a man of routine, to say the least.  Every single day, when the 6pm news wrapped up, he walked to a lit...

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