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I need you to watch this 10 second clip.  It's the entire basis of today's blog.  And do me a favor.  Try and pick out just one conversation.   I shot this quick clip on my cell phone last night from behind the bar at a Christmas party we hosted for one of our referral groups, The Breakfast Club....
By Kyle Reyes
Comments 17
For years, LinkedIn was one of the most underutilized forms of social media.  And that simply means that when it comes to growing your business or even your personal brand, you’ve been blowing it.  So that's why today I'm going to teach you how to market on LinkedIn with a little 101 lesson. Firs...
By Kyle Reyes
Comments 9
I've finally found a conspiracy I can sink my teeth into. The Apple Conspiracy. Everyone loves a good conspiracy.  It's like a ghost story around a campfire.  Is it true?  Who knows? From JFK to Area 51 and everything in between, conspiracies are a dime a dozen.  But this one...oh, I think there'...
Cuddled up in my warm blankets, I heard a buzz on the phone next to me. "Are you coming this morning?" "I'll be there shortly," I replied. I slipped out of bed so I wouldn't wake my wife.  I threw some clothes and a towel in a bag so I could shower after.   I gently kissed our newborn on the hea...
The concepts of The Chamber of Commerce and networking groups have served business owners well for many, many years. They've long been fueled by membership dues, fundraising events, golf tournaments and advertising revenue through joint ventures such as town business maps. They always have oppor...
By Kyle Reyes
Comments 9
We're always preaching the concept of outrageous marketing. In an extraordinarily noisy digital world, you need to make your brand stand out.  Some businesses have more of an opportunity than others to do some outrageous marketing.  Sony is a prime example this week as it deals with a hacking sca...
By Kyle Reyes
Comments 13
When I was a teenager, my family moved from New Jersey to Massachusetts. If you've never been to Massachusetts, it's a state where everyone talks funny.  They say "wicked" a lot - and they aren't talking about witches.  I mean, come on - they can't even pronounce the name of their star city.  "Ba...
I love my dentist - I really do. But aside from hearing what we're saying about our TEETH, I think many dentists make the same mistake as business owners when it comes to interactions with customers. They don't actually LISTEN.  Think I'm way off base here?  Then think about the last time you wer...
By Kyle Reyes
Comments 88
It seems that every single day I read one or two articles about the struggles of salespeople trying to get meetings with the presidents or decision makers of companies. Yesterday, I read a piece by a colleague talking about how the president of one company actually has a "Wall of Shame" for sales...
By Kyle Reyes
Comments 16
There's not a single business owner out there who likes to see a bad review.   But in what is sure to become a classic lesson on how NOT to respond, a business owner in Midtown Manhattan found himself...dialing back...his response.   Ron Gordon owned Watch Repair at 280 Madison Avenue in New York...
By Kyle Reyes
Comments 11
Every year, there are between three and five thousand accidents because of reindeer.   Note: this figure does NOT include Santa's fender-benders.  The man gets a pass.   It's a problem that's grown to epidemic proportions in Finland.  So what are they doing about it?   Glow-in-the-dark reindeer. ...
Many small businesses try for years to get media exposure.  Some succeed and are proud to see their company featured in the newspaper or the evening news.  Others fall short - wondering why they can't seem to catch the eyes of journalists.  Others end up making headlines - for all of the wrong re...
By Kyle Reyes
Comments 21
It's a campaign targeting senior citizens. In a good way. This time?  Free hair cuts just in time for the holidays. This will mark the fourth campaign we're doing in conjunction with Always Best Care Senior Services of Central CT.  It's an ongoing series of campaigns called Make a Senior Smile. I...
A few years back, I was doing business with someone who was paying a boatload of money on a monthly retainer.  There was nothing like cashing that check every single month. Until that sneaky little gut feeling hit me. I had no evidence that he was doing anything wrong.  At the time, he wasn't.  J...
As of this morning, I've received no fewer than 147 emails from assorted vendors wishing me a Happy Thanksgiving. The text messages started flowing at 11am yesterday.  I'm sure that by 5pm they'll reach a fever pitch, flowing as freely as the wine being passed around many Thanksgiving tables. Oh,...
By Kyle Reyes
Comments 8
It was one of those moments that scored high fives all around. This is the story of how we helped score a BIG win for one of our clients. The Competition Monaco Ford of Glastonbury, Connecticut was approached by a couple of students from Glastonbury High School earlier this year.  Monaco was aske...
For all those of you who spend money on SEM (search engine marketing including Google ad-words), I'm about to ruin your day. Google is now encouraging people to NOT have ads served to them. We're talking about a new subscription service called Google Contributor.  It's still in a beta mode of sor...
By Kyle Reyes
Comments 17
Social media.  It's like the girl who told you she thought she might be pregnant 15 minutes after you dumped her. Today, we're having a candid conversation about social media.  Or, more specifically, trial by social media.  Because it appears that the whole "innocent until proven guilty" thing ne...
As a new dad, I've got a lot to learn.  As business owners and professionals, we also have a lot to learn. Today's lesson hit me as I was trying to let my wife get some sleep.  I brought our 8-week-old daughter downstairs and spent some time playing with her, then tried to put her down for a nap....
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages Connecticut)
Comments 11
  Before you sit down to eat turkey on Thanksgiving you may want to consider running in the 78th Annual Manchester Road Race, In Manchester, CT.  The Manchester Road Race takes place every Thanksgiving Day, and is one of  the last road races for the year in Connecticut.  The Manchester Road Race...

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