Ross's Corner (Augusta, NJ)
Ross's Corner (Augusta, NJ) Real Estate News
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Real Estate Technology- Mirror your IPAD or IPHONE 4s to your Mac or Big Screen
Jeff Lobb (EXIT Realty - VP Technology & Innovation)

Real Estate Technology - Breaking NEWS!!   I have found a fantastic way to Share and Mirror my IPAD 2 or IPAD 3 and the IPHONE 4s to my mac and screen without Apple TV. I have tested it for 3 Weeks solid and it has been reliable and without fail. The app/software is called Reflection !  While this is huge for me to speak, train and Demo apps and the use of these devices, I felt Obilgated to the industry to share this so that others can do the same. When you useReflection, you must be on the same wifi connection and once its linked, you can click FULL screen and it displays beautifully. I have been using it to record demos for weeks now and it has been very stable on my IMac and macbook air.  Just thought I would help change the Real Estate Technology World a little bit and share this AWESOME gamechanger.!! ..Happy Mirroring !!


Reflection App

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Jeff Lobb
EXIT Realty - VP Technology & Innovation

Direct: 973.277.2009
Email: Jeff@JLobb.com
Website: www.jefflobb.com

Hope You'll 'LIKE' Me on Facebook! View Jeff's Active Rain Blog Follow Jeff on Twitter! Visit Jeff's Blog on Posterous! Visit Jeff's Channel on You Tube!                          


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Real Estate Technology - IPAD gets Windows Browser with IE and Flash thru ONLIVE DESKTOP
Jeff Lobb (EXIT Realty - VP Technology & Innovation)

Real Estate Technology - IPAD gets Windows Browser with IE and Flash thru ONLIVE DESKTOP

Finally a Cloud Based Windows Browser with Internet Explorer and Flash. While I have encountered a few issues with logging in and server issues..I am chalking that up to the newness and server capacity..Overall, working well and could be a GREAT solution to many....  http://desktop.onlive.com/overview   for more info. For other GREAT REAL ESTATE TECHNOLOGY TIPS, TOOLS AND ADVICE...

 

 

OnLive Desktop gives you the freedom to work from anywhere.

Create.

Build dynamic PowerPoint®presentations with graphs, animations—even videos. Present directly from your tablet screen or attach an external monitor.

 

Revise.

Update professional Microsoft Word docs on the go. Use touch, an on-screen keyboard or handwriting recognition to view, edit, redline and comment.

 

Analyze.

Add and analyze data with the full functionality of Excel® software. Create graphs anywhere, then simply drag and drop to update your Office documents.

 

Browse.

Try OnLive Desktop Plus and experience the Web at lightning-fast speeds, with full-featured Adobe Flash, instant-open Web mail attachments and cloud storage files.

 

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Jeff Lobb
EXIT Realty - VP Technology & Innovation

Direct: 973.277.2009
Email: Jeff@JLobb.com
Website: www.jefflobb.com

Hope You'll 'LIKE' Me on Facebook! View Jeff's Active Rain Blog Follow Jeff on Twitter! Visit Jeff's Blog on Posterous! Visit Jeff's Channel on You Tube!                          


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Real Estate Technology and Tools App Review - Pixeet
Jeff Lobb (EXIT Realty - VP Technology & Innovation)

I have had the Pleasure of REVIEWING one of the finest Virtual Tour Apps on the Market to date..PIXEET.com

Pixeet uses one of the finest tools we have on us most of the time throughout the day...our SMARTPHONES. If you have an IPhone4, IPhone4s or a newer Android device, you too can make an really impressive Virtual Tour of your clients property. 

One of the Finest things you can do for your customers and your marketing is to display the home in a "virtual world" format. Virtual world meaning, as if your were standing in the ROOM.

Lets take a Look at a Demo of Pixeet.com

 

HERE IS ONE OF MANY SAMPLES OF A TOUR I CREATED..   http://www.pixeet.com/pano/MFOV93LI

For other GREAT Real Estate Technology Tools and Tips, Please feel free to connect with me at www.jlobb.com

 

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Jeff Lobb
EXIT Realty - VP Technology & Innovation

Direct: 973.277.2009
Email: Jeff@JLobb.com
Website: www.jefflobb.com

Hope You'll 'LIKE' Me on Facebook! View Jeff's Active Rain Blog Follow Jeff on Twitter! Visit Jeff's Blog on Posterous! Visit Jeff's Channel on You Tube!                          


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Real Estate Technology - how real estate gets done - A MUST READ
Jeff Lobb (EXIT Realty - VP Technology & Innovation)

 

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        If you know me, you know that I am a Huge Fan of Real Estate Technology. (and all the gadgets & gizmos that go with it!) Not only do I love the new toys & what they can do to make life better, but in fact, its my job to stay on the cutting edge of the technologies used by Real Estate Professionals. Over the past 24 months, I've become increasingly concerned with what I see taking place in our Industry across the country.

      Everyone seems to be looking for the Magic Pill. The Easy Fix. The Miracle Maker. While its true that we can use technology to be more productive, generate leads, and market our business & our listings better - more often than not, I’m seeing folks regard technology as the “Silver Bullet”. Many think that staying ahead of the curve is going to change their whole paradigm and their business will simply go on autopilot and the leads will just pour in while they sit behind a computer.  But the fact is, what worked 20 years ago - still works today. 

     I have been a Real Estate Professional for over 22 years. I began my career when interest rates were sky high and when the MLS was a book. It was a world without cell phones, faxes, or (gasp!) the internet. If you wanted to buy a house you, NEEDED an agent because they controlled the information. 

    Technology has become the great equalizer in this business. In some ways, its made our jobs as Real Estate Professionals more difficult. Not only are we contending with the economical difficulties as a result of the worst depression in history, but now we live in a world where the consumer believes that they are more knowledgable than the professional. They have access to nearly all of the same information as an agent, and when they are ready to pull the trigger, all they need to do is pick an agent. Theythink they know exactly what they want to buy and what to expect - they think they only need you to open the door.

But...Gadgets, gizmos, widgets & websites cannot & will never replace what it is that we do as Real Estate Professionals. 

         And that is...we are CONNECTORS !

 

      Our job is to talk to & connect with people. We take listings and work with buyers. We connect with people & guide them through the home sale process. The more people we talk to, the more opportunities we have to do business. 

     Many of us complain we don't have enough clients or leads. Its time to get back to basics. Here’s the thing, last time I checked, nearly everyone we see, walk by, drive by, talk to, shop with, and work with on a daily basis - nearly all of them live in a home. Some rent, some own, and some live with others who either rent or own. They are all potential prospects, customers, or referrals. What would happen if we talked to even just some of them? If we made an introduction and handed them a business card? What if you just talked to one new person a day and let them know that you could help them find the home of their dreams? Or, in todays new world, get them out of the home of their dreams and into one they can afford. Do you think that make might a difference in your business? My goal and challenge for you is to talk to ten new people a day and share with them what you do. Ten new people a day times 260 work days is 2600 new people to put into your database. Try that for a year and then tell me how your Real Estate Business looks.

     People are still people. Yes, they are more savvy and more educated, but they still are all about liking and trusting the agent they do business with. While researching homes online, the average consumer admittedly doesn’t care about the brand or the agency. They certainly don't care about you. They want what they want, and they want it NOW. But when they are ready to buy, they want someone that knows the market, works in the business, & is willing to work hard for them. Someone they LIKE and TRUST. Someone that they can CONNECT with. 

     Except, a consumer can’t really connect with you until they like and trust you. They can’t like and trust you until they get to know you. And they really can’t get to know you if your only contact with them involves a computer screen or a mobile device. Texting or tweeting does not replace wishing someone a happy birthday, acknowledging an accomplishment, or sharing in someone’s grief. It doesn’t show that you really care. Taking the time to handwrite a note or making a phone call to reach out to someone means more to people in this day and age of texting, tweeting, & blogging because it means that you took the time to care. 

       While FacebookTwitterBlogs, and other Social Media outlets are a great way for us to stay in touch & be better connected than we ever have been before - they do not replace good old fashioned PROSPECTING. They can’t replace the basics. If you want more business, simply talk to more people. 

Lets face it. The basics still work. Farming, Newsletters, Branding & Networking still work. Knocking on doors still works. We may not like to do it, but it works.  We should be using the technology & tools - the shiny, magical toys to maximize our time, enhance our business with more data and productivity, differentiate ourselves from the rest of the agents so that we can do more of what we signed up to do...Sell Real Estate and Close More Deals. 

            There are alot of folks out there teaching social media and Technology Gurus selling their products and teaching and coaching agents who have NEVER walked in our shoes. They’ve NEVER sold a house. Who don’t do what we do....Sell Real Estate and Close Deals. Its a bold message, but with the proper use of the right technology and tools...you can Sell MORE Real Estate, More Efficiently and provide a better level of service to the client. But Please don’t forget that Technology has dramatically changed the business of Real Estate, but the Core Business of Real Estate has NOT Changed.  It is, and will ALWAYS be, about PEOPLE !.....More People, More Real Estate.  And that my friend...is how real estate gets done.. (my old real estate slogan)

Just my thoughts........

 

Connect with me ...my social media biz card  www.jlobb.com

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Jeff Lobb
EXIT Realty - VP Technology & Innovation

Direct: 973.277.2009
Email: Jeff@JLobb.com
Website: www.jefflobb.com

Hope You'll 'LIKE' Me on Facebook! View Jeff's Active Rain Blog Follow Jeff on Twitter! Visit Jeff's Blog on Posterous! Visit Jeff's Channel on You Tube!                          


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Real Estate Technology Conference - XPLODE for Real Estate Technology
Jeff Lobb (EXIT Realty - VP Technology & Innovation)

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Jeff Lobb
EXIT Realty - VP Technology & Innovation

Direct: 973.277.2009
Email: Jeff@JLobb.com
Website: www.jefflobb.com

Hope You'll 'LIKE' Me on Facebook! View Jeff's Active Rain Blog Follow Jeff on Twitter! Visit Jeff's Blog on Posterous! Visit Jeff's Channel on You Tube!                          


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Real Estate Technology and Tools - Productivity APP - LISTME APP for IPHONE
Jeff Lobb (EXIT Realty - VP Technology & Innovation)

Real Estate Technology and Tools - Productivity APP -  LISTME APP for IPHONE 

 

What a Fantastic Shared Cloud App with Full Sync.  If you have a partner, Team, Admin or Significant other with Iphones...This app keeps your todo's and tasks in full sync as you complete them.  A must try for Real Estate and Life. For more info on this App for Real Estate  or for more REAL ESTATE TECHNOLOGY AND TOOLS TIPS

 

Real Estate Technology and Tools - Productivity APP - LISTME APP for IPHONE

 

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Jeff Lobb
EXIT Realty - VP Technology & Innovation

Direct: 973.277.2009
Email: Jeff@JLobb.com
Website: www.jefflobb.com

Hope You'll 'LIKE' Me on Facebook! View Jeff's Active Rain Blog Follow Jeff on Twitter! Visit Jeff's Blog on Posterous! Visit Jeff's Channel on You Tube!                          


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Real Estate Technology - Video Marketing: The Next Big Thing
Jeff Lobb (EXIT Realty - VP Technology & Innovation)

Video Marketing: The Next Big Thing

FRIDAY, 22 APRIL 2011 08:31

The explosion of social media, and its’ solid place in marketing strategy, has now gone one step further. Social media and networking sites are not enough if you want to be where the action—and the prospective clients are.  The newest must-have in Real Estate marketing plans is video marketing—and a surprising number of Real Estate Professionals are not capitalizing on this opportunity.

According to a recent post by the tech gurus at Mashable.com, “among social media used by real estate agents, 79% are using Facebook but only 12% are using YouTube. Yet the same site reports that in 2010, YouTube surpassed 2 billion video views per day.”  Plainly here, is a call to action- if for nothing else then the sheer numbers.

 

In an effort to try to fill in this marketing gap, Exit Realty is hosting a free webinar on Wednesday, April 27th to assist Realtors in taking the first steps towards leveraging video media to maximize marketing results.

"Whether we as real estate professionals agree or not, today's consumer has access to, and demands, more visual marketing than ever before. From YouTube to Vimeo, from virtual tours to video tours and from iPhones to Kodak cameras, it's all about video."

During the seminar, EXIT Realty's VP of Technology and Innovation, Jeff Lobb, will discuss and demonstrate “best practices including methods, devices and services to shoot, edit, display, market and track video for properties and self promotion."

Utilizing video marketing adds an extra dimension to your marketing strategy. Many prospective clients now are accustomed to, and therefore expect immediacy both in their communications- and in receiving marketing messages.

In a relationship based business like real estate, video marketing allows people to get to know you beforehand. It is an opportunity to showcase your brand, and to promote information in a whole new, tremendously impacting way.

Formerly available only to Exit Realty Reps, they have decided to open the gates. “"We're excited to invite the real estate industry at large to join us," said Lobb.  "We'll be continuing the high-quality, no-sales-pitch delivery of our private sessions, now helping agents everywhere to wade through the myriad of hardware and software on the market vying for their limited technology budgets. So many agents are lost when it comes to making the right technology decisions.”

For more information on the value of video marketing and using YouTube, read our PropertyWire blog "A Moving Picture On YouTube Is Worth A Thousand Words".

 

TO SEE A FREE RECORDED VERSION OF THIS WEBINAR.... GO TO  

   http://www.onlineexittraining.com/realestatevideo

 

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Jeff Lobb
EXIT Realty - VP Technology & Innovation

Direct: 973.277.2009
Email: Jeff@JLobb.com
Website: www.jefflobb.com

Hope You'll 'LIKE' Me on Facebook! View Jeff's Active Rain Blog Follow Jeff on Twitter! Visit Jeff's Blog on Posterous! Visit Jeff's Channel on You Tube!                          


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