Is Syndication the Only Way to Market My Franklin TN Home On-Line?
Did you know that according to the NAR (National Association of REALTORS®) 92% of buyers begin their home search on the internet? With the vast majority of buyers beginning their search here, wouldn't it make sense to market your home on-line?
Have you recently interviewed a real estate agent and she's presented you with a graphic similar to the one on the left? The agent told you your listing would be syndicated to hundreds of websites on the internet.
When meeting with an agent for the first time, ask what on-line forms of marketing they will use to advertise your home? Many MLS (Multiple Listing Service) systems automatically feed or syndicate new listings to various websites. Ask the agent if that is the only way your home will hit the internet or if they have another way to get your home seen on-line? Will they have additional websites they post to or will they blog about your home?
What about photography and video? Will the photos be professionally done or taken by the agent? A growing number of buyers are using internet searches as their first showing. The quantity and quality of the photographs are extremely important. How many photos will be displayed on the various sites? The Middle Tennessee MLS has a maximum of 20 photos. When the MLS syndicates to other sites, not all 20 photos may be picked up. Will your agent provide another way to get all the photos of your home seen? If so, ask them to provide links to websites that will carry your listing. Will the national websites also have a link to the virtual tour or just still photographs?
Will there be additional information about the neighborhood and city on these various sites? Links to local government and school districts? What about the proximity of your home to local amenities? Will all this be easily accessible to buyers as they begin their search? In this technology based environment, buyers want instant access to as much information as possible 24/7. They don't want to have to wait until the next day to get answers from the listing agent. Will the agent provide a single-property website with this information?
What about access to important documents? If buyers want copies of floorplans or plats will that information be easily available as well? What about access to important disclosures?
Lastly, will the agent be monitoring your web traffic and page hits? Will they make adjustments to their marketing plan if your home isn't getting the necessary exposure? How often will this information be communicated to you? Will it be communicated through weekly email updates or phone calls? Let the agent know how often and by what method you'd like to be notified. Request links to websites and blog posts.
You will find that every agent operates differently. Some agents may not use internet marketing at all. This doesn't necessarily mean that they won't be successful in selling your home. However, the name of the game when selling your home is exposure. Homes with more exposure, get more showings. The larger the number of showings, the better chance you have of selling your home.
I would love to sit down with you and discuss all the ways I will market your home on-line. Obviously, if you are reading this post you already know that I blog. This is just one of the many ways I will seek to get your home the additional exposure it needs.
Internet marketing is the best way to get your home the most exposure in the least amount of time.
Is syndication the only way to market my Franklin TN home on-line?
Tammie White, REALTOR®
TW Realty Group
Benchmark Realty LLC
318 Seaboard Lane
Franklin TN 37067
(615) 495-0752 Direct
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Benchmark Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.