Franklin (Franklin, TN)
Franklin (Franklin, TN) Real Estate News
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If You Really Want to Sell Your House, Remove Your Confederate Flag
Tammie White, Franklin Homes Realty, Franklin TN ((615) 495-0752 or www.FranklinHomesRealty.com)
Living in the South brings some interesting challenges when trying to sell your home. Especially, if you have family roots that date back to pre-Civil War times.For those of you who may not know it, a major battle of the Civil War was fought in Franklin TN on November 30, 1864. There are several monuments and historical sites erected memoralizing that battle.In November each year, there is a Battle of Franklin Reenactment. Reenactors travel from all over the country to participate in this event. Thousands of Franklin residents attend the festivities, usually lasting two days.This is all to say that Franklin values its history. Some people visiting here may be surprised that a Civil War Monument stands in the center of town. It's simply a part of their local heritage. Very much like the monuments you see in Gettysburg.Today as I was preparing a Competitive Market Analysis for an upcoming listing appointment, I reviewed the photographs of a comparative property that has been on the market since 2012. I could see that the sellers had two Confederate Flags prominently displayed on their family room wall. I also observed photographs on their fireplace mantle of what appeared to be two Confederate soldiers. The flags looked very old; possibly dating back to the 1860's.It obviously was a tribute to family members who fought in the Civil War. However, these monuments have no place in your home while you're trying to sell.I know that may seem harsh but buyers are turned off by displays such as this. They find them offensive. Given that you've been on the market since 2012 and your listing photographs clearly show these items displayed, you may want to reconsider their presence in your home while trying to sell.I would hope that previous agents tried to persuade you to remove these items. There are many things that shouldn't be displayed while trying to sell. I have asked taxidermists to remove their prized displays and reptile enthusiasts to remove their snakes. Things, I believe will be a turn-off to buyers. Please don't take offense to my request. I really have your best interest in mind when I say your Confederate Flag has no place on the wall while you're trying to sell. Try it! You might be surprised what happens.If you really want to sell your house, remove your Confederate Flag.Photograph courtesy of freedigitalphotos.net/stuartmiles Tammie White, Managing Broker/Owner Franklin Homes Realty LLC www.FranklinHomesRealty.com GET REAL. GET LOCAL.This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
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Why Do Franklin TN Real Estate Agents Conceal Information?
Tammie White, Franklin Homes Realty, Franklin TN ((615) 495-0752 or www.FranklinHomesRealty.com)
This morning, I was contacted by a home buyer. They signed up on our website a few months back and have been regularly receiving new listing alerts from us. They are finally in a position to buy and wanted to connect with us to schedule a buyer's consultation.I asked how they found us and sure enough, it was through an internet search. They liked our website because we shared information freely about neighborhoods. They asked, "Why do Franklin TN real estate agents conceal information?".It seems they found one of our competitor's sites through a Google search but when they clicked on his neighborhood page, all that appeared was a contact form; no listings, no neighborhood info. That website was useless to them. Why would anyone contact that agent when he's so stingy with information?Consumers will find lots of free information on our website, but when they click on the property detail pages, they will be required to register. We may lose some buyers because of this. However, we are finding that a lot of people will register because of the other great information we have provided. Information they won't find anywhere else.Why do Franklin TN real estate agents conceal information? I guess they haven't learned you've got to give something to get something in return.When you're ready to buy a Franklin TN home, contact Tammie White with Franklin Homes Realty LLC at (615) 495-0752. Tammie White, Managing Broker/Owner Franklin Homes Realty LLC www.FranklinHomesRealty.com GET REAL. GET LOCAL.This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
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Let's Write an Offer on That Franklin TN Home
Tammie White, Franklin Homes Realty, Franklin TN ((615) 495-0752 or www.FranklinHomesRealty.com)
The Franklin TN housing market is RED HOT!As a matter of fact, I can't repeat this phrase often enough. If you are a Franklin home buyer, you can't spare a day to consider a purchase.On Saturday, I took out a young couple. They haven't seen many houses but want to take their time making a purchase. The first time they bought, they'd only seen two houses. In hindsight, they think that was a mistake and don't want to make it twice.Unfortunately, this isn't the market to dilly-dally around. If you see a house that meets the majority of your criteria, you better be prepared to act quickly.I received a text this morning from this couple, "Let's write an offer on that Franklin TN home." There's only one problem--the house went under contract the very first day on the market. I had warned them this would likely be the case. They decided to take some time to think about it and lost out on a great opportunity.I'm not one to push buyers into a purchase. I've tried to prepare them in every way to have an advantage when we write an offer by having their house under contract and getting pre-approved. After that, the decision to buy is up to them. But be warned, don't wait even a day or the house you love could already be under contract.Gone are the days of looking at 10 or 20 houses and choosing the best five to see again. Then making an offer after careful consideration. If you like a house, there will likely be 20 other couples in line with you. The Franklin housing inventory is extremely low. Homes in great condition and priced right will sell the first day. AND in many cases over list price. If you're concerned that you may not know neighborhoods well enough, then do some driving around on your own. Pick a few neighborhoods that might be an option and when a house comes on the market in one of those, be prepared to act quickly.When the time is right to buy, contact Tammie White of Franklin Homes Realty LLC at (615) 495-0752. Tammie White, Managing Broker/Owner Franklin Homes Realty LLC www.FranklinHomesRealty.com GET REAL. GET LOCAL.This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
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Using "Target Marketing" to Sell Your Franklin TN Home
Tammie White, Franklin Homes Realty, Franklin TN ((615) 495-0752 or www.FranklinHomesRealty.com)
Target Marketing. Is this the first time you've heard these words? Do you know any real estate agents who are currently using "Target Marketing" to sell their listings?Target marketing either targets a certain demographic such as first-time home buyers, senior citizens or buyers vs. sellers. Or it can be used to attract certain buyers to your property by promoting a feature or location. A feature might be a recording studio, gourmet kitchen, English Garden or in-ground swimming pool. A location might be near Cool Springs Galleria, lakefront property or homes zoned for a specific school.For example, there are many people who are involved in the music industry and live in Franklin. Some of these homeowners may have created a home recording studio. Recording studios aren't just for the rich and famous. You will find them in homes of varying price points here.Now let's say you've decided to sell your home with a recording studio. How do you get the word out? Our multiple listing service doesn't have this as an existing search term so it's not like a buyer could just search for that term and find your home. You need a real estate agent who uses Target Marketing.Here are a few ways Franklin Homes Realty LLC would promote your home:Agent-to-Agent: We would let all the agents in our surrounding area know that your home has a recording studio. We do this in a variety of ways including phone, email and email blasts.Signage: Creating custom signage with the words RECORDING STUDIO is a great way to attract those who may be driving by. Then a text code directing them to a single-property website gives them an opportunity to see inside.In-house: While an Open House is the most common form of in-house marketing, an Open House with a purpose can hugely benefit a seller. For example, you could invite music students to your in-home recording studio to observe a recording session. You never know when one of these students or his family might be interested in this type of home. Off-line: Off-line marketing includes print media and direct mail. Direct mail is primarily used to attract sellers rather than buyers but if the postcard caption was: "FRANKLIN HOME WITH RECORDING STUDIO", I suspect we'd get a response. Additionally, mailing lists can be purchased targeting certain types of buyers. We would purchase a musicians' mailing list and mail postcards promoting your home. Print ads can also be used in print publications directed to musicians.On-line: With 92% of the buyers beginning their home search on-line, this is the best way to use Target Marketing. Blogging about your home gets it found in the Search Engines like Google, Bing and Yahoo. Additionally, the use of Facebook Ads directed to musicians, Pinterest boards and Twitter feeds are all great ways to bring a large audience to your home. The best part is that on-line marketing has a global audience. It attracts people nationally as well as internationally to your property. Just Google "Franklin TN Homes with Recording Studio" and you'll quickly see, no other brokerage is using this type of marketing. Even though, there is currently a home on the market offering a recording studio.Using "Target Marketing" to sell your Franklin TN home, may help you to sell your home quicker for more money. Your job is to find the right agent who is up to the task. Sadly, not many agents are familiar with this type of marketing and don't know where to begin. Fortunately, Franklin Homes Realty LLC has lots of ideas to Target Market your home.When you're ready to sell your Franklin home, contact Franklin Homes Realty LLC at (615) 495-0752. Tammie White, Managing Broker/Owner Franklin Homes Realty LLC www.FranklinHomesRealty.com GET REAL. GET LOCAL.This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
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Who Should I Contact First? A Franklin TN REALTOR® or a Lender?
Tammie White, Franklin Homes Realty, Franklin TN ((615) 495-0752 or www.FranklinHomesRealty.com)
Many buyers begin their home search months, possibly years ahead of time. The internet has made it easy for you to search for Franklin TN homes for sale without ever leaving your home. However, there's a lot of confusion about when the actual viewing of homes should begin. Who should I contact first? A Franklin TN REALTOR® or a lender?It depends.If you already have an established relationship with a trusted real estate agent and you don't know a lender, then contact the agent first. This real estate agent should have a preferred lender who has successfully gotten their buyers to the closing table. The agent will have insight into the best and the worst lenders in the area. After all, they may come in contact with hundreds of lenders each year. They know who can get the job done.If you have an established relationship with a lender and don't know an agent, contact the lender first. Just like the real estate agent was able to direct you to a lender, a lender will be able to direct you to a real estate professional. They work with agents day in and day out. They also know the agents who have been most successful in getting their clients to the closing table.There is one caveat. Don't necessarily expect that the agent will take you out before you have spoken with a lender. Instead, meet with an agent for a Buyer's Consultation. During that time, he/she will share the benefits of being pre-approved prior to seeing homes and give you the contact information for their preferred lender.We always want our buyers to be in a position of power when making an offer on a house. The pre-approval letter gives us a clear advantage when writing an offer. Especially, if that house receives multiple offers. That pre-approval is very necessary in our current market. Some sellers may not even consider your offer without an accompanying pre-approval letter.Who should I contact first? A Franklin TN REALTOR® or a lender? Whoever you already know and trust.When you are ready to buy, contact Franklin Homes Realty LLC at (615) 495-0752. We have an excellent lender who can help you determine your buying power. Tammie White, Managing Broker/Owner Franklin Homes Realty LLC www.FranklinHomesRealty.com GET REAL. GET LOCAL.This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
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Does Your Franklin TN Listing Agent Know How to Market Your Home?
Tammie White, Franklin Homes Realty, Franklin TN ((615) 495-0752 or www.FranklinHomesRealty.com)
Several times a year, Tennessee Real Estate Commission (TREC) offers update sessions at our local association. These sessions are led by TREC staff. They cover a multitude of topics. However, the topic of most interest is TREC advertising requirements. There always seems to be some confusion on this particular subject.Today, one agent shared that her client was so dissatisfied with our local MLS, that the seller is hiring a web designer to produce her own single-property website for her upcoming listing. Our MLS only posts 20 photos. This particular client has a large home and didn't think that number of photos was sufficient.As I heard this agent speak, I realized how little some agents know about the many options now available to them to promote their listings. It was clear this agent had no idea that for very little cost she could provide a single-property website to do everything her client desired.I made an attempt to share this later but it was clear the agent didn't think I knew what I was talking about. Rather than argue, I wished her well.As I walked away, I wondered how many sellers were dealing with agents just like this. Not only did this agent not understand there were other options, she was unwilling to listen to someone who could actually help her.It was a reminder to me that all agents are NOT created equal. It is the seller's responsibility to make sure that the agent he hires knows the many ways to promote a property. Does your Franklin TN listing agent know how to market your home?I drive by a listing near my house every day. This house has been on the market multiple times with various agents. The latest of these agents holds an open house every single Sunday. It's clear to me that this agent told the seller he would work to sell his house. Unfortunately, the only work he seems to be doing is holding open house after open house.A recent National Association of REALTORS® survey concluded that 92% of home buyers begin their home search online. That means you need an agent who is well-versed in using the internet to promote your home. This goes way beyond syndication of your property. You want an agent who will aggressively market your property online.This may include blogging, single-property websites, postcards driving buyers to your single-property website, IDX website, press releases, newsletter, e-newsletters, Twitter, Pinterest, Facebook and email blasts. The possibilities are almost endless when it comes to marketing your home.When the time is right, hire the agent who will actively work to get your home SOLD the right way, not one who expects her client to produce a website to sell her home. Call Franklin Homes Realty LLC at (615) 495-0752. Tammie White, Managing Broker/Owner Franklin Homes Realty LLC www.FranklinHomesRealty.com GET REAL. GET LOCAL.This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
Tomwhite
You Might Be From Franklin TN If...
Tom White, Franklin Homes Realty--South of Nashville TN (Franklin Homes Realty LLC (615) 870-8169 or www.FranklinHomesRealty.com)
You might be from Franklin TN if the guy in front of you at the Tractor Supply Company is a Country Music star!I have to admit that when Tammie White and I moved to Franklin TN nine years ago, neither of us were into the Country music scene. Actually, we still aren't, but that's another story... We never really thought about the fact that the Nashville area, and Franklin TN in particular is home to quite a few name performers.I was buying fertilizer and grass seed at a local store when I struck up a conversation with the guy in front of me in line. I do that often, just to pass the time and hey, I'm a friendly guy! When the man left the TSC store with his purchase, the girl at the check-out said in a breathless voice, "Do you know who that was?" Of course my response was..."Nope".She said that was Jason Aldean!!!Well, you already know my comeback was..."Who's that"?When I got home I Googled him and found out that he regularly sells out concerts all over the country. OK then. I guess I better become more acquainted with the Country Music scene!You might be from Franklin TN if...It seems that a red light at the intersection is only a suggestion.Your first and second cars are both pick-up trucks.You know that even a threat of snow means no school for your kids for several days.You know that y'all is only used when you are talking to (or about) more than one person.Tennessee Orange is your favorite color.Dressing up to go out means you're wearing a sport coat with your jeans.Football season ends in January and starts up again in February.And of course, the guy in front of you at the store is a Country Music star! Tom White, REALTOR® Franklin Homes Realty LLC (615) 870-8169 www.FranklinHomesRealty.com This posting with the content written here and photographs displayed are the intellectual property and opinions of Tom White of Franklin Homes Realty LLC. Any party who uses this material without the written permission of Tom White is subject to copyright infringement and possible lawsuit.
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