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Tammiewhite2
Is Syndication the Only Way to Market My Franklin TN Home On-Line?
Tammie White, TW Realty Group, Franklin TN, South of Nashville (Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net)

Is Syndication the Only Way to Market My Franklin TN Home On-Line?

Did you know that according to the NAR (National Association of REALTORS®) 92% of buyers begin their home search on the internet? With the vast majority of buyers beginning their search here, wouldn't it make sense to market your home on-line? 

Is Syndication the Only Way to Market My Franklin TN Home On-Line?Have you recently interviewed a real estate agent and she's presented you with a graphic similar to the one on the left? The agent told you your listing would be syndicated to hundreds of websites on the internet.

When meeting with an agent for the first time, ask what on-line forms of marketing they will use to advertise your home? Many MLS (Multiple Listing Service) systems automatically feed or syndicate new listings to various websites. Ask the agent if that is the only way your home will hit the internet or if they have another way to get your home seen on-line? Will they have additional websites they post to or will they blog about your home?

What about photography and video? Will the photos be professionally done or taken by the agent? A growing number of buyers are using internet searches as their first showing. The quantity and quality of the photographs are extremely important. How many photos will be displayed on the various sites? The Middle Tennessee MLS has a maximum of 20 photos. When the MLS syndicates to other sites, not all 20 photos may be picked up. Will your agent provide another way to get all the photos of your home seen? If so, ask them to provide links to websites that will carry your listing. Will the national websites also have a link to the virtual tour or just still photographs?

Will there be additional information about the neighborhood and city on these various sites? Links to local government and school districts? What about the proximity of your home to local amenities? Will all this be easily accessible to buyers as they begin their search? In this technology based environment, buyers want instant access to as much information as possible 24/7. They don't want to have to wait until the next day to get answers from the listing agent. Will the agent provide a single-property website with this information?

What about access to important documents? If buyers want copies of floorplans or plats will that information be easily available as well? What about access to important disclosures?

Lastly, will the agent be monitoring your web traffic and page hits? Will they make adjustments to their marketing plan if your home isn't getting the necessary exposure? How often will this information be communicated to you? Will it be communicated through weekly email updates or phone calls? Let the agent know how often and by what method you'd like to be notified. Request links to websites and blog posts.

Is Syndication the Only Way to Market My Franklin TN Home On-Line?You will find that every agent operates differently. Some agents may not use internet marketing at all. This doesn't necessarily mean that they won't be successful in selling your home. However, the name of the game when selling your home is exposure. Homes with more exposure, get more showings. The larger the number of showings, the better chance you have of selling your home.

I would love to sit down with you and discuss all the ways I will market your home on-line. Obviously, if you are reading this post you already know that I blog. This is just one of the many ways I will seek to get your home the additional exposure it needs.

Internet marketing is the best way to get your home the most exposure in the least amount of time.

Is syndication the only way to market my Franklin TN home on-line?

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Tammie White, REALTOR®
TW Realty Group
Benchmark Realty LLC
318 Seaboard Lane
Franklin TN 37067
(615) 495-0752 Direct
Email: Tammie@TWRealtyGroup.net
 
 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Benchmark Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
Tammiewhite2
Hire the Agent Who Thinks Like a Buyer When Marketing Your Franklin TN Home
Tammie White, TW Realty Group, Franklin TN, South of Nashville (Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net)

Hire the Agent Who Thinks Like a Buyer When Marketing Your Franklin TN Home

Hire the Agent Who Thinks Like a Buyer Thinks When Marketing Your Franklin TN HomeYou've decided to sell your Franklin TN home. The next step is hiring an agent for the job. You know your neighbor is a real estate agent and your sister's husband Joe knows an agent but how do you decide to find the right agent to sell your home?

Hire the agent who thinks like a buyer when marketing your Franklin TN home.

Here's the process a buyer will go through when searching for a home:

1. Search by area - This first search is usually pretty generic. For example, if a buyer is moving here from another state and they haven't narrowed down a city yet, they may start with a search phrase such as middle Tennessee homes for sale or middle Tennessee real estate.

2. Search by county - As the buyer continues their search they learn that middle Tennessee encompasses over 17,000 square miles and 40 counties. Wow, that's a lot of territory to cover. They've found in doing their research that the number one ranked school district in the state is Williamson County. They've decided to narrow their search to homes in Williamson County alone.

3. Search by city - They're happy with their choice of Williamson County but it's still 600 square miles of houses. That's a lot of homes. The buyers decide they have to narrow their search even further. As it turns out, their daughter, Suzy, is a star soccer player. Mom and dad want to make sure that she plays on a highly ranked soccer team. Through further research they learn that Franklin High School's girl's soccer team has won 13 state championships. They decide to search for Franklin TN homes for sale.

4. Search by school - Okay, they've killed two birds with one stone. They know they want to be in Franklin and zoned for Franklin High School, therefore, the search has become Franklin TN homes for sale zoned for Franklin High School.

5. Search by price - The buyers are getting closer but there are 300 Franklin homes for sale zoned for Franklin High School so they've decided to narrow it by price. They don't want their budget to exceed $400,000 so they are searching for homes between $300,000 to $400,000 zoned for Franklin High School. They're getting closer. There's only 25 homes in this price point. Still too many to look at so they narrow it one more time.

6. Search by neighborhood - There are about 10 neighborhoods zoned for Franklin High School with homes priced between $300,000 to $400,000 but mom wants the neighborhood to have a swimming pool and be within 7 minutes of a grocery store. She's been able to narrow it down to 3 neighborhoods that meet that criteria: Cottonwood, Fieldstone Farms and Founders Pointe. Finally, they are down to a reasonable number of homes: 13. 

As the buyer progresses through each step his buying choices have narrowed. He has drilled down to very specific neighborhoods. Through that process, one site has consistently ranked on page one of Google for each of these searches.

Hire the Agent Who Thinks Like a Buyer Thinks When Marketing Your Franklin TN HomeAs a seller, you should be doing the same thing buyers are doing. Searching on-line for the agent who consistently comes up in the Google search engine results pages. After all, 92% of buyers begin their search on the internet. You want to be found in as many places as possible as buyers are narrowing down their home search. 

If you'd like more information on how your home can be found in all these places, contact Tammie White at (615) 495-0752. I'd be happy to share with you how I can get your home front and center with buyers searching for Franklin TN homes.

Hire the agent who thinks like a buyer when marketing your Franklin TN home.

************************************************************************************ 
 
Tammie White, REALTOR®
TW Realty Group
Benchmark Realty LLC
318 Seaboard Lane
Franklin TN 37067
(615) 495-0752 Direct
Email: Tammie@TWRealtyGroup.net
 
 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Benchmark Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
Tammiewhite2
Stick With What You Know!
Tammie White, TW Realty Group, Franklin TN, South of Nashville (Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net)

Stick With What You Know!I am a Kroger shopper. It's close to my home and I know where everything is located in the store. Tonight, I decided to venture out to Whole Foods in hopes of scoring some Pretzel buns; something Kroger doesn't carry.

This store can be a little intimidating to those of us who don't regularly shop there. I looked in the bakery and bread section and couldn't find any Pretzel buns. I finally asked the girl behind the Bakery counter and she informed me that they didn't have any. Bummer.

Since I was already there, I decided to pick up a few other items. I went over to the Deli counter to get potato salad. Hmm, that was $6.99 a pound. I knew I'd need at least 2 pounds. That would be $14 for potato salad. That was a little too pricey for me.

Then I wandered over to the meat department to get some fresh ground beef. That was $7.99 per pound. I would need 2 pounds of that as well. That would be $16. Again, too pricey for me.

I was beginning to think the entire trip was a waste of time, when I spotted a fresh baked blueberry pie. It was on sale, $9.99. That was doable.

I stopped at Kroger on my way home and got the other items I needed for dinner at a fraction of the cost.

Dinner was excellent but we were all looking forward to that blueberry pie. It was absolutely loaded with blueberries and the crust looked delicious. As we bit into the pie, we all had the same reaction. Something didn't taste right. I don't know how to describe it but the blueberries were tough. The only item I had purchased at Whole Foods had turned out to be a disappointment.

My Whole Foods adventure was a total bust. The words, "stick with what you know" crossed my mind. 

I thought about how this same thing often happens in real estate. We venture out of our niche market thinking there will be an awesome reward. When in reality, the only thing that happens is that we are disappointed with the results.

That's why several years ago, I chose to work in one county only with Franklin being my primary focus. I know agents who travel all over the Nashville area, while I have chosen to stick with what I know. After today's experience, I'm so glad I did.

I sure wouldn't want my buyers and sellers disappointed, the way I was disappointed when I bit into that blueberry pie. Good food for thought. Pun intended.

Stick with what you know!

************************************************************************************ 
 
Tammie White, REALTOR®
TW Realty Group
Benchmark Realty LLC
318 Seaboard Lane
Franklin TN 37067
(615) 495-0752 Direct
Email: Tammie@TWRealtyGroup.net
 
 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Benchmark Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
Tammiewhite2
Buyer Wants to Over-Pay for the House to Keep the Comparable Sales Up
Tammie White, TW Realty Group, Franklin TN, South of Nashville (Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net)

Buyer Wants to Over-Pay for the House to Keep the Comparable Sales UpThe other day I was contacted by a buyer. She was interested in seeing a house. I had previously shown this house and was very familiar with it.

The house she inquired about is over-priced and has been on the market for almost six months. The sellers have reduced the price 3 times for a total of $75,000. It's finally getting to a price where it might get an offer.

As I was talking to this buyer, I explained that I thought it could still sell for $25K to $50K less. I couldn't believe what I heard next, "Well, we actually live in the neighborhood. We want the house to sell high so it improves our comparable sales."

The buyers home is in a different section of this large neighborhood. It is about 3,000 square feet less in size. The sale of this huge over-priced home isn't really going to impact the sale of the buyer's home.

I tried to explain what she really wants to happen is to buy the new house low and sell her house high. That's a win-win for her. Unbelievably, she told me she was going to contact the listing agent directly because it sounds like she has the best interest of the neighborhood in mind. Say what?

No, that agent could give two hoots about the prices in the neighborhood but she absolutely wants to get the best price for the seller. Have you ever heard of such a thing?

Buyer Wants to Over-Pay for the House to Keep the Comparable Sales UpThe buyer wants to over-pay for the house to keep the comparable sales up. I will have to admit, it's a first for me.

Buyers need to understand you should always be working with your own agent. Someone who will represent your interests. The listing agent works for the seller. It's her job to get the most money for the seller. Don't be fooled by what the listing agent tells you. There is no chance you'll be better off going with her.

When you are ready to buy a Franklin TN home, contact Tammie White at (615) 495-0752. We can help you buy and sell your home and make it a win-win for you.

************************************************************************************ 
 
Tammie White, REALTOR®
TW Realty Group
Benchmark Realty LLC
318 Seaboard Lane
Franklin TN 37067
(615) 495-0752 Direct
Email: Tammie@TWRealtyGroup.net
 
 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Benchmark Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
Tammiewhite2
What Defines a Franklin TN Luxury Home?
Tammie White, TW Realty Group, Franklin TN, South of Nashville (Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net)

As I was looking through the MLS today, I saw a listing that was described by the agent as a luxury home. This house was priced in the $650,000 range. The neighborhood consisted of cookie cutter houses with similar floor plans and finishes. While that's no small chunk of change, is it luxury?

What defines a Franklin TN luxury home?

Dictionary.com defines luxury as:

1. a material object, conducive to sumptuous living, usually a delicacy, elegance, or refinement of living rather than a necessity

2. indulgence in or enjoyment of comforts and pleasures in addition to those necessary for a reasonable standard of well-being

What Defines a Franklin TN Luxury Home?

Franklin TN luxury homes include features conducive to sumptuous living. Luxury homes in Franklin are priced in excess of $1,000,000. These homes are custom-designed and built with elegant finishes including gourmet kitchens with custom cabinetry, granite or marble counter tops, high-end appliances such as Thermador, Viking, Miele or Sub-Zero/Wolf. They also include custom mill-work, coffered ceilings, crown moulding and wainscoting. Flooring finishes range from hardwoods to marble. 

Many of these homes will include features such as media rooms, wine cellars, elevators, in-ground swimming pools, outdoor kitchens and fireplaces; anything that might be conducive to sumptuous living. Some may even have a guest house.

You will find some luxury homes located on acreage. Others may be of historic significance or located in a gated community. There is a wide range of Franklin TN luxury homes for sale.

What Defines a Franklin TN Luxury Home?

Franklin luxury homes are unique. You won't find two homes exactly alike, even in neighborhoods that cater to luxury homes. When these homes were built, they had to pass a rigorous architectural review process.  Certain guidelines and finishes were required to insure that all materials used were of superior quality.

While $1,000,000 may not buy much in other locations across the country, luxury home buyers moving to the area will be impressed with abundance of luxury homes available in Franklin.

Don't be mislead by descriptions you sometimes read in the MLS. These agents are trying to make their listings stand out from the rest. When searching for luxury homes start with homes $1,000,000 and up.

When you are ready to buy a Franklin TN luxury home, contact Tammie White at (615) 495-0752.

************************************************************************************ 
 
Tammie White, REALTOR®
TW Realty Group
Benchmark Realty LLC
318 Seaboard Lane
Franklin TN 37067
(615) 495-0752 Direct
Email: Tammie@TWRealtyGroup.net
 
 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Benchmark Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
Tammiewhite2
It's Summertime Include a Photo of the Swimming Pool While in Use
Tammie White, TW Realty Group, Franklin TN, South of Nashville (Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net)

It's Summertime Include a Photo of the Swimming Pool While in UseIt's summertime and everyone wants to live in a neighborhood with a swimming pool.

As I was purusing the MLS tonight, I noticed that a listing agent had included a photo of a neighborhood pool in the listing photos.

I think that's great. However, there was one problem. The photo he included was taken in the middle of winter and the pool was under cover. It's July for pete's sake. That's not the pool photo you want to include in the MLS.

The agent didn't bother to have the listing professionally photographed so why didn't he just run over and get a recent photo of the pool?

I have been visiting the many Franklin TN neighborhoods with swimming pools and taking photos. Then when that listing comes on the market in the middle of winter, I'll have some great shots of the pool during the summer months to include in my MLS photos. 

Here's my thought on this particular issue. If it's summer and you can't included a shot of the actual pool while in use, then don't include one at all. Buyers derive no benefit from seeing a covered pool.

If you are a buyer and you're looking for Franklin TN neighborhoods with a swimming pool, just click the link provided.

When you're ready to buy a Franklin TN home, contact Tammie White at (615) 495-0752.

************************************************************************************ 
 
Tammie White, REALTOR®
TW Realty Group
Benchmark Realty LLC
318 Seaboard Lane
Franklin TN 37067
(615) 495-0752 Direct
Email: Tammie@TWRealtyGroup.net
 
 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Benchmark Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
Tammiewhite2
We Hired the Other Agent for Two Reasons: Better Price and Less Work
Tammie White, TW Realty Group, Franklin TN, South of Nashville (Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net)

We Hired the Other Agent for Two Reasons: Better Price and Less Work

We Hired the Other Agent for Two Reasons: Better Price and Less WorkTwo weeks ago, I met with a young couple looking to sell their home. We had actually met at an open house and had already established a good rapport. At the open house, they explained that they wanted to move to a larger home but needed to sell their home first. We talked about listing their home and when the timing might be right.

After several conversations on the phone, they decided it was time to move forward with the sale of their home. They had done a few things in their house already and wanted to get my opinion of what else needed to be done. We scheduled a listing appointment.

When I meet with sellers, I have them sign the paperwork first. Then, I move onto the things that will need to be done. We discussed price, they signed the paperwork and then we moved onto the things they would need to do prior to listing.

As we walked through the home, there were a number of things I requested they do to prepare their home for sale. Most of which included de-cluttering and rearranging furniture to better show-off their space. There was way too much furniture in many of the rooms. They seemed fine with everything I asked them to do. The goal was to put their house in the MLS two weeks later.

Later that night, I received an email from the wife that they had decided to stay in their little home. I called the husband the first thing the next morning and he said his wife wasn't quite ready to move yet. I shredded the paperwork and said I'd be in touch in the next few months.

Yesterday, their home came on the market with another agent. I contacted the husband. I asked what happened? His response, "We hired the other agent for two reasons: better price and less work. She was willing to just let us leave the house the way it was and even agreed to list it for $15,000 more than you recommended."

When a seller asks for my professional opinion. I am going to give it to them. I am not in the habit of just listing houses that I don't believe can sell. The two things that most often prevent a quick sale are price and condition. If sellers aren't willing to take my advice on these two things, it's better for both of us if we just part ways. 

We Hired the Other Agent for Two Reasons: Better Price and Less WorkMy track record speaks for itself. In the last two years, I have sold 100% of my listings on average for 98.9% of list price. Many of those homes were under contract in less than 30 days. The reason my success rate is so high is because I price my listings right and have the sellers prepare their home for showings prior to listing. 

I can tell you the agent they hired has listings that have been on the market for over 6 months. That's not the way to sell a house. I wished this couple the best because they are going to need it given the current condition of their home, the price and the agent's non-existent marketing plan.

When you are ready to price your home right and do the hard work it takes to properly prepare it for sale, then give me a call at (615) 495-0752.

We hired the other agent for two reasons: better price and less work. Hmm...hope that works out for you.

************************************************************************************ 
 
Tammie White, REALTOR®
TW Realty Group
Benchmark Realty LLC
318 Seaboard Lane
Franklin TN 37067
(615) 495-0752 Direct
Email: Tammie@TWRealtyGroup.net
 
 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Benchmark Realty LLC. Any party who uses this material without the permission of Tammie White is subject to copyright infringement and possible lawsuit.
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