Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 174
Are business cards going the way of buggy whips? Some believe they are. They see business cards as mere clutter. They think it's easier to exchange contact information by entering names and information into smart phones, rendering business cards unnecessary. For some, that may be true, but I don'...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
There are six steps to the Luxury Home Seller Presentation...Here is a one minute video and a short explanation of Step #6 ..."Closing" or "Frame Stacking"... Video - Seller Presentation Step #6Free Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 62
 What do you need to know about a buildable lot in order to introduce it to a builder?  You only need to know the size of the end product to be built on it and what the home will be worth.  The builder will determine what he can pay for the lot.Fair market value of a lot is not an exact science. ...
By Carolyn Roland-Historic Homes For Sale In Delaware, Cecil County, and S. Chester County, Carolyn Roland, GRI, CRS
(Patterson-Schwartz Real Estate)
Comments 59
A client who is looking for a piece of land on which to build a house for his family asked me about a particular parcel in Wilmington that has been on the market for 3 years (great starting news). Under “Disclosures” on the MLS, the listing agent has included maps of the property with large print...
By Jacob Thomas, Weston, Davie, Coopercity, Southwest Ranches, Miramar Realtor, South Florida Estate Homes Inc.
(South Florida Estate Homes Inc)
Comments 4
Weston FL Real Estate- Waterfront Pool homes for sale Today! Real estate market data provided by your local expert, Jacob Thomas- SFEHomesWeston FL Real Estate- Waterfront Pool homes for sale Today!  Free List of Todays Top Trending Waterfront Pool homes listed for Sales in Weston FL. If you want...
By Mike Young, FHA 203k Consultant 707-812-7668
(203kOnLine.com, covering California & most other states)
Comments 0
My fixer aquisition cost is $850,000 and it needs $250,000 in workJust got this call... YES, we can help you.Chris Davis at Everbank will guide you through their process. Just click on the link for Chris' web-page. It still has to appraise for the full amount including the renovation or in this e...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 31
Sex, lifestyle, marriage, children, family...Real estate marketing is venturing off into new and some would say "creative, exciting and edgy" arenas.This morning Roger D. Mucci posted "Does Sex Sell?" and it created a ripple effect in my little brain.Marketing excites many real estate agents, it ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 17
If you own a residence at The Vineyardd in Miller Place, Long Island and are looking to sell it...We need your listing!  Currently, May 3  2015, there is no inventory available on the multiple listing service for any Condo for sale at The Vineyards Miller Place.  Lawrence "Larry" and Sheila, Real...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
There are 3 Fifty Five and Over Condo Communities in Riverhead Long Island. As a courtesy, Lawrence "Larry" and Sheila Real Estate Associate Broker and RE Salesperson are providing the Community Profiles for these 55+ Communities...        Located in Riverhead Long Island, Sunken Ponds, Saddle La...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 19
Transparency is as important in business as it is in one’s personal life.  I participate in a support group for those who have had weight loss surgery.  For me, it will be 2 years on July 3rd and I’ve lost 170 pounds.  There are 20 +/- people who attend this support group.  We had a discussion ab...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant - http://sarahcolevaondemand.com/)
Comments 29
 What you post on your business Facebook page is extremely important.  I usually find myself explaining to clients who want to advertise their listings and real estate articles that you have to keep in mind where you are standing and who is listening.  There's a bit of technique that marketers te...
By Dan Dee McGinnis, DTM, NADOTA, The Pumpkin Man
(Homesmart International)
Comments 0
   Is it God Given? Is it Magical? Are there some people who never find it ever? Well that is a given, when you look at the millions of people in the world who are unfortunate and have little to nothing. The person has to know something about the existence of success, motivation, inspiration, des...
By Mary Yonkers, Erie/PA Real Estate Instructor
(Alan Kells 1-814-881-7548)
Comments 11
Are you considering a career change?  Have you considered a career as a Real Estate agent?  It is a great time to sell Real Estate in Erie, PA.   Real Estate pre-license class will be held in Erie, PA May 9, 10, 16, 17, 2015.  Register now to reserve your seat.  www'alankells.com or 1-412-967-024...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 4
Aren't we lucky at ActiveRain - because we have Barbara Todaro blogging here in 'Rain?I remember  taking some lessons on how to find a land for new construction.This is the second part - how to price it?Thanks Barbara for your expertise - and sharing with us on ActiveRain.    What do you need to ...
By Celeste "SALLY" Cheeseman, (RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE
(Century 21 Liberty Homes)
Comments 57
With the changing times in our housing market came big changes altogether for FHA and VA loan criteria. The biggest stunner was the condo/townhouse complexes that used to be FHA or VA approved; but alas no more.Don't wait until after you get into contract to get shocked that the condo/townhouse i...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 6
Finding your perfect brand name is essential to having a successful luxury real estate practice or firm. Finding your perfect brand name is essential to having a successful luxury real estate practice or firm. Ideally, your name should be is easy to remember and also be impactful.  Here is an exa...
By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 1
Contents So how does it work? SEO Is Increasingly a Challenge The Right and Wrong Links for SEO – How to Get the Right Backlinks for the Job  How To Build your Website with Content Site-Level Search Engine Ranking Factors The Importance of Unique Content Website Trustworthiness Important Static P...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 1
Want to take control of your time and get more done? Create a routine. A routine is defined as “a prescribed, detailed course of action to be followed regularly.” Now, that doesn’t sound very exciting, but no matter how spontaneous we like to think we are, we’re creatures of habit and routine. Yo...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 24
Words you should use to win your client's trust!And that's easy - as long as we use the right words.And how can we find the right words?Of course, Synonyms - as this re-blog from Marte Cliff suggests. This morning's email brought a quote that made me laugh because of its truth: "A synonym is a wo...
By Sharon Alters, Realtor - Homes for Sale Fleming Island FL
(Coldwell Banker Vanguard Realty - 904-673-2308)
Comments 2
The Low Down on MillenialsThough not a Millenial, my kids are Millenials, and they all look forward to the American Dream of homeownership. In fact, I haven't met a Millenial yet who doesn't aspire to owning a home of their own someday. They may want the city, or have their eye on the suburbs, bu...