Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
Chances are, most of the people who read these blogs do so because they want knowledge.  They're hungry to learn and they're hungry to grow. So when you hear the "experts" talk about all of the bells and whistles of SEO (search engine optimization), you get excited.  You pull out your wallets.  B...
By Ron Barnes, "Most agents claim they're #1 - I THINK YOU'RE #1!
(Associate Broker at Berkshire Hathaway Home Services Georgia Properties)
Comments 35
I saw a post several days ago about do's and don'ts in real estate. Generally I agreed with the content until it was mentioned that when choosing an agent, the public would be best served to avoid anyone using an actual paper contract. Carrying a file folder is tantamount to showing clients aroun...
By Ellie McIntire, CDPE, Howard County Homes for Sale
(Ellicott City Clarksville Howard County Maryland Real Estate)
Comments 1
The Howard County Home Sales Market Report for September 2014   Here's the latest Market Report in Howard County for September 2014! A total of 287 Homes sold! 5% higher compared to last year's sold listing. 131 of them were sold within 30 days. The average sold price is $427,606, 4% higher compa...
By Kyle Reyes
Comments 27
Every experience we have in life leads us to where we are today - for better or for worse. In my case, til death do us part. I'm one of the lucky ones.  I survived the dating scene with my soul still (mostly) intact. Somehow, I managed to score the most beautiful woman in the world. And I got to ...
Dear Friends, So we're doing some business with a great real estate agent out here in Connecticut.  She's hungry to learn when it comes to social media, marketing and all things digital.  She's sweet, charismatic and incredibly knowledgeable.  She's a rare breed - understanding that there's lots ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 33
                                          This Free Market Analysis message will be seen online and offline via many different sites and sources.  My day started by posting this chart on Active Rain.  From there, I posted it on my website www.todarosellsfranklinma.com and then I posted it on Goo...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 0
Arbor Lakes Home with Pool For Sale in Odessa FL|15008 Arbor Hollow Dr   This Odessa FL home for sale will instantly capture your interest the moment you set your eyes on it from the road. The home is surrounded by beautiful and mature landscaping. You will fall in love with this home the moment...
Do you really want people to do business with you...or do you just want to say that you own a business?   It's a fair question.  Perhaps it's a question you never thought you'd be asked...but it's still a fair question.   Allow me to explain.   We have the unique privilege of working with all sor...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 50
                                        I read a well written and very energizing post today by Maureen Harmonay titled “Barbara Corcoran’s Secrets to Success” and I thought I’d share my thoughts on this post.  There was one statement in that post that should be remembered by all real estate agen...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 12
A few Important Words on Curb Appeal  (infographic) I think we all know how important First Impressions can be and of course the curb appeal of our home is as important as any other first impressions when we are in the business of presenting homes for sale or rent. The nice folks at the Door Empo...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
Comments 8
Sometimes a Maine real estate listing during the marketing gets a big boost. The owner who already has an attractively priced, quality property listing opens the wallet. Pulls out the checkbook. Has the means to keep going. To let nothing slide and to keep the property in Maine for sale in top no...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 12
In the old time world of selling the letters ABC meant always be closing.  However, today's customers are much more educated and, in an age where customers can do research on the Internet, always be closing can be seen as pushy and sleazy.  According to Dan Pink, author of To Sell Is Human,  sale...
By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
( HomeRome Realty )
Comments 25
It Is Our Responsibility To Remind Them...   We Are In Real Estate.     It is our responsibility to remind the public that we are in the real estate business but it is not their responsibility to remember. That is what advertising is all about. It may be door knocking, phone calls, blogging, dire...
By Patricia Feager, MBA, GRI, Cert Negotiations Expert, Military Relo Prof, The Little REALTOR® That Could
(Keller Williams Realty)
Comments 6
  The holidays are just around the corner. Magazines are now flooding into my mailbox with all kinds of gift previews and enticements to buy for holiday gift exchange. Strangely enough, these are magazine companies I never saw before or ordered from either. But that's not the point. For amusement...
By Rob Kinnon
(BuyPlaya Real Estate Advisors)
Comments 0
This giant slice of oceanfront paradise is located in North Akumal along the shores of the crystal clear waters of the tranquil bay of Akumal. Only a short stroll (100 m) to Half Moon Bay to the north, where you can access the water and awesome snorkeling directly off the shore, and also very sho...
By Jenn Hart, Richmond, VA, REALTOR®, 804-317-7997
(Jefferson Properties)
Comments 15
Recently I challenged myself to host a networking event in my area.  It would be a great way to get myself out in the community while also connecting local professionals.  Good idea, right?  The devil is in the details: How was I going to set it up?  Whom would I invite?  Where would I hold the e...
By Robert F. Long
(West USA Realty)
Comments 1
Realtor Multiple Listing Service.  The MLS Listing Sheet also known as MLS Plano, MLS Profile Sheet and MLS Printout, is a marketing piece used to advertise and sell the property. As part of the listing agreement the seller authorizes the agent to input property information into the MLS Listing t...
By Bryan Robertson, Broker, Author, Speaker
(Catarra Real Estate, Inc)
Comments 39
Generating leads is the key to surviving in real estate.  Without leads, what's the point? Some agents are better than others and many pay someone to generate leads for them.  This is why many of us pour money into syndicators and other services.  Hey, whatever gets the job done.  Here's what I w...
By Max VanNatter
(First American Title)
Comments 2
This weekend a recently made friend said to me, “Your energy and need for adventure is unlike anything I’ve witnessed.  You must’ve scared your parents to death as a kid”.   The truth is, as a teenager I was known by a small group of friends as being very small, really quiet, and insecure.  I saw...
By Chuck Carstensen, Minnesota Real Estate Expert
(RE/MAX Results)
Comments 2
I made the decision just over two weeks ago to join Team WUKAR!  No - Its not a Real Estate Team!  I actually had a few Realtors in my area confused. I think they thought I left RE/MAX for a new, never before heard of Real Estate broker!   Thus, for the people who have never heard of multiple sou...