Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 135
Remember when the gurus said a web page or blog post needed to be 200 words in order for Google to pay attention?  Then do you remember when that increased to 400? And now, although he does mention some high ranking sites with few words and many photos, Neil Patel recommends writing 2,000 to 3,00...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 73
Several agents have recently mentioned starting a team and asking my opinion on how to do it.  I thought I’d share my thoughts, and let me preface this post by saying there are many ways to create a team.  There are many reasons to create a team.  Every team leader has a different style and a di...
By Bryan K. McCoy
(Century 21 Platinum Real Estate)
Comments 0
  34662 N HAPPY JACK Drive San Tan Valley, AZ 85142 3 Bedroom Home For Sale in Morning Sun Farms,85142 Price : $157,000.00 Bedrooms : 3 Bathrooms : 2.00 Square Foot : 1,584 Lot Size : 6,534 sq.ft. Community : Morning Sun Farms County : Pinal Property Type : Single Family Year Built : 2004 MLS Num...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 48
No two people are alike, and because of that fact, focusing on attributes beyond production and skill level is essential.  We work to earn income.  When we need to work as a “team” on a particular task rather than independently, it’s imperative for the team members to “mesh.” The words “team” an...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 20
Hello Loft! We have been showing 55 and Over Condos to buyers who are liking a new trend. Instead of extra space in a dark, cold basement, we have been showing upper-level Condos with loft spaces. These lofts may be a nice multi-functional area for an office, recreation, an extra room for guests...
By Marco Giancola, Realtor (305)608-1922, Miami Beach Florida
(Douglas Elliman Real Estate)
Comments 14
    This exquiste mediterranean waterfront mansion on Pinetree Dr. Miami Beach is now on the rental market. Built as a part time resident for the founder of K-mart, S.S.Kress back in the 1930's and recently renovated at a cost of $32,000,000. This 11 bedroom, 13 full bath,15,000+ sq. ft. private ...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 15
The real estate referral jackpot doesn't quite work the way that you think it does. The referrals that I'm talking about are out-going referrals to service providers looking for their own pay day without any pay out. I'm not dancing around any RESPA rules here, I don't ask for or accept payment f...
By Julie Tulowitzki - (480) 369-8188, Your Friend in the Arizona Real Estate Business
(AZ Property Solutions)
Comments 2
3 Bedroom 2.5 Bathroom Homes for Sale in Gilbert, AZ.  Val Vista Classic, aka The Lakes at Annecy, is a gated community located in Gilbert, AZ that has everything you're looking for.  Live the good life here! 3 Bedroom 2.5 Bathroom Homes for Sale in Gilbert, AZ in Val Vista Classic are near some ...
By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 7
Real estate agents normally don't like the sellers to be there at a showing, but there are the exceptions. Say the home is older and they have lived in it for many years, it can be a joy to listen to their history in the home. Let's say they moved and raised their family there, the sellers know a...
By Liz Lockhart, GRI, Cape Girardeau Real Estate
(Riverbend Realty, Cape Girardeau, MO)
Comments 7
Some days Realtors® must be thinking, "Do I have a GULLIBLE sign on my forehead?" The anonymous caller pretends to be a floor call when s/he asks if there is an agent in the office. Now, if you are an agent, you might be like really good players on that old television show, "Name that Tune." In t...
    Lafayette IN 47905 Brookfield Heights Waterfront 3 bedroom ranch home for sale near Caterpillar, IU Arnett Hospital, Interstate 65 located at 228 Penridge Lane, Lafayette IN 47905.                          SOLD !!!              Lafayette, Indiana 47905 Brookfield Heights Waterfront 3 bedroom ...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 7
I have written a few 2000 word posts, they were a waste of my time since my readers ignored them or said that they were bookmarking them to read later.I am convinced that people in Active Rain would like to read posts that are between 50-100 words. Every one is pressed for time and the quicker th...
By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 3
What can I say, I love to go to Il Fornaio towards the end of the day for a Latte. Not only has it quieted down by then, but it lengthens my work day with that extra shot of caffeine. Luckily several of my commercial clients in Carmel-by-the-Sea want to extend their business day as well so we go ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 5
A Free Market Analysis is being offered in Franklin MA by Eric Buliung of The Kuney-Todaro Team of RE/MAX Executive Realty.  Eric is a seasoned, full time real estate agent who focuses on listings.  Eric Buliung is a lifelong resident of Franklin MA and he is well versed on "everything Franklin....
By Bob McCranie, Your best advocate when buying or selling your hom
(Broker/Owner - Texas Pride Realty)
Comments 1
Today's marketing idea: Love is in the air and in the stores.  Got to Target, Home Depot or just the mall and take pictures of gift ideas for both women and men.  BBQ Grills, Jewelry, Kitchen Stuff, etc.  Post those pictures to Facebook, Pintrest & Instragram.  Tag the store in the post so your f...
By Liz Froment, Real Estate Content Creation (Blogs, Emails, Copy)
Comments 2
A lot of real estate professionals, and people in the industry like mortgage brokers, do a deep focus on their local area.  This can be a great way to get more qualified leads, especially when you are seen as THE local expert in your region. But, many don't because they feel like it's just too ti...
By Larry Johnston, Real Estate Broker
(Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC)
Comments 2
 Meadow Glen Estates - Market Report Comparison for 2013 - 2014. Meadow Glen Estates, in Baugo Township, is located in the northwest part of Elkhart County near the Elkhart - St. Joseph County Line on the north side of Old US-33 (Lincolnway) about 1/2 mile east of West County Line Road (Ash Road)...
By David Bracklow, GRI / Homes for Sale in Chandler Az
Comments 2
When buying a 4 bedroom home in Tempe 85282 with a pool, there are many great choices as of today. Tempe as a whole is centrally located in the Phoenix Metro. Driving north puts you in Scottsdale. (just over the Salt River). In January they have the Phoenix Open Golf Tournament.  If you live in 8...
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages Connecticut)
Comments 50
 I have been involved in sales for about 40 years.  During those 40 years, I have attend several seminars on how to be successful in sales.  Two thing always comes through loud and clear and are common in every presentation.  The first is in order To Be Successful In Sales We Have To Market Ourse...
By Kathryn J., (Rentec Direct-Property Management Software)
(Rentec Direct)
Comments 18
I am meeting with my son soon so we can discuss some of the programs that are out there that offer student loan consolidation.   I know there has been a lot of talk lately about these millennial's and why they are not buying houses, one of these reason just might be these darn student loans.    A...