Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
Social media isn't the easiest place in the world to generate leads...Let me cover quickly what works and what doesn't work... Video - Luxury Social Media LeadsFree Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 37
There’s always good news and bad news in the real estate business.  This is good news for me, and most likely, it will be taken as bad news for most offline marketers who use direct mail marketing.Postage, as of May 31st, will increase by one cent (.01) and that means each postcard will cost .35 ...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 30
Millennials, I Have One of Them, Still Learning to AdaptOh the ever changing real estate world, it is a moving target and keeps us agents on our toes. The newest group of buyers is the Millenial Generation. They will be the biggest entry into the real estate world over the next few years. I had o...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 30
This is just a follow up blog post on my direct mail marketing campaign for land for Eric Buliung, one of my team members who works with builders.  One of Eric’s builders has a “land bank” scenario and when an individual lot call comes our way, Eric’s builder signs a purchase and sales on it.  I ...
By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 2
Click here to see more pictures and detailed information.     Schedule a Showing Lake Mary Homes for Sale Lake Mary Homes For Sale Search for Homes on MLS Homes Close to Where You Work Avoid Foreclosure What is Your Home Worth? Benchmark Moves You Dela Armstrong   Benchmark Real Estate Group, In...
By Jason David Maddox
(MADDOX REAL ESTATE)
Comments 3
621 MAIDEN LN EASTPINOLE CA 94564 $549,000 | 4 BEDROOMS | 2.5 BATHROOMS | 2 CAR PARKING | 2205 SQUARE FEET | MLS: 40700002 Welcome! This beautifully designed high-end home boasts a spacious open floor plan in a private location. Upgraded kitchen with maple cabinets, granite countertops, and stai...
By Richie Alan Naggar author of books on Life-Love-Intimacy-Purpose, + Real Estate too! Pearlsforthesoul.com
(People first then business! Ran Right Realty Riverside, Ca)
Comments 7
I have a dream client. He has savvy, ethics and is focused as well as educated and open to reason. Whats not to like? Nothing! However, we do have different opinions. I noticed this right off. We are of like kind so I am really getting a glimpse of myself as he is doing the same when we interact....
By Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC, Small Office, Big Service
(Waters Realty of Brevard, LLC)
Comments 177
I just had a guy stop by my office about an hour ago to promote his printing and business card business.   I was busy but  I took his card .  Later on I went to the web site on the card. The web site was functional although not too impressive.   My attention was drawn back to the business card he...
By Tammie White, Franklin Homes Realty, Franklin TN
((615) 495-0752 or www.FranklinHomesRealty.com)
Comments 2
Many real estate agents in our market work the entire Metro Nashville area. This includes 10 counties and hundreds of square miles. An area much too big for our taste. We have chosen to focus our efforts on Williamson County only, with Franklin being our primary target market. After all, it's whe...
By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
( HomeRome Realty )
Comments 7
Just Because I'm A Listing Agent...I find properties the Rome way. Just because I'm a listing agent, does not mean I can't help a few special buyers find their dream home. You will not find me showing or previewing houses every day.When someone is serious about finding a home, I send this message...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant - http://sarahcolevaondemand.com/)
Comments 13
When it comes to presenting a luxury listing on Facebook I do things a little bit different.  First, I upload the listing as an album on Facebook.  I put all photos in, BUT I leave out a very important piece and that is the price.  The price is found when one clicks on the link to the website.  T...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 4
Here Is Our Top 10 List Of Why Hiring A Realtor Is The Best Way To Sell Your Long Island House: 1. EXPERIENCE ~ Hire the team with more experience than you have in Real Estate. If you live on Long Island, hire Lawrence "Larry" & Sheila who have listed and sold in both Nassau and Suffolk County on...
By Kristen Correa, Graduate, REALTOR Institute (GRI)
(Ueckert Realty LLC)
Comments 5
  It's embarrassing. It's frustrating. And it's just downright sad. It's been so long since I wrote a blog post that I... I... I forgot my login ID and password! The horror. This year has been a whopper. Dirty words like chemo, death and divorce took the place of beautiful things like date night,...
By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 4
  One sure and empirical statement that can be made about the real estate business is that there are always those who figure out ways to trick a transaction into their favor. While not particularly new, here's one of those tricks that has been rediscovered by sellers, and how those sellers are at...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant - http://sarahcolevaondemand.com/)
Comments 35
 When you expose your clients' listings to social media audiences, don't forget to have your assistant or whoever helps you in keeping track of things, do a detailed report for your Sellers.  Not everyone thinks to do this.   For example, I recently did a listing blast.  This is something I do fo...
By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 3
  There are some rules of real estate decorum that I wish hadn't washed away. Here's one. For many years, when an agent took an offer on a property, it was all but written in blood and on stone that it was to be expeditiously either accepted or countered or rejected.  None of this waiting to see ...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
A great way to meet Luxury Home Clients is in an Open House...Here are some quick tips on how to capture them as clients... Video -Luxury Open House LeadsFree Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Art Welch, Broker
(Realty World Superstars)
Comments 2
What a Sweet 4 Bedroom 2 Bath HUD Home in Buckeye with four bedroom, two bathroom home with a three car garage located in Westpark. This Sweet 4 Bedroom 2 Bath HUD Home in Buckeye has so much to offer. Entering this Sweet 4 Bedroom 2 Bath HUD Home in Buckeye you have a very open living room and t...
By Pamela Seley, REALTOR®, CA BRE #01824145 Real Estate - Call 951.491.4063
(West Coast Realty Division)
Comments 6
I'm so relieved to hear, from one of the top influencer's on the web, Neil Patel, that backlinks for SEO are out, and user experience is in.Why am I relieved? Because I never really understood all the "backlink" stuff. I think I was linking just to link because google liked it, but apparently goo...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 1
Top 4 Possible Hidden Dangers in a Carillon Lakes Community Home Danger is just around the corner. In fact, they can even be right inside your Carillon Lakes community home. Sometimes they are obvious, but most of the time, they can be perfectly hidden in plain sight that you won’t even suspect t...