Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Robert Hammerstein, Bergen County NJ Real Estate
(Keller Williams Valley Realty)
Comments 2
$425,000, 3Bd/1Ba Single Family House, 1216 sqft.     The HammersTeam | Keller Williams Valley Realty | 201-315-8618 234 Shaw Pl, Park Ridge, NJ 07656 Peaceful Park Ridge NJ Ranch 3Bd/1Ba Single Family House   $425,000 Year Built 1959 Sq Footage 1216 sqft. Bedrooms 3 Beds Bathrooms 1 Bath Floors...
By Margaret Woda, Maryland Real Estate & Military Relocation
(Long & Foster Real Estate, Inc., Crofton, MD 21114)
Comments 15
Does your slogan matter? As Ritchie Alan Naggar says in his post Scratch the Itch with Rich Contest, "Every movie advertised, every poster, business card, large corporation, politicians, sports events, committees, billboard users, travel brochures, contests and TV commercials use icons, symbols, ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 44
This is my contribution to Richie Naggar’s contest “Scratch The Itch With Rich” but I want to preface this with the thought that scratching a tan is not my favorite thing to do!!!  Applying moisturizing cream is the only way to fix that itch!!! I frequently change slogans, and there are times wh...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 53
Do your readers know what you're talking about? Watch those abbreviations! Reading a mystery novel last night reminded me of the folly of using abbreviations and acronyms. I kept running across "SD" and wondering what it meant. It's some kind of government office, but what? The first time I saw i...
By Keith Stonehouse, Franklin Title Agency
(Franklin Title Agency, LLC)
Comments 0
This is it! The Conclusion... You're Invited to the Conclusion of the Masterminds Series: Finally, a Turn key, Customizable, hands free Social Media Solution for Realtors with Expert & Consultant, John Crowder. John will educate us on the latest and greatest with 'My Social Support' covering all...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 15
As brand strategists we see an excellent opportunity, to develop a reputation as the leading expert in your marketplace by periodically authoring and publishing a compelling luxury real estate market report. The key to success with this strategy is providing original content, which is true of an...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
Top Improvements Buyers Want Most In Your Carillon Lakes Home for Sale   Top improvements buyers want most in your Carillon Lakes home for sale.   If you are selling your Carillon Lakes home, make sure the improvements you make are those that attract homebuyers most.   The most important home imp...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 67
Before you send that letter to a prospect... stop and ask yourself this question: "How would I react if this letter arrived in my mailbox?" This is a rant resulting from the fact that I've been gnashing my teeth and snarling today. Why? Because I've come across three different articles that offer...
By Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester
(Empire Realty Group)
Comments 11
It is interesting that most of us have a personal and business page on Facebook, Linkedin, Twitter and many others. Here all this time thinking the logo was there all it did was send everyone to my personal page and yes there is some content relevant to real estate there is a lot of personal and ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 14
There's only so much coastline on Long Island. We have The Long Island Sound, The Great South Bay, The Atlantic Ocean, Harbors, Canals, and Lakes, but they are not infinite. On Long Island, we have much more Inland properties than waterfront properties.   Admittedly, Waterfront Property is very ...
By Art Welch, Broker
(Realty World Superstars)
Comments 2
Price Reduced on this Awesome 3 Bedroom 2 Bath HUD Home in Mesa!  $$ HUD Home - Save Thousands $$ This Awesome 3 Bedroom 2 Bath HUD Home in Mesa is centrally located in Mesa Paradise Parkway Community in  close proximity  to restaurants and shopping centers. The Awesome 3 Bedroom 2 Bath HUD Home ...
By ActiveRain University
(ActiveRain University)
Comments 4
What To Say And When To Say It In this webinar, Bob was joined by Greg McDaniel, a real estate agent with the McDaniel Callahan team in the Bay Area of California.  In addition to having a successful real estate team with his father, a 42 year veteran of the industry, Greg also coaches other agen...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 43
During your buying/selling process you want to connect with the other person.  You need to develop rapport by listening to what the other person is saying?  That makes sense but have you ever asked a saleperson a question about a product only to receive an answer that has nothing to do with the q...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 11
Today's in box presented me with two promotions that made me laugh.  That's OK - laughing is a good thing, but it isn't what the senders had in mind. These were serious promotions, written to get me to take action and buy something. The first one announced that with summer coming on, it was time ...
By Dale Dresel, Maricopa City & Goodyear Neighborhood Realtor©
(HomeSmart Success, Maricopa & Goodyear AZ)
Comments 2
4 Bed 2 Story Pool Home for Sale in Desert Cedars 44172 W CYPRESS Lane MARICOPA ARIZONA 85138 $169,900 4 BEDROOMS |2.5 BATHROOMS | 2504 SQ FT |MLS: 5147589   4 Bed 2 Story Pool Home for Sale in Desert Cedars   Private pool in large backyard! Home was just painted and has 4 bedrooms, 2.5 bath and...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 2
For first-time homebuyers, the real estate process can be long and confusing. Many feel that once they’ve found a home and been preapproved for a mortgage, that it is smooth sailing until the transaction closes and they get the keys. However, there are a few things that can occur to complicate th...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
As Realtors on Long Island, we sell single family homes, all-age townhouses and 55 and over condos.   From a modest condo to a luxurious golf course setting, we have been noticing from our empty-nest 55+ buyers that many of them are looking for the same thing.   Here is our list of what Long Isla...
By Claude Cross, Charlotte NC Homes For Sale
(Claude Cross-Charlotte NC Real Estate(Homes By Cross, Inc.) )
Comments 0
Governors Square Homes An up to date look at Governors Square homes for sale and Governors Square neighborhood information.  Most of the homes in Governors Square were built in the 1970's. Many of these have had facelifts since then, so don't let the year built fool you! Large established lawns a...
By David Landau, RE/MAX Right Choice
Comments 3
 A good way to accomplish that is through a combination of blogging and Social Media. In your blogging, you want to leverage marketing communications called "value marketing." Value marketing involves writing short articles available on your blog/website that provide clients with some kind of use...
By Christine Farkas, Awesome Customer Service Experience
(Keller Williams Western Realty)
Comments 0
Meticulously maintained 4 bedroom, 2.75 bath home with nearly 3,000 sq. ft. and high end finishes, including hardwood floors, granite counter tops, extensive tile work in baths and slate patio. Large kitchen with breakfast bar open to dining room. Formal living room with gas fireplace and large f...