Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Mahesh Mike Patel, Call Me And Consider It Done!
(First Team Real Estate)
Comments 17
  Cold Calling: How to make it Fun and Effective I was fortunate enough to give a presentation on Cold Calling.  We all know that to be successful in Real Estate or any other sale business, one has to find customers to present  to.  One always has to find new clients and at the same time service ...
Buffini & Company is so excited to finally be a part of the ActiveRain community!  For those of you who may not know us yet, it’s great to meet you!  We look forward to building a relationship with you and hope you find the information we share here to be helpful.  It’s our goal to provide the re...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(Keller Williams, Digital Marketing Strategist specializing in Search and Social with The Ballen Method and Vision Masters)
Comments 24
What Google Will be looking for and ranking by in 2015 by Lori Ballen, Digital Marketing Strategist, Specializing in Search and Social As we move into 2015, Google has declared that it will be looking more at bounce rates, spelling and grammar (ewww), social signals (huge, I’ve been testing this)...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 18
     I am sure that by now, we are all familiar with the Pareto Principle AKA the 80/20 rule, the ‘law of the vital few’ as well as ‘the principle of factor sparsity’. It states that, for many events, roughly 80% of the effects come from 20% of the causes. This principle certainly holds true in t...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 40
The winter real estate market of 2015 in Franklin MA has been as painful to real estate agents as having a tooth extracted without Novocain.  As with most dental work, the pain does fade away; and, so too, will this real estate market improve. My mission during this paralyzing period of time has...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 15
Lakebridge Club is a 24 hour guard-gated Condo community in Suffolk County Long Island Zip Code 11754.  As a courtesy, Lawrence “Larry” & Sheila, Real Estate Associate Broker and RE Salesperson are bringing you the following Community Profile of this North Shore complex:   You can reach this non-...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
Shaker Heights real estate update for the week of 02/25/15-03/03/15 - This week, there was a lot of activity on the Shaker Heights real estate market, 14 new listings, 3 listings were put back on market, 11 contingent listings, price was changed in 11 listings, and 7 properties were sold. NEW LIS...
By Zohar "Zack" Zamir, Tenafly NJ,Bergen, County & Northern NJ Real Estat
(Keller Williams Town Life)
Comments 2
ANOTHER SOLD HOME BY Zohar "Zack" Zamir - Bergen County's Premier Realtor! Only things better than a SNOW DAY is a CLOSING DAY!!  :D Congrats to my client, Jeffery Alvarez, on your new home! On behalf of the Zamir Group we wish you nothing but the best in your new home!!   — at Keller Williams To...
By Janet Kuehn- Charleston SC Homes Call 843-225-8890, Charleston SC Homes
(Southern Breezes Realty)
Comments 1
Charleston SC Home for sale - 1702 Eallystockert Rd  One lucky family will get the chance to enjoy this dazzling Charleston SC Home for sale! You will instantly fall for this charming home situated in the desired neighborhood of Hemmingwood! It is nestled on a 0.15 acre cul-de-sac lot with 1,445...
By Irene Medina, PA GRI CRS CDPE SFR TRC, The Squeaky Wheel Gets the Job Done!
Comments 2
  2181 NE 67 St., 607, Fort Lauderdale JUST SOLD!   2181 NE 67 St., 607, Fort Lauderdale, FL, 33308 – This unit that’s for short sale under only one bank is a very spacious 1-bedroom, 1.5-bath home that’s fully tiled and very well kept. Walking distance to the clubhouse, pool, and all awesome am...
I'll never forget one of my favorite meteorologists.  I was producing for a small television station and he was perhaps one of the coolest guys I'd ever met.  Not a bad bone in his body. He was a man of routine, to say the least.  Every single day, when the 6pm news wrapped up, he walked to a lit...
By Phillip Brady
(Pawleys Seaside Realty)
Comments 0
Georgetown SC Waterfront Home with Boat Dock for Sale | 432 Apache Rd   Discover the amazing potential and unique, exquisite features of this Georgetown SC 3 bedroom with boat dock home for sale! Nestled in almost 1 acre of a fenced lot that includes a high bluff overlooking the majestic Black Ri...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 2
Solon real estate update for the week of 02/23/15-03/01/15 - During this week, there was a lot of activity in the Solon area real estate market, 10 new listings,  3 properties put back on market, 5 contingent listings, price change occurred in 5 listings,  and 3 properties were sold. NEW LISTINGS...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 5
It's been one of the toughest winter we had in New England. And that had a major impact on Real Estate business. If you can't see the home, you don't buy, correct? However, this winter has not dampened our spirits - you can feel it from this re-blog from Barbara Todaro . The winter real estate ma...
By John Helmick, Success Coach & Home Inspection Co. Owner
(John Helmick Success & Ohio Property Inspection Services)
Comments 11
  I know some of you out there are GREAT at customer service!  I love to eat at Chick-Fil-A. Why?  Because I  know the service is going to be superb.  Do I really LOVE their food?  I am not head-over-heels with their food - but I keep going back because I know I am going to get great, friendly s...
By Dorie Dillard, Realtor-Canyon Creek- NW, Austin TX Homes For Sale
(Coldwell Banker United Realtors)
Comments 8
 February 2015 Canyon Creek Subdivision in NW Austin Real Estate Activity   I am the “most frequently hired REALTOR® in the Canyon Creek Subdivision.” I offer hands on Professional guidance for all your real estate needs.   February 2015 Real Estate Market Results in Canyon Creek Are you wonderin...
By Mike Young, FHA 203k Consultant 707-812-7668
(, covering California & most other states)
Comments 0
Can I take an 8-unit building & convert it to 4 units with a 203k? This is one of the unique aspects of a 203k loan. You can take 5, 6, 7, and 8 unit buildings which are considered "Commercial" buildings and convert them to one to four residential units under this program. Years ago we had such a...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 2
Agents in the know are using social media to build a following. You're writing and promoting your own posts, and you're inviting people to visit and interact with you when you promote other people's posts and articles.  That's all good - but using hype to trick people into stopping by can backfir...
By Chuck Willman, Real Estate Investor & Adviser - Utah / Arizona
Comments 11
Do you feel threatened by waffles? If you are FedEx or UPS maybe you should be... at least a little bit- that is. What's my frame of reference here? We live in a time when an entity can come out of nowhere and place a significant dent in any industry in very little time. Example: Yellow cabs are ...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 2
Become inimitable! Photo from Vogue Magazine Insert, March 2015, 18K gold watch If you are interested in “owning” the lion’s share of business in your luxury real estate market, or a niche therein, one phenomenon to avoid at all costs is commoditization.   You know you are on a slippery slide to ...