Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905, "Your Gateway to the Lake" Birkenfeld Oregon
(Vernonia Realty)
Comments 5
I"ll bet you thought that this was a post about weddings, right? Well, in a WAY it IS A MARRIAGE... Many listings that I've had for awhile (think older type babe, if you will) have had many suitors, but no one's made a proposal for one reason or another.  They weren't cute enough. They weren't yo...
By Allyson Hoffman, Making Today's Dreams Tomorrow's Reality!
(RE/MAX Villager (Chicago North and North Suburbs Real Estate))
Comments 8
$375,000, 3Bd/3Ba Single Family House, 1936 sqft.     Allyson Hoffman | RE/MAX Villager | 847-310-5300 4765 Forest View Dr, Northbrook, IL 60062 UNDER CONTRACT! 3Bd/3Ba Single Family House   $375,000 Year Built 1957 Sq Footage 1936 sqft. Bedrooms 3 Beds Bathrooms 3 Baths Floors 1 Parking 3 Garag...
By Allyson Hoffman, Making Today's Dreams Tomorrow's Reality!
(RE/MAX Villager (Chicago North and North Suburbs Real Estate))
Comments 7
$474,900, 2Bd/3Ba Townhouse, 1632 sqft.     Allyson Hoffman | RE/MAX Villager | 847-310-5300 502 S Commons Ct Unit #502, Deerfield, IL 60015 Blue Ribbon Winner! 2Bd/3Ba Townhouse   $474,900 Year Built 2001 Sq Footage 1632 sqft. Bedrooms 2 Beds Bathrooms 3 Baths Floors 1 Parking 2 Garage Lot Size...
By Allyson Hoffman, Making Today's Dreams Tomorrow's Reality!
(RE/MAX Villager (Chicago North and North Suburbs Real Estate))
Comments 2
$87,000, 1Bd/1Ba Condo,     Allyson Hoffman | RE/MAX Villager | 847-310-5300 2050 Valencia Dr. #112C, Northbrook, IL 60062 Pampered & Updated! 1Bd/1Ba Condo   $87,000 Year Built 1975 Bedrooms 1 Bed Bathrooms 1 Bath Floors 1 Parking 1 Garage Laundry Shared HOA/Maint $352 Virtual Tour marketing.re...
By Allyson Hoffman, Making Today's Dreams Tomorrow's Reality!
(RE/MAX Villager (Chicago North and North Suburbs Real Estate))
Comments 4
$110,000, 1Bd/1Ba Condo, 920 sqft.     Allyson Hoffman | RE/MAX Villager | 847-310-5300 1516 Seville Ct #A1, Wheeling, IL 60090 Glorious Pond Views! 1Bd/1Ba Condo   $110,000 Year Built 1987 Sq Footage 920 sqft. Bedrooms 1 Bed Bathrooms 1 Bath Floors 1 Parking 1 Garage Laundry In Unit HOA/Maint $...
By Jenna Dixon, Associate Broker - Let's Talk Atlanta Real Estate
(DRA Homes (Atlanta, GA))
Comments 63
Are you still looking for a way to build a niche?   If you aren't, there can only be one of two reasons, you have already successfully built one OR you don't have a great system in place and you gave up! Whether it's geographical, like a farming a neighborhood or a zip code OR property type OR ho...
By Gary DiGrazia, Sr., Probate Real Estate Expert Training
(EXP Realty )
Comments 1
http://www.dfprobatesystem.com/ YES!  This is what I do now in my real estate business.  I don't have to buy for myself any longer, worry about work crews or investors money I just sell the property (probate) I find working my 25 year system to my investor (1 client) and I am earning huge. I don'...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 55
Thanks to Tom White for suggesting today's topic...the proper use of that, which, and who.  To begin at the beginning … according to all my grammar sources, who (and its forms whom and whose) only refers to people. That and which refer to things – EXCEPT when you're referring to a class of people...
By Adam Levy, We are a 5 person, trilingual group with over 60+
(Coldwell Banker Residential Real Estate)
Comments 0
We’ve all heard it happens so many times that it has almost become ingrained in our mind as the natural order of real estate shopping – start with a lowball offer and then haggle back and forth to a middle ground. But the truth is that this isn’t really as effective an option as most people reali...
By Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653)
(Austin Texas Homes, LLC)
Comments 5
This was inspired by my friend Greg Nino's post from yesterday, "What My Seller Had to Say About "Door Knockers". It made me think about some of the sillier marketing ideas I've heard over the years, and it reminded me of a larger marketing principle that I learned years ago. As a quick aside, I ...
By Bridget McGee, Maryland Mortgage Mama NMLS#196068
(Corridor Mortgage Group 410-960-2061)
Comments 6
You must check out this amazing 5+ bed home in Ellicott City, Maryland. It is zoned for River Hill High School which was recently ranked in the top 10 schools in Maryland by US News and World Report! Sitting on almost 3 acres, this beauty can be yours for the holidays!  The detached two car garag...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 40
We had great news today!!  I call it a bonus for doing business as business should be done.  A homeowner called another agent in another office yesterday for a market analysis.  As of this morning, that agent had not returned the call!!  The next phone call was to Lorraine who DOES answer her ph...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 82
    It’s common knowledge in the real estate world that “the eye buys.”  I use that phrase often, and I’m always mindful of that fact when I’m preparing my marketing materials.  What can I do to catch the eye of the reader is the important question that every listing agent should be asking. On th...
By Kyle Reyes
Comments 7
I wish I could buy each of you a beer.  I really do. The Active Rain community has already given me so much in terms of knowledge and awareness regarding the real estate industry.  I'm a firm believer that if you're the smartest guy in the room, you're in the wrong room. I'm definitely in the rig...
By Nina Perederij, Nina Perederij
(Troop Real Estate )
Comments 0
  Best Real Estate Marketing Ad Writing Tips November 20, 2014 By Lydia DeMent / Real Estate Social Media To Go (c) A good headline makes people want to click and read more. Impart a sense of urgency, be dramatic, promise better results, or use a big number like “101 Ways…” People will be entice...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 12
Another Kuney-Todaro Team Closing at 295 Prospect St Bellingham MA by Lorraine Kuney OverviewMapsPhotosFeaturesDescription 295 Prospect Street in Bellingham MA-VideoNeighborhoodMarket Stats $409,900 Single Family Home Main Features 3 Bedrooms2 Bathrooms1 Partial Bathroom1 UnitInterior: 2,921 sqf...
By Kyle Reyes
Comments 11
Joe Petrowsky and I are big believers in the need to keep learning and to keep teaching. That's the whole reason why we hosted a seminar just over a week ago focused on social media marketing in the digital age.  Last week, I gave two presentations at local colleges, explaining - as I'll address ...
By Mike Tizzano, Protect Your Transaction Certified Lender
(Amerifirst Financial, Inc NMLS 145368 LO:1015837)
Comments 0
I've been slacking a little bit on this so the Wednesday and Friday thing is out the window.  I'll just be doing this whenever I can (randomly).  The story behind this series of blogs is to give a little recognition to some of the people that helped us through our daughter's cancer treatement.  F...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 26
    Land in the Franklin MA area is difficult to find.  All of the large parcels are developed, and my retired builders had most of them.  It’s now time to go “West.”  I’m mailing this postcard to land owners in towns west of Franklin.  I did this previously for a builder of mine before the marke...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 13
Until someone gets to know you or your company, you are an unknown commodity.  As a commodity you are just another ordinary real estate agent with no distinguishing characteristics. That is why it is so important to communicate your extraordinary promise of value through your packaging and your ...