Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Kyle Reyes
Comments 47
I remember being excited senior year of high school when thinking about our future class reunion.  My excitement stemmed from a movie I had watched.  In the movie, the star was the ugly duckling growing up.  When he arrived at his class reunion, he was a rich hunk with a gorgeous bride.  I couldn...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 37
No I Don't Want To See That Condo...   Have you ever worked with a client where you knew you had something to show them that wasn't on their "must see" list?   We were working with a buyer who explained to us exactly what he didn't want in a Condo. He didn't want anyone living above him or below...
By Debbie Gartner, The Flooring Girl - Westchester hardwood flooring
(Floor Coverings International - Westchester NY & Stamford CT)
Comments 22
Yesterday afternoon, I met with a lovely customer.  She actually plans do a few jobs and she's exactly the type of customer I love working with - nice, friendly, listens to expert advice and respects your opinion.   She explained how she had met w/ several contractors, but none of them even got b...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 30
There’s nothing more welcomed than a holiday that occurs just before a weekend.  For many, that means a very long weekend.  I celebrate Christmas, and for me, that holiday ran from Wednesday through the weekend.  That’s a 5 day holiday. There are many who hate the thought of returning to marketi...
By Kyle Reyes
Comments 10
Your closet is full of stories and they're doing absolutely no good sitting on a shelf. One of our favorite clients, Always Best Care Senior Services, is sponsoring a coat drive. There are lots of great causes to support - especially at this time of year. That's what makes it easy to forget so ma...
By JM Padron, CCIM, CDPE, CRB, Ft. Lauderdale-Doral-Sunny I
Comments 0
Multifamiy Develop 6 Units, Drastically Reduced! 3721 NE 13 AVE, Oakland Park, FL 33334 $375,000 18,832 SF | Land     Land For Sale Price: $375,000 Lot Size: 18,832 SF Property Type: Land Property Sub-type: Multifamily (land) Zoning Description: Downtown Mixed Use 7 Listing ID 18619636 Last Upda...
By Lou Ludwig, CRB, CRS, CIPS, GRI, SRES, TRC, e-PRO
(Ludwig & Associates)
Comments 11
The Glass of Your Life  “Stop asking if the glass is half full or half empty. Instead ask ‘what’s in it?’ How did it get there? What can I do with it?” David Kaufman, Actor      As I see it. . . . . . . . The glass of your life   How do you see your glass of life? Do you see your glass as being f...
By Sybil Campbell, REALTOR ABR, SFR, SRES - Amelia Island
(Century 21 John T. Ferreira and Son Inc. 500 Centre St. Amelia Island, Fl 32034)
Comments 19
I got the house I want, what a great Christmas gift for me, thank you Jesus!   My agent called today to let me know that I got the house I wanted at the price I wanted.  If everything goes according to schedule, I'll be closing on it February ninth and moving in some time that week.  The link bel...
By Rob Kinnon
(BuyPlaya Real Estate Advisors)
Comments 0
This huge jungle lot is located just across the highway from one of the most amazing white sand beaches of the entire Riviera Maya. Build your dream home secluded in this jungle gated community just minutes from the beach. Located in the heart of the Riviera Maya this lot is located just a 20 min...
By John Pusa, Your All Time Realtor With Exceptional Service
(Sellstate Pacific Realty)
Comments 6
On December 17, 2014, California Association of Realtors (C.A.R) reported that homes values increased 2.7% to a price of $213,780 in November 2014 from October of 2014 price of $208,080, and gained 11.1% from November of 2013 price of $192,470; while, homes sales fell 21.4% in November of 2014 fr...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 0
Every problem has a solution.  That seems like a simple enough statement, but how often do agents not think that far ahead to find the solution?  Many see that they have a problem, and they continue to expend energy in the same manner that previously produced nothing.  How many agents fail to ad...
By Inna Ivchenko, Los Angeles / Valley Homes
(Mannis Real Estate Group)
Comments 6
Spacious WEHO 2BR/2BA CONDO FOR RENT: 848 N KINGS RD. #305 OverviewMapsPhotosDescriptionMarket Stats $3,000 Condominium Main Features 2 Bedrooms2 BathroomsInterior: 1,317 sqft Location 848 N Kings Road305West Hollywood, CA 90069USA Inna Ivchenko Leal Real Estate Group, Inc.(310) 867-0698innagent...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 70
Using the wrong word makes whole sentences make no sense, so it really does pay to learn which is proper.   Three problem pairs that I've been seeing a lot lately are: Compliment /complement Loose / lose Devices / devises Let's start at the top: A compliment is something you pay when you say some...
By Michele Smylie Clark, ,#480-390-4182,
Comments 1
8307 E Vista De Valle, Scottsdale, AZ                        Open House 10:00-3:00 today Saturday 12/27/2014   Check out Pinnacle Peak Country Club. AJ Sherant will be hosting an open house 10:00-3:00 come by and say hello!  
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Another Nassau County Long Island Condo was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and Real Estate Salesperson. This time it's at The Meadows, 1790 Front Street, East Meadow New York.   The Buyer liked that it was a convenient Nassau County location, and that it had 3 b...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 16
  This is the first postcard that will be mailed in 2015 for a Free Market Analysis in Franklin MA from Lorraine Kuney, Franklin's Top Agent in 2014.  This postcard will land in 7,200+ mailboxes during the first week of 2015.  Spring starts January 1st, so there's no reason to wait any longer, i...
It's the world's largest soft drink maker.  And they want you to start texting.  Sort of like the rest of the world. According to an internal memo from Chief Information Officer Ed Steinike at Coca Cola, office voicemail was shut down this month to "simplify the way we work and increase productiv...
By Deborah Laemmerhirt, CT, Ridgefield,Wilton,Greenwich,NewCanaan, Brookfield,Newtown,Roxbury,Bridgewater,Washington,Sherman, Luxury Homes,WaterFront,Equestrian,NewConstruction
(Keller Williams Luxury Homes International)
Comments 2
Why Hire a Real Estate Agent When Selling Your Candlewood Lake Home   It is always best advised to hire the assistance of a real estate agent when selling your Candlewood Lake home for sale. Although the law does not oblige home buyers and sellers to hire a real estate agent, some states require ...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(The Ballen Companies, TBG, TBM, ASAN)
Comments 2
  The true definition of Internet Marketing is a conglomeration of ever changing techniques that grow as internet usage continues to spread. Internet marketing involves utilizing various means of advertising in the realm of the internet. It can be used to describe plans using banner advertisement...
  If you're one of those P.C. Grinches that doesn't want to hear anything about Santa, than this piece isn't for you.  But for all those of you who want to find a lesson in marketing through the spirit of Christmas, read on. I don't care what you may or may not celebrate.  My hope for each and ev...