Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

As a new dad, I've got a lot to learn.  As business owners and professionals, we also have a lot to learn. Today's lesson hit me as I was trying to let my wife get some sleep.  I brought our 8-week-old daughter downstairs and spent some time playing with her, then tried to put her down for a nap....
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 1
I would really like to see you get your 2015 off to a great start... I will be re-sharing some of my most popular articles... Here is a short article on Linkedin. I just this week used a Linkedin strategy to reach a successful business owner. I was able to set an appointment to meet for coffee an...
By Jenna Dixon, Associate Broker - Let's Talk Atlanta Real Estate
(DRA Homes (Atlanta, GA))
Comments 77
Are you still looking for a way to build a niche?   If you aren't, there can only be one of two reasons, you have already successfully built one OR you don't have a great system in place and you gave up! Whether it's geographical, like a farming a neighborhood or a zip code OR property type OR ho...
When it comes to marketing real estate...what are you selling?  Are you selling homes... prices... lifestyles...or yourself as an agent? Every business model that's out there is a little different.  Some real estate agents believe - I believe unfortunately - that it's their job to sell themselves...
By Michele Smylie Clark, ,#480-390-4182,
Comments 0
You won't be disappointed with this beautiful remodel, with all the upgrades you've been dreaming of and in the lowest tax and HOA section of Sun City West!   Motivated seller, BIG price drop!  Will entertain all resonable offers.     Call Michele "Smylie" Clark today for your private showing 48...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park & Leander, REALTOR®
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR®)
Comments 4
Austin area Townhouses & Condominiums market update November 23, 2014 According to the Austin Multiple Listing Service the volume of townhouses and condominiums (condos) purchased in the Austin area in October 2014 was 272, which is three percent less than October 2013. In the same time period, t...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 9
When you're building a real estate career the need to market your services never ends. You need to keep doing something every day to meet a new prospect, to nurture a current prospect, to connect with a past client, or to put your name in front of searchers.  Yes, you're busy. Some days you think...
By Kristin Johnston, Waukesha Realtor 414-254-6647, Waukesha County Realtor, RE/MAX Buyer Agent
(RE/MAX Realty Center )
Comments 11
Wisconsin Housing Market Posts Strong Gains in October The WRA is happy to provide you with a monthly home sales report and in-depth market data. For an overview of the report, see below. For a more detailed look, view the full version at the link below. If you have questions or need additional ...
By Mark Edwards, East West Realty
(East West Communities, Hampton Roads, Virginia)
Comments 3
REALTORS® Are Optimisitc About Home Sales in 2015 Lawrence Yun, the National Association of Realtor’s chief economist, unveiled his housing market forecast for 2015 and 2016 at the Realtor association’s annual conference in New Orleans last week. Yun predicts that sales of newly built single-fami...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 12
Are You Selling Your 55 And Over Condo On Long Island?     We are Realtors Lawrence "Larry" and Sheila and we NEED your 55+ Condo listing on Long Island NOW!       As of this date November 2014, inventory is low in the 55 and over Condo Market. We get phone calls every day from Buyers who are rea...
By Brian Sharkey | Broker | GRI | South Florida's #1 Broker, SharkeyRE - #SouthFloridaBroker
(SharkeyRE LLC)
Comments 1
Local Expertise- What’s your social media strategy? Where should you position yourself? Every day the number of local business searchers increases, the most important fact why they do so is to find consumer reviews. The wonderful world of the Internet, we have come a long way since the 1950’s!   ...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 3
This post is something I could not resist re-blogging! Kyle Reyes has described many aspects of a newborn that we should learn - and implement in our business. Pretty unique post and I am sure you'll love it, too!   As a new dad, I've got a lot to learn.  As business owners and professionals, we ...
By Jenna Dixon, Associate Broker - Let's Talk Atlanta Real Estate
(DRA Homes (Atlanta, GA))
Comments 13
You think that everybody does it.   Everybody says that they do it.   They profess to do it regularly.   People claim that it helps.   I believed that people did it all the time but it's never actually happened TO ME. The truth is, people lie. I have NEVER, EVER had a real estate agent ACTUALLY H...
By Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905, "Your Gateway to the Lake" Birkenfeld Oregon
(Vernonia Realty)
Comments 19
I"ll bet you thought that this was a post about weddings, right? Well, in a WAY it IS A MARRIAGE... Many listings that I've had for awhile (think older type babe, if you will) have had many suitors, but no one's made a proposal for one reason or another.  They weren't cute enough. They weren't yo...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
Comments 15
Ron and I were in a regional mall this morning.  As we were walking out of one of the stores, we came upon this kiosk unit selling caviar.  Make a choice, put you credit card in the designated slot, and the kiosk will dispense caviar to you automatically.   One ounce of beluga caviar will set yo...
It's the conversation that your advertising firm and your marketing team doesn't want to have with you. It's the conversation your employees are having when you're out at lunch. Nobody gives a damn about your 90 years in the business. Nobody cares how long you've been around - if you can't get cu...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 16
Sometimes even experienced real estate agents go through periods of decline in their business. For years things went well and they had all the home buyers and sellers they needed without making an effort to market their services. And now...they're wondering why other agents seem to have plenty of...
By Steve Kantor, Best Agent Business - Virtual Assistance
Comments 5
Give Thanksgiving/Holiday Pie to Clients - Client Marketing If you have done Buffini, you know about a pop-by. Better, faster, cheaper, and more fun than a pop-by is a pop-in. Set a date and time for Tuesday before Thanksgiving, or early December, and invite Clients/SOI to email confirmation and...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 18
Thanks to Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 for suggesting my research for today: The difference between affect and effect. This is a pair or words I thought I had down pat, until I read something to the contrary that made me think perhaps they were sometimes interchangeable. ...
By Ken Pederson, Certified Mortgage Planner
(FAIRWAY Independent Mortgage Corp)
Comments 1
How to buy a foreclosure in Lancaster?Buying a foreclosure can be difficult, unless you are able to pay cash.  Many homes that have been foreclosed upon are not in the proper physical condition to meet lender and loan program guidelines. This scares many buyers, Realtors and lenders away from for...