Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 3
  One sure and empirical statement that can be made about the real estate business is that there are always those who figure out ways to trick a transaction into their favor. While not particularly new, here's one of those tricks that has been rediscovered by sellers, and how those sellers are at...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant -
Comments 22
 When you expose your clients' listings to social media audiences, don't forget to have your assistant or whoever helps you in keeping track of things, do a detailed report for your Sellers.  Not everyone thinks to do this.   For example, I recently did a listing blast.  This is something I do fo...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
A great way to meet Luxury Home Clients is in an Open House...Here are some quick tips on how to capture them as clients... Video -Luxury Open House LeadsFree Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 28
Millennials, I Have One of Them, Still Learning to AdaptOh the ever changing real estate world, it is a moving target and keeps us agents on our toes. The newest group of buyers is the Millenial Generation. They will be the biggest entry into the real estate world over the next few years. I had o...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 24
This is just a follow up blog post on my direct mail marketing campaign for land for Eric Buliung, one of my team members who works with builders.  One of Eric’s builders has a “land bank” scenario and when an individual lot call comes our way, Eric’s builder signs a purchase and sales on it.  I ...
By Art Welch, Broker
(Realty World Superstars)
Comments 2
What a Sweet 4 Bedroom 2 Bath HUD Home in Buckeye with four bedroom, two bathroom home with a three car garage located in Westpark. This Sweet 4 Bedroom 2 Bath HUD Home in Buckeye has so much to offer. Entering this Sweet 4 Bedroom 2 Bath HUD Home in Buckeye you have a very open living room and t...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
Picturesque Setting In Dix Hills Long Island is what you will find on Villanova Lane at this Sprawling Ranch nestled in the Top-Rated Half Hollow Hills School District #5.                                                                 Priced at $790,000Outstanding tranquil setting positioned on ...
By Ron Barnes, "Most agents claim they're #1 - I THINK YOU'RE #1!
(Associate Broker at Berkshire Hathaway Home Services Georgia Properties)
Comments 2
A couple of years ago, I was doing a little maintenance in my neighborhood. Actually, I was trying to keep the kudzu from getting any worse until my neighbor got moved in, which is a common southern chore.I happened to be on the side of a very steep hill. Four ladies came driving down the hill in...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 2
Top 6 Tips for an Easy Move to Your South Tampa Home Once you have found your dream home among the many homes for sale in South Tampa area, the next task is to make the move. This chore can present the organizational challenge of a lifetime. This can be really daunting because you are packing you...
Inzopa has been helping consumers find the right mortgage professionals to work with based on data for over a year now. The Inzopa network is now dominating mortgage related search results on Google.How would you like to show up on the first page? What's your gameplan for inbound marketing? Check...
By Matthew Klinowski
Comments 0
According to NABOR, The Naples Area Board of Realtors, median home prices jump 13% in April. The report shows the overall median closed price in April jumped to $250,000, or 13 percent, over the same month last year. “This was fueled mostly by activity on both ends of the price spectrum,” accordi...
By Deborah Laemmerhirt, CT, Ridgefield,Wilton,Greenwich,NewCanaan, Brookfield,Newtown,Roxbury,Bridgewater,Washington,Sherman, Luxury Homes,WaterFront,Equestrian,NewConstruction
(Keller Williams Luxury Homes International)
Comments 0
Top 6 Inexpensive Kitchen Upgrades for Your Lake Zoar Real Estate The kitchen is oftentimes used as a gathering area in most homes. Family and friends come together in this spot close to where meals and appetizers are being prepared. Indeed, it is a place where families spend significant amount o...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 2
Tampa Real Estate Market Update – March 2015 Tampa Real Estate:  Up, up, and Away? Well, it would appear so, looking at the data released for March 2015.  Of course, never is everything exactly as it seems.  First, the good news.  And it is very good news indeed. Looking at the actual number of s...
By Wade Webb
(Royal Lepage Kelowna)
Comments 1
I was on a mastermind call with a good broker friend of mine in Orangeville a few weeks ago and was reminded of the shift in today’s market and how the majority of the country is experiencing what we call a Sellers Market, where the inventory levels are low and the buyer demands are higher than n...
By Kyle Reyes
Comments 79
Man, there are a LOT of people hating on Millennials these days.I didn't even realize just how bad it was until the article I published last week - With the Rise of the Millennial Comes The Fall of the Suit.I'm not sure if it's anger, jealousy or perhaps ignorance.  But there seems to be a lot of...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 106
 If you want to be top of mind in your luxury real estate marketplace, you have to be the most knowledgeable agent in your area.   As we used to tell our clients, when asked why they should work with us and sign an exclusive representation, “we know where the bones are buried.”   This meant that ...
By Mike Ouellette
Comments 26
For the past 9 years I've been playing professional hockey around the world. So how does a Canadian kid crazy about hockey end up in Hawaii of all places? Well, there's the the obvious answers of beaches, weather, surfing, palm trees, and adventure... but the driving force above and beyond all th...
By Fred Griffin, Licensed Florida Real Estate Broker
(Frederick Griffin, Licensed Real Estate Broker)
Comments 135
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 26
   There are two relatively new practices which I admit that I don't fully understand.Real estate yard signs have been cropping up with riders that say "Coming Soon." I'm not sure what stage of the listing process those Coming Soon houses are in, but no one can find them in the MLS. So I suppose ...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
Walk into this Cool 3 Bedroom 2 Bath HUD Home in Laveen with a nice backyard. This Cool 3 Bedroom 2 Bath HUD Home in Laveen offers a split floor plan with large secondary bedrooms. Kitchen in this Sweet 3 Bedroom 2 Bath HUD Home in Laveen opens up to the family room. This Cool 3 Bedroom 2 Bath HU...