Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 196
Are business cards going the way of buggy whips? Some believe they are. They see business cards as mere clutter. They think it's easier to exchange contact information by entering names and information into smart phones, rendering business cards unnecessary. For some, that may be true, but I don'...
By Fred Griffin, Licensed Florida Real Estate Broker
(Frederick Griffin, Licensed Real Estate Broker)
Comments 121
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 12
Many real estate professionals pursue success only to have it elude them time after time. Sure, they set goals, commit to daily lead generating activities and offer great service to their clients, but they seem to miss something along the way, and what they’re missing prevents them from reaching ...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
I am always being asked if you need to dress or look a certain way when dealing with Luxury Home Clients...Here is my answer in about a one minute video... Video - How Should You Dress?Free Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Tammie White, Franklin Homes Realty, Franklin TN
((615) 495-0752 or www.FranklinHomesRealty.com)
Comments 35
Yesterday, I read a post written by Marte Cliff, Does Your Print Marketing Work? Yes!. I agree print marketing works. The real question--what am I paying per lead using direct mail?A few months ago, I was contacted by a friend who has sent direct mail to a neighborhood for the last 20 years. She ...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 49
The effectiveness of print vs. electronic marketing is always up for debate. While marketers like Barbara Todaro have proven that targeted postcard mailings fill their pipeline with listings, other insist that it doesn't work and is too expensive. Have they tested that theory? I'd say not, becaus...
By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 0
Click here to see more pictures and detailed information.     Schedule a Showing Apopka Homes For Sale Search for Homes on MLS Orange County Homes for Sale Seminole County Homes For Sale Homes Close to Where You Work Avoid Foreclosure What is Your Home Worth? Torey Eisenman Broker Benchmark Real...
By Rich Barker, Rich Barker Keller Williams Realty Luxury Homes
(Keller Williams Arizona Realty)
Comments 0
This City of Phoenix Home For Sale with 3 Bedrooms features 3 Bedrooms and 3 Bathrooms with 2,429 Square Feet and a lot size of 15,186 Square Feet. The front of this City of Phoenix Home For Sale with 3 Bedrooms has an extended patio at the entry and features a 1 car garage. The backyard of this ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 27
“Risky” is a commonly used word in conversation about real estate marketing.  There is a cost involved with most marketing sources and methods.  Anything that’s worth the participation has a cost associated with it.Herein lies the problem with most real estate agents and their efforts in promotin...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 66
 What do you need to know about a buildable lot in order to introduce it to a builder?  You only need to know the size of the end product to be built on it and what the home will be worth.  The builder will determine what he can pay for the lot.Fair market value of a lot is not an exact science. ...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
Why You Should Call a Lakeland FL Real Estate Broker before Retirement It is no doubt that retirement is something that not everybody is excited about, not even your friendly Lakeland 55+ communities real estate broker. But more often than not, people get more at ease when they know they prepared...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 21
There are hundreds of blogs about why a house isn't selling. Most of the time it's the price, the condition, or the location. But, what if the price is right, the condition is top-notch, and the location is perfect - and the house is still not receiving attention?This can happen. Don't get discou...
By Will Hamm
(Hamm Homes)
Comments 10
I woke up this morning with this dream from last night and check something out on the computer.  I wonder if this will work.  The dream was that many people did not sell there homes in 2010, my dream was that these people do not know that the market has gone up, we have low inventory.I check out ...
By Erik Gruenwald, Your Local Golden, CO Real Estate Professional
Comments 0
Business Cards – What’s the point of having them? No Seriously? I look at some cards and scream in my head “why???” Recently I came across a business card that was so terrible I had to shred it to make sure no one else had to suffer.It’s important that your business card highlights what you do an...
By Mike Young, FHA 203k Consultant 707-812-7668
(203kOnLine.com, covering California & most other states)
Comments 0
My fixer aquisition cost is $850,000 and it needs $250,000 in workJust got this call... YES, we can help you.Chris Davis at Everbank will guide you through their process. Just click on the link for Chris' web-page. It still has to appraise for the full amount including the renovation or in this e...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant - http://sarahcolevaondemand.com/)
Comments 31
 What you post on your business Facebook page is extremely important.  I usually find myself explaining to clients who want to advertise their listings and real estate articles that you have to keep in mind where you are standing and who is listening.  There's a bit of technique that marketers te...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 5
If you want to move to a 55 and over community in Nassau County, there's a nice neighborhood at The Seasons.Built in 2007 on 10 acres in Nassau County Long Island, The Seasons in Plainview offers 2 bedrooms, 2 full baths and central air conditioning and gas heat.  There are amenities too, includi...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 10
New construction sets the pace in real estate.  No one pays more for something used than for the same product new.  New construction establishes the maximum price point for the product.  Having knowledge of what is on the market for new homes is a necessary piece of information.  Every agent who ...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 1
Providence Pointe HomesAn up to date look at Providence Pointe Homes for Sale and Providence Pointe Neighborhood Information. This is a popular community located near Ballantyne in South Charlotte, NC. Providence Pointe homes were built and developed by Shea Homes. The community features a great ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 8
Three in a row this past weekend, and two more are coming this week.  Spring is here, and this is a sample of what the team members are doing.  Our winter marketing is kicking in now.  The homeowners in Franklin MA has a tough winter, and the inventory from February through March was slim to none...