Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Shelley Costello, Real Estate Marketing & Social Media Expert
(Creative Web Concepts USA.COM)
Comments 4
 5 Things Every Realtor is Missing Online There are 2 Million Realtors in the USThere are 1,063,950 Members of the NAR as of June 30, 201478% of members specialize in residential brokerage.5,090,000 Homes sold in the US in 201388% Purchased through a Broker or Agent429,000 Were New Construction.S...
By Art Welch, Broker
(Realty World Superstars)
Comments 3
Save Thousands on this Cool 4 bedroom 2.5 Bath HUD Home in San Tan Valley. This Cool 4 bedroom 2.5 Bath HUD Home in San Tan Valley is priced to sell! This Cool 4 bedroom 2.5 Bath HUD Home in San Tan Valley showcases: a spacious living area, a galley style kitchen with breakfast nook, and nice siz...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 45
There’s always good news and bad news in the real estate business.  This is good news for me, and most likely, it will be taken as bad news for most offline marketers who use direct mail marketing.Postage, as of May 31st, will increase by one cent (.01) and that means each postcard will cost .35 ...
By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
( HomeRome Realty )
Comments 18
Just Because I'm A Listing Agent...I find properties the Rome way. Just because I'm a listing agent, does not mean I can't help a few special buyers find their dream home. You will not find me showing or previewing houses every day.When someone is serious about finding a home, I send this message...
By Ginny Gorman, Homes for Sale in North Kingstown RI and beyond
(Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate)
Comments 8
A wise real estate woman once told me that it was wise to be dollar foolish than penny foolish when talking about Marketing!  Lo and behold, Barbara Todaro, wrote a post regarding how her brain works in being proactive positively when changes happen around her...like the increase in postage stamp...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant - http://sarahcolevaondemand.com/)
Comments 16
When it comes to presenting a luxury listing on Facebook I do things a little bit different.  First, I upload the listing as an album on Facebook.  I put all photos in, BUT I leave out a very important piece and that is the price.  The price is found when one clicks on the link to the website.  T...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 4
Another Condo Sold on Long Island courtesy of Lawrence "Larry" and Sheila Agranoff, Real Estate Associate Broker and RE Salesperson. Located in Plainview Long Island on Autumn Drive, we SOLD a 2 bedroom 2 bath upper level Floor Plan Condo at The Seasons in Plainview Zip Code 11803. This is a 55+...
By Yolanda Cordova-Gilbert, David Weekley Homes in Cinco Ranch
(David Weekley Homes)
Comments 8
Why homes are more expensive in Katy than other parts of Houston? I get asked this all the time. Homes are more expensive in Katy than other parts of Houston but there other parts that are more expensive. It depends what you are looking for if good schools are not a must have on your list then ma...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 10
Sarah Cole may be new to Active Rain, but she is not new to marketing, and we are fortunate that she has joined us.Enjoy this and other marketing gems in her blog, if you have not subscribed yet, go on over and do it now. When it comes to presenting a luxury listing on Facebook I do things a litt...
By Dale Palmer
(Wolfe Real Estate Group)
Comments 6
Lauderdale by the Sea - Video Tour Active listings from our MLS SystemLauderdale by the Sea Homes For SaleLauderdale by the Sea Condos For Sale Lauderdale by the Sea Real Estate - Information    Lauderdale by the Sea is a separate city from Fort Lauderdale and is located just north of the FortLau...
Growing up, we were always taught how much trouble drugs can get you in.The message was reinforced by everyone from my parents to our D.A.R.E. program.After getting a big slap from Facebook last week, I wonder if perhaps I should have listened to them.But this isn't a story of drug use.  It's the...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 1
There was a medium level of activity on the Twinsburg area real estate market, 10 houses and 3 condominiums were put on market this week, 5 houses and 1 condominium changed to contract this week. The price was changed for for 6 houses and 4 condominiums. 7 houses and 1 condominium were sold durin...
By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 3
Located just across the street from Ravenwood High and adjacent to the new Smith Park in Brentwood, you won't find a more scenic or tranquil location than this one.  Recently updated wtih a brand new kitchen that includes new cabinetry, new counters and appliances, you will fall in love with this...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 107
 If you want to be top of mind in your luxury real estate marketplace, you have to be the most knowledgeable agent in your area.   As we used to tell our clients, when asked why they should work with us and sign an exclusive representation, “we know where the bones are buried.”   This meant that ...
By Fred Griffin, Licensed Florida Real Estate Broker
(Frederick Griffin, Licensed Real Estate Broker)
Comments 136
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
This Sweet 4 Bedroom 3 Bath HUD Home in Coolidge in Heartland has a huge family open to the kitchen with plenty of counter space and cabinets for all of your storage and meal prep needs. All of the appliances in this Sweet 4 Bedroom 3 Bath HUD Home in Coolidge are present and the breakfast bar wi...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
Sweet 3 Bedroom 2 Bath HUD Home in El Mirage GREAT ROOM CONCEPT HOME! This Sweet 3 Bedroom 2 Bath HUD Home in El Mirage is almost new and is filled with beautiful neutral designer accents that make it easy to decorate. The great room in this Sweet 3 Bedroom 2 Bath HUD Home in El Mirage is finishe...
What are you doing RIGHT NOW to promote your real estate business? Blogging Referrals Door Knocking Online Marketing Social Media Print Ads Mail/Postcards Email Marketing Open Houses Other…  Whatever it is….you can make all of your marketing methods much more effective by integrating it with high...
By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 4
  There are some rules of real estate decorum that I wish hadn't washed away. Here's one. For many years, when an agent took an offer on a property, it was all but written in blood and on stone that it was to be expeditiously either accepted or countered or rejected.  None of this waiting to see ...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
Social media isn't the easiest place in the world to generate leads...Let me cover quickly what works and what doesn't work... Video - Luxury Social Media LeadsFree Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh