Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 68
    It’s common knowledge in the real estate world that “the eye buys.”  I use that phrase often, and I’m always mindful of that fact when I’m preparing my marketing materials.  What can I do to catch the eye of the reader is the important question that every listing agent should be asking. On th...
We work with a LOT of different businesses.  From real estate agents to car dealerships.  From lawyers to retail shops.  And if there's one consistent mistake that businesses make when it comes to social media, it's this: social media isn't about talking TO your customers. It's about having a con...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 68
                                When listings are scarce, we will search for fresh inventory wherever and whenever we can.  I passed a For Sale by Owner Sign while driving and thought I’d ask one of the agents in the office if he had seen it.  His response was that it was not his favorite method ...
By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 6
Happy Facebook Fridays, Rainers! This week I spent some quality time walking on my social media tightrope. I was focused and made sure I took time every day to give one of my main SM sites some attention. On "Facebook day" I made some long overdue updates to my profile, caught up with comments, ...
There's a lesson in every campaign for every business owner.  We just have to find it.  And so as we prepare for countless little brats to demand candy in exchange for not covering our house in toilet paper, let's look back on the case study of a zombie event I ran last year when I was working wi...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 33
                                      I just read a featured post written by Tammie White (I’m very late in reading this post) and I thought I’d share my opinion on “The Battle between Listing Agents and Selling Agents with IDX Websites.”  I’ll admit that it wasn’t that long ago (5 years) that I...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate)
Comments 16
Jenna's post reminded me of the first time I attended a Fair Housing seminar.  The room was packed with agents cramming their CE 3 Fair Housing hours.  Of course, Fair Housing is mandatory. The gentleman, an official in the Fair Housing office in Maryland, was one of the best speakers I can remem...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 20
                                                                                "Another Wise Homeowner Made The Right Choice" is The Kuney-Todaro Team's lastest "just listed" postcard.  With every postcard, we include an aerial view of the community or subjuct property.  There were two new list...
By Chris Ann Cleland, Associate Broker, Northern VA
(Long & Foster REALTORS®, Manassas, VA)
Comments 13
Coming Soon Status in the MLS?  What's the Point? If you are a member of the MRIS (Metropolitan Regional Information Systems) in the metro Washington, DC market, you will soon have the ability to enter a listing with a Coming Soon status.  The benefits would be that the property would be only vie...
By Jay Mecray - (480) 256-9771, #JayMecray #CommercialRealEstate #Arizona #Phoenix
(Arizona Property Solutions)
Comments 2
Nightclub / Bar / Lounge / Dance Club For Lease Phoenix     Contact: Jay Mecray Phone: 480-256-9771 Email:  Jay@AZ-Property-Solutions.com #JayMecray #CommercialRealEstate #Arizona #Phoenix #Chandler #Mesa #Gilbert #Tempe #Scottsdale Nightclub / Bar / Lounge / Dance Club For Lease Phoenix Listed a...
By Dagmar Sands, www.DagmarSands.com
(Real Estate International, Inc.)
Comments 0
When you are a Realtor in community, you want to do whatever helps residentsand business owners to do business together and to share information that benefitsthe entire community - this is exactly how www.JohnsCreekCityGuide.com began.We have interviewed business leaders, business owners, leader ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 3
Another Suffolk County Long Island Home was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and Real Estate Salesperson. This time it's in The Old Chester Hills Section of Huntington New York. This was a 5 bedroom 3 bath Farm Ranch that we SOLD in Huntington. The Buyer saw what ...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park Real Estate Consultant, REALTOR®
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR®)
Comments 5
Charming Home on .32 acres7801 Crazy Horse Dr Original wood floors! Built in 1929 on Pier and Beam Recently replaced in 2006 - Windows, Cabinets, A/C, Plumbing, Septic, Electric, Sheetrock, Insulation, Appliances, Light Fixtures, Tile Flooring. One of a kind property in highly regarded school dis...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park Real Estate Consultant, REALTOR®
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR®)
Comments 2
422 County Rd 278 Liberty Hill TX 78642 This is a great opportunity to own 15.36 acres of unrestricted acres with an Ag-exemption. The land is located between Leander and Liberty Hill. Property features a water well, septic and electricity,  large metal barn with 6 stalls, a tack room and feed st...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
​ This home has been sold. Contact Realtors Lawrence "Larry" and Sheila for current Long Island homes for sale at 631-805-4400 (c).   Old Chester Hills Home For Sale Huntington, NY 11746 Listed By By Lawrence "Larry" And Sheila Real Estate Associate Broker & Real Estate Salesperson Bunker Hill   ...
By Courtney Cooper, 206-850-8841
(All Seattle Homes for Sale: CooperJacobs.com)
Comments 50
Real Estate Press Releases To Increase Your Business: It's been almost two years since I wrote the last tutorial on writing a real estate press release, so it is time to update it with some more current ideas.  Writing press releases is part of Cooper Jacobs Real Estate's marketing plan and we re...
By Mike Linkenauger, Short Sale Realtor - Jacksonville FL
(First Coast Realty Associates)
Comments 46
How to Create a Real Estate Farm Area We're not creating Facebook farms on Farmville here, but instead providing a very effective, step-by-step method for creating real estate farm markets in only 50 days. We successfully utilize this same method within our brokerage company with our 50-Day Farm ...
By Valorie L. Ford, Valorie Ford & Co, Charlottesville/Albemarle Real
(Keller Williams Realty)
Comments 27
As you no doubt already know, the way that we present ourselves to others is much more than just words.  We are constantly being observed whether we realize it or not and the way that we stand or sit can say a lot about our confidence level. In the world of business it is vital that clients have...
By Karen Fiddler, Broker/Realtor, Laguna Beach & Lake Arrowhead, CA (949)510-2395
(HOM Sotheby's Intl Realty, 949-510-2395)
Comments 10
Busy Working or Busy Work?   The best Sales Manager I ever worked for once told me: "oh....and now that you are trained and ready to go....I never want to see your face again." I wasn't being fired....I was being sent into the field. That's where the potential customers are, not in the office. He...
By Sidney Kutchuk, Property Management & Sales Experts 951-217-6745
(Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745)
Comments 2
Landlord Communication Tips from The Best Temecula Property Management   Communication today is as important as it was years ago. When you own a business like a rental property, you should know this best. Temecula property management will be a lot easier if you utilize the most effective ways to ...