Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Mike Ouellette
Comments 11
For the past 9 years I've been playing professional hockey around the world. So how does a Canadian kid crazy about hockey end up in Hawaii of all places? Well, there's the the obvious answers of beaches, weather, surfing, palm trees, and adventure... but the driving force above and beyond all th...
By Art Welch, Broker
(Realty World Superstars)
Comments 2
Sweet 3 Bedroom 2 Bath HUD Home in Wittmann on 1+ acre, level lot with mountain views! This Sweet 3 Bedroom 2 Bath HUD Home in Wittmann is Move in ready and bring the horses and toys! The Sweet 3 Bedroom 2 Bath HUD Home in Wittmann has huge living room, split floorplan with large master suite, up...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
Sweet 4 Bedroom 3 Bath HUD Home in San Tan Valley. This stately Sweet 4 Bedroom 3 Bath HUD Home in San Tan Valley will have you saying WOW! This Sweet 4 Bedroom 3 Bath HUD Home in San Tan Valley has Attractive entry with arch way into the open Island Kitchen with tons of counter space. Family roo...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 12
 We are Realtors Lawrence "Larry" and Sheila Agranoff and we list and sell Condos at the 55 and Over Subdivision of Fairfield At St. James, Long Island NY 11780.  Buyers Ask: Where Can I Find Fairfield At St. James? You can navigate to Fairfield At St James by taking Route 347 to Moriches Road. F...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 43
Real Estate Agents have very challenging job - meeting some strangers sometimes at some strange place!How can they keep safe?The answer is in this re-blog from Laura Foreman . Safety is a top concern for many real estate agents, especially when meeting a client somewhere other than the office. Al...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 2
As Long Island Licensed Real Estate Associate Broker and RE Salesperson, Lawrence "Larry" and Sheila Agranoff have been successfully selling Condos in Nassau and Suffolk County NY. Selling or Buying a Long Island Condo requires extensive research, time, negotiation and sometimes patience. As an e...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 5
You can best your competition by constantly upgrading your knowledge, maintaining the highest professional standards and practicing politeness. A recent report by the Luxury Institute reported that 75 percent of wealthy customers across every generation (boomer, generation X and millennial) expec...
By William Johnson, San Diego Real Estate Voice, GRI CRS e-Pro CDPE
(RE/MAX Associates)
Comments 8
Laura Foreman has posted here some very important information that could actually save a life. I encourage everyone to re-blog this post and also encourage the AR staff to feature this post. The information is great and something all of us need to take action on. Simply read Laura's post and down...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 35
Safety is a top concern for many real estate agents, especially when meeting a client somewhere other than the office. Although showings, listing appointments and open houses are standard in the industry, they also leave an agent vulnerable being attacked by a stranger. This isn’t to scare you—mo...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 5
Happiness isn’t permanent; it’s a choice you make every day. Happy people aren’t passive about their happiness. They take an active role by adopting a positive attitude and fully committing to their happiness. Here are five tips to help you become happier each and every day. 1. Commit to growth. ...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate)
Comments 9
THIS POST INSPIRED BY NEIL COLEMAN, Please read Neil's post first:  HIRE A HOME INSPECTOR. WHAT'S WRONG WITH THIS PICTURE??? Hire a home inspector?  First you must find a home, then a contract.Hire an attorney??  Is the attorney going to show homes???  Discuss with someone you trust??   Who?  Unc...
By Kyle Reyes
Comments 76
Man, there are a LOT of people hating on Millennials these days.I didn't even realize just how bad it was until the article I published last week - With the Rise of the Millennial Comes The Fall of the Suit.I'm not sure if it's anger, jealousy or perhaps ignorance.  But there seems to be a lot of...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 98
 If you want to be top of mind in your luxury real estate marketplace, you have to be the most knowledgeable agent in your area.   As we used to tell our clients, when asked why they should work with us and sign an exclusive representation, “we know where the bones are buried.”   This meant that ...
By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 8
  Next summer I will celebrate my fiftieth year of continued service as a licensed Texas real estate broker. And in the main, it is how I've earned the major part of my living, and still do, now as a Keller Williams agent in Dallas. It's interesting how real estate brokerage has allowed itself to...
By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 23
   There are two relatively new practices which I admit that I don't fully understand.Real estate yard signs have been cropping up with riders that say "Coming Soon." I'm not sure what stage of the listing process those Coming Soon houses are in, but no one can find them in the MLS. So I suppose ...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
 Beautiful move-in ready Cool 3 Bedroom 2 Bath HUD Home in Maricopa in a quite neighborhood. Featuring open floorplan, This Cool 3 Bedroom 2 Bath HUD Home in Maricopa's kitchen has granite tops, black appliances, and breakfast nook open to great room. The Cool 3 Bedroom 2 Bath HUD Home in Maricop...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 28
 Private groups on Facebook are very inspirational, especially when the roster is filled with “like-minded” real estate agents.  General communication and sharing of what one is presently doing to create business can be very powerful to others.  No two real estate agents will perform the same tas...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 35
Your House Smells Like Cat PeeBeing a responsible listing agent means passing on bad feedback with the good. Our goal as the listing agent and seller is to get the property sold and that is only going to happen if buyers respond favorably to the home.  If the buyers agents are turned off then tho...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 35
How many real estate agents write blog posts about new subdivisions?  I think many agents who focus on selling new homes will write blog posts about local subdivisions that are being marketed by the builder/developers.  Bloggers, have you thought about buying domain names of subdivisions that are...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 17
What do you do with your client testimonials? Sprinkle them around on your website? Add one to your email signature? Include one or more on your personal brochure, your postcards, and/or your prospecting letters? Those are all good ideas and will help draw attention to the fact that past clients ...