Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Carla Starkie, Full service residential mortgage broker
(360 Mortgage, Inc.)
Comments 33
This morning I had a Realtor ask me what the heck she can do to get all these buyers that are in NO HURRY to get off the fence and buy a house already! :)Well, the #1 thing you can do is find them a house they HAVE TO HAVE.  But other than that.... is there any real way to motivate them?  Well, I...
As a new dad, I've got a lot to learn.  As business owners and professionals, we also have a lot to learn. Today's lesson hit me as I was trying to let my wife get some sleep.  I brought our 8-week-old daughter downstairs and spent some time playing with her, then tried to put her down for a nap....
By Connie Webb, | Cheyenne Real Estate
(Century 21 Bell Real Estate)
Comments 4
Are Open Houses Still Important in Selling a Home?   Three Reasons You May Want to Save Your Time   Whether you're in the early stages of the home selling process or your home has been on the market for some time, you may be considering hosting an open houses or two in order to welcome potential ...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
I really want you to get off to a great start in 2015... I am re-sharing some of my most popular articles... I hope this particular one gives you a strong mindset when looking for ot presenting yourself to a Luxury Home Seller... Real Estate Training – How To Market Luxury Homes My personal speci...
By Jenna Dixon, Associate Broker - Let's Talk Atlanta Real Estate
(DRA Homes (Atlanta, GA))
Comments 79
Are you still looking for a way to build a niche?   If you aren't, there can only be one of two reasons, you have already successfully built one OR you don't have a great system in place and you gave up! Whether it's geographical, like a farming a neighborhood or a zip code OR property type OR ho...
By Jay & Michelle Lieberman, Creating Calm in the Buying and Selling Chaos
(Keller Williams Realty - Westlake Village, CA)
Comments 1
Carla gives a few very relevant and great points of reality  why it is a mistake to wait to buy after winter.  This morning I had a Realtor ask me what the heck she can do to get all these buyers that are in NO HURRY to get off the fence and buy a house already! :)Well, the #1 thing you can do is...
By Deborah Laemmerhirt, CT, Ridgefield, Bethel,Kent,Brookfield, Newtown, Redding,Roxbury,Bridgewater, Luxury Homes, Water Front Properties, Equestrian
(Keller Williams Luxury Homes International)
Comments 0
Choosing the Best Offer For Your Candlewood Lake Home for Sale   You’ve worked hard on preparing your Candlewood Lake home for sale and have done enough research and consulting with your agent on the best price. You may already be receiving a number of offers from interested buyers. Having a plan...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 2
Top 7 Ways to Make You South Tampa Area Homes for Sale More Relaxing   Ever wonder why the home is everyone’s favorite place? One reason might be because it’s where we end a busy day as we relax and rest. Having a relaxing home is a priceless gem. That is why making your homes for sale in South T...
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages Connecticut)
Comments 39
There are many four letter words, but there is A Four Letter Word We Need To Stop Using In The Real Estate Industry.  That four letter word is SLOW, and we need to eliminate this word from our vocabulary.  This is a message we need to be reminded of every year around this time, because this is th...
By Dan Dee McGinnis, DTM, NADOTA, The Pumpkin Man
(Homesmart International)
Comments 2
  WHOPEE You Can Begin a New Task & Have Fun   This exciting idea came to me this week. What do you think? Do you do or did you used to do telephone prospecting? Watch this now! When you think about it, if you have ever done prospecting and quit, I would imagine the reason you quit is because you...
For all those of you who spend money on SEM (search engine marketing including Google ad-words), I'm about to ruin your day. Google is now encouraging people to NOT have ads served to them. We're talking about a new subscription service called Google Contributor.  It's still in a beta mode of sor...
By Sandy Mager
Comments 1
Remodeling Projects For Your McDowell Mountain Ranch Home   If you are selling your McDowell Mountain Ranch home, remodeling projects can greatly increase the value of your home. Remodeling projects that add value are those that potential buyers will perceive as valuable and are willing to pay ex...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
Comments 21
You may have heard of the “star-crossed” lovers, Romeo and Juliet. You may have experience times when everything seemed to go your way, times when the “stars aligned”.  Some call it kismet; others call it luck or joss. But, in our opinion the stars cross and align ALL the time. The big question ...
By Alicia Ale, Realtor Miami Florida Luxury Homes
(Miami Riviera, llc - Real Estate & Inmobiliaria)
Comments 0
What to Look for When Buying Waterfront Condos in Key Biscayne There are numerous reasons why seniors love waterfront condos in Key Colony Key Biscayne. It’s not just the beautiful weather, the breathtaking views or the grand amenities these luxury condos offer. Living in Key Biscayne waterfront ...
By Michael Downer
(Coldwell Banker Residential Brokerage)
Comments 0
Staging Tips for your Glenbrooke Townhome this Holiday Season   With the holidays just around the corner, it’s that time of the year where calendars are packed with parties and everyone’s budgets are strained with gift-givings. If you’re planning to put your Glenbrooke Townhome on the market, you...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 14
If you've read samples of my agent bios, you know that they all include some kind of personal information. It may be where the agent was raised, where they went to school, their hobbies, their charitable work, or something about their pets. Why? What does that have to do with their expertise as a...
By Kyle Reyes
Comments 14
Social media.  It's like the girl who told you she thought she might be pregnant 15 minutes after you dumped her. Today, we're having a candid conversation about social media.  Or, more specifically, trial by social media.  Because it appears that the whole "innocent until proven guilty" thing ne...
By Frances Flynn Thorsen, Author | Educator | Reputation Marketer
(Cross Channel Marketing Consultants)
Comments 0
Have you ever found yourself singing this lil' diddy?
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 2
If you’re like most agents, you want to have a presence on whatever social media platform is the most relevant at the time. First it was Facebook, and then everyone flocked to Pinterest. While these are great platforms for sharing photos and information about listings and tips for home buyers and...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Governors Square Homes An up to date look at Governors Square homes for sale and Governors Square neighborhood information.  Most of the homes in Governors Square were built in the 1970's. Many of these have had facelifts since then, so don't let the year built fool you! Large established lawns a...