Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 0
Click here to see more pictures and detailed information.     Schedule a Showing Lake Mary Homes for Sale Lake Mary Homes For Sale Search for Homes on MLS Homes Close to Where You Work Avoid Foreclosure What is Your Home Worth? Benchmark Moves You Dela Armstrong   Benchmark Real Estate Group, In...
By Kristen Correa, Graduate, REALTOR Institute (GRI)
(Ueckert Realty LLC)
Comments 5
  It's embarrassing. It's frustrating. And it's just downright sad. It's been so long since I wrote a blog post that I... I... I forgot my login ID and password! The horror. This year has been a whopper. Dirty words like chemo, death and divorce took the place of beautiful things like date night,...
By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 4
  One sure and empirical statement that can be made about the real estate business is that there are always those who figure out ways to trick a transaction into their favor. While not particularly new, here's one of those tricks that has been rediscovered by sellers, and how those sellers are at...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant -
Comments 33
 When you expose your clients' listings to social media audiences, don't forget to have your assistant or whoever helps you in keeping track of things, do a detailed report for your Sellers.  Not everyone thinks to do this.   For example, I recently did a listing blast.  This is something I do fo...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 29
Millennials, I Have One of Them, Still Learning to AdaptOh the ever changing real estate world, it is a moving target and keeps us agents on our toes. The newest group of buyers is the Millenial Generation. They will be the biggest entry into the real estate world over the next few years. I had o...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 32
There’s always good news and bad news in the real estate business.  This is good news for me, and most likely, it will be taken as bad news for most offline marketers who use direct mail marketing.Postage, as of May 31st, will increase by one cent (.01) and that means each postcard will cost .35 ...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
A great way to meet Luxury Home Clients is in an Open House...Here are some quick tips on how to capture them as clients... Video -Luxury Open House LeadsFree Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 29
This is just a follow up blog post on my direct mail marketing campaign for land for Eric Buliung, one of my team members who works with builders.  One of Eric’s builders has a “land bank” scenario and when an individual lot call comes our way, Eric’s builder signs a purchase and sales on it.  I ...
By Art Welch, Broker
(Realty World Superstars)
Comments 2
What a Sweet 4 Bedroom 2 Bath HUD Home in Buckeye with four bedroom, two bathroom home with a three car garage located in Westpark. This Sweet 4 Bedroom 2 Bath HUD Home in Buckeye has so much to offer. Entering this Sweet 4 Bedroom 2 Bath HUD Home in Buckeye you have a very open living room and t...
By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 3
  There are some rules of real estate decorum that I wish hadn't washed away. Here's one. For many years, when an agent took an offer on a property, it was all but written in blood and on stone that it was to be expeditiously either accepted or countered or rejected.  None of this waiting to see ...
By Pamela Seley, REALTOR®, CA BRE #01824145 Real Estate - Call 951.491.4063
(West Coast Realty Division)
Comments 6
I'm so relieved to hear, from one of the top influencer's on the web, Neil Patel, that backlinks for SEO are out, and user experience is in.Why am I relieved? Because I never really understood all the "backlink" stuff. I think I was linking just to link because google liked it, but apparently goo...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 1
Top 4 Possible Hidden Dangers in a Carillon Lakes Community Home Danger is just around the corner. In fact, they can even be right inside your Carillon Lakes community home. Sometimes they are obvious, but most of the time, they can be perfectly hidden in plain sight that you won’t even suspect t...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 1
Top 6 Regrets of First-Time Homebuyers in Grasslands Lakeland Florida Buying a Grasslands Lakeland Florida home is often people’s first major investments. And when a big decision is at hand, there is always that fear of making a mistake we would regret. The good thing is that many people openly s...
By Jason David Maddox
Comments 2
621 MAIDEN LN EASTPINOLE CA 94564 $549,000 | 4 BEDROOMS | 2.5 BATHROOMS | 2 CAR PARKING | 2205 SQUARE FEET | MLS: 40700002 Welcome! This beautifully designed high-end home boasts a spacious open floor plan in a private location. Upgraded kitchen with maple cabinets, granite countertops, and stai...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 0
Prominence: The Hottest New Community of Luxury Homes Along 30A Nestled between Camp Creek and Deer Lake State Park on the north side and south side of Scenic Highway 30A, and adjacent to Watersound Beach on the east side, The Town of Prominence is set to be the next most sought-after location fo...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 0
Top 6 Things to Do When Viewing Homes for Sale in South Tampa Area One of the important stages of buying a house is the viewing. Some people spend only 20 minutes viewing a property that is going to be their home for many years. Sadly, they live to regret this. When viewing homes for sale in Sout...
By Deborah Laemmerhirt, CT, Ridgefield,Wilton,Greenwich,NewCanaan, Brookfield,Newtown,Roxbury,Bridgewater,Washington,Sherman, Luxury Homes,WaterFront,Equestrian,NewConstruction
(Keller Williams Luxury Homes International)
Comments 2
Top 6 Inexpensive Kitchen Upgrades for Your Lake Zoar Real Estate The kitchen is oftentimes used as a gathering area in most homes. Family and friends come together in this spot close to where meals and appetizers are being prepared. Indeed, it is a place where families spend significant amount o...
By Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC, Small Office, Big Service
(Waters Realty of Brevard, LLC)
Comments 176
I just had a guy stop by my office about an hour ago to promote his printing and business card business.   I was busy but  I took his card .  Later on I went to the web site on the card. The web site was functional although not too impressive.   My attention was drawn back to the business card he...
What are you doing RIGHT NOW to promote your real estate business? Blogging Referrals Door Knocking Online Marketing Social Media Print Ads Mail/Postcards Email Marketing Open Houses Other…  Whatever it is….you can make all of your marketing methods much more effective by integrating it with high...
By Doug Buenz, The 680 Group
(Venture | Sotheby’s International Realty)
Comments 0
7 Best Tips to Keep Your Pleasanton Home for Sale Pest-FreeA clean and pest-free home is not just essential to your family’s well-being. It is also an important factor especially if you are planning to put your Pleasanton home for sale on the market. Potential buyers will surely be turned off wit...