Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Waynette Hoover Araj
(RE/MAX Central Realty)
Comments 1
Denton NC Home for Sale - 8915 New Hope Beautiful one-level living country home in Denton, North Carolina! Located on a 1.30 acres of land in Southwestern Randolph County, this solid brick home features new roof, new heating, ventilation and air conditioning, replacement windows and an over-size...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
Why Your Carillon Lakes Home Isn’t Selling   If your Carillon Lakes home for sale isn’t attracting buyers for a few weeks, or even months, then you have a good reason to be worried.   There are several reasons why a home doesn’t sell. Some of these reasons are beyond your control, but the good ne...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(The Ballen Companies, TBG, TBM, ASAN)
Comments 28
Paying for results vs. paying for frillsAs I travel and teach real estate agents about online marketing and internet lead generation, I'm often asked the same set of questions. I've decided to start sharing them in a series called Q & A with Lori Ballen. The Question:Do you have any a...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730)
Comments 28
Go Ahead Hang Up on Me! Telemarketers are on my last nerve. Every day we agents get these calls and they start right in acting all friendly then getting down to why we need their products or services. This can be such a time waster therefore I try to tell them very early in the conversation that ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 41
Teamwork is a word that’s used, abused and is usually not exercised as one would expect it to be.  Every real estate agent is a member of a team, unless that agent is a one man/woman show.  Every real estate office can and should be referred to as a team, but is that how it actually works? I’d l...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Realtors Lawrence "Larry" And Sheila SOLD another Condo at Leisure Village in Ridge Long Island. Buyers are out and about looking at 55 and over communities, and they like that this is a 24 hour guard-gated community. They also like that Leisure Village has a very active clubhouse hous...
By Amanda and Jared Christiansen, YOUR Fort Wayne Realtors, Century 21 Bradley.
(Century 21 Bradley (260)704-0843)
Comments 173
If any of you know me at all, you know that I love Facebook.  It's where a LOT of our business has come from over the years.   It's been more from my personal page than business page, as I believe interaction, connection, and transparency are key.   If you're using your business page ...
By Julie Booth, Keeping the parties informed of the escrow process
(Booth Escrow, LLC)
Comments 8
Listing Agents:  You can save your sellers hundreds of dollars when paying off an FHA loan by making sure that their closing is scheduled for the 3rd week of the month.You see, FHA has language in their Notes that says "Borrower has the right to pay the debt evidenced by this Note, in whole...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 16
As Long Island Realtors, we have been asked by several Buyers: "Will You Tell Us Which Neighborhood Is The Best For Us"   Although we will show our Buyers any community they wish to see, we won't advise them which is the best. Besides the price of a home, the size of the home, or th...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 51
What is the job of a listing agent?  Most will say it’s to market, and I agree with that mindset.  The main focus is marketing, but to whom?  I’d like to think that most buyers have the common sense to attach themselves to a buyer’s agent before they begin their home search. Assuming most buyers...
By Ginny Gorman, Homes for Sale in North Kingstown RI and beyond
(Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate)
Comments 15
What Crowdtilt Will Do For Local RI Business   A local clothing store that has been a mainstay of Wickford RI main street for decades (7 to be exact!) turned to Crowdtilt (an on line crowd funding source) to raise money to salvage them from bankruptcy.  In less than a month over $150,000 was rais...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 33
This is a postcard that reflects one of Lorraine Kuney’s most recent sales.  She acted as a buyer’s agent for one of her sellers, after the seller’s home was under agreement.  I always provide a postcard for each of our listings that announces “just listed” and then “sale pending” and “closed an...
By Magnus Title Marketing
(Magnus Title)
Comments 0
Build Your Brand and Build Your Business Model to be EFFECTIVE, PROFITABLE and BULLET PROOF   Personable Knowledgeable Current Competitive Unique Compliant    Our tried ‘n true Dream Team of marketing specialists is ready to share their expertise with you.  They have what it takes to fill every g...
By Darren Copeland, Darren Copeland
(Leader One Financial)
Comments 3
Real Estate and Video Marketing make the best sandwich and I should know...You see I grew up in Kansas City and we have the best BBQ hands down! One of my favorite places is Arthur Bryant's; where the perfect brisket sandwich is made with two slices of white bread, some BBQ sauce that my dad ...
By Lance Owens (RS), Luxury Real Estate and Vacation Property sales
(LUVA Real Estate )
Comments 1
Aloha, Lance Owens (RS) here with LUVA Real Estate.  I have done many listing presentations, and at times it can be difficult to explain, in words how an online presence is and what it means to you.   So if I am going to talk to you about being online, I need to have you online!  Research also sh...
By Anna Banana Kruchten, Phoenix Real Estate Agent, CRB, CRS 602-380-4886
(Phoenix Property Shoppe)
Comments 27
What does 110 degree temperature feel like in Phoenix?   A fellow agent from NH, Scott Godzyk, asked me this question.  It got me thinking - what does 110 degrees feel like?  To a Phoenician 110 degrees is really not THAT hot. Seriously, it's just not THAT hot!  When it gets to 115+ degrees t...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 16
You know I preach all the time about staying in touch with past clients and sphere of influence.  I don't just preach it - I do it. Every Thursday morning.  A few years ago I wrote only occasionally, and not on the same day of the week. My list was growing, but slowly.  Once I started mailin...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 2
Undeveloped land is a rare find today, especially undeveloped with access to town water and town sewer.  Those are the two utility improvements that are necessary to develop a density concept. I thought I'd share my thoughts on developing land today.  I know it's not a popular topic, but ...
By Tammie White, TW Realty Group, Franklin TN, South of Nashville
(Benchmark Realty, LLC (615) 495-0752 or
Comments 2
What Type of Offer Would Entice a Home Buyer to Use My Services? I received a postcard in the mail today from a real estate agent looking to connect with home buyers. I love to receive these to see how other agents are marketing to consumers.  Tennessee doesn't permit buyer's rebates, how...
By Wade Webb
(Royal Lepage Kelowna)
Comments 2
    I believe every agent has a goal for real estate freedom by creating a healthy income stream and to have a business to sell and an exit strategy at the end of their career. Why does this not happen for everyone and only for the very few in real estate? Tony Robbins said “Shift, change happens...