Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Ron & Alexandra Seigel, Luxury Real Estate Marketing
Comments 67
What works in  creating a brand in your real estate market place is focusing on your audience.  Choosing colors follows the same logic.  So when you are thinking of branding yourself, think twice and don’t necessarily default to your tastes. Take a moment to analyze why you are creating your bra...
By Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo
(Dagny's Real Estate)
Comments 117
I Plan On Being A Millionaire Today All I need is a post and some comments, and I am there !   It was so exciting on the way - what will it feel like on the other side?   I have made a lot of friends, some of whom I will see today at Ginny's Meet Up, and had some business transactions result from...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 16
Is a 55 And Over Community Right For You Now?    Are you an Empty Nester wanting a smaller home with no maintenance requirements?    Do you want to stay close to family and friends and not move away from the Long Island you know and love?   Then you should call Realtors Lawrence "Larry" and Sheil...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park & Leander, REALTOR® CRS GRI
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR® CRS GRI)
Comments 15
OH MY! 4 Day's Left Before Christmas Last Minute Shopping Ideas You can get gift cards in the checkout line of most major supermarkets, at your favorite retailers, or online. Amazon is selling their gift cards in cute little tins    Candy is one of those all-purpose gifts But if you're looking fo...
By Carla Muss-Jacobs, Principal Broker/Owner, Buyer Focused ~ Buyer Results
( | (503) 810-7192 Portland Metro Exclusive Buyers Agent | 100% Buyer Representation ~ 100% of the Time)
Comments 71
This is Why You Do Localism Posts! If you're new to ActiveRain, or a lifer and need a boost, kick in the pants, a "get moving" inspiration . . . I hope this post rejuvenates you into doing LOCALISM posts. Here's what happened today: I have a tracker on my site and from time-to-time I'll check it ...
By Will Hamm
(Hamm Homes)
Comments 14
Well, down to the last 15 cookies tins to deliver, that makes 112 total.  Yes not everyone gets them every year, but people that refer me this year or people that have closed deals in the last 3 years are the ones that got some for sure.  At a birthday party last night for a great gal that just t...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park & Leander, REALTOR® CRS GRI
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR® CRS GRI)
Comments 5
Lago Vista Lot For Sale  *Lake Travis Views* Extraordinary views from Lake Travis Lot in Lago Vista, this cul-de-sac lot is ready for your dream home on buildable lot. Unrestricted view of Lake Travis allows new owner/owners to enjoy breathtaking sunsets, enjoy Lago Vista fire-works from distant ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 34
The end of this year has been a busy time for the team members.  The listings that happen to be the last of our resale inventory to remain on the market are now generating multiple showings and written offers.  Everything sells eventually, and it’s the old rule of supply and demand at its best n...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 15
A quality lead is only a phone call away. As a real estate professional, you spend much of your time on the phone with current clients. However, a quick call to your past clients can help you plant the seeds for future referrals. Here are three reasons to hop on the phone and call your clients. C...
Young.  Is it about age...or is it about a state of mind? I'd argue that it may be neither. Since I was a kid, I've been told that I am an "old soul".  Yet now that I'm older, I like to think that I have a youthful perspective on business.   Let's face it.  As we get older, many people become jad...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 32
I just read an e-newsletter written by Marte Cliff, and I thought I’d share my thoughts on the topic of marketing during the holiday season.  There are many who do not market at all during the holidays, and I feel very strongly about this topic. My job description is marketing for my team member...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 21
    Here Is An Opportunity In The Heart Of East Norwich Long Island Where You Will Find A Home With Spectacular Golf Course Views! Priced at an unbelievable price of ONLY $699,500.   This one-of-a-kind unique home meets the demands of many who are looking for that extra special space.  As you ent...
By Sharon & Bruce Walter, West Lafayette homes for sale
(Keller Williams Realty Lafayette, IN)
Comments 8
    West Lafayette IN 47906 Harrison Highlands waterfront property for sale on pond near Barnett's Creek Elementary and Purdue Research Park.             BOUGHT !!!!!!       West Lafayette IN 47906 Harrison Highlands waterfront 3 bedroom 2 1/2 bath home for sale is now a closed;  congratulations...
You've been going about it all wrong.   You thought you were making more money by spending less money.  You thought you were growing the business by tightening your belt. You were wrong. This is the quick lesson in how to give yourself an immediate raise by spending more money. What's Your Worth?...
By Pete Cullen, & Bailey Properties-Two Local Names You Can Trust
(Bailey Properties, Inc.)
Comments 3
The California Association of Realtors has released new information on what millenails are looking for in their agents when looking for homes. The number one attribute that millenials are looking for in their agents is responsiveness, likely in the form of timely email response.  For the full run...
By John DL Arendsen, Contractor, RE Brk, Factory Built Home Dealer/Devl
(ON THE LEVEL General Contractor, Crest Homes Factory Built Housing Dealer & Developer & TAG Real Estate Sales & Investments)
Comments 0
Very good commonsensical suggestions for all of us. That's what I love about AR. We're all a bunch of little sparks just looking for those 110v recepticals to stick our finger into for that little recharge. Big Thanks!   Have a Very Merry Christmas and a Happy, Healthy and Prosperous New Year! A ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 21
Marketing needs to continually evolve, and its complexion continually change with new and refreshing tactics.  Some of it takes courage.  Some of it requires one to step up to the plate, and take a swing.  We might strike out on occasion, but the odds are in our favor.  If we don’t test the wate...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 32
You already know the importance of first impressions. They're the reason you ask your listing clients to give their homes curb appeal.         They're the reason why you encourage clients to clean their homes from top to bottom, get rid of ugly aromas, and even stage for best effect. They're the ...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 21
Consumers and business customers are highly educated and knowledgeable about a product or service before they meet you.  They don't need a purveyor of information as much as they need an assistant buyer.  A skilled salesperson will help a prospect decide by asking the right questions.  Unfortunat...
By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 7
Rothwell Realty Inc. will have a totally different marketing approach than I've put out since 2006 when I started in real estate and then became Hella Mitschke Rothwell, Broker/Owner of my sole proprietorship brokerage in 2009. In 2015, and as the designated officer of Rothwell Realty Inc., I nee...