Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 31
 If you want to be top of mind in your luxury real estate marketplace, you have to be the most knowledgeable agent in your area.   As we used to tell our clients, when asked why they should work with us and sign an exclusive representation, “we know where the bones are buried.”   This meant that ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 40
 Not everyone is a top producer, but those who may not be in that category should use his/her office affiliation to satisfy that status.  There are real estate offices that rank highly, and those real estate offices are not filled with top producers.  To not utilize this ranking is a marketing er...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 13
 Private groups on Facebook are very inspirational, especially when the roster is filled with “like-minded” real estate agents.  General communication and sharing of what one is presently doing to create business can be very powerful to others.  No two real estate agents will perform the same tas...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
Picturesque Setting In Huntington Long Island is what you will find at this just listed Farm Ranch Nestled in the Elwood School District #1, courtesy of Realtors Lawrence & Sheila Agranoff.                                                                                            Priced At $700,0...
By Yolanda Cordova-Gilbert, David Weekley Homes in Cinco Ranch
(David Weekley Homes)
Comments 8
Can I change things in a finished inventory home? I get this question a lot even from the realtors. It depends on what it is. We cannot add structural items period.. No, we cannot change the brick color it is on the home. Yes we can add fans, gutters, do some paint color changes not the whole hom...
By Stacey Smith, Your Orange County Beach Cities Realtor
(Michael Plummer Group)
Comments 74
Facebook Business/Fan Page... A Few Tips to Help You Get Started.. This past Wednesday I sat in on an Activerain University webinar that was talking about Facebook Farming by Chris Alston. Chris shared a lot of great tips on how to get to the point of generating leads from facebook. Here are a fe...
By FRANK LL0SA Esq.- Northern Virginia Broker .:.
(Northern Virginia Homes - FRANKLY REAL ESTATE Inc)
Comments 51
(updated 1-2014) You may have heard of the "10 Days of Hell" for lead conversion (link), so I have invented something better! You guessed it! "9 Days of Hell". Why do in 10 days what my system can do in 9 Days?! Ok, so I can't go with that name, how about the P90X of Real Estate Lead Conversion?...
By Kyle Reyes
Comments 73
Man, there are a LOT of people hating on Millennials these days.I didn't even realize just how bad it was until the article I published last week - With the Rise of the Millennial Comes The Fall of the Suit.I'm not sure if it's anger, jealousy or perhaps ignorance.  But there seems to be a lot of...
By Scott Pierce, Founder & Chief Evangelist at Listings-to-Leads
Comments 0
This blog post is a training aid for our webinar on How to Dominate Your Farm Area via Facebook Advertising using Landing Pages from Listings-to-Leads. See the 'How to TOTALLY Dominate Your Farm Area for Buyer & Seller Lead Generation vai Facebook Advertising and More!' recorded webinar at the bo...
By Art Welch, Broker
(Realty World Superstars)
Comments 0
Cool 3 Bedroom 2 Bath HUD Home in Mesa. Save Thousands! This Cool 3 Bedroom 2 Bath HUD Home in Mesa with low maintenance desert landscaping is centrally located in the subdivision. The Cool 3 Bedroom 2 Bath HUD Home in Mesa features a huge fenced yard, private pool, vaulted ceilings, split floor ...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
This Sweet 3 Bedroom 2 Bath Manf. HUD Home in Phoenix is perfect for all! Enter into a well-lit and spacious formal living area with this Sweet 3 Bedroom 2 Bath Manf. HUD Home in Phoenix. From here in the Sweet 3 Bedroom 2 Bath Manf. HUD Home in Phoenix, look beyond to the island kitchen and larg...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 33
How many real estate agents write blog posts about new subdivisions?  I think many agents who focus on selling new homes will write blog posts about local subdivisions that are being marketed by the builder/developers.  Bloggers, have you thought about buying domain names of subdivisions that are...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 33
Your House Smells Like Cat PeeBeing a responsible listing agent means passing on bad feedback with the good. Our goal as the listing agent and seller is to get the property sold and that is only going to happen if buyers respond favorably to the home.  If the buyers agents are turned off then tho...
By Dorie Dillard, Realtor-Canyon Creek- NW, Austin TX Homes For Sale
(Coldwell Banker United Realtors)
Comments 35
 Is Your Home Staged Like a Broadway Production?Creating the right setting for any show begins with staging and fashioning the right background for the presentation. Show patrons love the excitement of an “Opening Night” and are expecting something special! It’s no different when a buyer comes in...
By Alicia Ale, Realtor Miami Florida Luxury Homes
(Miami Riviera, llc - Real Estate & Inmobiliaria)
Comments 1
6 Security Essentials When Selling Your Key Biscayne Waterfront CondoIn the previous article, we listed some ways to host a successful open house for your waterfront condo in Key Colony Key Biscayne. This time, we’ll discuss the security essentials that you need to keep your home safe not only du...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 1
6 Tips on Moving to a Lakeland 55+ Communities Real Estate on a Budget Moving to a new home can be both stressful and costly. But after getting your home sold by a Lakeland 55+ communities real estate broker, this is the inevitable next step. Thinking of your move early on can potentially help yo...
By Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers.
(UTR Texas Realtors)
Comments 2
Mustang Crossing Alvin Market Report  There have been 14 homes sales in Mustang Crossing - Alvin since December 2014. The prices in Mustang Crossing - Alvin ranged from a low of $152,000.00  to a high of $205,000.00. The median sales price is $168,250.00 with an average price of $173,842.00.  The...
By Kyle Reyes
Comments 7
 Even though I worked in journalism for nearly a decade, I didn't understand the power of a publicist.If anything, I hated them.When studying journalism in college, we were taught that journalists are good and public relations people are bad.  Many professors created this imaginary battle in whic...
By Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers.
(UTR Texas Realtors)
Comments 3
Forest Heights - Alvin Market Report  There have been eight homes sales in Forest Heights  - Alvin since December 2014. The sales price ranged from $163,000.00 to a high of $249,214.00. The median sales price was $125,402.00. The average days on market is 88. Currently there are two homes for sal...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 3
Top Things to Do and Places to Enjoy in Seaside FL Seaside is one of the most sought after communities to buy 30A luxury homes. Seaside is known for its idyllic setting, with pastel homes along 30A set against pristine beaches of the Emerald Coast.  Whether you are a 30A resident or a tourist, yo...