Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 65
Several agents have recently mentioned starting a team and asking my opinion on how to do it.  I thought I’d share my thoughts, and let me preface this post by saying there are many ways to create a team.  There are many reasons to create a team.  Every team leader has a different style and a di...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 120
Right now I'm working on articles for a full color glossy magazine that one of my clients will distribute to homeowners via his 40+ agents in the field. It will center around remodeling projects that add the most value, staging, inexpensive fix-ups, and tips on what buyers are looking for today. ...
By Michael Jacobs, PasadenaCA Real Estate Representation 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 38
  It’s Time To Take Down That Christmas Tree If Your Home is For Sale     Check the calendar.   It’s January 24, 2015   Nearly a month after Christmas.   It’s Time To Take Down That Christmas Tree   Especially If Your Home Is On The Market For Sale   This past week I was previewing homes as I do ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 12
If you're interested in a Single Family Home in Nassau County Long Island with a Gated Entry, you may want to know more about The Horizon At Jericho.     Nestled on Annette Way in Jericho New York, you can reach The Horizon from The Long Island Expressway Exit 41N To Jericho Tpke East, To Robbins...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 42
Why does marketing work for some and not for others?  Marketing is a method of finding and connecting the potential client to the marketer.  To accomplish this task, one needs to understand and mirror the potential client.  After reading a well written post by my friend, Jenna Dixon, titled “Pla...
By Ted Cantu
(i Cantu Media LTD)
Comments 3
Here are the top keywords that pop up when searching for the term - real estate investors - in Google trends, ( This is a tool that will help you find the correct keyword search terms and also show you hot cities and metro areas where these keywords are being searched.   It...
By Kyle Reyes
Comments 12
A couple of weeks ago, my brother was driving down the highway when he noticed a decked out truck loaded with LED lights.  The vehicle wrap indicated that the truck belonged to a company specializing in the lights.  The wrap talked all about how technologically advanced the company was. My brothe...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 18
Direct mail marketing gets results - and if you don't agree, here is just one example! What it needs is - new ideas. And who else can be better than Barbara Todaro ? This is a sample of the most powerful postcard that a homeowner can receive.  The sale pending postcard is sent after a purchase an...
By Mary Ellen Vanaken, North Atlanta Luxury Home Specialist
(Keller Williams Realty)
Comments 2
Jamestown Home in Alpharetta Sold by Mary Ellen Vanaken Team   This home on Scarlet Drive sold for $353,615 which was over $10,000 more than the listing price. The Mary Ellen Vanaken Team real estate agents were excited to help the new homeowners purchase this property in the sought after commun...
By Eileen Burns, FL Luxury Homes Hollywood Lakes,Golden Isles/Beach
(Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach)
Comments 7
 Welcome Active Rain Newbie "First Posts" by Eileen Burns   Real Estate Relevant Information here in Active Rain Joining real estate social media giant Active Rain becomes more exciting with member participation. Please click on the stories and comment so Newbies can feel the magnitude of our ass...
By April Tammarine
Comments 6
4 bedroom 3 bathroom home Tramonto AZ. Popular San Marco floor plan features french doors open to shaded courtyard. Majestic mountain views from the back yard of this 4 bedroom 3 bathroom home Tramonto AZ.  Amazing architecture awaits you inside this 4 bedroom 3 bathroom home Tramonto AZ. Planta...
By Lydia Puller, Realtor, San Rafael Luxury Homes for Sale
(Alain Pinel Realtors)
Comments 1
Don’t Miss The 8 Best Places to Visit In San Rafael CA   If you are planning to buy a luxury home for sale in San Rafael CA, you’ve picked the perfect place!     San Rafael luxury homes for sale are located in a community that provides the perfect environment for families and people of all ages w...
By Johnny Morrow, Simple CRM Development
(Track The Lead)
Comments 3
Simple Real Estate Blog Structure for Lead Generation This is part 3 in the Real Estate Blogging Series. In the last blog we went over the 4 principles to consider before you blog. Now that you know which niche area you want to generate leads from, lets talk about how to structure the blog so tha...
By Kerry L Klun, 321-626-5868
(Palm Realty)
Comments 5
This wonderful, incredibly clean and pristine, move-in ready home is now under contract! Built in 2006, this home is truly one of the cleanest and most well kept homes I have every sold.  With 3 bedrooms, 2 baths and a gorgeous professionally landscaped backyard, the Buyers have many happy years...
By Johnny Morrow, Simple CRM Development
(Track The Lead)
Comments 3
Real Estate Blog Rules This is the second in a multi part series on real estate blogging. Go here to see the introduction: Intro to real estate blogging. Before you start blogging, take some serious time to determine who your target audience is going to be. Which niche do you want to receive lead...
By Debra Gould, The Staging Diva
(Staging Diva / Six Elements Inc.)
Comments 53
Many home stagers have written me to ask what I think of  virtual home staging software. In my opinion there are two types of “virtual staging.” The first (which I practice), is virtual because I don’t actually go into a client’s home but I give them virtual staging advice by phone based on photo...
By Anthony McCullough
(Keller Williams Realty of Buckhead)
Comments 3
Keller Williams Agents Utilize Virtual Assistants to Maximize Productivity   Keller Williams agents have always been ahead of the game when it comes to technology and will be the first to tell you how essential it is in their business. However, real estate agents are in business to sell property...
By Karen Anderson, San Pedro/Rancho Palos Verdes Neighborhood Expert!
(Keller Williams Realty-L.A. Harbor)
Comments 1
DOWNLOAD MY FREE MOBILE APP and it will enter you in a contest to win $50,000 toward your next home!
It's causing the death of a generation. Or at least the communication of the millennial generation. And we're all becoming infected. My wife is trying to save our family. She's identified an antidote. It's called "20 minutes of no technology during dinner". If my symptoms are particularly bad, sh...
By AZ SEO Expert: Phoenix SEO Consultant
Comments 33
As marketers (and consumers), we know that testimonials are one of the most effective ways to turn prospective clients into actual buyers. Yet, as valuable as this marketing tool is, most websites do it ineffectively and some actually harm their own rankings with on-site testimonials. Mistake #1:...