Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 53
The town of Franklin MA is experiencing an extreme sellers’ market, and there is a great demand for fresh, resale inventory.  On the flip side of this equation is the new construction market.  Builders are buying parcels of land faster than a nail gun can shoot a nail!! Builders and agents who s...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 42
When we market, we must be in the right frame of mind and be able to focus on our subject matter.  We need to be clear-minded and think about nothing other than the topic that we are reducing to writing.  How do you clear your mind of all other thoughts? What works best for me is to focus on som...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 34
In the realm of strategic branding, the ultimate coup is creating and defining your own brand category and then becoming the “category killer” (think Kleenex, Scotch Tape, iPod). This is what you want to strive for in marketing luxury real estate: staking your claim on a market niche that is unc...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 2
      I have never been to a John Maxwell event. I do like how other folks think. When we strive to learn, be better and to be at the top 10%, we are saying something.   John Maxwell is a master thinker.  I have learned so much from him about thinking.   I used to just get on the hamster wheel an...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 5
  Closed Single Family Homes For The Month Of February 2015 in Franklin MA   This has been an unusually extreme winter in New England, and the Franklin MA real estate market took it on the chin.  There was only one day in February that was above freezing, and it snowed every day throughout the m...
By Brian England, Realtor, MBA, Real Estate in East Valley AZ
(Arizona Focus Realty)
Comments 7
Barbara Todaro is a master in the realm of marketing, so I always enjoy her posts with marketing tips and such.  This is a nice read, so I wanted to share. When we market, we must be in the right frame of mind and be able to focus on our subject matter.  We need to be clear-minded and think about...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 4
Located in Holbrook Long Island, there's a lovely community that is run by a homeowner's association known as The Colony.   Here is the Community Profile brought to you as a courtesy by Lawrence "Larry" and Sheila, Real Estate Associate Broker and RE Salesperson:   The Colony is a 24 hour guard g...
By Kyle Reyes
Comments 12
So we've spent a couple of weeks now dealing with this whole "RFP" application for a prospective client. A buddy of mine who is a business consultant sums it up nicely. "Request For Propaganda." Isn't that really all that it is, besides a huge pain in the butt? "Here - look at us - we are the bes...
By John Helmick, Success Coach & Home Inspection Co. Owner
(John Helmick Success & Ohio Property Inspection Services)
Comments 10
I am dating myself, but the masters of this were Madonna....and Cher.  (I thought Prince would also be one of those people, but...thankfully, he wasn't and just disappeared after he tried to be "The Artist formerly known as Prince"!) Both Madonna and Cher would continue over a long career to rein...
By John G. Johnston, An Exclusive Buyer's Agent ~ Westcliffe, CO
(John G. Johnston & Associates, LLC)
Comments 18
Marketing vs. Selling The importance to you between these two concepts might be influenced by the size of your company.   Major companies with name recognition spend a lot of money to market their name.  Examples in the real estate industry would be Sotheby's, Berkshire Hathaway, Century 21, Stew...
By Odaly Victorio, Marketing Expert
(Research Coast Realty Team at Keller Williams Realty Port St. Lucie)
Comments 57
Have you ever gone into a listing appointment knowing you're following an area's 'top producer'? Why should this client choose you after speaking to them?   If they kept the appointment with you, in all probability the 'top producer' didn't close them.  Chin up! Go in and show them how you are di...
By Art Welch, Broker
(Realty World Superstars)
Comments 4
Good things come to those who wait for a Great 5 Bedroom 3 Bath HUD Home in Maricopa and now is the time to stop waiting. This incredibly priced Great 5 Bedroom 3 Bath HUD Home in Maricopa will be yours if you act. This Great 5 Bedroom 3 Bath HUD Home in Maricopa in Sorrento has large formal livi...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 26
That's what potential clients here on Long Island's North Shore Said... No, I Don't Want To Do It!   Homeowner: We are not going to pack away our personal items.   Larry: Okay, but remember you want to sell this house as quickly as possible, and the goal is to be able to get as many people as pos...
By Tammie White, Franklin TN, South of Nashville
((615) 495-0752 or www.FranklinHomesRealty.com)
Comments 17
The Greatest Game Ever Played is based on the real life events of Francis Ouimet, an amateur golfer who was born into a poor immigrant family. Ouimet overcame tremendous odds to play in the 1913 U.S. Open. When he finally qualified, he went up against some of the toughest players in the game incl...
By Mike Young, FHA 203k Consultant 707-812-7668
(203kOnLine.com, covering California & most other states)
Comments 0
Can I take an 8-unit building & convert it to 4 units with a 203k? This is one of the unique aspects of a 203k loan. You can take 5, 6, 7, and 8 unit buildings which are considered "Commercial" buildings and convert them to one to four residential units under this program. Years ago we had such a...
By John Helmick, Success Coach & Home Inspection Co. Owner
(John Helmick Success & Ohio Property Inspection Services)
Comments 12
  John Maxwell is a master thinker.  I have learned so much from him about thinking.   I used to just get on the hamster wheel and just go...not even thinking...go, go, go...no time to think!   I have been able to massively elevate my leadership and personal growth to new heights - JUST by takin...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 12
  Hiring The Right Realtor Team On The North Shore Of Long Island can be the distinction between a happy, stress-free home buying or selling experience, or an unhappy and stressful process.   Here Are 5 Reasons We Are The Real Estate Agents On Long Island For You:   1. The most important part of ...
By Will Hamm
(Hamm Homes)
Comments 22
Here is something I have been working on for a while and finally have a company that will do it, we still may change a couple of things on it. What it it??? Well you can use it in the kitchen.  It can be use by kids, women and men.  It will hang on a suction cup. Do you have it yet? It will be fo...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 18
Please excuse me for returning to an old real estate grammar rant...  More and more lately I've noticed bloggers referring to themselves or other people as "that" rather than who.  "When you want an agent that has your best interests at heart..."  "The young man that made the offer on..." You get...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 20
The answer to a basic question 'what do you do (for living)' usually is - we are in Real Estate. However, I'd say, we are in a lead generation business. Our job is to find buyers and sellers who are looking forward to their new home! Are you doing your job right? Here's a great post from Jenna Di...