Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Bryan Robertson, Broker, Author, Speaker
(Catarra Real Estate, Inc)
Comments 57
The best use of technology is that which empowers us to deliver the highest service to our clients.  That can be either direct or indirect.  My brokerage has a roadmap of technologies, available now and in the future, that are behind what we call The Extraordinary Experience (I'm leaving some bra...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 63
This morning's mix of email contained a link to an article on Trulia that I just "had" to read. It promised "5 Surprising Buyer Turnoffs." Since I provide weekly blog posts to a few agents with my blog post service, I'm always on the lookout for new buyer and seller tips that they can share with ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 59
Every month I attempt to take advantage of “Free Marketing” in the form of press releases.  This is a source that every active real estate agent should use as frequently as possible in as many sources as possible.  One never knows who will be reading the newspaper the day your press release runs...
By Debb Janes, REALTOR®, EcoBroker Camas, Washington
(The Carl Group, LLC)
Comments 134
Who is the Star of your Business Card? Many of us have been taught the importance of having an updated and professional photo on our business cards. After all, we want people to put a face to a name and remember us, and hopefully brand ourselves into their memory banks.Recently, while exchanging ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 41
This is my contribution to Richie Naggar’s contest “Scratch The Itch With Rich” but I want to preface this with the thought that scratching a tan is not my favorite thing to do!!!  Applying moisturizing cream is the only way to fix that itch!!! I frequently change slogans, and there are times wh...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 59
There’s a reason for everything we do when it comes to the topic of marketing.  I have made a habit of posting an “offer accepted” blog post online for our listings.  This stage of the deal is the first to happen, and a fully executed purchase and sales agreement will follow.  That agreement won...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 46
Do your readers know what you're talking about? Watch those abbreviations! Reading a mystery novel last night reminded me of the folly of using abbreviations and acronyms. I kept running across "SD" and wondering what it meant. It's some kind of government office, but what? The first time I saw i...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 14
As brand strategists we see an excellent opportunity, to develop a reputation as the leading expert in your marketplace by periodically authoring and publishing a compelling luxury real estate market report. The key to success with this strategy is providing original content, which is true of an...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 56
We refer to blogging as a source of education for those who follow and read a variety of posts every day.  The fact of that matter is that there is as much to gain from reading comments as there is the actual post.  Everyone has a different story and each person’s experience can total a wealth o...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 67
Before you send that letter to a prospect... stop and ask yourself this question: "How would I react if this letter arrived in my mailbox?" This is a rant resulting from the fact that I've been gnashing my teeth and snarling today. Why? Because I've come across three different articles that offer...
By Robert Fowler - 55CommunityGuide.com, 55+, Active Adult and Retirement Communities
(President of Retirement Media Inc.)
Comments 0
Homes for Rent in 55+ Communities On 55CommunityGuide.com we are noticing a strong demand for homes for rent in 55+ communities. This demand is coming from people who will be buying in a 55+ community but for a number of reasons want to rent a house in the particular 55+ community which they have...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 13
This is a chart that displays the top three agents who have closed Franklin MA homes from January 1st to August 31, 2014.  Lorraine Kuney of The Kuney Todaro Team of RE/MAX Executive Realty in Franklin MA has closed 40 properties in Franklin and a total of 50 closings in Massachusetts in 2014.  ...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
Awesome 4 Bedroom 2 Bath HUD Home in Glendale Single-Story Glendale Beauty With Brick Fireplace On Oversized Corner Lot!. This Awesome 4 Bedroom 2 Bath HUD Home in Glendale has a 2-Car Garage. Breakfast-Bar Kitchen With Saltillo Tile Flooring are featured in this Awesome 4 Bedroom 2 Bath HUD Home...
By Richie Alan Naggar Author PEARLS SERIES of books, on LIFE and LOVE plus Real Estate too!
(People first then business! Ran Right Realty Riverside, Ca)
Comments 10
I have had so many clients over the years and they all had different approaches to doing business. I never know what to expect and the initial meeting is where not only will I find out what is required but also how to go about handling the transaction. I have encountered... details to indifferenc...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 12
There's only so much coastline on Long Island. We have The Long Island Sound, The Great South Bay, The Atlantic Ocean, Harbors, Canals, and Lakes, but they are not infinite. On Long Island, we have much more Inland properties than waterfront properties.   Admittedly, Waterfront Property is very ...
By Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester
(Empire Realty Group)
Comments 5
It is interesting that most of us have a personal and business page on Facebook, Linkedin, Twitter and many others. Here all this time thinking the logo was there all it did was send everyone to my personal page and yes there is some content relevant to real estate there is a lot of personal and ...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
Great 4 Bedroom 2 Bath HUD Home in Glendale!  This Great 4 Bedroom 2 Bath HUD Home in Glendale has Great curb appeal!!  Beautiful laminate wood flooring in common areas in the Great 4 Bedroom 2 Bath HUD Home in Glendale, stone tile fire place in great room, vaulted ceilings! Eat in kitchen area, ...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 42
During your buying/selling process you want to connect with the other person.  You need to develop rapport by listening to what the other person is saying?  That makes sense but have you ever asked a saleperson a question about a product only to receive an answer that has nothing to do with the q...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
PRICE REDUCED!!! This Awesome 3 Bedroom 2 Bath HUD Home in Avondale with a den/office home in Tres Rios Landing Subdivision. This Awesome 3 Bedroom 2 Bath HUD Home in Avondale has a split floor plan. The den/office is right off the living room in the Awesome 3 Bedroom 2 Bath HUD Home in Avondale....
By Art Welch, Broker
(Realty World Superstars)
Comments 1
Price Reduced on this Awesome 3 Bedroom 2 Bath HUD Home in Mesa!  $$ HUD Home - Save Thousands $$ This Awesome 3 Bedroom 2 Bath HUD Home in Mesa is centrally located in Mesa Paradise Parkway Community in  close proximity  to restaurants and shopping centers. The Awesome 3 Bedroom 2 Bath HUD Home ...