Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 64
Several agents have recently mentioned starting a team and asking my opinion on how to do it.  I thought I’d share my thoughts, and let me preface this post by saying there are many ways to create a team.  There are many reasons to create a team.  Every team leader has a different style and a di...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
If you're interested in a Single Family Home in Nassau County Long Island with a Gated Entry, you may want to know more about The Horizon At Jericho.     Nestled on Annette Way in Jericho New York, you can reach The Horizon from The Long Island Expressway Exit 41N To Jericho Tpke East, To Robbins...
By Ted Cantu
(i Cantu Media LTD)
Comments 3
Here are the top keywords that pop up when searching for the term - real estate investors - in Google trends, (www.Google.com/trends). This is a tool that will help you find the correct keyword search terms and also show you hot cities and metro areas where these keywords are being searched.   It...
By Kyle Reyes
Comments 12
A couple of weeks ago, my brother was driving down the highway when he noticed a decked out truck loaded with LED lights.  The vehicle wrap indicated that the truck belonged to a company specializing in the lights.  The wrap talked all about how technologically advanced the company was. My brothe...
By Mary Ellen Vanaken, North Atlanta Luxury Home Specialist
(Keller Williams Realty)
Comments 2
Jamestown Home in Alpharetta Sold by Mary Ellen Vanaken Team   This home on Scarlet Drive sold for $353,615 which was over $10,000 more than the listing price. The Mary Ellen Vanaken Team real estate agents were excited to help the new homeowners purchase this property in the sought after commun...
It's causing the death of a generation. Or at least the communication of the millennial generation. And we're all becoming infected. My wife is trying to save our family. She's identified an antidote. It's called "20 minutes of no technology during dinner". If my symptoms are particularly bad, sh...
By AZ SEO Expert: Phoenix SEO Consultant
Comments 33
As marketers (and consumers), we know that testimonials are one of the most effective ways to turn prospective clients into actual buyers. Yet, as valuable as this marketing tool is, most websites do it ineffectively and some actually harm their own rankings with on-site testimonials. Mistake #1:...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 120
Right now I'm working on articles for a full color glossy magazine that one of my clients will distribute to homeowners via his 40+ agents in the field. It will center around remodeling projects that add the most value, staging, inexpensive fix-ups, and tips on what buyers are looking for today. ...
By Jack Lara, "Jack Lara...Your Real Estate Advisor"
(Main Street Properties, Inc.)
Comments 2
Communication It's causing the death of a generation. Or at least the communication of the millennial generation. And we're all becoming infected. My wife is trying to save our family. She's identified an antidote. It's called "20 minutes of no technology during dinner". If my symptoms are partic...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 39
Play to your audience:  know who they are, understand why they are where they are and what they need to do. Inspire trust with truth. Gain confidence with professionalism. Tell them what they need to know and why. Help them achieve their goals. When writing marketing or informational material for...
 Delafield Wisconsin Real Estate is a wonderful place to work and enjoy life, and Delafield Wisconsin is a great place to live. The following MLS information is for 12/24/2014 to 1/24/2015. In the Delafield Wisconsin Real Estate market 5 homes sold; 1 were list and sold by the same company, and 4...
The following is the real estate market activity for the last thirty days in Waukesha County Real Estate . Waukesha County Real Estate is thriving right now and a great place to buy a home.   The following MLS information is for 12/16/2014 to 1/16/2015   In the Waukesha County Real Estate market ...
The following information is from the MLS and is for the period of 12/18/2014 to 1/18/2015. Please feel free to look at more New Berlin Wisconsin Real Estate per the MLS button link below.     In the New Berlin Wisconsin Real Estate market 23 homes sold; 3 were list and sold by the same company, ...
    This is a reblog to press release released on Sunday on PR.com BanCorp Properties in an attempt to secure additional market share in the Lake Forest real estate market is gearing up it social media advertising campaign in this strategic community in South Orange County, California. With incre...
 You can click here at Muskego Wisconsin Real Estate  to search for your next home.  I would love to hear from you.    The following information is from the MLS and is for the period of 12/23/2014 to 1/23/2015.   In the Muskego Wisconsin Real Estate market 16 homes sold; 2 were list and sold by t...
By Michael Jacobs, PasadenaCA Real Estate Representation 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 37
  It’s Time To Take Down That Christmas Tree If Your Home is For Sale     Check the calendar.   It’s January 24, 2015   Nearly a month after Christmas.   It’s Time To Take Down That Christmas Tree   Especially If Your Home Is On The Market For Sale   This past week I was previewing homes as I do ...
By Mark Baker
(Berkshire Hathaway HomeServices Florida Realty)
Comments 6
    How Realtors Can Use Hyperlapse App in Their Real Estate Business   The Hyperlapse app is  a new app by Instagram.  This App allows you to record video via the app and it will do two things to the video that make the app unique.  The first it stabilizes the footage giving the viewer a much be...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 41
Why does marketing work for some and not for others?  Marketing is a method of finding and connecting the potential client to the marketer.  To accomplish this task, one needs to understand and mirror the potential client.  After reading a well written post by my friend, Jenna Dixon, titled “Pla...
By Gary DiGrazia, Sr., Probate Real Estate Expert Training
(EXP Realty )
Comments 0
One of the hurdles you will need to overcome if you are going to be a Six Figure Probate Agent is dealing with Estate Attorneys who represent the estate you are trying to purchase (flip), Double End Sale or list.  I learned to deal with this after losing deals to agents who where good agents, som...
By Ryan Tranchita
Comments 2
If you are looking to purchase Real Estate here are some tips on things you really shouldn't do and what you can expect.   BUYERS: THINGS YOU ABSOLUTELY SHOULD NOT DO!!!• Don't quit your job • Don't change your job • Don't get a promotion • Don't buy any large ticket items (like five dollars or m...