Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Kyle Reyes
Comments 75
Man, there are a LOT of people hating on Millennials these days.I didn't even realize just how bad it was until the article I published last week - With the Rise of the Millennial Comes The Fall of the Suit.I'm not sure if it's anger, jealousy or perhaps ignorance.  But there seems to be a lot of...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 94
 If you want to be top of mind in your luxury real estate marketplace, you have to be the most knowledgeable agent in your area.   As we used to tell our clients, when asked why they should work with us and sign an exclusive representation, “we know where the bones are buried.”   This meant that ...
By Linda Thompson
(Selling By Design-Staging)
Comments 20
 A few months ago Selling By Design Staging received a call from an out of town investor inquiring about staging his newest remodel. After talking to him and viewing the property I gave him a quote for staging that included furniture and accessories.He thanked me, sounded enthusiastic, and said h...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 15
Real Estate Agents have very challenging job - meeting some strangers sometimes at some strange place!How can they keep safe?The answer is in this re-blog from Laura Foreman . Safety is a top concern for many real estate agents, especially when meeting a client somewhere other than the office. Al...
By Kimi Correa, RA, SRS, ABR, MRP, Helping Sellers and Buyers in the State of Hawaii
(Elite Pacific Properties LLC)
Comments 2
For more information 
By Paul S. Henderson, Realtor, Tacoma Washington Agent/Broker & area authority!
(RE/MAX Professionals.)
Comments 5
Last year I sold a townhouse in the Ballard section of Seattle! I don't usually list houses in that market and prefer to refer clients to agents who are more familiar with the nuances of city living but I was working with a nice millennial couple selling their first home. I couldn't say no.I took...
By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 5
  Next summer I will celebrate my fiftieth year of continued service as a licensed Texas real estate broker. And in the main, it is how I've earned the major part of my living, and still do, now as a Keller Williams agent in Dallas. It's interesting how real estate brokerage has allowed itself to...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
Cool 3 Bedroom 2 Bath HUD Home in Mesa. Save Thousands! This Cool 3 Bedroom 2 Bath HUD Home in Mesa with low maintenance desert landscaping is centrally located in the subdivision. The Cool 3 Bedroom 2 Bath HUD Home in Mesa features a huge fenced yard, private pool, vaulted ceilings, split floor ...
By Scott Pierce, Founder & Chief Evangelist at Listings-to-Leads
Comments 0
 In the Listings-to-Leads Mastermind group, there are a lot of amazing agents sharing and brain storming some very very powerful ideas for new lead generation ideas. The information in this blog post and video at the bottom is the result of a recent thread there. Many listings you sell have a 'su...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 34
How many real estate agents write blog posts about new subdivisions?  I think many agents who focus on selling new homes will write blog posts about local subdivisions that are being marketed by the builder/developers.  Bloggers, have you thought about buying domain names of subdivisions that are...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 20
 Private groups on Facebook are very inspirational, especially when the roster is filled with “like-minded” real estate agents.  General communication and sharing of what one is presently doing to create business can be very powerful to others.  No two real estate agents will perform the same tas...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 40
 Not everyone is a top producer, but those who may not be in that category should use his/her office affiliation to satisfy that status.  There are real estate offices that rank highly, and those real estate offices are not filled with top producers.  To not utilize this ranking is a marketing er...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 34
Your House Smells Like Cat PeeBeing a responsible listing agent means passing on bad feedback with the good. Our goal as the listing agent and seller is to get the property sold and that is only going to happen if buyers respond favorably to the home.  If the buyers agents are turned off then tho...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
 We are Realtors Lawrence "Larry" and Sheila Agranoff and we list and sell Condos at the 55 and Over Subdivision of Fairfield At St. James, Long Island NY 11780.  Buyers Ask: Where Can I Find Fairfield At St. James? You can navigate to Fairfield At St James by taking Route 347 to Moriches Road. F...
By Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers.
(UTR Texas Realtors)
Comments 6
Forest Heights - Alvin Market Report  There have been eight homes sales in Forest Heights  - Alvin since December 2014. The sales price ranged from $163,000.00 to a high of $249,214.00. The median sales price was $125,402.00. The average days on market is 88. Currently there are two homes for sal...
By Lydia Puller, Realtor, San Rafael Luxury Homes for Sale
(Vanguard Properties)
Comments 3
4 Best Ways to Improve the Entryway of Your San Rafael Luxury Home An entryway is often overlooked but this space gives the first impression of your house to your guests or potential buyers. The entryway signals the beginning to any interior and the way you design it can spell the difference betw...
By Kyle Reyes
Comments 8
 Even though I worked in journalism for nearly a decade, I didn't understand the power of a publicist.If anything, I hated them.When studying journalism in college, we were taught that journalists are good and public relations people are bad.  Many professors created this imaginary battle in whic...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Picturesque Setting In Huntington Long Island is what you will find at this just listed Farm Ranch Nestled in the Elwood School District #1, courtesy of Realtors Lawrence & Sheila Agranoff.                                                                                            Priced At $700,0...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 17
A referral from Dagny Eason of Wilton CT led to another Nassau County Home Sold by Lawrence & Sheila Agranoff.  The couple she referred to us wanted a nice area with easy access to The Long Island Railroad commute into New York City. Merrick Long Island was a great choice. The house we found for ...
By Yolanda Cordova-Gilbert, David Weekley Homes in Cinco Ranch
(David Weekley Homes)
Comments 13
Can I change things in a finished inventory home? I get this question a lot even from the realtors. It depends on what it is. We cannot add structural items period.. No, we cannot change the brick color it is on the home. Yes we can add fans, gutters, do some paint color changes not the whole hom...