Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Wanda Kubat-Nerdin, Your Preferred St. George Area Real Estate Agent.
(Prado & Kramer Real Estate, St. George, UT 84770)
Comments 65
GOT SOMETHING for ME? As I sat in my office, a marketer stopped by and asked if I had anything for HIM? I responded, "Well, that depends if you have something for ME." He didn't. The visit was a short one. Reciprocity goes a long way in creating trust between participants. Do busine...
By Debb Janes, REALTOR®, EcoBroker Camas, Washington
(The Carl Group, LLC)
Comments 117
Who is the Star of your Business Card? Many of us have been taught the importance of having an updated and professional photo on our business cards. After all, we want people to put a face to a name and remember us, and hopefully brand ourselves into their memory banks.Recently, while exchanging ...
By William Johnson, San Diego Real Estate Voice, GRI CRS e-Pro CDPE
(RE/MAX Associates)
Comments 74
How To Determine Your Own Unique Value Proposition ? After all has quieted down when Zillow announced that it has an agreement to purchase Trulia, in the many discussions that have followed, there has been a lot of talk about the REALTOR® and his or her Unique Value Proposition. As I thought abou...
By Chris Miller, MediaProsper Online Marketing
Comments 14
When I talk with people about social media, the subject always seems to come up: when should I be posting?   There are better times than others, but ... here's a better way to think about that question.   WHEN SHOULD YOU POST? There’s lots of research about when the most people are on Faceboo...
By Sidney Kutchuk, Property Management & Sales Experts 951-217-6745
(Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745)
Comments 0
Top 10 Things to Love about Living in Murrieta CA Homes Murrieta  is a fast growing city in southwestern Riverside County in California. It has over 100,000 residents based on the 2010 census, the city continues to attract many businesses and individuals because of reasonably priced homes. Murrie...
Sunday I decided to go out and preview properties by visiting open houses in the areas I like to focus on here in the Richmond, Virginia metro area. "Why preview homes when you're a Realtor?" you may be asking. What a better way to visit several properties in a single day, meet agen...
By Gene Riemenschneider, Turning Houses into Homes
(Home Point Real Estate)
Comments 83
The Problem with Paid For Leads! There is a lot of debate about Paid For Leads. Some people love them, some hate them, some use them but resent the fact that they do. Right off the bat I want to say if they are working for you great. I think the effectiveness of on line leads is impacted by three...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 5
Many of the same places you would find other buyers and sellers..just with a slightly different approach. I have used each one of these at some point to connect with Luxury Home Buyers and Sellers. The end result being over $100 Million in residential sales and some really great clients. Lets go ...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 2
Latest Trends In 30A Luxury Homes: What’s Hot and What’s Not Whether you are thinking of buying a luxury home along 30A or having one custom-built, it’s good to know what the hottest trends are in design and interior amenities so you can get great ideas for your home. Here are the hottest trends ...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 48
Effective real estate marketing materials are a combination of many things: A good message to convey is, of course, primary.  After that you need to work on getting the words organized so they flow nicely and look good on the page - so they invite readers to come on in.  Of course you have to pro...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 0
Improve Your South Tampa Home’s Curb Appeal and Sell it Fast!   Get more potential home buyers to fall in love at first sight of your South Tampa waterfront home for sale! Improving curb appeal has been proven many times to help sell homes faster. Here are some amazing ways to improve your home’s...
By Joy Roussell, Dedicated Realtor
Comments 39
Usually the first thing a real estate agent tells you, after you agree for them to list your home, is to de-clutter your home.  The first thing you might do is remove pieces of furniture and remove some extra decoration pieces. Maybe get rid of the family photos that are laying out. But you forge...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 15
Who is in Your Real Estate Sphere of Influence? When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. What sphere of influence? I didn't influence anyone except possibly my children. Who are all these ...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley,, MD & VA Homes and Real Estate)
Comments 12
I must say that I embraced photography in my real estate practice from the very beginning.  Just as I purchased my own cameras, I also purchased my own computer when the MLS went online.  Standing in line for computer access didn't appeal.  Actually, I had a "terminal" to pull list...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
Comments 4
A new property listing, Maine real estate offering hops up onto the multiple listing service conveyor belt. It's day to shine under the MLS sunshine. To begin the show and tell. Stretching it's legs. Picking up speed in getting the marketing exposure traction. Well well well. What do I sp...
By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 1
  Sanford FL Commercial Property for Sale - 4220 Church St #1056     Home Photos Local Schools             Torey Eisenman Benchmark Real Estate Group, Inc 321-422-4729 Questions?Schedule a Showing! Licensed In:Florida License #:BK0544770       4220 Church St #1056 Sanford, FL 32771   List Price:...
By Sam Miller, Knox County Ohio
(RE/MAX Stars Realty)
Comments 5
During a recent trip to the "Fishermen's Wharf" we were exposed to many of the different restaurants and seafood vendors.  I am sure that many of them were offering similar "catch of the day" dishes and specials but one restaurant was leaps and bounds ahead of the rest in ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 15
  If you were looking for the PERFECT time to sell your Condo at The Coves in Melville Long Island...NOW IS THE TIME!   Currently, August 2014, there are no Condos for sale at the 62+ active adult community known as The Coves in Melville, and we have Buyers WAITING!   Call 631-805-4400 (c) and ge...
By Cheryl Dukes, Realtor, South Fulton Georgia Homes For Sale
(Solid Source Realty, Inc.)
Comments 0
How to Maximize Spaces in College Condos for Sale in Atlanta   Worry no more about the limited space in a condo! Knowing how to use small spaces will make you appreciate living in an easy-care condo. If you are currently looking for college condos in Atlanta for sale, imagine applying these tips ...
By Michael Downer
(Coldwell Banker Residential Brokerage)
Comments 0
How Safe is Your Glenbrooke Condo? 8 Safety Precaution Tips That Work! One major difference between living in a single family home and a condo is the amount of security you’ll get. While security in a neighborhood of single family homes is provided by homeowners, condominiums like those Condos fo...