Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
As a new dad, I've got a lot to learn.  As business owners and professionals, we also have a lot to learn. Today's lesson hit me as I was trying to let my wife get some sleep.  I brought our 8-week-old daughter downstairs and spent some time playing with her, then tried to put her down for a nap....
By Sidney Kutchuk, Property Management & Sales Experts 951-217-6745
(Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745)
Comments 1
There are benefits when doing a short sale in CA.California homeowners that find themselves having to do a short sale have some benefits not found in other states. Calif state law does not allow the sellers bank/lender to ask the seller to contribute any funds toward the sale of the property. It'...
As of this morning, I've received no fewer than 147 emails from assorted vendors wishing me a Happy Thanksgiving. The text messages started flowing at 11am yesterday.  I'm sure that by 5pm they'll reach a fever pitch, flowing as freely as the wine being passed around many Thanksgiving tables. Oh,...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 34
If you've read samples of my agent bios, you know that they all include some kind of personal information. It may be where the agent was raised, where they went to school, their hobbies, their charitable work, or something about their pets. Why? What does that have to do with their expertise as a...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 17
Although the weather is getting colder here in the Northeast, the parties are being planned, the shoppers are buying their gifts, Larry and I will be working.   We have found throughout the years that many Realtors take time off during the holiday season. But buyers are still out and about. Just...
By Kyle Reyes
Comments 8
It was one of those moments that scored high fives all around. This is the story of how we helped score a BIG win for one of our clients. The Competition Monaco Ford of Glastonbury, Connecticut was approached by a couple of students from Glastonbury High School earlier this year.  Monaco was aske...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 22
You may have heard of the “star-crossed” lovers, Romeo and Juliet. You may have experience times when everything seemed to go your way, times when the “stars aligned”.  Some call it kismet; others call it luck or joss. But, in our opinion the stars cross and align ALL the time. The big question ...
It was only a matter of time. Google has started slowly rolling out an update that will negatively impact each and every one of you that have non-responsive or non-mobile-friendly websites. Here's a sample of what it looks like, brought to you by SearchEngineLand.                     What's the d...
By Rob Kinnon
(BuyPlaya Real Estate Advisors)
Comments 1
This gorgeous home is a vacationer's dream come true and a dream home for full time residents of Playacar. With a fantastic location right on the golf course and near to the highway; the beach, stores, shops, restaurants, movies, nightlife, cafes, and tourist attractions are all just a hop and a ...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Barclay Downs Homes An up to date look at Barclay Downs homes for sale and Barclay Downs neighborhood information. Barclay Downs is a Swim and Tennis Community, located in South Charlotte within walking distance of Southpark-incredible. Here you will find that Barclay Downs homes for sale are mos...
By Arbie Turner, Realtor
(Keller Williams Realty)
Comments 2
Beacon Knoll Subdivision Tour Fort Mill, SC Homes for Sale from Arbie Turner Homes on Vimeo.   The Arbie Turner Homes team would like to welcome you to a tour of Beacon Knoll subdivision.   Beacon Knoll is a stately neighborhood located  in Fort Mill, SC right off Pleasant rd, and only minutes f...
By John DL Arendsen, Contractor, RE Brk, Factory Built Home Dealer/Devl
(ON THE LEVEL General Contractor, Crest Homes Factory Built Housing Dealer & Developer & TAG Real Estate Sales & Investments)
Comments 2
As a Father of 5 Children and a Grandfather of 14 Grandchildren this hit a nerve inasmuch as my wife was a stay at home Mom and I ran my biz out of my home just so we could raise our children.  you gave some great anyalogies and metaphors that really resonated with me. Our Children had the pleasu...
By Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers.
(UTR Texas Realtors)
Comments 7
After noticing that my thumbnails were not showing up on Facebook; I decided to write a post asking for help. Then I lost my newly written post (another issue to deal with later) and while looking for it, and not finding an answer... I found Craig's last post concerning thumbnails.  So I am re-po...
By Joni Staples, Your Huntsville / Lake Livingston Area REALTOR®
(Berkshire Hathaway Home Services - Anderson Properties)
Comments 14
  Sorry I'm late. I tried my best to get this video to post yesterday for YouTube Thursday but it wasn't meant to be. First, there was no internet at the office for almost the entire day. So, I tried to post it directly from my phone to YouTube. That didn't work. Then I tried sending it directly...
By Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
(Real Skillz-Clear Marketing for Your Real Estate Vision)
Comments 51
How to Add Your Real Estate Business Listing to Google Places All real estate is local and now real estate on Google is becoming a more local search friendly place to be.  If you haven't already claimed/added your real estate business listing to Google Places, here's how to do so in 10 Simple Ste...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 7
Although burnout can occur at any time, many real estate professionals tend to experience it the most toward the end of the year. Think about it: You’ve been going strong—charging hard—all year doing the daily activities that are necessary for your business to thrive. Maybe you put off your annua...
By Carla Starkie, Full service residential mortgage broker
(360 Mortgage, Inc.)
Comments 51
This morning I had a Realtor ask me what the heck she can do to get all these buyers that are in NO HURRY to get off the fence and buy a house already! :)Well, the #1 thing you can do is find them a house they HAVE TO HAVE.  But other than that.... is there any real way to motivate them?  Well, I...
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages Connecticut)
Comments 54
There are many four letter words, but there is A Four Letter Word We Need To Stop Using In The Real Estate Industry.  That four letter word is SLOW, and we need to eliminate this word from our vocabulary.  This is a message we need to be reminded of every year around this time, because this is th...
By Teresa Ryan, Teresa Ryan
(Ryan Hill Realty)
Comments 0
Celebrate Thanksgiving with the Naperville Noon Lions Turkey Trot Celebrate Thanksgiving with the Naperville Noon Lions’ Turkey Trot 5K Run, hosted by Lions Clubs International.     The Naperville Noon Lions’ Annual Turkey Trot held every Thanksgiving is a Naperville tradition celebrated by busin...
By June Piper-Brandon, Piecing Dreams One Home at a Time
(Century 21 New Millenium)
Comments 1
A Welcome Closing On April 21, 2012 I listed a short sale in Randallstown.  The situation was not unlike many others who have been in the position of having to short sale their home.  This couple had tried everything to stay in their home, first she had been laid off her job, and she had gone bac...