Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
I put together a straightforward talk about what to expect if you decide to dabble in the Luxury Home Market...Remember you don't have to dominate the Luxury Home Market...if you can add 1,2,3, or 4 Luxury Home Sales to your existing business ever year it will dramatically increase your income......
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 29
This morning's email brought a quote that made me laugh because of its truth: "A synonym is a word you use when you can't spell the other one." --Baltasar Gracián How many times have you decided to choose another word because you either couldn't spell the one you had in mind, or you weren't sure ...
By Elite Team, Realtors/Career Consultant
(Keller Williams Realty Acadiana)
Comments 5
 Home prices have come down 20, 30, 40% or more in the last three years and mortgage rates are lower than they've been in 50 years and you still haven't bought a home.  Really?Housing affordability is over 180, an all-time high when 100 is considered good and you're still renting.  Really?  Are y...
By Teresa Ryan, Teresa Ryan
(Ryan Hill Realty)
Comments 1
Chicago IL Home for Sale - 10645 S Campbell Ave     Amazing Chicago IL Home for Sale. A lovely 2 Bedroom 1 Bathroom home located in the outskirts of the city. Nearby shops and entertainment. Grab this awesome opportunity and make an offer today so this home can be yours.   Overview Maps Photos M...
By Fred Griffin, Licensed Florida Real Estate Broker
(Frederick Griffin, Licensed Real Estate Broker)
Comments 95
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 13
How often have you turned to the web to read reviews of a trendy restaurant or a hotel you’re considering visiting?  If you’re anything like the majority of consumers out there, you read reviews and testimonials pretty regularly, and guess what? Your real estate prospects do too.Social proof is a...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant -
Comments 18
 What you post on your business Facebook page is extremely important.  I usually find myself explaining to clients who want to advertise their listings and real estate articles that you have to keep in mind where you are standing and who is listening.  There's a bit of technique that marketers te...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
There are six steps to the Luxury Home Seller Presentation...Here is about a one minute video and a  short explanation of Step #1 ... Video - Seller Presentation Step #1Free Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Olga Kotelnikova, Realtor Broker-Associate
(Northcap Residential)
Comments 9
Home Prices in Las Vegas , NV  for March 2015Real estate market data for Las Vegas , NV provided by Olga Kotelnikova Smith Broker/Associate at Northcap Residential. Las Vegas Home Prices We have seen few straight months of listing price increases on home prices in Las Vegas  and don’t expect thin...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 38
Collaboration is a word that is frequently used in the real estate business, but how often are we fully transparent with our thoughts and guidance within a group of office co-workers?  Teams are becoming more popular and for many reasons.  Experiencing a group effort to create business is common ...
By Diane Jones
(Keller Williams Legacy One)
Comments 2
  Home Photos Local Schools       PRICE REDUCED!         Diane Jones Keller Williams Legacy One Realty 480-529-8692 Questions?Schedule a Showing! Licensed In: Arizona     Extras For You!>>> Property VIDEO       1593 West Shannon Court Chandler, AZ 85224 Bedrooms: 3 Bathrooms : 3 ( 2 full, 1 half...
By Lise Howe, Assoc. Broker and Attorney Licensed in DC, MD, VA,
(Keller Williams Capital Properties)
Comments 18
To my children of course this is totally normal to be checking emails at 35000 feet  - but I think it is very cool to be on Jetblue right now on my way to a Luxury Retreat for Keller Williams and the spring masterminds in Huntington Beach CA and I am logged into the free wi-fi so I can stay in to...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley,, MD & VA Homes and Real Estate)
Comments 11
PUSH vs. PULL???This post inspired by:  Do You Know The Difference Between Push And Pull Marketing?  By Sarah Cole That is a comparison as old as the practice of advertising goods or services began.Examples of PUSH advertising would be:Door knocking,Cold calling,Handing out cards in the grocery s...
By Rich Barker, Rich Barker Keller Williams Realty Luxury Homes
(Keller Williams Arizona Realty)
Comments 2
This 4 Bedroom Home For Sale Near MacArthur Elementary School features 4 Bedrooms and 3 Bathrooms with 2,803 Square Feet and a lot size of 15,155 Square Feet. The front of this 4 Bedroom Home For Sale Near MacArthur Elementary School has a nice front lawn with a beautiful garden and brick walkway...
By Alan May, Evanston & Northshore of Chicago real estate
(Coldwell Banker Residential)
Comments 19
In a recent online thread, in a popular Question and Answer forum, the question was asked "How much should we offer on a listing?".There were a plethora of responses on that thread, and they were raucously ridiculous.Ranging from "Just offer 10% below the listed price, regardless of where they're...
By Blake Rickels, "The Name Friends Recommend"
(Keller Williams Realty)
Comments 1
All home buyers are affected by HOAs.  No, really…. even people who buy a home that is not a part of an HOA are affected by its absence.  See?  In fact, the Community Associations Institute trade association estimated that HOAs governed 26.3 million American homes and 65.7 million residents in 20...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 18
 Tomorrow is the start of another week, and I my first communication to all of my team members is done this evening.  It’s time to make everyone accountable.  I need to know what will surface this week, in order to plan my online and offline marketing for the week. If I know I will have three new...
By Amanda Thomas, Broker, Realtor®, SRES®, BPOR
(Providence Group Realty)
Comments 4
The first step in achieving successful interpersonal relationships is to build rapport. Sometimes this is a "non-event", when people just seem to hit it off and instantly become best friends. Other relationships can require more effort toward finding common ground and productive patterns of  comm...
By Demarco & Marisa Fletcher, The Hunter Group @ Remax Kings
(Remax Kings Realty)
Comments 0
Awesome, awesome blog by a fellow Realtor who knows the business. I see many of these things when going on a listing appointment....  This is one of the many reasons it's good to "play nice in the sandbox" with your neighbors! ~Marisa      Do you have obnoxious, inconsiderate, annoying neighbors?...
By Don McAskin, "Everybody is Askin...for McAskin"
Comments 0
Home Prices in Barrie Ontario for March 2015Real estate market data for Barrie, Ontario provided by Don McAskin of Realty Executives Of Simcoe Inc. Looking free home evaluation Barrie Home Prices There were 2.7 months of inventory at the end of March 2015, well below levels for this time of the y...