Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Kyle Reyes
Comments 72
I remember being excited senior year of high school when thinking about our future class reunion.  My excitement stemmed from a movie I had watched.  In the movie, the star was the ugly duckling growing up.  When he arrived at his class reunion, he was a rich hunk with a gorgeous bride.  I couldn...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 38
No I Don't Want To See That Condo...   Have you ever worked with a client where you knew you had something to show them that wasn't on their "must see" list?   We were working with a buyer who explained to us exactly what he didn't want in a Condo. He didn't want anyone living above him or below...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 19
Every problem has a solution.  That seems like a simple enough statement, but how often do agents not think that far ahead to find the solution?  Many see that they have a problem, and they continue to expend energy in the same manner that previously produced nothing.  How many agents fail to ad...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 71
Using the wrong word makes whole sentences make no sense, so it really does pay to learn which is proper.   Three problem pairs that I've been seeing a lot lately are: Compliment /complement Loose / lose Devices / devises Let's start at the top: A compliment is something you pay when you say some...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 32
There’s nothing more welcomed than a holiday that occurs just before a weekend.  For many, that means a very long weekend.  I celebrate Christmas, and for me, that holiday ran from Wednesday through the weekend.  That’s a 5 day holiday. There are many who hate the thought of returning to marketi...
By Kyle Reyes
Comments 16
Your closet is full of stories and they're doing absolutely no good sitting on a shelf. One of our favorite clients, Always Best Care Senior Services, is sponsoring a coat drive. There are lots of great causes to support - especially at this time of year. That's what makes it easy to forget so ma...
By Debbie Gartner, The Flooring Girl - Westchester hardwood flooring
(Floor Coverings International - Westchester NY & Stamford CT)
Comments 31
Yesterday afternoon, I met with a lovely customer.  She actually plans do a few jobs and she's exactly the type of customer I love working with - nice, friendly, listens to expert advice and respects your opinion.   She explained how she had met w/ several contractors, but none of them even got b...
By Pamela Seley, REALTOR®, Seals the Deals in Temecula Valley California
Comments 6
Business is business and personal is personal Or not? People tend to do business with people they like and trust. Am I likeable? Am I trustworthy? It’s all about you. Or is it all about me? I used to be on facebook, and then I left because I got a virus on my laptop from clicking on a link a face...
By Carla Muss-Jacobs, Principal Broker/Owner, Buyer Focused ~ Buyer Results
( | (503) 810-7192 Portland Metro Exclusive Buyers Agent | 100% Buyer Representation ~ 100% of the Time)
Comments 74
This is Why You Do Localism Posts! If you're new to ActiveRain, or a lifer and need a boost, kick in the pants, a "get moving" inspiration . . . I hope this post rejuvenates you into doing LOCALISM posts. Here's what happened today: I have a tracker on my site and from time-to-time I'll check it ...
By Lou Ludwig, CRB, CRS, CIPS, GRI, SRES, TRC, e-PRO
(Ludwig & Associates)
Comments 13
The Glass of Your Life  “Stop asking if the glass is half full or half empty. Instead ask ‘what’s in it?’ How did it get there? What can I do with it?” David Kaufman, Actor      As I see it. . . . . . . . The glass of your life   How do you see your glass of life? Do you see your glass as being f...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(Keller Williams, Digital Marketing Strategist specializing in Search and Social with The Ballen Method and Vision Masters)
Comments 5
Join the discussion: Lori Ballen's Marketing Mastermind for Real Estate Agents   Utilizing Real Estate Software for Maximizing Sales Managing client data, tracking sales figures, and keeping operations continuously working are key components for growing businesses. Real estate software is a power...
By JM Padron, CCIM, CDPE, CRB, Ft. Lauderdale-Doral-Sunny I
Comments 0
Multifamiy Develop 6 Units, Drastically Reduced! 3721 NE 13 AVE, Oakland Park, FL 33334 $375,000 18,832 SF | Land     Land For Sale Price: $375,000 Lot Size: 18,832 SF Property Type: Land Property Sub-type: Multifamily (land) Zoning Description: Downtown Mixed Use 7 Listing ID 18619636 Last Upda...
By Sybil Campbell, REALTOR ABR, SFR, SRES - Amelia Island
(Century 21 John T. Ferreira and Son Inc. 500 Centre St. Amelia Island, Fl 32034)
Comments 19
I got the house I want, what a great Christmas gift for me, thank you Jesus!   My agent called today to let me know that I got the house I wanted at the price I wanted.  If everything goes according to schedule, I'll be closing on it February ninth and moving in some time that week.  The link bel...
By Rob Kinnon
(BuyPlaya Real Estate Advisors)
Comments 0
This huge jungle lot is located just across the highway from one of the most amazing white sand beaches of the entire Riviera Maya. Build your dream home secluded in this jungle gated community just minutes from the beach. Located in the heart of the Riviera Maya this lot is located just a 20 min...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 3
Toni & Craig Weidman, shared this wonderful classic post that can be used many times over. The array of details and data will surely benefit you and your present or future clients. It is detailed and right to the point. It should also help with any gray areas, to give you an upper hand with this...
By John Pusa, Your All Time Realtor With Exceptional Service
(Sellstate Pacific Realty)
Comments 6
On December 17, 2014, California Association of Realtors (C.A.R) reported that homes values increased 2.7% to a price of $213,780 in November 2014 from October of 2014 price of $208,080, and gained 11.1% from November of 2013 price of $192,470; while, homes sales fell 21.4% in November of 2014 fr...
By Toni Weidman, 23 Years Selling Homes in New Port Richey, FL
(Re/Max Sunset Realty)
Comments 41
What Does New Really Mean? Is is important to be accurate about the ages of appliances, air conditioning, newer roofs? Yes, the buyers want to be told the truth. If it’s older than they like, they may still buy the home knowing they will have to spend money on replacing things like refrigerators ...
By Rosalind Nicholas, Toronto Real Estate Agent, Toronto ON
(RE/MAX Condos Plus Corporation, Brokerage)
Comments 4
The L-Tower at 8 The Esplanade, Toronto, ON                             The L-Tower is nearing completion. Some pre-construction buyers have been given the keys to their new units already, and are in the process of moving in and taking possession as part of the Initial Closing, with Final Closing...
By Mary Borth,
Comments 3
                                                                                                                                                                                                          You could run yourself ragged trying to develop a presence on Social Media - the platforms are...
By Shannon Aldrich, NH & Maine Real Estate Seacoast
(Keller Williams Coastal Realty)
Comments 72
My Mom always encouraged me to say "Thank You" and she was definitely right! It only takes a few moments to send a Thank You note and the good feelings it spreads can go farther than you can ever imagine. So stock up with a stack of simple Thank You notes and a roll of stamps to take your busines...