Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By John G. Johnston, An Exclusive Buyer's Agent ~ Westcliffe, CO
(John G. Johnston & Associates, LLC)
Comments 11
Marketing vs. Selling The importance to you between these two concepts might be influenced by the size of your company.   Major companies with name recognition spend a lot of money to market their name.  Examples in the real estate industry would be Sotheby's, Berkshire Hathaway, Century 21, Stew...
By Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC, Small Office, Big Service
(Waters Realty of Brevard, LLC)
Comments 168
I just had a guy stop by my office about an hour ago to promote his printing and business card business.   I was busy but  I took his card .  Later on I went to the web site on the card. The web site was functional although not too impressive.   My attention was drawn back to the business card he...
By Art Welch, Broker
(Realty World Superstars)
Comments 0
This Awesome 4 Bedroom 2 Bath Manufactured Home in Salome is located in Salome AZ - This Awesome 4 Bedroom 2 Bath Manufactured Home in Salome is Close to schools and town center. The Awesome 4 Bedroom 2 Bath Manufactured Home in Salome features a Large eat-in Kitchen. The Dining room in this Awes...
By Art Welch, Broker
(Realty World Superstars)
Comments 0
Tons of potential for this Fantastic 3 Bedroom 2 Bath HUD Home in Phoenix on huge lot in great location with park down the street! This Fantastic 3 Bedroom 2 Bath HUD Home in Phoenix features Big family and living rooms, formal dining room, inside laundry room, 2 car garage,  large master suite, ...
By Art Welch, Broker
(Realty World Superstars)
Comments 0
Sweet 3 Bedroom 3 Bath HUD Home in Maricopa in Rancho El Dorado has 3 bedrooms plus a den and 3 full bathrooms. This single story Sweet 3 Bedroom 3 Bath HUD Home in Maricopa features spacious living area with fireplace, open kitchen with breakfast bar, black appliances, plenty of counter space, p...
By Art Welch, Broker
(Realty World Superstars)
Comments 4
** DONT MISS OUT ** This Awesome 4 Bedroom 2.5 Bath Pool Home in Buckeye. This Awesome 4 Bedroom 2.5 Bath Pool Home in Buckeye has a large eat-in Kitchen with Island open to Family Room. Living Room and Dinning Room in this Awesome 4 Bedroom 2.5 Bath Pool Home in Buckeye is off front entrance. Th...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
 BEAUTIFUL MOUNTAIN VIEWS WITH THIS Great 2 Bedroom 1 Bath HUD Home in Phoenix! This Great 2 Bedroom 1 Bath HUD Home in Phoenix is as charming as it can be! Enter the spacious living room in this Great 2 Bedroom 1 Bath HUD Home in Phoenix. The living room windows in this Great 2 Bedroom 1 Bath HU...
By Art Welch, Broker
(Realty World Superstars)
Comments 0
Great 4 Bedroom 2 Bath HUD Home in San Tan Valley with Great curb appeal! You'll find lots of open living space in this Great 4 Bedroom 2 Bath HUD Home in San Tan Valley's beautiful living room/Dining room combo, plus a spacious family room as well. The Great 4 Bedroom 2 Bath HUD Home in San Tan ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 21
That's what potential clients here on Long Island's North Shore Said... No, I Don't Want To Do It!   Homeowner: We are not going to pack away our personal items.   Larry: Okay, but remember you want to sell this house as quickly as possible, and the goal is to be able to get as many people as pos...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 38
When we market, we must be in the right frame of mind and be able to focus on our subject matter.  We need to be clear-minded and think about nothing other than the topic that we are reducing to writing.  How do you clear your mind of all other thoughts? What works best for me is to focus on som...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 21
The town of Franklin MA is experiencing an extreme sellers’ market, and there is a great demand for fresh, resale inventory.  On the flip side of this equation is the new construction market.  Builders are buying parcels of land faster than a nail gun can shoot a nail!! Builders and agents who s...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 39
Whenever we receive a phone call for a market analysis, we always ask the caller where he/she found us.  We usually receive the same two answers, and they are either via a “postcard” or the answer is “we see you everywhere.” Whenever we hear the latter answer, I know that there are a combination...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 20
Another Suffolk County Long Island Condo was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and Real Estate Salesperson.   This time it's in Middle Island New York In Birchwood At Spring Lake.   This was a 2 bedroom 2 bath Ranch Floor Plan with a Den that we SOLD.   The Buyer r...
Buckle up. Today we’re going on a ride of hyper-targeting. I’m going to challenge everything you thought you knew about advertising. You’re going to want to call your marketing team in after reading this. Last week, I was inundated with a mix of emails, phone calls and comments after I wrote a pi...
By Tammie White, Franklin TN, South of Nashville
((615) 495-0752 or www.FranklinHomesRealty.com)
Comments 4
The Greatest Game Ever Played is based on the real life events of Francis Ouimet, an amateur golfer who was born into a poor immigrant family. Ouimet overcame tremendous odds to play in the 1913 U.S. Open. When he finally qualified, he went up against some of the toughest players in the game incl...
By Will Hamm
(Hamm Homes)
Comments 19
Here is something I have been working on for a while and finally have a company that will do it, we still may change a couple of things on it. What it it??? Well you can use it in the kitchen.  It can be use by kids, women and men.  It will hang on a suction cup. Do you have it yet? It will be fo...
By Brian England, Realtor, MBA, Real Estate in East Valley AZ
(Arizona Focus Realty)
Comments 5
Barbara Todaro is a master in the realm of marketing, so I always enjoy her posts with marketing tips and such.  This is a nice read, so I wanted to share. When we market, we must be in the right frame of mind and be able to focus on our subject matter.  We need to be clear-minded and think about...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park & Leander, REALTOR® CRS GRI
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR® CRS GRI)
Comments 23
Happy Newlyweds Closed on their new home today It was wonderful helping Riley & Angella close on their new home after getting married only three days prior. One Couldn't ask for a better gift to each other - a new home. Here is wishing you two much happiness and many fond memories in your new Aus...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 165
Remember when the gurus said a web page or blog post needed to be 200 words in order for Google to pay attention?  Then do you remember when that increased to 400? And now, although he does mention some high ranking sites with few words and many photos, Neil Patel recommends writing 2,000 to 3,00...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 31
Whether you dedicate yourself to blogging and sharing content via the internet, or you consistently use direct mail campaigns, or you drip email all over your SOI...the goal is the same.  You want the phone to ring.  Every call has potential.  It is how you measure your success, it is how you lea...