Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

Chances are, most of the people who read these blogs do so because they want knowledge.  They're hungry to learn and they're hungry to grow. So when you hear the "experts" talk about all of the bells and whistles of SEO (search engine optimization), you get excited.  You pull out your wallets.  B...
By Ron Barnes, "Most agents claim they're #1 - I THINK YOU'RE #1!
(Associate Broker at Berkshire Hathaway Home Services Georgia Properties)
Comments 27
I saw a post several days ago about do's and don'ts in real estate. Generally I agreed with the content until it was mentioned that when choosing an agent, the public would be best served to avoid anyone using an actual paper contract. Carrying a file folder is tantamount to showing clients aroun...
By Bryan Robertson, Broker, Author, Speaker
(Catarra Real Estate, Inc)
Comments 39
Generating leads is the key to surviving in real estate.  Without leads, what's the point? Some agents are better than others and many pay someone to generate leads for them.  This is why many of us pour money into syndicators and other services.  Hey, whatever gets the job done.  Here's what I w...
By Kyle Reyes
Comments 23
Every experience we have in life leads us to where we are today - for better or for worse. In my case, til death do us part. I'm one of the lucky ones.  I survived the dating scene with my soul still (mostly) intact. Somehow, I managed to score the most beautiful woman in the world. And I got to ...
By Max VanNatter
(First American Title)
Comments 0
This weekend a recently made friend said to me, “Your energy and need for adventure is unlike anything I’ve witnessed.  You must’ve scared your parents to death as a kid”.   The truth is, as a teenager I was known by a small group of friends as being very small, really quiet, and insecure.  I saw...
Dear Friends, So we're doing some business with a great real estate agent out here in Connecticut.  She's hungry to learn when it comes to social media, marketing and all things digital.  She's sweet, charismatic and incredibly knowledgeable.  She's a rare breed - understanding that there's lots ...
By Chuck Carstensen, Minnesota Real Estate Expert
(RE/MAX Results)
Comments 2
I made the decision just over two weeks ago to join Team WUKAR!  No - Its not a Real Estate Team!  I actually had a few Realtors in my area confused. I think they thought I left RE/MAX for a new, never before heard of Real Estate broker!   Thus, for the people who have never heard of multiple sou...
By Brian England, Realtor, MBA, Real Estate in East Valley AZ
(Arizona Focus Realty)
Comments 1
Kyle Reyes always has great ideas and strategies for effective networking.  I like that he compares it to dating, as that is exactly what it seems like we are doing, just for a different purpose.  I like the tips he provided in this post, so I wanted to share it. Every experience we have in life ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 49
                                        I read a well written and very energizing post today by Maureen Harmonay titled “Barbara Corcoran’s Secrets to Success” and I thought I’d share my thoughts on this post.  There was one statement in that post that should be remembered by all real estate agen...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 4
                                This is a chart that reflects the active resale listings in Franklin MA as of this date.  They range in price from a low of $125,000 to a high of $2,295,000.  There are 62 resale single family homes on the market.  The average list price is $533,232.  The town of ...
By Michelle Real, Founder at The Real Team Coldwell Banker Previews
(Coldwell Banker)
Comments 19
Recently, I listed a home on 4030 N. Atlantic Blvd Fort Lauderdale, Florida. One of the deciding factors as to why the seller decided to choose me versus other Realtors is that I mentioned in the marketing plan that we would shoot extensive aerial footage of the home and the neighborhood in order...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 11
A few Important Words on Curb Appeal  (infographic) I think we all know how important First Impressions can be and of course the curb appeal of our home is as important as any other first impressions when we are in the business of presenting homes for sale or rent. The nice folks at the Door Empo...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 12
                              Who sells the most condos in Franklin MA?  Lorraine Kuney of The Kuney-Todaro Team of RE/MAX Executive Realty has closed the greatest market share of condos in Franklin MA with 28 closings to this date.  There is no question as to which agent to call for that Free Ma...
By Art Welch, Broker
(Realty World Superstars)
Comments 3
This Awesome 4 Bedroom 2 Bath Family Home in Tonopah is a Santa Fe style home. Awesome 4 Bedroom 2 Bath Family Home in Tonopah has split floor plan with large great room, open kitchen with breakfast bar, dining, front room, large rear covered patio. This Awesome 4 Bedroom 2 Bath Family Home in To...
By Snub Liles, Macht-Liles Real Estate Group
(Cedaredge, Colorado )
Comments 1
Delta CO Home for Sale - 5357 Sundown Rd See for yourself what this Delta CO Home for sale has to offer! Come home to this lovely property overlooking Gunnison River Valley with views of Grand Mesa, West Elks and Ragged Mountains. This single story, ranch-style home rests on a 56.58 acre expansi...
Listing Presentations In your real estate business plan, you hopefully have a plan for a real estate presentation of some kind.   If you have been in the business a while, you will see that there are no sources available today for Investors or Realtors® of actually what to say  to a motivated Sel...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 14
                                          This Free Market Analysis message will be seen online and offline via many different sites and sources.  My day started by posting this chart on Active Rain.  From there, I posted it on my website and then I posted it on Goo...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 2
How to Prepare Your Carillon Lakes Homes for Sale for Thanksgiving   Once again, Thanksgiving is just around the corner. Before  you know it, more holidays are knocking at your Carillon Lakes homes for sale door. It’s easy to panic and get stressed knowing that aside from holiday preparations, yo...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 3
                              This is a chart displaying the closed condos in Franklin MA in 2014.  There have been 121 closings with an average sale price of $273,215.   The average list price of this group of condos is $272,987.  The condo market in Franklin MA is a strong market.  Franklin ha...
By Borino - The Real Estate Coach
(Borino Productions)
Comments 0
Do you get a lot of "we'll wait till next year" from sellers? See, most agents screw it up. They either accept it at face value, just hoping to get the listing next year - fat chance. Or, they try to come back with some clever "objection script" just to annoy the seller. Neither one works. Tomorr...