Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 186
Are business cards going the way of buggy whips? Some believe they are. They see business cards as mere clutter. They think it's easier to exchange contact information by entering names and information into smart phones, rendering business cards unnecessary. For some, that may be true, but I don'...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 35
The effectiveness of print vs. electronic marketing is always up for debate. While marketers like Barbara Todaro have proven that targeted postcard mailings fill their pipeline with listings, other insist that it doesn't work and is too expensive. Have they tested that theory? I'd say not, becaus...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 4
In this video I will explain as easy as I can how to get the right frame of mind and confidence to help you sell at least one Luxury Home this year...One or more Luxury Home sales this year will increase your income by $30,000 - $200,000 Worth a try...Video - One Luxury HomeFree Luxury Home Sales...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 18
There are 3 Fifty Five and Over Condo Communities in Riverhead Long Island. As a courtesy, Lawrence "Larry" and Sheila Real Estate Associate Broker and RE Salesperson are providing the Community Profiles for these 55+ Communities...        Located in Riverhead Long Island, Sunken Ponds, Saddle La...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 21
“Risky” is a commonly used word in conversation about real estate marketing.  There is a cost involved with most marketing sources and methods.  Anything that’s worth the participation has a cost associated with it.Herein lies the problem with most real estate agents and their efforts in promotin...
By Jacob Thomas, Weston, Davie, Coopercity, Southwest Ranches, Miramar Realtor, South Florida Estate Homes Inc.
(South Florida Estate Homes Inc)
Comments 7
Weston FL Real Estate- Waterfront Pool homes for sale Today! Real estate market data provided by your local expert, Jacob Thomas- SFEHomesWeston FL Real Estate- Waterfront Pool homes for sale Today!  Free List of Todays Top Trending Waterfront Pool homes listed for Sales in Weston FL. If you want...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
There are hundreds of blogs about why a house isn't selling. Most of the time it's the price, the condition, or the location. But, what if the price is right, the condition is top-notch, and the location is perfect - and the house is still not receiving attention?This can happen. Don't get discou...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 17
Aren't we lucky at ActiveRain - because we have Barbara Todaro blogging here in 'Rain?I remember  taking some lessons on how to find a land for new construction.This is the second part - how to price it?Thanks Barbara for your expertise - and sharing with us on ActiveRain.    What do you need to ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 5
Three in a row this past weekend, and two more are coming this week.  Spring is here, and this is a sample of what the team members are doing.  Our winter marketing is kicking in now.  The homeowners in Franklin MA has a tough winter, and the inventory from February through March was slim to none...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 2
The Most Important Things to Look for When Buying a 30A Luxury Home for Sale If you are buying a 30A luxury home for sale as a vacation home, an investment property or as a 2nd home, there are certain things you need to look for when selecting a beach property.The main driving factors for most ho...
Dress for success.  It was something that was always stressed to me growing up.  My parents.  My teachers.  My bosses. I was a rule breaker at a young age.  In Catholic school, my feet were so big that we had trouble finding affordable dress shoes that fit.  So my parents bought me black sneakers...
By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 4
Without going into great detail, for me 2015 has been the year so far of the "Real Estate Referral."Here's how just one of my referral balls started rolling:1. I took the initial listing because of future possibilities with that client. Now sold.2. Because of the marketing of #1, I was contacted ...
By Chuck Carstensen, Minnesota Real Estate Expert
(RE/MAX Results)
Comments 30
I have been posting hashtag WUKAR out to social media for the past few days and people are asking me what WUKAR is? WAKE UP - KICK ASS -REPEAT When I first saw a WUKAR facebook post and saw those words I thought. "Thats Me!"  Each day I get up, work hard, solve problems, care for clients, serve a...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 6
When we market, we must be in the right frame of mind and be able to focus on our subject matter. When we market, we must be in the right frame of mind and be able to focus on our subject matter.  We need to be clear-minded and think about nothing other than the topic that we are reducing to writ...
By John Pusa, Your All Time Realtor With Exceptional Service
(Pacific Realty)
Comments 1
In April of 2015 Trulia.com reported median homes sales prices decreased 0.4% in La Crescenta, California between January 2015 to April 2015 to $699,000, from the previous quarter, and decreased 5.5% from the same time in April of 2014. An average home listing price in La Crescenta, California on...
By John Pusa, Your All Time Realtor With Exceptional Service
(Pacific Realty)
Comments 2
In April of 2015 Trulia.com reported median homes sales prices decreased 0.4% in Montrose, California between January 2015 to April 2015 to $597,500, from the previous quarter, but jumped 34.6% from the same time in April of 2014. An average home listing price in Montrose, California on Trulia wa...
By Sharon Alters, Realtor - Homes for Sale Fleming Island FL
(Coldwell Banker Vanguard Realty - 904-673-2308)
Comments 5
The Low Down on MillenialsThough not a Millenial, my kids are Millenials, and they all look forward to the American Dream of homeownership. In fact, I haven't met a Millenial yet who doesn't aspire to owning a home of their own someday. They may want the city, or have their eye on the suburbs, bu...
By Sharon & Bruce Walter, West Lafayette homes for sale
(Keller Williams Realty Lafayette, IN)
Comments 0
  Lafayette IN 3 bedroom ranch home for sale with fenced yard near Tippecanoe County Fairgrounds and Lafayette Jeff High School located at 2111 South 9th Street, Lafayette, Indiana. This 3 bedroom ranch home for sale in Lafayette, Indiana is near the Tippecanoe County Fair grounds, Lafayette Jeff...
By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 7
Is it like this everywhere or am I just experiencing a huge upswing in buyers and sellers?At this point, my listings are moving so fast, I don't even keep my signs up once they are pending and effectively off the market. I don't want prospective buyers to lose heart in their search for their hom...
By Bruce Walter
(Keller Williams Realty Lafayette/West Lafayette, Indiana)
Comments 18
  Lafayette Indiana 3 bedroom 1 1/2 bath home with garage and workshop near Lafayette schools for sale located at 2337 Sequoya Drive, Lafayette IN 47909.      ACCEPTED OFFER 1st DAY !!! Congratulations to our sellers on preparing their home for sale, and allowing us to price the home at the optim...