Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 128
Remember when the gurus said a web page or blog post needed to be 200 words in order for Google to pay attention?  Then do you remember when that increased to 400? And now, although he does mention some high ranking sites with few words and many photos, Neil Patel recommends writing 2,000 to 3,00...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 46
No two people are alike, and because of that fact, focusing on attributes beyond production and skill level is essential.  We work to earn income.  When we need to work as a “team” on a particular task rather than independently, it’s imperative for the team members to “mesh.” The words “team” an...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 1
4 Bedroom Two Story Home for Sale with a Pool | 9118 Oakwood Dr   Come visit this 4 bedroom home for sale with a pool in  Lake Wales FL and it will sell itself! Sitting in over 2 acres of land and has it’s own Lake Heiler, some awesome features of this home include 1/2 bath, 2-car attached garag...
By Marco Giancola, Realtor (305)608-1922, Miami Beach Florida
(Douglas Elliman Real Estate)
Comments 9
    This exquiste mediterranean waterfront mansion on Pinetree Dr. Miami Beach is now on the rental market. Built as a part time resident for the founder of K-mart, S.S.Kress back in the 1930's and recently renovated at a cost of $32,000,000. This 11 bedroom, 13 full bath,15,000+ sq. ft. private ...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 13
The real estate referral jackpot doesn't quite work the way that you think it does. The referrals that I'm talking about are out-going referrals to service providers looking for their own pay day without any pay out. I'm not dancing around any RESPA rules here, I don't ask for or accept payment f...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 4
Are you a Franklin homeowner who needs a Free Market Analysis?  You're in luck!!  You landed on the right title with your Google search.  Tammy Todaro of The Kuney-Todaro Team is a listing agent and a member of The Kuney-Todaro Team, the "#1 Team in Franklin's #1 Office."  She focuses on listing...
By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 2
Fall in love with this all brick home in the quiet community of Arbor Lakes in Thompsons Station just off Lewisburg Pike.  You will love the room between your neighbors!  A lovely green space is situated right out your front door and for your enjoyment. The back yard is fully fenced and total ya...
By Lydia Puller, Realtor, San Rafael Luxury Homes for Sale
(Alain Pinel Realtors)
Comments 0
Top 5 Items That Buyers Want Most from Luxury Homes for Sale in San Rafael   Think of luxury homes and the first things that might come to mind are the posh and extravagant features and amenities like pools, tennis courts, high-tech kitchens, in-house gyms, game rooms, and much more - but what ar...
    Lafayette IN 47905 Brookfield Heights Waterfront 3 bedroom ranch home for sale near Caterpillar, IU Arnett Hospital, Interstate 65 located at 228 Penridge Lane, Lafayette IN 47905.                          SOLD !!!              Lafayette, Indiana 47905 Brookfield Heights Waterfront 3 bedroom ...
By Jon Zolsky, Daytona Beach, FL, Selling Daytona paradise for heavenly good prices
(Daytona Condo Realty, 386-405-4408)
Comments 6
It is quite rare for me to reblog. But I am doing it now. Not only the post is very good, I would say excellent, but the comments add a lot to the post. I am always struggling with my long-winded posts. I thought it was a problem. What a relief to learn that after all it might be not. I agree wit...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 15
We are in a business (and that may be true of most of the businesses) where we have to work with many different minds. Now if we continue to serve each of them same way, do you think it will be easy to work with EVERYONE? Here's a re-post from Jenna Dixon. Play to your audience:  know who they ar...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 2
I have written a few 2000 word posts, they were a waste of my time since my readers ignored them or said that they were bookmarking them to read later.I am convinced that people in Active Rain would like to read posts that are between 50-100 words. Every one is pressed for time and the quicker th...
By Randy Mitchelson, Internet Marketing Expert, Author, Activist
(iPartnerMedia.com and Homeland Heroes Home Loans)
Comments 4
In another recent blog post I published December 30, (see here: http://actvra.in/4sQC ), I alerted website owners about Google's new mobile search feature that clearly denotes which websites are mobile responsive.Today, I read a post by Matt Southern about how Google is proactively emailing websi...
By Marco Giancola, Realtor (305)608-1922, Miami Beach Florida
(Douglas Elliman Real Estate)
Comments 14
To all my friends in colder places here is a shot from the balcony of a unit in the extraordinary Continuum Condominium at South Point in Miami Beach.  This is an not an enhanced photo, it was taken with my iPhone. Our beautiful waters are truly Caribbean blue and the azure skies-well almost eve...
By Sidney Kutchuk, Property Management & Sales Experts 951-217-6745
(Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745)
Comments 3
1226 N Beverly Glen Blvd,Los Angeles - Two on OneJust Listed for sale.   Exclusive Bel Air / Beverly Glen platinum triangle OverviewMapsPhotosNeighborhoodMarket Stats $629,000 Single Family Home Main Features 2 Bedrooms2 Bathrooms2 UnitsInterior: 1,100 sqftLot: 3,847 sqft Location 1226 N Beverly ...
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages Connecticut)
Comments 45
 I have been involved in sales for about 40 years.  During those 40 years, I have attend several seminars on how to be successful in sales.  Two thing always comes through loud and clear and are common in every presentation.  The first is in order To Be Successful In Sales We Have To Market Ourse...
By Randy Mitchelson, Internet Marketing Expert, Author, Activist
(iPartnerMedia.com and Homeland Heroes Home Loans)
Comments 4
                        Calling all do-it-yourselfers!   The Small Business Development Center in Southwest Florida is offering a 2-part webinar series to help customers find your business.    Participants will learn why and how to establish their business page on both Facebook and Google.   Inst...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 137
Right now I'm working on articles for a full color glossy magazine that one of my clients will distribute to homeowners via his 40+ agents in the field. It will center around remodeling projects that add the most value, staging, inexpensive fix-ups, and tips on what buyers are looking for today. ...
By Kathryn J., (Rentec Direct-Property Management Software)
(Rentec Direct)
Comments 16
I am meeting with my son soon so we can discuss some of the programs that are out there that offer student loan consolidation.   I know there has been a lot of talk lately about these millennial's and why they are not buying houses, one of these reason just might be these darn student loans.    A...
By Suzanne De Vita, Online Associate Editor
(RISMedia)
Comments 27
Our global economy (and the infinite abyss that is the Internet) can make it seem like your reach has to extend far beyond the parameters of your market. And while that can be true in some cases, buying and selling real estate remains, at its core, a localized service.But these days, social media...