Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Jenn Hart, Richmond, VA, REALTOR®, 804-317-7997
(Jefferson Properties)
Comments 46
Recently I challenged myself to host a networking event in my area.  It would be a great way to get myself out in the community while also connecting local professionals.  Good idea, right?  The devil is in the details: How was I going to set it up?  Whom would I invite?  Where would I hold the e...
By Richard Zaretsky, Florida Real Estate Attorney
Comments 16
On September 30th the Consumer Financial Protection Bureau - created under the sweeping Dodd Frank Act - showed it is continuing its campaign to penalize violations of kickback schemes in the real estate industry. Citing illegal quid pro quo referral agreements as being a violation of RESPA, it s...
This is a game changer.  You're going to want to share it with everyone who does video. And everyone who does NOT yet do video.  Then kick their butts a little and tell them why they should be using it. For the first time, Facebook has passed YouTube for the nuber of video views on desktop.  In A...
By Bryan Robertson, Broker, Author, Speaker
(Catarra Real Estate, Inc)
Comments 41
Generating leads is the key to surviving in real estate.  Without leads, what's the point? Some agents are better than others and many pay someone to generate leads for them.  This is why many of us pour money into syndicators and other services.  Hey, whatever gets the job done.  Here's what I w...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 14
If you are now ready to move to a 55 and Over community in Nassau County Long Island, The Seasons in East Meadow may be what you are looking for. Here is our Community Profile presented as a courtesy by Lawrence “Larry” and Sheila, Real estate Associate Broker and RE Salesperson: Located by Fron...
By Patricia Feager, MBA, GRI, Cert Negotiations Expert, Military Relo Prof, The Little REALTOR® That Could
(Keller Williams Realty)
Comments 37
  The holidays are just around the corner. Magazines are now flooding into my mailbox with all kinds of gift previews and enticements to buy for holiday gift exchange. Strangely enough, these are magazine companies I never saw before or ordered from either. But that's not the point. For amusement...
Do you really want people to do business with you...or do you just want to say that you own a business?   It's a fair question.  Perhaps it's a question you never thought you'd be asked...but it's still a fair question.   Allow me to explain.   We have the unique privilege of working with all sor...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 36
                                          This Free Market Analysis message will be seen online and offline via many different sites and sources.  My day started by posting this chart on Active Rain.  From there, I posted it on my website and then I posted it on Goo...
By Wade Webb
(Royal Lepage Kelowna)
Comments 17
        People Love Stories… What’s the Story of Your Real Estate Business? I was so excited to receive my much anticipated copy of Scott Stratten’s new book “Unselling” and dive right into it… and just as expected it did not disappoint. This week’s post are from some of the things that resonated...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 17
This question came up again today, when I read the intro for a post on a LinkedIn group. It said "head over heals..." OUCH!! That's not much different than "...waist your time on..." or "need to reign in..." or "selling there house" that I've seen on other posts.  If the writer is someone I know ...
By Dale Dresel, Maricopa City & Goodyear Neighborhood Realtor©
(HomeSmart Success, Maricopa & Goodyear AZ)
Comments 1
***GREAT WINTER SPECIALS!*** Maricopa Affordable Corner Lot Home for Sale in Senita   42929 W ELIZABETH AVE MARICOPA AZ 85138 $125,000 | 3 BEDROOMS | 2 BATHROOMS | 2 CAR PARKING | 1816 SQUARE FEET | MLS: 5179828 Maricopa Affordable Corner Lot Home for Sale in Senita   Immaculate and upgraded 3 b...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
Comments 14
 Consistently staying in touch with your sphere of influence through a blog and/or a newsletter can reap a steady flow of referrals from those who already know you and also engage your prospects.   But, what is the secret that the most successful luxury real estate marketing professionals know a...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 4
How to Prepare Your Carillon Lakes Homes for Sale for Thanksgiving   Once again, Thanksgiving is just around the corner. Before  you know it, more holidays are knocking at your Carillon Lakes homes for sale door. It’s easy to panic and get stressed knowing that aside from holiday preparations, yo...
By Rebecca Gaujot, the GO TO REALTOR, Lewisburg WV Real Estate, Greenbrier County
(Coldwell Banker Stuart & Watts Real Estate)
Comments 11
Ranch House for Sale, BR/2BA in White Sulphur Springs WV 24986   Move-in Ready Ranch, 3BR/2BA in White Sulphur Springs WV is looking for a new owner.  This modular 1200 sq.ft. ranch house has 3BR, 2BA, washer, dryer, refrigerator, dishwasher, kitchen pantry, water softener, central a/c, and well ...
By Nancy Blaker Weber, Wright Bros. Real Estate
(Wright Bros. Real Estate)
Comments 2
I have been living here  in Nyack for over 25 years, and have often heard the term Rivertowns used to refer  to our little area  by the banks of the Hudson. So what exactly does the term refer to? After consulting numerous sources I have an answer.The Rivertowns are a group of  villages and  town...
By Eileen Burns, FL Luxury Homes Hollywood Lakes,Golden Isles/Beach
(Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach)
Comments 2
Active Rain Newbie Posts Oct 13-19, 2014 by Eileen Burns Real estate (buying and selling  properties) is on fire in Hollywood, Fl and nationwide.  Active Rain is "the platform" to share nationwide tips on what is working today in our markets. Timely first blog posts from our New members are inclu...
By Jay Mecray - (480) 256-9771, #JayMecray #CommercialRealEstate #Arizona #Phoenix
(Arizona Property Solutions)
Comments 2
One Acre Residential Lot For Sale Gilbert     Contact: Jay Mecray Phone: 480-256-9771 Email: #JayMecray #CommercialRealEstate #Phoenix #Arizona One Acre Residential Lot For Sale Gilbert Listed at $249,000       Send To   Subdivision Gilbert AZ Category Land For Sale...
By Patricia Feager, MBA, GRI, Cert Negotiations Expert, Military Relo Prof, The Little REALTOR® That Could
(Keller Williams Realty)
Comments 4
    The temperature in Flower Mound, Texas will be a cool 80 degrees today and tomorrow but temperatures will rise by Friday to 88 degrees and then 90 by Saturday and Sunday.    The sun radiates with warmth after the cool twilight hours of the night when the air was crisp and good for sleeping. ...
By John DL Arendsen, Contractor, RE Brk, Factory Built Home Dealer/Devl
(ON THE LEVEL General Contractor, Crest Homes Factory Built Housing Dealer & Developer & TAG Real Estate Sales & Investments)
Comments 3
Jenn Hart  I remember back a couple of decades ago when the only way to network was mixers or happy hours. The word MEETUP was not yet in anyone's vernacular, folks were still using beepers instead of cell phones, email was just rolling out and texting wasn't even a word in the dictionary. Gettin...
By Wade Webb
(Royal Lepage Kelowna)
Comments 0
  I realize my more than two decades of real estate experience may hurt me this week and I may get some of the new generation of agents thinking this content is completely ridiculous but I honestly believe the art of real estate offers has been lost and that we need to seriously be reminded of so...