Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Mike Ouellette
Comments 19
For the past 9 years I've been playing professional hockey around the world. So how does a Canadian kid crazy about hockey end up in Hawaii of all places? Well, there's the the obvious answers of beaches, weather, surfing, palm trees, and adventure... but the driving force above and beyond all th...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 99
 If you want to be top of mind in your luxury real estate marketplace, you have to be the most knowledgeable agent in your area.   As we used to tell our clients, when asked why they should work with us and sign an exclusive representation, “we know where the bones are buried.”   This meant that ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 28
I’ve frequently mentioned that we market to buyer agents because they have the buyers.  It’s just common sense.  We are listing agents and without the cooperation and participation from buyer agents, we would never move forward.  We would be treading water.Agents like to do business with other ag...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 16
You can best your competition by constantly upgrading your knowledge, maintaining the highest professional standards and practicing politeness. A recent report by the Luxury Institute reported that 75 percent of wealthy customers across every generation (boomer, generation X and millennial) expec...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
As Long Island Licensed Real Estate Associate Broker and RE Salesperson, Lawrence "Larry" and Sheila Agranoff have been successfully selling Condos in Nassau and Suffolk County NY. Selling or Buying a Long Island Condo requires extensive research, time, negotiation and sometimes patience. As an e...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 1
There was medium activity on the Maple Heights real estate market this week. During the week 8 houses were were listed during the week, two houses were returned to market, 5 listed houses were changed to contract,  the price was changed for 4 listed houses, 3 houses were sold during the week.NEW ...
By Hella Mitschke Rothwell, Hawaii & California Real Estate Broker
((808) 226-1095 or (831) 626-4000)
Comments 7
Have I mentioned on my California blog that real estate is off the charts? Well, the same thing is happening here in my Hawaii brokerage. I will be writing about my new listing here early next week.In the meantime, check out the fabulous lychee tree in my backyard here in Mililani on Oahu. And th...
By Joan Hubbard
(Brown-Kortkamp Realty Co.)
Comments 4
                                           5858 Nina Place - #1E - St Louis, MO 63112 - MLS #15027410                                                                            2 bedrooms - 2 full baths - 1,240 sq. ft. - $210,000.00                                    Window enclosed sitting room ...
By Andrew Monaghan, CRS, GRI, EPro Associate Broker
(Your Phoenix Home Source)
Comments 6
 This lot has gorgeous views!!! Come and built your Custom Luxury home in Tramonto. Gated Community with Million Dollar views!!!
By Carla Harbert, RE/MAX Omega: Lorain-Medina County Area
(www.LorainCountyHomeSales.com)
Comments 0
OPEN HOUSE: Monday, May 25th, 2015 from 6 to 8 pmLocation: 4020 Shore Drive, Lorain OH 44053 - right on Lake Erie Shores     Home features WALL of windows               Gorgeous Views off upper deck  Living Room Views - 1st floor                      Dining to Living Room Views    Upper Level Vie...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 15
While some folks crumble and give up at the first drops of rain, others put on their wellies and prepare for the coming storm.       It doesn’t matter who you are—in life you will face challenges. Sometimes they’re small, easily surmountable challenges; other times they’re big, ugly, messy challe...
By Andrew Monaghan, CRS, GRI, EPro Associate Broker
(Your Phoenix Home Source)
Comments 3
Your search is over! Fantastic Surprise home with a great room concept features a formal dining room, custom paint, and neutral tile flooring! Eat in kitchen offers black appliances, an abundance of cabinets, ample counter space, tiled backsplash, center island and a pantry! Huge loft and spaciou...
By Kyle Reyes
Comments 5
Many people tend to think that the boss is the only one who can do the firing.I'm sure you've all had that moment where you WISH you could turn the tables and fire your boss.But what if I told you that you can?Let's this about this for a second.  The act of letting someone go in business is nothi...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 16
Being safe is just another tool of the consummate professional. Safety is a top concern for many real estate agents, especially when meeting a client somewhere other than the office. Although showings, listing appointments and open houses are standard in the industry, they also leave an agent vul...
By Fred Griffin, Licensed Florida Real Estate Broker
(Frederick Griffin, Licensed Real Estate Broker)
Comments 134
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 25
   There are two relatively new practices which I admit that I don't fully understand.Real estate yard signs have been cropping up with riders that say "Coming Soon." I'm not sure what stage of the listing process those Coming Soon houses are in, but no one can find them in the MLS. So I suppose ...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
Sweet 4 Bedroom 3 Bath HUD Home in San Tan Valley. This stately Sweet 4 Bedroom 3 Bath HUD Home in San Tan Valley will have you saying WOW! This Sweet 4 Bedroom 3 Bath HUD Home in San Tan Valley has Attractive entry with arch way into the open Island Kitchen with tons of counter space. Family roo...
By Art Welch, Broker
(Realty World Superstars)
Comments 2
Sweet 3 Bedroom 2 Bath HUD Home in Wittmann on 1+ acre, level lot with mountain views! This Sweet 3 Bedroom 2 Bath HUD Home in Wittmann is Move in ready and bring the horses and toys! The Sweet 3 Bedroom 2 Bath HUD Home in Wittmann has huge living room, split floorplan with large master suite, up...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
 Private groups on Facebook are very inspirational, especially when the roster is filled with “like-minded” real estate agents.  General communication and sharing of what one is presently doing to create business can be very powerful to others.  No two real estate agents will perform the same tas...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 38
How many real estate agents write blog posts about new subdivisions?  I think many agents who focus on selling new homes will write blog posts about local subdivisions that are being marketed by the builder/developers.  Bloggers, have you thought about buying domain names of subdivisions that are...