Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant -
Comments 10
 What you post on your business Facebook page is extremely important.  I usually find myself explaining to clients who want to advertise their listings and real estate articles that you have to keep in mind where you are standing and who is listening.  There's a bit of technique that marketers te...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 37
Collaboration is a word that is frequently used in the real estate business, but how often are we fully transparent with our thoughts and guidance within a group of office co-workers?  Teams are becoming more popular and for many reasons.  Experiencing a group effort to create business is common ...
By Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC, Small Office, Big Service
(Waters Realty of Brevard, LLC)
Comments 0
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By Fred Griffin, Licensed Florida Real Estate Broker
(Frederick Griffin, Licensed Real Estate Broker)
Comments 34
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By Lise Howe, Assoc. Broker and Attorney Licensed in DC, MD, VA,
(Keller Williams Capital Properties)
Comments 16
To my children of course this is totally normal to be checking emails at 35000 feet  - but I think it is very cool to be on Jetblue right now on my way to a Luxury Retreat for Keller Williams and the spring masterminds in Huntington Beach CA and I am logged into the free wi-fi so I can stay in to...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 4
Top 10 List for Getting Top Dollar for Your Forest Land.   1.Have a timber appraisal completed. 2. Conduct a wildlife inventory and habitat evaluation. 3. Have your boundaries clearly marked and cleared of brush. 4. Build and maintain trails leading to all of the propertie's best assets. 5. Have...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley,, MD & VA Homes and Real Estate)
Comments 10
PUSH vs. PULL???This post inspired by:  Do You Know The Difference Between Push And Pull Marketing?  By Sarah Cole That is a comparison as old as the practice of advertising goods or services began.Examples of PUSH advertising would be:Door knocking,Cold calling,Handing out cards in the grocery s...
By Alan May, Evanston & Northshore of Chicago real estate
(Coldwell Banker Residential)
Comments 14
In a recent online thread, in a popular Question and Answer forum, the question was asked "How much should we offer on a listing?".There were a plethora of responses on that thread, and they were raucously ridiculous.Ranging from "Just offer 10% below the listed price, regardless of where they're...
By Elite Team, Realtors/Career Consultant
(Keller Williams Realty Acadiana)
Comments 7
Coffee should be hot. Beer should be cold. Mexican food should be spicy.  However, if these things are less than the standard that you expect, there are not any lasting consequences.As the value of the object in question rises, either in price or gravity, the expectations usually increase and dec...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 28
 RE/MAX of New England announced the top 25 teams for the month of March 2015.  The Kuney-Todaro Team ranked #6 in New England and #4 in Massachusetts for that month.  The market is in dire need of more inventory, and the team members are digging deeply to secure fresh inventory in this extreme s...
By John McCormack,, Albuquerque Homes Realty
(Albuquerque Homes Realty *
Comments 65
Rio Rancho NM Homes Priced Under $100,000  Are you looking for Rio Rancho NM Homes For Sale priced under $100,000? Realtor® John McCormack with Albuquerque Homes Realty and just sold this Rio Rancho NM 87124 home for under $100,000.00   These out of state buyers were referred...
By Will Hamm
(Hamm Homes)
Comments 13
How often do you follow a road map to get to where you want to go?  In our business, it is important to have a plan and you need to work that plan.  Four things you need to do in business planing are:A.  Cultivate relationships with a large number of prospects simultaneously.B.  Don't try to pre-...
By Olga Kotelnikova, Realtor Broker-Associate
(Northcap Residential)
Comments 0
Home Prices in Las Vegas , NV  for March 2015Real estate market data for Las Vegas , NV provided by Olga Kotelnikova Smith Broker/Associate at Northcap Residential. Las Vegas Home Prices We have seen few straight months of listing price increases on home prices in Las Vegas  and don’t expect thin...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 13
 Tomorrow is the start of another week, and I my first communication to all of my team members is done this evening.  It’s time to make everyone accountable.  I need to know what will surface this week, in order to plan my online and offline marketing for the week. If I know I will have three new...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
There was medium level of activity on the Maple Heights real estate market this week. During the week 12 listings were added to the market, 1 listing was put back on market, 8 listings remained on market, the price was changed for 6 listed properties, 9 homes were sold during the week.  NEW LISTI...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant -
Comments 16
I’ve been reading, watching, listening and dreaming about social media and real estate marketing for 6 years now and even today I’m doing those same actions.  I read social media books, watch social media videos and webinars, listen to social media podcasts and dream about meeting the social medi...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 27
A picture is worth 1,000 words. I mean $1,000!Now when listing is at $300,000 - should we not expect at least 30 pictures if not more?I am with you James Hoff , one is not enough! Never! We are all here to sell houses and most of us just want to close as many deals as we can each year. To this da...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 5
4 Hottest Trends for Your Luxury Home for Sale  Decorating your beachfront 30A luxury home for sale is one of the most liberating home-improvement projects you could do. The scenic location, by the Gulf of Mexico, gives you a sense of creativity and whimsy that you won’t get in an urban setting. ...
Located in an exclusive section of Pelican Landing, The Colony Golf & Country Club was modeled after Bay Colony.  The course was designed by U.S. Open Champion Jerry Pate. He brought this breathtaking landscape to life with the creation of the course which opened for play in March 2000. Expanding...
By Wanda Kubat-Nerdin, Your Preferred St. George Area Real Estate Agent.
(PK Real Estate Utah, St. George, UT 84770)
Comments 6
St. George Utah Homes for Sale: 1065 West Eagle Circle 84770 | MLS# 15-165701 | Priced to Sell! Buyer agents, bring your clients to this most spectacular setting. Sellers are motivated and want this amazing dream home SOLD now! They recently reduced the list price to $375K and the showing request...