Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Mike Linkenauger, Short Sale Realtor - Jacksonville FL
(First Coast Realty Associates)
Comments 53
How to Create a Real Estate Farm Area We're not creating Facebook farms on Farmville here, but instead providing a very effective, step-by-step method for creating real estate farm markets in only 50 days. We successfully utilize this same method within our brokerage company with our 50-Day Farm ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 77
    It’s common knowledge in the real estate world that “the eye buys.”  I use that phrase often, and I’m always mindful of that fact when I’m preparing my marketing materials.  What can I do to catch the eye of the reader is the important question that every listing agent should be asking. On th...
We work with a LOT of different businesses.  From real estate agents to car dealerships.  From lawyers to retail shops.  And if there's one consistent mistake that businesses make when it comes to social media, it's this: social media isn't about talking TO your customers. It's about having a con...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 69
                                When listings are scarce, we will search for fresh inventory wherever and whenever we can.  I passed a For Sale by Owner Sign while driving and thought I’d ask one of the agents in the office if he had seen it.  His response was that it was not his favorite method ...
By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 24
Happy Facebook Fridays, Rainers! This week I spent some quality time walking on my social media tightrope. I was focused and made sure I took time every day to give one of my main SM sites some attention. On "Facebook day" I made some long overdue updates to my profile, caught up with comments, ...
There's a lesson in every campaign for every business owner.  We just have to find it.  And so as we prepare for countless little brats to demand candy in exchange for not covering our house in toilet paper, let's look back on the case study of a zombie event I ran last year when I was working wi...
By Karen Fiddler, Broker/Realtor, Laguna Beach & Lake Arrowhead, CA (949)510-2395
(HOM Sotheby's Intl Realty, 949-510-2395)
Comments 13
Busy Working or Busy Work?   The best Sales Manager I ever worked for once told me: "oh....and now that you are trained and ready to go....I never want to see your face again." I wasn't being fired....I was being sent into the field. That's where the potential customers are, not in the office. He...
By Michael Downer
(Coldwell Banker Residential Brokerage)
Comments 0
Bridgewater Township NJ 4 Bedroom Home for Sale | 266 Holland Ct   Discover the delight of living in this impressive Bridgewater  Township NJ 4 bedroom home for sale! Situated in a quiet  quiet cul-de-sac and just minutes away from excellent schools and major roadways, this single family home ha...
It's a simple question, really.  If you had to pick between losing your wallet or your phone - which would it be?   With Apple Pay hitting the market hard, we're very quickly seeing the death of the wallet.  In 72 hours, Apple saw over a million cards activated.  It makes you stop and think about...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 7
  Today, we had a listing close by Lorraine Kuney and a selling side closed by Eri Buliung, who was a buyer's agent on this Millis MA property.  Postcards are being mailed to thousands of people sharing their success stories, and these postcards will be posted on Google+, websites and Pinterest....
By June Piper-Brandon, Piecing Dreams One Home at a Time
(Century 21 New Millenium)
Comments 0
More Than Just a Home Warranty There are so many choices to make when suggesting a home warranty.  It's like alphabet soup!!  AHS, HWA, HMS, HSA, and the list goes on.  How do you choose? Suggesting that your seller purchase or provide a home warranty with the sale of their home is about peace of...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park Real Estate Consultant, REALTOR®
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR®)
Comments 14
Internet Target Marketing   Now that we have the listing what do we do with it? One of our strategies is to target buyers and their agents with internet and social media advertising. Depending on the property and it’s unique amenities will determine the most probable buyer for the property.   Acc...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 15
Another Suffolk County Long Island Home was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and Real Estate Salesperson. This time it's in The Old Chester Hills Section of Huntington New York. This was a 5 bedroom 3 bath Farm Ranch that we SOLD in Huntington. The Buyer saw what ...
By Lawrence Bellido, Real Estate Consultant and Team Leader
(Keller Williams Advantage III Realty)
Comments 0
By Michael Downer
(Coldwell Banker Residential Brokerage)
Comments 1
4 Bedroom Colonial Home for Sale in Bridgewater NJ | 266 Holland Ct   Discover the delight of living in this impressive 4 bedroom colonial home for sale in Bridgewater NJ. Ideally situated in a quiet cul-de-sac and just minutes away from excellent schools and major roadways, this lovely home offe...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
Buyers Ask: Does The Refrigerator, Dishwasher, Washer and Dryer, Chandelier, Ceiling Fans Stay With This Long Island House?     Yes, Most Of The Time...   Hadn't thought about this question before until we started working with several out-of-state Buyers.   Seems that in different parts of the co...
By Joe Petrowsky, Your Mortgage Consultant for Life
(Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709)
Comments 25
“Do Your Current Clients Use the Internet?”    Part One:     I am always amazed how many of my current clients say they saw one of my blogs. Each time that tells me, I want to keep myself in front of them, all the time.   I hadn’t really given this any thought until this past weekend. One of my p...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley,, MD & VA Homes and Real Estate)
Comments 21
Jenna's post reminded me of the first time I attended a Fair Housing seminar.  The room was packed with agents cramming their CE 3 Fair Housing hours.  Of course, Fair Housing is mandatory. The gentleman, an official in the Fair Housing office in Maryland, was one of the best speakers I can remem...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
Comments 6
The largest purchase and sale most buyers and sellers of real estate ever make involves a property listing. So unlike buying something that is promoted "three for a dollar" that is a trinket compared to the cost of a home, other type of real estate listing, the job of one by one show and tell. Sh...
By Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905, "Your Gateway to the Lake" Birkenfeld Oregon
(Vernonia Realty)
Comments 5
Fishhawk Lake Real Estate This darling cabin located at 9769 Beach Drive Birkenfeld OR 97016 MLS#14631153 has had lots of interest lately and now it's in Sale Pending! It's been very popular since day one, but it was either too small or too much for the buyer to spend who were looking for some pr...