Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 11
Another real estate grammar question: Should you write "different from" or "different than?"Do you sometimes question whether your choice of words was correct, then have to stop and find the answer?That happened this morning when I wrote a comment on my post about letting your personality show wh...
By Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate
(Hallmark Realtors)
Comments 97
Make Your Open House Stand Out! Hold open houses after work or during lunchtime on weekdays. Hold the open all day long from unconventional times of 9am to 6 pm. If the property has an amazing view of sunset, hold your Open House during that time. Provide easy to eat snacks and cold beverages, of...
By Carolyn Roland-Historic Homes For Sale In Delaware, Cecil County, and S. Chester County, Carolyn Roland, GRI, CRS
(Patterson-Schwartz Real Estate)
Comments 56
A client who is looking for a piece of land on which to build a house for his family asked me about a particular parcel in Wilmington that has been on the market for 3 years (great starting news). Under “Disclosures” on the MLS, the listing agent has included maps of the property with large print...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 64
I just read a question on the Q &A section posed by Maureen Harmonay  who asked, “Do you require buyers’ agents to accompany their clients during showings of your listings?” I thought I’d share my thoughts on this topic. We are listing agents, and our main focus is to deliver our sellers to the c...
By John McCormack, AlbuquerqueHomes.com, Albuquerque Homes Realty
(Albuquerque Homes Realty * www.AlbuquerqueHomes.com)
Comments 51
Rio Rancho NM Homes Priced Under $100,000  Are you looking for Rio Rancho NM Homes For Sale priced under $100,000? Realtor® John McCormack with Albuquerque Homes Realty and AlbuquerqueHomes.com just sold 201 Saffin Drive SE Rio Rancho NM 87124 for under $100,000.00   These out of state buyers wer...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 50
When you're writing to attract prospects - let your personality show! Whether you’re writing a blog post, a web page, or an email to a prospect, one of the first things you need to do is get rid of the notion that your high school or college composition teacher is going to critique your work.They...
By Anna Banana Kruchten - Phoenix Real Estate Broker, Arizona's Top Banana of Real Estate!
(Phoenix Property Shoppe)
Comments 30
It's Friday Fun Time  - Are you up for a Half Flight of Bacon? I bet you think I'm joking!   I can hear your disbelief .....   Wine comes in flights or half flights, right? Not Bacon!  There is no such thing as a half flight of Bacon, is there?   Bacon is being served with half flights of wine? C...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 19
Whenever a store is remodeled in Beverly Hills, the business creates a beautiful structure to camouflage the construction inside.  This one stood out as it reflected the Sephora brand beautifully.  It wraps the entire corner of  Beverly Drive and Dayton Way, and made a magnificent statement using...
By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 1
Your Buyers, Your Sellers, Your Leads, Your Clients:AccelerAgent has you covered on all fronts. View this email in your browser   Brush up on Buyer Branding.Your contacts and leads should stay on your website at least 40 times per year, and for at least 45 seconds each time. Or else proper brand...
Like many real estate markets around the United States right now, Wauwatosa's Real Estate market is thiving.  Many homes are selling with multiple offers in just a few days and prices are increasing becuase of the demand.  See below for the market statistics for the last 30 days in Wauwatosa WI. ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 18
 Do you know what puts a smile on your Broker/owner’s face?  They all have one common thread, and that’s appreciating an agent who makes money.  However, it goes well beyond making money.  That smile is generated whenever money is made because of the thought that goes into that agent’s marketing....
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 26
We travel and study every market where we work to understand the differences that make it special in unique.  If you were living in an area in the US where rain is plentiful, you would criticize the curb appeal or the dying lawn.Our client, Chris Palme, just listed this beautiful home for $3,295,...
By Richie Alan Naggar author PEARLS FOR THE SOUL .com books, Life-Love-Intimacy-Purpose + Real Estate too?
(People first then business! Ran Right Realty Riverside, Ca)
Comments 6
I just had recently had a sellers "high" session which is a pun too. The thrill of selling the home and getting top dollar by cashing in on equity and appreciation is not to be understated. I get it! I want everyone to maximize their returns when it comes time to sell. Let's spend more time on ho...
By Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M
(Donovan Blatt Realty)
Comments 21
Realtor Myths and Misconceptions  Realtors are:MYTHDoor OpenersSome buyers think that a Realtor should be available to open a door at any time whether or not they have a relationship with the Realtor or the Realtor has a relationship with the house. FACT Many Realtors will only show homes to qual...
By Teresa Ryan, Teresa Ryan
(Ryan Hill Realty)
Comments 3
Naperville IL Home for Sale - 611 Nanak Ct   This exceptional French country home offers spacious, bright, elegant and timeless design with top quality finishes throughout; grand 2-story foyer boasts an oversized oak staircase and custom balustrades; 9’ – 11’ high ceilings, accented by vaulted a...
By Lydia Puller, Realtor, San Rafael Luxury Homes for Sale
(Vanguard Properties)
Comments 2
How to Stage Your Luxury Home for Sale in San Rafael Knowing how to highlight your home’s strengths and downplay its weaknesses will definitely help you appeal to the greatest possible pool of prospective buyers. Successful staging is the key to selling your luxury home for sale in San Rafael qui...
By Lori O'Day, digital and social media marketing for real estate
Comments 0
After being out of real estate for a bit, due to family illness, I am finding my re-entry to be a bit like starting all over again, from day 1... ok, well, not totally all over again, but, close.  I have my trusted team members, and, know a great group of rock stars I can rely on to support my re...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 16
  You Won't Need These When Moving To A Long Island Condo... Moving to a maintenance-free Condo on Long Island can give you more time to enjoy your favorite activities. It may also save you money when you compare your monthly HOA fees to the various services you can cancel, and items you won’t ne...
By Wanda Kubat-Nerdin, Your Preferred St. George Area Real Estate Agent.
(PK Real Estate Utah, St. George, UT 84770)
Comments 5
St. George Utah Homes for Sale: 1065 West Eagle Circle 84770 | MLS# 15-165201 | Priced to Sell! Buyer agents, bring your clients to this most spectacular setting. Sellers are motivated and want this amazing dream home SOLD now! They recently reduced the list price to $375K and the showing request...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 2
Chris Miller, shared a post some time ago that still can be used today. There are many useful ideas that can & should be used to further help guide your next real estate transaction. Use these suggestions as a starting point and customize further to your own specific situation. Thanks for sharing...