Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Mike Linkenauger, Short Sale Realtor - Jacksonville FL
(First Coast Realty Associates)
Comments 35
How to Create a Real Estate Farm Area We're not creating Facebook farms on Farmville here, but instead providing a very effective, step-by-step method for creating real estate farm markets in only 50 days. We successfully utilize this same method within our brokerage company with our 50-Day Farm ...
We work with a LOT of different businesses.  From real estate agents to car dealerships.  From lawyers to retail shops.  And if there's one consistent mistake that businesses make when it comes to social media, it's this: social media isn't about talking TO your customers. It's about having a con...
By Ron Barnes, "Most agents claim they're #1 - I THINK YOU'RE #1!
(Associate Broker at Berkshire Hathaway Home Services Georgia Properties)
Comments 3
I have a philosophy about being a Realtor® ... NO ONE EVER SOLD A HOUSE. But Ron, you say, I just sold a house last week. I can show you where MLS has it's status as sold, so you're wrong. Let me ask you, did you sell it, or did you set the stage for someone to become interested in buying it? We ...
By Pamela Seley, REALTOR®, Seals the Deals in Temecula Valley California
Comments 14
Never Thought I Would See the Day I Have a Zillow Website! Last week I received an email from Zillow saying I could purchase a Premier Agent website for $10/month. That can’t be true! I thought, so I went down the rabbit hole to find out if it was, and indeed, it is. Short History I’m on a tight ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 4
Buyers Ask: Does The Refrigerator, Dishwasher, Washer and Dryer, Chandelier, Ceiling Fans Stay With This Long Island House?     Yes, Most Of The Time...   Hadn't thought about this question before until we started working with several out-of-state Buyers.   Seems that in different parts of the co...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 4
8 Smashing Ways To Stage Your South Tampa Waterfront Home For Sale   Discover these 8 easy and cost effective ways of staging your home! Proper staging has been a proven method to increase the selling price and decrease the selling time of a home. You will be surprised to see more interested buye...
By Kathy Smiley, Westlake Village, CA - "Making YOU Smile!"
(Berkshire Hathaway Home Services California Realty)
Comments 2
The real estate market in Westlake Village, CA is definately "cooling off" now that Autumn is here.  Homes were literally flying off the shelves in May, June and July. It has now slowed down and although closing prices are up, indications point to the fact that the higher bracket is finally movin...
By Marco Giancola, Realtor (305)608-1922, Miami Beach Florida
(Douglas Elliman Real Estate)
Comments 4
      This very tasteful midcentury modern home on North Bay Road,Miami Beach has just been listed for $13.5 million. It comes with some classic period styling, including a stone floor in the wood-beam-ceilinged Florida room. soffited ceiling in the living room with recessed lighting, a fireplace...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 6
Courtney brings us wise advice - along with the "How to."  A news story carries so much more weight than an ad - it's as if the newspaper itself is endorsing you and your business.  When I had an agency we did things on purpose to get our names and faces in the news. Of course, in a small town th...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 4
We want to and always talk about 'capturing a neighborhood' or become the leading real estate agent in specific farm. How simple it is. Learn it from this re-blog from Mike Linkenauger. How to Create a Real Estate Farm Area We're not creating Facebook farms on Farmville here, but instead providin...
By Kathy Smiley, Westlake Village, CA - "Making YOU Smile!"
(Berkshire Hathaway Home Services California Realty)
Comments 1
Agoura Hills, CA Condos and Townhomes for sale in Agoura Hills, CA are in scarce supply and prices are holding this week. We are now officially in the Autumn market. It is expected the homes currently on the market for some time will adjust their price slightly to hit the "sweet spot" needed to e...
By Courtney Cooper, 206-850-8841
(All Seattle Homes for Sale:
Comments 43
Real Estate Press Releases To Increase Your Business: It's been almost two years since I wrote the last tutorial on writing a real estate press release, so it is time to update it with some more current ideas.  Writing press releases is part of Cooper Jacobs Real Estate's marketing plan and we re...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 67
                                When listings are scarce, we will search for fresh inventory wherever and whenever we can.  I passed a For Sale by Owner Sign while driving and thought I’d ask one of the agents in the office if he had seen it.  His response was that it was not his favorite method ...
It was only a matter of time. Google has started slowly rolling out an update that will negatively impact each and every one of you that have non-responsive or non-mobile-friendly websites. Here's a sample of what it looks like, brought to you by SearchEngineLand.                     What's the d...
It's a simple question, really.  If you had to pick between losing your wallet or your phone - which would it be?   With Apple Pay hitting the market hard, we're very quickly seeing the death of the wallet.  In 72 hours, Apple saw over a million cards activated.  It makes you stop and think about...
By Debbie Gartner, The Flooring Girl - Westchester hardwood flooring
(Floor Coverings International - Westchester NY & Stamford CT)
Comments 7
Wow.  What a smart and comprehensive plan for building a farm in your neighborhood.  Thank you Praful Thakkar for bringing this to my attention.  Now, I just need to figure out how to search and reapply for my business. How to Create a Real Estate Farm Area We're not creating Facebook farms on Fa...
By Teresa Ryan, Teresa Ryan
(Ryan Hill Realty)
Comments 2
Halloween Display at  Naperville Luxury Home Attracts National Attention   A Naperville luxury home is attracting thousands of viewers and has even gone viral online.     The front yard of south Naperville resident, 60-year old Nick Thomas, has become a YouTube sensation because of the light show...
By Lori Bowers, The Lori Bowers Group
Comments 1
Vallera new home in Palm Springs, California is a great deal! It is within 3 blocks of downtown Palm Springs in a quiet gated neighborhood. These new homes feature great room plans with 2nd floor guest suites with incredible mountain views. The community has a commmunity pool and low HOA dues. Th...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 1
Will Open Houses Help Sell Your Carillon Lakes Homes for Sale?   The question on how effective open houses are in selling Carillon Lakes homes for sale is still unanswered in many people’s minds. Like everything else in marketing strategies, it has its pros and cons. This article aims to enumerat...
By Lori Bowers, The Lori Bowers Group
Comments 0
Are you looking for an urban setting that is low cost with fabulous mountain views, lots of nightlife, great restaurants, mid century modern designer shopping, biking, hiking, skydiving, golfing, and lots more too? This is the hot new place for vacationing and living too. Whether you are looking ...