Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
As a new dad, I've got a lot to learn.  As business owners and professionals, we also have a lot to learn. Today's lesson hit me as I was trying to let my wife get some sleep.  I brought our 8-week-old daughter downstairs and spent some time playing with her, then tried to put her down for a nap....
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 1
I would really like to see you get your 2015 off to a great start... I will be re-sharing some of my most popular articles... Here is a short article on Linkedin. I just this week used a Linkedin strategy to reach a successful business owner. I was able to set an appointment to meet for coffee an...
By Jenna Dixon, Associate Broker - Let's Talk Atlanta Real Estate
(DRA Homes (Atlanta, GA))
Comments 72
Are you still looking for a way to build a niche?   If you aren't, there can only be one of two reasons, you have already successfully built one OR you don't have a great system in place and you gave up! Whether it's geographical, like a farming a neighborhood or a zip code OR property type OR ho...
When it comes to marketing real estate...what are you selling?  Are you selling homes... prices... lifestyles...or yourself as an agent? Every business model that's out there is a little different.  Some real estate agents believe - I believe unfortunately - that it's their job to sell themselves...
By Kristin Johnston, Waukesha Realtor 414-254-6647, Waukesha County Realtor, RE/MAX Buyer Agent
(RE/MAX Realty Center )
Comments 11
Wisconsin Housing Market Posts Strong Gains in October The WRA is happy to provide you with a monthly home sales report and in-depth market data. For an overview of the report, see below. For a more detailed look, view the full version at the link below. If you have questions or need additional ...
By Mark Edwards, East West Realty
(East West Communities, Hampton Roads, Virginia)
Comments 3
REALTORS® Are Optimisitc About Home Sales in 2015 Lawrence Yun, the National Association of Realtor’s chief economist, unveiled his housing market forecast for 2015 and 2016 at the Realtor association’s annual conference in New Orleans last week. Yun predicts that sales of newly built single-fami...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
Are You Selling Your 55 And Over Condo On Long Island?     We are Realtors Lawrence "Larry" and Sheila and we NEED your 55+ Condo listing on Long Island NOW!       As of this date November 2014, inventory is low in the 55 and over Condo Market. We get phone calls every day from Buyers who are rea...
By Brian Sharkey | Broker | GRI | South Florida's #1 Broker, SharkeyRE - #SouthFloridaBroker
(SharkeyRE LLC)
Comments 1
Local Expertise- What’s your social media strategy? Where should you position yourself? Every day the number of local business searchers increases, the most important fact why they do so is to find consumer reviews. The wonderful world of the Internet, we have come a long way since the 1950’s!   ...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park & Leander, REALTOR®
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR®)
Comments 3
Austin area Townhouses & Condominiums market update November 23, 2014 According to the Austin Multiple Listing Service the volume of townhouses and condominiums (condos) purchased in the Austin area in October 2014 was 272, which is three percent less than October 2013. In the same time period, t...
By Jenna Dixon, Associate Broker - Let's Talk Atlanta Real Estate
(DRA Homes (Atlanta, GA))
Comments 13
You think that everybody does it.   Everybody says that they do it.   They profess to do it regularly.   People claim that it helps.   I believed that people did it all the time but it's never actually happened TO ME. The truth is, people lie. I have NEVER, EVER had a real estate agent ACTUALLY H...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 7
When you're building a real estate career the need to market your services never ends. You need to keep doing something every day to meet a new prospect, to nurture a current prospect, to connect with a past client, or to put your name in front of searchers.  Yes, you're busy. Some days you think...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 12
Ron and I were in a regional mall this morning.  As we were walking out of one of the stores, we came upon this kiosk unit selling caviar.  Make a choice, put you credit card in the designated slot, and the kiosk will dispense caviar to you automatically.   One ounce of beluga caviar will set yo...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 18
Thanks to Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 for suggesting my research for today: The difference between affect and effect. This is a pair or words I thought I had down pat, until I read something to the contrary that made me think perhaps they were sometimes interchangeable. ...
By Thomas J. Nelson, Realtor, Connecting Good People with San Diego Lifestyle!
(Coldwell Banker Residential Brokerage)
Comments 1
Jenna shared some great, "back to basics" here, it's worth a read if you're building a for 2015! Are you still looking for a way to build a niche?   If you aren't, there can only be one of two reasons, you have already successfully built one OR you don't have a great system in place and you gave ...
By Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester
(Empire Realty Group)
Comments 6
Its that time of year again to not only get read for the holiday's but to prepare your business pals, work plan and goals for 2015. It took me a number of years to begin doing this but since putting  a yearly, monthly and weekly plan in place the everyday humdrum of what to do is already in place...
By Ann Marie Clements, Montgomery County & Frederick County
(Remax Realty Group)
Comments 18
When we list a house everyone is so excited, the seller and the agent. It is a new relationship and both sides think it is going to be great...and it will be if you communicate. Here are 11 easy ways to keep the seller happy (if the seller is happy we are happy) and keep in touch so that your rel...
By Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653)
(Austin Texas Homes, LLC)
Comments 7
This was inspired by my friend Greg Nino's post from yesterday, "What My Seller Had to Say About "Door Knockers". It made me think about some of the sillier marketing ideas I've heard over the years, and it reminded me of a larger marketing principle that I learned years ago. As a quick aside, I ...
By Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905, "Your Gateway to the Lake" Birkenfeld Oregon
(Vernonia Realty)
Comments 18
I"ll bet you thought that this was a post about weddings, right? Well, in a WAY it IS A MARRIAGE... Many listings that I've had for awhile (think older type babe, if you will) have had many suitors, but no one's made a proposal for one reason or another.  They weren't cute enough. They weren't yo...
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages Connecticut)
Comments 22
There are many four letter words, but there is A Four Letter Word We Need To Stop Using In The Real Estate Industry.  That four letter word is SLOW, and we need to eliminate this word from our vocabulary.  This is a message we need to be reminded of every year around this time, because this is th...
It's the conversation that your advertising firm and your marketing team doesn't want to have with you. It's the conversation your employees are having when you're out at lunch. Nobody gives a damn about your 90 years in the business. Nobody cares how long you've been around - if you can't get cu...