Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 58
Can You Have Too Many Counter Offers? A counteroffer is actually a rejection of the offer from the other party and a counter proposal back to them. Some sellers and buyers go back and forth many times. As an agent in Clarksville TN it is my job to help keep all this negotiating straight and to ad...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
These "Pocket Listings" are extremely valuable to you when working in the Luxury Home Market. What makes these pocket listings so valuable is that it makes you very unique from all the other Realtors in that you have homes that Luxury Home Buyers can look at that no other buyers can. This is a hu...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
Top 6 Tricks to Conceal Flaws in Your Carillon Lakes Community Homes   For a home seller, it is crucial that homes for sale in Carillon Lakes Community look amazing not just in photos but also during showing. In reality though, we all know we don’t have perfect homes. Flaws, unappealing features,...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 1
4 Common Short Sale Myths Debunked by Lakeland FL Short Sale Agents   For some homeowners, a short sale might be the best possible option offered by Lakeland FL short sale agents. But others don’t agree immediately because of the many misconceptions surrounding this process. People fear what they...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 0
Top 5 Ways to Attract Potential Buyers to Your South Tampa Home   Putting up your home for sale in South Tampa area is not an easy undertaking, especially with the current economic state. If you want to sell your home successfully, the first thing that you have to do is to attract potential buyer...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 1
Defining "Luxury" with 30A Luxury Homes   There can be a number of words that can cross your mind when trying to define “luxury” but one look at 30A luxury homes would make you understand what that means without having to think of a single word. These homes are a visual treat. It’ll make you wond...
By Deborah Laemmerhirt, CT, Ridgefield,Wilton,Greenwich,NewCanaan, Brookfield,Newtown,Roxbury,Bridgewater,Washington,Sherman, Luxury Homes,WaterFront,Equestrian,NewConstruction
(Keller Williams Luxury Homes International)
Comments 3
Top 5 Things to Do Before You List Your Candlewood Lake Home   The decision to sell your Candlewood Lake homes may not be an easy one. There are several things that you have to remember if you are preparing your home for the market. Keep in mind that you only get one chance to make a great first ...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 21
Photo from Vogue Magazine Insert, March 2015, 18K gold watch If you are interested in “owning” the lion’s share of business in your luxury real estate market, or a niche therein, one phenomenon to avoid at all costs is commoditization.   You know you are on a slippery slide to becoming a commodi...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 27
That's what potential clients here on Long Island's North Shore Said... No, I Don't Want To Do It!   Homeowner: We are not going to pack away our personal items.   Larry: Okay, but remember you want to sell this house as quickly as possible, and the goal is to be able to get as many people as pos...
I'll never forget one of my favorite meteorologists.  I was producing for a small television station and he was perhaps one of the coolest guys I'd ever met.  Not a bad bone in his body. He was a man of routine, to say the least.  Every single day, when the 6pm news wrapped up, he walked to a lit...
There are few positions in life that give you a better opportunity to learn about business than tending bar. I'm not talking about what you learn about inventory and slinging drinks. I'm talking about the deep, dark, tell-all that business owners will share with the friendly neighborhood bartende...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 21
Please excuse me for returning to an old real estate grammar rant...  More and more lately I've noticed bloggers referring to themselves or other people as "that" rather than who.  "When you want an agent that has your best interests at heart..."  "The young man that made the offer on..." You get...
By Chuck Willman, Real Estate Investor & Adviser - Utah / Arizona
Comments 10
Do you feel threatened by waffles? If you are FedEx or UPS maybe you should be... at least a little bit- that is. What's my frame of reference here? We live in a time when an entity can come out of nowhere and place a significant dent in any industry in very little time. Example: Yellow cabs are ...
By Dorie Dillard, Realtor-Canyon Creek- NW, Austin TX Homes For Sale
(Coldwell Banker United Realtors)
Comments 7
 February 2015 Canyon Creek Subdivision in NW Austin Real Estate Activity   I am the “most frequently hired REALTOR® in the Canyon Creek Subdivision.” I offer hands on Professional guidance for all your real estate needs.   February 2015 Real Estate Market Results in Canyon Creek Are you wonderin...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 7
A post on LinkedIn this week challenged real estate professionals (and others) to state their USP – their Unique Selling Proposition. Some cited added expertise in some area, such as home construction, staging, etc. Others only mentioned honesty and integrity. One coach chimed in to say “Don’t ta...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Sharon Woods Homes An up to date look at Sharon Woods homes for sale and Sharon Woods neighborhood information. Located near Sharon Woods and Sharon View Roads, this community is in the thick of Southpark. Sharon Woods homes were built mainly throughout the late 60's and early 70's dwarfed by tow...
By Chris Gurnee
(ALLPRO REAL ESTATE )
Comments 0
We do things very different that's for sure! But getting your property SOLD is what we are all about! For the best Quality & Value #RealEstate in ‪#‎Washington check out. http://www.listinginwa.com/sell/
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Foxcroft East Homes An up to date look at Foxcroft East homes for sale and neighborhood information. Located in Southpark, the neighborhood of Foxcroft East was developed in the 1970's, with spacious traditional homes on large lots. Foxcroft East residents enjoy a community swimming pool, tennis ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 3
The winter real estate market of 2015 in Franklin MA has been as painful to real estate agents as having a tooth extracted without Novocain.  As with most dental work, the pain does fade away; and, so too, will this real estate market improve. My mission during this paralyzing period of time has...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 1
  According to best-selling author Tim Sanders, “The readers of today are the leaders of tomorrow.” If you want to make 2015 your best year ever, it’s essential to read something positive every single day. However, with all of the books on the market, how can you possibly choose? Never fear; Bria...