Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 59
Every month I attempt to take advantage of “Free Marketing” in the form of press releases.  This is a source that every active real estate agent should use as frequently as possible in as many sources as possible.  One never knows who will be reading the newspaper the day your press release runs...
By Debb Janes, REALTOR®, EcoBroker Camas, Washington
(The Carl Group, LLC)
Comments 133
Who is the Star of your Business Card? Many of us have been taught the importance of having an updated and professional photo on our business cards. After all, we want people to put a face to a name and remember us, and hopefully brand ourselves into their memory banks.Recently, while exchanging ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 57
There’s a reason for everything we do when it comes to the topic of marketing.  I have made a habit of posting an “offer accepted” blog post online for our listings.  This stage of the deal is the first to happen, and a fully executed purchase and sales agreement will follow.  That agreement won...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
Comments 8
As brand strategists we see an excellent opportunity, to develop a reputation as the leading expert in your marketplace by periodically authoring and publishing a compelling luxury real estate market report. The key to success with this strategy is providing original content, which is true of an...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 61
Before you send that letter to a prospect... stop and ask yourself this question: "How would I react if this letter arrived in my mailbox?" This is a rant resulting from the fact that I've been gnashing my teeth and snarling today. Why? Because I've come across three different articles that offer...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 56
We refer to blogging as a source of education for those who follow and read a variety of posts every day.  The fact of that matter is that there is as much to gain from reading comments as there is the actual post.  Everyone has a different story and each person’s experience can total a wealth o...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 8
This is a chart that displays the top three agents who have closed Franklin MA homes from January 1st to August 31, 2014.  Lorraine Kuney of The Kuney Todaro Team of RE/MAX Executive Realty in Franklin MA has closed 40 properties in Franklin and a total of 50 closings in Massachusetts in 2014.  ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
There's only so much coastline on Long Island. We have The Long Island Sound, The Great South Bay, The Atlantic Ocean, Harbors, Canals, and Lakes, but they are not infinite. On Long Island, we have much more Inland properties than waterfront properties.   Admittedly, Waterfront Property is very ...
By Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester
(Empire Realty Group)
Comments 1
It is interesting that most of us have a personal and business page on Facebook, Linkedin, Twitter and many others. Here all this time thinking the logo was there all it did was send everyone to my personal page and yes there is some content relevant to real estate there is a lot of personal and ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
As Realtors on Long Island, we sell single family homes, all-age townhouses and 55 and over condos.   From a modest condo to a luxurious golf course setting, we have been noticing from our empty-nest 55+ buyers that many of them are looking for the same thing.   Here is our list of what Long Isla...
By Donna Foerster, Metro Denver Real Estate Agent
(Cherry Creek Properties, LLC)
Comments 0
I may sound like we are beating a dead horse, but listening is a critical skill for a successful real estate professional, or really any professional who provides a service or product to a consumer. We MUST learn to listen, to hear and to respond appropriately. During your buying/selling process ...
By Sam Miller, Knox County Ohio
(RE/MAX Stars Realty)
Comments 8
During a recent trip to the "Fishermen's Wharf" we were exposed to many of the different restaurants and seafood vendors.  I am sure that many of them were offering similar "catch of the day" dishes and specials but one restaurant was leaps and bounds ahead of the rest in my eyes because they did...
By David Calvello, Real Estate Agent with Keller Williams Realty
Comments 3
In this Modern Day of Age, Are you Utilizing Social Media as a Marketing Tool?          Today I was in the office meeting and realized I need to vamp up my marketing skills. So, I took out a pen and paper and made a list of all the marketing idea's I have put to use. And then I made another list ...
By Bryan Robertson, Broker, Author, Speaker
(Catarra Real Estate, Inc)
Comments 56
The best use of technology is that which empowers us to deliver the highest service to our clients.  That can be either direct or indirect.  My brokerage has a roadmap of technologies, available now and in the future, that are behind what we call The Extraordinary Experience (I'm leaving some bra...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 46
This morning's mix of email contained a link to an article on Trulia that I just "had" to read. It promised "5 Surprising Buyer Turnoffs." Since I provide weekly blog posts to a few agents with my blog post service, I'm always on the lookout for new buyer and seller tips that they can share with ...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 42
Do your readers know what you're talking about? Watch those abbreviations! Reading a mystery novel last night reminded me of the folly of using abbreviations and acronyms. I kept running across "SD" and wondering what it meant. It's some kind of government office, but what? The first time I saw i...
By Tammie White, Franklin TN, South of Nashville
(Benchmark Realty, LLC (615) 495-0752 or
Comments 47
Today, I received a call from a buyer. She had registered on my website a couple of months ago and was receiving new property updates daily. She has been contemplating a move here for several months. While reading my website, she read about the benefits of buyer's agency. She had an appointment t...
By Michelle Carr-Crowe-Selling Silicon Valley Homes in Top Schools San Jose, Cupertino, Saratoga, Palo Alto-Just Call 408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years
(Just Call (408) 252-8900!)
Comments 2
How many of us truly believe anything is possible? As a believer in Jesus Christ, I see miracles in my real estate practice every day. Recently, I'm reading the book, "The 10x Rule". The author gives similar advice to Dan here. Write down BIG GOALS...HUGE GOALS...RIDICULOUSLY MASSIVE GOALS... The...
By Richie Alan Naggar Author PEARLS SERIES of books, on LIFE and LOVE plus Real Estate too!
(People first then business! Ran Right Realty Riverside, Ca)
Comments 9
I have had so many clients over the years and they all had different approaches to doing business. I never know what to expect and the initial meeting is where not only will I find out what is required but also how to go about handling the transaction. I have encountered... details to indifferenc...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 41
During your buying/selling process you want to connect with the other person.  You need to develop rapport by listening to what the other person is saying?  That makes sense but have you ever asked a saleperson a question about a product only to receive an answer that has nothing to do with the q...