Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
This is a game changer.  You're going to want to share it with everyone who does video. And everyone who does NOT yet do video.  Then kick their butts a little and tell them why they should be using it. For the first time, Facebook has passed YouTube for the nuber of video views on desktop.  In A...
Last night, I had the opportunity to speak to a group of about 30 college students who are aspiring business owners and leaders. As I stood there, I couldn't help picture myself back in the day...hungry for knowledge and excited about having the whole world at my fingertips. We talked about outra...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
Are you thinking of putting your Long Island House on the market this Fall?    Selling your house or condo, especially if you’ve never done it before, can be a challenge. You may think that all you have to do is put a sign in the front yard, and the buyers will appear.   We as Realtors know it’s ...
By Bob Ratliff, RE/MAX-CC, Cedar Park & Leander, REALTOR® 512-587-5689, Your Cedar Park Real Estate Consultant, REALTOR®
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR®)
Comments 3
Lago Vista Lot For Sale ~ Highland Lakes Renowned Lago Vista lot for sale with gentle slope perfect for building your dream home next to Highland Lakes Golf Course with views of rolling hill-country terrain, estate homes and golf course community. Recognized Lago Vista Schools with new High Schoo...
By Bob Ratliff, RE/MAX-CC, Cedar Park & Leander, REALTOR® 512-587-5689, Your Cedar Park Real Estate Consultant, REALTOR®
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR®)
Comments 1
Lago Vista Lot For Sale Extraordinary views from Lake Travis Lot in Lago Vista Located on cul-de-sac lot ready for your dream home. Unrestricted view of Lake Travis allows new owner to enjoy breathtaking sunsets and hill country views. Lago Vista POA Amenities offer club houses, boat ramps, marin...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 20
If you are now ready to move to a 55 and Over community in Nassau County Long Island, The Seasons in East Meadow may be what you are looking for. Here is our Community Profile presented as a courtesy by Lawrence “Larry” and Sheila, Real estate Associate Broker and RE Salesperson: Located by Fron...
By Patricia Feager, MBA, GRI, Cert Negotiations Expert, Military Relo Prof, The Little REALTOR® That Could
(Keller Williams Realty)
Comments 14
    The temperature in Flower Mound, Texas will be a cool 80 degrees today and tomorrow but temperatures will rise by Friday to 88 degrees and then 90 by Saturday and Sunday.    The sun radiates with warmth after the cool twilight hours of the night when the air was crisp and good for sleeping. ...
By Jay Mecray - (480) 256-9771, #JayMecray #CommercialRealEstate #Arizona #Phoenix
(Arizona Property Solutions)
Comments 3
Microbrewery For Sale Phoenix AZ     Contact: Jay Mecray Phone: 480-256-9771 Enail:  Jay@AZ-Property-Solutions.com #JayMecray #CommercialRealEstate #Phoenix #Chandler #Mesa #Tempe #Ahwatukee #Scottsdale #Arizona Microbrewery For Sale Phoenix AZ Listed at $2,600,000       Send To   Subdivision Dow...
By Eileen Burns, FL Luxury Homes Hollywood Lakes,Golden Isles/Beach
(Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach)
Comments 4
Active Rain Newbie Posts Oct 13-19, 2014 by Eileen Burns Real estate (buying and selling  properties) is on fire in Hollywood, Fl and nationwide.  Active Rain is "the platform" to share nationwide tips on what is working today in our markets. Timely first blog posts from our New members are inclu...
By Cheryl Ritchie, Southern Maryland 301-980-7566
(RE/MAX Leading Edge www.GoldenResults.com)
Comments 8
Have YOU Delivered Pumpkin Pails YET? I can smell the bubble gum from the basement containers all the way up to the main level. I have also blazed a trail to the tootsie roll jars.  Note to self: none next year. Nuh uh. HAIL...the Jeep is about to REV up. The back seat is about to become a sea of...
By Women of Westchester Working Together, Women helping Women get ahead
(Women of Westchester Working Together)
Comments 5
Some great info here from Kyle about using video.  Sounds like their social media summit will be a good one, so if you're in the area, you may want to consider attending. This is a game changer.  You're going to want to share it with everyone who does video. And everyone who does NOT yet do video...
By Jacki Semerau Tait, Flagstaff Arizona Real Estate Agent
(Russ Lyon Sotheby's International Realty)
Comments 6
I recently wrote about rejection, and how sometimes it's a blessing.  But yesterday, I experienced another kind loss - a missed opportunity. First let me say that I get it - not EVERY home sold in my market by someone in my sphere of influence is supposed to come my way. But every time I learn of...
By Jackye Mumphrey, The West Atlanta Real Estate Maven
(Keller Williams Realty Cityside)
Comments 2
  Be ready to be blown away while making your friends jealous - Never before has there been a more perfect home for you. Spacious, yet charming. Luxurious yet afford-ably priced to sell fast! Come experience 5 spacious bedroom and 4 full baths with large master "double sized" master bedroom suit...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 0
In 2014 and beyond, there’s no doubt that you want to make some money selling real estate. Now that the Recession is pretty much behind us, the real estate market is transforming in front of our very eyes. If you are like most real estate professionals, you are facing challenges obtaining listin...
By John Pusa, Your All Time Realtor With Exceptional Service
(Sellstate Pacific Realty)
Comments 1
On October 17, 2014, DataQuick reported there were 1,678 Notices of Default (NODs) recorded in 3rd quarter of 2014 dropped 2.4% from the 1,720 in the 2nd quarter of 2014, and fell 14.6% from 1,966 defaults in the 3rd quarter of 2013 in Riverside County, California. For more complete information o...
By Dianne Goode, Realtor/Broker
(Raleigh Cary Realty)
Comments 14
Businesses and business people need a logo and a slogan.  In 2002 I paid $800 for a marketing seminar and that's what I learned.  I came up with a logo, but the slogan eluded me. With a name like Goode, you might think my slogan would be obvious.   "Choose a Goode agent!"  "Make it a Goode move!"...
By Bob Randklev, CCIM
(Skogman Realty)
Comments 2
When you think of client retention what do you think of?  Probably not cash back ... but see how this can set you apart from your competition!   I'm always looking for unique ways to interact with my clients. I'd like to call everyone once a month or see them in person but it's not possible.... w...
By Sam Miller, Knox County Ohio
(RE/MAX Stars Realty)
Comments 5
When I entered the real estate industry in 1986 the most effective form of marking was print.  Newspapers, homes magazines, property flyers, inserts, homes books, tent cards and direct mail postcards were some of the more commonly used methods of print.  These print methods of marketing worked ve...
By Richard Zaretsky, Florida Real Estate Attorney
(THE ZARETSKY LAW GROUP P.A. - Board Certified Real Estate Atty and AUTOMATED LAND TITLE COMPANY)
Comments 39
On September 30th the Consumer Financial Protection Bureau - created under the sweeping Dodd Frank Act - showed it is continuing its campaign to penalize violations of kickback schemes in the real estate industry. Citing illegal quid pro quo referral agreements as being a violation of RESPA, it s...
By Sidney Kutchuk, Property Management & Sales Experts 951-217-6745
(Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745)
Comments 0
Landlord Communication Tips from The Best Temecula Property Management   Communication today is as important as it was years ago. When you own a business like a rental property, you should know this best. Temecula property management will be a lot easier if you utilize the most effective ways to ...