Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC, Small Office, Big Service
(Waters Realty of Brevard, LLC)
Comments 168
I just had a guy stop by my office about an hour ago to promote his printing and business card business.   I was busy but  I took his card .  Later on I went to the web site on the card. The web site was functional although not too impressive.   My attention was drawn back to the business card he...
By Art Welch, Broker
(Realty World Superstars)
Comments 4
** DONT MISS OUT ** This Awesome 4 Bedroom 2.5 Bath Pool Home in Buckeye. This Awesome 4 Bedroom 2.5 Bath Pool Home in Buckeye has a large eat-in Kitchen with Island open to Family Room. Living Room and Dinning Room in this Awesome 4 Bedroom 2.5 Bath Pool Home in Buckeye is off front entrance. Th...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 16
That's what potential clients here on Long Island's North Shore Said... No, I Don't Want To Do It!   Homeowner: We are not going to pack away our personal items.   Larry: Okay, but remember you want to sell this house as quickly as possible, and the goal is to be able to get as many people as pos...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 33
When we market, we must be in the right frame of mind and be able to focus on our subject matter.  We need to be clear-minded and think about nothing other than the topic that we are reducing to writing.  How do you clear your mind of all other thoughts? What works best for me is to focus on som...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 20
Another Suffolk County Long Island Condo was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and Real Estate Salesperson.   This time it's in Middle Island New York In Birchwood At Spring Lake.   This was a 2 bedroom 2 bath Ranch Floor Plan with a Den that we SOLD.   The Buyer r...
Buckle up. Today we’re going on a ride of hyper-targeting. I’m going to challenge everything you thought you knew about advertising. You’re going to want to call your marketing team in after reading this. Last week, I was inundated with a mix of emails, phone calls and comments after I wrote a pi...
By Will Hamm
(Hamm Homes)
Comments 17
Here is something I have been working on for a while and finally have a company that will do it, we still may change a couple of things on it. What it it??? Well you can use it in the kitchen.  It can be use by kids, women and men.  It will hang on a suction cup. Do you have it yet? It will be fo...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park & Leander, REALTOR® CRS GRI
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR® CRS GRI)
Comments 23
Happy Newlyweds Closed on their new home today It was wonderful helping Riley & Angella close on their new home after getting married only three days prior. One Couldn't ask for a better gift to each other - a new home. Here is wishing you two much happiness and many fond memories in your new Aus...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 165
Remember when the gurus said a web page or blog post needed to be 200 words in order for Google to pay attention?  Then do you remember when that increased to 400? And now, although he does mention some high ranking sites with few words and many photos, Neil Patel recommends writing 2,000 to 3,00...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 31
Whether you dedicate yourself to blogging and sharing content via the internet, or you consistently use direct mail campaigns, or you drip email all over your SOI...the goal is the same.  You want the phone to ring.  Every call has potential.  It is how you measure your success, it is how you lea...
By Dustin A. Peters, Your "Northend & Gardens" Contact in Ocean City!!!
(Goldcoast Sotheby's International Realty)
Comments 2
Some positive thoughts about weather & sales ... Ocean City, New Jersey   At our regular months office meeting at Goldcoast Sotheby's International Realty in Ocean City, NJ; we talked about sales activity to date ... of course, that meant January and most of February, 2015.  Surprisingly, many re...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 4
The answer to a basic question 'what do you do (for living)' usually is - we are in Real Estate. However, I'd say, we are in a lead generation business. Our job is to find buyers and sellers who are looking forward to their new home! Are you doing your job right? Here's a great post from Jenna Di...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 2
Sometimes a little bragging can be a good thing, and I am happy that Barbara Todaro wrote this little reminder. We often spend a great amount of time and money improving ourselves and it is important to let our clients know about it. Now it is time to get out my calendar and post a few blogs abou...
By Kerry L Klun, 321-626-5868
(Palm Realty)
Comments 3
This gorgeous home in the 55+ gated community of Compass Pointe has closed! With 3 bedrooms and 2 baths, and a 2 car garage built in 2002, this home has was meticulously kept and beautifully landscaped. It was located less than a block from the community clubhouse and pool. Congratulations newlyw...
By Ernie Gonzales, Keller Williams Realty Henderson NV
(The Gonzales Team at Keller Williams Realty )
Comments 1
  Just Listed Fixer Upper in  Henderson NV Gonzales Team of Keller Williams Realty Listed By Ernie Gonzales 702-291-8126 10424 S. Eastern Ave. #200 Henderson NV 89052    902 Ambusher Henderson NV 89014 $180,000, 3 bed, 2 bath, 1460 Square Feet Just listed located in the popular Whitney Ranch neig...
By John Helmick, Success Coach & Home Inspection Co. Owner
(John Helmick Success & Ohio Property Inspection Services)
Comments 0
  ALWAYS ASK FOR FEEDBACK I spent the last week of February in Orlando finalizing my Professional Coaching Certification with the John Maxwell Team. One of the things that I learned was that in order to grow and improve - we need to always ask for feedback from those around us that can be honest...
By Kerry L Klun, 321-626-5868
(Palm Realty)
Comments 4
591 Dinner St NE has closed!  This pristeen and super clean 3 bedroom, 2 bathroom home has closed.  This 2006 home had cathedral ceilings, an open kitchen and a split floor plan.  Congratulations to Ken & Heather on their beautiful new home! If you are interested in a Space Coast home similar to...
By Jason Wells, ESQ
(Keller Williams Realty East Valley)
Comments 2
Listing in Phoenix A beautiful condo with vaulted ceilings and cherry hardwood floors throughout. It is located in a prime Phoenix location just north of Kierland Commons. This charming condo is packed with awesome upgrades, featuring an entirely remodeled bathroom, designer's paint throughout th...
By John Helmick, Success Coach & Home Inspection Co. Owner
(John Helmick Success & Ohio Property Inspection Services)
Comments 5
I am dating myself, but the masters of this were Madonna....and Cher.  (I thought Prince would also be one of those people, but...thankfully, he wasn't and just disappeared after he tried to be "The Artist formerly known as Prince"!) Both Madonna and Cher would continue over a long career to rein...
By John Helmick, Success Coach & Home Inspection Co. Owner
(John Helmick Success & Ohio Property Inspection Services)
Comments 5
I am in Orlando, Fla this week to finalize my John Maxwell Team Coaching/Speaking/Training certification.   If you are not familiar with John Maxwell's books on leadership, you are missing one of the world's authorities on leadership...and we are ALL leaders!  John Maxwell also has fantastic boo...