Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Carla Starkie, Full service residential mortgage broker
(360 Mortgage, Inc.)
Comments 45
This morning I had a Realtor ask me what the heck she can do to get all these buyers that are in NO HURRY to get off the fence and buy a house already! :)Well, the #1 thing you can do is find them a house they HAVE TO HAVE.  But other than that.... is there any real way to motivate them?  Well, I...
As a new dad, I've got a lot to learn.  As business owners and professionals, we also have a lot to learn. Today's lesson hit me as I was trying to let my wife get some sleep.  I brought our 8-week-old daughter downstairs and spent some time playing with her, then tried to put her down for a nap....
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages Connecticut)
Comments 49
There are many four letter words, but there is A Four Letter Word We Need To Stop Using In The Real Estate Industry.  That four letter word is SLOW, and we need to eliminate this word from our vocabulary.  This is a message we need to be reminded of every year around this time, because this is th...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 22
If you've read samples of my agent bios, you know that they all include some kind of personal information. It may be where the agent was raised, where they went to school, their hobbies, their charitable work, or something about their pets. Why? What does that have to do with their expertise as a...
By Dawn Loding
(Keller Williams Realty, New Braunfels TX)
Comments 0
The New Braunfels home you have been looking for has just been listed!  50 Ridge Run is a lovely traditional-style home in the heart of Oak Run Subdivision, and it is built for family and entertaining!   50 Ridge Run, New Braunfels, Texas As you drive up to the home, you'll notice that the street...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 14
Although the weather is getting colder here in the Northeast, the parties are being planned, the shoppers are buying their gifts, Larry and I will be working.   We have found throughout the years that many Realtors take time off during the holiday season. But buyers are still out and about. Just...
For all those of you who spend money on SEM (search engine marketing including Google ad-words), I'm about to ruin your day. Google is now encouraging people to NOT have ads served to them. We're talking about a new subscription service called Google Contributor.  It's still in a beta mode of sor...
By Kyle Reyes
Comments 7
It was one of those moments that scored high fives all around. This is the story of how we helped score a BIG win for one of our clients. The Competition Monaco Ford of Glastonbury, Connecticut was approached by a couple of students from Glastonbury High School earlier this year.  Monaco was aske...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 22
If you're looking for a Single Family home within a 24 Hour Guard-Gated Long Island community with Country Club amenities in Suffolk County...Here it is! $755,000 160 Hamlet Drive, Mt Sinai Long Island This welcoming home combines the comforts of a Single Family home within a Country Club atmosp...
By Kyle Reyes
Comments 16
Social media.  It's like the girl who told you she thought she might be pregnant 15 minutes after you dumped her. Today, we're having a candid conversation about social media.  Or, more specifically, trial by social media.  Because it appears that the whole "innocent until proven guilty" thing ne...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 8
Another Home Closed by Tammy Todaro at 155 Longhill Road in Franklin MA For Over List Price OverviewMapsPhotosFeaturesDescription 155 Longhill Road in Franklin MA-VideoNeighborhoodMarket Stats $350,000 Single Family Home Main Features 5 Bedrooms2 Bathrooms1 UnitInterior: 2,100 sqftLot: 19,894 sq...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 2
Seacrest Beach Real Estate | Market Report September - October 2014 Why is Seacrest Beach Real Estate one of the hottest 30A communities? Seacrest Beach real estate offers a more affordable alternative to Rosemary Beach FL real estate and Alys Beach, without sacrificing proximity to the atmospher...
By Alicia Ale, Realtor Miami Florida Luxury Homes
(Miami Riviera, llc - Real Estate & Inmobiliaria)
Comments 1
What to Look for When Buying Waterfront Condos in Key Biscayne There are numerous reasons why seniors love waterfront condos in Key Colony Key Biscayne. It’s not just the beautiful weather, the breathtaking views or the grand amenities these luxury condos offer. Living in Key Biscayne waterfront ...
It's the conversation that your advertising firm and your marketing team doesn't want to have with you. It's the conversation your employees are having when you're out at lunch. Nobody gives a damn about your 90 years in the business. Nobody cares how long you've been around - if you can't get cu...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 19
Ron and I were in a regional mall this morning.  As we were walking out of one of the stores, we came upon this kiosk unit selling caviar.  Make a choice, put you credit card in the designated slot, and the kiosk will dispense caviar to you automatically.   One ounce of beluga caviar will set yo...
By Lawrence Bellido, Real Estate Consultant and Team Leader
(Keller Williams Advantage III Realty)
Comments 2
By Wade Webb
(Royal Lepage Kelowna)
Comments 0
  This weeks AgentsBoost post is from an incredible mentor and coach of mine, Jon Cheplak. Jon and I connected a few years ago after I subscribed to his online training programs. His material was so powerful that I reached out and hired Jon for coaching right away. In my first coaching session w...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Town and Country Homes An up to date look at Town and Country homes for sale and neighborhood information.  The community of Town and Country is located off of Colony and Sharon Roads in South Charlotte. This exceptional Southpark location makes Town and Country homes prime candidates for future ...
By Kyle Reyes
Comments 11
I wish I could buy each of you a beer.  I really do. The Active Rain community has already given me so much in terms of knowledge and awareness regarding the real estate industry.  I'm a firm believer that if you're the smartest guy in the room, you're in the wrong room. I'm definitely in the rig...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 0
Are you an adrenaline junkie? While there is a time and place for that (perhaps on the side of a mountain with skis strapped to your feet or when you have a parachute strapped to your back and you’re flying through the sky), work isn’t one of them. In this clip from the real estate event, the Mas...