Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Amanda and Jared Christiansen, YOUR Fort Wayne Realtors, Century 21 Bradley.
(Century 21 Bradley (260)704-0843)
Comments 163
If any of you know me at all, you know that I love Facebook.  It's where a LOT of our business has come from over the years.   It's been more from my personal page than business page, as I believe interaction, connection, and transparency are key.   If you're using your business page and it's wor...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
Comments 3
They say presentation is everything in real estate marketing. First impressions are lasting ones. Being available when your busy real estate buyer has some free time makes videos the logical media choice. To really deliver with memorable, highly effective punch. The open house on demand property ...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 14
     Anyone who follows my posts knows that I am in the marketing business. I happen to drive the home inspection bus. I am constantly looking for new innovative ways to get the word out by seeing what my competitors are not doing.      While at a trade seminar a few weeks back, I saw a vendor wh...
By James Sanson - Ranked in the TOP 1% of Arizona, Homes for sale in Maricopa AZ
(Sonoran Properties)
Comments 0
  Over the past month, construction equipment has been hard at work building new homes in Maricopa. This is a welcome site to see! When the market crashed in 2008, new home construction grinded to a halt. If you were to drive around Maricopa six months ago, you would see walls in subdivisions tha...
By Gay E. Rosen, Honest, Hardworking and always Professional!
(Houlihan Lawrence)
Comments 1
As a Certified Residential Specialist, I would always like to learn new technology to both help and advance myself in the real estate market, and to set myself apart from other Realtors. Today’s internet-enabled real estate market requires sales agents to work faster and be more responsive than e...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 50
After reading Barbara Todaro’s article about the benefits of consistent marketing and Marte Cliff’s advice for new agents, I began to reflect a little bit on consistency. In Self-Reliance, Ralph Waldo Emerson says, “A foolish consistency is the hobgoblin of little minds…” What he means here is th...
By Teresa Ryan, Teresa Ryan
(Ryan Hill Realty)
Comments 3
How To Price Your Naperville Short Sale Home After you have decided that a Naperville short sale is your best option to avoid foreclosure, one of the first things you should do, together with your Naperville short sale agent, is to come up with the right price for your Naperville short sale home....
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 0
Reasons Why Seacrest Beach Homes for Sale are Better Than Beachfront Properties If you are planning on buying a Seacrest Beach home for sale as a second property, primary residence, or an investment property, it is important to be aware of the advantages of living NEAR the beach versus living IN ...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 0
Seacrest Beach Home for Sale | 91 Lifeguard Loop Seacrest, FL This stunning Seacrest Beach home for sale on 91 Lifeguard Loop offers everything you need for a relaxing beach getaway. Imagine living in paradise in this fabulous home for sale in Seacrest Beach. This home offers everything you need ...
By Kathryn Barcellona
(Coldwell Banker)
Comments 0
Bernardsville NJ Colonial 4 Bedroom Home For Sale - 24 Stirling Rd This Bernardsville NJ home for sale defines understated elegance. With .28 acres of well landscaped land and stunningly well detailed interior, there is no lacking in space in this home on 24 Stirling Rd. Its wonderful features i...
By Michael Downer
(Coldwell Banker Residential Brokerage)
Comments 0
North Plainfield NJ 5 Bedroom Historical Home For Sale - 72 Willow Ave   Have your very own slice of history in this captivating North Plainfield NJ home that flawlessly combines 1890's charm with 21st century convenience. Spend beautiful afternoons lounging on the porch to enjoy the surrounding...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 1
Seacrest Beach FL 4 Bedroom Home with Beach Access For Sale - 91 Lifeguard Loop Heaven is what this Seacrest Beach FL home for sale is with its convenient access to all the remarkably pristine beaches of the Emerald Coast, on top of its many amazing home features. This gorgeous 2,507 square foot...
By Waynette Hoover Araj
(RE/MAX Central Realty)
Comments 3
Asheboro NC Home for Sale | 245 Chaney Rd   This impressive 1930's cottage home for sale in Asheboro NC retains its vintage details, but is updated for modern comfort. Features include: very large master bedroom, wood burning fireplace, refinished pine floors, updated paint, replacement windows,...
By Keith Ritter, 602-908-5020 AZ Realtor, Glendale, Peoria & Phoeni
(Keller Williams Profesional Partners Glendale Peoria/Realtor)
Comments 1
9058 w Eagle Talon dr. Peoria Arizona 85383 Home For Rent westwing mountan 9058 w Eagle Talon dr. Peoria Arizona 85383 Home For Rent  This particular 5 Bedroom Home At 9058 w Eagle Talon dr. Peoria Arizona 85383 Home For Rent attributes 5 Bedrooms and 4 Bathrooms with 4093 Sq Ft. The front of thi...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
Comments 9
Walgreen's "in a perfect world, on my planet" approach to advertising is encouraging. Because before you can find solutions to problems, you have to see a better way to handle the problems. After identifying what needs tinkering with and why, how. We all know the when. Yesterday, last week or man...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 4
What does it take to be the "most frequently hired agent" in a town?  It takes a commitment to push forward every day; to keep your head in the business when others are thinking about vacations and time off; to run when others have stopped moving; and to never look back, only forward.  That's on...
By Wanda Kubat-Nerdin, Your Southern Utah Residential Real Estate Agent
(Prado & Kramer Real Estate, St. George, UT 435.632.9374)
Comments 151
Please tell your mother to stop calling me. I received an e-mail message from a fellow Realtor this morning that said: Wanda, Just fyi, I got a phone call from a buyer that said you were getting information on houses for her too. The reason I am telling you is she said she will be using her son w...
By Yolanda Cordova-Gilbert, David Weekley Homes in Cinco Ranch
(David Weekley Homes)
Comments 24
      This week I was at the gym finishing up my last set of weights with my headphones on. I was minding my own business, when this lady comes up and gives me this card. I take my headphones off I look down and she gives me the spiel. She hands out 100’s of these cards a week for her  husband. ...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 8
What do you want to accomplish when you go to an appointment with your next prospect?  Making the sale is the reason you are in business.  However, if that is your top of mind goal you might come across as pushy.  There are a large number of people who feel that salespeople are primarily trying t...
By Randy Mitchelson, Internet Marketing Expert, Author, Activist
( and Homeland Heroes Home Loans)
Comments 11
Radio is a popular medium for advertisers, such as mortgage companies, to promote special offers. But the last few seconds are sometimes filled with unintelligble, fast-talking disclaimers.I get it. It's the law that disclaimers are needed. But when they are unintelligible, what's the point? And ...