Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 52
If you're out there marketing for new listings but not having much luck, the problem could be that your target is too large. In an effort to market to an entire city, your message must necessarily be generic. Probably TOO generic to appeal to any of them, except by chance. Those are the ads we se...
By Michael Jacobs, Pasadena Real Estate Representation 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 28
What Would You Do If You Lost Your Database?   No.   It didn’t happen to me.   Or anyone I know.   But what if it did?   What would I do?   How about you?   Could you...   Would you...   Simply start over?   Would you wait until “they” contacted you?   Would you return to business and work as if ...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 60
By now almost everyone knows that one letter, postcard, call, or visit to a potential client is pretty much a waste of time, energy, and money. Marketing studies show that: 2% of responses come from the first contact with a prospect. 3% of responses come from the second contact with a prospect. 5...
By Eric Galuppo
(Real Estate Rev - Helping Agents Increase Revenues)
Comments 15
Get a sneak peak inside a Keller Williams training session where they share a secret that enabled one agent to close 100 transactions per year for 7 years straight. Anyone can do this, yet the shocking thing is that according to the NAR 82% of Realtors are totally missing the boat on this one. Wa...
By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 29
TAKE A BREATH-  THE SEQUEL The other day I wrote about "GEEZE, take a breath!"   A gentle reminder to, in the course of our listing or "buy me" presentations take a breath and let your target get a word in.     Today I received a call from someone who thought I was an agent. I  knew that what the...
By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
(HomeRome Realty-Author "Real Estate the Rome Way" 410-530-2400)
Comments 4
  Live Radio Sunday- All About Real Estate With Margaret Rome This Sunday's topic will be... Saying Goodbye To Your House   Call In Number 410-922-6680 12 -1 every Sunday     Miss the show?  No problem . You will be able to hear previous recordings by going to PODCASTS  www.wcbm.com    You can li...
By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 2
  Contact info: Maria Holland | Re/Max Elite | 615-289-6056 4709 Chepstow Drive, Nashville, TN 37211 $244,900 KEY FEATURESYear Built: 2000Sq Footage: 2308 sqft.Bedrooms: 4 BedsBathrooms: 3 BathsFloors: 2Parking: 2 GarageLaundry: In UnitLot Size: 10018 Square FeetProperty Type: Single Family House...
By Steve Elmore, ReMax Associates Realtor
(The Elmore Group with Re/Max Associates)
Comments 1
Do not store up for yourselves treasures on earth, where moth and rust consume and where thieves break in and steal; but store up for yourselves treasures in heaven, where neither moth nor rust consumes and where thieves do not break in and steal.” Matthew 6:19-20 NRSV
By Yolanda Cordova-Gilbert, David Weekley Homes in Cinco Ranch
(David Weekley Homes)
Comments 5
      This coming Thursday, April 24th, 2014 The Cinco Ranch Ladies Club will hold their monthly wine social. The Wine Social will be at Adita Larson’s home in Grand Lakes. This is our annual Red Carpet event, so you can wear the perfect outfit you have been saving for a special occasion or want...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
  Another Condo at Nob Hill South was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and RE Salesperson.        This time it's a 2 bedroom, 1 bath upper level Condo in Nob Hill South that was nicely updated. Sliders to the balcony had a view of a lovely courtyard. Nob Hill in R...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 2
What is better, 100x10 or 1000x1? Well, answer in both cases is the same, 1000. But when it comes to marketing, answer is.... To find the answer, read this re-blog from Marte - and learn the power of focusing on your niche market. If you're out there marketing for new listings but not having much...
By Gay E. Rosen, Honest, Hardworking and always Professional!
(Houlihan Lawrence)
Comments 6
As a Certified Residential Specialist, I would always like to learn new technology to both help and advance myself in the real estate market, and to set myself apart from other Realtors. Today’s internet-enabled real estate market requires sales agents to work faster and be more responsive than e...
By JC Melvin
(Melvin-Peters Team - KW Southwest)
Comments 2
     Assisted Living Group Home For Sale!      I have included a sample of a current group home, operating in Las Vegas Nevada as a sample of what a typical "Assisted Living" group home should generate. Because my partner and I deal with the sale of businesses and the group home business is one o...
By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes For Sale
(Homes that Click Realtors)
Comments 2
Licking County one story Ranch style on Heavily Treed yard OverviewMapsPhotosFeatures $144,900 Single Family Home Main Features 3 Bedrooms2 BathroomsInterior: 1,295 sqftLot: 0.35 acre(s) Location 185 S Belmar DrReynoldsburg, OH 43068USA Debbie Harr Homes That Click Realtors(614) 268-7653info@hom...
By Amanda and Jared Christiansen, YOUR Fort Wayne Realtors, Century 21 Bradley.
(Century 21 Bradley (260)704-0843)
Comments 171
If any of you know me at all, you know that I love Facebook.  It's where a LOT of our business has come from over the years.   It's been more from my personal page than business page, as I believe interaction, connection, and transparency are key.   If you're using your business page and it's wor...
By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 60
Many FB users have been up in arms this year because Facebook has been tweaking its algorithms. Users are especially upset about what gets seen (or not) on the news feed and the direct impact it has on our/their organic reach. That's OK I say, tweak away! Huh, say what? The sky is not falling, h...
By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Comments 25
Why not Be Unique, Authentic and MEMORABLE! Ask any real estate agent that has truly embraced their authentic self in their brand and they will tell you that while it was scary at first, it was probably one of the best business decisions they ever made. I am not talking about buying a $29 logo o...
By Scotchie Cochran
(Keller Williams Realty Atlanta Perimeter )
Comments 2
  Schedule a Showing/Request Info Atlanta Homes for Sale Fulton Homes for Sale Search All Homes For Sale Free List of Foreclosed Homes For Sale Avoid Foreclosure Homes Close to Where You Work What is Your Home Worth? FREE HUD Report: How to Buy   Atlanta REO Specialists Donaldson Cochran, LLC 40...
By Deborah Laemmerhirt, CT, Ridgefield, Bethel,Kent,Brookfield, Newtown, Redding,Roxbury,Bridgewater, CT Specialist, Exquisitely Serving Sellers&Buyers
(Keller Williams Realty)
Comments 0
Enjoy Rest, Recreation, and the Good Life with Lake Waramaug Real Estate   Established as one of the best places in Connecticut to visit and buy real estate, Lake Waramaug, the second largest lake in Connecticut, offers “good living and rest and relaxation.” Enjoy the New England climate and a cl...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 15
The buying process is not always easy, especially in a market with low inventory. We tell our buyers not to give up. It may be somewhat of a challenge, but that house is out there and we're going to find it.    This particular buyer was a fussy one. Not that she was asking for anything outrageous...