Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 91
Is Respect in Real Estate Marketing important, or optional? Today when I was feeling a little miffed I started thinking about respect. And since I'm always thinking about real estate marketing, I started thinking about them together. You definitely want respect. You want people to keep their ...
By Waynette Hoover Araj
(RE/MAX Central Realty)
Comments 0
Denton NC Home for Sale - 8915 New Hope Beautiful one-level living country home in Denton, North Carolina! Located on a 1.30 acres of land in Southwestern Randolph County, this solid brick home features new roof, new heating, ventilation and air conditioning, replacement windows and an over-size...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 5
The only 3 ways to grow your business are as follows... 1 - Increase the number of clients 2- Increase the size of the transaction 3- Increase the frequency of each transaction and the monetary value of each client   Lets look at these... #1 - Generate more leads...increase the amount of buyers a...
By Sidney Kutchuk, Temecula Short Sale Specialist | 951-217-6745
(Temecula short sale specialist at Realty Works Temecula,CA)
Comments 3
How to Find the Best Tenants for Your Temecula CA Rentals   Having the right tenants has a lot to do with the success of a rental property investment. Both Temecula CA property managers and landlords agree to that. Good tenants don’t come knocking at your door just like that. You can actually pla...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 20
Teamwork is a word that’s used, abused and is usually not exercised as one would expect it to be.  Every real estate agent is a member of a team, unless that agent is a one man/woman show.  Every real estate office can and should be referred to as a team, but is that how it actually works? I’d l...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 14
As Long Island Realtors, we have been asked by several Buyers: "Will You Tell Us Which Neighborhood Is The Best For Us"   Although we will show our Buyers any community they wish to see, we won't advise them which is the best. Besides the price of a home, the size of the home, or th...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(The Ballen Companies, TBG, TBM, ASAN)
Comments 5
Paying for results vs. paying for frillsAs I travel and teach real estate agents about online marketing and internet lead generation, I'm often asked the same set of questions. I've decided to start sharing them in a series called Q & A with Lori Ballen. The Question:Do you have any a...
By Teresa Ryan, Teresa Ryan
(Ryan Hill Realty)
Comments 1
Top Reasons Why Naperville Is NOT a Snobby City (Part 2)   Naperville was recently ranked the 4th “snobbiest” mid-sized city in America, thanks to a recent survey by real estate blog Movoto.     Their criteria was based on home prices, household income, number of private schools, number of countr...
By Darren Copeland, Darren Copeland
(Leader One Financial)
Comments 2
Real Estate and Video Marketing make the best sandwich and I should know...You see I grew up in Kansas City and we have the best BBQ hands down! One of my favorite places is Arthur Bryant's; where the perfect brisket sandwich is made with two slices of white bread, some BBQ sauce that my dad ...
By Deborah Laemmerhirt, CT, Ridgefield, Bethel,Kent,Brookfield, Newtown, Redding,Roxbury,Bridgewater, Luxury Homes, Water Front Properties, Equestrian
(Keller Williams Luxury Homes International)
Comments 4
How to Stage Your Candlewood Lake Home for Sale   One of the keys to a quick sale is proper staging. Successful staging can boost your Candlewood Lake home’s appeal and increase your chances of selling. The most important thing to remember when staging is to help potential buyers visualize themse...
By Ginny Gorman, Homes for Sale in North Kingstown RI and beyond
(Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate)
Comments 10
What Crowdtilt Will Do For Local RI Business   A local clothing store that has been a mainstay of Wickford RI main street for decades (7 to be exact!) turned to Crowdtilt (an on line crowd funding source) to raise money to salvage them from bankruptcy.  In less than a month over $150,000 was rais...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
This is a postcard that reflects one of Lorraine Kuney’s most recent sales.  She acted as a buyer’s agent for one of her sellers, after the seller’s home was under agreement.  I always provide a postcard for each of our listings that announces “just listed” and then “sale pending” and “closed an...
By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 14
I love what Richard has to say about ActiveRain and why he's here.  If you're wondering about why so many people are blogging and commenting and "liking" and "following" here it's because it's about learning how to blog like a professional and also about the co...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 27
Have you noticed that the more you share your successes with the general public, the more business you receive?  People only want to do business with successful people.  Why would anyone take the risk of hiring an agent who has little or no success within the real estate business?  It’s common s...
By Anna Banana Kruchten, Phoenix Real Estate Agent, CRB, CRS 602-380-4886
(Phoenix Property Shoppe)
Comments 26
What does 110 degree temperature feel like in Phoenix?   A fellow agent from NH, Scott Godzyk, asked me this question.  It got me thinking - what does 110 degrees feel like?  To a Phoenician 110 degrees is really not THAT hot. Seriously, it's just not THAT hot!  When it gets to 115+ degrees t...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
Is There A 55+ Community With Detached Homes In Calverton Long Island?   Yes!   Windcrest East is a 55 and over community in Calverton Long Island 11933, all with Single Family homes.   You can reach this community by the Long Island Expressway To Exit 73 (Cr 58). Go East On Cr58 Approx 1.5 Mile...
How to Make an Extra $36,000 On One Appointment per Day!    Sales is an art. I wasn't good at basketball or painting, but ever since I was in the first grade, I was called "Motor-Mouth!"  Naturally, I took to sales like a duck to water!  What I quickly learned however, is that it i...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 11
You know I preach all the time about staying in touch with past clients and sphere of influence.  I don't just preach it - I do it. Every Thursday morning.  A few years ago I wrote only occasionally, and not on the same day of the week. My list was growing, but slowly.  Once I started mailin...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
Comments 6
Slow, tedious and and bits and pieces when a buyer is just looking for complete real estate property listing information is teasing. You would not like to be made to wait. No one should have to experience delays on the most important, largest price tagged purchase most ever make in a life time ri...
By Reuben Fine
(Fill-In-The-Blanks PDF Flyer Templates
Comments 22
  "I totally forgot about my Open House this weekend!!! I Need Some Last Minute Marketing...NOW!" Hey, we can get busy juggling thousands of tasks around each day and blank on our upcoming open houses. We've all been there (if you haven't, trust me you will one day)... When your...