Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Sidney Kutchuk, Property Management & Sales Experts 951-217-6745
(Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745)
Comments 1
1226 N Beverly Glen Blvd,Los Angeles - Two on OneJust Listed for sale.   Exclusive Bel Air / Beverly Glen platinum triangle OverviewMapsPhotosNeighborhoodMarket Stats $629,000 Single Family Home Main Features 2 Bedrooms2 Bathrooms2 UnitsInterior: 1,100 sqftLot: 3,847 sqft Location 1226 N Beverly ...
By Randy Mitchelson, Internet Marketing Expert, Author, Activist
(iPartnerMedia.com and Homeland Heroes Home Loans)
Comments 2
                        Calling all do-it-yourselfers!   The Small Business Development Center in Southwest Florida is offering a 2-part webinar series to help customers find your business.    Participants will learn why and how to establish their business page on both Facebook and Google.   Inst...
By Suzanne De Vita, Online Associate Editor
(RISMedia)
Comments 16
Our global economy (and the infinite abyss that is the Internet) can make it seem like your reach has to extend far beyond the parameters of your market. And while that can be true in some cases, buying and selling real estate remains, at its core, a localized service.But these days, social media...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 42
Remember when the gurus said a web page or blog post needed to be 200 words in order for Google to pay attention?  Then do you remember when that increased to 400? And now, although he does mention some high ranking sites with few words and many photos, Neil Patel recommends writing 2,000 to 3,00...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 21
  Timing is everything when we discuss the effectiveness of direct mail marketing.  If the postcards land during that decision making period that homeowners experience, the phone will ring.  That’s why consistent mailing is important. Since I have three team members who work in Franklin MA, and I...
By Bob McCranie, Your best advocate when buying or selling your hom
(Broker/Owner - Texas Pride Realty)
Comments 0
Today's marketing idea: It's still winter but Spring isn't too far away.  Make a blog post or social media post about new trends in patios and outdoor living.  Find houses on the MLS that have great backyards and post about them.  It's cold outside but let your clients smell the charcoal through ...
A couple of weeks ago, a good friend of mine stopped by the office to chat business.  He's owned his own company for the past four years or so and works specifically in the automotive world.  His plan is to sell his company in the next couple of years and retire in Florida. While enjoying a drink...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 1
​Do You Want To Know How Many Single Family Homes Sold in Dix Hills New York? Call Lawrence "Larry" and Sheila Agranoff, Real Estate Associate Broker and Real Estate Salesperson at 631-805-4400 (c). We are familiar with the Dix Hills Long Island Real Estate Market. We list and sell homes and cond...
By Rain Silverhawk, 208-610-0011 Sandpoint Idaho Real Estate Realtor
(Keller Williams Sandpoint)
Comments 1
A big thank you to Wade Webb for yet another years worth of great cheap marketing tips.      In 2013 our 21 Low/No Cost Real Estate Marketing Tips was one of our top AgentsBoost posts. Likewise, last year our 21 Low or No Cost Real Estate Marketing Tips for 2014 was one of the most viewed posts. ...
By Debbie Gartner, The Flooring Girl - Westchester hardwood flooring
(Floor Coverings International - Westchester NY & Stamford CT)
Comments 2
In case you missed this WONDERFUL conversation on Marte's blog post on Mon/Tues.  The post itself is great, but it's the comments and discussion beneath (on the original post) that is helpful.  You will need to click "show all comments" as I think she has over 40 comments and some of the key ones...
By Kathryn J., (Rentec Direct-Property Management Software)
(Rentec Direct)
Comments 12
I am meeting with my son soon so we can discuss some of the programs that are out there that offer student loan consolidation.   I know there has been a lot of talk lately about these millennial's and why they are not buying houses, one of these reason just might be these darn student loans.    A...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 72
Several agents have recently mentioned starting a team and asking my opinion on how to do it.  I thought I’d share my thoughts, and let me preface this post by saying there are many ways to create a team.  There are many reasons to create a team.  Every team leader has a different style and a di...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 135
Right now I'm working on articles for a full color glossy magazine that one of my clients will distribute to homeowners via his 40+ agents in the field. It will center around remodeling projects that add the most value, staging, inexpensive fix-ups, and tips on what buyers are looking for today. ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 41
When does a real estate agent say “NO” to a homeowner’s request for a Market Analysis?  NEVER!!  There are many reasons for a Market Analysis request.  How shortsighted for a real estate agent to deny the request because the homeowner states he/she is not selling.  Many situations in life do not...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 2
If something is holding you back from entering the Luxury Home Market...I will attempt to give you the confidence you need in this video to add at least 1-4 Luxury Home Sales to your business every year... I would like to pass on my experience with you in this video in order to get rid of any tho...
By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 23
Many of my clients are business or property owners in Carmel-by-the-Sea. There are good times and bad times to try to see them. These are clients who want to talk to me about their real estate needs during the "ebb" of their business week, rather than the "flow". When are these, you might ask? We...
By Ted Cantu
(i Cantu Media LTD)
Comments 0
Social Media is pretty awesome. You can find some stellar leads in real time. A lot of these tools are free but you have to really work it. You have to pick out a territory and farm it. You have to engage and create conversations. I thought this was pretty easy.... but for some its a struggle to ...
By Julie Winter-Paez, Broker/Owner
(Re/Max Property Pros LLC)
Comments 2
Happy 2015!   2015 is off to a pretty great start for Northern Wi and I am quite happy to announce a couple of super statistics! So far year to date ( ytd ) our entire Multiple Listing Service ( MLS )  is up by over 5 million dollars.  Last year we had sold $10,247,140 up to January 26th and this...
By Janet Kuehn- Charleston SC Homes Call 843-225-8890, Charleston SC Homes
(Southern Breezes Realty)
Comments 0
Ladson SC Home for sale - 708 Winthrop St B    This Ladson SC Home for sale is too special to miss! Don’t miss out on this amazing property which has very pleasing features! This charming unit offers 3 bedrooms, 2 bathrooms, laminate floors, separate dining room, family room with fireplace, cove...
By Chris Mamone
(Diamond Residential Mortgage Corporation)
Comments 4
So the last two Tuesdays for whatever reason have been a struggle. Everything seems to go sideways or just become incredibly difficult. I'm taking a stand today and am going to try my best to make Tuesday a good day.   I meet a wonderful realtor, Jana Brooks with Better Properties Gig Harbor, and...