Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Jenna Dixon, Associate Broker - Let's Talk Atlanta Real Estate
(DRA Homes (Atlanta, GA))
Comments 62
Are you still looking for a way to build a niche?   If you aren't, there can only be one of two reasons, you have already successfully built one OR you don't have a great system in place and you gave up! Whether it's geographical, like a farming a neighborhood or a zip code OR property type OR ho...
By Adam Levy, We are a 5 person, trilingual group with over 60+
(Coldwell Banker Residential Real Estate)
Comments 0
We’ve all heard it happens so many times that it has almost become ingrained in our mind as the natural order of real estate shopping – start with a lowball offer and then haggle back and forth to a middle ground. But the truth is that this isn’t really as effective an option as most people reali...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 55
Thanks to Tom White for suggesting today's topic...the proper use of that, which, and who.  To begin at the beginning … according to all my grammar sources, who (and its forms whom and whose) only refers to people. That and which refer to things – EXCEPT when you're referring to a class of people...
By Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653)
(Austin Texas Homes, LLC)
Comments 4
This was inspired by my friend Greg Nino's post from yesterday, "What My Seller Had to Say About "Door Knockers". It made me think about some of the sillier marketing ideas I've heard over the years, and it reminded me of a larger marketing principle that I learned years ago. As a quick aside, I ...
By Kyle Reyes
Comments 7
I wish I could buy each of you a beer.  I really do. The Active Rain community has already given me so much in terms of knowledge and awareness regarding the real estate industry.  I'm a firm believer that if you're the smartest guy in the room, you're in the wrong room. I'm definitely in the rig...
By Nina Perederij, Nina Perederij
(Troop Real Estate )
Comments 0
  Best Real Estate Marketing Ad Writing Tips November 20, 2014 By Lydia DeMent / Real Estate Social Media To Go (c) A good headline makes people want to click and read more. Impart a sense of urgency, be dramatic, promise better results, or use a big number like “101 Ways…” People will be entice...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 12
Another Kuney-Todaro Team Closing at 295 Prospect St Bellingham MA by Lorraine Kuney OverviewMapsPhotosFeaturesDescription 295 Prospect Street in Bellingham MA-VideoNeighborhoodMarket Stats $409,900 Single Family Home Main Features 3 Bedrooms2 Bathrooms1 Partial Bathroom1 UnitInterior: 2,921 sqf...
By Mike Tizzano, Protect Your Transaction Certified Lender
(Amerifirst Financial, Inc NMLS 145368 LO:1015837)
Comments 0
I've been slacking a little bit on this so the Wednesday and Friday thing is out the window.  I'll just be doing this whenever I can (randomly).  The story behind this series of blogs is to give a little recognition to some of the people that helped us through our daughter's cancer treatement.  F...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 13
Until someone gets to know you or your company, you are an unknown commodity.  As a commodity you are just another ordinary real estate agent with no distinguishing characteristics. That is why it is so important to communicate your extraordinary promise of value through your packaging and your ...
By Bridget McGee, Maryland Mortgage Mama NMLS#196068
(Corridor Mortgage Group 410-960-2061)
Comments 6
You must check out this amazing 5+ bed home in Ellicott City, Maryland. It is zoned for River Hill High School which was recently ranked in the top 10 schools in Maryland by US News and World Report! Sitting on almost 3 acres, this beauty can be yours for the holidays!  The detached two car garag...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 40
We had great news today!!  I call it a bonus for doing business as business should be done.  A homeowner called another agent in another office yesterday for a market analysis.  As of this morning, that agent had not returned the call!!  The next phone call was to Lorraine who DOES answer her ph...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 26
    Land in the Franklin MA area is difficult to find.  All of the large parcels are developed, and my retired builders had most of them.  It’s now time to go “West.”  I’m mailing this postcard to land owners in towns west of Franklin.  I did this previously for a builder of mine before the marke...
By Jay Mecray - (480) 256-9771, #JayMecray #CommercialRealEstate #Arizona #Phoenix
(Arizona Property Solutions)
Comments 2
4 Bedroom 2 Bath Home Gilbert AZ     Contact: Jay Mecray Phone: 480-256-9771   Jay@AZ-Property-Solutions.com #JayMecray #RealEstate #Arizona #Phoenix #Chandler #Mesa #Gilbert #Tempe #Scottsdale #Ahwatukee #ParadiseValley 4 Bedroom 2 Bath Home Gilbert AZ Listed at $243,000       Send To   Subdivis...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 7
Today's post is a suggestion from Harry Morris, who wrote that he sees a whole lot of people being confused about the difference between "then" and "than." Of course the meaning is VERY different. Then has an element of time. It can mean "next," or "at that time." For instance: "Back then I had n...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 82
    It’s common knowledge in the real estate world that “the eye buys.”  I use that phrase often, and I’m always mindful of that fact when I’m preparing my marketing materials.  What can I do to catch the eye of the reader is the important question that every listing agent should be asking. On th...
By Kyle Reyes
Comments 11
Joe Petrowsky and I are big believers in the need to keep learning and to keep teaching. That's the whole reason why we hosted a seminar just over a week ago focused on social media marketing in the digital age.  Last week, I gave two presentations at local colleges, explaining - as I'll address ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 32
Much of our stress about "future business" is self-induced.  We may blame it on the general conditions of the market, but we need to have confidence in our capacity to be productive and produce income.  When we lack that confidence, we create an aura of internal tension. Realistic goals have bee...
By Jay Mecray - (480) 256-9771, #JayMecray #CommercialRealEstate #Arizona #Phoenix
(Arizona Property Solutions)
Comments 2
The Colony Phoenix Restaurant Space For Lease     Contact: Jay Mecray Phone: 480-256-9771 Email:  Jay@AZ-Property-Solutions.com #JayMecray #TheColony #RealEstate #CommercialRealEstate #Arizona #Phoenix #Chandler #Mesa #Gilbert #Tempe #Scottsdale #Ahwatukee #ParadiseValley The Colony Phoenix Resta...
By Jay Mecray - (480) 256-9771, #JayMecray #CommercialRealEstate #Arizona #Phoenix
(Arizona Property Solutions)
Comments 1
Manufacturing Industrial Property For Lease Scottsdale AZ     Contact: Jay Mecray Phone: 480-256-9771 Email:  Jay@AZ-Property-Solutions.com #JayMecray #RealEstate #CommercialRealEstate #Arizona #Phoenix #Chandler #Mesa #Gilbert #Tempe #Scottsdale #Ahwatukee #ParadiseValley Manufacturing Industria...
By Jay Mecray - (480) 256-9771, #JayMecray #CommercialRealEstate #Arizona #Phoenix
(Arizona Property Solutions)
Comments 2
Industrial Warehouse For Lease Tempe AZ     Contact: Jay Mecray Phone: 480-256-9771 Email:  Jay@AZ-Property-Solutions.com #JayMecray #RealEstate #CommercialRealEstate #Arizona #Phoenix #Chandler #Mesa #Gilbert #Tempe #Scottsdale #Ahwatukee #ParadiseValley Industrial Warehouse For Lease Tempe AZ R...