Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Richard Yates, Broker and Realtor Orange County, California
Comments 28
How to blog like a Professional Becoming an accomplished blogger takes time, but also requires a proper education in Titles, Topics, Content, Layouts, Links, Keywords and SEO (Search Engine Optimization).  It's not enough to write a post of great value without applying proven techniques, skil...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 4
The only 3 ways to grow your business are as follows... 1 - Increase the number of clients 2- Increase the size of the transaction 3- Increase the frequency of each transaction and the monetary value of each client   Lets look at these... #1 - Generate more leads...increase the amount of buyers a...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
This is a postcard that reflects one of Lorraine Kuney’s most recent sales.  She acted as a buyer’s agent for one of her sellers, after the seller’s home was under agreement.  I always provide a postcard for each of our listings that announces “just listed” and then “sale pending” and “closed an...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 27
Have you noticed that the more you share your successes with the general public, the more business you receive?  People only want to do business with successful people.  Why would anyone take the risk of hiring an agent who has little or no success within the real estate business?  It’s common s...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
Is There A 55+ Community With Detached Homes In Calverton Long Island?   Yes!   Windcrest East is a 55 and over community in Calverton Long Island 11933, all with Single Family homes.   You can reach this community by the Long Island Expressway To Exit 73 (Cr 58). Go East On Cr58 Approx 1.5 Mile...
By Ginny Gorman, Homes for Sale in North Kingstown RI and beyond
(Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate)
Comments 4
What Crowdtilt Will Do For Local RI Business   A local clothing store that has been a mainstay of Wickford RI main street for decades (7 to be exact!) turned to Crowdtilt (an on line crowd funding source) to raise money to salvage them from bankruptcy.  In less than a month over $150,000 was rais...
By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 12
I love what Richard has to say about ActiveRain and why he's here.  If you're wondering about why so many people are blogging and commenting and "liking" and "following" here it's because it's about learning how to blog like a professional and also about the co...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
As Long Island Realtors, we have been asked by several Buyers: "Will You Tell Us Which Neighborhood Is The Best For Us"   Although we will show our Buyers any community they wish to see, we won't advise them which is the best. Besides the price of a home, the size of the home, or th...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
Comments 6
Slow, tedious and and bits and pieces when a buyer is just looking for complete real estate property listing information is teasing. You would not like to be made to wait. No one should have to experience delays on the most important, largest price tagged purchase most ever make in a life time ri...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 9
Another Pending Sale by Tammy Todaro at 135 Wachusett Street in Franklin MA OverviewMapsPhotosFeaturesDescriptionNeighborhoodMarket Stats $200,000 Single Family Home Main Features 3 Bedrooms2 Bathrooms1 UnitInterior: 1,527 sqftLot: 13,000 sqft Location 135 Wachusett StreetFranklin, MA 02038USA B...
By Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents, Put 40 years of experience to work for you
(Lyon Real Estate)
Comments 4
Even if I'm not always 100% correct at least I have conviction and am candid. You can't say that about every person one runs into in Sacramento real estate. I've been struggling with a certain situation that has been rather difficult for weeks, and when I spoke to the person responsib...
By Katie McBride
(RE/MAX Executive Realty)
Comments 2
The McBride Team at RE/MAX Executive Realty just sold this wonderful , sun-filled colonial.  This updated home is is within walking distance to the downtown area and schools.  We wish the owners many happy years.          
By Katie McBride
(RE/MAX Executive Realty)
Comments 0
This fantastic cul-de-sac home in Upton, MA was just sold by The McBride Team at RE/MAX Executive Realty.  Set on a lovely, private lot, this home features hardwood floors, an open floor plan, cathedral ceilings and a finished basement.  We wish our buyers many happy years in their new home.        
By Ryan Reynolds
(Keller Williams Capital Partners Realty)
Comments 83
Hi all I hope you're all well! Quick Question:  Has anyone used Zillow and paid to become a premier agent for a specific zip code?   Any good or bad experiences? How about any opinions on the customer service / Realtor friendliness of Zillow?  Thanks in advance! Ryan Reynolds Keller Williams ...
By David Calvello, Real Estate Agent with Keller Williams Realty
Comments 2
  Open House in San Jose Ca on Saturday     2141 Taft Lane San Jose, CA. 95124 5 beds, 3 baths, $1,499,000   Directions: From 85 S, exit Union Ave, turn left on Samaritan Dr, Take first left on Union Ave, Third left onto LG Almaden/RdLosGatos Almaden Rd, Then Left onto Taft. Destination is on you...
By Inna Ivchenko, Los Angeles / Valley Homes
(Mannis Real Estate Group)
Comments 20
  I received Linked In's top 1% Most Viewed profile. Congratulations to all who have received any similar awards!! Not sure what value it may add, but I just received Linked In's top 1% Most Viewed profile. Suppose for a Realtor, that is an achievement of marketing  itself! Whether it act...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 89
Is Respect in Real Estate Marketing important, or optional? Today when I was feeling a little miffed I started thinking about respect. And since I'm always thinking about real estate marketing, I started thinking about them together. You definitely want respect. You want people to keep their ...
By Edward Gomez, Credit Score Boost USA
( Credit Score Boost - USA Credit Solutions)
Comments 2
    Alleviate the stigma of bad credit! Call  a Financial Expert that can help. We know the what it is like to be declined. We can help you improve your credit and refer you to companies that can get you financed!   Click to view more   Looking for a credit repair service who will really help th...
By Deborah Laemmerhirt, CT, Ridgefield, Bethel,Kent,Brookfield, Newtown, Redding,Roxbury,Bridgewater, Luxury Homes, Water Front Properties, Equestrian
(Keller Williams Luxury Homes International)
Comments 2
How to Stage Your Candlewood Lake Home for Sale   One of the keys to a quick sale is proper staging. Successful staging can boost your Candlewood Lake home’s appeal and increase your chances of selling. The most important thing to remember when staging is to help potential buyers visualize themse...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 0
The Villas Condo For Sale in New Tampa FL | The Villas Unit  10437   This beautiful new Tampa FL condo for sale is a fabulous choice for your next home! Located in a gated community called The Villas, you will absolutely love to live in this fine home within a superb neighborhood that is convenie...