Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 47
“The Eye Buys” is a favorite phrase of mine to use when referencing the curb appeal of a home for sale.  Could this phrase also have somewhat of an influence on how one selects a real estate agent?  Let’s hope it’s not the sole factor one considers when a choice needs to be made on hiring an age...
By Richie Alan Naggar author PEARLS FOR THE SOUL .com books, Life-Love-Intimacy-Purpose + Real Estate too?
(People first then business! Ran Right Realty Riverside, Ca)
Comments 44
If you have ever made boo-boos personal or otherwise, then you have unsold yourself. You have caused others to take a look at you and it is a step backward. THINK:  Your personal stock just took a dip. Depending on how you handle the faux pas (or worse) will determine how far you fall. There are ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 15
The Condo market is doing well on The North Shore Of Long Island.     Time and time again buyers are saying...   It was just here. Where'd that Condo go? Okay, how about the one I wasn't sure about last week? What, I just blinked and that's Under Contract also? I know this one is available becaus...
By Michael Jacobs, PasadenaCA Real Estate Representation 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 115
Are We Sharing Too Much Information?   Or Not Enough?       Do we really need to know if your bum is clean enough to go commando?   I dare say - this may be too much information…   "Butt" this is a blog post about real estate and that brings me to this question:   How much should we share about o...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 38
What does one do when Google changes its rules?  I’m reading that lengthy blog posts of 2,000+ words is the flavor of the day for Google.  What is one to do?  My answer to that “time draining task” will be, first and foremost, to be thankful that we are listing agents.  Listings are more likely ...
By Gena Bolton, Sandestin, Destin and South Walton 30A Real Estate
(SoWal 30A Your Beach Awaits | World Impact Real Estate)
Comments 4
JUST LISTED:  Beachfront Condo in Hidden Dunes-Miramar Beach Florida.  "Gulfside" Hidden Dunes is a gated beachfront community including cottages, villas, and condos. 9815 US Hwy 98 Unit 904, Miramar Beach, FL  32550 is available at $470,000. An attractive beachfront condo is FULLY FURNISHED and ...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
Comments 7
When you are in the "can I help you" real estate service industry, you develop a wide range of methods to deliver information. What is put online is expansive, neat, complete. Because many real estate buyers are too busy to call, email during the day. And it is finally 10:30 at night by the time ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 15
Another Long Island Co-op was Rented by Lawrence "Larry" And Sheila, Real Estate Associated Broker and RE Salesperson, and again it's at:   Country Club Gardens in W. Babylon New York This was a 1 bedroom 1 bath Co-op Apartment at Country Club Gardens. It was an upper level unit with Heat include...
By Rene Fabre, New Media Marketing
(First American Title)
Comments 21
After a presentation in Mill Creek I went to lunch with the managing broker and my co-worker and good friend Kelly Clark to talk about the logistics for our new #mobilecomcamp 3 clock hour class coming up in April at the Alderwood Mall In Lynnwood, Washington. At Kelly’s suggestion we went to Azu...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 10
The SEO rules keep on changing! They wanted 200 words post, increased to 300 and now 500! (Excuse my limited SEO knowledge, please!) However, have we ever thought of the length of a post from reader's perspective? Who else can think of it other than Barbara Todaro ? Here's her thoughts on this in...
By Spirit Messingham, Third Generation Full-Time Realtor® 520 471-6900
(Tierra Antigua Realty)
Comments 2
E-mail is the #1 activity on mobile devices, beating out even texting or making phone calls! There is no question that e-mail is the ground floor of any successful marketing strategy.     Marketing e-mails need to be designed well, optimized for mobile devices, and personalized when possible. The...
By Wes Shields
(Keller Williams Realty)
Comments 1
Attention Lake Lovers! Great Opportunity for a Lakefront Mini-Farm or Estate! Attention lake lovers, here is a great opportunity for a lakefront mini-farm or estate. This 15.68 ac tract offers you approximately 198' of lake frontage and could be a beautiful gentleman's farm or gated estate. Take ...
By Wes Shields
(Keller Williams Realty)
Comments 1
10 Acres on Boone Lake in Piney Flats! Attention lake lovers! Here is a great opportunity for a lakefront mini-farm or estate. This 10 acre tract offers you approximately 202' of lake frontage and could be a beautiful gentleman's farm or gated estate. Take a look today! Wes ShieldsThe Shields Tea...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 15
While you may have decorated to your own tastes, with today's fashions your choices may be considered...forever dated! Please visit the original blog if you wish to leave comments.     As Realtors, we have seen all types of styles and different trends throughout the years. When we view a home for...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 22
"If I were." "If I was." Which is correct? Something I read yesterday just didn't look right, so I had to go and look it up. The question in my mind was whether it was proper to say "If I were" or "If I was."   My reading revealed the fact that much of the confusion stems from song lyrics. It see...
By Ron Barnes, "Most agents claim they're #1 - I THINK YOU'RE #1!
(Associate Broker at Berkshire Hathaway Home Services Georgia Properties)
Comments 4
Last Friday something happened to me that doesn't happen very often. I didn't get the listing. I can't remember the last time I made a listing presentation and lost. Frankly, sometimes I get them and I don't even try that hard! If I have an appointment, I usually just assume I have a new listing....
By Bruce Walter
(Keller Williams Realty Lafayette/West Lafayette, Indiana)
Comments 16
    Thorntown, IN 46071 Triplex rental Income property for sale near Main Street located at 104-108 South Market Street, Thorntown IN 46071.                        SOLD !!! Thorntown IN 46071 triplex rental income property near Main Street shopping and restaurants is now a closed sale! Thorntown ...
By Mark Don McInnes, Sandpoint, North Idaho Real Estate - 208-255.6227
Comments 21
It is not my imagination ! We all have had down turns in our business.  We look closely at all we are doing.  Sometimes we come to the conclusion it is just outside forces that are not in sync with 'our' best interests.  Many will say that is just our imagination and I will say that this is not m...
By Janet Kuehn- Charleston SC Homes Call 843-225-8890, Charleston SC Homes
(Southern Breezes Realty)
Comments 3
Walterboro SC Home For Sale - 304 Maxey St    Allow yourself to be enticed by the alluring beauty of this Walterboro SC Home for sale! A warm welcome awaits you in this dazzling property on a 0.32 acre lot with 1,234 sqft of living space. This single story - traditional style residence offers 3 ...
By Mary Weiss
(ActiveRain)
Comments 2
  Agents of the past who thought they were being creative in using more positively spun terms for their listings basically ruined it for you. Anyone can pick up a thesaurus and find a new word for "small," (insert "cozy") but after a while, you come up with the same stale, dry, gritty words that ...