Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Randy Mitchelson, Internet Marketing Expert, Author, Activist
( and Homeland Heroes Home Loans)
Comments 1
                        Calling all do-it-yourselfers!   The Small Business Development Center in Southwest Florida is offering a 2-part webinar series to help customers find your business.    Participants will learn why and how to establish their business page on both Facebook and Google.   Inst...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 38
When does a real estate agent say “NO” to a homeowner’s request for a Market Analysis?  NEVER!!  There are many reasons for a Market Analysis request.  How shortsighted for a real estate agent to deny the request because the homeowner states he/she is not selling.  Many situations in life do not...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 2
If something is holding you back from entering the Luxury Home Market...I will attempt to give you the confidence you need in this video to add at least 1-4 Luxury Home Sales to your business every year... Having sold over $100 Million of Residential Real Estate and the past few years specializin...
By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 23
Many of my clients are business or property owners in Carmel-by-the-Sea. There are good times and bad times to try to see them. These are clients who want to talk to me about their real estate needs during the "ebb" of their business week, rather than the "flow". When are these, you might ask? We...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 40
Play to your audience:  know who they are, understand why they are where they are and what they need to do. Inspire trust with truth. Gain confidence with professionalism. Tell them what they need to know and why. Help them achieve their goals. When writing marketing or informational material for...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park & Leander, REALTOR® CRS GRI
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR® CRS GRI)
Comments 22
4019 Meadow Bluff Way in Teravista Neighborhood of Round Rock TX 78665 Under Contract. Our buyers went under contract five days ago on this lovely home located in Prestigious Teravista. After putting in two other offers on other homes at full price and losing out to multiple offers our buyers suc...
By Alicia Ale, Realtor Miami Florida Luxury Homes
(Miami Riviera, llc - Real Estate & Inmobiliaria)
Comments 2
5 Simple Home Staging Ideas for your Waterfront Condo in Key Biscayne     When putting your waterfront condo in Key Biscayne FL on the market, you want to do all that you can to sell it as quickly as possible and get the best deal. This is where staging comes in. Since approximately 90% of buyers...
By Kathryn J., (Rentec Direct-Property Management Software)
(Rentec Direct)
Comments 0
I am meeting with my son soon so we can discuss some of the programs that are out there that offer student loan consolidation.   I know there has been a lot of talk lately about these millennial's and why they are not buying houses, one of these reason just might be these darn student loans.    A...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 23
Remember when the gurus said a web page or blog post needed to be 200 words in order for Google to pay attention?  Then do you remember when that increased to 400? And now, although he does mention some high ranking sites with few words and many photos, Neil Patel recommends writing 2,000 to 3,00...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 10
This is the just listed postcard that will be mailed today to 1,500 Franklin MA homeowners in the area of Concord Street.  Showings on this home started yesterday at the Open House.  There were 20 people who viewed this property during the 2 hour open house, and there are currently two offers on...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
Top 8 Tips in Spacing Your Carillon Lakes Community Homes Furniture   When you’ve moved in to your new gorgeous Carillon Lakes community home for sale you recently bought, the excitement of arranging things to complete the home’s look comes in. You might be tempted to just follow your previous ho...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 3
"So if you want to be successful in 2015 set your goals, answer your phone, put in the time and increase your marketing and tighten up your response time."  Enjoy this success story and please visit the original blog to leave your comments.     The Value of Listings and Goal Setting        Our Li...
By Michele Connors, Your Eastern North Carolina Realtor
(The Overton Group, LLC & CB First Realty )
Comments 4
We all get the calls DAILY asking for us by name, trying to butter us up with charm and falsely acting like they are our best friend calling to catch up on things... of course with the sound of dozens of other conversations in the background. They then go into their sales script and we have to fi...
    Lafayette IN 47905 Brookfield Heights Waterfront 3 bedroom ranch home for sale near Caterpillar, IU Arnett Hospital, Interstate 65 located at 228 Penridge Lane, Lafayette IN 47905.                          SOLD !!!              Lafayette, Indiana 47905 Brookfield Heights Waterfront 3 bedroom ...
By Liz Froment, Real Estate Content Creation (Blogs, Emails, Copy)
Comments 2
I'm sure by now you've all heard how important social media is for your business. Social media provides an interesting platform for real estate professionals. Especially considering the vast majority of people who are looking to buy and sell a home are looking online first.   The problem is, soci...
The Perfect Place to Hang Out for McDowell Mountain Ranch Home Residents     Looking for the perfect place to hang out near your McDowell Mountain Ranch home this winter? Check out Alltel Ice Den in north Scottsdale AZ.     The Ice Den, located in 9375 E Bell Road, is a 150,000-square foot world ...
By Doug Buenz, The 680 Group
(Venture | Sotheby’s International Realty)
Comments 0
The #1 Reason Why You Should Sell Your Pleasanton Home In Winter   Most people believe that winter is not a great time to put their Pleasanton homes for sale on the market since there are fewer buyers looking for homes during the cold winter months.   Although this is true, winter is actually a g...
By Suzanne De Vita, Online Associate Editor
Comments 0
Our global economy (and the infinite abyss that is the Internet) can make it seem like your reach has to extend far beyond the parameters of your market. And while that can be true in some cases, buying and selling real estate remains, at its core, a localized service.But these days, social media...
By Cathy Starkweather
(La Rosa Realty, LLC. )
Comments 1
 Median Price  *The median price of all existing homes combined sold in December 2014 — $170,000 — is a 6.25% increase from the $160,000 median price recorded in December 2013. *The median price for “normal” existing homes sold in December is $194,900, an increase of 5.35% from the median price o...
By Michael J. Perry, Lancaster Relo Specialist
Comments 27
     As a real estate trainer, I get the opportunity to network with hundreds of real estate practitioners per year . Because I'm big on Lead Generation, we eventually get on the subject of Marketing. What amazes me is that the majority(90%+) of agents have no defined target market that they are ...