Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Mike Linkenauger, Short Sale Realtor - Jacksonville FL
(First Coast Realty Associates)
Comments 50
How to Create a Real Estate Farm Area We're not creating Facebook farms on Farmville here, but instead providing a very effective, step-by-step method for creating real estate farm markets in only 50 days. We successfully utilize this same method within our brokerage company with our 50-Day Farm ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 72
    It’s common knowledge in the real estate world that “the eye buys.”  I use that phrase often, and I’m always mindful of that fact when I’m preparing my marketing materials.  What can I do to catch the eye of the reader is the important question that every listing agent should be asking. On th...
We work with a LOT of different businesses.  From real estate agents to car dealerships.  From lawyers to retail shops.  And if there's one consistent mistake that businesses make when it comes to social media, it's this: social media isn't about talking TO your customers. It's about having a con...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 69
                                When listings are scarce, we will search for fresh inventory wherever and whenever we can.  I passed a For Sale by Owner Sign while driving and thought I’d ask one of the agents in the office if he had seen it.  His response was that it was not his favorite method ...
By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 14
Happy Facebook Fridays, Rainers! This week I spent some quality time walking on my social media tightrope. I was focused and made sure I took time every day to give one of my main SM sites some attention. On "Facebook day" I made some long overdue updates to my profile, caught up with comments, ...
There's a lesson in every campaign for every business owner.  We just have to find it.  And so as we prepare for countless little brats to demand candy in exchange for not covering our house in toilet paper, let's look back on the case study of a zombie event I ran last year when I was working wi...
By Karen Fiddler, Broker/Realtor, Laguna Beach & Lake Arrowhead, CA (949)510-2395
(HOM Sotheby's Intl Realty, 949-510-2395)
Comments 11
Busy Working or Busy Work?   The best Sales Manager I ever worked for once told me: "oh....and now that you are trained and ready to go....I never want to see your face again." I wasn't being fired....I was being sent into the field. That's where the potential customers are, not in the office. He...
By June Piper-Brandon, Piecing Dreams One Home at a Time
(Century 21 New Millenium)
Comments 0
More Than Just a Home Warranty There are so many choices to make when suggesting a home warranty.  It's like alphabet soup!!  AHS, HWA, HMS, HSA, and the list goes on.  How do you choose? Suggesting that your seller purchase or provide a home warranty with the sale of their home is about peace of...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 12
Buyers Ask: Does The Refrigerator, Dishwasher, Washer and Dryer, Chandelier, Ceiling Fans Stay With This Long Island House?     Yes, Most Of The Time...   Hadn't thought about this question before until we started working with several out-of-state Buyers.   Seems that in different parts of the co...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
Another Suffolk County Long Island Home was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and Real Estate Salesperson. This time it's in The Old Chester Hills Section of Huntington New York. This was a 5 bedroom 3 bath Farm Ranch that we SOLD in Huntington. The Buyer saw what ...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley,, MD & VA Homes and Real Estate)
Comments 21
Jenna's post reminded me of the first time I attended a Fair Housing seminar.  The room was packed with agents cramming their CE 3 Fair Housing hours.  Of course, Fair Housing is mandatory. The gentleman, an official in the Fair Housing office in Maryland, was one of the best speakers I can remem...
By Joe Petrowsky, Your Mortgage Consultant for Life
(Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709)
Comments 24
“Do Your Current Clients Use the Internet?”    Part One:     I am always amazed how many of my current clients say they saw one of my blogs. Each time that tells me, I want to keep myself in front of them, all the time.   I hadn’t really given this any thought until this past weekend. One of my p...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
Comments 6
The largest purchase and sale most buyers and sellers of real estate ever make involves a property listing. So unlike buying something that is promoted "three for a dollar" that is a trinket compared to the cost of a home, other type of real estate listing, the job of one by one show and tell. Sh...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 33
                                      I just read a featured post written by Tammie White (I’m very late in reading this post) and I thought I’d share my opinion on “The Battle between Listing Agents and Selling Agents with IDX Websites.”  I’ll admit that it wasn’t that long ago (5 years) that I...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park Real Estate Consultant, REALTOR®
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR®)
Comments 6
Internet Target Marketing   Now that we have the listing what do we do with it? One of our strategies is to target buyers and their agents with internet and social media advertising. Depending on the property and it’s unique amenities will determine the most probable buyer for the property.   Acc...
By Chris Ann Cleland, Associate Broker, Northern VA
(Long & Foster REALTORS®, Manassas, VA)
Comments 14
Coming Soon Status in the MLS?  What's the Point? If you are a member of the MRIS (Metropolitan Regional Information Systems) in the metro Washington, DC market, you will soon have the ability to enter a listing with a Coming Soon status.  The benefits would be that the property would be only vie...
By Dagmar Sands,
(Real Estate International, Inc.)
Comments 0
When you are a Realtor in community, you want to do whatever helps residentsand business owners to do business together and to share information that benefitsthe entire community - this is exactly how began.We have interviewed business leaders, business owners, leader ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 20
                                                                                "Another Wise Homeowner Made The Right Choice" is The Kuney-Todaro Team's lastest "just listed" postcard.  With every postcard, we include an aerial view of the community or subjuct property.  There were two new list...
By Jay Mecray - (480) 256-9771, #JayMecray #CommercialRealEstate #Arizona #Phoenix
(Arizona Property Solutions)
Comments 2
Nightclub / Bar / Lounge / Dance Club For Lease Phoenix     Contact: Jay Mecray Phone: 480-256-9771 Email: #JayMecray #CommercialRealEstate #Arizona #Phoenix #Chandler #Mesa #Gilbert #Tempe #Scottsdale Nightclub / Bar / Lounge / Dance Club For Lease Phoenix Listed a...
By Jenna Dixon, Associate Broker, NW Metro Atlanta
(DRA Homes (Atlanta, GA))
Comments 10
"Just talk about the house!"  I remember this phrase very clearly from my early real estate training. The Fair Housing Act is covered pretty extensively in pre-license courses and most brokerages offer refresher CE classes from time to time.   This afternoon, I was looking at some listings that I...