Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC, Small Office, Big Service
(Waters Realty of Brevard, LLC)
Comments 171
I just had a guy stop by my office about an hour ago to promote his printing and business card business.   I was busy but  I took his card .  Later on I went to the web site on the card. The web site was functional although not too impressive.   My attention was drawn back to the business card he...
By Mahesh Mike Patel, Call Me And Consider It Done!
(First Team Real Estate)
Comments 17
  Cold Calling: How to make it Fun and Effective I was fortunate enough to give a presentation on Cold Calling.  We all know that to be successful in Real Estate or any other sale business, one has to find customers to present  to.  One always has to find new clients and at the same time service ...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(Keller Williams, Digital Marketing Strategist specializing in Search and Social with The Ballen Method and Vision Masters)
Comments 27
What Google Will be looking for and ranking by in 2015 by Lori Ballen, Digital Marketing Strategist, Specializing in Search and Social As we move into 2015, Google has declared that it will be looking more at bounce rates, spelling and grammar (ewww), social signals (huge, I’ve been testing this)...
Buffini & Company is so excited to finally be a part of the ActiveRain community!  For those of you who may not know us yet, it’s great to meet you!  We look forward to building a relationship with you and hope you find the information we share here to be helpful.  It’s our goal to provide the re...
By Ernie Gonzales, Keller Williams Realty Henderson NV
(The Gonzales Team at Keller Williams Realty )
Comments 2
Just Listed 8921 Gobelin Tapestry Ct, Las Vegas, NV 89149 8921 Gobelin Tapestry Ct, Las Vegas NV 89149  Another Listing by The Gonzales Team and Ernie Gonzales Gonzales Team of Keller Williams Realty Henderson, NV Ernie Gonzales 702-291-8126 10424 S. Eastern Ave. #200 Henders...
By Lori Mode, Mode and Durham, Your Elk Grove Real Estate team
(Keller Williams Realty - Elk Grove, CA Homes for Sale)
Comments 0
4 Bedrooms | 3.5 Baths | 4400 SF | 2009 | Backs to Greenbelt! Complete property details and pics  Immaculate 6 Year New Tuscan Style Home at The End of a Cul-de-Sac in The Ranch. This Home Boasts a Tile Entry, Office w/Double Doors, Formal Dining Room & Large Formal Living Room, Kitchen w/ Granit...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 20
     I am sure that by now, we are all familiar with the Pareto Principle AKA the 80/20 rule, the ‘law of the vital few’ as well as ‘the principle of factor sparsity’. It states that, for many events, roughly 80% of the effects come from 20% of the causes. This principle certainly holds true in t...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 41
The winter real estate market of 2015 in Franklin MA has been as painful to real estate agents as having a tooth extracted without Novocain.  As with most dental work, the pain does fade away; and, so too, will this real estate market improve. My mission during this paralyzing period of time has...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 7
Agents in the know are using social media to build a following. You're writing and promoting your own posts, and you're inviting people to visit and interact with you when you promote other people's posts and articles.  That's all good - but using hype to trick people into stopping by can backfir...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 15
Lakebridge Club is a 24 hour guard-gated Condo community in Suffolk County Long Island Zip Code 11754.  As a courtesy, Lawrence “Larry” & Sheila, Real Estate Associate Broker and RE Salesperson are bringing you the following Community Profile of this North Shore complex:   You can reach this non-...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 8
The real estate market in Franklin MA is gaining momentum for The Kuney-Todaro Team.  This was a day that reaped four closed sides for Tammy, including a list/sell, and a closing for Eric.  The weather forecast for next week predicts temperatures in the balmy 40’s and 50’s, and the 8’ snow mounds...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
Shaker Heights real estate update for the week of 02/25/15-03/03/15 - This week, there was a lot of activity on the Shaker Heights real estate market, 14 new listings, 3 listings were put back on market, 11 contingent listings, price was changed in 11 listings, and 7 properties were sold. NEW LIS...
By Zohar "Zack" Zamir, Tenafly NJ,Bergen, County & Northern NJ Real Estat
(Keller Williams Town Life)
Comments 2
ANOTHER SOLD HOME BY Zohar "Zack" Zamir - Bergen County's Premier Realtor! Only things better than a SNOW DAY is a CLOSING DAY!!  :D Congrats to my client, Jeffery Alvarez, on your new home! On behalf of the Zamir Group we wish you nothing but the best in your new home!!   — at Keller Williams To...
By Janet Kuehn- Charleston SC Homes Call 843-225-8890, Charleston SC Homes
(Southern Breezes Realty)
Comments 1
Charleston SC Home for sale - 1702 Eallystockert Rd  One lucky family will get the chance to enjoy this dazzling Charleston SC Home for sale! You will instantly fall for this charming home situated in the desired neighborhood of Hemmingwood! It is nestled on a 0.15 acre cul-de-sac lot with 1,445...
By Phillip Brady
(Pawleys Seaside Realty)
Comments 0
Georgetown SC Waterfront Home with Boat Dock for Sale | 432 Apache Rd   Discover the amazing potential and unique, exquisite features of this Georgetown SC 3 bedroom with boat dock home for sale! Nestled in almost 1 acre of a fenced lot that includes a high bluff overlooking the majestic Black Ri...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 7
It's been one of the toughest winter we had in New England. And that had a major impact on Real Estate business. If you can't see the home, you don't buy, correct? However, this winter has not dampened our spirits - you can feel it from this re-blog from Barbara Todaro . The winter real estate ma...
By Irene Medina, PA GRI CRS CDPE SFR TRC, The Squeaky Wheel Gets the Job Done!
Comments 2
  2181 NE 67 St., 607, Fort Lauderdale JUST SOLD!   2181 NE 67 St., 607, Fort Lauderdale, FL, 33308 – This unit that’s for short sale under only one bank is a very spacious 1-bedroom, 1.5-bath home that’s fully tiled and very well kept. Walking distance to the clubhouse, pool, and all awesome am...
I'll never forget one of my favorite meteorologists.  I was producing for a small television station and he was perhaps one of the coolest guys I'd ever met.  Not a bad bone in his body. He was a man of routine, to say the least.  Every single day, when the 6pm news wrapped up, he walked to a lit...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 2
Solon real estate update for the week of 02/23/15-03/01/15 - During this week, there was a lot of activity in the Solon area real estate market, 10 new listings,  3 properties put back on market, 5 contingent listings, price change occurred in 5 listings,  and 3 properties were sold. NEW LISTINGS...
By Tim and Julie Harris
(Tim & Julie Harris® Real Estate Coaching)
Comments 0
Today on Real Estate Coaching Radio   What Is a HAVE-TO vs WANT-TO Seller? Motivation matters just as much to sellers as it does to you. Find the right, motivated sellers and you'll have a faster, easier selling experience - so the question is "what motivates sellers"? If you've missed our past ...