Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 68
I just read a question on the Q &A section posed by Maureen Harmonay  who asked, “Do you require buyers’ agents to accompany their clients during showings of your listings?” I thought I’d share my thoughts on this topic. We are listing agents, and our main focus is to deliver our sellers to the c...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 61
When you're writing to attract prospects - let your personality show! Whether you’re writing a blog post, a web page, or an email to a prospect, one of the first things you need to do is get rid of the notion that your high school or college composition teacher is going to critique your work.They...
By John McCormack,, Albuquerque Homes Realty
(Albuquerque Homes Realty *
Comments 55
Rio Rancho NM Homes Priced Under $100,000  Are you looking for Rio Rancho NM Homes For Sale priced under $100,000? Realtor® John McCormack with Albuquerque Homes Realty and just sold 201 Saffin Drive SE Rio Rancho NM 87124 for under $100,000.00   These out of state buyers wer...
By Anna Banana Kruchten - Arizona's Top Banana of Real Estate!, Broker/Owner
(Phoenix Property Shoppe)
Comments 31
It's Friday Fun Time  - Are you up for a Half Flight of Bacon? I bet you think I'm joking!   I can hear your disbelief .....   Wine comes in flights or half flights, right? Not Bacon!  There is no such thing as a half flight of Bacon, is there?   Bacon is being served with half flights of wine? C...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 4
I put together a 30 second quick tip video to help you get the rioght mindest when working withLuxury Home Clients... Video - Don't Be IntimidatedFree Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh 
By Anna Banana Kruchten - Arizona's Top Banana of Real Estate!, Broker/Owner
(Phoenix Property Shoppe)
Comments 33
Sometimes I think I ask to many questions...  Recently  we closed on a lovely Scottsdale Home for a couple that moved here from New Jersey.  They had purchased a home in the Phoenix west valley, sight unseen without my assistance.  They quickly discovered it just was not where they wanted to be -...
By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 2
Your Buyers, Your Sellers, Your Leads, Your Clients:AccelerAgent has you covered on all fronts. View this email in your browser   Brush up on Buyer Branding.Your contacts and leads should stay on your website at least 40 times per year, and for at least 45 seconds each time. Or else proper brand...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 23
Other than earning commission money from a listing, what is the greatest benefit of securing that listing?  The answer, in my opinion, is that it affords you the ability to secure more business.  It provides you with the opportunity of implanting thoughts in the minds of potential sellers that yo...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 13
    It does not matter how big or how small your business is, we are all in the marketing business. If we do not find ways to generate interest in our product or our business, we will not be in business. One of the things that I like about the ActiveRain platform is that it gives me opportunities...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley,, MD & VA Homes and Real Estate)
Comments 16
Don't forget Popeye!!His famous declaration:"I yam who I yam" still rules.  Courtesy, Lenn Harley,, 800-711-7988, serving home buyers in MD and VA._______________________________________________________________________________________________ When you're writing to attract prospec...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 16
Listing agents and buyer agents market differently.  We are listing agents, and our marketing starts offline.  Potential sellers who are thinking of calling a real estate agent for a market analysis will not usually go online to search for that agent.  Direct mail marketing is the most powerful m...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 19
 Welcome To Our New ListingAt50 Merrick AvenueEast Meadow, NY 11554ONLY $295,000 If you're looking to move to a Nassau County Long Island 55 and over residence...Here it is!The Bel Aire is a 4 Story Mid-Rise Elevator Building in East Meadow Long Island. This 3rd Floor Condo is the perfect size fo...
By James Hoff
(Bullock Russell Real Estate Services)
Comments 12
... is less of a driving factor than many agents realize and is not the question you should be answering for a prospective client. Understanding market conditions is key and it’s your job as the agent to find the leverage based on market and apply that to the season/time of year. Admittedly, I li...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 5
Chris Miller, shared a post some time ago that still can be used today. There are many useful ideas that can & should be used to further help guide your next real estate transaction. Use these suggestions as a starting point and customize further to your own specific situation. Thanks for sharing...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 18
Another real estate grammar question: Should you write "different from" or "different than?"Do you sometimes question whether your choice of words was correct, then have to stop and find the answer?That happened this morning when I wrote a comment on my post about letting your personality show wh...
By Solutions Real Estate
(Solutions Real Estate)
Comments 2
WWW.HOMESFORGUYSWITHCARS.COMThe Ford Car Club Council, Inc. and the Ford Motor Company will be celebrating their 30th Year of the Fabulous Fords Forever Car Show held each year at Knott’s Berry Farm in the north parking lot of Independence Hall.It is the Largest All Ford Show in the West celebrat...
By Kyle Reyes
Comments 23
In the world of advertising, YouTube pre-roll is hot, hot, hot.But in the world of basically everyone who hits play, pre-roll ads are something that typically bring out the most creative swears known to man.Today, Google Partners like The Silent Partner Marketing received an email from the big bo...
By Dave Shockley, Putting my clients needs first Roy Wheeler Realty
(Independent Contractor)
Comments 0
Are you renting and still trying to figure out if you can purchase a home? Here is a link to a mortgage calculator that you may find helpful. Compare what your are paying in rent to the results found with the calculator.   Mortgage Calculator   Once you have decided.  I can help you find the rig...
By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
( HomeRome Realty )
Comments 6
  My Seller Is A Tease  With my new exciting listing coming on the market, I have done a  few teaser ads . Decked Out And Enjoy The Red ChairDo You Know About IPE ? Four Fireplaces  My seller seems to be enjoying the marketing and has decided to join in with these two photos.   'View over my kitc...
By Michele Smylie Clark, ,#480-390-4182,
Comments 1
Pinnacle Peak Country Club a lifestyle not just a home, live like you’re on vacation every day!As you pass the guard station you will feel the stress of life fade and the tranquility of yesterday invade your being.   Pinnacle Peak Country Club is a sleepy, tranquil development golf community surr...