Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 192
Are business cards going the way of buggy whips? Some believe they are. They see business cards as mere clutter. They think it's easier to exchange contact information by entering names and information into smart phones, rendering business cards unnecessary. For some, that may be true, but I don'...
By Fred Griffin, Licensed Florida Real Estate Broker
(Frederick Griffin, Licensed Real Estate Broker)
Comments 121
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
I am always being asked if you need to dress or look a certain way when dealing with Luxury Home Clients...Here is my answer in about a one minute video... Video - How Should You Dress?Free Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Tammie White, Franklin Homes Realty, Franklin TN
((615) 495-0752 or
Comments 30
Yesterday, I read a post written by Marte Cliff, Does Your Print Marketing Work? Yes!. I agree print marketing works. The real question--what am I paying per lead using direct mail?A few months ago, I was contacted by a friend who has sent direct mail to a neighborhood for the last 20 years. She ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 21
There are hundreds of blogs about why a house isn't selling. Most of the time it's the price, the condition, or the location. But, what if the price is right, the condition is top-notch, and the location is perfect - and the house is still not receiving attention?This can happen. Don't get discou...
By Yolanda Cordova-Gilbert, David Weekley Homes in Cinco Ranch
(David Weekley Homes)
Comments 13
  If you are looking for a home the time to buy is now! I have 4 appointments for this weekend and one tonight. Things are hot hot in Katy, and there is little to no inventory we have now sold about 30% of the lots in the new section! Time is of the essence to get a good lot come see me in Silver...
By Jason Wells, ESQ
(Keller Williams Realty East Valley)
Comments 1
6247 W Chantay Drive West Valley City, Utah Perfect family home. Large, open concept kitchen with brand new range & glass tile backsplash. The family chef can prepare meals while watching over the family room and backyard at the same time! Separate casual dining area in addition to the perfect s...
By Matthew Klinowski
Comments 1
Just went to contract on a 3 bedroom 3 bathroom condo in Forest Lakes in Naples, Florida.  Just a couple of miles from the sugar white beaches of the gulf this condo was listed at $189,900.  Entered into a good deal at $170,000.  Contact Matthew Klinowski for more information about condo sales in...
By Dave Shockley, Putting my clients needs first Roy Wheeler Realty
(Independent Contractor)
Comments 1
If you would like to tour this unique home please give me a call to set up an appointment. 540-290-3200 Click on the link below for more information.  Over 2400 finished square feet with 30 acres.
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 47
The effectiveness of print vs. electronic marketing is always up for debate. While marketers like Barbara Todaro have proven that targeted postcard mailings fill their pipeline with listings, other insist that it doesn't work and is too expensive. Have they tested that theory? I'd say not, becaus...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 26
“Risky” is a commonly used word in conversation about real estate marketing.  There is a cost involved with most marketing sources and methods.  Anything that’s worth the participation has a cost associated with it.Herein lies the problem with most real estate agents and their efforts in promotin...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 4
In this video I will explain as easy as I can how to get the right frame of mind and confidence to help you sell at least one Luxury Home this year...One or more Luxury Home sales this year will increase your income by $30,000 - $200,000 Worth a try...Video - One Luxury HomeFree Luxury Home Sales...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 3
Many real estate professionals pursue success only to have it elude them time after time. Sure, they set goals, commit to daily lead generating activities and offer great service to their clients, but they seem to miss something along the way, and what they’re missing prevents them from reaching ...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 1
How to Sell Your South Tampa Home Faster with Great Photography  Good pictures are crucial in marketing a home for sale. And if you want your home for sale in South Tampa area to sell fast, it is important to show your property at its best. Keep in mind that 9 out 10 buyers use the internet in th...
By Deborah Laemmerhirt, CT, Ridgefield,Wilton,Greenwich,NewCanaan, Brookfield,Newtown,Roxbury,Bridgewater,Washington,Sherman, Luxury Homes,WaterFront,Equestrian,NewConstruction
(Keller Williams Luxury Homes International)
Comments 0
Top 4 Ceiling Upgrades for Your Lake Zoar Real Estate Thinking of boosting the value of your Lake Zoar real estate? Try upgrading one of the most overlooked areas of your home--- the ceiling! Ceilings are rarely noticed but they have a big impact on every room. With some improvements, your ceilin...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
Top 4 Energy Efficient Upgrades for Your Home in Carillon Lakes It’s never too early to prepare your Carillon Lakes community home for summer. Since it is expected that your electric bills would shoot up, it would be wise to make upgrades which could help you save on cost and at the same time inc...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 18
There are 3 Fifty Five and Over Condo Communities in Riverhead Long Island. As a courtesy, Lawrence "Larry" and Sheila Real Estate Associate Broker and RE Salesperson are providing the Community Profiles for these 55+ Communities...        Located in Riverhead Long Island, Sunken Ponds, Saddle La...
By Doug Buenz, The 680 Group
(Venture | Sotheby’s International Realty)
Comments 1
Top 6 Tips for Enhancing the Dining Room of Your Pleasanton Home    Most of the time, the dining room is just a simple space used mainly for eating meals and entertaining family and guests. But by creating the right atmosphere and by employing some clever dining room designs, you can transform th...
By Jacob Thomas, Weston, Davie, Coopercity, Southwest Ranches, Miramar Realtor, South Florida Estate Homes Inc.
(South Florida Estate Homes Inc)
Comments 7
Weston FL Real Estate- Waterfront Pool homes for sale Today! Real estate market data provided by your local expert, Jacob Thomas- SFEHomesWeston FL Real Estate- Waterfront Pool homes for sale Today!  Free List of Todays Top Trending Waterfront Pool homes listed for Sales in Weston FL. If you want...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
How to Inspect the Roof of Your Grasslands Lakeland Florida Home The roof of your home can get a lot of stress as the seasons change in Grasslands Lakeland Florida. Thus it is imperative to conduct semi-annual roof inspection to make sure that before terribly hot or cold weather comes, it will re...