Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Courtney Cooper, 206-850-8841
(All Seattle Homes for Sale:
Comments 50
Real Estate Press Releases To Increase Your Business: It's been almost two years since I wrote the last tutorial on writing a real estate press release, so it is time to update it with some more current ideas.  Writing press releases is part of Cooper Jacobs Real Estate's marketing plan and we re...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 52
    It’s common knowledge in the real estate world that “the eye buys.”  I use that phrase often, and I’m always mindful of that fact when I’m preparing my marketing materials.  What can I do to catch the eye of the reader is the important question that every listing agent should be asking. On th...
By Mike Linkenauger, Short Sale Realtor - Jacksonville FL
(First Coast Realty Associates)
Comments 41
How to Create a Real Estate Farm Area We're not creating Facebook farms on Farmville here, but instead providing a very effective, step-by-step method for creating real estate farm markets in only 50 days. We successfully utilize this same method within our brokerage company with our 50-Day Farm ...
We work with a LOT of different businesses.  From real estate agents to car dealerships.  From lawyers to retail shops.  And if there's one consistent mistake that businesses make when it comes to social media, it's this: social media isn't about talking TO your customers. It's about having a con...
By Ron Barnes, "Most agents claim they're #1 - I THINK YOU'RE #1!
(Associate Broker at Berkshire Hathaway Home Services Georgia Properties)
Comments 4
I have a philosophy about being a Realtor® ... NO ONE EVER SOLD A HOUSE. But Ron, you say, I just sold a house last week. I can show you where MLS has it's status as sold, so you're wrong. Let me ask you, did you sell it, or did you set the stage for someone to become interested in buying it? We ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Buyers Ask: Does The Refrigerator, Dishwasher, Washer and Dryer, Chandelier, Ceiling Fans Stay With This Long Island House?     Yes, Most Of The Time...   Hadn't thought about this question before until we started working with several out-of-state Buyers.   Seems that in different parts of the co...
By Karen Fiddler, Broker/Realtor, Laguna Beach & Lake Arrowhead, CA (949)510-2395
(HOM Sotheby's Intl Realty, 949-510-2395)
Comments 7
Busy Working or Busy Work?   The best Sales Manager I ever worked for once told me: "oh....and now that you are trained and ready to go....I never want to see your face again." I wasn't being fired....I was being sent into the field. That's where the potential customers are, not in the office. He...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 2
Will Open Houses Help Sell Your Carillon Lakes Homes for Sale?   The question on how effective open houses are in selling Carillon Lakes homes for sale is still unanswered in many people’s minds. Like everything else in marketing strategies, it has its pros and cons. This article aims to enumerat...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
Comments 4
The largest purchase and sale most buyers and sellers of real estate ever make involves a property listing. So unlike buying something that is promoted "three for a dollar" that is a trinket compared to the cost of a home, other type of real estate listing, the job of one by one show and tell. Sh...
By Karen Fiddler, Broker/Realtor, Laguna Beach & Lake Arrowhead, CA (949)510-2395
(HOM Sotheby's Intl Realty, 949-510-2395)
Comments 5
Abra Cadabra Ziggidy Zoo - LinkedIn Profile Magic   I used to tell my kids bedtime stories about a boy with a magic hat. In my stories, this boy would put on the Magic Hat and say the magic words: Abra Cadabra Ziggidy Zoo and woosh.....he'd take off for great adventures.  Last Saturday I attended...
By Sidney Kutchuk, Property Management & Sales Experts 951-217-6745
(Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745)
Comments 2
Landlord Communication Tips from The Best Temecula Property Management   Communication today is as important as it was years ago. When you own a business like a rental property, you should know this best. Temecula property management will be a lot easier if you utilize the most effective ways to ...
By Joe Petrowsky, Your Mortgage Consultant for Life
(Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709)
Comments 18
“Do Your Current Clients Use the Internet?”    Part One:     I am always amazed how many of my current clients say they saw one of my blogs. Each time that tells me, I want to keep myself in front of them, all the time.   I hadn’t really given this any thought until this past weekend. One of my p...
By Sidney Kutchuk, Property Management & Sales Experts 951-217-6745
(Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745)
Comments 2
List of Landlord Problems from the Best Murrieta Property Management    There is not a single doubt that managing a property as a landlord is a daunting task. It can stress you out if you don’t handle things well, more so if you are new to the whole thing. Having the help of the #1 local property...
By Pamela Seley, REALTOR®, Seals the Deals in Temecula Valley California
Comments 17
Never Thought I Would See the Day I Have a Zillow Website! Last week I received an email from Zillow saying I could purchase a Premier Agent website for $10/month. That can’t be true! I thought, so I went down the rabbit hole to find out if it was, and indeed, it is. Short History I’m on a tight ...
By Marco Giancola, Realtor (305)608-1922, Miami Beach Florida
(Douglas Elliman Real Estate)
Comments 8
      This very tasteful midcentury modern home on North Bay Road,Miami Beach has just been listed for $13.5 million. It comes with some classic period styling, including a stone floor in the wood-beam-ceilinged Florida room. soffited ceiling in the living room with recessed lighting, a fireplace...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 4
8 Smashing Ways To Stage Your South Tampa Waterfront Home For Sale   Discover these 8 easy and cost effective ways of staging your home! Proper staging has been a proven method to increase the selling price and decrease the selling time of a home. You will be surprised to see more interested buye...
By Jay Mecray - (480) 256-9771, #JayMecray #CommercialRealEstate #Arizona #Phoenix
(Arizona Property Solutions)
Comments 1
Nightclub / Bar / Lounge / Dance Club For Lease Phoenix     Contact: Jay Mecray Phone: 480-256-9771 Email: #JayMecray #CommercialRealEstate #Arizona #Phoenix #Chandler #Mesa #Gilbert #Tempe #Scottsdale Nightclub / Bar / Lounge / Dance Club For Lease Phoenix Listed a...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 4
Tampa Real Estate Market Update for September 2014   September's numbers for real estate activity across Hillsborough County went pretty much as anticipated, with most areas demonstrating the anticipated year end market slow down, so we will not post graph depicting it.  Instead we have some char...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley,, MD & VA Homes and Real Estate)
Comments 9
Jenna's post reminded me of the first time I attended a Fair Housing seminar.  The room was packed with agents cramming their CE 3 Fair Housing hours.  Of course, Fair Housing is mandatory. The gentleman, an official in the Fair Housing office in Maryland, was one of the best speakers I can remem...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 8
Courtney brings us wise advice - along with the "How to."  A news story carries so much more weight than an ad - it's as if the newspaper itself is endorsing you and your business.  When I had an agency we did things on purpose to get our names and faces in the news. Of course, in a small town th...