Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Dale Bledsoe, Realtor in Tracy, California
(Crown Key Realty)
Comments 53
  Like many RE agents my career and most years seem like a roller coaster ride. After receiving my license in the spring of 2006 I was in a serious accident. By the time I was ready to resume work it was the summer of 2007 and the market was in free fall. My business did OK after that but was lar...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 1
There was a Realtor in Phoenix, Arizona that was doing quite well but hated the long hours and and difficult transactions. One day he thought to himself..."What about selling Luxury Homes?...this seems to be the same amount of work but the commission is so much better. He went through 4 step...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 15
This Is Our Full Page Ad in "The Franklin Local Town Pages" Newspaper.  I do as much offline marketing as I do online, and one method always complements the other.  This full page ad originated from a Free Market Analysis postcard that will be mailed today to every single family home i...
By Wanda Kubat-Nerdin, Your Southern Utah Residential Real Estate Agent
(Prado & Kramer Real Estate, St. George, UT 435.632.9374)
Comments 1
Washington County Utah Arts & Entertainment ~ Not your typical song and dance!  There are many opportunities to explore the arts in Washington County and Iron County, Utah. From choir music, world re-known festivals, a symphony, to a world-class play, there is something for everyone to enjoy....
By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 48
As I mentioned a few weeks ago, my team was about to start using Slideshare as another visual way to try and reach new clients and build brand awareness. While not indicative of future activity/success, I just picked up a new seller as a result of using this social media platform. Literally after...
By Richard Weisser, Richard Weisser Coweta Newnan Homes for Sale
(Better Homes and Gardens Real Estate Metro Brokers)
Comments 10
I got a call the other day from a major real estate website. It went something like this: “Your card was denied and you need to provide a new method of payment. Or else we will be forced to terminate your account!” I explained that my bank had suddenly issued me a new card due to a security breac...
By Waynette Hoover Araj
(RE/MAX Central Realty)
Comments 5
Pleasant Garden NC Home for Sale | 509 Deer Valley Ct., Pleasant Garden, NC 27313 A splendid home standing amidst an invigorating scenery of green trees and pleasant skies best describes this Pleasant Garden NC home for sale. This beautiful 2 story brick home sits on 0.92 acres of land and is des...
By Sidney Kutchuk, Temecula Short Sale Specialist | 951-217-6745
(Temecula short sale specialist at Realty Works Temecula,CA)
Comments 1
Temecula CA 92591 - Market Report for June 2014 | Realty Works Temecula   Did you know that the number of homes sold in Temecula CA increases by 4% yearly, and increases by 74% month after month? Have a look at the housing market update for Temecula CA 92591 for the month of June, 2014.   http://...
By Deborah Laemmerhirt, CT, Ridgefield, Bethel,Kent,Brookfield, Newtown, Redding,Roxbury,Bridgewater, Luxury Homes, Water Front Properties, Equestrian
(Keller Williams Luxury Homes International)
Comments 1
How Much is My Candlewood Lake Home Worth?   The answer to this question is “your home is worth whatever someone is willing to pay for it.” This may sound a little too blunt, but there is actually a lot of truth in this statement.   If you price your home based on how much you paid for it, how mu...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 21
Direct mail marketing is the best method of target marketing.  When and if one needs a specific product for a certain category of buyers, target them and mail them the information of what you need.  This lakefront home was pending in 3 days and had more than 15 showings the first day.  There are...
By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 4
Today’s blog post is by leading real estate sales trainer, Bruce Keith. Bruce is an IXACT Contact partner and founder of Bruce Keith Results. Enjoy: You should be using your CRM for REALTORS® to personally contact your past clients and centers of influence four times a year. This activity should ...
By Right Choice Realty, Buying or Selling a Home, Make the Right Choice
(Right Choice Realty)
Comments 2
Hi,   I was amazed the other day when I ran across a video called "AWAKEN" which was filmed here in Lee County, Florida.  I have to say that the time lapse capture and music arrangements are really really good. At one point a dolphin jumps out of the water and lands hard and well, you ...
By Right Choice Realty, Buying or Selling a Home, Make the Right Choice
(Right Choice Realty)
Comments 4
Right Choice Realty   7 Tips to set your leads on fire!   1.     If they give you a phone number CALL IT right away! (be first) 2.    If they give you an email send an email in addition to calling. Make sure you OFFER them something in the email (additional information on properties they might be...
By Janell Kittleson, Property Management Software & Tenant Screening
(Rentec Direct)
Comments 1
One of our close competitors in property management software recently raised their subscription rates and we all know how these hikes in rates can cause some people to jump ship.  There they are... just floundering... waiting for someone to rescue them, right?! I've never liked it when compe...
By gwen wilson, Senior Analyst at MAPS 290
(MAPS 290)
Comments 0
  Move Analysis Profile Score – MAPS 290   Welcome.  You have found the program that real estate professionals are talking about.   MAPS 290 and have joined together to bring you a home scoring program that tells homeowners how likely their home will move on the market before...
By Franzi Rothe
(Keller Williams Realty Professional Partners)
Comments 2
  Move-in ready 4 bedroom home at a great price, close to shopping, entertainment and freeways! Charming 4 bedroom single story home with fireplace and separate living and family room. This 4 bedroom 2 baths home has new paint inside and out, new carpet, new light fixtures, blinds and so much mor...
By Shari and Ricky O'Neal, O'Neal Realty Group
(Keller Williams Realty Red Stick Partners)
Comments 1
29645 J Wilson Home for Sale in Albany, LA This is a great custom built home that sits on two lots (3.26 acres) just a few short minutes from I-12 in Albany. Very secluded at the very end of J Wilson Road. The kitchen is huge with lot of storage in the custom oak cabinets and plenty of counter sp...
By Brian Rayl, Dallas Park Cities TX Real Estate 214-699-1799
(Home Value Leads)
Comments 4
This article was originally published by me on the Home Value Leads blog entitled "How To Convert Real Estate Leads Into Home Sales" and is being republished your consideration and discussion.  Do you need to know how to convert real estate leads into home sales?  If you hope to be suc...
By Al Rodenburg Sr Loan Officer,281-402-3650 NMLS 272775, Professional mortgage lending service since 1996
(Flagstar Bank - Home Lending Group)
Comments 3
For years, if you did a renovation mortgage to buy or fix up your home - it was probably an FHA 203K with limited $. Today, Realtors dealing with lack of homes are talking with the Clients about a Renovation Purchase mortgage - so that when their Client sees a home that they "love" exce...
By Joe Platz, Serving N. King and Snohomish County
(Selling Snohomish - Real Estate Team)
Comments 0
Sparkling 3bed 2bath 1 story w basement home nestled on 1.3 acres. Great room design & features galore! Vaulted ceilings, skylights, gas fireplace and cook range, gleaming floors, rounded floors, fully finished basement, covered front porch & territorial views are just a few of the amenit...