Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant -
Comments 16
 What you post on your business Facebook page is extremely important.  I usually find myself explaining to clients who want to advertise their listings and real estate articles that you have to keep in mind where you are standing and who is listening.  There's a bit of technique that marketers te...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
There are six steps to the Luxury Home Seller Presentation...Here is about a one minute video and a  short explanation of Step #1 ... Video - Seller Presentation Step #1Free Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 38
Collaboration is a word that is frequently used in the real estate business, but how often are we fully transparent with our thoughts and guidance within a group of office co-workers?  Teams are becoming more popular and for many reasons.  Experiencing a group effort to create business is common ...
By Fred Griffin, Licensed Florida Real Estate Broker
(Frederick Griffin, Licensed Real Estate Broker)
Comments 37
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By Lise Howe, Assoc. Broker and Attorney Licensed in DC, MD, VA,
(Keller Williams Capital Properties)
Comments 18
To my children of course this is totally normal to be checking emails at 35000 feet  - but I think it is very cool to be on Jetblue right now on my way to a Luxury Retreat for Keller Williams and the spring masterminds in Huntington Beach CA and I am logged into the free wi-fi so I can stay in to...
By Alan May, Evanston & Northshore of Chicago real estate
(Coldwell Banker Residential)
Comments 16
In a recent online thread, in a popular Question and Answer forum, the question was asked "How much should we offer on a listing?".There were a plethora of responses on that thread, and they were raucously ridiculous.Ranging from "Just offer 10% below the listed price, regardless of where they're...
By Amanda Thomas, Broker, Realtor®, SRES®, BPOR
(Providence Group Realty)
Comments 4
The first step in achieving successful interpersonal relationships is to build rapport. Sometimes this is a "non-event", when people just seem to hit it off and instantly become best friends. Other relationships can require more effort toward finding common ground and productive patterns of  comm...
By Blake Rickels, "The Name Friends Recommend"
(Keller Williams Realty)
Comments 1
All home buyers are affected by HOAs.  No, really…. even people who buy a home that is not a part of an HOA are affected by its absence.  See?  In fact, the Community Associations Institute trade association estimated that HOAs governed 26.3 million American homes and 65.7 million residents in 20...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 18
 Tomorrow is the start of another week, and I my first communication to all of my team members is done this evening.  It’s time to make everyone accountable.  I need to know what will surface this week, in order to plan my online and offline marketing for the week. If I know I will have three new...
By Olga Kotelnikova, Realtor Broker-Associate
(Northcap Residential)
Comments 4
Home Prices in Las Vegas , NV  for March 2015Real estate market data for Las Vegas , NV provided by Olga Kotelnikova Smith Broker/Associate at Northcap Residential. Las Vegas Home Prices We have seen few straight months of listing price increases on home prices in Las Vegas  and don’t expect thin...
By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 3
How often have you turned to the web to read reviews of a trendy restaurant or a hotel you’re considering visiting?  If you’re anything like the majority of consumers out there, you read reviews and testimonials pretty regularly, and guess what? Your real estate prospects do too.Social proof is a...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 28
A picture is worth 1,000 words. I mean $1,000!Now when listing is at $300,000 - should we not expect at least 30 pictures if not more?I am with you James Hoff , one is not enough! Never! We are all here to sell houses and most of us just want to close as many deals as we can each year. To this da...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant -
Comments 17
I’ve been reading, watching, listening and dreaming about social media and real estate marketing for 6 years now and even today I’m doing those same actions.  I read social media books, watch social media videos and webinars, listen to social media podcasts and dream about meeting the social medi...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 3
When looking in Suffolk County Long Island for a Condo to purchase, it's good to know what is happening in the current market. Realtors Lawrence "Larry" and Sheila are providing statistics for Condos sold in Suffolk County Long Island during the month of March 2015, according to public records of...
By Bridget McGee, Maryland Mortgage Mama NMLS#196068
(Corridor Mortgage Group 410-960-2061)
Comments 8
This is sure not a CLONE-onial!  Check out this fabulous 4 bedroom Contemporary home with 4 Bedrooms (one bedroom on the main floor), 2 full and 2 half baths!  It's on over an acre of flat land in a lovely area of just North of Baltimore.  It's such a scenic property with a deck that spans the ba...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 9
In order to remain successful the business owner must be able to change but must remain focused.   Please visit the original blog if you wish to leave comments. If you have been having great business success you know that it is not by accident.  You created a business plan and stayed focused on t...
By Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC, Small Office, Big Service
(Waters Realty of Brevard, LLC)
Comments 0
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 4
Top 10 List for Getting Top Dollar for Your Forest Land.   1.Have a timber appraisal completed. 2. Conduct a wildlife inventory and habitat evaluation. 3. Have your boundaries clearly marked and cleared of brush. 4. Build and maintain trails leading to all of the propertie's best assets. 5. Have...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley,, MD & VA Homes and Real Estate)
Comments 10
PUSH vs. PULL???This post inspired by:  Do You Know The Difference Between Push And Pull Marketing?  By Sarah Cole That is a comparison as old as the practice of advertising goods or services began.Examples of PUSH advertising would be:Door knocking,Cold calling,Handing out cards in the grocery s...
By Elite Team, Realtors/Career Consultant
(Keller Williams Realty Acadiana)
Comments 7
Coffee should be hot. Beer should be cold. Mexican food should be spicy.  However, if these things are less than the standard that you expect, there are not any lasting consequences.As the value of the object in question rises, either in price or gravity, the expectations usually increase and dec...