Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 43
This is my contribution to Richie Naggar’s contest “Scratch The Itch With Rich” but I want to preface this with the thought that scratching a tan is not my favorite thing to do!!!  Applying moisturizing cream is the only way to fix that itch!!! I frequently change slogans, and there are times wh...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 48
Do your readers know what you're talking about? Watch those abbreviations! Reading a mystery novel last night reminded me of the folly of using abbreviations and acronyms. I kept running across "SD" and wondering what it meant. It's some kind of government office, but what? The first time I saw i...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 67
Before you send that letter to a prospect... stop and ask yourself this question: "How would I react if this letter arrived in my mailbox?" This is a rant resulting from the fact that I've been gnashing my teeth and snarling today. Why? Because I've come across three different articles that offer...
By Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester
(Empire Realty Group)
Comments 9
It is interesting that most of us have a personal and business page on Facebook, Linkedin, Twitter and many others. Here all this time thinking the logo was there all it did was send everyone to my personal page and yes there is some content relevant to real estate there is a lot of personal and ...
By Art Welch, Broker
(Realty World Superstars)
Comments 2
Price Reduced on this Awesome 3 Bedroom 2 Bath HUD Home in Mesa!  $$ HUD Home - Save Thousands $$ This Awesome 3 Bedroom 2 Bath HUD Home in Mesa is centrally located in Mesa Paradise Parkway Community in  close proximity  to restaurants and shopping centers. The Awesome 3 Bedroom 2 Bath HUD Home ...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 43
During your buying/selling process you want to connect with the other person.  You need to develop rapport by listening to what the other person is saying?  That makes sense but have you ever asked a saleperson a question about a product only to receive an answer that has nothing to do with the q...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 6
Today's in box presented me with two promotions that made me laugh.  That's OK - laughing is a good thing, but it isn't what the senders had in mind. These were serious promotions, written to get me to take action and buy something. The first one announced that with summer coming on, it was time ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
As Realtors on Long Island, we sell single family homes, all-age townhouses and 55 and over condos.   From a modest condo to a luxurious golf course setting, we have been noticing from our empty-nest 55+ buyers that many of them are looking for the same thing.   Here is our list of what Long Isla...
By Richard Weeks, Realtor, Associate Broker - Manager Business Development
(Waller Group)
Comments 0
Subdivision List Price Bedrooms Full Baths Half Baths Alameda Heights $59,995 3 0 0 Alta Mesa Park $35,000 3 1 0 Ann Arbor $38,900 3 1 0 Beckley Hills $74,900 3 2 0 Boulevard Terrace Rev $184,900 2 1 1 Brairwood Estates $76,900 3 2 0 Briar Ridge Estates $589,900 6 6 2 Brierwood Heights Ph 2 $94,0...
By Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers.
(UTR Texas Realtors)
Comments 3
  Driving through North Pointe Trails subdivision in Alvin Texas I noticed that North Pointe Trails still has a few lots to build upon.   North Pointe Trails is a small community with 200 lots in a very quiet and peaceful area of Alvin Texas. Grand View Builders is the current home builder in th...
By austin ellis
(David Ellis Real Estate )
Comments 1
Selling homes are easy.  Well not easy, but you know exactly where to go to sell them.  Mobile homes are often in small towns in the middle of no where, or maybe you have mobile home lot.  Either way it can be a bit tougher to sell.     So we created the best listing platform ever to sell your mo...
By David Landau, RE/MAX Right Choice
Comments 2
 A good way to accomplish that is through a combination of blogging and Social Media. In your blogging, you want to leverage marketing communications called "value marketing." Value marketing involves writing short articles available on your blog/website that provide clients with some kind of use...
By Janet Kuehn- Charleston SC Homes Call 843-225-8890, Charleston SC Homes
(Southern Breezes Realty)
Comments 0
Pineville SC Home for sale - 1262 Pineville Cir   This Pineville SC Home for sale is a perfect place to start your growing family! This distinctive home offers 3 bedrooms, a family room, wood flooring, large eat in kitchen with access to backyard,  and a spacious floor plan that is perfect for e...
By Bryan Robertson, Broker, Author, Speaker
(Catarra Real Estate, Inc)
Comments 57
The best use of technology is that which empowers us to deliver the highest service to our clients.  That can be either direct or indirect.  My brokerage has a roadmap of technologies, available now and in the future, that are behind what we call The Extraordinary Experience (I'm leaving some bra...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 63
This morning's mix of email contained a link to an article on Trulia that I just "had" to read. It promised "5 Surprising Buyer Turnoffs." Since I provide weekly blog posts to a few agents with my blog post service, I'm always on the lookout for new buyer and seller tips that they can share with ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 59
Every month I attempt to take advantage of “Free Marketing” in the form of press releases.  This is a source that every active real estate agent should use as frequently as possible in as many sources as possible.  One never knows who will be reading the newspaper the day your press release runs...
By Debb Janes, REALTOR®, EcoBroker Camas, Washington
(The Carl Group, LLC)
Comments 134
Who is the Star of your Business Card? Many of us have been taught the importance of having an updated and professional photo on our business cards. After all, we want people to put a face to a name and remember us, and hopefully brand ourselves into their memory banks.Recently, while exchanging ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 59
There’s a reason for everything we do when it comes to the topic of marketing.  I have made a habit of posting an “offer accepted” blog post online for our listings.  This stage of the deal is the first to happen, and a fully executed purchase and sales agreement will follow.  That agreement won...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 14
As brand strategists we see an excellent opportunity, to develop a reputation as the leading expert in your marketplace by periodically authoring and publishing a compelling luxury real estate market report. The key to success with this strategy is providing original content, which is true of an...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 56
We refer to blogging as a source of education for those who follow and read a variety of posts every day.  The fact of that matter is that there is as much to gain from reading comments as there is the actual post.  Everyone has a different story and each person’s experience can total a wealth o...