Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Courtney Cooper, 206-850-8841
(All Seattle Homes for Sale: CooperJacobs.com)
Comments 49
Real Estate Press Releases To Increase Your Business: It's been almost two years since I wrote the last tutorial on writing a real estate press release, so it is time to update it with some more current ideas.  Writing press releases is part of Cooper Jacobs Real Estate's marketing plan and we re...
We work with a LOT of different businesses.  From real estate agents to car dealerships.  From lawyers to retail shops.  And if there's one consistent mistake that businesses make when it comes to social media, it's this: social media isn't about talking TO your customers. It's about having a con...
By Mike Linkenauger, Short Sale Realtor - Jacksonville FL
(First Coast Realty Associates)
Comments 37
How to Create a Real Estate Farm Area We're not creating Facebook farms on Farmville here, but instead providing a very effective, step-by-step method for creating real estate farm markets in only 50 days. We successfully utilize this same method within our brokerage company with our 50-Day Farm ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 13
    It’s common knowledge in the real estate world that “the eye buys.”  I use that phrase often, and I’m always mindful of that fact when I’m preparing my marketing materials.  What can I do to catch the eye of the reader is the important question that every listing agent should be asking. On th...
By Ron Barnes, "Most agents claim they're #1 - I THINK YOU'RE #1!
(Associate Broker at Berkshire Hathaway Home Services Georgia Properties)
Comments 4
I have a philosophy about being a Realtor® ... NO ONE EVER SOLD A HOUSE. But Ron, you say, I just sold a house last week. I can show you where MLS has it's status as sold, so you're wrong. Let me ask you, did you sell it, or did you set the stage for someone to become interested in buying it? We ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Buyers Ask: Does The Refrigerator, Dishwasher, Washer and Dryer, Chandelier, Ceiling Fans Stay With This Long Island House?     Yes, Most Of The Time...   Hadn't thought about this question before until we started working with several out-of-state Buyers.   Seems that in different parts of the co...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 2
Will Open Houses Help Sell Your Carillon Lakes Homes for Sale?   The question on how effective open houses are in selling Carillon Lakes homes for sale is still unanswered in many people’s minds. Like everything else in marketing strategies, it has its pros and cons. This article aims to enumerat...
By Sidney Kutchuk, Property Management & Sales Experts 951-217-6745
(Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745)
Comments 2
List of Landlord Problems from the Best Murrieta Property Management    There is not a single doubt that managing a property as a landlord is a daunting task. It can stress you out if you don’t handle things well, more so if you are new to the whole thing. Having the help of the #1 local property...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
Comments 3
The largest purchase and sale most buyers and sellers of real estate ever make involves a property listing. So unlike buying something that is promoted "three for a dollar" that is a trinket compared to the cost of a home, other type of real estate listing, the job of one by one show and tell. Sh...
By Pamela Seley, REALTOR®, Seals the Deals in Temecula Valley California
(REALTY EXECUTIVES OTF)
Comments 15
Never Thought I Would See the Day I Have a Zillow Website! Last week I received an email from Zillow saying I could purchase a Premier Agent website for $10/month. That can’t be true! I thought, so I went down the rabbit hole to find out if it was, and indeed, it is. Short History I’m on a tight ...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 3
Tampa Real Estate Market Update for September 2014   September's numbers for real estate activity across Hillsborough County went pretty much as anticipated, with most areas demonstrating the anticipated year end market slow down, so we will not post graph depicting it.  Instead we have some char...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 4
8 Smashing Ways To Stage Your South Tampa Waterfront Home For Sale   Discover these 8 easy and cost effective ways of staging your home! Proper staging has been a proven method to increase the selling price and decrease the selling time of a home. You will be surprised to see more interested buye...
By Marco Giancola, Realtor (305)608-1922, Miami Beach Florida
(Douglas Elliman Real Estate)
Comments 8
      This very tasteful midcentury modern home on North Bay Road,Miami Beach has just been listed for $13.5 million. It comes with some classic period styling, including a stone floor in the wood-beam-ceilinged Florida room. soffited ceiling in the living room with recessed lighting, a fireplace...
By Joe Petrowsky, Your Mortgage Consultant for Life
(Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709)
Comments 11
“Do Your Current Clients Use the Internet?”    Part One:     I am always amazed how many of my current clients say they saw one of my blogs. Each time that tells me, I want to keep myself in front of them, all the time.   I hadn’t really given this any thought until this past weekend. One of my p...
By Karen Fiddler, Broker/Realtor, Laguna Beach & Lake Arrowhead, CA (949)510-2395
(HOM Sotheby's Intl Realty, 949-510-2395)
Comments 2
Abra Cadabra Ziggidy Zoo - LinkedIn Profile Magic   I used to tell my kids bedtime stories about a boy with a magic hat. In my stories, this boy would put on the Magic Hat and say the magic words: Abra Cadabra Ziggidy Zoo and woosh.....he'd take off for great adventures.  Last Saturday I attended...
By Janet Kuehn- Charleston SC Homes Call 843-225-8890, Charleston SC Homes
(Southern Breezes Realty)
Comments 2
Summerville SC Home with Screened Porch for Sale - 115 Dovetail Cir   Are you looking for a conveniently located and splendidly designed home? Or perhaps something with a cozy covered deck or screened porch? Look no further as this amazing Summerville SC home for sale is ready to be bought as is...
By Kathy Smiley, Westlake Village, CA - "Making YOU Smile!"
(Berkshire Hathaway Home Services California Realty)
Comments 3
The real estate market in Westlake Village, CA is definately "cooling off" now that Autumn is here.  Homes were literally flying off the shelves in May, June and July. It has now slowed down and although closing prices are up, indications point to the fact that the higher bracket is finally movin...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 16
     October has certainly been a goofy month when it comes to sales in the Nashville Tennessee market area. The month started off extremely slow. I don't know if sales were down due to fall break. It seems as if the area was hit with a double whammy. One week the Davidson County schools were off...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 3
3 Ideal Lakeland Sandpiper Homes for Sale Design for Seniors   Recent statistics reveals that the percentage of Americans seniors are increasing every year. This report has an effect on a a lot of things, even on contemporary home architectural designs. If you have a Lakeland Sandpiper homes for ...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 1
What is the Cost of Selling a 30A Luxury Home?   Many sellers tend to overlook the actual costs of selling a 30A luxury home. Real estate agent’s commission is usually the first thing that people tend to think of when it comes to home selling expenses since it’s the biggest cost. However, there a...