Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By John G. Johnston, An Exclusive Buyer's Agent ~ Westcliffe, CO
(John G. Johnston & Associates, LLC)
Comments 16
Marketing vs. Selling The importance to you between these two concepts might be influenced by the size of your company.   Major companies with name recognition spend a lot of money to market their name.  Examples in the real estate industry would be Sotheby's, Berkshire Hathaway, Century 21, Stew...
By Art Welch, Broker
(Realty World Superstars)
Comments 4
Good things come to those who wait for a Great 5 Bedroom 3 Bath HUD Home in Maricopa and now is the time to stop waiting. This incredibly priced Great 5 Bedroom 3 Bath HUD Home in Maricopa will be yours if you act. This Great 5 Bedroom 3 Bath HUD Home in Maricopa in Sorrento has large formal livi...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 50
The town of Franklin MA is experiencing an extreme sellers’ market, and there is a great demand for fresh, resale inventory.  On the flip side of this equation is the new construction market.  Builders are buying parcels of land faster than a nail gun can shoot a nail!! Builders and agents who s...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 26
That's what potential clients here on Long Island's North Shore Said... No, I Don't Want To Do It!   Homeowner: We are not going to pack away our personal items.   Larry: Okay, but remember you want to sell this house as quickly as possible, and the goal is to be able to get as many people as pos...
By John Helmick, Success Coach & Home Inspection Co. Owner
(John Helmick Success & Ohio Property Inspection Services)
Comments 12
  John Maxwell is a master thinker.  I have learned so much from him about thinking.   I used to just get on the hamster wheel and just go...not even thinking...go, go, go...no time to think!   I have been able to massively elevate my leadership and personal growth to new heights - JUST by takin...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 41
When we market, we must be in the right frame of mind and be able to focus on our subject matter.  We need to be clear-minded and think about nothing other than the topic that we are reducing to writing.  How do you clear your mind of all other thoughts? What works best for me is to focus on som...
By Mike Young, FHA 203k Consultant 707-812-7668
(203kOnLine.com, covering California & most other states)
Comments 0
Can I take an 8-unit building & convert it to 4 units with a 203k? This is one of the unique aspects of a 203k loan. You can take 5, 6, 7, and 8 unit buildings which are considered "Commercial" buildings and convert them to one to four residential units under this program. Years ago we had such a...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 12
  Hiring The Right Realtor Team On The North Shore Of Long Island can be the distinction between a happy, stress-free home buying or selling experience, or an unhappy and stressful process.   Here Are 5 Reasons We Are The Real Estate Agents On Long Island For You:   1. The most important part of ...
By Tammie White, Franklin TN, South of Nashville
((615) 495-0752 or www.FranklinHomesRealty.com)
Comments 17
The Greatest Game Ever Played is based on the real life events of Francis Ouimet, an amateur golfer who was born into a poor immigrant family. Ouimet overcame tremendous odds to play in the 1913 U.S. Open. When he finally qualified, he went up against some of the toughest players in the game incl...
By Will Hamm
(Hamm Homes)
Comments 21
Here is something I have been working on for a while and finally have a company that will do it, we still may change a couple of things on it. What it it??? Well you can use it in the kitchen.  It can be use by kids, women and men.  It will hang on a suction cup. Do you have it yet? It will be fo...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 31
In the realm of strategic branding, the ultimate coup is creating and defining your own brand category and then becoming the “category killer” (think Kleenex, Scotch Tape, iPod). This is what you want to strive for in marketing luxury real estate: staking your claim on a market niche that is unc...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 18
Please excuse me for returning to an old real estate grammar rant...  More and more lately I've noticed bloggers referring to themselves or other people as "that" rather than who.  "When you want an agent that has your best interests at heart..."  "The young man that made the offer on..." You get...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 1
      I have never been to a John Maxwell event. I do like how other folks think. When we strive to learn, be better and to be at the top 10%, we are saying something.   John Maxwell is a master thinker.  I have learned so much from him about thinking.   I used to just get on the hamster wheel an...
By Brian England, Realtor, MBA, Real Estate in East Valley AZ
(Arizona Focus Realty)
Comments 6
Barbara Todaro is a master in the realm of marketing, so I always enjoy her posts with marketing tips and such.  This is a nice read, so I wanted to share. When we market, we must be in the right frame of mind and be able to focus on our subject matter.  We need to be clear-minded and think about...
By Frances Flynn Thorsen, Author | Educator | Reputation Marketer
(Cross Channel Marketing Consultants)
Comments 2
This real estate video meme was made with Explaindio video creator. Add a real estate video as a "cartoon" to web pages, and post it on Facebook, Pinterest, and Instagram.    
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 9
The answer to a basic question 'what do you do (for living)' usually is - we are in Real Estate. However, I'd say, we are in a lead generation business. Our job is to find buyers and sellers who are looking forward to their new home! Are you doing your job right? Here's a great post from Jenna Di...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 1
This week, there has been a lot of activity on the Cleveland Heights real estate market, 10 new listings, 4 properties put back on market, 9 contigent listings, price change in 11 Properties, and 9 sales. NEW LISTINGS House listed with Chris Jurcisin,             House listed with Sally Essreq, K...
By John Helmick, Success Coach & Home Inspection Co. Owner
(John Helmick Success & Ohio Property Inspection Services)
Comments 6
  ALWAYS ASK FOR FEEDBACK I spent the last week of February in Orlando finalizing my Professional Coaching Certification with the John Maxwell Team. One of the things that I learned was that in order to grow and improve - we need to always ask for feedback from those around us that can be honest...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 1
During this week, there was a lot of activity in the Solon area real estate market, 10 new listings,  3 properties put back on market, 5 contigent listings, price change occurred in 5 listings,  and 3 properties were sold. NEW LISTINGS House listed with Michelle Sues and     House listed with wil...
By Douglas Trudeau, MBA, Assoc. Broker, Selling Tucson Real Estate
(Tierra Antigua Realty)
Comments 1
Attractive packaging can create interest in a product. Visual presentation is what sells in retail, on the Internet, and especially in real estate. Paying attention to detail creates a form of packaging gets attention and moves product whether cosmetics, sports apparel, automobiles or homes. Und...