Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 32
Many FB users have been up in arms this year because Facebook has been tweaking its algorithms. Users are especially upset about what gets seen (or not) on the news feed and the direct impact it has on our/their organic reach. That's OK I say, tweak away! Huh, say what? The sky is not falling, h...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 42
Planning your daily schedule is important to make sure that you complete your proactive lead generating activities and meet the needs of your clients. But, did you know that it’s also important to build in wiggle room as well? Wiggle room is a block of time where you have nothing planned…at least...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 52
After reading Barbara Todaro’s article about the benefits of consistent marketing and Marte Cliff’s advice for new agents, I began to reflect a little bit on consistency. In Self-Reliance, Ralph Waldo Emerson says, “A foolish consistency is the hobgoblin of little minds…” What he means here is th...
By Eric Galuppo
(Real Estate Rev - Helping Agents Increase Revenues)
Comments 8
Get a sneak peak inside a Keller Williams training session where they share a secret that enabled one agent to close 100 transactions per year for 7 years straight. Anyone can do this, yet the shocking thing is that according to the NAR 82% of Realtors are totally missing the boat on this one. Wa...
By Deborah Laemmerhirt, CT, Ridgefield, Bethel,Kent,Brookfield, Newtown, Redding,Roxbury,Bridgewater, CT Specialist, Exquisitely Serving Sellers&Buyers
(Keller Williams Realty)
Comments 1
Candlewood Lake Club Home For Sale in Brookfield CT - 23 Indian Trail This beautiful Candlewood Lake Club home for sale is a must-see! If you are someone who values the comfort and convenience a neighborhood brings, then this Brookfield NJ home is for you. The many delightful benefits of living ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 14
The buying process is not always easy, especially in a market with low inventory. We tell our buyers not to give up. It may be somewhat of a challenge, but that house is out there and we're going to find it.    This particular buyer was a fussy one. Not that she was asking for anything outrageous...
By Ed Silva, CDPE, GRI, ABR, Real Estate Agent
(RE/MAX Professionals, CT 203-206-0754)
Comments 3
How Does the Listing Reach the Buying Public? I recently put a very attractive listing onto the market, and within a very short time, received a phone call from the seller letting me know that she noticed a lot of activity from people driving by the house and just sitting on the street looking up...
By Waynette Hoover Araj
(RE/MAX Central Realty)
Comments 1
Asheboro NC Home for Sale 2511 Spoons Chapel Rd A charming Asheboro NC home for sale that offers privacy and land to roam. This lovely home features a large deck overlooking the private yard and flowing creek, meticulous landscaping, fireplace with gas logs, eat-at kitchen island, Gutterguards, ...
By Deborah Laemmerhirt, CT, Ridgefield, Bethel,Kent,Brookfield, Newtown, Redding,Roxbury,Bridgewater, CT Specialist, Exquisitely Serving Sellers&Buyers
(Keller Williams Realty)
Comments 0
Candlewood Lake Club Home For Sale in Brookfield CT  Enjoy the many benefits of living in the community of Candlewood Lake Club in this gorgeous Brookfield CT home. Comfort and convenience in this neighborhood with a private golf course, a golf club house, access to the beach, tennis courts with ...
By Eric Galuppo
(Real Estate Rev - Helping Agents Increase Revenues)
Comments 6
There is a simple question you can ask that has the potential to turn every person you speak with into a referral source and/or future transaction. This works great for any agent who is out there constantly talking with people to find new business. I am going to show you exactly how to do this, b...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 4
  Another Condo at Nob Hill South was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and RE Salesperson.        This time it's a 2 bedroom, 1 bath upper level Condo in Nob Hill South that was nicely updated. Sliders to the balcony had a view of a lovely courtyard. Nob Hill in R...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
Comments 12
They say presentation is everything in real estate marketing. First impressions are lasting ones. Being available when your busy real estate buyer has some free time makes videos the logical media choice. To really deliver with memorable, highly effective punch. The open house on demand property ...
By Will Hamm, Where There's a Will, There's a WAY!
(Hamm Homes)
Comments 5
Home for sale in Morrison, Co. from $350,000 to $500,000. 8670 Creek Trail                     4 Beds/4 Baths   sqft 2502    $495,000 8383 Mica Way                       5 Beds/3 Baths   sqft 3226    $498,000 13956 W. Layton Circle           3 Beds/3 Baths    sqft 1852    $404,999 5303 Golf Cours...
By Wanda Kubat-Nerdin, Your Southern Utah Residential Real Estate Agent
(Prado & Kramer Real Estate, St. George, UT 435.632.9374)
Comments 6
Easter Bunny sighting at 249 E Calgary Drive~Estates at Hidden Valley!    Click here for more information: MLS# 14-153508 More square footage for the price than others in this subdivision with less upgrades! Ask me for a list of seller incentives for this home.Well-maintained 1,904 square foot, 4...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 11
Some of my copywriting clients are outstanding. I enjoy working with them and get a big smile on my face every time I see an email from one of them - whether we're working on a project or they're just saying Hi. I am forever thankful for these exceptional people. What makes an outstanding real es...
By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Comments 1
Why not Be Unique, Authentic and MEMORABLE! Ask any real estate agent that has truly embraced their authentic self in their brand and they will tell you that while it was scary at first, it was probably one of the best business decisions they ever made. I am not talking about buying a $29 logo o...
By Susan Haughton, REALTOR Alexandria VA Homes for Sale
Comments 1
As usual, Anita has her finger on the Facebook pulse and has the latest news on what works - and what doesn't - on Facebook.  And, if you have a Facebook page and would like more engagement, then you should be following her, paying special attention on Fridays, when she highlights some pages that...
By Barbara Jennings, Fredericksburg and Stafford Real Estate Agent
Comments 0
Fredericksburg Stafford Va Listing Specialist Lisitng homes in the Fredericksburg Stafford Va  area and becoming a Listing Specialist.  What does it take to list homes in the Fredericksburg area as an agent?   What is the differnce between a Buyers agent and a listing agent?  Agents can choose to...
Amaing find in Waukee location!.. 3 Bedrooms/ 3 Bathrooms/ Updated fixtures throughout.. Incredible value! Call Cy for a tour! $192,500, 3Bd/1Ba Single Family House, 1382 sqft. Cy Phillips | RE/MAX Innovations | 515-422-4731 135 SE Peachtree Dr, Waukee, IA 50263 Home in Move-in Ready Condition, A...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 9
  A funny thing happened while I was speaking to a group of businesses this week.  I participated in a group presentation at the Yorktown Chamber of Commerce.  The presentation was billed as “A crash course for marketing your business.  What drives sales and motivates customers to buy.” Our messa...