Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 57
This question comes to me with regularity from agents who purchase my prospecting letter sets.  And while I'd love to give them a hard and fast rule, there isn't one.   We all know that some marketers write so often that they become annoying, so...   How often is "just right" depends upon your ta...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 12
  How many times as a Realtor have you heard this...My Neighbor is Buying My House. A Buyer we are working with said they have to sell their house first before they buy the Condo we found for them. He said..."It won't be a problem because someone living on my block said when we are ready to sell ...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 11
Would you like to be happier this instant? The good news is that happiness is within reach every second of the day. You don’t need to be richer, thinner or have the latest gadgets and toys to be happy. Happiness is a state of mind. It’s a choice that you make every day and a by-product of your da...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 36
       This is the production for The Kuney-Todaro Team since Monday.  There were four new listings; one sale pending; and one closing that happened today.  Lorraine has another sale pending working as a buyer's agent and that was just signed today, but that postcard will only happen after the pr...
By Joy Daniels
(Joy Daniels Real Estate Group, Ltd.)
Comments 7
I am in Barbados so I am not going to be able to watch the premier of my commercial on TV tonight, but those of you in Central Pa will be able to see it.   For those of you asking, how did Joy get endorsed by Barbara Corcoran, email me and I'll let you know!    I am watching Shark Tank in Barbad...
By Richard Weisser, Richard Weisser Coweta Newnan Homes for Sale
(Better Homes and Gardens Real Estate Metro Brokers)
Comments 36
Writing informative posts about real estate or any industry can be challenging at times. We often want to write about problems and obstacles that we encounter in our day to day professional experiences. And these kinds of experiences can indeed be learning opportunities IF they are properly prese...
By Dale Dresel, Maricopa City & Goodyear Neighborhood Realtor©
(HomeSmart Success, Maricopa & Goodyear AZ)
Comments 0
PebbleCreek Affordable Great Home for Sale in Goodyear AZ! Sorrento model seldom on the market!! Be prepared to be pleased with floor plan and condition!  Come view this wonderful home, you won't be disappointed! Great entertaining spaces, a fun kitchen large enough for the crowd to hang out in! ...
By Joy Daniels
(Joy Daniels Real Estate Group, Ltd.)
Comments 8
Contact:  Janice Barr Santoni,   Sales and Marketing Manager Phone: 717-695-3177   September 25, 2014 FOR IMMEDIATE RELEASE [HARRISBURG, PA] – Tune in to ABC’s Shark Tank premiering on Friday Sept. 26 at 8/7c to see Joy Danielsof Joy Daniels Real Estate Group, side-by-side with real estate magna...
By Dale Dresel, Maricopa City & Goodyear Neighborhood Realtor©
(HomeSmart Success, Maricopa & Goodyear AZ)
Comments 0
Winter Home for Sale in Goodyear AZ! PebbleCreek Active Adult 55+ 2 Story Pool Home for Sale in Eagles Nest golf course in Goodyear AZ! The home's desirable open floor plan totals 3,400 square feet and the delightful southern views!! This beautifully appointed home overlooks the picturesque 13th ...
By Dale Dresel, Maricopa City & Goodyear Neighborhood Realtor©
(HomeSmart Success, Maricopa & Goodyear AZ)
Comments 0
Pebble Creek 3 Beds Home for Sale on GOLF COURSE in Goodyear AZ!   This Beautiful 3 Bedroom 2 Bath has so much to offer. Kitchen has beautiful large kitchen with maple cabinets and granite counter tops, built-in Oven and Microwave, electric cook top and Eat in kitchen. Great Room with Bar and sin...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 8
Every now and then an agent asks me to review a letter they've written and make suggestions. And I've noticed a common tendency.  They all tend to begin with "Hi, my name is ______. I'm an agent with XYZ Agency and I'd like____. That's NOT necessary - and not even wise. In fact, if you do it, you...
By Tony Nuncio, Nuncio Realty Group at Dallas City Center REALTORS
(Nuncio Realty Group)
Comments 1
  A little over a week ago, a producer at HGTV's rang my phone and asked if they could use my listing at 1647 Trailridge Dr. Dallas, TX 75224 in one of their upcoming episodes of their acclaimed TV show, "House Hunters". I LOVE getting these kind of calls and absolutely LOVE getting the additiona...
By Hella M. Rothwell, Real Estate Broker/Owner in Carmel-by-the-Sea CA
Comments 9
In real estate, it is all about timing. Here in Carmel-by-the-Sea the non-summer months are really the time when serious buyers come to town. Just ask the art gallery owners, October is an excellent month for selling art. And what do the visitors share with those gallery owners? They are buying a...
By Jay Mecray - (480) 256-9771, #JayMecray #CommercialRealEstate #Arizona #Phoenix
(Arizona Property Solutions)
Comments 2
Sandwich Shop For Lease Chandler AZ     Contact: Jay Mecray Phone: 480-256-9771 Email:   Sandwich Shop For Lease Chandler AZ - Listed at $2,934/mo.       Send To   Subdivision   Category   Type Listed Sq Footage 1600 Bedrooms 0 Bathrooms 0 Half Bathrooms 0 Lot Size...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 8
Top 7 Colors For Your South Tampa Home’s Front Door to Attract Buyers   You already know that improving your home’s curb appeal before putting it up for sale in the real estate listings in South Tampa may increase the chances of selling it faster. You may start this project by choosing a great co...
By Michelle Real, Founder at The Real Team Coldwell Banker Previews
(Coldwell Banker)
Comments 23
Just a short while ago the sign below was installed in front of my newest listing, a $4.35mm direct oceanfront home in Fort Lauderdale.   Did it cost me a pretty penny? You bet!! Does it look like any other signs in the neighborhood? No way!!   All too often agents become very lazy, and stingy in...
By Debbie Stolle
Comments 32
On any given Housing Hunt day, lone buyers or buyers working with agents are going to go into many homes. At the end of the day or especially a long weekend search, a lot of the homes are going to merge together in the buyer's mind. I have experienced it with buyer's myself. We may go to a new su...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
Comments 59
They say real estate is local, but the marketing of it better be way way beyond the town line borders. The promotion far reaching and not limited. Covering, saturating more than just the immediate area where the real estate property listing is parked on the planet. If someone tripped, unplugged t...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 20
I have been giving Richie’s "Scratch the Itch" contest a lot of thought.  I have had a tag line since I started my business in 2009.  The one I have been using is”Taking Your Business from Good to Great.” Of course, that was really coined by Jim Collins.  So I have experimented with others.  I s...
By Richie Alan Naggar Author PEARLS SERIES of books, on LIFE and LOVE plus Real Estate too!
(People first then business! Ran Right Realty Riverside, Ca)
Comments 9
A business persons dream is to have good word of mouth out there circulating and helping to build business for everyone's sake. The "buzz" is free marketing about what you do and how you do it. So how do we get someone to voluntarily speak well of us? Bribes? Give away's? Hope? Luck? Or, is there...