Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 192
Are business cards going the way of buggy whips? Some believe they are. They see business cards as mere clutter. They think it's easier to exchange contact information by entering names and information into smart phones, rendering business cards unnecessary. For some, that may be true, but I don'...
By Fred Griffin, Licensed Florida Real Estate Broker
(Frederick Griffin, Licensed Real Estate Broker)
Comments 121
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
I am always being asked if you need to dress or look a certain way when dealing with Luxury Home Clients...Here is my answer in about a one minute video... Video - How Should You Dress?Free Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Tammie White, Franklin Homes Realty, Franklin TN
((615) 495-0752 or www.FranklinHomesRealty.com)
Comments 35
Yesterday, I read a post written by Marte Cliff, Does Your Print Marketing Work? Yes!. I agree print marketing works. The real question--what am I paying per lead using direct mail?A few months ago, I was contacted by a friend who has sent direct mail to a neighborhood for the last 20 years. She ...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 6
Many real estate professionals pursue success only to have it elude them time after time. Sure, they set goals, commit to daily lead generating activities and offer great service to their clients, but they seem to miss something along the way, and what they’re missing prevents them from reaching ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 21
There are hundreds of blogs about why a house isn't selling. Most of the time it's the price, the condition, or the location. But, what if the price is right, the condition is top-notch, and the location is perfect - and the house is still not receiving attention?This can happen. Don't get discou...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant - http://sarahcolevaondemand.com/)
Comments 31
 What you post on your business Facebook page is extremely important.  I usually find myself explaining to clients who want to advertise their listings and real estate articles that you have to keep in mind where you are standing and who is listening.  There's a bit of technique that marketers te...
By Mike Young, FHA 203k Consultant 707-812-7668
(203kOnLine.com, covering California & most other states)
Comments 0
My fixer aquisition cost is $850,000 and it needs $250,000 in workJust got this call... YES, we can help you.Chris Davis at Everbank will guide you through their process. Just click on the link for Chris' web-page. It still has to appraise for the full amount including the renovation or in this e...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 1
Providence Pointe HomesAn up to date look at Providence Pointe Homes for Sale and Providence Pointe Neighborhood Information. This is a popular community located near Ballantyne in South Charlotte, NC. Providence Pointe homes were built and developed by Shea Homes. The community features a great ...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 1
Ballanmoor HomesHere's an up to date look at Ballanmoor Homes for Sale. This  new home community is located near Ballantyne in South Charlotte, NC 28277. Ballanmoor homes are built by Pulte Homes. The communityfeautures new homes, a swim community center and great schools.  Go here for additional...
Today’s marketing strategies in different niches call for the use of various signs that would attract people to your listings, business, campaigns, or other functions and this is where yard signs become applicable. There are a lot of different signs in the market, and they vary in sizes, types, a...
By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 0
Click here to see more pictures and detailed information.     Schedule a Showing Apopka Homes For Sale Search for Homes on MLS Orange County Homes for Sale Seminole County Homes For Sale Homes Close to Where You Work Avoid Foreclosure What is Your Home Worth? Torey Eisenman Broker Benchmark Real...
By John Pusa, Your All Time Realtor With Exceptional Service
(Pacific Realty)
Comments 2
In April of 2015 Trulia.com reported median homes sales prices gained 1.6% in Tujunga, California between January 2015 to April 2015 to $508,000, from the previous quarter, and jumped 10.8% from the same time in April of 2014. An average home listing price in Tujunga, California on Trulia was low...
By Michele Smylie Clark, ,#480-390-4182, #azpropertymatchmaker@gmail.com
Comments 3
Tour Casa Vista De Valle today 1:30-4:00 in beautiful Pinnacle Peak Country Club.Lowest priced home in the Country Club, big price drop!   Pinnacle Peak Country Club+Remodel=What r u waiting 4?Tired of all the cookie cutter, desert blah golf communities and yearning for a property with charm and ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 2
If you want to move to a 55 and over community in Nassau County, there's a nice neighborhood at The Seasons.Built in 2007 on 10 acres in Nassau County Long Island, The Seasons in Plainview offers 2 bedrooms, 2 full baths and central air conditioning and gas heat.  There are amenities too, includi...
By Lori O'Day, digital and social media marketing for real estate
Comments 1
So, its a bit of a pet peeve of mine... Realtors, STOP STOP STOP posting LISTINGS and "I'm SO BUSY" messages on Facebook!  Do you not realize you are ENCOURAGING people to HIDE you from their timelines?    Do you not realize your role is to sell YOU and NOT houses???????  My best advice is to be ...
By Yolanda Cordova-Gilbert, David Weekley Homes in Cinco Ranch
(David Weekley Homes)
Comments 13
  If you are looking for a home the time to buy is now! I have 4 appointments for this weekend and one tonight. Things are hot hot in Katy, and there is little to no inventory we have now sold about 30% of the lots in the new section! Time is of the essence to get a good lot come see me in Silver...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 1
Top 5 Ways to Protect Your Home for Sale in South Tampa Area You have made all the necessary preparations. You have dusted every corner, repainted the walls, and reorganized the furniture. You even have the paperwork ready for the potential buyer’s perusal. But there is one more thing that you sh...
By Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents, Put 40 years of experience to work for you
(Lyon Real Estate)
Comments 0
When Zillow first popped up with the Coming Soon home for sale strategy, I thought it was kind of a waste of time. It wasn't until I spent more time thinking about how to use that strategy in conjunction with a seller's marekt that it truly hit home what a remarkable way this is to sell a home. Z...
By Jason Wells, ESQ
(Keller Williams Realty East Valley)
Comments 2
6247 W Chantay Drive West Valley City, Utah Perfect family home. Large, open concept kitchen with brand new range & glass tile backsplash. The family chef can prepare meals while watching over the family room and backyard at the same time! Separate casual dining area in addition to the perfect s...