Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Scott Pierce, Founder & Chief Evangelist at Listings-to-Leads
Comments 1
George Fotion at Call Realty in the Palos Verdes are of Los Angeles has been a Listings-to-Leads client since the very beginning....about 5 years.   This is a thread from the Listings-to-Leads Fan Page that has been edited into a blog post for clarity and use by others!!   If you have any referra...
By Andrew Garofalo, Realty Jedi
(Rise Realty)
Comments 43
Even though I have "been in real estate" as a real estate attorney since 2001, real estate sales is pretty new to me.  When I obtained my real estate license in 2010 I already possessed valuable skills that I had developed from my experience representing clients in my law practice.  However, I al...
By William Johnson, San Diego Real Estate Voice, GRI CRS e-Pro CDPE
(RE/MAX Associates)
Comments 79
How To Determine Your Own Unique Value Proposition ? After all has quieted down when Zillow announced that it has an agreement to purchase Trulia, in the many discussions that have followed, there has been a lot of talk about the REALTOR® and his or her Unique Value Proposition. As I thought abou...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 58
Before you send that letter to a prospect... stop and ask yourself this question: "How would I react if this letter arrived in my mailbox?" This is a rant resulting from the fact that I've been gnashing my teeth and snarling today. Why? Because I've come across three different articles that offer...
By Tammie White, Franklin TN, South of Nashville
(Benchmark Realty, LLC (615) 495-0752 or
Comments 42
Today, I received a call from a buyer. She had registered on my website a couple of months ago and was receiving new property updates daily. She has been contemplating a move here for several months. While reading my website, she read about the benefits of buyer's agency. She had an appointment t...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 14
There’s a reason for everything we do when it comes to the topic of marketing.  I have made a habit of posting an “offer accepted” blog post online for our listings.  This stage of the deal is the first to happen, and a fully executed purchase and sales agreement will follow.  That agreement won...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 40
We refer to blogging as a source of education for those who follow and read a variety of posts every day.  The fact of that matter is that there is as much to gain from reading comments as there is the actual post.  Everyone has a different story and each person’s experience can total a wealth o...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 2
This may not be as great and viral as the Ice Bucket Challenge but allot better for your bank account...this may also be what is called in social media a "right hook"... If you aren't currently selling Luxury Homes...I suggest adding it to your business I CHALLENGE YOU to step out of your comfort...
By Deborah Laemmerhirt, CT, Ridgefield, Bethel,Kent,Brookfield, Newtown, Redding,Roxbury,Bridgewater, Luxury Homes, Water Front Properties, Equestrian
(Keller Williams Luxury Homes International)
Comments 1
New Milford CT Home With Sunroom for Sale|275 Ridge Road This ranch style single family home for sale in New Milford CT might be the home you are looking for! Surrounded by open fields and natural landscape, you will always want to come home to this beautiful and peaceful place for vacations or a...
By Melissa Muse Wiggans, CRS, GRI, ABR - San Antonio Tx Real Estate
(Real Estate Muses)
Comments 1
Getting to Know Your New Fort Sam Houston Off Post Housing Community Getting to know your new Fort Sam Houston off post housing community If you have just moved into your new Fort Sam Houston off post housing, the best way to get to know your new community better is by getting involved in your co...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Today let's talk about The Villages At Huntington brought to you as a courtesy by Lawrence "Larry" and Sheila, Real Estate Associate Broker and RE Salesperson.   Although it is called The Villages At Huntington, it is actually located in Melville Long Island, within the Top Rated Half Hollow Hill...
By Stan Freeman
(Pinnacle Real Estate Group)
Comments 0
  Schedule a Showing/Request Info South Lake Tahoe Homes For Sale Search All Homes For Sale Homes Close to Where You Work Avoid Foreclosure What is Your Home Worth?   Stan Freeman Pinnacle Real Estate Group 530-416-1401 Questions?Schedule a Showing! MLS#: 123083   Licensed In:CA License #:013668...
By Tamra Lee Ulmer, FORCE~NRBA ~ Over 1000 REO Assets SOLD!
(Arizona Resource Realty)
Comments 1
297 Tatum Payson, AZ 85541 Quaint Gisela Home with Beautiful Views! Home   Virtual Tour   Photo Gallery   Property Map   Financing   Request Showing   Contact Me   Tamra Lee Ulmer A-REO BROKEROffice: 928-474-2550: Mobile: 928-978-5180: Price : $74,900.00 Bedrooms : 2 Bathrooms : 2.00 Square Foot...
By Jim Griffin
(HouseLens: Full-Motion Video House Tours)
Comments 1
  Beautiful view from a downtown Miami penthouse! At the end of July, I posted a bio of Joe Stanford, HouseLens University Director of Training. We’ve recently had some exciting developments related to HLU, so I thought a followup blog post was in order.   HouseLens University is HouseLens’ train...
By Tamra Lee Ulmer, FORCE~NRBA ~ Over 1000 REO Assets SOLD!
(Arizona Resource Realty)
Comments 2
2441 W. Northview Snowflake, AZ 85937 Beautiful Snowflake Country Club Home! Home   Virtual Tour   Photo Gallery   Property Map   Financing   Request Showing   Contact Me   Tamra Lee Ulmer A-REO BROKEROffice: 928-474-2550: Mobile: 928-978-5180: Price : $138,386.00 Bedrooms : 3 Bathrooms : 2.00 S...
By Scotchie Cochran
(Keller Williams Realty Atlanta Perimeter )
Comments 2
  Schedule a Showing/Request Info Atlanta Homes for Sale Fulton Homes for Sale Search All Homes For Sale Free List of Foreclosed Homes For Sale Avoid Foreclosure Homes Close to Where You Work What is Your Home Worth? FREE HUD Report: How to Buy   Atlanta REO Specialists Donaldson Cochran, LLC 40...
By Rob Kinnon
(BuyPlaya Real Estate Advisors)
Comments 2
This beautiful, newly constructed villa is set upon 3638 square feet of lush tropical jungle with a total construction area of 357 square meters. This spacious villa is a dream come true for any family with 3 bedrooms, 1 multipurpose studio that can be used as a home office, bedroom, art studio, ...
By Wade Webb
(Royal Lepage Kelowna)
Comments 0
  Door knocking can be a very good activity for lead generation for real estate agents that are really committed. Many of my coaching clients are having tremendous success with face to face and door to door contact with potential buyer and sellers. So many of us if asked would say “I am at my bes...
By Maureen Cool
(RE/MAX Realty Plus)
Comments 1
$169,900, 3Bd/2Ba Single Family House, 1490 sqft.     Maureen Cool | REMAX Realty Plus | 863-873-7243 3909 Mulligan Ct, Sebring, FL 33872 Picture Perfect! 3Bd/2Ba Single Family House   $169,900 Year Built 1986 Sq Footage 1490 sqft. Bedrooms 3 Beds Bathrooms 2 Baths Floors 1 Parking 2 Garage Lot ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 55
    One of the features provided by ActiveRain is the ability to “subscribe” to blogs.  The number of followers (subscribers) often changes. The number of followers can reflect many important factors.  It can suggest that members like the topics that you select for your posts; or they may not be ...