Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Rick Gibbs, HomesBuyRickGibbs
Comments 2
Wynwwod at Foxcreek is a new community being built in the heart of Chesterfield County as part of a Master Planned Community.HHHunt Homes is the builder,HHHunt is family owned and operated since 1992.They provide sound construction with innovative architectural design.HHHunt builds with "green" t...
By Richie Alan Naggar author PEARLS FOR THE SOUL .com books, Life-Love-Intimacy-Purpose + Real Estate too?
(People first then business! Ran Right Realty Riverside, Ca)
Comments 40
If you have ever made boo-boos personal or otherwise, then you have unsold yourself. You have caused others to take a look at you and it is a step backward. THINK:  Your personal stock just took a dip. Depending on how you handle the faux pas (or worse) will determine how far you fall. There are ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 33
Did you ever feel like you write for a living?  Well, that’s what bloggers do.  They write every day, and they must feed information to readers in a manner that will make the readers come back for more.  That’s a tough job.  Writing can be difficult, if we make it difficult.  Writing should be d...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 30
     Image is everything. We have heard it over and over again, ‘You can’t judge a book by its cover.’ Wrong! People do judge a book by its cover and folks judge you by how you look. As licensed professionals in our respective real estate trades, we must look the part. Real estate professionals h...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 4
Another Long Island Co-op was Rented by Lawrence "Larry" And Sheila, Real Estate Associated Broker and RE Salesperson, and again it's at:   Country Club Gardens in W. Babylon New York This was a 1 bedroom 1 bath Co-op Apartment at Country Club Gardens. It was an upper level unit with Heat include...
I'll never forget the excitement when I worked in broadcast journalism...and we figured out how to set up a live stream WITHOUT needing a sat truck. Cool stuff. Lousy signal...terrible video quality...but still, cool stuff. My, how times have changed. For those of you who follow the latest trends...
By Buffini & Company
Comments 15
The idea of finding balance in our lives is something many of struggle with, especially those of us who have chosen to run our own businesses.  Maybe we feel guilty for not spending enough time with our family, or we don’t make enough time to get our daily lead generation activities accomplished,...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 19
If I was to re-blog a good post, it would be this one! Oops...I knew I'd goof it up! Hmmm...something is not right here! It should be 'If I were to re-blog......' And where did I learn this? From this post from Marte Cliff - thanks for helping us make the right choice of word. "If I were." "If I ...
By Bruce Walter
(Keller Williams Realty Lafayette/West Lafayette, Indiana)
Comments 35
    Lafayette IN 47909 2 bedroom 2 bath condo for sale with fireplace near Subaru, Nanshan, and new GE jet engine plant located at 1809 Shetland Place, Lafayette Indiana 47909.                                                                                                                 ACCEPTED...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 16
"If I were." "If I was." Which is correct? Something I read yesterday just didn't look right, so I had to go and look it up. The question in my mind was whether it was proper to say "If I were" or "If I was."   My reading revealed the fact that much of the confusion stems from song lyrics. It see...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 6
While you may have decorated to your own tastes, with today's fashions your choices may be considered...forever dated! Please visit the original blog if you wish to leave comments.     As Realtors, we have seen all types of styles and different trends throughout the years. When we view a home for...
By Teresa Ryan, Teresa Ryan
(Ryan Hill Realty)
Comments 3
Elgin IL Home for Sale - 648 Packard Dr     Enjoy life in this wonderful home for sale in Elgin IL. This lovely home has approx 1,712 square feet of living space and features 3 big bedrooms and 1.5 baths. Awesome location! A nice sized lot with a wonderful yard. All information deemed reliable b...
By Teresa Ryan, Teresa Ryan
(Ryan Hill Realty)
Comments 1
Naperville IL Home for Sale - 1971 Stanford Dr     Lovingly maintained and updated pristine traditional-style 2-story home has it all! Gourmet kitchen w/ Kraftmaid cherry cabinets, granite countertops, stainless steel kitchen appliances, convection oven w/ warming draw.  Family room has cozy woo...
By Ron Barnes, "Most agents claim they're #1 - I THINK YOU'RE #1!
(Associate Broker at Berkshire Hathaway Home Services Georgia Properties)
Comments 0
Last Friday something happened to me that doesn't happen very often. I didn't get the listing. I can't remember the last time I made a listing presentation and lost. Frankly, sometimes I get them and I don't even try that hard! If I have an appointment, I usually just assume I have a new listing....
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 57
What do you think about when you know you will be listing a home?  There’s more than a commission at the end of that road.  With every listing, there will be, first and foremost, a piece of real estate to market, and with marketing, there follows more business. Marketing is what will make the ph...
By Michael Jacobs, PasadenaCA Real Estate Representation 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 109
Are We Sharing Too Much Information?   Or Not Enough?       Do we really need to know if your bum is clean enough to go commando?   I dare say - this may be too much information…   "Butt" this is a blog post about real estate and that brings me to this question:   How much should we share about o...
I've written a number of articles about how innovative Starbucks is. But even the most innovative companies can sometimes get burned by their own moves. Case in point: #RaceTogether. Less than a week after launching what they described as a "U.S. race relations campaign"...Starbucks pulled the pl...
By Buffini & Company
Comments 33
“Nothing in my career took less time, cost less money, and produced bigger results than notes.”  Brian Buffini     For those of you who are familiar with Buffini & Company, Brian’s passion for hand-written personal notes will come as no surprise.  It was a fundamental part of Brian’s real estate ...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 23
  As a luxury real estate marketing professional, what words come to mind when people think about your personal or company brand?  The entire exercise of branding is geared to take command of how you want people think about YOU!  If your target market instantly thinks of these words then you have...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
Comments 4
When you are in the "can I help you" real estate service industry, you develop a wide range of methods to deliver information. What is put online is expansive, neat, complete. Because many real estate buyers are too busy to call, email during the day. And it is finally 10:30 at night by the time ...