Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 65
What works in  creating a brand in your real estate market place is focusing on your audience.  Choosing colors follows the same logic.  So when you are thinking of branding yourself, think twice and don’t necessarily default to your tastes. Take a moment to analyze why you are creating your bra...
By Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo
(Dagny's Real Estate)
Comments 116
I Plan On Being A Millionaire Today All I need is a post and some comments, and I am there !   It was so exciting on the way - what will it feel like on the other side?   I have made a lot of friends, some of whom I will see today at Ginny's Meet Up, and had some business transactions result from...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 15
  We are working with a young couple who are looking to buy their first house.     We showed them a house that they seemed to like but wondered...   "This is such a terrific house, why hasn't anyone bought it yet"?   Larry:  The Right Buyer Hasn't Seen It Yet.   Buyer:  If we ever want to sell it...
By Debb Janes, REALTOR®, EcoBroker Camas, Washington
(The Carl Group, LLC)
Comments 40
And the Pantone Color of 2015 is...
 Marsala. The folks at Pantone describe the color as a naturally robust and earthy wine red, "Marsala enriches our minds, bodies and souls."  You've got to hand it to them, they make it sounds pretty irresistible. I'll take a bath in the Marsala, please.  "Much...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
The end of this year has been a busy time for the team members.  The listings that happen to be the last of our resale inventory to remain on the market are now generating multiple showings and written offers.  Everything sells eventually, and it’s the old rule of supply and demand at its best n...
By David Snow
(New Homes at The Crossing,L.L.C)
Comments 6
Work is underway to construct a model at Shenandoah Crossing Residential section of the resort.Richmond Building Group and Birchwood Properties,L.L.C are teaming up to build 100 New Homes at The CrossingNew Homes will start at $214,750 for a 1484 sq Ft Ranch plan that includes $5,000 in Closing c...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 19
    Here Is An Opportunity In The Heart Of East Norwich Long Island Where You Will Find A Home With Spectacular Golf Course Views! Priced at an unbelievable price of ONLY $699,500.   This one-of-a-kind unique home meets the demands of many who are looking for that extra special space.  As you ent...
By Nancy Blaker Weber, Wright Bros. Real Estate
(Wright Bros. Real Estate)
Comments 2
There is a lot of activity in Nyack’s future , so it is a good thing that.the village has received a $200,000 grant to update its master plan. This seems like a good idea in light of the following future projects that face the village .   In Nyack, the near-future holds the prospect for a lot of ...
Young.  Is it about age...or is it about a state of mind? I'd argue that it may be neither. Since I was a kid, I've been told that I am an "old soul".  Yet now that I'm older, I like to think that I have a youthful perspective on business.   Let's face it.  As we get older, many people become jad...
You've been going about it all wrong.   You thought you were making more money by spending less money.  You thought you were growing the business by tightening your belt. You were wrong. This is the quick lesson in how to give yourself an immediate raise by spending more money. What's Your Worth?...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 27
Some agents have trouble with grammar. Some have trouble with word choice (there/their; advice/advise; etc.) Some have trouble with spelling.  Those errors require either a proofreader or a concerted effort to learn grammar, sentence structure, word definitions, and spelling ... But one error is ...
By Nancy Benson, Award Winning Agent | Buy |Unique Homes| Sell
(Keller Williams Ottawa Realty, Brokerage)
Comments 1
2402 Fifth Line Rd Kanata (North East) $939,000 15 minutes from Kanata. Established turnkey Equestrian Facility with large clientele & great income. 30-stall barn with insulated indoor arena located in the heart of Dunrobin's Equestrian community. Facilities include 2 barns, indoor arena with vie...
By David Greenberg
(HouseLens, Inc.)
Comments 21
This is part 4 in my series on maximizing the use of your marketing videos. Today, I’m focusing on Twitter.   If you’ve been following along with this series, you’ll probably be happy to learn that we’re past the hardest part. Posting videos to Twitter is very easy. The only catch is that Twitte...
By Debb Janes, REALTOR®, EcoBroker Camas, Washington
(The Carl Group, LLC)
Comments 25
YouTube Thursdays - Easy Recipe for a Holiday Video Greeting.   The month’s Show Us Your Home for the Holidays challenge inspired me to produce a video showing what we love about Camas and our home during this magical season. What better way to showcase your neck of the woods, than video. It’s th...
By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 3
Rothwell Realty Inc. will have a totally different marketing approach than I've put out since 2006 when I started in real estate and then became Hella Mitschke Rothwell, Broker/Owner of my sole proprietorship brokerage in 2009. In 2015, and as the designated officer of Rothwell Realty Inc., I nee...
By Cheri Long, Metro Denver Realtor- Your Home is my PRIORITY
Comments 1
Recently Chuck Tanner wrote a blog post regarding his frustration with working with family and friends.  He has sworn them off, having learned a lesson after trying to help out his family member.     He says, "Never again," and I say "All day long I'll help them".  When my friends have voiced the...
By John Pusa, Your All Time Realtor With Exceptional Service
(Sellstate Pacific Realty)
Comments 5
On December 17, 2014, California Association of Realtors (C.A.R) reported that homes values increased 0.8% from price of $276,950 in November 2014 from October of 2014 price of $274,630, and higher 5.9% from November of 2013 price of $191,330; while, homes sales fell 19.6% in November of 2014 fro...
By Jennifer Wehner, Top 1% AZ Realtor
(Re/Max Fine Properties)
Comments 5
Don't miss your chance to own this beautifully updated condo in Walden Place. Beautiful 3 Bed 2 Bath Scottsdale Condo for Sale!! This spacious home features a great room floor plan with fireplace, updated kitchen, 3 large bedrooms, 2 updated baths, and all appliances are included!!! There are tw...
By Pete Cullen, & Bailey Properties-Two Local Names You Can Trust
(Bailey Properties, Inc.)
Comments 1
The California Association of Realtors has released new information on what millenails are looking for in their agents when looking for homes. The number one attribute that millenials are looking for in their agents is responsiveness, likely in the form of timely email response.  For the full run...
By Eileen Burns, FL Luxury Homes Hollywood Lakes,Golden Isles/Beach
(Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach)
Comments 7
   Welcome Active Rain Newbie "First Posts" by Eileen Burns   Let's make welcome these courageous new members here in our Active Rain community by commenting on their first blog posts.         Avoid Risk When Working With Buyers   - Shannon Rose - OR     Problem Solving, Ranching, and Bike Riding...