Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Scott Pierce, Founder & Chief Evangelist at Listings-to-Leads
(Listings-to-Leads)
Comments 5
George Fotion at Call Realty in the Palos Verdes are of Los Angeles has been a Listings-to-Leads client since the very beginning....about 5 years.   This is a thread from the Listings-to-Leads Fan Page that has been edited into a blog post for clarity and use by others!!   If you have any referra...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 20
Buyers Ask: Can We Use Another Realtor Besides the Listing Agent To Show Us Property?   We have been asked this question many times. Not all consumers actually understand how this business works and are confused about using a Realtor.   The answer is yes.   Any licensed Long Island Agent can show...
By Andrew Garofalo, Realty Jedi
(Rise Realty)
Comments 44
Even though I have "been in real estate" as a real estate attorney since 2001, real estate sales is pretty new to me.  When I obtained my real estate license in 2010 I already possessed valuable skills that I had developed from my experience representing clients in my law practice.  However, I al...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 43
There’s a reason for everything we do when it comes to the topic of marketing.  I have made a habit of posting an “offer accepted” blog post online for our listings.  This stage of the deal is the first to happen, and a fully executed purchase and sales agreement will follow.  That agreement won...
By William Johnson, San Diego Real Estate Voice, GRI CRS e-Pro CDPE
(RE/MAX Associates)
Comments 79
How To Determine Your Own Unique Value Proposition ? After all has quieted down when Zillow announced that it has an agreement to purchase Trulia, in the many discussions that have followed, there has been a lot of talk about the REALTOR® and his or her Unique Value Proposition. As I thought abou...
By Tammie White, Franklin TN, South of Nashville
(Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net)
Comments 44
Today, I received a call from a buyer. She had registered on my website a couple of months ago and was receiving new property updates daily. She has been contemplating a move here for several months. While reading my website, she read about the benefits of buyer's agency. She had an appointment t...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 32
If one thinks about marketing, the common thread that one finds is “common sense” based actions.  Think about how you market and the manner in which you present your marketing.  I think you’ll agree with the premise that we promote ourselves to share the successes we have within our profession. ...
By Melissa Muse Wiggans, CRS, GRI, ABR - San Antonio Tx Real Estate
(Real Estate Muses)
Comments 1
What Are Fun Activities Near Fort Sam Houston Off Post Housing? What are fun activities in near Fort Sam Houston off post housing? Moving into a new community can be overwhelming, especially for children and spouses of military servicemen. Making new friends and adjusting to the new surroundings ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 15
The Kuney Todaro Team Closed Another One at 13 Longhill Rd in Franklin MA OverviewMapsPhotosFeaturesDescription 13 Longhill Road in Franklin MA-VideoNeighborhoodMarket Stats $412,000 Single Family Home Main Features 4 Bedrooms1 Bathroom1 Partial Bathroom1 UnitInterior: 2,187 sqftLot: 20,645 sqft...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
Today let's talk about The Villages At Huntington brought to you as a courtesy by Lawrence "Larry" and Sheila, Real Estate Associate Broker and RE Salesperson.   Although it is called The Villages At Huntington, it is actually located in Melville Long Island, within the Top Rated Half Hollow Hill...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 18
  Did you know there's a 55 and over community in Dix Hills Long Island known as Stone Ridge Estates in Zip Code 11746? You can reach this convenient location in Western Suffolk County 1 mile South of The Island Expressway Exit 51 South. Take Deer Park Avenue approximately 1/2 mile to the coded E...
By Erica Ramus, MRE, Schuylkill County PA Real Estate
(Erica Ramus - Ramus Realty Group - Pottsville, PA )
Comments 6
I wrote this piece a while back for AGBeat and just re-read it. It's as appropriate today as it was then. If you're not reading The American Genius and Realuoso you're missing out! Read on... How aggressive marketing tactics can backfire on businesses Example one: aggressive magazine marketing My...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
Do You Want To Sell Your Long Island Condo?   Call Lawrence "Larry" & Sheila Agranoff, Real Estate Associate Broker and RE Salesperson, And We Will Address The Needs Of Selling Your Long Island Condo With A Successful Sale!   We know what it takes to sell Long Island Condominiums. If you  REALLY ...
By Brian Brady, VA Home Loans/San Diego
(San Diego VA Home Loans/858-777-9751)
Comments 2
BIll Roberts, an Oceanside, CA real estate broker said this to me, about my return to ActiveRain:"Hi Brian, It is good to see you back here instead of wasting all your time on Facebook."I haven't wasted any time on Facebook.  In fact, Facebook was the top social platform for business development ...
By Julie Escobar, Syndicated Columnist, Writer, Marketing Dir.
(ProspectsPLUS!)
Comments 0
Helping Agents Find the Real Estate Hand Raisers By Julie Escobar You know, a very long time ago, Floyd Wickman founded his company on a concept that “We Get by Giving.”  He was on the mark then, and that concept is still on the mark today.  Times have changed, markets have changed, and certainly...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 1
Buyers Ask: Can We Use Another Realtor Besides the Listing Agent To Show Us Property?   We have been asked this question many times. Not all consumers actually understand how this business works and are confused about using a Realtor.   The answer is yes.   Any licensed Long Island Agent can show...
By Claude Cross, Charlotte NC Homes For Sale
(Claude Cross-Charlotte NC Real Estate(Homes By Cross, Inc.) )
Comments 0
Foxcroft An up to date look at  Foxcroft Homes for sale and Foxcroft neighborhood information. Foxcroft is located near Southpark, with its edges tapping up against Sharon Road and Sharon Lane. Foxcroft homes were built in the 1950's, although today, you'd never know it. Due to this incredible lo...
By Claude Cross, Charlotte NC Homes For Sale
(Claude Cross-Charlotte NC Real Estate(Homes By Cross, Inc.) )
Comments 0
Beverly Woods Homes An up to date look at Beverly Woods homes for sale and Beverly Woods neighborhood information. The Beverly Woods neighborhood is near Southpark, offering a great array of housing styles and a comfortable woodland feel with exceptional nearby amenities. The Beverly Woods neighb...
By Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers.
(UTR Texas Realtors)
Comments 5
    Manvel Rental End of August 2014     In review of what is available near my brokerage area; I find that Manvel has a short list of available homes for lease.  The end of the month leaves only seven homes for lease in Manvel. If you are wanting to lease a home in Manvel be sure to call me, Sus...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 0
The real estate process can be an intimidating experience, especially for first-time buyers and sellers. First-time home buyers have never been through the process before. While they may remember a family member or friend going through the process, they may not have been privy to the ins and outs...