Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 65
Can You Have Too Many Counter Offers? A counteroffer is actually a rejection of the offer from the other party and a counter proposal back to them. Some sellers and buyers go back and forth many times. As an agent in Clarksville TN it is my job to help keep all this negotiating straight and to ad...
By Mahesh Mike Patel, Call Me And Consider It Done!
(First Team Real Estate)
Comments 14
  Cold Calling: How to make it Fun and Effective I was fortunate enough to give a presentation on Cold Calling.  We all know that to be successful in Real Estate or any other sale business, one has to find customers to present  to.  One always has to find new clients and at the same time service ...
Buffini & Company is so excited to finally be a part of the ActiveRain community!  For those of you who may not know us yet, it’s great to meet you!  We look forward to building a relationship with you and hope you find the information we share here to be helpful.  It’s our goal to provide the re...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(Keller Williams, Digital Marketing Strategist specializing in Search and Social with The Ballen Method and Vision Masters)
Comments 17
What Google Will be looking for and ranking by in 2015 by Lori Ballen, Digital Marketing Strategist, Specializing in Search and Social As we move into 2015, Google has declared that it will be looking more at bounce rates, spelling and grammar (ewww), social signals (huge, I’ve been testing this)...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 38
The winter real estate market of 2015 in Franklin MA has been as painful to real estate agents as having a tooth extracted without Novocain.  As with most dental work, the pain does fade away; and, so too, will this real estate market improve. My mission during this paralyzing period of time has...
By Zohar "Zack" Zamir, Tenafly NJ,Bergen, County & Northern NJ Real Estat
(Keller Williams Town Life)
Comments 0
300 Winston Dr 2902 - Cliffside Park.. JUST REDUCED! $409,999 Welcome to this Gorgeous two bedroom, two bath Condominium located in the Luxury Complex of Winston Towers in Cliffside Park. Beautifully renovated, the condo offers an open & spacious floor plan featuring a welcoming foyer & living ro...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
Comments 35
Photo from Vogue Magazine Insert, March 2015, 18K gold watch If you are interested in “owning” the lion’s share of business in your luxury real estate market, or a niche therein, one phenomenon to avoid at all costs is commoditization.   You know you are on a slippery slide to becoming a commodi...
By Doug Buenz, The 680 Group
(Venture | Sotheby’s International Realty)
Comments 0
4 Things to Consider Before Moving to Your Pleasanton Luxury Home   If you have been on the lookout for a Pleasanton luxury home for sale and have luckily found the right one, the next step would be to move into your new home. This experience can be both exciting and exhausting. After all, moving...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
Helping Seniors Move into Lakeland 55+ Communities Homes   Some of the children of seniors who are about to move to their own home seek for the advice of Lakeland 55+ communities real estate brokers on how to make the move as smooth and as less stressful to the seniors as possible. The change of ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 14
Lakebridge Club is a 24 hour guard-gated Condo community in Suffolk County Long Island Zip Code 11754.  As a courtesy, Lawrence “Larry” & Sheila, Real Estate Associate Broker and RE Salesperson are bringing you the following Community Profile of this North Shore complex:   You can reach this non-...
By Tamra Lee Ulmer, FORCE~NRBA ~ Over 1000 REO Assets SOLD!
(Arizona Resource Realty)
Comments 2
405 E. Chateau Circle Payson , AZ 85541 Beautiful Home In Payson Northeast! Home   Virtual Tour   Photo Gallery   Property Map   Financing   Request Showing   Contact Me   Tamra Lee Ulmer A-REO BROKEROffice: 928-474-2550: Mobile: 928-978-5180: Price : $164,800.00 Bedrooms : 3 Bathrooms : 2.00 Sq...
By Lydia Puller, Realtor, San Rafael Luxury Homes for Sale
(Alain Pinel Realtors)
Comments 0
5 Things to Consider When Buying a San Rafael Luxury Home   Many homebuyers get excited when they buy luxury homes for sale in San Rafael. However, it pays to know the facts before buying your new home.     Here are 5 key factors you should consider before buying a luxury home in San Rafael:     ...
By Janet Kuehn- Charleston SC Homes Call 843-225-8890, Charleston SC Homes
(Southern Breezes Realty)
Comments 4
Charleston SC Home for sale - 5 Allison Ct    This Charleston SC Home for sale is the home you have been waiting for! Located in the neighborhood of Hoff Gardens, this property rests on a 0.22 acre lot with 1,509 sqft of living space featuring a nice size bedrooms, living room - dining room comb...
By Warren Nelson
(Realty Mark Cityscape)
Comments 1
2-Story Philadelphia PA Real Estate for Sale | 1721 S Avondale St   Experience the thrill and excitement of a genuinely cozy city living in this 2-story Philadelphia PA real estate for sale. This comfortable 920 sq. ft. single family house built in 1950 lies in the historic neighborhood of Cobbs ...
By Alicia Ale, Realtor Miami Florida Luxury Homes
(Miami Riviera, llc - Real Estate & Inmobiliaria)
Comments 1
How to Choose the Best Offer for your Waterfront Condo in Key Colony   When putting your waterfront condo in Key Colony Key Biscayne up for sale, you hope to get some really good offers. After all, you’ve spent weeks and a lot of effort preparing your home for the sale. But choosing which offer i...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 11
A post on LinkedIn this week challenged real estate professionals (and others) to state their USP – their Unique Selling Proposition. Some cited added expertise in some area, such as home construction, staging, etc. Others only mentioned honesty and integrity. One coach chimed in to say “Don’t ta...
By John Helmick, Success Coach & Home Inspection Co. Owner
(John Helmick Success & Ohio Property Inspection Services)
Comments 6
    This is the 4th and final post about what I learned from John Maxwell in Orlando the last week in February.  There is just so much information and to be able to keep it all distilled in useable form is an art! WHAT I have not heard from anyone commenting on the previous THREE POSTS is what p...
By John Helmick, Success Coach & Home Inspection Co. Owner
(John Helmick Success & Ohio Property Inspection Services)
Comments 10
    This is the third post about what I learned the last week of February in Orlando from John Maxwell. We must take action on what we learn - implement ideas - form new habits.  Which little nuggets of gold below hit you? You don't want to be good sometimes - you want to be good ALL the time! Y...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Old Foxcroft Homes An up to date look at Old Foxcroft homes for sale and Old Foxcroft neighborhood information.  Old Foxcroft  is located in South Charlotte near Runnymede and Sharon Road. Old Foxcroft homes are old, new and inbetween, sitting pretty on fabulous lots that come into full bloom eac...
By Chris Gurnee
Comments 2
  If Your #Property Has Been On The #Market For Years and Is Not #Selling? - Perhaps It's Time To Do Things Differently! Check Out Our WebSite if You Have Any Questions on How We Work.