Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 49
Can You Have Too Many Counter Offers? A counteroffer is actually a rejection of the offer from the other party and a counter proposal back to them. Some sellers and buyers go back and forth many times. As an agent in Clarksville TN it is my job to help keep all this negotiating straight and to ad...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
These "Pocket Listings" are extremely valuable to you when working in the Luxury Home Market. What makes these pocket listings so valuable is that it makes you very unique from all the other Realtors in that you have homes that Luxury Home Buyers can look at that no other buyers can. This is a hu...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
Comments 18
Photo from Vogue Magazine Insert, March 2015, 18K gold watch If you are interested in “owning” the lion’s share of business in your luxury real estate market, or a niche therein, one phenomenon to avoid at all costs is commoditization.   You know you are on a slippery slide to becoming a commodi...
There are few positions in life that give you a better opportunity to learn about business than tending bar. I'm not talking about what you learn about inventory and slinging drinks. I'm talking about the deep, dark, tell-all that business owners will share with the friendly neighborhood bartende...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 5
A post on LinkedIn this week challenged real estate professionals (and others) to state their USP – their Unique Selling Proposition. Some cited added expertise in some area, such as home construction, staging, etc. Others only mentioned honesty and integrity. One coach chimed in to say “Don’t ta...
By Dorie Dillard, Realtor-Canyon Creek- NW, Austin TX Homes For Sale
(Coldwell Banker United Realtors)
Comments 3
 February 2015 Canyon Creek Subdivision in NW Austin Real Estate Activity   I am the “most frequently hired REALTOR® in the Canyon Creek Subdivision.” I offer hands on Professional guidance for all your real estate needs.   February 2015 Real Estate Market Results in Canyon Creek Are you wonderin...
By Chris Gurnee
Comments 0
We do things very different that's for sure! But getting your property SOLD is what we are all about! For the best Quality & Value #RealEstate in ‪#‎Washington check out.
By Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC, Small Office, Big Service
(Waters Realty of Brevard, LLC)
Comments 169
I just had a guy stop by my office about an hour ago to promote his printing and business card business.   I was busy but  I took his card .  Later on I went to the web site on the card. The web site was functional although not too impressive.   My attention was drawn back to the business card he...
By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 0
  Hi there,  Honestly, you would be silly not to spend one special hour with us this week.Tawd Frensley, our VP of Sales & Marketing, will share what he has learned from over15,000 real estate agents about referrals.Spring is only a couple weeks away.Why not dedicate one hour to make the busiest...
By Art Welch, Broker
(Realty World Superstars)
Comments 5
Good things come to those who wait for a Great 5 Bedroom 3 Bath HUD Home in Maricopa and now is the time to stop waiting. This incredibly priced Great 5 Bedroom 3 Bath HUD Home in Maricopa will be yours if you act. This Great 5 Bedroom 3 Bath HUD Home in Maricopa in Sorrento has large formal livi...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 56
The town of Franklin MA is experiencing an extreme sellers’ market, and there is a great demand for fresh, resale inventory.  On the flip side of this equation is the new construction market.  Builders are buying parcels of land faster than a nail gun can shoot a nail!! Builders and agents who s...
By Lori Mode, Mode and Durham, Your Elk Grove Real Estate team
(Keller Williams Realty - Elk Grove, CA Homes for Sale)
Comments 0
3-4 Bedrooms | 2 Full Baths | 1728 SF | 1985 | 2nd Home??   Complete property details and pics! Perfect mountain living! Either everyday life in the mountains ~ or your own personal mountain retreat! Minutes from the Lake & Sly Park! 2 beds & bath upstairs, a bed & office downstairs w another ful...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 42
When we market, we must be in the right frame of mind and be able to focus on our subject matter.  We need to be clear-minded and think about nothing other than the topic that we are reducing to writing.  How do you clear your mind of all other thoughts? What works best for me is to focus on som...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 41
Whenever we receive a phone call for a market analysis, we always ask the caller where he/she found us.  We usually receive the same two answers, and they are either via a “postcard” or the answer is “we see you everywhere.” Whenever we hear the latter answer, I know that there are a combination...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 2
Solon real estate update for the week of 02/23/15-03/01/15 - During this week, there was a lot of activity in the Solon area real estate market, 10 new listings,  3 properties put back on market, 5 contingent listings, price change occurred in 5 listings,  and 3 properties were sold. NEW LISTINGS...
By Tammie White, Franklin TN, South of Nashville
((615) 495-0752 or
Comments 18
The Greatest Game Ever Played is based on the real life events of Francis Ouimet, an amateur golfer who was born into a poor immigrant family. Ouimet overcame tremendous odds to play in the 1913 U.S. Open. When he finally qualified, he went up against some of the toughest players in the game incl...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
Located in Holbrook Long Island, there's a lovely community that is run by a homeowner's association known as The Colony.   Here is the Community Profile brought to you as a courtesy by Lawrence "Larry" and Sheila, Real Estate Associate Broker and RE Salesperson:   The Colony is a 24 hour guard g...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
Comments 34
In the realm of strategic branding, the ultimate coup is creating and defining your own brand category and then becoming the “category killer” (think Kleenex, Scotch Tape, iPod). This is what you want to strive for in marketing luxury real estate: staking your claim on a market niche that is unc...
By Will Hamm
(Hamm Homes)
Comments 23
Here is something I have been working on for a while and finally have a company that will do it, we still may change a couple of things on it. What it it??? Well you can use it in the kitchen.  It can be use by kids, women and men.  It will hang on a suction cup. Do you have it yet? It will be fo...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 9
  Closed Single Family Homes For The Month Of February 2015 in Franklin MA   This has been an unusually extreme winter in New England, and the Franklin MA real estate market took it on the chin.  There was only one day in February that was above freezing, and it snowed every day throughout the m...