Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(The Ballen Companies, TBG, TBM, ASAN)
Comments 24
Paying for results vs. paying for frillsAs I travel and teach real estate agents about online marketing and internet lead generation, I'm often asked the same set of questions. I've decided to start sharing them in a series called Q & A with Lori Ballen. The Question:Do you have any a...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 33
Teamwork is a word that’s used, abused and is usually not exercised as one would expect it to be.  Every real estate agent is a member of a team, unless that agent is a one man/woman show.  Every real estate office can and should be referred to as a team, but is that how it actually works? I’d l...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 51
What is the job of a listing agent?  Most will say it’s to market, and I agree with that mindset.  The main focus is marketing, but to whom?  I’d like to think that most buyers have the common sense to attach themselves to a buyer’s agent before they begin their home search. Assuming most buyers...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
Realtors Lawrence "Larry" And Sheila SOLD another Condo at Leisure Village in Ridge Long Island. Buyers are out and about looking at 55 and over communities, and they like that this is a 24 hour guard-gated community. They also like that Leisure Village has a very active clubhouse hous...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 16
As Long Island Realtors, we have been asked by several Buyers: "Will You Tell Us Which Neighborhood Is The Best For Us"   Although we will show our Buyers any community they wish to see, we won't advise them which is the best. Besides the price of a home, the size of the home, or th...
By Ginny Gorman, Homes for Sale in North Kingstown RI and beyond
(Phillips Post Road Realty ~ 401-529-7849~ RI Waterfront Real Estate)
Comments 15
What Crowdtilt Will Do For Local RI Business   A local clothing store that has been a mainstay of Wickford RI main street for decades (7 to be exact!) turned to Crowdtilt (an on line crowd funding source) to raise money to salvage them from bankruptcy.  In less than a month over $150,000 was rais...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 33
This is a postcard that reflects one of Lorraine Kuney’s most recent sales.  She acted as a buyer’s agent for one of her sellers, after the seller’s home was under agreement.  I always provide a postcard for each of our listings that announces “just listed” and then “sale pending” and “closed an...
By Lance Owens (RS), Luxury Real Estate and Vacation Property sales
(LUVA Real Estate )
Comments 1
Aloha, Lance Owens (RS) here with LUVA Real Estate.  I have done many listing presentations, and at times it can be difficult to explain, in words how an online presence is and what it means to you.   So if I am going to talk to you about being online, I need to have you online!  Research also sh...
By Anna Banana Kruchten, Phoenix Real Estate Agent, CRB, CRS 602-380-4886
(Phoenix Property Shoppe)
Comments 27
What does 110 degree temperature feel like in Phoenix?   A fellow agent from NH, Scott Godzyk, asked me this question.  It got me thinking - what does 110 degrees feel like?  To a Phoenician 110 degrees is really not THAT hot. Seriously, it's just not THAT hot!  When it gets to 115+ degrees t...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 13
You know I preach all the time about staying in touch with past clients and sphere of influence.  I don't just preach it - I do it. Every Thursday morning.  A few years ago I wrote only occasionally, and not on the same day of the week. My list was growing, but slowly.  Once I started mailin...
By Kline May Realty
(Kline May Realty)
Comments 0
Hello all, Aimee here blogging on behalf of Kline May Realty and our family of agents. Feedback is important to us, and we'd love it if you'd review us on Google. Simply Google "Kline May Realty," and you will see a box to the right of your computer screen with a photo of our of...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
Why Your Carillon Lakes Home Isn’t Selling   If your Carillon Lakes home for sale isn’t attracting buyers for a few weeks, or even months, then you have a good reason to be worried.   There are several reasons why a home doesn’t sell. Some of these reasons are beyond your control, but the good ne...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 91
Is Respect in Real Estate Marketing important, or optional? Today when I was feeling a little miffed I started thinking about respect. And since I'm always thinking about real estate marketing, I started thinking about them together. You definitely want respect. You want people to keep their ...
By Waynette Hoover Araj
(RE/MAX Central Realty)
Comments 0
Denton NC Home for Sale - 8915 New Hope Beautiful one-level living country home in Denton, North Carolina! Located on a 1.30 acres of land in Southwestern Randolph County, this solid brick home features new roof, new heating, ventilation and air conditioning, replacement windows and an over-size...
By Sidney Kutchuk, Temecula Short Sale Specialist | 951-217-6745
(Temecula short sale specialist at Realty Works Temecula,CA)
Comments 3
How to Find the Best Tenants for Your Temecula CA Rentals   Having the right tenants has a lot to do with the success of a rental property investment. Both Temecula CA property managers and landlords agree to that. Good tenants don’t come knocking at your door just like that. You can actually pla...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 5
The only 3 ways to grow your business are as follows... 1 - Increase the number of clients 2- Increase the size of the transaction 3- Increase the frequency of each transaction and the monetary value of each client   Lets look at these... #1 - Generate more leads...increase the amount of buyers a...
By Deborah Laemmerhirt, CT, Ridgefield, Bethel,Kent,Brookfield, Newtown, Redding,Roxbury,Bridgewater, Luxury Homes, Water Front Properties, Equestrian
(Keller Williams Luxury Homes International)
Comments 4
How to Stage Your Candlewood Lake Home for Sale   One of the keys to a quick sale is proper staging. Successful staging can boost your Candlewood Lake home’s appeal and increase your chances of selling. The most important thing to remember when staging is to help potential buyers visualize themse...
By Darren Copeland, Darren Copeland
(Leader One Financial)
Comments 2
Real Estate and Video Marketing make the best sandwich and I should know...You see I grew up in Kansas City and we have the best BBQ hands down! One of my favorite places is Arthur Bryant's; where the perfect brisket sandwich is made with two slices of white bread, some BBQ sauce that my dad ...
By Teresa Ryan, Teresa Ryan
(Ryan Hill Realty)
Comments 1
Top Reasons Why Naperville Is NOT a Snobby City (Part 2)   Naperville was recently ranked the 4th “snobbiest” mid-sized city in America, thanks to a recent survey by real estate blog Movoto.     Their criteria was based on home prices, household income, number of private schools, number of countr...
By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 14
I love what Richard has to say about ActiveRain and why he's here.  If you're wondering about why so many people are blogging and commenting and "liking" and "following" here it's because it's about learning how to blog like a professional and also about the co...