Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 34
Before you send that letter to a prospect... stop and ask yourself this question: "How would I react if this letter arrived in my mailbox?" This is a rant resulting from the fact that I've been gnashing my teeth and snarling today. Why? Because I've come across three different a...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
            Are you like some home buyers who think they can get a better price from someone selling their own house?   Wrong!   Sellers who are trying to save the commission that a Real Estate professional would charge are not looking to save you the buyer money.    In fact, you may pay more if...
By Gerhard Ade, Real Estate with Confidence
(RSVP Real Estate)
Comments 17
The Long and Serious Newsletter For 43 months now, my main way of keeping in touch with my clients and sphere of influence has been my newsletter, called View from the Street. I write it myself from scratch and sometimes create the illustrations. The newsletters (repeated on my website) are usual...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 24
    Eric Buliung, the latest member of The Kuney Todaro Team, closed on 20 Tia Place in Franklin MA today.  It was sold by a buyer’s agent, and that’s how we like doing business.  However, the best part of this closing was when the buyer informed Eric that what attracted him to 20 Tia Place were ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 13
This was another busy week for The Kuney Todaro Team.  This is a sample of the closings that happened today and yesterday.  Add to that one at The Villas at Eagles Nest and Meadowbrook Height and it all totals another strong month.  Next week there's another one for Lorraine Kuney.  Lorraine...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 21
      Another Long Island 55+ Condo was SOLD courtesy of Lawrence "Larry" And Sheila And Again It's At...     Leisure Village in Ridge NY 11961 Search Here For Long Island Condos   This 2 bedrooms 1.5 baths Updated Baronet Condo at Leisure Village in Ridge Long Island had an attache...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley,, MD & VA Homes and Real Estate)
Comments 4
Bingo Ed Silva. Back in 1995 when the Internet became my marketing tool, the use of the infamous "I, me, my and mine" has been studiously avoided. Can't remember now where it was learned, but it's stuck.  See??? None in the above either. It's not always easy and the text oft...
By Eileen Burns, Real Estate Broker Ft Lauderdale/Miami/PalmBeach
(Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach)
Comments 4
Great post by Dee this morning.  time to chime in here and provide your sage comments to this discussion.  What is your feeling about history and the direction Realtors must take at the helm of the new company who acquired us?  Is it really WIIFM? We got this from NAR yesterday.  Now they want ou...
By Dee Toohey, Broker, ABR, AHWD, CIPS, FMS, ePro
(Innovative Realty Solutions Group)
Comments 1
We got this from NAR yesterday.  Now they want our help to build  How do you feel about this?  Read the article, then my comments below: wants members’ help to become No. 1   CHICAGO – Aug. 22, 2014 –® has had its ups and downs this year as it works to recla...
By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 1
  Contact info:Maria Holland | Re/Max Elite | 615-289-6056               1204 Buckhead Dr, Brentwood, TN 37027 $3,495/mo KEY FEATURESYear Built: 2002Sq Footage: 3307 sqft.Bedrooms: 4 BedsBathrooms: 3.5 BathsParking: 3 GarageLease Duration: 1 YearPets Policy: No Pets AllowedLaundry: In UnitProper...
By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 1
Contact info:Maria Holland | Re/Max Elite | 615-289-6056               8704 Ambonnay Dr, Brentwood, TN 37027 $167,500 KEY FEATURESYear Built: 2007Sq Footage: 1574 sqft.Bedrooms: 3 BedsBathrooms: 2.5 BathsFloors: 2Parking: 1 GarageLaundry: In UnitProperty Type: TownhouseDESCRIPTION NEW! NEW! NEW!...
By Dale Dresel, Maricopa City & Goodyear Neighborhood Realtor©
(HomeSmart Success, Maricopa & Goodyear AZ)
Comments 0
Maricopa Beautiful Pool Home for Sale in Tortosa $168,900  36551 W ALHAMBRA ST 4 Bed/2 Bath  1926 SqFt of living space MLS# 5072227   Maricopa Beautiful Pool Home for Sale in Tortosa       Beautiful home with very open and inviting floor plan. Spacious kitchen includes granite counter tops and st...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 5
We all know that gratitude can make you feel more appreciative, but did you know that it can also benefit your overall health? Here are five benefits of having an attitude of gratitude. 1. You’ll be less stressed. Grateful people tend to have lower anxiety levels. This is perhaps due to the fact ...
By Pete X-Investment to Luxury, Huntington Beach, CA -GRI-MCNE 714.459.2017, Outstanding Agent Referrals-Nationwide
(X Group Real Estate Advocates )
Comments 0
Bank Making It Impossible?     About to lose your shorts? Tired of working with B of A or similar? Bank's numbers will not work? We very likely could help bring a resolution that gets the deal done with much less stress!    For more info please contact us about a specific property ONLY in  Or...
By Robert Helmbrecht
(Weichert, Realtors)
Comments 3
What is a Theme, and why do I need one? A WordPress Theme is the collection of files that provide structure to your website. It will define the colors, layout and more. When you set WordPress up, it does come with a basic default theme, but for a professional website you will want one with a more...
By Chris Miller, MediaProsper Online Marketing
Comments 46
When I talk with people about social media, the subject always seems to come up: when should I be posting?   There are better times than others, but ... here's a better way to think about that question.   WHEN SHOULD YOU POST? There’s lots of research about when the most people are on Faceboo...
By Sidney Kutchuk, Property Management & Sales Experts 951-217-6745
(Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745)
Comments 1
Top 9 Things To Do For a Smooth Temecula CA Rental Move   Moving can be overwhelming because of all the tasks you have to cover. First on the list would be to talk with your Temecula CA property manager or landlord about your decision. Here’s a summary of the most important things tenants must re...
By Mark Bruno, Monterey Peninsula Home Team Leader
(Monterey Peninsula Home Team - Carmel, CA - Coldwell Banker)
Comments 4
Pacific Grove Ocean View Craftsman For Sale Search for similar homes for sale in Pacific Grove, CA. Listing Details Pacific Grove Modern Ocean View Craftsman314 8th Street Pacific Grove, CA 93950Asking Price: $1,595,000MLS# Coming SoonBedrooms: 4Bathrooms: 3.5Approx. Size:  2772 Square Feet (tota...
By Jim Paulson, Owner,Broker
(Progressive Realty (Boise Idaho)
Comments 51
People always want to use a home's square foot for the dollar to meaure it's value but since a home is not a commodity, every one is unique and therefore, it's value will be as well.   To illustrate this, I will go to an extreme.  The most expensive home per square foot is $226,775 ac...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
Carillon Lakes Home Safety Tips for Seniors   Carillon Lakes safety tips for seniors Senior homeowners often find the need to upgrade or renovate their homes to suit their changing needs. These changes may include easy and simple home safety improvements to reduce their risk of accidents and inju...