Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Mark Edwards, East West Realty
(East West Communities, Hampton Roads, Virginia)
Comments 3
REALTORS® Are Optimisitc About Home Sales in 2015 Lawrence Yun, the National Association of Realtor’s chief economist, unveiled his housing market forecast for 2015 and 2016 at the Realtor association’s annual conference in New Orleans last week. Yun predicts that sales of newly built single-fami...
By Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653)
(Austin Texas Homes, LLC)
Comments 7
This was inspired by my friend Greg Nino's post from yesterday, "What My Seller Had to Say About "Door Knockers". It made me think about some of the sillier marketing ideas I've heard over the years, and it reminded me of a larger marketing principle that I learned years ago. As a quick aside, I ...
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages Connecticut)
Comments 21
There are many four letter words, but there is A Four Letter Word We Need To Stop Using In The Real Estate Industry.  That four letter word is SLOW, and we need to eliminate this word from our vocabulary.  This is a message we need to be reminded of every year around this time, because this is th...
It's the conversation that your advertising firm and your marketing team doesn't want to have with you. It's the conversation your employees are having when you're out at lunch. Nobody gives a damn about your 90 years in the business. Nobody cares how long you've been around - if you can't get cu...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 16
There's an Expanded Ranch for sale In The Plainview-Old Bethpage School District, courtesy of Listing Realtors Lawrence "Larry" and Sheila.  ONLY $369,900! Featuring 4 Bedrooms, 1.5 Baths, Eat-In-Kitchen, Fenced Yard, Attached 1 Car Garage, Mid-Block Location, Level Landscaped Backyard, in a Perf...
By Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905, "Your Gateway to the Lake" Birkenfeld Oregon
(Vernonia Realty)
Comments 18
I"ll bet you thought that this was a post about weddings, right? Well, in a WAY it IS A MARRIAGE... Many listings that I've had for awhile (think older type babe, if you will) have had many suitors, but no one's made a proposal for one reason or another.  They weren't cute enough. They weren't yo...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 17
Until someone gets to know you or your company, you are an unknown commodity.  As a commodity you are just another ordinary real estate agent with no distinguishing characteristics. That is why it is so important to communicate your extraordinary promise of value through your packaging and your ...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 10
Sometimes even experienced real estate agents go through periods of decline in their business. For years things went well and they had all the home buyers and sellers they needed without making an effort to market their services. And now...they're wondering why other agents seem to have plenty of...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 28
    Land in the Franklin MA area is difficult to find.  All of the large parcels are developed, and my retired builders had most of them.  It’s now time to go “West.”  I’m mailing this postcard to land owners in towns west of Franklin.  I did this previously for a builder of mine before the marke...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 15
Today's post is a suggestion from Harry Morris, who wrote that he sees a whole lot of people being confused about the difference between "then" and "than." Of course the meaning is VERY different. Then has an element of time. It can mean "next," or "at that time." For instance: "Back then I had n...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 9
Thanks to Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 for suggesting my research for today: The difference between affect and effect. This is a pair or words I thought I had down pat, until I read something to the contrary that made me think perhaps they were sometimes interchangeable. ...
By Jay Mecray - (480) 256-9771, #JayMecray #CommercialRealEstate #Arizona #Phoenix
(Arizona Property Solutions)
Comments 1
Warehouse For Lease Phoenix AZ     Contact: Jay Mecray Phone: 480-256-9771 Email:  Jay@AZ-Property-Solutions.com #JayMecray #WarehouseForLease #RealEstate #CommercialRealEstate #ResidentialRealEstate #Arizona #Phoenix #Chandler #Mesa #Gilbert #Tempe #Scottsdale #Ahwatukee #ParadiseValley Warehous...
By Arbie Turner, Realtor
(Keller Williams Realty)
Comments 1
Walnut Creek Subdivision Tour Indian Land, SC Fort Mill Homes for Sale from Arbie Turner Homes on Vimeo.   The Arbie Turner Homes team would like to welcome you to a tour of Walnut Creek subdivision.   Walnut Creek is new neighborhood in Indian Land, SC off Hwy 521 only minutes from the Ballanty...
By Christian Penner, Your Mortgage Banker - 561-373-0987
(The Christian Penner Mortgage Team)
Comments 0
Real Estate News International | Italy24: Housing prices set to fall in 2015, says Nomisma Despite the timid signals of recovery in transactions in the residential real estate market, prices are set to fall this year and at least for all of 2015 as well (in an albeit limited way). Unless the eco...
By Ann Marie Clements, Montgomery County & Frederick County
(Remax Realty Group)
Comments 14
When we list a house everyone is so excited, the seller and the agent. It is a new relationship and both sides think it is going to be great...and it will be if you communicate. Here are 11 easy ways to keep the seller happy (if the seller is happy we are happy) and keep in touch so that your rel...
By Jenna Dixon, Associate Broker - Let's Talk Atlanta Real Estate
(DRA Homes (Atlanta, GA))
Comments 64
Are you still looking for a way to build a niche?   If you aren't, there can only be one of two reasons, you have already successfully built one OR you don't have a great system in place and you gave up! Whether it's geographical, like a farming a neighborhood or a zip code OR property type OR ho...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 3
The rest of year I am going to do everything I can to get your 2015 off to a great start... I will be resharing some of my most popular articles... I want to see you sell a Luxury Home or two next year...it will change your life and business..  Luxury Home Buyers - Looking For In A Realtor If sel...
By Courtney Cooper, 206-850-8841
(All Seattle Homes for Sale: CooperJacobs.com)
Comments 56
Real Estate Press Releases To Increase Your Business: It's been almost two years since I wrote the last tutorial on writing a real estate press release, so it is time to update it with some more current ideas.  Writing press releases is part of Cooper Jacobs Real Estate's marketing plan and we re...
By A Timeshare Broker, Inc
(A Timeshare Broker, Inc.)
Comments 0
Garden Views Realty, Inc.Kinn Tutas, Lic. Real Estate Broker1106 Brick Road, Winter Garden FL​866-655-2919   ResalesDVC.com Resale Listings App NOW AVAILABLE never miss your perfect ownership again!   Smart Phone Push Notifications for your exact DVC wants.    GET YOURS TODAY!     Do you prefer e...
By Jackie Orr, Addison Wolfe Real Estate Agent, PA & NJ
Comments 3
Yes, I do sell that style house!   Have you found that, at times, your success in listing/selling a certain style of home might work against you? For example, a potential new listing has found its way to you - but the Sellers express concern that while they know you are successful at selling... s...