Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Kyle Reyes
Comments 79
Man, there are a LOT of people hating on Millennials these days.I didn't even realize just how bad it was until the article I published last week - With the Rise of the Millennial Comes The Fall of the Suit.I'm not sure if it's anger, jealousy or perhaps ignorance.  But there seems to be a lot of...
By Mike Ouellette
Comments 26
For the past 9 years I've been playing professional hockey around the world. So how does a Canadian kid crazy about hockey end up in Hawaii of all places? Well, there's the the obvious answers of beaches, weather, surfing, palm trees, and adventure... but the driving force above and beyond all th...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 106
 If you want to be top of mind in your luxury real estate marketplace, you have to be the most knowledgeable agent in your area.   As we used to tell our clients, when asked why they should work with us and sign an exclusive representation, “we know where the bones are buried.”   This meant that ...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant - http://sarahcolevaondemand.com/)
Comments 10
 When you expose your clients' listings to social media audiences, don't forget to have your assistant or whoever helps you in keeping track of things, do a detailed report for your Sellers.  Not everyone thinks to do this.   For example, I recently did a listing blast.  This is something I do fo...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
Walk into this Cool 3 Bedroom 2 Bath HUD Home in Laveen with a nice backyard. This Cool 3 Bedroom 2 Bath HUD Home in Laveen offers a split floor plan with large secondary bedrooms. Kitchen in this Sweet 3 Bedroom 2 Bath HUD Home in Laveen opens up to the family room. This Cool 3 Bedroom 2 Bath HU...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 20
Millennials, I Have One of Them, Still Learning to AdaptOh the ever changing real estate world, it is a moving target and keeps us agents on our toes. The newest group of buyers is the Millenial Generation. They will be the biggest entry into the real estate world over the next few years. I had o...
By Janet Kuehn- Charleston SC Homes Call 843-225-8890, Charleston SC Homes
(Southern Breezes Realty)
Comments 5
Goose Creek SC Home For sale - 214 Francis St    You will surely love coming home to this stunning Goose Creek SC Home for sale! This amazing traditional-style real estate property is positioned in the desired neighborhood of Pineview Acres! Nestled on a 0.28 Acre lot with 1,458 sqft of living s...
By Fred Griffin, Licensed Florida Real Estate Broker
(Frederick Griffin, Licensed Real Estate Broker)
Comments 135
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 26
   There are two relatively new practices which I admit that I don't fully understand.Real estate yard signs have been cropping up with riders that say "Coming Soon." I'm not sure what stage of the listing process those Coming Soon houses are in, but no one can find them in the MLS. So I suppose ...
By Richie Alan Naggar author of books on Life-Love-Intimacy-Purpose, + Real Estate too! Pearlsforthesoul.com
(People first then business! Ran Right Realty Riverside, Ca)
Comments 6
I have a dream client. He has savvy, ethics and is focused as well as educated and open to reason. Whats not to like? Nothing! However, we do have different opinions. I noticed this right off. We are of like kind so I am really getting a glimpse of myself as he is doing the same when we interact....
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 14
This is just a follow up blog post on my direct mail marketing campaign for land for Eric Buliung, one of my team members who works with builders.  One of Eric’s builders has a “land bank” scenario and when an individual lot call comes our way, Eric’s builder signs a purchase and sales on it.  I ...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
Here is a quick review of most real estate coaches methods and what they have to offer...There is an alternative option which I cover in this video... Vdeo - The Only Training You NeedFree Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh 
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
I’ve frequently mentioned that we market to buyer agents because they have the buyers.  It’s just common sense.  We are listing agents and without the cooperation and participation from buyer agents, we would never move forward.  We would be treading water.Agents like to do business with other ag...
By Keith Stonehouse, Franklin Title Agency
(Franklin Title Agency, LLC)
Comments 0
HOW REALTORS ARE FOUND, series finale   Join us This Thursday, May 28th in Birmingham at Big Rock with Frederick Dudek and Kiley Kaplan from List My Biz Locally who will be speaking about: Online Attraction Marketing and Client Retention Strategies. How to be found in local search Leveraging Mob...
By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 0
Click here to see more pictures and detailed information.     Schedule a Showing Orlando Homes for Sale Orlando Homes for Sale Search for Homes on MLS Homes Close to Where You Work Avoid Foreclosure What is Your Home Worth? Torey Eisenman Broker Benchmark Real Estate Group, Inc 407-230-6836 Ques...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
 Private groups on Facebook are very inspirational, especially when the roster is filled with “like-minded” real estate agents.  General communication and sharing of what one is presently doing to create business can be very powerful to others.  No two real estate agents will perform the same tas...
By Lori Ballen, Digital Marketing Strategist
(The Ballen Group Real Estate Network, The Ballen Method)
Comments 2
by Lori Ballen, Digital Marketing Strategist, Specializing in Search and Social The call to action is defined as an instruction to aiming to incite an instant response from the target audience. They include “call now” or “click here” it leads the reader to take some action. Let’s now look example...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
Picturesque Setting In Dix Hills Long Island is what you will find on Villanova Lane at this Sprawling Ranch nestled in the Top-Rated Half Hollow Hills School District #5.                                                                 Priced at $790,000Outstanding tranquil setting positioned on ...
By Hella Mitschke Rothwell, Hawaii & California Real Estate Broker
((808) 226-1095 or (831) 626-4000)
Comments 16
Have I mentioned on my California blog that real estate is off the charts? Well, the same thing is happening here in my Hawaii brokerage. I will be writing about my new listing here early next week.In the meantime, check out the fabulous lychee tree in my backyard here in Mililani on Oahu. And th...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 2
6 Tips on Moving to a Lakeland 55+ Communities Real Estate on a Budget Moving to a new home can be both stressful and costly. But after getting your home sold by a Lakeland 55+ communities real estate broker, this is the inevitable next step. Thinking of your move early on can potentially help yo...