Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 4
  One sure and empirical statement that can be made about the real estate business is that there are always those who figure out ways to trick a transaction into their favor. While not particularly new, here's one of those tricks that has been rediscovered by sellers, and how those sellers are at...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant -
Comments 25
 When you expose your clients' listings to social media audiences, don't forget to have your assistant or whoever helps you in keeping track of things, do a detailed report for your Sellers.  Not everyone thinks to do this.   For example, I recently did a listing blast.  This is something I do fo...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
A great way to meet Luxury Home Clients is in an Open House...Here are some quick tips on how to capture them as clients... Video -Luxury Open House LeadsFree Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 28
Millennials, I Have One of Them, Still Learning to AdaptOh the ever changing real estate world, it is a moving target and keeps us agents on our toes. The newest group of buyers is the Millenial Generation. They will be the biggest entry into the real estate world over the next few years. I had o...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 1
Top 4 Possible Hidden Dangers in a Carillon Lakes Community Home Danger is just around the corner. In fact, they can even be right inside your Carillon Lakes community home. Sometimes they are obvious, but most of the time, they can be perfectly hidden in plain sight that you won’t even suspect t...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 26
This is just a follow up blog post on my direct mail marketing campaign for land for Eric Buliung, one of my team members who works with builders.  One of Eric’s builders has a “land bank” scenario and when an individual lot call comes our way, Eric’s builder signs a purchase and sales on it.  I ...
By Doug Buenz, The 680 Group
(Venture | Sotheby’s International Realty)
Comments 0
7 Best Tips to Keep Your Pleasanton Home for Sale Pest-FreeA clean and pest-free home is not just essential to your family’s well-being. It is also an important factor especially if you are planning to put your Pleasanton home for sale on the market. Potential buyers will surely be turned off wit...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 0
Top 6 Things to Do When Viewing Homes for Sale in South Tampa Area One of the important stages of buying a house is the viewing. Some people spend only 20 minutes viewing a property that is going to be their home for many years. Sadly, they live to regret this. When viewing homes for sale in Sout...
By Deborah Laemmerhirt, CT, Ridgefield,Wilton,Greenwich,NewCanaan, Brookfield,Newtown,Roxbury,Bridgewater,Washington,Sherman, Luxury Homes,WaterFront,Equestrian,NewConstruction
(Keller Williams Luxury Homes International)
Comments 1
Top 6 Inexpensive Kitchen Upgrades for Your Lake Zoar Real Estate The kitchen is oftentimes used as a gathering area in most homes. Family and friends come together in this spot close to where meals and appetizers are being prepared. Indeed, it is a place where families spend significant amount o...
By Alicia Ale, Realtor Miami Florida Luxury Homes
(Miami Riviera, llc - Real Estate & Inmobiliaria)
Comments 0
5 Exciting Ways to Spend Summer Near Key Biscayne Waterfront Condos  Almost everyone would agree that taking a long, relaxing vacation near a beach is an awesome way to spend summer. An idyllic island with long stretches of glowing white sand is just about everyone’s dream vacation destination. B...
Fun Summer Activities Near McDowell Mountain Ranch Homes Scottsdale AZ When you think of Scottsdale AZ this summer, do you imagine a dry, barren desert and scorching heat? Not for residents of McDowell Mountain Ranch homes! Locals of Scottsdale have a secret they want to share to visitors and tho...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 0
Prominence: The Hottest New Community of Luxury Homes Along 30A Nestled between Camp Creek and Deer Lake State Park on the north side and south side of Scenic Highway 30A, and adjacent to Watersound Beach on the east side, The Town of Prominence is set to be the next most sought-after location fo...
By Art Welch, Broker
(Realty World Superstars)
Comments 2
What a Sweet 4 Bedroom 2 Bath HUD Home in Buckeye with four bedroom, two bathroom home with a three car garage located in Westpark. This Sweet 4 Bedroom 2 Bath HUD Home in Buckeye has so much to offer. Entering this Sweet 4 Bedroom 2 Bath HUD Home in Buckeye you have a very open living room and t...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 9
There’s always good news and bad news in the real estate business.  This is good news for me, and most likely, it will be taken as bad news for most offline marketers who use direct mail marketing.Postage, as of May 31st, will increase by one cent (.01) and that means each postcard will cost .35 ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Picturesque Setting In Dix Hills Long Island is what you will find on Villanova Lane at this Sprawling Ranch nestled in the Top-Rated Half Hollow Hills School District #5.                                                                 Priced at $790,000Outstanding tranquil setting positioned on ...
By Ron Barnes, "Most agents claim they're #1 - I THINK YOU'RE #1!
(Associate Broker at Berkshire Hathaway Home Services Georgia Properties)
Comments 2
A couple of years ago, I was doing a little maintenance in my neighborhood. Actually, I was trying to keep the kudzu from getting any worse until my neighbor got moved in, which is a common southern chore.I happened to be on the side of a very steep hill. Four ladies came driving down the hill in...
By Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA
(Winston Realty, Inc.)
Comments 4
Laura Foreman, shared this post that can be utilized now and in the future. This collection of data can also benefit buyers or sellers as well as other Realtors or colleagues. It is detailed and right to the point. This will certainly give the reader an upper hand to help in this very competitive...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant -
Comments 4
When it comes to presenting a luxury listing on Facebook I do things a little bit different.  First, I upload the listing as an album on Facebook.  I put all photos in, BUT I leave out a very important piece and that is the price.  The price is found when one clicks on the link to the website.  T...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 2
Top 6 Tips for an Easy Move to Your South Tampa Home Once you have found your dream home among the many homes for sale in South Tampa area, the next task is to make the move. This chore can present the organizational challenge of a lifetime. This can be really daunting because you are packing you...
Inzopa has been helping consumers find the right mortgage professionals to work with based on data for over a year now. The Inzopa network is now dominating mortgage related search results on Google.How would you like to show up on the first page? What's your gameplan for inbound marketing? Check...