Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
The winter real estate market of 2015 in Franklin MA has been as painful to real estate agents as having a tooth extracted without Novocain.  As with most dental work, the pain does fade away; and, so too, will this real estate market improve. My mission during this paralyzing period of time has...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
Helping Seniors Move into Lakeland 55+ Communities Homes   Some of the children of seniors who are about to move to their own home seek for the advice of Lakeland 55+ communities real estate brokers on how to make the move as smooth and as less stressful to the seniors as possible. The change of ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 5
Lakebridge Club is a 24 hour guard-gated Condo community in Suffolk County Long Island Zip Code 11754.  As a courtesy, Lawrence “Larry” & Sheila, Real Estate Associate Broker and RE Salesperson are bringing you the following Community Profile of this North Shore complex: You can reach this non-ag...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 8
A post on LinkedIn this week challenged real estate professionals (and others) to state their USP – their Unique Selling Proposition. Some cited added expertise in some area, such as home construction, staging, etc. Others only mentioned honesty and integrity. One coach chimed in to say “Don’t ta...
By Chris Gurnee
(ALLPRO REAL ESTATE )
Comments 0
  If Your #Property Has Been On The #Market For Years and Is Not #Selling? - Perhaps It's Time To Do Things Differently! Check Out Our WebSite if You Have Any Questions on How We Work. http://www.listinginwa.com/sell/
By John Helmick, Success Coach & Home Inspection Co. Owner
(John Helmick Success & Ohio Property Inspection Services)
Comments 16
BOOM!  It's the middle of February already! I KNOW!  You are as sick as I am hearing about GOALS! But really...are you still rocking your goals for 2015? It seems like the first of the year, we always get bent on setting new goals for the year ahead.  This is all good...but if you are like me, I ...
By Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC, Small Office, Big Service
(Waters Realty of Brevard, LLC)
Comments 170
I just had a guy stop by my office about an hour ago to promote his printing and business card business.   I was busy but  I took his card .  Later on I went to the web site on the card. The web site was functional although not too impressive.   My attention was drawn back to the business card he...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 64
Can You Have Too Many Counter Offers? A counteroffer is actually a rejection of the offer from the other party and a counter proposal back to them. Some sellers and buyers go back and forth many times. As an agent in Clarksville TN it is my job to help keep all this negotiating straight and to ad...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
These "Pocket Listings" are extremely valuable to you when working in the Luxury Home Market. What makes these pocket listings so valuable is that it makes you very unique from all the other Realtors in that you have homes that Luxury Home Buyers can look at that no other buyers can. This is a hu...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 33
Photo from Vogue Magazine Insert, March 2015, 18K gold watch If you are interested in “owning” the lion’s share of business in your luxury real estate market, or a niche therein, one phenomenon to avoid at all costs is commoditization.   You know you are on a slippery slide to becoming a commodi...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
Top 6 Tricks to Conceal Flaws in Your Carillon Lakes Community Homes   For a home seller, it is crucial that homes for sale in Carillon Lakes Community look amazing not just in photos but also during showing. In reality though, we all know we don’t have perfect homes. Flaws, unappealing features,...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 1
4 Common Short Sale Myths Debunked by Lakeland FL Short Sale Agents   For some homeowners, a short sale might be the best possible option offered by Lakeland FL short sale agents. But others don’t agree immediately because of the many misconceptions surrounding this process. People fear what they...
By Tamra Lee Ulmer, FORCE~NRBA ~ Over 1000 REO Assets SOLD!
(Arizona Resource Realty)
Comments 1
405 E. Chateau Circle Payson , AZ 85541 Beautiful Home In Payson Northeast! Home   Virtual Tour   Photo Gallery   Property Map   Financing   Request Showing   Contact Me   Tamra Lee Ulmer A-REO BROKEROffice: 928-474-2550: Mobile: 928-978-5180: Price : $164,800.00 Bedrooms : 3 Bathrooms : 2.00 Sq...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 1
Defining "Luxury" with 30A Luxury Homes   There can be a number of words that can cross your mind when trying to define “luxury” but one look at 30A luxury homes would make you understand what that means without having to think of a single word. These homes are a visual treat. It’ll make you wond...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
Shaker Heights real estate update for the week of 02/25/15-03/03/15 - This week, there was a lot of activity on the Shaker Heights real estate market, 14 new listings, 3 listings were put back on market, 11 contingent listings, price was changed in 11 listings, and 7 properties were sold. NEW LIS...
By Deborah Laemmerhirt, CT, Ridgefield,Wilton,Greenwich,NewCanaan, Brookfield,Newtown,Roxbury,Bridgewater,Washington,Sherman, Luxury Homes,WaterFront,Equestrian,NewConstruction
(Keller Williams Luxury Homes International)
Comments 3
Top 5 Things to Do Before You List Your Candlewood Lake Home   The decision to sell your Candlewood Lake homes may not be an easy one. There are several things that you have to remember if you are preparing your home for the market. Keep in mind that you only get one chance to make a great first ...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 0
Top 5 Ways to Attract Potential Buyers to Your South Tampa Home   Putting up your home for sale in South Tampa area is not an easy undertaking, especially with the current economic state. If you want to sell your home successfully, the first thing that you have to do is to attract potential buyer...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 27
That's what potential clients here on Long Island's North Shore Said... No, I Don't Want To Do It!   Homeowner: We are not going to pack away our personal items.   Larry: Okay, but remember you want to sell this house as quickly as possible, and the goal is to be able to get as many people as pos...
I'll never forget one of my favorite meteorologists.  I was producing for a small television station and he was perhaps one of the coolest guys I'd ever met.  Not a bad bone in his body. He was a man of routine, to say the least.  Every single day, when the 6pm news wrapped up, he walked to a lit...
There are few positions in life that give you a better opportunity to learn about business than tending bar. I'm not talking about what you learn about inventory and slinging drinks. I'm talking about the deep, dark, tell-all that business owners will share with the friendly neighborhood bartende...