Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Jenn Hart, Richmond, VA, REALTOR®, 804-317-7997
(Jefferson Properties)
Comments 39
Recently I challenged myself to host a networking event in my area.  It would be a great way to get myself out in the community while also connecting local professionals.  Good idea, right?  The devil is in the details: How was I going to set it up?  Whom would I invite?  Where would I hold the e...
This is a game changer.  You're going to want to share it with everyone who does video. And everyone who does NOT yet do video.  Then kick their butts a little and tell them why they should be using it. For the first time, Facebook has passed YouTube for the nuber of video views on desktop.  In A...
By Richard Zaretsky, Florida Real Estate Attorney
(THE ZARETSKY LAW GROUP P.A. - Board Certified Real Estate Atty and AUTOMATED LAND TITLE COMPANY)
Comments 2
On September 30th the Consumer Financial Protection Bureau - created under the sweeping Dodd Frank Act - showed it is continuing its campaign to penalize violations of kickback schemes in the real estate industry. Citing illegal quid pro quo referral agreements as being a violation of RESPA, it s...
Do you really want people to do business with you...or do you just want to say that you own a business?   It's a fair question.  Perhaps it's a question you never thought you'd be asked...but it's still a fair question.   Allow me to explain.   We have the unique privilege of working with all sor...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 36
                                          This Free Market Analysis message will be seen online and offline via many different sites and sources.  My day started by posting this chart on Active Rain.  From there, I posted it on my website www.todarosellsfranklinma.com and then I posted it on Goo...
By Patricia Feager, MBA, GRI, Cert Negotiations Expert, Military Relo Prof, The Little REALTOR® That Could
(Keller Williams Realty)
Comments 34
  The holidays are just around the corner. Magazines are now flooding into my mailbox with all kinds of gift previews and enticements to buy for holiday gift exchange. Strangely enough, these are magazine companies I never saw before or ordered from either. But that's not the point. For amusement...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 5
If you are now ready to move to a 55 and Over community in Nassau County Long Island, The Seasons in East Meadow may be what you are looking for. Here is our Community Profile presented as a courtesy by Lawrence “Larry” and Sheila, Real estate Associate Broker and RE Salesperson: Located by Fron...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 15
This question came up again today, when I read the intro for a post on a LinkedIn group. It said "head over heals..." OUCH!! That's not much different than "...waist your time on..." or "need to reign in..." or "selling there house" that I've seen on other posts.  If the writer is someone I know ...
By Dale Dresel, Maricopa City & Goodyear Neighborhood Realtor©
(HomeSmart Success, Maricopa & Goodyear AZ)
Comments 0
***GREAT WINTER SPECIALS!*** Maricopa Affordable Corner Lot Home for Sale in Senita   42929 W ELIZABETH AVE MARICOPA AZ 85138 $125,000 | 3 BEDROOMS | 2 BATHROOMS | 2 CAR PARKING | 1816 SQUARE FEET | MLS: 5179828 Maricopa Affordable Corner Lot Home for Sale in Senita   Immaculate and upgraded 3 b...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 13
 Consistently staying in touch with your sphere of influence through a blog and/or a newsletter can reap a steady flow of referrals from those who already know you and also engage your prospects.   But, what is the secret that the most successful luxury real estate marketing professionals know a...
By Rebecca Gaujot, the GO TO REALTOR, Lewisburg WV Real Estate, Greenbrier County
(Coldwell Banker Stuart & Watts Real Estate)
Comments 11
Ranch House for Sale, BR/2BA in White Sulphur Springs WV 24986   Move-in Ready Ranch, 3BR/2BA in White Sulphur Springs WV is looking for a new owner.  This modular 1200 sq.ft. ranch house has 3BR, 2BA, washer, dryer, refrigerator, dishwasher, kitchen pantry, water softener, central a/c, and well ...
By Eileen Burns, FL Luxury Homes Hollywood Lakes,Golden Isles/Beach
(Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach)
Comments 1
Active Rain Newbie Posts Oct 13-19, 2014 by Eileen Burns Real estate (buying and selling  properties) is on fire in Hollywood, Fl and nationwide.  Active Rain is "the platform" to share nationwide tips on what is working today in our markets. Timely first blog posts from our New members are inclu...
By Nancy Blaker Weber, Wright Bros. Real Estate
(Wright Bros. Real Estate)
Comments 2
I have been living here  in Nyack for over 25 years, and have often heard the term Rivertowns used to refer  to our little area  by the banks of the Hudson. So what exactly does the term refer to? After consulting numerous sources I have an answer.The Rivertowns are a group of  villages and  town...
By Jay Mecray - (480) 256-9771, #JayMecray #CommercialRealEstate #Arizona #Phoenix
(Arizona Property Solutions)
Comments 2
One Acre Residential Lot For Sale Gilbert     Contact: Jay Mecray Phone: 480-256-9771 Email:  Jay@AZ-Property-Solutions.com #JayMecray #CommercialRealEstate #Phoenix #Arizona One Acre Residential Lot For Sale Gilbert Listed at $249,000       Send To   Subdivision Gilbert AZ Category Land For Sale...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 6
There are Condo communities on Long Island's North Shore in Northport. Here are the communities brought to you as a courtesy by Realtors Lawrence "Larry" and Sheila Agranoff. All communities in Northport are serviced by the Northport-East Northport School District #4. The Colony Club: Opened in ...
By Kaycee Wegener
(Rentec Direct )
Comments 3
While going through the Rentec Direct Blog archives I stumbled upon a gem of message written by the Rentec Direct’s President, Nathan Miller, examining the importance of treating your tenant as a valued customer.  With years of customer service and public relations under my belt, the idea resonat...
By Charles Stallions, 800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.
(Charles Stallions Real Estate Services )
Comments 0
Pensacola Florida 32514:  Chinese buyers may want a 'feng shui contingency' An upswing in Asian buyers may bring a new wrinkle to some transactions, as a few Chinese buyers want to study a home's "energy flow" before closing. Read more.     Click Here to Sign up for our Newsletter, request aa App...
Chances are, most of the people who read these blogs do so because they want knowledge.  They're hungry to learn and they're hungry to grow. So when you hear the "experts" talk about all of the bells and whistles of SEO (search engine optimization), you get excited.  You pull out your wallets.  B...
By Ron Barnes, "Most agents claim they're #1 - I THINK YOU'RE #1!
(Associate Broker at Berkshire Hathaway Home Services Georgia Properties)
Comments 36
I saw a post several days ago about do's and don'ts in real estate. Generally I agreed with the content until it was mentioned that when choosing an agent, the public would be best served to avoid anyone using an actual paper contract. Carrying a file folder is tantamount to showing clients aroun...
By Bryan Robertson, Broker, Author, Speaker
(Catarra Real Estate, Inc)
Comments 40
Generating leads is the key to surviving in real estate.  Without leads, what's the point? Some agents are better than others and many pay someone to generate leads for them.  This is why many of us pour money into syndicators and other services.  Hey, whatever gets the job done.  Here's what I w...