Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 2
There was medium activity on the Solon area real estate market this week, 9 new listings were added to the market, 3 properties were put back on market, 8 listings remained on market from previous weeks, the price was changed for 14 of the listed properties, there were 4 sales.NEW LISTINGSHouse l...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 29
Finding a niche in your luxury real estate practice where you can dominate is a daunting task, especially if your marketplace is crowded with competing agents.  It requires thinking outside the proverbial box. Here is an example of out of the box thinking If you were to open a bakery/pastry shop ...
By James Hoff
(Bullock Russell Real Estate Services)
Comments 28
We are all here to sell houses and most of us just want to close as many deals as we can each year.To this day, I don't understand the reasoning behind listing agents that only put ONE photo on the MLS to advertise their property. To market a property the correct way, you'll need more than that f...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
Another Suffolk County Long Island Condo was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and Real Estate Salesperson. Again it's in Coram Long Island. This was a 2 bedroom 2 bath Ranch Floor Plan that we SOLD in Bretton Woods. The Buyer liked that this All-Age Condo was pet ...
By Tamra Lee Ulmer, FORCE~NRBA ~ Over 1000 REO Assets SOLD!
(Arizona Resource Realty)
Comments 8
919 N. Easy Payson, AZ 85541 Adorable Home in Payson North! Home   Virtual Tour   Photo Gallery   Property Map   Financing   Request Showing   Contact Me   Tamra Lee Ulmer A-REO BROKER Office: 928-474-2550: Mobile: 928-978-5180: Price : $89,000.00 Bedrooms : 2 Bathrooms : 2.00 Square Foot : 1,15...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 16
 There are times when everything during a home buying or home selling transaction that work out exactly as planned. This is something I like to call... Little Moments Like This. Here are some of those little moments... 1. First-time home buyers who can't believe they are actually out of their par...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
Comments 40
When coming up with a brand name for your personal luxury real estate brand or company brand, it is important to examine all the connotations a brand name may have that are both positive and negative.  A good brand name is one that exudes quality in luxury real estate.  Here is an example:  The n...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 16
This is a postcard that will be mailed to 7,650 single family homes in Franklin MA offering a Free Market Analysis from the agent who is currently leading the way in closed transactions in Franklin.  This postcard can be found online and now it will be mailed to complement the online with offline...
By Buffini and Company
Comments 12
Life can present us with some pretty big choices. Should we start a business? Relocate? Have a family? We agonise over these decisions and the pressure to choose wisely can feel overwhelming. If we take the wrong path or fork in the road, will we fail? The truth is, however, that success doesn’t ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 22
This was a day of learning, and what better “dynamic duo” than to attend a “Realbird” webinar with “Katerina Gasset” as the keynote speaker.  Katerina never disappoints!  One topic was “Take Back Your Listings.”My team members are listing agents.  That’s our focus.  I do the marketing which inclu...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 1
Make Going to Open Houses Simple and Fun in Sandpiper  Ever wondered how you’re supposed to act and if it’s a good idea to talk with a Lakeland 55+ communities real estate agent whenever you’re in an open house? This part of house hunting is not like going to the mall and shopping. You have to fo...
By Michele Smylie Clark, ,#480-390-4182,
Comments 0
No silly not this property, this one sold for $622,500 5/6/2014look below. No need to remodel this one, remodeled and move in ready with detached guest house. Don't miss this investment opportunity in Pinnacle Peak Country Club, large corner lot with plenty of room, and endless possibilities.  (I...
By Alan Gross
(PrimeLending, A PlainsCapital Company)
Comments 0
Would You Do A Video Like This For Your Listing?There are lots of different ways to market properties. Videos are a great way to get good Google juice and attract potential buyers.A lot of videos are pretty standard but some are definitely different.This certainly falls under the different catego...
By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 3
Charming home all on one level with unfinished basement & garage. Expansive back deck overlooks scenic back yard. Large shade trees, total privacy & serenity.  529 sq ft of expansion space in basement if desired. Excellent condition. New flooring. Make an appointment today!
By Spirit Messingham, Third Generation Full-Time Realtor® 520 471-6900
(Tierra Antigua Realty)
Comments 2
Conducting open houses is still a great way to promote a listing you represent, get traffic to the property, feedback from both potential buyers and clients, and promote yourself to obtain new business.If you only do one thing to market your open houses, remember to add them into the local MLS! I...
By Carol Clawson
(Keller Williams Realty of the Palm Beaches)
Comments 0
Home prices in Palm Beach Gardens declined nearly five percent in March, 2015 providing wonderful opportunities for serious buyers.At the same time the number of sales are soaring and inventory is declining.  While it is still very possible to find Palm Beach Gardens buyers a perfect home, the sa...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 7
 RE/MAX of New England announced the top 25 teams for the month of March 2015.  The Kuney-Todaro Team ranked #6 in New England and #4 in Massachusetts for that month.  The market is in dire need of more inventory, and the team members are digging deeply to secure fresh inventory in this extreme s...
By Rich Barker, Rich Barker Keller Williams Realty Luxury Homes
(Keller Williams Arizona Realty)
Comments 0
This 4 Bedroom Home For Sale in Casa Privada features 4 Bedrooms and 2.5 Bathrooms with 3,026 Square Feet and a lot size of 7,405 Square Feet. The front of this 4 Bedroom Home For Sale in Casa Privada has well-groomed gravel and beautiful palm trees and features a 3 car garage. The backyard of th...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 9
A picture is worth 1,000 words. I mean $1,000!Now when listing is at $300,000 - should we not expect at least 30 pictures if not more?I am with you James Hoff , one is not enough! Never! We are all here to sell houses and most of us just want to close as many deals as we can each year. To this da...
By Teresa Ryan, Teresa Ryan
(Ryan Hill Realty)
Comments 2
Algonquin IL Home for Sale - 1409 Lowe Dr      Amazing Algonquin Home For Sale. Fantastic water-view home. Great opportunity to own this charming home with spacious rooms. Sold AS-IS - All information is deemed reliable but not guaranteed. Insured Escrow $1,760.   Overview Maps Photos Features M...