Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 3
Thanks to Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 for suggesting my research for today: The difference between affect and effect. This is a pair or words I thought I had down pat, until I read something to the contrary that made me think perhaps they were sometimes interchangeable. ...
By Jenna Dixon, Associate Broker - Let's Talk Atlanta Real Estate
(DRA Homes (Atlanta, GA))
Comments 64
Are you still looking for a way to build a niche?   If you aren't, there can only be one of two reasons, you have already successfully built one OR you don't have a great system in place and you gave up! Whether it's geographical, like a farming a neighborhood or a zip code OR property type OR ho...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 3
The rest of year I am going to do everything I can to get your 2015 off to a great start... I will be resharing some of my most popular articles... I want to see you sell a Luxury Home or two next year...it will change your life and business..  Luxury Home Buyers - Looking For In A Realtor If sel...
By Courtney Cooper, 206-850-8841
(All Seattle Homes for Sale: CooperJacobs.com)
Comments 56
Real Estate Press Releases To Increase Your Business: It's been almost two years since I wrote the last tutorial on writing a real estate press release, so it is time to update it with some more current ideas.  Writing press releases is part of Cooper Jacobs Real Estate's marketing plan and we re...
By A Timeshare Broker, Inc
(A Timeshare Broker, Inc.)
Comments 0
Garden Views Realty, Inc.Kinn Tutas, Lic. Real Estate Broker1106 Brick Road, Winter Garden FL​866-655-2919   ResalesDVC.com Resale Listings App NOW AVAILABLE never miss your perfect ownership again!   Smart Phone Push Notifications for your exact DVC wants.    GET YOURS TODAY!     Do you prefer e...
By Jackie Orr, Addison Wolfe Real Estate Agent, PA & NJ
Comments 3
Yes, I do sell that style house!   Have you found that, at times, your success in listing/selling a certain style of home might work against you? For example, a potential new listing has found its way to you - but the Sellers express concern that while they know you are successful at selling... s...
By A Timeshare Broker, Inc
(A Timeshare Broker, Inc.)
Comments 0
Garden Views Realty, Inc.Kinn Tutas, Lic. Real Estate Broker1106 Brick Road, Winter Garden FL​866-544-2919 DVC Magical experience starts here with resalesDVC.com         Walt Disney World Magic Kingdom Wishes!Photo:by Tom Bricker (WDWFigment) The Tutas Family - YOUR DVC RESALE TEAM Whether you ar...
By Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653)
(Austin Texas Homes, LLC)
Comments 6
This was inspired by my friend Greg Nino's post from yesterday, "What My Seller Had to Say About "Door Knockers". It made me think about some of the sillier marketing ideas I've heard over the years, and it reminded me of a larger marketing principle that I learned years ago. As a quick aside, I ...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 0
1 Story Hillsborough County Home For Sale | 6918 Donald Ave Tampa FL   Looking for a superb one story home with excellent proximity to major establishments you need? You might have just hit the spot! This one story Hillsborough County home for sale in Oakwood Villa Subdivision is perfectly situat...
It's the conversation that your advertising firm and your marketing team doesn't want to have with you. It's the conversation your employees are having when you're out at lunch. Nobody gives a damn about your 90 years in the business. Nobody cares how long you've been around - if you can't get cu...
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages Connecticut)
Comments 19
There are many four letter words, but there is A Four Letter Word We Need To Stop Using In The Real Estate Industry.  That four letter word is SLOW, and we need to eliminate this word from our vocabulary.  This is a message we need to be reminded of every year around this time, because this is th...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 14
There's an Expanded Ranch for sale In The Plainview-Old Bethpage School District, courtesy of Listing Realtors Lawrence "Larry" and Sheila.  ONLY $369,900! Featuring 4 Bedrooms, 1.5 Baths, Eat-In-Kitchen, Fenced Yard, Attached 1 Car Garage, Mid-Block Location, Level Landscaped Backyard, in a Perf...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 3
3 Bedroom Hillsborough County Home for Sale|6918 Donald Ave Tampa Fl With the complete convenience of  a prime location, an open floor plan and other special features like a one car garage, this Hillsborough home for sale in Tampa Fl can be yours today! This one story stands on a 10,889 Sq. Ft. ...
By Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905, "Your Gateway to the Lake" Birkenfeld Oregon
(Vernonia Realty)
Comments 17
I"ll bet you thought that this was a post about weddings, right? Well, in a WAY it IS A MARRIAGE... Many listings that I've had for awhile (think older type babe, if you will) have had many suitors, but no one's made a proposal for one reason or another.  They weren't cute enough. They weren't yo...
By Kyle Reyes
Comments 8
I wish I could buy each of you a beer.  I really do. The Active Rain community has already given me so much in terms of knowledge and awareness regarding the real estate industry.  I'm a firm believer that if you're the smartest guy in the room, you're in the wrong room. I'm definitely in the rig...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 16
Until someone gets to know you or your company, you are an unknown commodity.  As a commodity you are just another ordinary real estate agent with no distinguishing characteristics. That is why it is so important to communicate your extraordinary promise of value through your packaging and your ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 27
    Land in the Franklin MA area is difficult to find.  All of the large parcels are developed, and my retired builders had most of them.  It’s now time to go “West.”  I’m mailing this postcard to land owners in towns west of Franklin.  I did this previously for a builder of mine before the marke...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 14
Another Kuney-Todaro Team Closing at 295 Prospect St Bellingham MA by Lorraine Kuney OverviewMapsPhotosFeaturesDescription 295 Prospect Street in Bellingham MA-VideoNeighborhoodMarket Stats $409,900 Single Family Home Main Features 3 Bedrooms2 Bathrooms1 Partial Bathroom1 UnitInterior: 2,921 sqf...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 9
Sometimes even experienced real estate agents go through periods of decline in their business. For years things went well and they had all the home buyers and sellers they needed without making an effort to market their services. And now...they're wondering why other agents seem to have plenty of...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 14
Today's post is a suggestion from Harry Morris, who wrote that he sees a whole lot of people being confused about the difference between "then" and "than." Of course the meaning is VERY different. Then has an element of time. It can mean "next," or "at that time." For instance: "Back then I had n...