Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 2
I have some opinions on marketing that will probably go against the grain of what everybody else will tell you. After many years of working in the Luxury Home Market I felt it was my duty to tell the truth to Luxury Home Sellers about what marketing really gets results. It was okay with me if the...
By Pete X-Investment to Luxury, Huntington Beach, CA -GRI-MCNE 714.459.2017, Outstanding Agent Referrals-Nationwide
(X Group Real Estate Advocates )
Comments 0
Bank Making It Impossible?     About to lose your shorts? Tired of working with B of A or similar? Bank's numbers will not work? We very likely could help bring a resolution that gets the deal done with much less stress!   Our tactics go beyond what is thought in CDPE, SFR, HAFA ect. etc.      Fo...
By Sylvie Stuart, Home Buying, Home Selling and Investment - Flagstaff, AZ
(Keller Williams Check Realty 928-600-2765)
Comments 1
Price Reduction 422 S 6th ST Williams, AZ 86046 Darling 3 bedroom home in Williams, AZ. This home has been well maintained. This single level home welcomes you in with an open living room that flows into the spacious kitchen. Enjoy the natural light that pours in from the windows. Call for your o...
By Bryan Robertson, Broker, Author, Speaker
(Catarra Real Estate, Inc)
Comments 53
The best use of technology is that which empowers us to deliver the highest service to our clients.  That can be either direct or indirect.  My brokerage has a roadmap of technologies, available now and in the future, that are behind what we call The Extraordinary Experience (I'm leaving some bra...
By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 104
The two most important SEO factors today are quality content and it's value to others. If other people find it valuable, they will share, talk about and respond to that content. That's GREAT SEO. But, how do you create content that someone will want to talk about? That's the toughest job of all. ...
By Andrew Garofalo, Realty Jedi
(Rise Realty)
Comments 40
Even though I have "been in real estate" as a real estate attorney since 2001, real estate sales is pretty new to me.  When I obtained my real estate license in 2010 I already possessed valuable skills that I had developed from my experience representing clients in my law practice.  However, I al...
By Debb Janes, REALTOR®, EcoBroker Camas, Washington
(The Carl Group, LLC)
Comments 131
Who is the Star of your Business Card? Many of us have been taught the importance of having an updated and professional photo on our business cards. After all, we want people to put a face to a name and remember us, and hopefully brand ourselves into their memory banks.Recently, while exchanging ...
By Sidney Kutchuk, Property Management & Sales Experts 951-217-6745
(Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745)
Comments 0
What First Time Temecula CA Renters Need to Expect   There’s always a first for everything, and when it comes to renting there are a few things you must initially understand to have a smooth transition. It is best to have a discussion with your Temecula CA property manager for questions and clari...
By William Johnson, San Diego Real Estate Voice, GRI CRS e-Pro CDPE
(RE/MAX Associates)
Comments 78
How To Determine Your Own Unique Value Proposition ? After all has quieted down when Zillow announced that it has an agreement to purchase Trulia, in the many discussions that have followed, there has been a lot of talk about the REALTOR® and his or her Unique Value Proposition. As I thought abou...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 57
Before you send that letter to a prospect... stop and ask yourself this question: "How would I react if this letter arrived in my mailbox?" This is a rant resulting from the fact that I've been gnashing my teeth and snarling today. Why? Because I've come across three different articles that offer...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 27
We refer to blogging as a source of education for those who follow and read a variety of posts every day.  The fact of that matter is that there is as much to gain from reading comments as there is the actual post.  Everyone has a different story and each person’s experience can total a wealth o...
By Mary Diaz, Tampa's Real Estate Matchmaker
Comments 0
5 Must-Do Tips For Great Home Hunting in Plant High School Area  Your mission: To find your dream home in the Plant High School area. Not as easy as you thought it would be once you started browsing real estate listings in South Tampa. All the homes seem to be perfect in the pictures and you just...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 17
  Did you know there's a 55 and over community in Dix Hills Long Island known as Stone Ridge Estates in Zip Code 11746? You can reach this convenient location in Western Suffolk County 1 mile South of The Island Expressway Exit 51 South. Take Deer Park Avenue approximately 1/2 mile to the coded E...
By Deborah Laemmerhirt, CT, Ridgefield, Bethel,Kent,Brookfield, Newtown, Redding,Roxbury,Bridgewater, Luxury Homes, Water Front Properties, Equestrian
(Keller Williams Luxury Homes International)
Comments 1
New Milford CT Ranch Style Home For Sale |275 Ridge Road   This New Milford CT ranch style home for sale with 2 bedrooms and 1 bath is located within a quiet neighborhood in the interesting town of New Milford CT. Open fields and upscale homes are the common views in the area. The spacious livin...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 3
What is the Difference Between a Short Sale and a Foreclosure?   Many owners of 30A luxury homes are still confused between a short sale and a foreclosure, and sometimes mistake both to mean the same thing. In a short sale, the homeowner, who is in default or nearing default with their mortgage, ...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 2
5 Ways to Research the History of Your Lakeland Sandpiper Home   5 Ways to research your Lakeland Sandpiper home’s history   If you are selling or buying a Lakeland Sandpiper home, it is important to know the history of how your property had developed over the years. The history of your property ...
By Michael Downer
(Coldwell Banker Residential Brokerage)
Comments 0
6 Questions to Ask the Best Real Estate Agents in Bridgewater NJ   In one of our previous articles, we wrote about how to find the best real estate agents in Bridgewater NJ.  It is suggested that home sellers should interview at least 3 agents before making a decision.   The interview is a crucia...
By Melissa Muse Wiggans, CRS, GRI, ABR - San Antonio Tx Real Estate
(Real Estate Muses)
Comments 1
San Antonio TX Home for Sale | 16619 Saltgrass St., San Antonio, TX 78247 Bexar County TX Home for Sale | 16619 Saltgrass St., San Antonio, TX 78247   All the comforts of single level living can be found in this San Antonio TX home for sale. This 3 bedroom 2 bathroom home sits on 5,662 sq.ft. of ...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 17
During your buying/selling process you want to connect with the other person.  You need to develop rapport by listening to what the other person is saying?  That makes sense but have you ever asked a saleperson a question about a product only to receive an answer that has nothing to do with the q...
By Scott Pierce, Founder & Chief Evangelist at Listings-to-Leads
Comments 1
In the video below, see how to generate seller leads for free via:   1) Quick Facebook post updates, 2) tips for better conversions on your paid Facebook ads 3) your email signature. FREE Facebook Posts: For Facebook go small and create landing pages for every farm / sales area. If you have condo...