Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Art Welch, Broker
(Realty World Superstars)
Comments 5
Good things come to those who wait for a Great 5 Bedroom 3 Bath HUD Home in Maricopa and now is the time to stop waiting. This incredibly priced Great 5 Bedroom 3 Bath HUD Home in Maricopa will be yours if you act. This Great 5 Bedroom 3 Bath HUD Home in Maricopa in Sorrento has large formal livi...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 25
Can You Have Too Many Counter Offers? A counteroffer is actually a rejection of the offer from the other party and a counter proposal back to them. Some sellers and buyers go back and forth many times. As an agent in Clarksville TN it is my job to help keep all this negotiating straight and to ad...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 56
The town of Franklin MA is experiencing an extreme sellers’ market, and there is a great demand for fresh, resale inventory.  On the flip side of this equation is the new construction market.  Builders are buying parcels of land faster than a nail gun can shoot a nail!! Builders and agents who s...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 42
When we market, we must be in the right frame of mind and be able to focus on our subject matter.  We need to be clear-minded and think about nothing other than the topic that we are reducing to writing.  How do you clear your mind of all other thoughts? What works best for me is to focus on som...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 9
  Closed Single Family Homes For The Month Of February 2015 in Franklin MA   This has been an unusually extreme winter in New England, and the Franklin MA real estate market took it on the chin.  There was only one day in February that was above freezing, and it snowed every day throughout the m...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 41
Whenever we receive a phone call for a market analysis, we always ask the caller where he/she found us.  We usually receive the same two answers, and they are either via a “postcard” or the answer is “we see you everywhere.” Whenever we hear the latter answer, I know that there are a combination...
There are few positions in life that give you a better opportunity to learn about business than tending bar. I'm not talking about what you learn about inventory and slinging drinks. I'm talking about the deep, dark, tell-all that business owners will share with the friendly neighborhood bartende...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
  Hiring The Right Realtor Team On The North Shore Of Long Island can be the distinction between a happy, stress-free home buying or selling experience, or an unhappy and stressful process.   Here Are 5 Reasons We Are The Real Estate Agents On Long Island For You:   1. The most important part of ...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
Comments 34
In the realm of strategic branding, the ultimate coup is creating and defining your own brand category and then becoming the “category killer” (think Kleenex, Scotch Tape, iPod). This is what you want to strive for in marketing luxury real estate: staking your claim on a market niche that is unc...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
Located in Holbrook Long Island, there's a lovely community that is run by a homeowner's association known as The Colony.   Here is the Community Profile brought to you as a courtesy by Lawrence "Larry" and Sheila, Real Estate Associate Broker and RE Salesperson:   The Colony is a 24 hour guard g...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
Comments 7
Photo from Vogue Magazine Insert, March 2015, 18K gold watch If you are interested in “owning” the lion’s share of business in your luxury real estate market, or a niche therein, one phenomenon to avoid at all costs is commoditization.   You know you are on a slippery slide to becoming a commodi...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 1
How to Decorate a Lakeland 55+ Communities Real Estate   When you ask a Lakeland 55+ communities real estate broker to show you some of the best available options for a retirement home, you’d probably notice that the way these homes are decorated has similarities. This is mainly because there are...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 3
      I have never been to a John Maxwell event. I do like how other folks think. When we strive to learn, be better and to be at the top 10%, we are saying something.   John Maxwell is a master thinker.  I have learned so much from him about thinking.   I used to just get on the hamster wheel an...
By Brian England, Realtor, MBA, Real Estate in East Valley AZ
(Arizona Focus Realty)
Comments 7
Barbara Todaro is a master in the realm of marketing, so I always enjoy her posts with marketing tips and such.  This is a nice read, so I wanted to share. When we market, we must be in the right frame of mind and be able to focus on our subject matter.  We need to be clear-minded and think about...
By Kyle Reyes
Comments 12
So we've spent a couple of weeks now dealing with this whole "RFP" application for a prospective client. A buddy of mine who is a business consultant sums it up nicely. "Request For Propaganda." Isn't that really all that it is, besides a huge pain in the butt? "Here - look at us - we are the bes...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 2
  Great teams are able to thrive and work together to reach success, and in real estate it’s no different. Successful teams support one another, enjoy healthy competition to bring out the best and always seek to raise the bar. Whether you want to attract high-quality agents or nurture the ones yo...
By Lydia Puller, Realtor, San Rafael Luxury Homes for Sale
(Alain Pinel Realtors)
Comments 2
Staging Secrets for your Luxury Home for Sale in San Rafael   There is a certain way to stage your luxury home for sale in San Rafael that will set it apart from the rest. These are not your usual staging techniques and they usually work best for the high-end market.     Here are some staging sec...
By Cheryl Waller
(Strategic Internet Marketing Consultant)
Comments 1
As many of you already know, I have been in marketing for quite some time now and what has never ceased to amaze me the most is the psychology behind marketing. For example, the subject line of this email talks about your enemy and I’m pretty sure that you believe that your number one enemy in yo...
By Rob Kinnon
(BuyPlaya Real Estate Advisors)
Comments 0
Situated in the Exclusive gated community, Belle Harbour, in Puerto Aventuras is an incredible Marina View condo for sale. Newly developed and built with the highest standards, you will enjoy this 4 bedroom, 3 and ½ bathroom condominium and its remarkable setting.As a part of this luxurious gated...
By John Helmick, Success Coach & Home Inspection Co. Owner
(John Helmick Success & Ohio Property Inspection Services)
Comments 11
I am dating myself, but the masters of this were Madonna....and Cher.  (I thought Prince would also be one of those people, but...thankfully, he wasn't and just disappeared after he tried to be "The Artist formerly known as Prince"!) Both Madonna and Cher would continue over a long career to rein...