Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Wanda Kubat-Nerdin, Your Preferred St. George Area Real Estate Agent.
(Prado & Kramer Real Estate, St. George, UT 84770)
Comments 66
GOT SOMETHING for ME? As I sat in my office, a marketer stopped by and asked if I had anything for HIM? I responded, "Well, that depends if you have something for ME." He didn't. The visit was a short one. Reciprocity goes a long way in creating trust between participants. Do busine...
By Debb Janes, REALTOR®, EcoBroker Camas, Washington
(The Carl Group, LLC)
Comments 120
Who is the Star of your Business Card? Many of us have been taught the importance of having an updated and professional photo on our business cards. After all, we want people to put a face to a name and remember us, and hopefully brand ourselves into their memory banks.Recently, while exchanging ...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
Comments 8
A new property listing, Maine real estate offering hops up onto the multiple listing service conveyor belt. It's day to shine under the MLS sunshine. To begin the show and tell. Stretching it's legs. Picking up speed in getting the marketing exposure traction. Well well well. What do I sp...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate)
Comments 14
I must say that I embraced photography in my real estate practice from the very beginning.  Just as I purchased my own cameras, I also purchased my own computer when the MLS went online.  Standing in line for computer access didn't appeal.  Actually, I had a "terminal" to pull list...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 4
    Mystic Woods At Bay Shore is a lovely Suffolk County NY community in Bay Shore Long Island.   This All-Age, pet friendly neighborhood was built in 1989. These are attached Townhouse style Floor Plans.  You can reach Mystic Woods At Bay Shore by the Southern State Parkway Exit 41 S.  At the l...
By Sam Miller, Knox County Ohio
(RE/MAX Stars Realty)
Comments 5
During a recent trip to the "Fishermen's Wharf" we were exposed to many of the different restaurants and seafood vendors.  I am sure that many of them were offering similar "catch of the day" dishes and specials but one restaurant was leaps and bounds ahead of the rest in ...
By David Greenberg
(HouseLens, Inc.)
Comments 2
So, you took the plunge and decided to market your next listing with video. But what do you do with that video once your videographer delivers it? Here's a list of places where you can put a listing video to work for you and your sellers.   The MLS. Many agents don't realize that they ca...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
Comments 6
The distance away your Maine real estate property buyer is should not be a show stopper. To cause months or longer ticking by until that out of state, country, solar system buyer can pencil in the time. To schedule the expensive trek to where the low cost, large acreage Maine property listings po...
Newsjacking refers to the exercise of take advantage of on the popularity of a news story to magnify your SEO success. Basically, breaking news stories are occurring all of the time and as SEO entrepreneurs we have the unique opportunity to take advantage of the popularity and “fame” of a late br...
By David Calvello, Real Estate Agent with Keller Williams Realty
Comments 1
In this Modern Day of Age, Are you Utilizing Social Media as a Marketing Tool?          Today I was in the office meeting and realized I need to vamp up my marketing skills. So, I took out a pen and paper and made a list of all the marketing idea's I have put to use. And then I made another l...
By Rich Hirsch, VP of Mortgage Lending
(Guaranteed Rate)
Comments 0
Double Your Business! Top Agents Show You How https://px.guaranteedrate.com/ Start with the area of your business that needs the most attention and follow our step-by-step process. Check out our latest content including tips, webinars and marketing tools designed to double your business. https://...
By Jason Ramsey, Myoutdesk Virtual Assistants
Comments 0
 At a recent real estate conference, Tom Ferry, theSwanepoel Power 200 #1 Real Estate Educator, recommended using MyOutDesk Real Estate Virtual Assistants.Click here to watch the video clip.  MyOutDesk has specializes in a wide range ofreal estate virtual assistant services, such as Administrativ...
By Jim Griffin
(HouseLens: Full-Motion Video House Tours)
Comments 0
Did you know you can do much more with listing videos than just post them on your MLS? My fellow HouseLens executive David Greenberg is blogging today about all the places you can post your listing videos. He's got some great tips to help you get the most out of your marketing dollars and giv...
By Ryan Haley, Ocean City MD Real Estate - DE Beach Home Realtor
(Ryan@RyanHaley.com Ocean City MD Real Estate Sales)
Comments 0
Summer has really sped by this year, and it's almost Labor Day Weekend already! But Ocean City is ready and has big plans. This year ocmd will be hosting an Arts and Crafts Festival for everyone! Come by and search out unique gifts and household items, including oil and watercolors, woodworki...
By William Johnson, San Diego Real Estate Voice, GRI CRS e-Pro CDPE
(RE/MAX Associates)
Comments 74
How To Determine Your Own Unique Value Proposition ? After all has quieted down when Zillow announced that it has an agreement to purchase Trulia, in the many discussions that have followed, there has been a lot of talk about the REALTOR® and his or her Unique Value Proposition. As I thought abou...
By Chris Miller, MediaProsper Online Marketing
Comments 14
When I talk with people about social media, the subject always seems to come up: when should I be posting?   There are better times than others, but ... here's a better way to think about that question.   WHEN SHOULD YOU POST? There’s lots of research about when the most people are on Faceboo...
Sunday I decided to go out and preview properties by visiting open houses in the areas I like to focus on here in the Richmond, Virginia metro area. "Why preview homes when you're a Realtor?" you may be asking. What a better way to visit several properties in a single day, meet agen...
By Sidney Kutchuk, Property Management & Sales Experts 951-217-6745
(Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745)
Comments 0
Top 10 Things to Love about Living in Murrieta CA Homes Murrieta  is a fast growing city in southwestern Riverside County in California. It has over 100,000 residents based on the 2010 census, the city continues to attract many businesses and individuals because of reasonably priced homes. Murrie...
By Gene Riemenschneider, Turning Houses into Homes
(Home Point Real Estate)
Comments 83
The Problem with Paid For Leads! There is a lot of debate about Paid For Leads. Some people love them, some hate them, some use them but resent the fact that they do. Right off the bat I want to say if they are working for you great. I think the effectiveness of on line leads is impacted by three...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 5
Many of the same places you would find other buyers and sellers..just with a slightly different approach. I have used each one of these at some point to connect with Luxury Home Buyers and Sellers. The end result being over $100 Million in residential sales and some really great clients. Lets go ...