Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

As a new dad, I've got a lot to learn.  As business owners and professionals, we also have a lot to learn. Today's lesson hit me as I was trying to let my wife get some sleep.  I brought our 8-week-old daughter downstairs and spent some time playing with her, then tried to put her down for a nap....
By Jenna Dixon, Associate Broker - Let's Talk Atlanta Real Estate
(DRA Homes (Atlanta, GA))
Comments 78
Are you still looking for a way to build a niche?   If you aren't, there can only be one of two reasons, you have already successfully built one OR you don't have a great system in place and you gave up! Whether it's geographical, like a farming a neighborhood or a zip code OR property type OR ho...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
If you're looking for a Single Family home within a 24 Hour Guard-Gated Long Island community with Country Club amenities in Suffolk County...Here it is! $755,000 160 Hamlet Drive, Mt Sinai Long Island This welcoming home combines the comforts of a Single Family home within a Country Club atmosp...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
Are You Selling Your 55 And Over Condo On Long Island?     We are Realtors Lawrence "Larry" and Sheila and we NEED your 55+ Condo listing on Long Island NOW!       As of this date November 2014, inventory is low in the 55 and over Condo Market. We get phone calls every day from Buyers who are rea...
By Kyle Reyes
Comments 7
Social media.  It's like the girl who told you she thought she might be pregnant 15 minutes after you dumped her. Today, we're having a candid conversation about social media.  Or, more specifically, trial by social media.  Because it appears that the whole "innocent until proven guilty" thing ne...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
Comments 16
Ron and I were in a regional mall this morning.  As we were walking out of one of the stores, we came upon this kiosk unit selling caviar.  Make a choice, put you credit card in the designated slot, and the kiosk will dispense caviar to you automatically.   One ounce of beluga caviar will set yo...
By Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers.
(UTR Texas Realtors)
Comments 5
After noticing that my thumbnails were not showing up on Facebook; I decided to write a post asking for help. Then I lost my newly written post (another issue to deal with later) and while looking for it, and not finding an answer... I found Craig's last post concerning thumbnails.  So I am re-po...
By Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester
(Empire Realty Group)
Comments 10
Its that time of year again to not only get read for the holiday's but to prepare your business pals, work plan and goals for 2015. It took me a number of years to begin doing this but since putting  a yearly, monthly and weekly plan in place the everyday humdrum of what to do is already in place...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 2
I have some opinions on marketing that will probably go against the grain of what everybody else will tell you. After many years of working in the Luxury Home Market I felt it was my duty to tell the truth to Luxury Home Sellers about what marketing really gets results. It was okay with me if the...
By Alena Vydra
Comments 0
MLS# 214063839          1665 Windy Pines Dr 6 Naples, FL 34112 Falling Waters community Condo - 1,349 Sq.Ft./125 m² 2 Bed / 2 Baths  Build 1993 $235,000                                          This beautiful view is accented by the relaxing sounds of the fountain from your spacious lanai. The h...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 1
I would really like to see you get your 2015 off to a great start... I will be re-sharing some of my most popular articles... Here is a short article on Linkedin. I just this week used a Linkedin strategy to reach a successful business owner. I was able to set an appointment to meet for coffee an...
When it comes to marketing real estate...what are you selling?  Are you selling homes... prices... lifestyles...or yourself as an agent? Every business model that's out there is a little different.  Some real estate agents believe - I believe unfortunately - that it's their job to sell themselves...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 9
When you're building a real estate career the need to market your services never ends. You need to keep doing something every day to meet a new prospect, to nurture a current prospect, to connect with a past client, or to put your name in front of searchers.  Yes, you're busy. Some days you think...
By Mark Edwards, East West Realty
(East West Communities, Hampton Roads, Virginia)
Comments 3
REALTORS® Are Optimisitc About Home Sales in 2015 Lawrence Yun, the National Association of Realtor’s chief economist, unveiled his housing market forecast for 2015 and 2016 at the Realtor association’s annual conference in New Orleans last week. Yun predicts that sales of newly built single-fami...
By Michele Smylie Clark, ,#480-390-4182,
Comments 0
You won't be disappointed with this beautiful remodel, with all the upgrades you've been dreaming of and in the lowest tax and HOA section of Sun City West!   Motivated seller, BIG price drop!  Will entertain all resonable offers.     Call Michele "Smylie" Clark today for your private showing 48...
By Kristin Johnston, Waukesha Realtor 414-254-6647, Waukesha County Realtor, RE/MAX Buyer Agent
(RE/MAX Realty Center )
Comments 11
Wisconsin Housing Market Posts Strong Gains in October The WRA is happy to provide you with a monthly home sales report and in-depth market data. For an overview of the report, see below. For a more detailed look, view the full version at the link below. If you have questions or need additional ...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park & Leander, REALTOR®
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR®)
Comments 4
Austin area Townhouses & Condominiums market update November 23, 2014 According to the Austin Multiple Listing Service the volume of townhouses and condominiums (condos) purchased in the Austin area in October 2014 was 272, which is three percent less than October 2013. In the same time period, t...
By Brian Sharkey | Broker | GRI | South Florida's #1 Broker, SharkeyRE - #SouthFloridaBroker
(SharkeyRE LLC)
Comments 1
Local Expertise- What’s your social media strategy? Where should you position yourself? Every day the number of local business searchers increases, the most important fact why they do so is to find consumer reviews. The wonderful world of the Internet, we have come a long way since the 1950’s!   ...
By Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905, "Your Gateway to the Lake" Birkenfeld Oregon
(Vernonia Realty)
Comments 19
I"ll bet you thought that this was a post about weddings, right? Well, in a WAY it IS A MARRIAGE... Many listings that I've had for awhile (think older type babe, if you will) have had many suitors, but no one's made a proposal for one reason or another.  They weren't cute enough. They weren't yo...
By Jenna Dixon, Associate Broker - Let's Talk Atlanta Real Estate
(DRA Homes (Atlanta, GA))
Comments 13
You think that everybody does it.   Everybody says that they do it.   They profess to do it regularly.   People claim that it helps.   I believed that people did it all the time but it's never actually happened TO ME. The truth is, people lie. I have NEVER, EVER had a real estate agent ACTUALLY H...