Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 169
Are business cards going the way of buggy whips? Some believe they are. They see business cards as mere clutter. They think it's easier to exchange contact information by entering names and information into smart phones, rendering business cards unnecessary. For some, that may be true, but I don'...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
There are six steps to the Luxury Home Seller Presentation...Here is a one minute video and a short explanation of Step #6 ..."Closing" or "Frame Stacking"... Video - Seller Presentation Step #6Free Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Jacob Thomas, Weston, Davie, Coopercity, Southwest Ranches, Miramar Realtor, South Florida Estate Homes Inc.
(South Florida Estate Homes Inc)
Comments 2
Weston FL Real Estate- Waterfront Pool homes for sale Today! Real estate market data provided by your local expert, Jacob Thomas- SFEHomesWeston FL Real Estate- Waterfront Pool homes for sale Today!  Free List of Todays Top Trending Waterfront Pool homes listed for Sales in Weston FL. If you want...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 17
If you own a residence at The Vineyardd in Miller Place, Long Island and are looking to sell it...We need your listing!  Currently, May 3  2015, there is no inventory available on the multiple listing service for any Condo for sale at The Vineyards Miller Place.  Lawrence "Larry" and Sheila, Real...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 18
Transparency is as important in business as it is in one’s personal life.  I participate in a support group for those who have had weight loss surgery.  For me, it will be 2 years on July 3rd and I’ve lost 170 pounds.  There are 20 +/- people who attend this support group.  We had a discussion ab...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 4
There are 3 Fifty Five and Over Condo Communities in Riverhead Long Island. As a courtesy, Lawrence "Larry" and Sheila Real Estate Associate Broker and RE Salesperson are providing the Community Profiles for these 55+ Communities...        Located in Riverhead Long Island, Sunken Ponds, Saddle La...
By Celeste "SALLY" Cheeseman, (RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE
(Century 21 Liberty Homes)
Comments 57
With the changing times in our housing market came big changes altogether for FHA and VA loan criteria. The biggest stunner was the condo/townhouse complexes that used to be FHA or VA approved; but alas no more. Don't wait until after you get into contract to get shocked that the condo/townhouse ...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 3
Aren't we lucky at ActiveRain - because we have Barbara Todaro blogging here in 'Rain?I remember  taking some lessons on how to find a land for new construction.This is the second part - how to price it?Thanks Barbara for your expertise - and sharing with us on ActiveRain.    What do you need to ...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 6
Finding your perfect brand name is essential to having a successful luxury real estate practice or firm. Finding your perfect brand name is essential to having a successful luxury real estate practice or firm. Ideally, your name should be is easy to remember and also be impactful.  Here is an exa...
By Reuben Fine
(Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com)
Comments 117
Facebook has a little known setting called "Use Facebook as...", which I'm noticing many agents are not taking advantage of. If you comment, like, or interact on Facebook your profile is linked. When people want to learn more about you, chances are they end up on your "personal" profile rather th...
By Sharon Alters, Realtor - Homes for Sale Fleming Island FL
(Coldwell Banker Vanguard Realty - 904-673-2308)
Comments 1
The Low Down on MillenialsEven though not a Millenial, my kids are Millenials, and they all look forward to the American Dream of homeownership. In fact, I haven't met a Millenial yet who doesn't aspire to owning a home of their own someday. They may want the city, or have their eye on the suburb...
By Fred Griffin, Licensed Florida Real Estate Broker
(Frederick Griffin, Licensed Real Estate Broker)
Comments 118
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 61
 What do you need to know about a buildable lot in order to introduce it to a builder?  You only need to know the size of the end product to be built on it and what the home will be worth.  The builder will determine what he can pay for the lot.Fair market value of a lot is not an exact science. ...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 26
Sex, lifestyle, marriage, children, family...Real estate marketing is venturing off into new and some would say "creative, exciting and edgy" arenas.This morning Roger D. Mucci posted "Does Sex Sell?" and it created a ripple effect in my little brain.Marketing excites many real estate agents, it ...
By Sandra J. Steele, Integrity, Knowledge - 36 years of experience!!!
(Wise Choice Properties, Sedona/Verde Valley Branch)
Comments 0
COTTONWOOD RANCH is a Del Webb community that has a fantastic group of homeowners.  COTTONWOOD RANCH has many activties for your enjoyment including a salt water pool, spa, complimentary computers for your use including printing;  bridge, games, bocce ball courts, park and looking at the Sedona r...
By Rich Levin
(Real Estate Grad School)
Comments 3
This post was originally published on RealEstateGradSchool.com. This week’s 1st Fifteen is all about negotiation. We’ve been speaking about the most important personal qualities of a negotiator, and the rules of negotiating.  The qualities and rules will be easy to remember – because they’re the ...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant - http://sarahcolevaondemand.com/)
Comments 28
 What you post on your business Facebook page is extremely important.  I usually find myself explaining to clients who want to advertise their listings and real estate articles that you have to keep in mind where you are standing and who is listening.  There's a bit of technique that marketers te...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 24
Another Nassau County Long Island Home was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and Real Estate Salesperson. This time it's in Plainview New York in Nassau County 11803. This was a 4 bedroom 1.5 bath Extended Ranch that we SOLD in Plainview NY. The Buyer realized what...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 28
Finding your perfect brand name is essential to having a successful luxury real estate practice or firm. Ideally, your name should be is easy to remember and also be impactful.  Here is an example from the shoe industry. The comfortable shoe industry is a $300 billion a year trade. It is continui...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 21
Delegating to an assistant can be a blessing to an agent who is buried with business.  Some delegate skillfully, and the person who is the recipient of that assignment feels like a team member, even if there is not a “formal team” in place.  This type of assistance requires payment to the assista...