Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 20
    Here Is An Opportunity In The Heart Of East Norwich Long Island Where You Will Find A Home With Spectacular Golf Course Views! Priced at an unbelievable price of ONLY $699,500.   This one-of-a-kind unique home meets the demands of many who are looking for that extra special space.  As you ent...
You've been going about it all wrong.   You thought you were making more money by spending less money.  You thought you were growing the business by tightening your belt. You were wrong. This is the quick lesson in how to give yourself an immediate raise by spending more money. What's Your Worth?...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 21
Marketing needs to continually evolve, and its complexion continually change with new and refreshing tactics.  Some of it takes courage.  Some of it requires one to step up to the plate, and take a swing.  We might strike out on occasion, but the odds are in our favor.  If we don’t test the wate...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 17
You already know the importance of first impressions. They're the reason you ask your listing clients to give their homes curb appeal.         They're the reason why you encourage clients to clean their homes from top to bottom, get rid of ugly aromas, and even stage for best effect. They're the ...
By Wade Webb
(Royal Lepage Kelowna)
Comments 3
  Over the last 2 decades we have seen real estate marketing trends come and go. Like fashion and music something old becomes something new again. Many of my coaching clients are seeing tremendous results from direct mail, yes mail! Ask yourself when was the last time you received anything of val...
By Susan James, Greater New Orleans Area Real Estate
(Mauti Meredith Scoggin)
Comments 7
One of the best decisions I made in 2013 was to join a book club. A very savvy loan officer in my area leads this particular book club. We meet once a month for lunch to discuss her latest pick. Each one of the books she recommends is geared towards business/personal growth and development. I lov...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 65
What works in  creating a brand in your real estate market place is focusing on your audience.  Choosing colors follows the same logic.  So when you are thinking of branding yourself, think twice and don’t necessarily default to your tastes. Take a moment to analyze why you are creating your bra...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 34
   "Is There A Difference Between A Condo and A Townhouse"   The following is the easiest way to explain these different terms to consumers buying or selling on The North And South Shore Of Long Island, brought to you as courtesy by Lawrence "Larry" and Sheila, Real Estate Associate Broker and RE...
By Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo
(Dagny's Real Estate)
Comments 116
I Plan On Being A Millionaire Today All I need is a post and some comments, and I am there !   It was so exciting on the way - what will it feel like on the other side?   I have made a lot of friends, some of whom I will see today at Ginny's Meet Up, and had some business transactions result from...
By Carla Muss-Jacobs, Principal Broker/Owner, Buyer Focused ~ Buyer Results
(BuyersAgentPortland.com | (503) 810-7192 Portland Metro Exclusive Buyers Agent | 100% Buyer Representation ~ 100% of the Time)
Comments 70
This is Why You Do Localism Posts! If you're new to ActiveRain, or a lifer and need a boost, kick in the pants, a "get moving" inspiration . . . I hope this post rejuvenates you into doing LOCALISM posts. Here's what happened today: I have a tracker on my site and from time-to-time I'll check it ...
By Debb Janes, REALTOR®, EcoBroker Camas, Washington
(The Carl Group, LLC)
Comments 40
And the Pantone Color of 2015 is...
 Marsala. The folks at Pantone describe the color as a naturally robust and earthy wine red, "Marsala enriches our minds, bodies and souls."  You've got to hand it to them, they make it sounds pretty irresistible. I'll take a bath in the Marsala, please.  "Much...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 17
  We are working with a young couple who are looking to buy their first house.     We showed them a house that they seemed to like but wondered...   "This is such a terrific house, why hasn't anyone bought it yet"?   Larry:  The Right Buyer Hasn't Seen It Yet.   Buyer:  If we ever want to sell it...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 32
The end of this year has been a busy time for the team members.  The listings that happen to be the last of our resale inventory to remain on the market are now generating multiple showings and written offers.  Everything sells eventually, and it’s the old rule of supply and demand at its best n...
By David Snow
(New Homes at The Crossing,L.L.C)
Comments 6
Work is underway to construct a model at Shenandoah Crossing Residential section of the resort.Richmond Building Group and Birchwood Properties,L.L.C are teaming up to build 100 New Homes at The CrossingNew Homes will start at $214,750 for a 1484 sq Ft Ranch plan that includes $5,000 in Closing c...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 30
I just read an e-newsletter written by Marte Cliff, and I thought I’d share my thoughts on the topic of marketing during the holiday season.  There are many who do not market at all during the holidays, and I feel very strongly about this topic. My job description is marketing for my team member...
Young.  Is it about age...or is it about a state of mind? I'd argue that it may be neither. Since I was a kid, I've been told that I am an "old soul".  Yet now that I'm older, I like to think that I have a youthful perspective on business.   Let's face it.  As we get older, many people become jad...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 27
Some agents have trouble with grammar. Some have trouble with word choice (there/their; advice/advise; etc.) Some have trouble with spelling.  Those errors require either a proofreader or a concerted effort to learn grammar, sentence structure, word definitions, and spelling ... But one error is ...
By Nancy Blaker Weber, Wright Bros. Real Estate
(Wright Bros. Real Estate)
Comments 2
There is a lot of activity in Nyack’s future , so it is a good thing that.the village has received a $200,000 grant to update its master plan. This seems like a good idea in light of the following future projects that face the village .   In Nyack, the near-future holds the prospect for a lot of ...
By David Greenberg
(HouseLens, Inc.)
Comments 21
This is part 4 in my series on maximizing the use of your marketing videos. Today, I’m focusing on Twitter.   If you’ve been following along with this series, you’ll probably be happy to learn that we’re past the hardest part. Posting videos to Twitter is very easy. The only catch is that Twitte...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 3
5 Things You Should Never Say During Your 30A Luxury Home’s Open House   An open house is one way for sellers to showcase their 30A luxury homes for sale to a number of potential buyers. While you want to be as honest and open as possible to interested buyers, you also want to leave a good impres...