Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Jenna Dixon, Associate Broker - Let's Talk Atlanta Real Estate
(DRA Homes (Atlanta, GA))
Comments 64
Are you still looking for a way to build a niche?   If you aren't, there can only be one of two reasons, you have already successfully built one OR you don't have a great system in place and you gave up! Whether it's geographical, like a farming a neighborhood or a zip code OR property type OR ho...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 3
The rest of year I am going to do everything I can to get your 2015 off to a great start... I will be resharing some of my most popular articles... I want to see you sell a Luxury Home or two next year...it will change your life and business..  Luxury Home Buyers - Looking For In A Realtor If sel...
By Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653)
(Austin Texas Homes, LLC)
Comments 6
This was inspired by my friend Greg Nino's post from yesterday, "What My Seller Had to Say About "Door Knockers". It made me think about some of the sillier marketing ideas I've heard over the years, and it reminded me of a larger marketing principle that I learned years ago. As a quick aside, I ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
There's an Expanded Ranch for sale In The Plainview-Old Bethpage School District, courtesy of Listing Realtors Lawrence "Larry" and Sheila.  ONLY $369,900! Featuring 4 Bedrooms, 1.5 Baths, Eat-In-Kitchen, Fenced Yard, Attached 1 Car Garage, Mid-Block Location, Level Landscaped Backyard, in a Perf...
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages Connecticut)
Comments 12
There are many four letter words, but there is A Four Letter Word We Need To Stop Using In The Real Estate Industry.  That four letter word is SLOW, and we need to eliminate this word from our vocabulary.  This is a message we need to be reminded of every year around this time, because this is th...
By Kyle Reyes
Comments 8
I wish I could buy each of you a beer.  I really do. The Active Rain community has already given me so much in terms of knowledge and awareness regarding the real estate industry.  I'm a firm believer that if you're the smartest guy in the room, you're in the wrong room. I'm definitely in the rig...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 15
Until someone gets to know you or your company, you are an unknown commodity.  As a commodity you are just another ordinary real estate agent with no distinguishing characteristics. That is why it is so important to communicate your extraordinary promise of value through your packaging and your ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 14
Another Kuney-Todaro Team Closing at 295 Prospect St Bellingham MA by Lorraine Kuney OverviewMapsPhotosFeaturesDescription 295 Prospect Street in Bellingham MA-VideoNeighborhoodMarket Stats $409,900 Single Family Home Main Features 3 Bedrooms2 Bathrooms1 Partial Bathroom1 UnitInterior: 2,921 sqf...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 27
    Land in the Franklin MA area is difficult to find.  All of the large parcels are developed, and my retired builders had most of them.  It’s now time to go “West.”  I’m mailing this postcard to land owners in towns west of Franklin.  I did this previously for a builder of mine before the marke...
By Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905, "Your Gateway to the Lake" Birkenfeld Oregon
(Vernonia Realty)
Comments 11
I"ll bet you thought that this was a post about weddings, right? Well, in a WAY it IS A MARRIAGE... Many listings that I've had for awhile (think older type babe, if you will) have had many suitors, but no one's made a proposal for one reason or another.  They weren't cute enough. They weren't yo...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 10
Today's post is a suggestion from Harry Morris, who wrote that he sees a whole lot of people being confused about the difference between "then" and "than." Of course the meaning is VERY different. Then has an element of time. It can mean "next," or "at that time." For instance: "Back then I had n...
It's the conversation that your advertising firm and your marketing team doesn't want to have with you. It's the conversation your employees are having when you're out at lunch. Nobody gives a damn about your 90 years in the business. Nobody cares how long you've been around - if you can't get cu...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park & Leander, REALTOR®
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR®)
Comments 14
Cedar Park Neighborhoods located in 78613 zip code Offer Holiday Homes For Sale   Cedar Park Neighborhoods began to pop up in the early 1950’s & 1960’s due to the growth of nearby Austin TX. Cedar Park was incorporated on February 24, 1973, by the citizen and today’s population is 61,238 accordin...
By Jay Mecray - (480) 256-9771, #JayMecray #CommercialRealEstate #Arizona #Phoenix
(Arizona Property Solutions)
Comments 4
The Colony Phoenix Restaurant Space For Lease     Contact: Jay Mecray Phone: 480-256-9771 Email:  Jay@AZ-Property-Solutions.com #JayMecray #TheColony #RealEstate #CommercialRealEstate #Arizona #Phoenix #Chandler #Mesa #Gilbert #Tempe #Scottsdale #Ahwatukee #ParadiseValley The Colony Phoenix Resta...
By Jay Mecray - (480) 256-9771, #JayMecray #CommercialRealEstate #Arizona #Phoenix
(Arizona Property Solutions)
Comments 3
Industrial Warehouse For Lease Tempe AZ     Contact: Jay Mecray Phone: 480-256-9771 Email:  Jay@AZ-Property-Solutions.com #JayMecray #RealEstate #CommercialRealEstate #Arizona #Phoenix #Chandler #Mesa #Gilbert #Tempe #Scottsdale #Ahwatukee #ParadiseValley Industrial Warehouse For Lease Tempe AZ R...
By Michelle Real, Founder at The Real Team Coldwell Banker Previews
(Coldwell Banker)
Comments 32
Just a short while ago the sign below was installed in front of my newest listing, a $4.35mm direct oceanfront home in Fort Lauderdale.   Did it cost me a pretty penny? You bet!! Does it look like any other signs in the neighborhood? No way!!   All too often agents become very lazy, and stingy in...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 0
According to the latest research from the National Association of REALTORS®, 13% of buyers in 2013 purchased a multi-generational home. This may not seem like a lot; however, many 20-somethings have moved back in with their parents to save money while they get on their feet, not to mention the Bo...
By Lee Davenport, Our Business Is Your Success! 404.444.5777
Comments 9
The REALTOR® 2.0 is the real estate professional that wants to maximize earning potential available via online consumer interaction on social sites.   But that interaction does not come haphazardly or automatically. Effective engagement that can influence an agent’s level of real estate sales is...
By Lori Crawford, Real Estate Consultant
(Coldwell Banker Residential Real Estate)
Comments 2
$77,500, 1Bd/1.5Ba Condo, 814 sqft.     Lori Crawford | Coldwell Banker Residential Real Estate | 727-234-8002 1309 Whitebridge Dr Apt C, Palm Harbor, FL 34684 1BR/1+1BA Condo - Palm Harbor 1Bd/1.5Ba Condo   $77,500 Year Built 1975 Sq Footage 814 sqft. Bedrooms 1 Bed Bathrooms 1.5 Baths Floors 1...
By Allyson Hoffman, Making Today's Dreams Tomorrow's Reality!
(RE/MAX Villager (Chicago North and North Suburbs Real Estate))
Comments 8
$375,000, 3Bd/3Ba Single Family House, 1936 sqft.     Allyson Hoffman | RE/MAX Villager | 847-310-5300 4765 Forest View Dr, Northbrook, IL 60062 UNDER CONTRACT! 3Bd/3Ba Single Family House   $375,000 Year Built 1957 Sq Footage 1936 sqft. Bedrooms 3 Beds Bathrooms 3 Baths Floors 1 Parking 3 Garag...