Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
This week there was a lot of activity on the Shaker Heights area real estate market, 16 properties were listed during the week, 1 property was put back on market, 12 contingent listings remained from previous weeks, price was changed in 12 of the listed properties, and 4 properties were sold NEW ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
Top 10 Items Long Island Home Buyers Are Now Looking For   Here on Long Island, buyers are out and about viewing homes even though the Cold Winter Weather is in the air. The following are the Top 10 Items that our buyers have on their "Wish List".  Wonder if these are the same Top 10 items all ov...
  This is reblog to a press release released on PR.log on Thursday  BanCorp Properties is re-launching its widely popular buyer’s rebate program in an effort to increase market share in the San Juan Capistrano real estate market. The company believes the market is critical for its continued succ...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 28
Whether you dedicate yourself to blogging and sharing content via the internet, or you consistently use direct mail campaigns, or you drip email all over your SOI...the goal is the same.  You want the phone to ring.  Every call has potential.  It is how you measure your success, it is how you lea...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 43
I just read a post written by Jenna Dixon titled “Resisting the Emotional Vortex” and I thought I’d share my thoughts on this topic.  We are in a business that demands consistent marketing and focus that should not be interrupted.  We are surrounded daily by external forces that challenge us. It...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 14
In the realm of strategic branding, the ultimate coup is creating and defining your own brand category and then becoming the “category killer” (think Kleenex, Scotch Tape, iPod). This is what you want to strive for in marketing luxury real estate: staking your claim on a market niche that is unc...
By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 30
Tech Talk for Real Estate Agents! At our last WCR Greater Palm Beach County monthly resource meeting, we had a return visit from Craig Grant of The Real Estate Technology Institute.  Craig spoke to us last year and I was very happy to have him fill us in on the latest tech information.   Let me s...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park & Leander, REALTOR® CRS GRI
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR® CRS GRI)
Comments 7
Happy Newlyweds Closed on their new home today It was wonderful helping Riley & Angella close on their new home after getting married only three days prior. One Couldn't ask for a better gift to each other - a new home. Here is wishing you two much happiness and many fond memories in your new Aus...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 15
Stone Hill, Manhasset is an upscale community on Long Island's famed North Shore in Nassau County New York. SEARCH HERE FOR LONG ISLAND HOMES AND CONDOS With 24-hour security at the gatehouse, this private luxury community of Stone Hill Manhasset can be reached by Exit 36N on The Long Island Exp...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 32
Nicole Doty - Gilbert Real Estate Expert inspired me with her post Can You Handle the Truth. No one wants to intentionally tell a lie.  On the other hand everyone wants to be liked and this fact can prevent people from saying what needs to be said.  I am not saying that you should offer a truthfu...
By Tamra Lee Ulmer, FORCE~NRBA ~ Over 1000 REO Assets SOLD!
(Arizona Resource Realty)
Comments 0
9726 W. Fossil Creek Road Strawberry, Az 85544 Beautiful Strawberry Home! Home   Virtual Tour   Photo Gallery   Property Map   Financing   Request Showing   Contact Me   Tamra Lee Ulmer A-REO BROKEROffice: 928-474-2550: Mobile: 928-978-5180: Price : $202,000.00 Bedrooms : 3 Bathrooms : 2.00 Squa...
By Kyle Reyes
Comments 10
So we've spent a couple of weeks now dealing with this whole "RFP" application for a prospective client. A buddy of mine who is a business consultant sums it up nicely. "Request For Propaganda." Isn't that really all that it is, besides a huge pain in the butt? "Here - look at us - we are the bes...
By Matt Listro, Your Credit Repair Expert
(National Credit Fixers - Matt Listro)
Comments 1
 A lot of Realtors dream of one day owning an office where they can make money off the efforts of other agents.  But there is a more profitable way to grow your business.  One where you can have a sales force working for you and never pay them a DIME.  A loyal sales force that is out there endors...
By The Steller Group, Colorado's #1 Keller Williams Team
Comments 0
3312 E. Costilla Avenue Centennial, CO 80122Offered at $440,000 ***OPEN HOUSE! Saturday 2/28 from 10 AM-2PM!***This remodeled Cherry Knolls ranch is perfection! Premier placement on an absolutely exquisite 1/3 acre lot. Steps from the community pool. Pride of ownership is remarkable! Gorgeous mod...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 4
Video is a great way to connect with clients while providing value. Since your clients aren’t expecting this type of marketing, it’s easier to pierce their defenses, so to speak. With video, not only can you tailor your messaging to each type of client, but this communication method feels more pe...
By Kyle Reyes
Comments 14
It was a childhood classic. And one that might leave you considering Marcia Brown to be a marketing genius. You may not remember her name. But I’m pretty sure most of you remember her children’s book – “Stone Soup”. It’s a must-have for your kids AND your office. It’s the story of three soldiers...
By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 2
Located in the "Sherry Heights" area of Madison, you are sure to love the convenience of the location as well as the neighborhood.  This little beauty has been marvelously updated!  The kitchen offers new cabinetry, new flooring, plumbing fixtures, new counters and large pantry.  The eat-in dini...
By Tim and Julie Harris
(Tim & Julie Harris® Real Estate Coaching)
Comments 0
Today on Real Estate Coaching Radio   Need Leads? Proven Lead Generation Systems that REALLY Work (Part 2)Snowed in? It's still winter, but that doesn't mean you can hibernate and expect to achieve success! Today we're going to focus on achieving major lead-generation success despite the snowy w...
By Rob Kinnon
(BuyPlaya Real Estate Advisors)
Comments 1
Priced well below the market, this stunning beach house in Tankah Bay is now available! Located just 10 minutes from Tulum and 10 minutes from Akumal, this luxurious beachfront villa is an amazing opportunity to own one of the most beautiful beachfront properties in Riviera Maya.As you enter thr...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Beverly Woods East Homes An up to date look at Beverly Woods East homes for sale and Beverly Woods neighborhood information. The following report numbers are market averages for "active, pending and sold” properties as published in the local MLS-just for homes for sale in Beverly Woods.Beverly Wo...