Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant -
Comments 9
 What you post on your business Facebook page is extremely important.  I usually find myself explaining to clients who want to advertise their listings and real estate articles that you have to keep in mind where you are standing and who is listening.  There's a bit of technique that marketers te...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 37
Collaboration is a word that is frequently used in the real estate business, but how often are we fully transparent with our thoughts and guidance within a group of office co-workers?  Teams are becoming more popular and for many reasons.  Experiencing a group effort to create business is common ...
By Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC, Small Office, Big Service
(Waters Realty of Brevard, LLC)
Comments 0
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 3
Top 10 List for Getting Top Dollar for Your Forest Land.   1.Have a timber appraisal completed. 2. Conduct a wildlife inventory and habitat evaluation. 3. Have your boundaries clearly marked and cleared of brush. 4. Build and maintain trails leading to all of the propertie's best assets. 5. Have...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley,, MD & VA Homes and Real Estate)
Comments 7
PUSH vs. PULL???This post inspired by:  Do You Know The Difference Between Push And Pull Marketing?  By Sarah Cole That is a comparison as old as the practice of advertising goods or services began.Examples of PUSH advertising would be:Door knocking,Cold calling,Handing out cards in the grocery s...
By Fred Griffin, Licensed Florida Real Estate Broker
(Frederick Griffin, Licensed Real Estate Broker)
Comments 28
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By Lise Howe, Assoc. Broker and Attorney Licensed in DC, MD, VA,
(Keller Williams Capital Properties)
Comments 11
To my children of course this is totally normal to be checking emails at 35000 feet  - but I think it is very cool to be on Jetblue right now on my way to a Luxury Retreat for Keller Williams and the spring masterminds in Huntington Beach CA and I am logged into the free wi-fi so I can stay in to...
By Elite Team, Realtors/Career Consultant
(Keller Williams Realty Acadiana)
Comments 5
Coffee should be hot. Beer should be cold. Mexican food should be spicy.  However, if these things are less than the standard that you expect, there are not any lasting consequences.As the value of the object in question rises, either in price or gravity, the expectations usually increase and dec...
By Alan May, Evanston & Northshore of Chicago real estate
(Coldwell Banker Residential)
Comments 7
In a recent online thread, in a popular Question and Answer forum, the question was asked "How much should we offer on a listing?".There were a plethora of responses on that thread, and they were raucously ridiculous.Ranging from "Just offer 10% below the listed price, regardless of where they're...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 26
 RE/MAX of New England announced the top 25 teams for the month of March 2015.  The Kuney-Todaro Team ranked #6 in New England and #4 in Massachusetts for that month.  The market is in dire need of more inventory, and the team members are digging deeply to secure fresh inventory in this extreme s...
By John McCormack,, Albuquerque Homes Realty
(Albuquerque Homes Realty *
Comments 65
Rio Rancho NM Homes Priced Under $100,000  Are you looking for Rio Rancho NM Homes For Sale priced under $100,000? Realtor® John McCormack with Albuquerque Homes Realty and just sold this Rio Rancho NM 87124 home for under $100,000.00   These out of state buyers were referred...
By Will Hamm
(Hamm Homes)
Comments 13
How often do you follow a road map to get to where you want to go?  In our business, it is important to have a plan and you need to work that plan.  Four things you need to do in business planing are:A.  Cultivate relationships with a large number of prospects simultaneously.B.  Don't try to pre-...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
There was medium level of activity on the Maple Heights real estate market this week. During the week 12 listings were added to the market, 1 listing was put back on market, 8 listings remained on market, the price was changed for 6 listed properties, 9 homes were sold during the week.  NEW LISTI...
By Mary Yonkers, Erie/PA Real Estate Instructor
(Alan Kells 1-814-881-7548)
Comments 13
  Success, Success, Success looks easy, but how do you define success?  Is success a destination or a journey?  Take a few minutes to answer these questions & reflect on your definition so sucess. SUCCESS??? What It Takes…   What does it take to be a successful real estate agent these days? This ...
Loan officers and mortgage lenders have to compete more than ever to get business, and increased regulations leave less fat on the bone for commissions. Therefore, it’s of primary importance that each independent loan officer has a marketing campaign that’s dynamic and efficient yet still person...
By Wanda Kubat-Nerdin, Your Preferred St. George Area Real Estate Agent.
(PK Real Estate Utah, St. George, UT 84770)
Comments 8
Motivational Monday: Go from No Where to Now Here and How! Online technology can take you from obscurity to memorable in a short span of time in today's fast-paced world. While there is still a place for printed ads in magazines and newspapers, even those companies see the value by offering onlin...
By James Hoff
(Bullock Russell Real Estate Services)
Comments 30
We are all here to sell houses and most of us just want to close as many deals as we can each year.To this day, I don't understand the reasoning behind listing agents that only put ONE photo on the MLS to advertise their property. To market a property the correct way, you'll need more than that f...
By Amanda Thomas, Broker, Realtor®, SRES®, BPOR
(Providence Group Realty)
Comments 3
The first step in achieving successful interpersonal relationships is to build rapport. Sometimes this is a "non-event", when people just seem to hit it off and instantly become best friends. Other relationships can require more effort toward finding common ground and productive patterns of  comm...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Another Suffolk County Long Island Condo was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and Real Estate Salesperson. Again it's in Coram Long Island. This was a 2 bedroom 2 bath Ranch Floor Plan that we SOLD in Bretton Woods. The Buyer liked that this All-Age Condo was pet ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 24
This was a day of learning, and what better “dynamic duo” than to attend a “Realbird” webinar with “Katerina Gasset” as the keynote speaker.  Katerina never disappoints!  One topic was “Take Back Your Listings.”My team members are listing agents.  That’s our focus.  I do the marketing which inclu...