Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Ed Silva, CDPE, GRI, ABR, Real Estate Agent
(RE/MAX Professionals, CT 203-206-0754)
Comments 7
How Does the Listing Reach the Buying Public? I recently put a very attractive listing onto the market, and within a very short time, received a phone call from the seller letting me know that she noticed a lot of activity from people driving by the house and just sitting on the street looking up...
By Anita Clark, Realtor - Homes for Sale in Warner Robins GA
(ColdwellBanker SSK Realtors ~ 478.960.8055)
Comments 50
Many FB users have been up in arms this year because Facebook has been tweaking its algorithms. Users are especially upset about what gets seen (or not) on the news feed and the direct impact it has on our/their organic reach. That's OK I say, tweak away! Huh, say what? The sky is not falling, h...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 44
Planning your daily schedule is important to make sure that you complete your proactive lead generating activities and meet the needs of your clients. But, did you know that it’s also important to build in wiggle room as well? Wiggle room is a block of time where you have nothing planned…at least...
By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Comments 12
Why not Be Unique, Authentic and MEMORABLE! Ask any real estate agent that has truly embraced their authentic self in their brand and they will tell you that while it was scary at first, it was probably one of the best business decisions they ever made. I am not talking about buying a $29 logo o...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 54
After reading Barbara Todaro’s article about the benefits of consistent marketing and Marte Cliff’s advice for new agents, I began to reflect a little bit on consistency. In Self-Reliance, Ralph Waldo Emerson says, “A foolish consistency is the hobgoblin of little minds…” What he means here is th...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 12
If you're out there marketing for new listings but not having much luck, the problem could be that your target is too large. In an effort to market to an entire city, your message must necessarily be generic. Probably TOO generic to appeal to any of them, except by chance. Those are the ads we se...
By Christine Faye Goolsby, PA, As a fourth generation Floridian, I know Florida
(Keller Williams Realty of Port St Lucie)
Comments 2
Contact The Kevin B Tolbert Team to view this beautiful 3 bed, 3 bath,   $229,900 home located in Verano at PGA Village in Port St Lucie, Fl.   Click on link for more information.   9016 Champions Way Port Saint Lucie, FL 34986    
By Eric Galuppo
(Real Estate Rev - Helping Agents Increase Revenues)
Comments 11
Get a sneak peak inside a Keller Williams training session where they share a secret that enabled one agent to close 100 transactions per year for 7 years straight. Anyone can do this, yet the shocking thing is that according to the NAR 82% of Realtors are totally missing the boat on this one. Wa...
By Deborah Laemmerhirt, CT, Ridgefield, Bethel,Kent,Brookfield, Newtown, Redding,Roxbury,Bridgewater, CT Specialist, Exquisitely Serving Sellers&Buyers
(Keller Williams Realty)
Comments 1
Candlewood Lake Club Home For Sale in Brookfield CT - 23 Indian Trail This beautiful Candlewood Lake Club home for sale is a must-see! If you are someone who values the comfort and convenience a neighborhood brings, then this Brookfield NJ home is for you. The many delightful benefits of living ...
By Waynette Hoover Araj
(RE/MAX Central Realty)
Comments 1
Asheboro NC Home for Sale 2511 Spoons Chapel Rd A charming Asheboro NC home for sale that offers privacy and land to roam. This lovely home features a large deck overlooking the private yard and flowing creek, meticulous landscaping, fireplace with gas logs, eat-at kitchen island, Gutterguards, ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 14
The buying process is not always easy, especially in a market with low inventory. We tell our buyers not to give up. It may be somewhat of a challenge, but that house is out there and we're going to find it.    This particular buyer was a fussy one. Not that she was asking for anything outrageous...
By Deborah Laemmerhirt, CT, Ridgefield, Bethel,Kent,Brookfield, Newtown, Redding,Roxbury,Bridgewater, CT Specialist, Exquisitely Serving Sellers&Buyers
(Keller Williams Realty)
Comments 0
Candlewood Lake Club Home For Sale in Brookfield CT  Enjoy the many benefits of living in the community of Candlewood Lake Club in this gorgeous Brookfield CT home. Comfort and convenience in this neighborhood with a private golf course, a golf club house, access to the beach, tennis courts with ...
By Eric Galuppo
(Real Estate Rev - Helping Agents Increase Revenues)
Comments 6
There is a simple question you can ask that has the potential to turn every person you speak with into a referral source and/or future transaction. This works great for any agent who is out there constantly talking with people to find new business. I am going to show you exactly how to do this, b...
By Will Hamm, Where There's a Will, There's a WAY!
(Hamm Homes)
Comments 5
Homes in the range of $200,000 to $250,000 in Arvada, Co. 7518 Simms St.                    2 Beds/1 Baths    sqft 1344    Price   $249,800 8437 Dover Court                  4 Beds/3 Baths    sqft 2229              $240,000 6136 W. 86th Ave                  4 Beds/3 Baths    sqft 1250            ...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
Comments 12
They say presentation is everything in real estate marketing. First impressions are lasting ones. Being available when your busy real estate buyer has some free time makes videos the logical media choice. To really deliver with memorable, highly effective punch. The open house on demand property ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
  Another Condo at Nob Hill South was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and RE Salesperson.        This time it's a 2 bedroom, 1 bath upper level Condo in Nob Hill South that was nicely updated. Sliders to the balcony had a view of a lovely courtyard. Nob Hill in R...
By Will Hamm, Where There's a Will, There's a WAY!
(Hamm Homes)
Comments 9
Home for sale in Morrison, Co. from $350,000 to $500,000. 8670 Creek Trail                     4 Beds/4 Baths   sqft 2502    $495,000 8383 Mica Way                       5 Beds/3 Baths   sqft 3226    $498,000 13956 W. Layton Circle           3 Beds/3 Baths    sqft 1852    $404,999 5303 Golf Cours...
By Wanda Kubat-Nerdin, Your Southern Utah Residential Real Estate Agent
(Prado & Kramer Real Estate, St. George, UT 435.632.9374)
Comments 7
Easter Bunny sighting at 249 E Calgary Drive~Estates at Hidden Valley!    Click here for more information: MLS# 14-153508 More square footage for the price than others in this subdivision with less upgrades! Ask me for a list of seller incentives for this home.Well-maintained 1,904 square foot, 4...
By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 2
Contact info: Maria Holland |Re/Max Elite | 615-289-6056   2454 Durham Manor Dr, Franklin, TN 37064 $774,900 KEY FEATURESYear Built: 2007Sq Footage: 4614 sqft.Bedrooms: 4 BedsBathrooms: 5 BathsFloors: 2Parking: 3 GarageLaundry: In UnitLot Size: 1.02 AcresProperty Type: Single Family House DESCRI...
By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 1
Contact info:Maria Holland | Re/Max Elite | 615-289-6056 6335 Shadow Ridge Ct, Brentwood, TN 37027 $949,000 KEY FEATURESYear Built: 1997Sq Footage: 7199 sqft.Bedrooms: 6 BedsBathrooms: 5.5 BathsFloors: 3Parking: 4+ GarageLaundry: In UnitLot Size: 0.97 AcresHOA/Maint: $20Property Type: Single Fam...