Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
Social media isn't the easiest place in the world to generate leads...Let me cover quickly what works and what doesn't work... Video - Luxury Social Media LeadsFree Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 40
There’s always good news and bad news in the real estate business.  This is good news for me, and most likely, it will be taken as bad news for most offline marketers who use direct mail marketing.Postage, as of May 31st, will increase by one cent (.01) and that means each postcard will cost .35 ...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 33
Millennials, I Have One of Them, Still Learning to AdaptOh the ever changing real estate world, it is a moving target and keeps us agents on our toes. The newest group of buyers is the Millenial Generation. They will be the biggest entry into the real estate world over the next few years. I had o...
By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 4
  There are some rules of real estate decorum that I wish hadn't washed away. Here's one. For many years, when an agent took an offer on a property, it was all but written in blood and on stone that it was to be expeditiously either accepted or countered or rejected.  None of this waiting to see ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
This is just a follow up blog post on my direct mail marketing campaign for land for Eric Buliung, one of my team members who works with builders.  One of Eric’s builders has a “land bank” scenario and when an individual lot call comes our way, Eric’s builder signs a purchase and sales on it.  I ...
What are you doing RIGHT NOW to promote your real estate business? Blogging Referrals Door Knocking Online Marketing Social Media Print Ads Mail/Postcards Email Marketing Open Houses Other…  Whatever it is….you can make all of your marketing methods much more effective by integrating it with high...
By Torey Eisenman, Realtor CDPE Orlando Real Estate Homes For Sale
(Benchmark Real Estate Group, Inc.)
Comments 2
Click here to see more pictures and detailed information.     Schedule a Showing Lake Mary Homes for Sale Lake Mary Homes For Sale Search for Homes on MLS Homes Close to Where You Work Avoid Foreclosure What is Your Home Worth? Benchmark Moves You Dela Armstrong   Benchmark Real Estate Group, In...
By Jason David Maddox
Comments 3
621 MAIDEN LN EASTPINOLE CA 94564 $549,000 | 4 BEDROOMS | 2.5 BATHROOMS | 2 CAR PARKING | 2205 SQUARE FEET | MLS: 40700002 Welcome! This beautifully designed high-end home boasts a spacious open floor plan in a private location. Upgraded kitchen with maple cabinets, granite countertops, and stai...
By Richie Alan Naggar author of books on Life-Love-Intimacy-Purpose, + Real Estate too!
(People first then business! Ran Right Realty Riverside, Ca)
Comments 8
I have a dream client. He has savvy, ethics and is focused as well as educated and open to reason. Whats not to like? Nothing! However, we do have different opinions. I noticed this right off. We are of like kind so I am really getting a glimpse of myself as he is doing the same when we interact....
By Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC, Small Office, Big Service
(Waters Realty of Brevard, LLC)
Comments 177
I just had a guy stop by my office about an hour ago to promote his printing and business card business.   I was busy but  I took his card .  Later on I went to the web site on the card. The web site was functional although not too impressive.   My attention was drawn back to the business card he...
By Alicia Ale, Realtor Miami Florida Luxury Homes
(Miami Riviera, llc - Real Estate & Inmobiliaria)
Comments 1
5 Exciting Ways to Spend Summer Near Key Biscayne Waterfront Condos  Almost everyone would agree that taking a long, relaxing vacation near a beach is an awesome way to spend summer. An idyllic island with long stretches of glowing white sand is just about everyone’s dream vacation destination. B...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 12
Picturesque Setting In Dix Hills Long Island is what you will find on Villanova Lane at this Sprawling Ranch nestled in the Top-Rated Half Hollow Hills School District #5.                                                                 Priced at $790,000Outstanding tranquil setting positioned on ...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 10
Its been said before and will no doubt be said again, we can all learn a lot from Barbara Todaro .Today she shares another insight into what makes her such a marketing genius.  There’s always good news and bad news in the real estate business.  This is good news for me, and most likely, it will b...
By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
( HomeRome Realty )
Comments 9
Just Because I'm A Listing Agent...I find properties the Rome way. Just because I'm a listing agent, does not mean I can't help a few special buyers find their dream home. You will not find me showing or previewing houses every day.When someone is serious about finding a home, I send this message...
By Tammie White, Franklin Homes Realty, Franklin TN
((615) 495-0752 or
Comments 3
Many real estate agents in our market work the entire Metro Nashville area. This includes 10 counties and hundreds of square miles. An area much too big for our taste. We have chosen to focus our efforts on Williamson County only, with Franklin being our primary target market. After all, it's whe...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
Here Is Our Top 10 List Of Why Hiring A Realtor Is The Best Way To Sell Your Long Island House: 1. EXPERIENCE ~ Hire the team with more experience than you have in Real Estate. If you live on Long Island, hire Lawrence "Larry" & Sheila who have listed and sold in both Nassau and Suffolk County on...
By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 1
Email is synonymous with communication these days.  In the few short years that we’ve had access to this tool it’s become our favorite method of keeping in touch.  But what if you’re a veteran REALTOR who built the bulk of your database before the Internet dominated communications?I often hear fr...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant -
Comments 13
When it comes to presenting a luxury listing on Facebook I do things a little bit different.  First, I upload the listing as an album on Facebook.  I put all photos in, BUT I leave out a very important piece and that is the price.  The price is found when one clicks on the link to the website.  T...
By Lydia Puller, Realtor, San Rafael Luxury Homes for Sale
(Vanguard Properties)
Comments 4
4 Best Ways to Improve the Entryway of Your San Rafael Luxury Home An entryway is often overlooked but this space gives the first impression of your house to your guests or potential buyers. The entryway signals the beginning to any interior and the way you design it can spell the difference betw...
By Dana Garrett, Accredited Buyer Representative
(HER Realtors)
Comments 1
$169,850, 3Bd/2Ba Single Family House, 1337 sqft.    Dana M. Garrett | HER Realtors | | 850 W 7th St, Marysville, OH 43040 850 W. 7th St, Marysville, OH 43040 3Bd/2Ba Single Family House   $169,850 Year Built 1951 Sq Footage 1337 sqft. Bedrooms 3 Beds Bat...