Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Amanda and Jared Christiansen, YOUR Fort Wayne Realtors, Century 21 Bradley.
(Century 21 Bradley (260)704-0843)
Comments 169
If any of you know me at all, you know that I love Facebook.  It's where a LOT of our business has come from over the years.   It's been more from my personal page than business page, as I believe interaction, connection, and transparency are key.   If you're using your business page and it's wor...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 23
Planning your daily schedule is important to make sure that you complete your proactive lead generating activities and meet the needs of your clients. But, did you know that it’s also important to build in wiggle room as well? Wiggle room is a block of time where you have nothing planned…at least...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 18
     Anyone who follows my posts knows that I am in the marketing business. I happen to drive the home inspection bus. I am constantly looking for new innovative ways to get the word out by seeing what my competitors are not doing.      While at a trade seminar a few weeks back, I saw a vendor wh...
By Eric Galuppo
(Real Estate Rev - Helping Agents Increase Revenues)
Comments 2
There is a simple question you can ask that has the potential to turn every person you speak with into a referral source and/or future transaction. This works great for any agent who is out there constantly talking with people to find new business. I am going to show you exactly how to do this, b...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 1
The buying process is not always easy, especially in a market with low inventory. We tell our buyers not to give up. It may be somewhat of a challenge, but that house is out there and we're going to find it.    This particular buyer was a fussy one. Not that she was asking for anything outrageous...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 4
      One of the things that makes a business run and run well is good employees. I know that I have bragged on Annelle before and she deserves every bit of praise. A few agents had asked us if we would be willing to participate in a broker open and Annelle was quick to say, “Yes.” before she eve...
By Yolanda Cordova-Gilbert, David Weekley Homes in Cinco Ranch
(David Weekley Homes)
Comments 26
      This week I was at the gym finishing up my last set of weights with my headphones on. I was minding my own business, when this lady comes up and gives me this card. I take my headphones off I look down and she gives me the spiel. She hands out 100’s of these cards a week for her  husband. ...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 4
  A funny thing happened while I was speaking to a group of businesses this week.  I participated in a group presentation at the Yorktown Chamber of Commerce.  The presentation was billed as “A crash course for marketing your business.  What drives sales and motivates customers to buy.” Our messa...
By Dale Dresel, Maricopa City & Estrella Mountain Ranch Realtor©
(HomeSmart Success, Maricopa & Goodyear AZ)
Comments 0
Maricopa Resort Style Home for Sale in the Guard Gated Province  42377 W ABBEY ROAD 2 Beds/2 Bathslisted at $295,0002038 SqFt of living spaceMLS# 5071037     Resort style home in a resort style community of Province!   DON'T MISS OUT ON THIS!  Maricopa Resort Style Home for Sale in the Guard Gate...
By The Condo Guy Bill Desautels, RE/MAX North Professionls
(The Condo Guy)
Comments 0
Some people love living in condos, while others swear by detached homes. When it comes to deciding between the two, however, you can't always rely on someone else's word. Sometimes it's as simple as understanding and assessing your lifestyle to make the best choice, since condo living and home o...
By Dale Dresel, Maricopa City & Estrella Mountain Ranch Realtor©
(HomeSmart Success, Maricopa & Goodyear AZ)
Comments 0
Maricopa Energy Efficient Home for Sale in the Guard Gated Province 20103 N GEYSER DRIVE 2 Beds/2 Bathslisted at $207,8901564 SqFt of living spaceMLS# 5011344     Brand new energy efficient home ready  for immediate move in!   DON'T MISS OUT ON THIS HOME BUILT BY MERITAGE!  Maricopa Energy Effici...
By Mirela Monte, Myrtle Beach Real Estat
(Buyers' Choice Realty)
Comments 3
Marte has some valuable tips here to make your website more productive.  Market Reports have always brought me seller clients and I swear by their usefulness.  Yesterday's mail included a letter from an agent telling me that she's using Google Adwords and getting plenty of traffic to her site, bu...
By JM Padron, ACP, CCIM, CDPE, CRB, Ft. Lauderdale-Doral-Sunny I
(REMAX PREMIER-COMMERCIAL ASSOCIATES)
Comments 0
Real estate agents as any other independent contractor main their own business and we as leaders must be guiding them and providing the right tools to be successful. Residential Real estate agents must be trained to be able to capture commercial referrals in their day to day residential operation...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 51
After reading Barbara Todaro’s article about the benefits of consistent marketing and Marte Cliff’s advice for new agents, I began to reflect a little bit on consistency. In Self-Reliance, Ralph Waldo Emerson says, “A foolish consistency is the hobgoblin of little minds…” What he means here is th...
By Chris Webster, Myrtle Beach Real Estate, Foreclosures and Short S
(Island Palms Realty)
Comments 2
  Click to view photo album Looking for a home with land? Well here it is! Home features: 3 nice sized bedrooms 2 Large Bathrooms .87 Acres 14 x 14 Utility Building  Front Porch Rear Deck Great property in Loris South Carolina area with no HOA fees! Bedroom # 2 is nice size as you can see!     E...
By Kathryn Barcellona
(Coldwell Banker)
Comments 0
Bernardsville Boro NJ Homes for Sale | 24 Stirling Rd Bernardsville Boro NJ    Bernardsville Boro NJ Homes for Sale | 24 Stirling Rd Bernardsville Boro NJ | $ 1,150,000   Feast your eyes on this extremely detailed and carefully maintained Colonial style home for sale in Bernardsville Boro NJ. Thi...
By Debbie James Somers & Company, Debbie James
(Somers & Company)
Comments 0
Reasons Why Seacrest Beach Homes for Sale are Better Than Beachfront Properties If you are planning on buying a Seacrest Beach home for sale as a second property, primary residence, or an investment property, it is important to be aware of the advantages of living NEAR the beach versus living IN ...
By Teresa Ryan, Teresa Ryan
(Ryan Hill Realty)
Comments 0
4 Tips To Increase Your Tall Grass Naperville Home’s Curb Appeal     Your house’s curb appeal is your opportunity to give a prospective buyer the best first impression. Since the exterior will be the first thing they will see when they pull up to your home, it's very important to make it look bea...
By Wanda Kubat-Nerdin, Your Southern Utah Residential Real Estate Agent
(Prado & Kramer Real Estate, St. George, UT 435.632.9374)
Comments 2
Top 55+ Community in Sunny southern Utah ~ SunRiver St. George SunRiver is an active adult community right off Highway I-15 at Exit 2 in St. George Utah. This community is the only one of its kind in southern Utah. Requirements are that one of the homeowners be at least 55 or older.  Amenities in...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
(MOOERS REALTY)
Comments 8
They say presentation is everything in real estate marketing. First impressions are lasting ones. Being available when your busy real estate buyer has some free time makes videos the logical media choice. To really deliver with memorable, highly effective punch. The open house on demand property ...