Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 9
    I just read a wonderful post written by Chris Ann Cleland titled “Beware The Things You Know Nothing About” and I immediately thought about new construction sales.  Chris Ann’s post was relevant to gardening, but it struck a nerve with me about new homes. If I had a dollar for every buyer’s a...
By Wayne Martin, Sales Manager - New Homes & Condominiums Division
(Michael Saunders & Company)
Comments 1
Wine & Cheese on me from 4 to 6 on Tuesday afternoon August 5, 2014! All responding Active Rain Members! What an opportunity to meet new firends and say hello to old friends! Location: 100 S Washington Blvd. (Michael Saunders & Company Gallery office) Sarasota FL 34236 Reason:  Sarasota a...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 42
I just read a post by one of my favorite ActiveRain members, Maria Gilda Racelis, titled “Do You Have What It Takes To Stay In The Business?” and I thought I’d share my opinion on a similar topic.  It doesn’t take much to stay in the real estate business.  There are different levels of accomplis...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 81
Is Respect in Real Estate Marketing important, or optional? Today when I was feeling a little miffed I started thinking about respect. And since I'm always thinking about real estate marketing, I started thinking about them together. You definitely want respect. You want people to keep their ...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 6
You sleep. You wake. You eat. You go to the gym. You spend time with family. You show property. You write contracts. And at the same time you must generate more leads so that you can do it all over again—day in and day out. That’s where the Internet can help you. When you leverage the tools avail...
 "What do I tell him?" The question came to me from a long time friend on Facebook. His query was about what to tell a friend who had recently sent out thousands upon thousands of mailers with no results. What to tell someone indeed! It hurts when you send out mailers like that, with no...
By Dale Bledsoe, Realtor in Tracy, California
(Crown Key Realty)
Comments 61
  Like many RE agents my career and most years seem like a roller coaster ride. After receiving my license in the spring of 2006 I was in a serious accident. By the time I was ready to resume work it was the summer of 2007 and the market was in free fall. My business did OK after that but was lar...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
​Are We Ready For A Long Island Condo? That's a question we get asked frequently as Realtors on Long Island. We believe there are many reasons for buying a Condo instead of a house in Nassau or Suffolk County Long Island. A Condo is a good option for anyone who wants to own a home without the...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 3
The Condo Market on Long Island, especially the 55 and over market, is experiencing low inventory. Get your Condo listed now and be another SOLD by Lawrence"Larry" and Sheila.   Sellers: Become another SOLD by listing your residence with Real Estate Agents Lawrence "Larry" &a...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 4
The Kuney-Todaro Team always represent their sellers on their purchases as well as listing their homes.  Lorraine Kuney was a buyer's agent for the sale at 9 Massachusetts Ave. in Norfolk MA for her sellers.  This lovely home sold for $517,500.  If you are thinking of selling your Franklin o...
By Jesse Poll, Keller Williams Realty, St. George Utah
(KELLER WILLIAMS Realty, St. George)
Comments 2
Thank you Wanda for this post. I have to aggree that Southern Utah is one of the best places to live in the country. I have lived all over the United States and somehow I always end up back here in Sunny Southern Utah. Just last month Cedar City and Saint George were recognized as being some of t...
By Silvia Dukes PA, REALTOR, Florida Waterfront and Country Club Living
(Tropic Shores Realty - Ich spreche Deutsch!)
Comments 14
  Body Language - What Are You Saying Without Speaking a Word?   Body language is an important part of how we present ourselves and can also play a big role in business negotiations.   But not only is body language an important factor in face-to-face communication, it also comes across in our onl...
By Tracy Royce, Royce of Real Estate - Short Sale Arizona
(Short Sale Arizona, Arizona Short Sale Realtor)
Comments 0
Lately I’ve been out car-shopping and readjusting my negotiation savvy to automobiles. As an atypical car owner, someone that does not trade in cars every 2 years or so, I have limited experience when it comes to the process of evaluating, pricing, and negotiating for the best deal on a car (god...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 0
Mid-Year Market Report For St James, Head of Harbor and Nissequogue Long Island January - June 2014   Here is a look at where the St James, Head of Harbor and Nissequogue Long Island 11780 Market Report looks like for the past 6 months:   St. James SOLD: 2014 = 32 Homes Average Sale: $476,000 Day...
By Pete X-Investment to Luxury, Huntington Beach, CA -GRI-MCNE 714.459.2017 OCLister.com, Outstanding Agent Referrals-Nationwide
(X Group Real Estate Advocates )
Comments 0
The Internet Says What? Do you believe everything on the internet including the value of your home?   Hopefully you do NOT!   As real estate professionals we take valuation seriously. Frankly our reputation is dependent on it!   If you are considering selling your home or know of anybody who is.....
By Pete X-Investment to Luxury, Huntington Beach, CA -GRI-MCNE 714.459.2017 OCLister.com, Outstanding Agent Referrals-Nationwide
(X Group Real Estate Advocates )
Comments 0
Orange County, California   From just under $150,000 for a fixer in Santa Ana to a nearly 60 million U.S.D. ocean front architectural wonder in Laguna Beach. There is something for everybody from the investor to royalty!                                V.I.P. Instant MLS:                OCLister.c...
By Pete X-Investment to Luxury, Huntington Beach, CA -GRI-MCNE 714.459.2017 OCLister.com, Outstanding Agent Referrals-Nationwide
(X Group Real Estate Advocates )
Comments 2
The Internet Says What?   Do you believe everything on the Internet including the value of your home?   Hopefully you do NOT!   As real estate professionals we take valuation seriously. Frankly our reputation is dependent on it!   If you are considering selling your home or know of any anybody wh...
By Susan Harding, HomeStar Video Tours, Showcasing You and Your Listings, 855-579-6284
Comments 1
Smooth video, nice transitions, licensed music, and your agent branding. It’s the perfect recipe for a video tour. Or is it? Well, yes and no. More often than not, something is missing.   The Missing Piece… That something is what you’re not hearing. Long ago, (even before my time!) silent movies ...
By Wanda Kubat-Nerdin, Your Southern Utah Residential Real Estate Agent
(Prado & Kramer Real Estate, St. George, UT 435.632.9374)
Comments 5
Utah Ranked Top Pro-business State: No. 1 Spot for the 3rd Time! Living in southern Utah has afforded a front row seat to the local business climate around the state, especially while involved in community activities such as ribbon cuttings, grand openings and ground breakings. Utah residents and...
By Dale Dresel, Maricopa City & Goodyear Neighborhood Realtor©
(HomeSmart Success, Maricopa & Goodyear AZ)
Comments 0
Estrella Mountain Ranch Single level home w/ 3 Beds for Sale in Goodyear AZ! A beautiful home that is surrounded by incredible mountain views!! Lots of walking/biking/& hiking trails in a golf course community! Shops and restaurants close by! A MUST SEE! Start you home search now for more pro...