Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
As a new dad, I've got a lot to learn.  As business owners and professionals, we also have a lot to learn. Today's lesson hit me as I was trying to let my wife get some sleep.  I brought our 8-week-old daughter downstairs and spent some time playing with her, then tried to put her down for a nap....
By Jenna Dixon, Associate Broker - Let's Talk Atlanta Real Estate
(DRA Homes (Atlanta, GA))
Comments 78
Are you still looking for a way to build a niche?   If you aren't, there can only be one of two reasons, you have already successfully built one OR you don't have a great system in place and you gave up! Whether it's geographical, like a farming a neighborhood or a zip code OR property type OR ho...
When it comes to marketing real estate...what are you selling?  Are you selling homes... prices... lifestyles...or yourself as an agent? Every business model that's out there is a little different.  Some real estate agents believe - I believe unfortunately - that it's their job to sell themselves...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 19
If you're looking for a Single Family home within a 24 Hour Guard-Gated Long Island community with Country Club amenities in Suffolk County...Here it is! $755,000 160 Hamlet Drive, Mt Sinai Long Island This welcoming home combines the comforts of a Single Family home within a Country Club atmosp...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
5 Questions a Christina Community Homes For Sale Buyer Should Ask   Home buying is a huge decision for everyone. Aside from the fact that it will affect your finances, it will also affect your lives and how you live it. Even if you are planning to purchase one of the lovely homes for sale in Chri...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 14
You may have heard of the “star-crossed” lovers, Romeo and Juliet. You may have experience times when everything seemed to go your way, times when the “stars aligned”.  Some call it kismet; others call it luck or joss. But, in our opinion the stars cross and align ALL the time. The big question ...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 11
When you're building a real estate career the need to market your services never ends. You need to keep doing something every day to meet a new prospect, to nurture a current prospect, to connect with a past client, or to put your name in front of searchers.  Yes, you're busy. Some days you think...
By Kyle Reyes
Comments 10
Social media.  It's like the girl who told you she thought she might be pregnant 15 minutes after you dumped her. Today, we're having a candid conversation about social media.  Or, more specifically, trial by social media.  Because it appears that the whole "innocent until proven guilty" thing ne...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 8
If you've read samples of my agent bios, you know that they all include some kind of personal information. It may be where the agent was raised, where they went to school, their hobbies, their charitable work, or something about their pets. Why? What does that have to do with their expertise as a...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park & Leander, REALTOR®
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR®)
Comments 6
Austin area Townhouses & Condominiums market update November 23, 2014 According to the Austin Multiple Listing Service the volume of townhouses and condominiums (condos) purchased in the Austin area in October 2014 was 272, which is three percent less than October 2013. In the same time period, t...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
Are You Selling Your 55 And Over Condo On Long Island?     We are Realtors Lawrence "Larry" and Sheila and we NEED your 55+ Condo listing on Long Island NOW!       As of this date November 2014, inventory is low in the 55 and over Condo Market. We get phone calls every day from Buyers who are rea...
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages Connecticut)
Comments 23
There are many four letter words, but there is A Four Letter Word We Need To Stop Using In The Real Estate Industry.  That four letter word is SLOW, and we need to eliminate this word from our vocabulary.  This is a message we need to be reminded of every year around this time, because this is th...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 16
Ron and I were in a regional mall this morning.  As we were walking out of one of the stores, we came upon this kiosk unit selling caviar.  Make a choice, put you credit card in the designated slot, and the kiosk will dispense caviar to you automatically.   One ounce of beluga caviar will set yo...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 21
Thanks to Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 for suggesting my research for today: The difference between affect and effect. This is a pair or words I thought I had down pat, until I read something to the contrary that made me think perhaps they were sometimes interchangeable. ...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 1
Although you may be cool as cucumber most of the time, there may be times when you begin to feel overwhelmed. The holiday season is one of the most common times for feelings of overwhelm to start bubbling up; after all, you’re trying to close deals by the end of the year, generate leads for next ...
By Brenda Mancil, Texas Five Star Realtor
(RE/MAX Premier Properties)
Comments 0
2015 is shaping up to be a great year for real estate!  If you are looking to sell, now is the time to inquire about getting top dollar for your home.  If you are looking to buy, let's get started before the prices rise even more.  Watch the attached video to learn more about me and how I can hel...
By Jay Mecray - (480) 256-9771, #JayMecray #RealEstate #Arizona #Phoenix #Maricopa
(Arizona Property Solutions - Residential & Commercial Specialist)
Comments 3
Restaurant For Lease Mesa AZ     Contact: Jay Mecray Phone: 480-256-9771 Email:   Jay@AZ-Property-Solutions.com #JayMecray #RestaurantForLeaseMesaAZ #CommercialRealEstate #ResidentialRealEstate #Arizona #Phoenix #Chandler #Mesa #Gilbert #Tempe #Scottsdale #Ahwatukee #ParadiseValley Restaurant For...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 15
Another Kuney-Todaro Team Closing at 295 Prospect St Bellingham MA by Lorraine Kuney OverviewMapsPhotosFeaturesDescription 295 Prospect Street in Bellingham MA-VideoNeighborhoodMarket Stats $409,900 Single Family Home Main Features 3 Bedrooms2 Bathrooms1 Partial Bathroom1 UnitInterior: 2,921 sqf...
By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes For Sale
(Homes that Click Realtors)
Comments 2
Canal Winchester OH Beauty with Barn OverviewMapsPhotosFeatures Video $309,900 Single Family Home Main Features 3 Bedrooms2 Bathrooms1 Partial BathroomInterior: 1,862 sqftLot: 5.04 acre(s) Location 3195 NW Mason Road CanalWinchester, OH 43110USA Debbie Harr Homes That Click Realtors(614) 268-765...
By Carla Starkie, Full service residential mortgage broker
(360 Mortgage, Inc.)
Comments 0
This morning I had a Realtor ask me what the heck she can do to get all these buyers that are in NO HURRY to get off the fence and buy a house already! :)Well, the #1 thing you can do is find them a house they HAVE TO HAVE.  But other than that.... is there any real way to motivate them?  Well, I...