Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 186
Are business cards going the way of buggy whips? Some believe they are. They see business cards as mere clutter. They think it's easier to exchange contact information by entering names and information into smart phones, rendering business cards unnecessary. For some, that may be true, but I don'...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 34
The effectiveness of print vs. electronic marketing is always up for debate. While marketers like Barbara Todaro have proven that targeted postcard mailings fill their pipeline with listings, other insist that it doesn't work and is too expensive. Have they tested that theory? I'd say not, becaus...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 4
In this video I will explain as easy as I can how to get the right frame of mind and confidence to help you sell at least one Luxury Home this year...One or more Luxury Home sales this year will increase your income by $30,000 - $200,000 Worth a try...Video - One Luxury HomeFree Luxury Home Sales...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 18
There are 3 Fifty Five and Over Condo Communities in Riverhead Long Island. As a courtesy, Lawrence "Larry" and Sheila Real Estate Associate Broker and RE Salesperson are providing the Community Profiles for these 55+ Communities...        Located in Riverhead Long Island, Sunken Ponds, Saddle La...
By Jacob Thomas, Weston, Davie, Coopercity, Southwest Ranches, Miramar Realtor, South Florida Estate Homes Inc.
(South Florida Estate Homes Inc)
Comments 7
Weston FL Real Estate- Waterfront Pool homes for sale Today! Real estate market data provided by your local expert, Jacob Thomas- SFEHomesWeston FL Real Estate- Waterfront Pool homes for sale Today!  Free List of Todays Top Trending Waterfront Pool homes listed for Sales in Weston FL. If you want...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 20
“Risky” is a commonly used word in conversation about real estate marketing.  There is a cost involved with most marketing sources and methods.  Anything that’s worth the participation has a cost associated with it.Herein lies the problem with most real estate agents and their efforts in promotin...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 17
Aren't we lucky at ActiveRain - because we have Barbara Todaro blogging here in 'Rain?I remember  taking some lessons on how to find a land for new construction.This is the second part - how to price it?Thanks Barbara for your expertise - and sharing with us on ActiveRain.    What do you need to ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 4
There are hundreds of blogs about why a house isn't selling. Most of the time it's the price, the condition, or the location. But, what if the price is right, the condition is top-notch, and the location is perfect - and the house is still not receiving attention?This can happen. Don't get discou...
By Chuck Carstensen, Minnesota Real Estate Expert
(RE/MAX Results)
Comments 30
I have been posting hashtag WUKAR out to social media for the past few days and people are asking me what WUKAR is? WAKE UP - KICK ASS -REPEAT When I first saw a WUKAR facebook post and saw those words I thought. "Thats Me!"  Each day I get up, work hard, solve problems, care for clients, serve a...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 6
When we market, we must be in the right frame of mind and be able to focus on our subject matter. When we market, we must be in the right frame of mind and be able to focus on our subject matter.  We need to be clear-minded and think about nothing other than the topic that we are reducing to writ...
By John Pusa, Your All Time Realtor With Exceptional Service
(Pacific Realty)
Comments 2
In April of 2015 Trulia.com reported median homes sales prices decreased 0.4% in Montrose, California between January 2015 to April 2015 to $597,500, from the previous quarter, but jumped 34.6% from the same time in April of 2014. An average home listing price in Montrose, California on Trulia wa...
By John Pusa, Your All Time Realtor With Exceptional Service
(Pacific Realty)
Comments 1
In April of 2015 Trulia.com reported median homes sales prices decreased 0.4% in La Crescenta, California between January 2015 to April 2015 to $699,000, from the previous quarter, and decreased 5.5% from the same time in April of 2014. An average home listing price in La Crescenta, California on...
By Sharon Alters, Realtor - Homes for Sale Fleming Island FL
(Coldwell Banker Vanguard Realty - 904-673-2308)
Comments 5
The Low Down on MillenialsThough not a Millenial, my kids are Millenials, and they all look forward to the American Dream of homeownership. In fact, I haven't met a Millenial yet who doesn't aspire to owning a home of their own someday. They may want the city, or have their eye on the suburbs, bu...
By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 0
Without going into great detail, for me 2015 has been the year so far of the "Real Estate Referral."Here's how just one of my referral balls started rolling:1. I took the initial listing because of future possibilities with that client. Now sold.2. Because of the marketing of #1, I was contacted ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 43
When we market, we must be in the right frame of mind and be able to focus on our subject matter.  We need to be clear-minded and think about nothing other than the topic that we are reducing to writing.  How do you clear your mind of all other thoughts? What works best for me is to focus on som...
By Suresh Srinivasan
(ReachFactor - Content Marketing for Real Estate)
Comments 48
I recently came across an SEOMoz study that looked to see what impact, if any social media has on search engine rank. The results surprised me. The number of Facebook comments/likes/shares you get seem to directly impact your Google rank. The study looked at results from 10,000 Google searches an...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 65
 What do you need to know about a buildable lot in order to introduce it to a builder?  You only need to know the size of the end product to be built on it and what the home will be worth.  The builder will determine what he can pay for the lot.Fair market value of a lot is not an exact science. ...
By Carolyn Roland-Historic Homes For Sale In Delaware, Cecil County, and S. Chester County, Carolyn Roland, GRI, CRS
(Patterson-Schwartz Real Estate)
Comments 60
A client who is looking for a piece of land on which to build a house for his family asked me about a particular parcel in Wilmington that has been on the market for 3 years (great starting news). Under “Disclosures” on the MLS, the listing agent has included maps of the property with large print...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
There are six steps to the Luxury Home Seller Presentation...Here is a one minute video and a short explanation of Step #6 ..."Closing" or "Frame Stacking"... Video - Seller Presentation Step #6Free Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 33
Sex, lifestyle, marriage, children, family...Real estate marketing is venturing off into new and some would say "creative, exciting and edgy" arenas.This morning Roger D. Mucci posted "Does Sex Sell?" and it created a ripple effect in my little brain.Marketing excites many real estate agents, it ...