Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC, Small Office, Big Service
(Waters Realty of Brevard, LLC)
Comments 172
I just had a guy stop by my office about an hour ago to promote his printing and business card business.   I was busy but  I took his card .  Later on I went to the web site on the card. The web site was functional although not too impressive.   My attention was drawn back to the business card he...
WHY REAL ESTATE AGENTS NEED AN EFFECTIVE SOCIAL MEDIA STRATEGY Though, real estate business is a person to person meeting, connecting and getting understanding of the client’s demands an your offers. With the enlargement of the technology this offline business also requires to be online. Social ...
By Ernie Gonzales, Keller Williams Realty Henderson NV
(The Gonzales Team at Keller Williams Realty )
Comments 0
  Ernie Gonzales of Keller Williams Realty Henderson NV Promotes Reading with Ullom Elementary for Nevada Reading Week    Ernie Gonzales Henderson NV Real Estate Agent   To help promote  Nevada Reading Week  Ernie Gonzales of the Gonzales Team recently visited J.M. Ullom Elementary to read and sp...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
Just watch 3 minutes of this video... 4:25 to 7:25   Video - Luxury Home Clients - Your Mindset   This is my good friend Oren Klaff author of Pitch Anything... This will give you a taste of the mindset you need when presenting yourself to Luxury Home Buyers and Sellers...   To your success,   Hug...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 40
The real estate market in Franklin MA is gaining momentum for The Kuney-Todaro Team.  This was a day that reaped four closed sides for Tammy, including a list/sell, and a closing for Eric.  The weather forecast for next week predicts temperatures in the balmy 40’s and 50’s, and the 8’ snow mounds...
By Travis Balinas
Comments 6
The news and reports about the Facebook organic traffic drop are true. Over the past year, Facebook has been slowly turning down the organic reach of posts from business pages in their fans’ New Feeds. While this publicly acknowledged move from Facebook has marketers and business up in arms, I’m...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 20
Mentoring is a task that is becoming more popular in real estate.  A common thought has always been not to share any information for fear that others will become more skilled than you.  That notion continues to reign with many mentors. I’ve been mentoring for decades, and now I am a mentor to ma...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 11
Welcome To Our New Listing At 125 pond Circle Mt. Sinai, NY 11766 ONLY $465,000   Perfect Location with Pond View at Plymouth Estates. This beautiful upper level Fairmont Floor Plan has its own Personal Elevator leading To Your Diamond Condition Condo. It Offers Soaring Ceiling, Large Spacious Ro...
By Mahesh Mike Patel, Call Me And Consider It Done!
(First Team Real Estate)
Comments 19
  Cold Calling: How to make it Fun and Effective I was fortunate enough to give a presentation on Cold Calling.  We all know that to be successful in Real Estate or any other sale business, one has to find customers to present  to.  One always has to find new clients and at the same time service ...
By Brenda Mancil, Texas Five Star Realtor
(RE/MAX Premier Properties)
Comments 0
By JM Padron, CCIM, CDPE, CRB, Ft. Lauderdale-Doral-Sunny I
Comments 0
  Major Broward County Manufacturing Facility Sells to Pembroke Office Industries, LLC an Affiliate of Brazilian based Acrimet.       Fort Lauderdale, Fl, March 1, 2015 – Richard Schwartz and Robert Edlin with RE/MAX Commercial Associates recently represented the Seller in the sale of a Manufactu...
By Mike Linkenauger, Short Sale Realtor - Jacksonville FL
(First Coast Realty Associates)
Comments 0
Hi there! As a fellow agent I just wanted to get some feedback from you real quick about these websites we just developed and launched. What are your thoughts? We just developed them in house a...
By Rene Fabre, New Media Marketing
(First American Title)
Comments 11
If I wear a mask, what can I expect from social media?  I’m no Einstein, but it is my career teaching social media marketing everyday to real estate professionals for the First American Title Real Estate School of Washington. I also do a little moonlighting and teach an evening class at Bellevue ...
By Michele Smylie Clark, ,#480-390-4182,
Comments 1
Open house Sunday March 8th, 1:00-4:00 LOCATION, LOCATION, LOCATION   Lowest priced in Pinnacle Peak Country Club, and comes beautifully remodeled with guest house.   3 Bedroom 3 bathroom home in prestigious Pinnacle Peak Country Club, Scottsdale, AZ. Main house has a 2 bedroom split, with open f...
By Michele Smylie Clark, ,#480-390-4182,
Comments 1
The 303 freeway recently opened to the 101, commuting to anywhere in the West valley has just got so much easier.  If you haven't checked out the Surprise area in the last few months and are considering moving I'd suggest you check out just how much house you can buy in Surprise compared to other...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 10
Agents in the know are using social media to build a following. You're writing and promoting your own posts, and you're inviting people to visit and interact with you when you promote other people's posts and articles.  That's all good - but using hype to trick people into stopping by can backfir...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 16
Sometimes when I'm getting ready to write an agent bio for someone who will be uploading it to a brokerage website, I ask for links to the other bios. I want to see if there's some kind of format or pattern that the broker prefers. Today I visited a site where more than 100 agents were listed. So...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 17
Well, Cold Calling! Many of us don't like it - just because of the fear of rejection. And what is FEAR? False Evidence Appearing  Real. Here's a great post from my friend Mahesh Mike Patel with a training video. If you are afraid of cold calling, watch this - it's worth investing your time.   Col...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 2
This week, the activity on the Lyndhurst real estate market was medium. There were 12 new listings, 1 property was put back on market, 1 contingent listing,  price was changed in 6 of the listed properties, and 5 real estate properties were sold. NEW LISTINGS         House listed with Joshua C. K...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Royden Homes An up to date look at Royden homes for sale and Royden neighborhood information. The Royden neighborhood has a wonderfully classic feel to it. It's a rather large community with mature landscaping and homes set back nicely from the street. You will find Royden homes for sale in the S...