Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 0
How to Pick Christina Community Homes for Sale With Good Resale Value   It is not often that buyers think of the resale value of the Christina community homes for sale they are buying. Most would dwell on evaluating the home in terms of how it measures up to the your current criteria based on you...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park & Leander, REALTOR® CRS GRI
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR® CRS GRI)
Comments 19
OH MY! 4 Day's Left Before Christmas Last Minute Shopping Ideas You can get gift cards in the checkout line of most major supermarkets, at your favorite retailers, or online. Amazon is selling their gift cards in cute little tins    Candy is one of those all-purpose gifts But if you're looking fo...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 19
Is a 55 And Over Community Right For You Now?    Are you an Empty Nester wanting a smaller home with no maintenance requirements?    Do you want to stay close to family and friends and not move away from the Long Island you know and love?   Then you should call Realtors Lawrence "Larry" and Sheil...
By Bob Ratliff, Broker Associate - REALTOR® 512-587-5689, Your Cedar Park & Leander, REALTOR® CRS GRI
(RE/MAX Capital City ~ Call Bob ~512-587-5689 Austin TX - REALTOR® CRS GRI)
Comments 14
Lago Vista Lot For Sale  *Lake Travis Views* Extraordinary views from Lake Travis Lot in Lago Vista, this cul-de-sac lot is ready for your dream home on buildable lot. Unrestricted view of Lake Travis allows new owner/owners to enjoy breathtaking sunsets, enjoy Lago Vista fire-works from distant ...
Young.  Is it about age...or is it about a state of mind? I'd argue that it may be neither. Since I was a kid, I've been told that I am an "old soul".  Yet now that I'm older, I like to think that I have a youthful perspective on business.   Let's face it.  As we get older, many people become jad...
By Will Hamm
(Hamm Homes)
Comments 18
Well, down to the last 15 cookies tins to deliver, that makes 112 total.  Yes not everyone gets them every year, but people that refer me this year or people that have closed deals in the last 3 years are the ones that got some for sure.  At a birthday party last night for a great gal that just t...
You've been going about it all wrong.   You thought you were making more money by spending less money.  You thought you were growing the business by tightening your belt. You were wrong. This is the quick lesson in how to give yourself an immediate raise by spending more money. What's Your Worth?...
By John Pusa, Your All Time Realtor With Exceptional Service
(Sellstate Pacific Realty)
Comments 2
On December 17, 2014, California Association of Realtors (C.A.R) reported that homes values decreased 5.9% to a price of $549,440 in November 2014 from October of 2014 price of $583,810, but gained 1.1% from November of 2013 price of $543,330; while, homes sales fell 18.5% in November of 2014 fro...
By Sharon & Bruce Walter, West Lafayette homes for sale
(Keller Williams Realty Lafayette, IN)
Comments 6
  West Lafayette Huntington Farms 4 bedroom home for sale Klondike Schools with fenced yard minutes to Purdue University located at 1863 Man O War, West Lafayette, IN 47906.      SALE   PENDING !!!       West Lafayette Huntington Farms 4 bedroom home for sale Klondike Schools with fenced yard mi...
By John Pusa, Your All Time Realtor With Exceptional Service
(Sellstate Pacific Realty)
Comments 0
On December 17, 2014, California Association of Realtors (C.A.R) reported that condo and town-homes values decreased 1.5% from price of $369,040 in November 2014 from October of 2014 price of $364,480, but gained 6.3% from November of 2013 price of $347,050; while, condo and town-homes sales fell...
We work with a LOT of different businesses.  From real estate agents to car dealerships.  From lawyers to retail shops.  And if there's one consistent mistake that businesses make when it comes to social media, it's this: social media isn't about talking TO your customers. It's about having a con...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 1
“Are YOU aligned with the stars?” Please visit the original blog if you wish to leave comments. You may have heard of the “star-crossed” lovers, Romeo and Juliet. You may have experience times when everything seemed to go your way, times when the “stars aligned”.  Some call it kismet; others call...
By Dee Toohey, Broker, ABR, AHWD, CIPS, FMS, ePro
(Innovative Realty Solutions Group)
Comments 6
65+ adults are real estate’s most loyal age group   NEW YORK – Dec. 15, 2014 – Americans age 65 and over are holding onto homeownership instead of downsizing into rentals or moving to senior centers, Bloomberg Businessweek reports. Indeed, the largest jump in buyers this year was among people be...
By Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
(Real Skillz-Clear Marketing for Your Real Estate Vision)
Comments 52
How to Add Your Real Estate Business Listing to Google Places All real estate is local and now real estate on Google is becoming a more local search friendly place to be.  If you haven't already claimed/added your real estate business listing to Google Places, here's how to do so in 10 Simple Ste...
By Joe Manausa, Tallahassee Real Estate
(Joe Manausa Real Estate)
Comments 17
If you are like many brick and mortar business owners and managers, you most likely are wondering how to get better results from your social media activities. There are many different products that claim to help you grow your social media accounts, so I have targeted one that I have purchased an...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 67
What works in  creating a brand in your real estate market place is focusing on your audience.  Choosing colors follows the same logic.  So when you are thinking of branding yourself, think twice and don’t necessarily default to your tastes. Take a moment to analyze why you are creating your bra...
When I worked for NBC, I put together a series called "The Faith Project".  The idea was to look at the role of faith in our lives. Not organized religion, but FAITH. Let's face it.  We live in a world where it feels as if we have to be ultra politically correct.  If you ask me, it's pretty sad. ...
By Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo
(Dagny's Real Estate)
Comments 117
I Plan On Being A Millionaire Today All I need is a post and some comments, and I am there !   It was so exciting on the way - what will it feel like on the other side?   I have made a lot of friends, some of whom I will see today at Ginny's Meet Up, and had some business transactions result from...
By Carla Muss-Jacobs, Principal Broker/Owner, Buyer Focused ~ Buyer Results
(BuyersAgentPortland.com | (503) 810-7192 Portland Metro Exclusive Buyers Agent | 100% Buyer Representation ~ 100% of the Time)
Comments 71
This is Why You Do Localism Posts! If you're new to ActiveRain, or a lifer and need a boost, kick in the pants, a "get moving" inspiration . . . I hope this post rejuvenates you into doing LOCALISM posts. Here's what happened today: I have a tracker on my site and from time-to-time I'll check it ...
By Laura Foreman, Copywriter, Buffini & Company
(Referral Maker Real Estate CRM)
Comments 15
A quality lead is only a phone call away. As a real estate professional, you spend much of your time on the phone with current clients. However, a quick call to your past clients can help you plant the seeds for future referrals. Here are three reasons to hop on the phone and call your clients. C...