Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
As of this morning, I've received no fewer than 147 emails from assorted vendors wishing me a Happy Thanksgiving. The text messages started flowing at 11am yesterday.  I'm sure that by 5pm they'll reach a fever pitch, flowing as freely as the wine being passed around many Thanksgiving tables. Oh,...
A few years back, I was doing business with someone who was paying a boatload of money on a monthly retainer.  There was nothing like cashing that check every single month. Until that sneaky little gut feeling hit me. I had no evidence that he was doing anything wrong.  At the time, he wasn't.  J...
By Carla Starkie, Full service residential mortgage broker
(360 Mortgage, Inc.)
Comments 54
This morning I had a Realtor ask me what the heck she can do to get all these buyers that are in NO HURRY to get off the fence and buy a house already! :)Well, the #1 thing you can do is find them a house they HAVE TO HAVE.  But other than that.... is there any real way to motivate them?  Well, I...
As a new dad, I've got a lot to learn.  As business owners and professionals, we also have a lot to learn. Today's lesson hit me as I was trying to let my wife get some sleep.  I brought our 8-week-old daughter downstairs and spent some time playing with her, then tried to put her down for a nap....
By Sidney Kutchuk, Property Management & Sales Experts 951-217-6745
(Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745)
Comments 1
There are benefits when doing a short sale in CA.California homeowners that find themselves having to do a short sale have some benefits not found in other states. Calif state law does not allow the sellers bank/lender to ask the seller to contribute any funds toward the sale of the property. It'...
By George Souto, Your Connecticut Mortgage Expert
(George Souto NMLS #65149 FHA, CHFA, VA Mortgages Connecticut)
Comments 57
There are many four letter words, but there is A Four Letter Word We Need To Stop Using In The Real Estate Industry.  That four letter word is SLOW, and we need to eliminate this word from our vocabulary.  This is a message we need to be reminded of every year around this time, because this is th...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 37
If you've read samples of my agent bios, you know that they all include some kind of personal information. It may be where the agent was raised, where they went to school, their hobbies, their charitable work, or something about their pets. Why? What does that have to do with their expertise as a...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 17
Although the weather is getting colder here in the Northeast, the parties are being planned, the shoppers are buying their gifts, Larry and I will be working.   We have found throughout the years that many Realtors take time off during the holiday season. But buyers are still out and about. Just...
By Gary DiGrazia, Sr., Probate Real Estate Expert Training
(EXP Realty )
Comments 0
Happy Thanksgiving!   I hope your year will turn out a great one with an increase of closed business over 2013.  It's all about us you know and how we work.  Do we Work Hard, Smart or Not At All!  We reap what we place into our business and I have taught my son Jr and others close to me in the re...
It was only a matter of time. Google has started slowly rolling out an update that will negatively impact each and every one of you that have non-responsive or non-mobile-friendly websites. Here's a sample of what it looks like, brought to you by SearchEngineLand.                     What's the d...
By Kyle Reyes
Comments 8
It was one of those moments that scored high fives all around. This is the story of how we helped score a BIG win for one of our clients. The Competition Monaco Ford of Glastonbury, Connecticut was approached by a couple of students from Glastonbury High School earlier this year.  Monaco was aske...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 22
You may have heard of the “star-crossed” lovers, Romeo and Juliet. You may have experience times when everything seemed to go your way, times when the “stars aligned”.  Some call it kismet; others call it luck or joss. But, in our opinion the stars cross and align ALL the time. The big question ...
By Claude Cross, Charlotte NC Homes For Sale
(Homes By Cross, Inc. )
Comments 0
Barclay Downs Homes An up to date look at Barclay Downs homes for sale and Barclay Downs neighborhood information. Barclay Downs is a Swim and Tennis Community, located in South Charlotte within walking distance of Southpark-incredible. Here you will find that Barclay Downs homes for sale are mos...
By Rob Kinnon
(BuyPlaya Real Estate Advisors)
Comments 2
This gorgeous home is a vacationer's dream come true and a dream home for full time residents of Playacar. With a fantastic location right on the golf course and near to the highway; the beach, stores, shops, restaurants, movies, nightlife, cafes, and tourist attractions are all just a hop and a ...
By Sussie Sutton, UTR TEXAS Realtors - Rep for buyers and sellers.
(UTR Texas Realtors)
Comments 8
After noticing that my thumbnails were not showing up on Facebook; I decided to write a post asking for help. Then I lost my newly written post (another issue to deal with later) and while looking for it, and not finding an answer... I found Craig's last post concerning thumbnails.  So I am re-po...
By Arbie Turner, Realtor
(Keller Williams Realty)
Comments 2
Beacon Knoll Subdivision Tour Fort Mill, SC Homes for Sale from Arbie Turner Homes on Vimeo.   The Arbie Turner Homes team would like to welcome you to a tour of Beacon Knoll subdivision.   Beacon Knoll is a stately neighborhood located  in Fort Mill, SC right off Pleasant rd, and only minutes f...
By John Pusa, Your All Time Realtor With Exceptional Service
(Sellstate Pacific Realty)
Comments 1
On November 20, 2014, National Association of Realtors® (NAR) reported that nationwide existing home sales were higher 1.5% in October of 2014 from September 2014, and increased 2.5% from October of 2013.  There were 5.1 months supplies of available inventory homes in October of 2014, dropped 2.6...
By John DL Arendsen, Contractor, RE Brk, Factory Built Home Dealer/Devl
(ON THE LEVEL General Contractor, Crest Homes Factory Built Housing Dealer & Developer & TAG Real Estate Sales & Investments)
Comments 2
As a Father of 5 Children and a Grandfather of 14 Grandchildren this hit a nerve inasmuch as my wife was a stay at home Mom and I ran my biz out of my home just so we could raise our children.  you gave some great anyalogies and metaphors that really resonated with me. Our Children had the pleasu...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 23
In the old time world of selling the letters ABC meant always be closing.  However, today's customers are much more educated and, in an age where customers can do research on the Internet, always be closing can be seen as pushy and sleazy.  According to Dan Pink, author of To Sell Is Human,  sale...
By Ann Marie Clements, Montgomery County & Frederick County
(Remax Realty Group)
Comments 19
When we list a house everyone is so excited, the seller and the agent. It is a new relationship and both sides think it is going to be great...and it will be if you communicate. Here are 11 easy ways to keep the seller happy (if the seller is happy we are happy) and keep in touch so that your rel...