Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 0
  Hi there,  Honestly, you would be silly not to spend one special hour with us this week.Tawd Frensley, our VP of Sales & Marketing, will share what he has learned from over15,000 real estate agents about referrals.Spring is only a couple weeks away.Why not dedicate one hour to make the busiest...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 45
Can You Have Too Many Counter Offers? A counteroffer is actually a rejection of the offer from the other party and a counter proposal back to them. Some sellers and buyers go back and forth many times. As an agent in Clarksville TN it is my job to help keep all this negotiating straight and to ad...
By Lori Mode, Mode and Durham, Your Elk Grove Real Estate team
(Keller Williams Realty - Elk Grove, CA Homes for Sale)
Comments 0
3-4 Bedrooms | 2 Full Baths | 1728 SF | 1985 | 2nd Home??   Complete property details and pics! Perfect mountain living! Either everyday life in the mountains ~ or your own personal mountain retreat! Minutes from the Lake & Sly Park! 2 beds & bath upstairs, a bed & office downstairs w another ful...
By Art Welch, Broker
(Realty World Superstars)
Comments 5
Good things come to those who wait for a Great 5 Bedroom 3 Bath HUD Home in Maricopa and now is the time to stop waiting. This incredibly priced Great 5 Bedroom 3 Bath HUD Home in Maricopa will be yours if you act. This Great 5 Bedroom 3 Bath HUD Home in Maricopa in Sorrento has large formal livi...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 15
Photo from Vogue Magazine Insert, March 2015, 18K gold watch If you are interested in “owning” the lion’s share of business in your luxury real estate market, or a niche therein, one phenomenon to avoid at all costs is commoditization.   You know you are on a slippery slide to becoming a commodi...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 56
The town of Franklin MA is experiencing an extreme sellers’ market, and there is a great demand for fresh, resale inventory.  On the flip side of this equation is the new construction market.  Builders are buying parcels of land faster than a nail gun can shoot a nail!! Builders and agents who s...
There are few positions in life that give you a better opportunity to learn about business than tending bar. I'm not talking about what you learn about inventory and slinging drinks. I'm talking about the deep, dark, tell-all that business owners will share with the friendly neighborhood bartende...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 9
  Closed Single Family Homes For The Month Of February 2015 in Franklin MA   This has been an unusually extreme winter in New England, and the Franklin MA real estate market took it on the chin.  There was only one day in February that was above freezing, and it snowed every day throughout the m...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Located in Holbrook Long Island, there's a lovely community that is run by a homeowner's association known as The Colony.   Here is the Community Profile brought to you as a courtesy by Lawrence "Larry" and Sheila, Real Estate Associate Broker and RE Salesperson:   The Colony is a 24 hour guard g...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 42
When we market, we must be in the right frame of mind and be able to focus on our subject matter.  We need to be clear-minded and think about nothing other than the topic that we are reducing to writing.  How do you clear your mind of all other thoughts? What works best for me is to focus on som...
By Tammie White, Franklin TN, South of Nashville
((615) 495-0752 or www.FranklinHomesRealty.com)
Comments 18
The Greatest Game Ever Played is based on the real life events of Francis Ouimet, an amateur golfer who was born into a poor immigrant family. Ouimet overcame tremendous odds to play in the 1913 U.S. Open. When he finally qualified, he went up against some of the toughest players in the game incl...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 2
Solon real estate update for the week of 02/23/15-03/01/15 - During this week, there was a lot of activity in the Solon area real estate market, 10 new listings,  3 properties put back on market, 5 contingent listings, price change occurred in 5 listings,  and 3 properties were sold. NEW LISTINGS...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 41
Whenever we receive a phone call for a market analysis, we always ask the caller where he/she found us.  We usually receive the same two answers, and they are either via a “postcard” or the answer is “we see you everywhere.” Whenever we hear the latter answer, I know that there are a combination...
By Chuck Willman, Real Estate Investor & Adviser - Utah / Arizona
Comments 7
Do you feel threatened by waffles? If you are FedEx or UPS maybe you should be... at least a little bit- that is. What's my frame of reference here? We live in a time when an entity can come out of nowhere and place a significant dent in any industry in very little time. Example: Yellow cabs are ...
By Lori Mode, Mode and Durham, Your Elk Grove Real Estate team
(Keller Williams Realty - Elk Grove, CA Homes for Sale)
Comments 2
3 Bedroom | 2 Baths | 2106 SF | 1986 | Beautiful atrium entry! $322,500 Sold Price Complete property details and pics! The house for lover's of light! Welcomed by a bright and landscaped atrium, this home's unique floor plan is a must see! Mirrored walls everywhere keep this space bright, and ope...
By John Helmick, Success Coach & Home Inspection Co. Owner
(John Helmick Success & Ohio Property Inspection Services)
Comments 13
  John Maxwell is a master thinker.  I have learned so much from him about thinking.   I used to just get on the hamster wheel and just go...not even thinking...go, go, go...no time to think!   I have been able to massively elevate my leadership and personal growth to new heights - JUST by takin...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 13
  Hiring The Right Realtor Team On The North Shore Of Long Island can be the distinction between a happy, stress-free home buying or selling experience, or an unhappy and stressful process.   Here Are 5 Reasons We Are The Real Estate Agents On Long Island For You:   1. The most important part of ...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 20
Please excuse me for returning to an old real estate grammar rant...  More and more lately I've noticed bloggers referring to themselves or other people as "that" rather than who.  "When you want an agent that has your best interests at heart..."  "The young man that made the offer on..." You get...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 4
A post on LinkedIn this week challenged real estate professionals (and others) to state their USP – their Unique Selling Proposition. Some cited added expertise in some area, such as home construction, staging, etc. Others only mentioned honesty and integrity. One coach chimed in to say “Don’t ta...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 34
In the realm of strategic branding, the ultimate coup is creating and defining your own brand category and then becoming the “category killer” (think Kleenex, Scotch Tape, iPod). This is what you want to strive for in marketing luxury real estate: staking your claim on a market niche that is unc...