Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Yolanda Cordova-Gilbert, David Weekley Homes in Cinco Ranch
(David Weekley Homes)
Comments 6
Why homes are more expensive in Katy than other parts of Houston? I get asked this all the time. Homes are more expensive in Katy than other parts of Houston but there other parts that are more expensive. It depends what you are looking for if good schools are not a must have on your list then ma...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 7
Sarah Cole may be new to Active Rain, but she is not new to marketing, and we are fortunate that she has joined us.Enjoy this and other marketing gems in her blog, if you have not subscribed yet, go on over and do it now. When it comes to presenting a luxury listing on Facebook I do things a litt...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 107
 If you want to be top of mind in your luxury real estate marketplace, you have to be the most knowledgeable agent in your area.   As we used to tell our clients, when asked why they should work with us and sign an exclusive representation, “we know where the bones are buried.”   This meant that ...
By Fred Griffin, Licensed Florida Real Estate Broker
(Frederick Griffin, Licensed Real Estate Broker)
Comments 136
     Do you have obnoxious, inconsiderate, annoying neighbors?  These people can be more than a nuisance - they can ruin your chances of selling your house.  Bad neighbors can wreck the value of nearby houses, they can lower comparable prices, they can deter potential Buyers from wanting to live...
By Art Welch, Broker
(Realty World Superstars)
Comments 2
Save Thousands on this Cool 4 bedroom 2.5 Bath HUD Home in San Tan Valley. This Cool 4 bedroom 2.5 Bath HUD Home in San Tan Valley is priced to sell! This Cool 4 bedroom 2.5 Bath HUD Home in San Tan Valley showcases: a spacious living area, a galley style kitchen with breakfast nook, and nice siz...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
Sweet 3 Bedroom 2 Bath HUD Home in El Mirage GREAT ROOM CONCEPT HOME! This Sweet 3 Bedroom 2 Bath HUD Home in El Mirage is almost new and is filled with beautiful neutral designer accents that make it easy to decorate. The great room in this Sweet 3 Bedroom 2 Bath HUD Home in El Mirage is finishe...
By Art Welch, Broker
(Realty World Superstars)
Comments 1
This Sweet 4 Bedroom 3 Bath HUD Home in Coolidge in Heartland has a huge family open to the kitchen with plenty of counter space and cabinets for all of your storage and meal prep needs. All of the appliances in this Sweet 4 Bedroom 3 Bath HUD Home in Coolidge are present and the breakfast bar wi...
By Shelley Costello, Real Estate Marketing & Social Media Expert
(Creative Web Concepts USA.COM)
Comments 3
 5 Things Every Realtor is Missing Online There are 2 Million Realtors in the USThere are 1,063,950 Members of the NAR as of June 30, 201478% of members specialize in residential brokerage.5,090,000 Homes sold in the US in 201388% Purchased through a Broker or Agent429,000 Were New Construction.S...
What are you doing RIGHT NOW to promote your real estate business? Blogging Referrals Door Knocking Online Marketing Social Media Print Ads Mail/Postcards Email Marketing Open Houses Other…  Whatever it is….you can make all of your marketing methods much more effective by integrating it with high...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 44
There’s always good news and bad news in the real estate business.  This is good news for me, and most likely, it will be taken as bad news for most offline marketers who use direct mail marketing.Postage, as of May 31st, will increase by one cent (.01) and that means each postcard will cost .35 ...
By BILL CHERRY, Broker & Wealth Coach
(Keller Williams Dallas Premier)
Comments 4
  There are some rules of real estate decorum that I wish hadn't washed away. Here's one. For many years, when an agent took an offer on a property, it was all but written in blood and on stone that it was to be expeditiously either accepted or countered or rejected.  None of this waiting to see ...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
Social media isn't the easiest place in the world to generate leads...Let me cover quickly what works and what doesn't work... Video - Luxury Social Media LeadsFree Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 34
Millennials, I Have One of Them, Still Learning to AdaptOh the ever changing real estate world, it is a moving target and keeps us agents on our toes. The newest group of buyers is the Millenial Generation. They will be the biggest entry into the real estate world over the next few years. I had o...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
This is just a follow up blog post on my direct mail marketing campaign for land for Eric Buliung, one of my team members who works with builders.  One of Eric’s builders has a “land bank” scenario and when an individual lot call comes our way, Eric’s builder signs a purchase and sales on it.  I ...
By Petra Norris, Realtor, Lakeland FL Homes for Sale
(CDV TransAtlantic, Inc.)
Comments 1
Top 6 Summer Activities for Seniors in Lakeland 55+ Communities You are lucky if you’ve gotten the help of a Lakeland 55+ communities real estate broker to get a home in a neighborhood where adults have numerous activity options. However, the summer heat can be quite a trouble for seniors who are...
By Pamela Seley, REALTOR®, CA BRE #01824145 Real Estate - Call 951.491.4063
(West Coast Realty Division)
Comments 9
I'm so relieved to hear, from one of the top influencer's on the web, Neil Patel, that backlinks for SEO are out, and user experience is in.Why am I relieved? Because I never really understood all the "backlink" stuff. I think I was linking just to link because google liked it, but apparently goo...
By Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC, Small Office, Big Service
(Waters Realty of Brevard, LLC)
Comments 177
I just had a guy stop by my office about an hour ago to promote his printing and business card business.   I was busy but  I took his card .  Later on I went to the web site on the card. The web site was functional although not too impressive.   My attention was drawn back to the business card he...
By Jason David Maddox
(MADDOX REAL ESTATE)
Comments 3
621 MAIDEN LN EASTPINOLE CA 94564 $549,000 | 4 BEDROOMS | 2.5 BATHROOMS | 2 CAR PARKING | 2205 SQUARE FEET | MLS: 40700002 Welcome! This beautifully designed high-end home boasts a spacious open floor plan in a private location. Upgraded kitchen with maple cabinets, granite countertops, and stai...
By Richie Alan Naggar author of books on Life-Love-Intimacy-Purpose, + Real Estate too! Pearlsforthesoul.com
(People first then business! Ran Right Realty Riverside, Ca)
Comments 8
I have a dream client. He has savvy, ethics and is focused as well as educated and open to reason. Whats not to like? Nothing! However, we do have different opinions. I noticed this right off. We are of like kind so I am really getting a glimpse of myself as he is doing the same when we interact....
By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
( HomeRome Realty )
Comments 17
Just Because I'm A Listing Agent...I find properties the Rome way. Just because I'm a listing agent, does not mean I can't help a few special buyers find their dream home. You will not find me showing or previewing houses every day.When someone is serious about finding a home, I send this message...