Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

By Eric Galuppo
(Real Estate Rev - Helping Agents Increase Revenues)
Comments 17
Get a sneak peak inside a Keller Williams training session where they share a secret that enabled one agent to close 100 transactions per year for 7 years straight. Anyone can do this, yet the shocking thing is that according to the NAR 82% of Realtors are totally missing the boat on this one. Wa...
By Michael Jacobs, Pasadena Real Estate Representation 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 47
What Would You Do If You Lost Your Database?   No.   It didn’t happen to me.   Or anyone I know.   But what if it did?   What would I do?   How about you?   Could you...   Would you...   Simply start over?   Would you wait until “they” contacted you?   Would you return to business and work as if ...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 52
If you're out there marketing for new listings but not having much luck, the problem could be that your target is too large. In an effort to market to an entire city, your message must necessarily be generic. Probably TOO generic to appeal to any of them, except by chance. Those are the ads we se...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 60
By now almost everyone knows that one letter, postcard, call, or visit to a potential client is pretty much a waste of time, energy, and money. Marketing studies show that: 2% of responses come from the first contact with a prospect. 3% of responses come from the second contact with a prospect. 5...
By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 32
TAKE A BREATH-  THE SEQUEL The other day I wrote about "GEEZE, take a breath!"   A gentle reminder to, in the course of our listing or "buy me" presentations take a breath and let your target get a word in.     Today I received a call from someone who thought I was an agent. I  knew that what the...
By Sarah & Lester Oswald, Broker, Realtor, CDPE, CIAS, SFR , Investor
(Eastvale Team Realty & Property Mgmt)
Comments 0
 Eastvale Team  Realty Open House        Easevale Team Realty and Property Management is having another open house today in Eastvale, CA. There are many people looking to buy a new home and are considering Eastvale as an ideal place to live. It is central to where many people need to get for thei...
By Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome
(HomeRome Realty-Author "Real Estate the Rome Way" 410-530-2400)
Comments 5
  Live Radio Sunday- All About Real Estate With Margaret Rome This Sunday's topic will be...   Saying Goodbye To Your House   Call In Number 410-922-6680 12 -1 every Sunday     Miss the show?  No problem . You will be able to hear previous recordings by going to PODCASTS    You can ...
By Ed Silva, CDPE, GRI, ABR, Real Estate Agent
(RE/MAX Professionals, CT 203-206-0754)
Comments 12
How Does the Listing Reach the Buying Public? I recently put a very attractive listing onto the market, and within a very short time, received a phone call from the seller letting me know that she noticed a lot of activity from people driving by the house and just sitting on the street looking up...
By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 2
  Contact info: Maria Holland | Re/Max Elite | 615-289-6056 4709 Chepstow Drive, Nashville, TN 37211 $244,900 KEY FEATURESYear Built: 2000Sq Footage: 2308 sqft.Bedrooms: 4 BedsBathrooms: 3 BathsFloors: 2Parking: 2 GarageLaundry: In UnitLot Size: 10018 Square FeetProperty Type: Single Family House...
By Yolanda Cordova-Gilbert, David Weekley Homes in Cinco Ranch
(David Weekley Homes)
Comments 5
      This coming Thursday, April 24th, 2014 The Cinco Ranch Ladies Club will hold their monthly wine social. The Wine Social will be at Adita Larson’s home in Grand Lakes. This is our annual Red Carpet event, so you can wear the perfect outfit you have been saving for a special occasion or want...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
  Another Condo at Nob Hill South was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and RE Salesperson.        This time it's a 2 bedroom, 1 bath upper level Condo in Nob Hill South that was nicely updated. Sliders to the balcony had a view of a lovely courtyard. Nob Hill in R...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 15
  A funny thing happened while I was speaking to a group of businesses this week.  I participated in a group presentation at the Yorktown Chamber of Commerce.  The presentation was billed as “A crash course for marketing your business.  What drives sales and motivates customers to buy.” Our messa...
By Dale Dresel, Maricopa City & Estrella Mountain Ranch Realtor©
(HomeSmart Success, Maricopa & Goodyear AZ)
Comments 0
             Estrella Mountain Ranch An Awesome Community and Tremendous Amenities in Goodyear AZ! The upscale community in Goodyear with resort style living is Estrella Mountain Ranch.  Development began more than 20 years ago in the Estrella Mountains, which are south of the I-10 freeway on Est...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 0
Enjoy this Gem that I discovered this past week!Don't forget to click on the title above, go to the original blog post and share how much you love the post with a comment.Happy Easter and Have a great week!Bob   A funny thing happened while I was speaking to a group of businesses this week.  I pa...
By Steve Elmore, ReMax Associates Realtor
(The Elmore Group with Re/Max Associates)
Comments 1
Do not store up for yourselves treasures on earth, where moth and rust consume and where thieves break in and steal; but store up for yourselves treasures in heaven, where neither moth nor rust consumes and where thieves do not break in and steal.” Matthew 6:19-20 NRSV
By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 2
Contact info:Maria Holland | Re/Max Elite | 615-289-6056 5715 Greenbriar Rd, Franklin, TN 37064 $599,900 KEY FEATURESLot Size: 73.13 AcresProperty Type: Land DESCRIPTION Absolutely gorgeous property ready for your build. Create your own paradise with this 73 acre plat just a couple of miles from...
By Randy Mitchelson, Internet Marketing Expert, Author, Activist
( and Homeland Heroes Home Loans)
Comments 15
Radio is a popular medium for advertisers, such as mortgage companies, to promote special offers. But the last few seconds are sometimes filled with unintelligble, fast-talking disclaimers.I get it. It's the law that disclaimers are needed. But when they are unintelligible, what's the point? And ...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 2
What is better, 100x10 or 1000x1? Well, answer in both cases is the same, 1000. But when it comes to marketing, answer is.... To find the answer, read this re-blog from Marte - and learn the power of focusing on your niche market. If you're out there marketing for new listings but not having much...
By Grant Schneider, Your Coach Helping You Create Successful Outcomes
(Performance Development Strategies)
Comments 11
What do you want to accomplish when you go to an appointment with your next prospect?  Making the sale is the reason you are in business.  However, if that is your top of mind goal you might come across as pushy.  There are a large number of people who feel that salespeople are primarily trying t...
By Gay E. Rosen, Honest, Hardworking and always Professional!
(Houlihan Lawrence)
Comments 6
As a Certified Residential Specialist, I would always like to learn new technology to both help and advance myself in the real estate market, and to set myself apart from other Realtors. Today’s internet-enabled real estate market requires sales agents to work faster and be more responsive than e...