Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 158
Are business cards going the way of buggy whips? Some believe they are. They see business cards as mere clutter. They think it's easier to exchange contact information by entering names and information into smart phones, rendering business cards unnecessary. For some, that may be true, but I don'...
By Sandra J. Steele, Integrity, Knowledge - 36 years of experience!!!
(Wise Choice Properties, Sedona/Verde Valley Branch)
Comments 0
COTTONWOOD RANCH is a Del Webb community that has a fantastic group of homeowners.  COTTONWOOD RANCH has many activties for your enjoyment including a salt water pool, spa, complimentary computers for your use including printing;  bridge, games, bocce ball courts, park and looking at the Sedona r...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 24
Sex, lifestyle, marriage, children, family...Real estate marketing is venturing off into new and some would say "creative, exciting and edgy" arenas.This morning Roger D. Mucci posted "Does Sex Sell?" and it created a ripple effect in my little brain.Marketing excites many real estate agents, it ...
By Rich Levin
(Real Estate Grad School)
Comments 2
This post was originally published on RealEstateGradSchool.com. This week’s 1st Fifteen is all about negotiation. We’ve been speaking about the most important personal qualities of a negotiator, and the rules of negotiating.  The qualities and rules will be easy to remember – because they’re the ...
By Sarah Cole, Sarah Cole
(VA on Demand Social Media Consultant - http://sarahcolevaondemand.com/)
Comments 26
 What you post on your business Facebook page is extremely important.  I usually find myself explaining to clients who want to advertise their listings and real estate articles that you have to keep in mind where you are standing and who is listening.  There's a bit of technique that marketers te...
By Ron and Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 28
Finding your perfect brand name is essential to having a successful luxury real estate practice or firm. Ideally, your name should be is easy to remember and also be impactful.  Here is an example from the shoe industry. The comfortable shoe industry is a $300 billion a year trade. It is continui...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
If you own a residence at The Vineyardd in Miller Place, Long Island and are looking to sell it...We need your listing!  Currently, May 3  2015, there is no inventory available on the multiple listing service for any Condo for sale at The Vineyards Miller Place.  Lawrence "Larry" and Sheila, Real...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 16
 Gracewood in Manhasset New York was opened in 1996.  A prestigious 24 hour guard-gated single family home community on Long Island's famed North Shore, you can reach Gracewood from The Long Island Expressway Exit 36 North to Shelter Rock Road and up to the Gatehouse. The community's estate roadw...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 16
Delegating to an assistant can be a blessing to an agent who is buried with business.  Some delegate skillfully, and the person who is the recipient of that assignment feels like a team member, even if there is not a “formal team” in place.  This type of assistance requires payment to the assista...
By Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395
(Karen Parsons-Fiddler, Broker 949-510-2395)
Comments 18
What Do You Do When Your Calendar Is Blank? Anyone who works independently has faced this situation.....a blank calendar. In working with sales people of all experience level, I'm always pounding home the point that they need a pipeline.  Sales people have a habit of working on the deal at hand, ...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Realty Group Referrals)
Comments 3
Finding your perfect brand name is essential to having a successful luxury real estate practice or firm. Finding your perfect brand name is essential to having a successful luxury real estate practice or firm. Ideally, your name should be is easy to remember and also be impactful.  Here is an exa...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 8
Words you should use to win your client's trust!And that's easy - as long as we use the right words.And how can we find the right words?Of course, Synonyms - as this re-blog from Marte Cliff suggests. This morning's email brought a quote that made me laugh because of its truth: "A synonym is a wo...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
This week there was a medium level of activity on the Lyndhurst real estate mapket, During the week, 12 listings were added to the market, 3 listings were returned to market, 8 listings changed to contact, the price was changed for 11 listed properties,  there were 6 sales and 3 rentals.NEW LISTI...
By Larry Johnston, Real Estate Broker
(Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC)
Comments 2
Beautiful Home in Dunhill Crossing, Elkhart, IN Sold and Closed.Representing the Buyer, who was a referral from my daughter-in-law, the beautiful home became hers when we met at Meridian Title Company, in Elkhart, to sign the closing documents.  As you can see, she was thrilled to be a home-owner...
By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
There was a lot of activity on the Maple Heights real estate market this week. during the week, 15 listings were added to the market, 4 listings changed to contract, the price was changed for 14 listed properties, there were 10 sales. NEW LISTINGSHouse listed with Jeremy J. Fennell,              ...
By Larry Johnston, Real Estate Broker
(Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC)
Comments 0
Home in Syracuse, Kosciosko County, Indiana Sold and Closed Representing the Seller, inSyracuse, Indiana, we closed the transaction in Warsaw, Kosciosko County.I not only represent buyers and sellers from Elkhart County, but also, from St. Joseph, Marshall, LaGrange and Kosciosko Counties.If you ...
By Matthew Klinowski
Comments 0
Just sold!  Single family 5 bedroom plus den with 4 bath overlooking the golf course in Wyndemere Country Club in Naples, Florida for $442,000. Wyndemere Country Club is a private gated golf community in the heart of beautiful Naples.   Wyndemere is a member-owned and financially sound club with ...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 61
 What do you need to know about a buildable lot in order to introduce it to a builder?  You only need to know the size of the end product to be built on it and what the home will be worth.  The builder will determine what he can pay for the lot.Fair market value of a lot is not an exact science. ...
By Hugh Thomas Lorch, Specializing In Luxury Homes
(Clients First Realty)
Comments 0
There are six steps to the Luxury Home Seller Presentation...Here is a one minute video and a short explanation of Step #5 ..."Offer The Deal"... Video - Seller Presentation Step #5Free Luxury Home Sales ConsultLuxury Home Sales TrainingTo your success,Hugh
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 23
Another Nassau County Long Island Home was SOLD by Lawrence "Larry" And Sheila, Real Estate Associate Broker and Real Estate Salesperson. This time it's in Plainview New York in Nassau County 11803. This was a 4 bedroom 1.5 bath Extended Ranch that we SOLD in Plainview NY. The Buyer realized what...