Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
It's causing the death of a generation. Or at least the communication of the millennial generation. And we're all becoming infected. My wife is trying to save our family. She's identified an antidote. It's called "20 minutes of no technology during dinner". If my symptoms are particularly bad, sh...
By AZ SEO Expert: Phoenix SEO Consultant
Comments 28
As marketers (and consumers), we know that testimonials are one of the most effective ways to turn prospective clients into actual buyers. Yet, as valuable as this marketing tool is, most websites do it ineffectively and some actually harm their own rankings with on-site testimonials. Mistake #1:...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 116
Right now I'm working on articles for a full color glossy magazine that one of my clients will distribute to homeowners via his 40+ agents in the field. It will center around remodeling projects that add the most value, staging, inexpensive fix-ups, and tips on what buyers are looking for today. ...
By Jim Gilbert, The Golden Homes Team
(Keller Williams Fairfax Gateway)
Comments 2
Dream location - walk to shops/dining, 5 min to Beltway, 395. 10 min to Metro.  Updated, renovated 3/3 brick rambler with fresh kitchen, baths and fabulous walkout basement! New Thompson Creek triple pane windows with lifetime guarantee! New paint and backsplash. Hardwood main floors. Awesome wal...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 33
Play to your audience:  know who they are, understand why they are where they are and what they need to do. Inspire trust with truth. Gain confidence with professionalism. Tell them what they need to know and why. Help them achieve their goals. When writing marketing or informational material for...
By Mark Baker
(Berkshire Hathaway HomeServices Florida Realty)
Comments 6
    How Realtors Can Use Hyperlapse App in Their Real Estate Business   The Hyperlapse app is  a new app by Instagram.  This App allows you to record video via the app and it will do two things to the video that make the app unique.  The first it stabilizes the footage giving the viewer a much be...
  This is a reblog to press release released on Press Release Point on Saturday... With interest bordering around historical low rates again and inventory rising in the Laguna Hills real estate market BanCorp Properties sees an opportunity to both increase market share and brand awareness throug...
By Mark Baker
(Berkshire Hathaway HomeServices Florida Realty)
Comments 0
    [Video] Hyperlapse App: Yacht Going Through Delray Beach FL Drawbridge This Localism video was made with my Iphone 6 and the new app by Instagram called  Hyperlapse.  Localism videos are a great why to switch up the kinds of videos you produce and also helps to get more views on your YouTube...
By Ryan Tranchita
Comments 1
If you are looking to purchase Real Estate here are some tips on things you really shouldn't do and what you can expect.   BUYERS: THINGS YOU ABSOLUTELY SHOULD NOT DO!!!• Don't quit your job • Don't change your job • Don't get a promotion • Don't buy any large ticket items (like five dollars or m...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 35
Why does marketing work for some and not for others?  Marketing is a method of finding and connecting the potential client to the marketer.  To accomplish this task, one needs to understand and mirror the potential client.  After reading a well written post by my friend, Jenna Dixon, titled “Pla...
By Jim Gilbert, The Golden Homes Team
(Keller Williams Fairfax Gateway)
Comments 4
Large Waverly plan freshly renovated in 2014! New paint and carpet inside. Huge gourmet granite and stainless island kitchen opens to vaulted family room and sun-drenched morning rm. Sideload triple garage and plenty of parking on driveway. Huge daylight walkout unfinished bsmt with 3-piece rough...
By Jay Mecray - (480) 256-9771, #JayMecray #RealEstate #Arizona #Phoenix #Maricopa
(Arizona Property Solutions - Residential & Commercial Specialist)
Comments 2
Bar For Sale Phoenix AZ   Contact: Jay Mecray Phone: 480-256-9771 Email:  Jay@AZ-Property-Solutions.com  #JayMecray #BarForSalePhoenixAZ #CommercialRealEstate #ResidentialRealEstate #Arizona #Phoenix #Chandler #Mesa #Gilbert #Tempe #Scottsdale #Ahwatukee #ParadiseValley #QueenCreek #SanTanValley ...
By Jay Mecray - (480) 256-9771, #JayMecray #RealEstate #Arizona #Phoenix #Maricopa
(Arizona Property Solutions - Residential & Commercial Specialist)
Comments 3
Office And Warehouse For Sale Phoenix AZ   Contact: Jay Mecray Phone: 480-256-9771 Email:  Jay@AZ-Property-Solutions.com  #JayMecray #OfficeAndWarehouseForSalePhoenixAZ #CommercialRealEstate #ResidentialRealEstate #Arizona #Phoenix #Chandler #Mesa #Gilbert #Tempe #Scottsdale #Ahwatukee #ParadiseV...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
This is a sample of the most powerful postcard that a homeowner can receive.  The sale pending postcard is sent after a purchase and sales agreement is fully executed.  This postcard gives other potential sellers the opportunity to have a conversation with their neighbor who has the pending sale...
By Richard Henley, Welcome to Baton Rouge
(Keller Williams Red Stick Partners)
Comments 1
9375 Magnolia Crossing Drive Greenwell Springs, LA 70739 This beautiful Custom Home is built for today’s lifestyle with special attention to architectural details - A large Acadian front porch with cypress columns, double French doors and gas lanterns. The foyer features wood floors and a beadboa...
By Carol-Ann Palmieri, "Cal" the Real Estate Gal
(RE/MAX Executive Realty, Al and Cal Realty Group)
Comments 0
If you are considering selling your Bellingham MA home, you'll need a Free Market Analysis.  The agents to call are Al Mussi and Carol Ann Palmieri of The Al & Cal Realty Group at 508-494-9060.  This is the team that more homeowners are calling to receive the true value of their home in thie ext...
By John Pusa, Your All Time Realtor With Exceptional Service
(Sellstate Pacific Realty)
Comments 1
Realtytrac.com reported that foreclosure filing increased 44.0% in December of 2014 from November of 2014, but 12.0% lower from December of 2014. Pre-foreclosures were higher 36.8% in December 2014 from November of 2014, but down 7.6% from December of 2013. Auctions jumped 63.9% in in December 20...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 17
This is another postcard that I created today to target a specific price range for a buyer whose home has a pending sale.  Inventory in our area is slim, and we need to shake the tree for whatever fruit is ready to drop!!   This postcard will be mailed to single family homes that have a tax asse...
By Mark Baker
(Berkshire Hathaway HomeServices Florida Realty)
Comments 0
      In this video series you will see how this cool new app from Instagram called Hyperlapse and would make a great tool in your video toolbox to get uniques video content out in your market.  This series is a 5 part series that highlights the app and how Real Estate Agents can use it in their ...
    Two years ago, one of the restaurant groups we handle the marketing for approached us about a major problem they had discovered. Employees had been caught red handed in a gift card scam. Here's what was happening. The employees had failed to turn in gift cards that some customers redeemed.  T...