Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 61
This morning's mix of email contained a link to an article on Trulia that I just "had" to read. It promised "5 Surprising Buyer Turnoffs." Since I provide weekly blog posts to a few agents with my blog post service, I'm always on the lookout for new buyer and seller tips that they can share with ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 59
Every month I attempt to take advantage of “Free Marketing” in the form of press releases.  This is a source that every active real estate agent should use as frequently as possible in as many sources as possible.  One never knows who will be reading the newspaper the day your press release runs...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 32
This is my contribution to Richie Naggar’s contest “Scratch The Itch With Rich” but I want to preface this with the thought that scratching a tan is not my favorite thing to do!!!  Applying moisturizing cream is the only way to fix that itch!!! I frequently change slogans, and there are times wh...
By Debb Janes, REALTOR®, EcoBroker Camas, Washington
(The Carl Group, LLC)
Comments 134
Who is the Star of your Business Card? Many of us have been taught the importance of having an updated and professional photo on our business cards. After all, we want people to put a face to a name and remember us, and hopefully brand ourselves into their memory banks.Recently, while exchanging ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 59
There’s a reason for everything we do when it comes to the topic of marketing.  I have made a habit of posting an “offer accepted” blog post online for our listings.  This stage of the deal is the first to happen, and a fully executed purchase and sales agreement will follow.  That agreement won...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
(ra@napaconsultants.com)
Comments 10
As brand strategists we see an excellent opportunity, to develop a reputation as the leading expert in your marketplace by periodically authoring and publishing a compelling luxury real estate market report. The key to success with this strategy is providing original content, which is true of an...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 13
This is a chart that displays the top three agents who have closed Franklin MA homes from January 1st to August 31, 2014.  Lorraine Kuney of The Kuney Todaro Team of RE/MAX Executive Realty in Franklin MA has closed 40 properties in Franklin and a total of 50 closings in Massachusetts in 2014.  ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 56
We refer to blogging as a source of education for those who follow and read a variety of posts every day.  The fact of that matter is that there is as much to gain from reading comments as there is the actual post.  Everyone has a different story and each person’s experience can total a wealth o...
By Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester
(Empire Realty Group)
Comments 4
It is interesting that most of us have a personal and business page on Facebook, Linkedin, Twitter and many others. Here all this time thinking the logo was there all it did was send everyone to my personal page and yes there is some content relevant to real estate there is a lot of personal and ...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
There's only so much coastline on Long Island. We have The Long Island Sound, The Great South Bay, The Atlantic Ocean, Harbors, Canals, and Lakes, but they are not infinite. On Long Island, we have much more Inland properties than waterfront properties.   Admittedly, Waterfront Property is very ...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 64
Before you send that letter to a prospect... stop and ask yourself this question: "How would I react if this letter arrived in my mailbox?" This is a rant resulting from the fact that I've been gnashing my teeth and snarling today. Why? Because I've come across three different articles that offer...
By Richie Alan Naggar Author PEARLS SERIES of books, on LIFE and LOVE plus Real Estate too!
(People first then business! Ran Right Realty Riverside, Ca)
Comments 10
I have had so many clients over the years and they all had different approaches to doing business. I never know what to expect and the initial meeting is where not only will I find out what is required but also how to go about handling the transaction. I have encountered... details to indifferenc...
By Dale Dresel, Maricopa City & Goodyear Neighborhood Realtor©
(HomeSmart Success, Maricopa & Goodyear AZ)
Comments 2
PebbleCreek Great Treviso Home in Water front Golf Course Lot in Goodyear AZ! Nicely landscaped with custom outdoor fireplace, B/I BBQ unit, and in ground Spa. Main garage & golf cart garage are extended. Non cart path Golf lot has sunsets and beautiful water and mountain views!! A Must See!! Pop...
By Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c), Long Island Condo & Home Sale Specialists
(Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
As Realtors on Long Island, we sell single family homes, all-age townhouses and 55 and over condos.   From a modest condo to a luxurious golf course setting, we have been noticing from our empty-nest 55+ buyers that many of them are looking for the same thing.   Here is our list of what Long Isla...
By Donna Foerster, Metro Denver Real Estate Agent
(Cherry Creek Properties, LLC)
Comments 0
I may sound like we are beating a dead horse, but listening is a critical skill for a successful real estate professional, or really any professional who provides a service or product to a consumer. We MUST learn to listen, to hear and to respond appropriately. During your buying/selling process ...
By Rob Kinnon
(BuyPlaya Real Estate Advisors)
Comments 0
Located in the exclusive residence El Tigrillo, this beautiful 3 bedroom recently constructed home is on a quiet residential street with plenty of mature tropical trees. With a large yard and plenty of space, this is the perfect home for your family and for your guests to enjoy. Perfect for enter...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Retired Real Estate Broker, Maryland Blogger)
Comments 3
Who should be the Star of our Business Cards?     Real estate professional Debb Janes opened a discussion on the use of a current personal photograph on business cards. Personally, I like to receive business cards with a current photograph.     Please visit the original blog if you wish to leave ...
By Claude Cross, Charlotte NC Homes For Sale
(Claude Cross-Charlotte NC Real Estate(Homes By Cross, Inc.) )
Comments 1
Woodbridge Homes An up to date look at Woodbridge homes for sale and Woodbridge neighborhood information.  Living in the Woodbridge neighborhood, you'll enjoy good pricing,  mature  landscaping, lightly traveled streets, and no city pressure...but a great central location! Most Woodbridge homes f...
By John Pusa, Your All Time Realtor With Exceptional Service
(Sellstate Pacific Realty)
Comments 0
On August 19, 2014, Realtytrac.com reported institutional investors purchased less homes in the 2nd quarter of 2014. Institutional investor acquired 15.6% of homes in Atlanta-Sandy Springs-Marietta, Georgia area; 14.4% of homes in Las Vegas-Paradise, Nevada area; 12.5% of homes in Jacksonville, F...
By Claude Cross, Charlotte NC Homes For Sale
(Claude Cross-Charlotte NC Real Estate(Homes By Cross, Inc.) )
Comments 0
Olde Providence Homes An up to date look at Olde Providence homes for sale and Olde Providence neighborhood information. Olde Providence is centrally located in South Charlotte, between Southpark Mall, The Arboretum and Colony Place Shopping Centers. Yes, they're all located within a ten minute d...