Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 
It's causing the death of a generation. Or at least the communication of the millennial generation. And we're all becoming infected. My wife is trying to save our family. She's identified an antidote. It's called "20 minutes of no technology during dinner". If my symptoms are particularly bad, sh...
By AZ SEO Expert: Phoenix SEO Consultant
Comments 33
As marketers (and consumers), we know that testimonials are one of the most effective ways to turn prospective clients into actual buyers. Yet, as valuable as this marketing tool is, most websites do it ineffectively and some actually harm their own rankings with on-site testimonials. Mistake #1:...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 41
Several agents have recently mentioned starting a team and asking my opinion on how to do it.  I thought I’d share my thoughts, and let me preface this post by saying there are many ways to create a team.  There are many reasons to create a team.  Every team leader has a different style and a di...
By Marte Cliff, your real estate writer
(Marte Cliff Copywriting)
Comments 118
Right now I'm working on articles for a full color glossy magazine that one of my clients will distribute to homeowners via his 40+ agents in the field. It will center around remodeling projects that add the most value, staging, inexpensive fix-ups, and tips on what buyers are looking for today. ...
By Jack Lara, "Jack Lara...Your Real Estate Advisor"
(Main Street Properties, Inc.)
Comments 2
Communication It's causing the death of a generation. Or at least the communication of the millennial generation. And we're all becoming infected. My wife is trying to save our family. She's identified an antidote. It's called "20 minutes of no technology during dinner". If my symptoms are partic...
By Jenna Dixon, Assoc Broker - Let's Talk Cobb County Real Estate
(DRA Homes | Cobb County Real Estate )
Comments 39
Play to your audience:  know who they are, understand why they are where they are and what they need to do. Inspire trust with truth. Gain confidence with professionalism. Tell them what they need to know and why. Help them achieve their goals. When writing marketing or informational material for...
    This is a reblog to press release released on Sunday on PR.com BanCorp Properties in an attempt to secure additional market share in the Lake Forest real estate market is gearing up it social media advertising campaign in this strategic community in South Orange County, California. With incre...
By Michael Jacobs, PasadenaCA Real Estate Representation 818.516.4393
(Coldwell Banker Residential Brokerage)
Comments 35
  It’s Time To Take Down That Christmas Tree If Your Home is For Sale     Check the calendar.   It’s January 24, 2015   Nearly a month after Christmas.   It’s Time To Take Down That Christmas Tree   Especially If Your Home Is On The Market For Sale   This past week I was previewing homes as I do ...
By Mark Baker
(Berkshire Hathaway HomeServices Florida Realty)
Comments 6
    How Realtors Can Use Hyperlapse App in Their Real Estate Business   The Hyperlapse app is  a new app by Instagram.  This App allows you to record video via the app and it will do two things to the video that make the app unique.  The first it stabilizes the footage giving the viewer a much be...
By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 39
Why does marketing work for some and not for others?  Marketing is a method of finding and connecting the potential client to the marketer.  To accomplish this task, one needs to understand and mirror the potential client.  After reading a well written post by my friend, Jenna Dixon, titled “Pla...
 Delafield Wisconsin Real Estate is a wonderful place to work and enjoy life, and Delafield Wisconsin is a great place to live. The following MLS information is for 12/24/2014 to 1/24/2015. In the Delafield Wisconsin Real Estate market 5 homes sold; 1 were list and sold by the same company, and 4...
By Kyle Reyes
Comments 9
A couple of weeks ago, my brother was driving down the highway when he noticed a decked out truck loaded with LED lights.  The vehicle wrap indicated that the truck belonged to a company specializing in the lights.  The wrap talked all about how technologically advanced the company was. My brothe...
By Ryan Tranchita
Comments 2
If you are looking to purchase Real Estate here are some tips on things you really shouldn't do and what you can expect.   BUYERS: THINGS YOU ABSOLUTELY SHOULD NOT DO!!!• Don't quit your job • Don't change your job • Don't get a promotion • Don't buy any large ticket items (like five dollars or m...
By Mark Baker
(Berkshire Hathaway HomeServices Florida Realty)
Comments 0
    [Video] Hyperlapse App: Yacht Going Through Delray Beach FL Drawbridge This Localism video was made with my Iphone 6 and the new app by Instagram called  Hyperlapse.  Localism videos are a great why to switch up the kinds of videos you produce and also helps to get more views on your YouTube...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 8
Direct mail marketing gets results - and if you don't agree, here is just one example! What it needs is - new ideas. And who else can be better than Barbara Todaro ? This is a sample of the most powerful postcard that a homeowner can receive.  The sale pending postcard is sent after a purchase an...
By Eileen Burns, FL Luxury Homes Hollywood Lakes,Golden Isles/Beach
(Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach)
Comments 5
 Welcome Active Rain Newbie "First Posts" by Eileen Burns   Real Estate Relevant Information here in Active Rain Joining real estate social media giant Active Rain becomes more exciting with member participation. Please click on the stories and comment so Newbies can feel the magnitude of our ass...
By April Tammarine
(HomeSmart)
Comments 5
4 bedroom 3 bathroom home Tramonto AZ. Popular San Marco floor plan features french doors open to shaded courtyard. Majestic mountain views from the back yard of this 4 bedroom 3 bathroom home Tramonto AZ.  Amazing architecture awaits you inside this 4 bedroom 3 bathroom home Tramonto AZ. Planta...
By Jay Mecray - (480) 256-9771, #JayMecray #RealEstate #Arizona #Phoenix #Maricopa
(Arizona Property Solutions - Residential & Commercial Specialist)
Comments 3
Bar For Sale Phoenix AZ   Contact: Jay Mecray Phone: 480-256-9771 Email:  Jay@AZ-Property-Solutions.com  #JayMecray #BarForSalePhoenixAZ #CommercialRealEstate #ResidentialRealEstate #Arizona #Phoenix #Chandler #Mesa #Gilbert #Tempe #Scottsdale #Ahwatukee #ParadiseValley #QueenCreek #SanTanValley ...
By Johnny Morrow, Simple CRM Development
(Track The Lead)
Comments 2
Simple Real Estate Blog Structure for Lead Generation This is part 3 in the Real Estate Blogging Series. In the last blog we went over the 4 principles to consider before you blog. Now that you know which niche area you want to generate leads from, lets talk about how to structure the blog so tha...
By Hella M. Rothwell, Broker/Realtor®, Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
Comments 8
The hours have been long here at Rothwell Realty Inc. in Carmel-by-the-Sea. It's an amazingly busy time for which I am truly grateful. Taking a little break to stretch, I look outside and see this magical view of my surroundings, Su Vecino Court at dusk. Here are some photos I decided to take, ju...