Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools

By Debb Janes, Realtor, Camas, Washington EcoBroker
(The Carl Group, LLC)
Comments 34
YouTube Thursdays - Video storyboards bring your script to life. ( First of all, if you don’t have a script for your video - start here) If you want to make your video marketing efforts more productive, and easier, don’t forget to come up with a storyboard, or at least an outline of what you’re t...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(The Ballen Companies, TBG, TBM, ASAN)
Comments 6
I built it. It wasn't easy, but I did it!   When I first looked down, it was just a pile of supplies. A mess really. Everything scattered everywhere and there were no instructions!   "How am I going to put this thing together?", I asked myself with near disbelief.     But I knew it had to be done...
By George Fanucci, Internet - Technology - Business - Solutions
Comments 5
SEO in a Nutshell? There is a lot of buzz from time to time about the death of SEO. What does that really mean?  What is SEO? Primarily, SEO means designing your website and intelligently helping the right people find it. SEO has several major parts: planning, on page, and off page optimization....
By Valorie L. Ford, Valorie Ford & Co, Charlottesville/Albemarle Real
(Keller Williams Realty)
Comments 0
Sure, you have nothing better to do than to worry about backing up your computer today, right? But what would you do if you lost all of the information in it? Think about it, really think about it. Can you imagine trying to recover all of the information that you’ve accumulated about all of your...
By Debb Janes, Realtor, Camas, Washington EcoBroker
(The Carl Group, LLC)
Comments 46
YouTube Thursdays - Writing a Script for Your Video Video is a powerful tool that enables you to connect with your potential clients. However, you literally have seconds to engage your audience. How are you going to get them to stick around long enough to learn your value proposition?Let’s assume...
By ActiveRain Real Estate Network
Comments 320
UPDATED We recently announced that the ActiveRain domain is moving to In order to update your Google Authorship, you will want to make sure the links from your Google+ 'about' section back to your profile and blog on ActiveRain use the correct URLs. Previously, when linking...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(The Ballen Companies, TBG, TBM, ASAN)
Comments 2
I hope you will enjoy this special gift. This is the first video in the Video Series from The Ballen Method Online marketing and internet lead generation system designed for real estate professionals. Of course it works for any business that benefits from search engine results, but the "product" ...
By Jimmy Chickey, Las Vegas Real Estate
(Keller Williams Realty Southwest, Partner in the Jamie Cox Group)
Comments 14
Real Estate Tech Tip #3 - REFRESH Technology can be a great help in your real estate career.  However, just because it is the new 'flashy' thing doesn't mean that it will actually make you more productive.  I can say from experience that many tools end up just getting in the way and can actually ...
By Janell Kittleson, Janell K.
(Rentec Direct)
Comments 0
(To save you painful PTSD flashbacks... click here to fast-forward to the the NOW in Tenant Screening...) Remember the good ol' days of Tenant Screening when you had to fax over a paper rental application to a screening company that was open 9am - 5pm in another time zone than you? And you had to...
By Rich Gaasenbeek, Real Estate CRM & Marketing Made Easy!
(IXACT Contact Real Estate CRM)
Comments 2
Are you new to real estate sales? On the fence about getting areal estate contact management system? As someone just entering real estate, a great contact management or CRM system should be one of the first things you’ll want to adopt into your business. In fact, it’s essential to starting your c...
By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 1
The new Twitter! A great article. Do you Tweet for your real estate business? What do you like about the new Twitter format? Dislike?  Do you promote your services, your successess, and your website over Twitter? Do you like it better than the other social media channels?      Wow!  Twitter has a...
By Christian Penner, Mortgage Banker - 561-373-0987
(The Christian Penner Mortgage Team)
Comments 0
Follow Me On: YOU Magazine - April 2014   April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013   A New Season for Housing Will First-Time Buyers Face Challenges? Spring is officially here. The warmer season will hopefully bring a much-needed warm-up to the ho...
By Stephen Fells
Comments 1
The following brief video explains how to access a digital version of REALTOR magazine.  
By Cheryl Johnson
(Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA)
Comments 7
I want every single one of our office listings to have a FaceBook photo album.  I created this tutorial to help our associates get property photos uploaded to FaceBook photo albums as quickly as possible. It's pretty basic, but I thought maybe some Rainers might appreciate it .... so...... ======...
By Rick Cignoli, Sr. Mortgage Broker
(Right Trac Financial Group)
Comments 8
As you have seen in the news, the "Heartbleed Bug" has been labeled a critical online security issue. Immediate Action is Required. The following popular sites have reportedly updated their encryption and will be fully secure to use again by simply changing your passwords: Facebook Yahoo Yahoo Ma...
By Cheryl Johnson
(Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA)
Comments 13
With the event of Facebook's Graph Search, folks can now search by "likes" ... and with that in mind, I am feeling a little more cautious about which pages and topics I choose to "like" .... Additionally, I decided to adjust the privacy settings of my "likes"  Here's how...On your personal FaceBo...
By Hella M. Rothwell, Real Estate Broker/Owner in Carmel-by-the-Sea CA
Comments 19
It's been such a wild ride for the past few months in my business that, when my computer crashed, I took that as an omen to calm down a bit and not to be so hard on the poor thing. I loved all the "old" programs on it. We were a comfortable team. But it stayed crashed, became a "doorstop". RIP. S...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(The Ballen Companies, TBG, TBM, ASAN)
Comments 0
Using Social Media Like Twitter ,Facebook, Instagram and Pinterest to Grow Your Business  - But FIRST, Let me take a SELFIE! It is because of the social ability of the web that users are able to share everything from real-time birthday parties, to recipes thought lost from past generations. This ...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(The Ballen Companies, TBG, TBM, ASAN)
Comments 0
SEO (Search Engine Optimization) practices for real estate have changed significantly over the years. For Real Estate agents there are some specific practices to follow to get maximization of traffic and receive high ranking. The success of real estate agents online depends on generating sales le...
By Tammy Emineth, Content Marketer, SEO Teacher, Website Fixer
(Personal SEO - Website SEO and Real Estate Marketing)
Comments 81
Links, links and more links; that’s what Google wants, right? And the more it finds your link out there the better… but that may not necessarily be true. Google is now on the hunt for unnatural back links. Those that don’t really make sense where they are or those that are just repeated over and ...