Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools

By Tim Lockhart, Real Estate Agent Keller Williams Realty
(Keller Williams Realty)
Comments 2
Marketing With Technology   With the world becoming more electronically absorbed, pretty much the only way to get someone's attention is through some form of technology. And with the internet at everyone's fingertips, announcing a listing to an expansive buyer market is now easier than ev...
By Jim Griffin
(HouseLens: Full-Motion Video House Tours)
Comments 8
  This week, I'm at Inman Real Estate Connect in San Francisco. If you've never been to an Inman Connect event, put the next one on your calendar! It's a wonderful opportunity to collaborate and connect with real estate innovators.   I'm at ICSF with two of my fellow HouseLens exe...
By Suzanne De Vita, Online Associate Editor
Comments 29
I love Twitter. There’s something really personal about it that makes it my go-to forum for reading news, sharing, or just venting. Who knew 140 characters could have such a vast impact? But, there’s also Twitter for real estate. You’ve read about the PR disasters following big businesses that tw...
By Eileen Burns, Real Estate Broker Ft Lauderdale/Miami/PalmBeach
(Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach)
Comments 24
Swimming In Baby Boomer Real Estate Technology   I recently attended an educational event at the Greater Fort Lauderdale Board of Realtors in Florida.  The Real Estate Guru shared with us the essential tech toolbox note packet.   This three hour investment of time included consumer demographics c...
By gwen wilson, CEO MAPS 290
(MAPS 290)
Comments 0
Webinars are scheduled every Monday, Tuesday and Thursday on how to use the home scoring program and free marketing items to help with cold calls, knocking on doors, flyers, branding, etc. Click to register for Marketing: Click to register f...
By Sharon & Bruce Walter, West Lafayette homes for sale
(Keller Williams Realty Lafayette, IN)
Comments 6
  Lafayette IN 47901 downtown 2 bedroom 2 1/2 bath townhouse for sale with 2 car garage in Centennial Neighborhood located at 614 North 5th Street, Lafayette IN 47901.   Lafayette IN 2 bedroom 2 1/2 bathroom townhouse has 1,550 finished square feet living space.   This 2 bedroom 2 1/2 bathroom to...
By Lee Davenport, Our Business Is Your Success! 404.444.5777
(RE/MAX Around Atlanta)
Comments 10
It is a dream come true for many business owners, including us real estate agents, for our content to be found on page numero uno of the Google search results.  There are many ways to get there including paying for Google Adwords placement, having extensive content on your site, or simply being P...
By Courtney Cooper, 206-850-8841
(All Seattle Homes for Sale:
Comments 0
ActiveRain is Seattle born and when Trulia purchased ActiveRain recently, then technically I guess they were a San Francisco company since Trulia is Bay Area based. The news this AM is that Zillow and Trulia have come to an agreement for Zillow to purchase Trulia. WHAT????? WOW! Zillow is another...
By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 0
“Unfortunately, these “ready to go now” leads are few and far between. Agents do a great job of working these “ready now” leads (what I call ‘A’ leads), but convert a very low percentage of the ‘B’ and ‘C’ leads. The reason for the low conversion rates is simply lack of systems, processes, and or...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(The Ballen Companies, TBG, TBM, ASAN)
Comments 4
While online social networks can hand you some of the greatest prospects to connect with consumers, it is wise to sit back and make sure you do not oversell yourself with the use of social media. Rather, use social networks for suitable communication and poise it with other successful methods. Th...
By Robert Smith, Search for Homes, Brighton-Howell-SE Michigan
(Preview Properties, PC -
Comments 0
I’d like to introduce you to my new mobile real estate web site.  You can visit my regular site on a desktop/laptop/most tablets in the usual way by going to, but if you visit it from your Smartphone (and some smaller screen tablets), you’ll automatically be transfer...
By Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale
(Keller Williams Realty)
Comments 1
Are you ready to embrace the technology? Well, ActiveRain is the best place to learn through a vast experience of many members who share their 'experties'. Here's a re-blog from Eileen. Swimming In Baby Boomer Real Estate Technology   I recently attended an educational event at the Gr...
By Bob Crane, Forestland Experts! 715-204-9663
(Woodland Management Service)
Comments 1
It has been another busy week of blogging in the rain this week with plenty of great posts to share, I hope that you enjoy the few that I do share! I encourage you to take a few minutes each week to share some of the gems that you come across, people will appreciate the support and you may even g...
By Joy Roussell, Dedicated Realtor
Comments 7
Lately, I've been looking into switching my real estate website company. The person that actually handles my website is needing to retire! So I've been looking into other companies that can create a new website! Do any of you guys have any recommendations?  All the companies that Google h...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(The Ballen Companies, TBG, TBM, ASAN)
Comments 0
Ashley Lunn To whom it may concern, I am writing to endorse Lori Ballen as an Educator and Author of phenomenal technology training courses. I have know Lori for three years, and I have attended her Live training as well as seen the high quality materials she has produced. She is an expert in he...
By Gary David Hall, Real Estate CRM Sales, Realtor,GRI, e-PRO,RECS
Comments 49
Why is it that if you ask someone several questions at once in an email that so often you only get an answer to one or two of the questions? Is the recipient not reading the whole email? Are they just too busy and don't pay attention? Or do they simply not care? The last may be the single big...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(The Ballen Companies, TBG, TBM, ASAN)
Comments 2
NEW TOOL from Facebook you all want to see – SAVE by Lori BallenMore Info We were hoping this was coming. Many of us have been saving Facebook posts, pictures, threads, links etc. on to our Evernote, or by bookmarking via our browsers. Sadly, you will still have to evernote and bookmark the post...
By Jimmy Chickey, Las Vegas Real Estate
(Keller Williams Realty Southwest, Partner in the Jamie Cox Group)
Comments 24
Real Estate Tech Tip #3 - REFRESH Technology can be a great help in your real estate career.  However, just because it is the new 'flashy' thing doesn't mean that it will actually make you more productive.  I can say from experience that many tools end up just getting in the way and c...
By Andrew Mooers, Northern Maine Real Estate-Aroostook County Broker
Comments 13
The buyer in Florida does not just call, use the email server to communicate but texts. PM messages me on the Facebook channel. Uses Twitter. Maybe LinkedIn. Occassionally the communication arrives with a heads up, someone left a comment on YouTube. Or the vehicle fired up for media use in the tr...
By Michael Thornton, Home Inspector - Nashville, TN area - 615.661.0297
(Complete Home Inspections, Inc.)
Comments 7
       Poor Rodger. It seems as if he is having another bad hair day with his PC and his connectivity to the ActiveRain servers. I made the switch several years ago when I purchased my first MacBook Pro - the second generation 17 inch laptop with the aluminum keys. I have used this machine almost...