Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools

By Nathan Froelich, Sharer of Ideas
Comments 173
If you're a celebrity real estate agent this article is NOT for you. If you have a team of agents and you sell hundreds of homes a year this article is NOT for you. If you have a big social media marketing budget and 20 hours per week to dedicate or delegate to Social Media marketing this art...
By Debb Janes, REALTOR®, EcoBroker Camas, Washington
(The Carl Group, LLC)
Comments 70
The Importance of the Sound Check During my days in broadcasting, the station engineers were neurotic about our microphones. They consistently checked the on-air talent’s mic settings and fussed over the sound. It’s that important. Naturally, I learned many terms during that time and one is  call...
By Kristin Hamilton, (909) 557-6966, CDPE, SFR, CHS-Redlands/Loma Linda
(Keller Williams Realty)
Comments 40
What Do You Think of the New Facebook Messenger App I had been getting a message from Facebook for several weeks to download the 'Messenger App' so this weekend I finally did it.  I immediately disliked it but put up with it for over a week. It is loud and dings when a message comes in. P...
By Darren Copeland, Darren Copeland
(Leader One Financial)
Comments 37
If you haven't figured it out yet, I am a big fan of what Google can do for your business. However, I am convinced that Active Rain has made a difference in my business since I switched over to a rain maker account!  It's amazing how quickly that I see my blog posts rank on Google when I ...
By Suzanne De Vita, Online Associate Editor
Comments 34
My colleague Nick is currently blogging a series of posts about iPads and their use in real estate. He brilliantly outlined shortcuts that make using the tablet a breeze. Some of these even I didn’t know about!I don’t know about you, but it’s such a hassle for me to scroll back up to the top of a...
By Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents, Put 40 years of experience to work for you
(Lyon Real Estate)
Comments 4
MetroList was down a few weeks back and Sacramento agents were screaming in terror because they couldn't access MLS online. It had something to do with an incompatibility glitch between Metrolist and certain ISP providers, according to the official announcement put out by MetroList. Not that ...
By Kathy Smiley, Westlake Village, CA - "Making YOU Smile!"
(Berkshire Hathaway Home Services California Realty)
Comments 2
BERKSHIRE HATHAWAY PROVIDES BUYERS WITH A TERRIFIC NEW MOBILE APP TO SEARCH FOR HOMES!   Our Berkshire Hathaway HomeServices California Realty broker just supplied us with a VERY cool app by Smart Agent to give to our buyers to replace Zillow or Trulia search apps. It's actually VERY VERY goo...
My wife is no longer in real estate and we had a really good domain name for the sunshine state and I'd like to let it go to someone who would like to have the domain name. It was very easy to remember and catchy..   Right now the domain is parked with GoDaddy GoDaddy appr...
By Judy & Allan Wagner, We Promise Clients Our Best & We Keep Our Promises
(Weichert, REALTORS, Weber-Hodges Group)
Comments 8
ZESTIMATES...the bane of my existence may be going AWAY! Is this true? Who knows for sure, excpet maybe the Zillow "Powers that Be." I have a new client whom i have only "met" online.   She sending me some crazy homes asking, "what about this one? Why didnlt you send this...
By Sally K. & David L. Hanson, WI Realtors - Luxury - Short Sale - CDPE, REDS
(Keller Williams 414-525-0563)
Comments 10
  Technology reigns throughout our industry and everywhere in our did we live without the internet...cell phones...our GPS and Seri to guide us ?      Now here are two sites that are updated daily that will give you a list of the latest and greatest apps that may have had a price tag...
By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 2
"Your Neighborhood".....Has Successfully Launched!     Now you can invite your clients to your website. Give them access to real estate activity in their neighborhood all while simultaneously capturing their home addresses. "The slower summer months may be coming to an end soon but...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(The Ballen Companies, TBG, TBM, ASAN)
Comments 0   Updates from Lori Ballen, Online Marketing Business Builder and Trainer Author, Speaker, Business Woman, Matripreneur   In the 08/21/2014 edition: 8 Ways to guarantee your success in Real Estate as a business The Two Crucial Steps for Real Estate Online Dominance – SEO and ...
By Kathy Smiley, Westlake Village, CA - "Making YOU Smile!"
(Berkshire Hathaway Home Services California Realty)
Comments 22
I got this cool new app ad in my inbox and decided to try it out. It's verrrryyyy cool! It's called My Online Yard Sign and it brands your photos with your logo and contact information.  And it's FREE! Check it out. Here is my listing at 420 Whitegate Rd in Newbury Park, CA. This firs...
By Steve Vondran, Real Estate Lawyer
(The Law Offices of Steven C. Vondran, P.C.)
Comments 4
By now, most people know domain name extensions are moving beyond .com, .org, .net. But are you familiar with all the new domain name extensions that are hitting the domain marketplace?  Can you name them all right now?  Are there any quality domains that you can snap up that will be a nice comp...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730)
Comments 27
Being in a Video Can Be Intimidating I represent a neighborhood and am always looking at ways to change up the marketing and present fresh ideas. We just recently revamped the website so I thought it would be really helpful to the community and the public to have the HOA Community Manager do some...
By Chris Miller, MediaProsper Online Marketing
Comments 3
As a professional online marketer who runs a bunch of Facebook pages for my clients, you might think I would completely disagree with Nathan Froelich's recent blog post, 5 Reasons Agents Should Dump Their Facebook Business Pages.   I actually agree with a lot that he says! I still get a lot o...
By Cynthia Larsen, Sonoma County Real Estate Broker
(Safe Haven Realty)
Comments 0
What's My Sebastopol Home Worth? July 2014 Single Family Residences:24 - Number of SFR's sold in July65 - Average Days on Market$551,000 - Median sales price$638,574 - Average sales price1887 - Average square footage$367 - Average price per square footSebastopol, like many areas in Sonoma...
By Nathan Froelich, Sharer of Ideas
Comments 3
  Most real estate agents have a love-hate relationship with Facebook, meaning they love to hate it. It’s easier to hate Facebook than admit we don’t understand how to make it work for our business. The reality is that when used effectively Facebook, can put you in front of hundreds or even thou...
By Lori Ballen, CVO, Chief Visionary Officer / Ballen Companies
(The Ballen Companies, TBG, TBM, ASAN)
Comments 0
Google Adwords is the premier Pay-per-Click service and the revenue Google gets from it represents the majority of the Search giant’s income. Learn the basics of getting started with Adwords for your slice of the pie. Ever since tech giant Google revolutionized the search engines with their semin...
By Debb Janes, REALTOR®, EcoBroker Camas, Washington
(The Carl Group, LLC)
Comments 107
Attracting New Clients - What’s your Style?    Most of my business comes from referrals, and that makes me happy. It confirms my desire to offer exemplary service and an all around enjoyable experience.  Obviously, if my clients and former clients feel I’m doing a good job, they won’t hesitate to...