Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools

By Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents, Put 40 years of experience to work for you
(Lyon Real Estate)
Comments 15
When I re-read the part in my personal blog on my personal website today about four Sacramento real estate agents trying to open a SUPRA iBox with Bluetooth technology, I was reminded of course of the joke: how many agents does it take to open a MetroList lockbox, but I wasn't gonna go there. Bec...
By Judi K Barrett, Broker/Owner, Integrity Real Estate Services -IDAB
(Judi Barrett~Integrity Real Estate Services~Idabel, Oklahoma)
Comments 6
Overcoming the Daunter of Cloud Storage   I have learned the last few years to embrace cloud storage, e-signatures, digital fax service, video phone calls, online photo storage, e-books, web conferencing, podcasts, smart phones, hot-spot use of my phone, gps navigation, and even blogging as a mea...
By Melissa Zavala, Broker, Escondido Real Estate, San Diego County
(Broadpoint Properties)
Comments 6
We had such a blast on the Trulia training the other day, that I thought that I would share the recorded verision right here on Active Rain. In this recorded webinar which was live on Trulia last Wednesday, I review some of the things that my team and I have learned about Internet lead conversion...
By Lenn Harley, Real Estate Broker - Virginia & Maryland
(Lenn Harley,, MD & VA Homes and Real Estate)
Comments 19
Any Predictions On How The FCC Will Rule On Net Neutrality???   TIME IS UP!!! Tomorrow is the day!!   In a matter of hours, the FCC will rule on the Net Neutrality matter.   Will it be a snoozer?? Or, will the Internet as we know it be gone???   Only time (not much left) will tell.   The Federal ...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional, 931-920-6730)
Comments 11
It is no secret that I love videos and using them in real estate marketing just makes sense. A very small percentage of agents are now on the video bandwagon but know the future will require them to take this next step. It isn't as scary as you might think. Breaking it down into small bites can a...
By Frances Flynn Thorsen, Author | Educator | Reputation Marketer
(Cross Channel Marketing Consultants)
Comments 3
This real estate video meme was made with Explaindio video creator. Add a real estate video as a "cartoon" to web pages, and post it on Facebook, Pinterest, and Instagram.    
By Debb Janes, REALTOR®, EcoBroker Camas, Washington
(The Carl Group, LLC)
Comments 30
YouTube Thursdays Interactive Videos - Choose Your Own AdventureInteractive videos are similar to a choose your own adventure story.  It’s a great way to engage viewers - and keep them engaged.   I can envision this as being a very powerful tool for REALTORS®. Imagine the ability to have viewers ...
By Sheila Cox, Sugar Land Real Estate Agent
Comments 8
 Part 1: Preparation Don’t be like most agents and put the cart before the horse. A website is a collection of information that we call “content.” Content that is based on information about your local area is what will attract traffic to your website. Without content, your website is just an onl...
The RealBird MiniSite and TinySite widgets have been used for years on thousands of real estate websites and blogs. The updated widgets are now called the "RealBird Property Cards" because of the responsive, mobile friendly and modern "card" layout. This update is backward compatible: all the pre...
By Lottie Kendall, Serving San Mateo County and San Francisco
(Today | Sotheby's International Realty)
Comments 19
Meet Robert Barbutti, photographer extraordinaire. For some years now I've been fortunate to have Robert Barbutti photograph most of my real estate listings. My sellers are as awed by his photos, as I am, and open houses are well-attended, in part because of the photographs I have available for u...
By Jennifer Shenbaum
(The Shenbaum Group, Inc. dba Jennifer Buys Houses)
Comments 1
Today, US News and World Report published a great article called "How Millenials are Transforming the Homebuying Process".   I think that all of us need to embrace technology, especially mobile technology, as it relates to our business.  This is only going to become more prevalent, so as professi...
By Todd Morin
Comments 0
How are you setting yourself apart from other real estate professionals?   Let me know if you need help with any of your mobile marketing efforts.  Have a nice weekend! -Todd
By Giselle Lampe, Giselle Lampe Napa Valley Realtor
(Coldwell Banker Brokers of the Valley)
Comments 20
Right now, I'm working on a promo video that will give clients a small glimpse of who I am and what I do as a Realtor.  I went to a seminar once were the speaker asked the audience, if they like to read more or watch something. The interesting thing is we associate reading with intelligence so we...
By Sheila Cox, Sugar Land Real Estate Agent
Comments 15
  How Well Does a Specific Website Rank in Google Search Results? In my opinion, the effectiveness of an online lead generating system starts with how much traffic your website attracts. After all, it doesn’t matter how gorgeous your website looks if no one ever finds it on the Internet! A good i...
By PropertyMinder Inc., Modern Tools for the Modern Agent
(PropertyMinder, Inc.)
Comments 0
Internet tools that support your face-to-face relationships andensure that the time you invested in them was worth it.Only web-based communication or strictly old-school methodswill not work in today's real estate world. It is not all or nothing. It is both and everything.   Client Relationship ...
By Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235
(Second Self Virtual Assistance)
Comments 37
Today video marketing is a whole new ball game.  More and more people are utilizing video to market their business.  In real estate, virtual tours were once the only video you’d see online.  And, those were usually only seen on the agents’ website.   Here’s a few ways you can successfully use vid...
By Ted Baker,
(Carmody and Associates LLC)
Comments 1
I have been actively involved in internet marketing and video production for some time now.  It is great for presenting a home for sale or providing a background or B roll on a neighborhood or the city you are selling in.  One of the greatest tools I have embraced is "Camtasia Studio" from TechSm...
By Debbie Gartner, The Flooring Girl - Westchester hardwood flooring
(Floor Coverings International - Westchester NY & Stamford CT)
Comments 30
As we get into the colder months and holidays (at the end of the year), the clicks to my website decline.  Same pattern every year.  And, there are bigger dips around Thanksgiving, Christmas and New Year's Eve.  No surprises there.   Once I hit January 3rd or so, the visitors begin to increase.  ...
By Nick and Cindy Davis, CRS,CIAS,ALHS,e-PRO,CDPE,SFR,Realtor(R)
(RE/MAX Premier Group)
Comments 0
  ListHub’s announcement last week that it intended to stop supplying listings to Trulia set off warning bells in the investment community, with one analyst telling investors that Trulia could lose 40 percent of its listings.  
By Lee Davenport, Our Business Is Your Success! 404.444.5777
Comments 58
For many agents, open houses have mostly fallen by the wayside. However, if you need to do one for a Seller that prefers them or you simply enjoy them as a part of your marketing mix, here are two mobile apps that may help you convert visitors to clients. These apps will help with engagement and...