Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.

There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.

It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Trending blogs on Real Estate Best Practices

By Paula McDonald, CHEVAUX Group ~ The Woodlands, TX 936-203-0279
(Chevaux Group, PLLC)
Comments 62
  I have experienced the dirty side of the world of real estate!   I can site numerous situations that we as agents, inspectors, appraisers, surveyors and others find ourselves in on a daily basis.  This can be a dirty business for sure!   Some of my dirty little secrets in this business that ha...
By Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent
(Prudential PenFed Realty, "The Real Debbie Reynolds" Your Clarksville Real Estate Professional, 931-920-6730)
Comments 45
Listing Agents, Use the KISS Principle You have a great listing and want lots of showings. So why make it hard on the other agents to show. Listing Agents, Use the KISS Principle. Make the access easy and the instructions simple. Do whatever you can to make agents want to show your listings not d...
By Anna Banana Kruchten, Phoenix Real Estate Agent, CRB, CRS 602-380-4886
(Phoenix Property Shoppe)
Comments 28
Turn the Boat around and go Downstream   Motivation is tricky thing.  Over the years I've been to a ton of  'motivational' events with great speakers.  But can it really motivate somebody or is it more like a 'pick me up' for a day or so?  My vote is the latter and here is why...
By Dee Toohey, Broker, ABR, AHWD, CIPS, FMS, ePro
(Innovative Realty Solutions Group)
Comments 2
Staying in touch after the closing is extremely important for your business.  Here are some good pointers on ways to keep in touch.   There are many other ways, too.  Birthdays, anniversaries, hobbies, neighborhood news and just a friendly hello.  Whatever your methods, reach out and touch those ...
By Michelle Carr-Crowe-Selling Silicon Valley Homes in Top Schools San Jose, Cupertino, Saratoga, Palo Alto-Just Call 408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years
(Just Call 408-252-8900 Lynbrook Homes Cupertino KW)
Comments 1
Got Obstacles? Get Solutions! Overcoming Obstacles Free 1 pm, Aug. 19 By Michelle Carr Crowe, Cupertino real estate agent Are you experiencing, and frustrated by, obstacles in your real estate practice?   Bring your challenging obstacles to Keller Williams Cupertino's "Ask the Experts&qu...
By Ron & Alexandra Seigel, Luxury Real Estate Marketing
Comments 17
As we research the latest and greatest in website design, we keep in mind two factors in our design of websites: brand strategy integration, and user experience.  Here are 4 tips: In terms of brand strategy integration, the site’s aesthetics should represent the brand in all its aspects.  For in...
By Lou Ludwig, CRB, CRS, CIPS, GRI, SRES, TRC, e-PRO
(Ludwig & Associates)
Comments 11
  Plant Your Thoughts in Rich Soil “Affirmations are like seeds planted in soil. Poor soil, poor growth. Rich soil abundant growth. The more you choose to think thoughts that make you feel good, the quicker the affirmation works.” Louise L. Hay, American Motivational Speaker and Author   As I see...
By Lou Ludwig, CRB, CRS, CIPS, GRI, SRES, TRC, e-PRO
(Ludwig & Associates)
Comments 8
  Extraordinary People Are “The difference between extraordinary people and ordinary  people is as simple as the difference between the words. Extraordinary people are committed to doing the extra things that ordinary people won’t.” Christine Kennedy, Competitive Runner      As I see it. . . . . ...
By Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate
(Hallmark Realtors)
Comments 33
Your Sphere of Influence is comprised of people you're friends with, people you're related to, people with whom you've done business, and people you hope to do business with. It also includes referral partners. The best way to increase business isn't cold calling strangers. It'...
By Steve Taplin
Comments 0
What is SEO? SEO stands for Search Engine Optimization.  SEO is the process of positioning your website to rank highly in search results, making your website visible to people who are looking for a business like yours.   What does Social Media Marketing Mean? Social Media Marketing uses social ne...
By Jenna Weinerman, Helping deliver a breakthrough client experience.
Comments 0
Too often, we wash our hands of a transaction after closing. Too often, we miss the perfect opportunity to leave a lasting impression. I travel quite a bit with Updater - just yesterday, I spoke to a Broker/Owner of a 45-agent brokerage. She said to me, "Updater is basically the perfect post...
By Daniel Jones
Comments 3
Notary Public commission in California are taking up to twelve weeks (and sometimes even longer) to process. Notary applicants from our notary seminars at have received word directly from the Secretary of State that the delay is due to budgetary issues. Many Realtors have no...
By Rachel Rabinowitz, The Baltimore Realtor
(Coldwell Banker Baltimore MD)
Comments 36
The Two Most Misused Phrases in Real Estate Negotiations   Do you mean what you say and say what you mean? It sounds simple enough, yet curiously I'm finding this basic tenant of negotiation is being ignored by many Realtors and their clients in today's marketplace. In this busy Spring 20...
By Roy Kelley, Roy and Dolores Kelley Photographs
(Retired Real Estate Broker, Maryland Blogger)
Comments 29
Federal Court Action:  Wake Up Call for Real Estate Brokers Receiving Kickbacks   The Nation’s Housing column by Kenneth R. Harney provides some details on a legal action in the U.S. District Court in Baltimore that alleges that a top real estate team has received over a million dollars in paymen...
By Carla Muss-Jacobs, Principal Broker/Owner, Buyer Focused ~ Buyer Results
( | (503) 810-7192 Portland Metro Exclusive Buyers Agent | 100% Buyer Representation ~ 100% of the Time)
Comments 28
Zoning Laws . . . The Hidden Governing Factor Under all is land . . . but under land is -- ZONING!! Most people don't realize that Zoning Laws are here . . . there . . . and everywhere.  In real estate, Zoning Laws are not discussed all that often, unless there's some type of dispute.  B...
By Jordon Wheeler, J W Group Real Estate Sales and Service
(The Jordon Wheeler Group)
Comments 22
Who Needs All Those Pictures?  Buyers DO! Yesterday I took a moment out of my extremely busy schedule to go see a listing with an agent not a part of my firm.  The listing agent and I had conducted business on a previous transaction, and the listing agent grew to like my way of conducting busines...
By Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate
(Hallmark Realtors)
Comments 14
How do people see you? More importantly, how do you want them to see you? You have to decide what 'image' you want for your brand.  Big companies can develop reputations that help them or harm them in the public's eye. Think of Tylenol tampering in the 1980s or of Chick-Fil-A and its ...
By Barbara Todaro, "New Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 73
Home inspections could easily turn into a listing agent’s nightmare.  I reference listing agent because, in my opinion, the listing agent is the guide on the seller’s end of the transaction.  I use the term “guide” because the seller should be taking direction from the listing agent, if the list...
By Susan Haughton, Helping You Buy or Sell Alexandria Real Estate
Comments 50
I'm just curious because it seems we run into more and more folks these days who don't consider a contract a legally binding agreement. And, yes, I'm including agents in that group. Just as people who don't pay their bills on time (and I am referring to those who willfully don'...
By Bryan Robertson, Broker, Author, Speaker
(Catarra Real Estate, Inc)
Comments 56
As you may have heard, Google is now emphasizing articles that have at least 1000 words with even better rankings for articles pushing 2000 words. Many bloggers had a hard time adjusting to writing 500 words so 1000 seems almost unsurmountable.  Who has time or the expertise to write that much?  ...